HomeMy WebLinkAbout07. Educational & Enrichment TaskforceEducational and Enrichment Taskforce
Town of Vail
Educational & Enrichment Taskforce
Town Council has identified the need for an Education and Enrichment
Task Force in their 2018-2020 Action Plan:
Assemble task force to explore educational programs
Purpose:
To confirm the definition and measurement criteria for education and enrichment (E&E) events
To address the differentiation between E&E and Recreation, Culture, and Community (RCC)
events
To identify opportunities and process for future education and enrichment events
To provide documentation to Town Council and Commission on Special Events for approval
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Educational & Enrichment Category
Goal: Promote leadership development, intellectual opportunities and
health and well-being
•Shall be part of the CSE RFP process
•Potential to build the Vail Brand as an educational and well-being
destination
•Local, regional, (and when appropriate) national and international
media exposure
•Economic impact may be in the future: Potential to return economic
benefits as participants share their experiences to individuals and
groups within their spheres of influence
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Recreational, Cultural &
Community Category
Goal: Deliver a diverse calendar of events in the Town of Vail that
promote economic vitality and community enrichment
Signature Events:
•Established events that take place over multiple days and/or weeks
•Strong Vail Brand identity
•Drive overnight visitation
•Promotion and marketing reach through local, regional, national and international media exposure
•Several of these events receive their funding from the Town Council. Post event review and
evaluation will be overseen by the CSE
•Destination Events:
•Newer events, participatory sporting events and large scale ambient events which support the
CSE’s criteria for promoting economic vitality and driving destination visitation
•Supports the Vail Brand
•Primarily local and regional media exposure, may attract some national exposure or sponsorships
•Ambient Community Events:
•Ambient events which contribute to a sense of community, vitality and fun; enhance the guest
experience and promote high NPS (Net Promoter Score)
•Primarily local media exposure
•Community celebrations: i.e. Vail America Days, Vail Holidays, Vail Family Fun Fest
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Educational & Enrichment
Scorecard Recreational Cultural and Community
Scorecard