HomeMy WebLinkAbout07. VLMD Group Sales Update Mar19
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: March 2019 Group Sales Dashboard
Key Performance Indicators:
New leads generated: 20 Last year: 17
YTD leads generated: 62 Last year: 55
Groups booked YTD: 15 Last year: 9
Room nights in system: 23,493 Last year: 35,775
Leads in system: 34 Last year: 46
Group Index (summer 2018): 94%
What’s Next (April):
GMITE Incentive Tradeshow – Park City, UT
Executive Summary:
VVP recognized as “Best Destination Marketing Organization” in Colorado by Colorado
Meetings & Events.
Group efforts continue to focus on mid-week and off-peak travel periods; working with
properties on Front Range trade show event.
VVP attended/exhibited at 2 meeting
industry tradeshows:
400 Meeting Planner Attendees
126 One-on-one Sales Appointments
VVP hosted 1 site and 0 FAM tour to
drive group business to Vail
1 Meeting Planner Attendees
VVP hosted 0 client event in March
0 Meeting Planner Attendees
VVP attended/exhibited at 5 meeting
industry tradeshows:
2,180 Meeting Planner Attendees
239 One-on-one Sales Appointments
VVP hosted 1 site and 0 FAM tours to drive
group business to Vail
1 Meeting Planner Attendees
VVP hosted 1 client events
31 Meeting Planner Attendees