HomeMy WebLinkAbout03. VLMD Group Sales Update Apr19
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: April 2019 Group Sales Dashboard
Key Performance Indicators:
New leads generated: 22 Last year: 22
YTD leads generated: 84 Last year: 78
Groups booked YTD: 20 Last year: 16
Room nights in system: 30,581 Last year: 44,005
Leads in system: 45 Last year: 56
Group Index (summer 2018): 94%
What’s Next (May):
No Tradeshows Scheduled for Month of May
Executive Summary:
VVP recognized as “Best Destination Marketing Organization” in Colorado by Colorado
Meetings & Events.
Group efforts continue to focus on mid-week and off-peak travel periods; working with
properties on Front Range trade show event.
VVP attended/exhibited at 1 meeting
industry tradeshows:
150 Meeting Planner Attendees
29 One-on-one Sales Appointments
VVP hosted 0 site and 0 FAM tour to
drive group business to Vail
0 Meeting Planner Attendees
VVP hosted 0 client event in April
0 Meeting Planner Attendees
VVP attended/exhibited at 6 meeting
industry tradeshows:
2,330 Meeting Planner Attendees
268 One-on-one Sales Appointments
VVP hosted 1 site and 0 FAM tours to drive
group business to Vail
1 Meeting Planner Attendees
VVP hosted 1 client events
31 Meeting Planner Attendees