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HomeMy WebLinkAbout09. PRReport.May.2019 June 14, 2019 TO: Vail Local Marketing District Advisory Council FROM: Kristin Yantis & Amanda McNally, MYPR CC: Mia Vlaar, Town of Vail RE: May Public Relations Report In May, MYPR continued to follow up on several opportunities identified through in-market media visits and ongoing pitching. The agency also continued to secure attendance for the June media dinner in Denver. Much of the agency’s efforts also shifted to planning individual and group media/influencer visits to Vail. As you will see, we already have a robust line up of visits to Vail this summer. Following are examples of agency activities to support Vail. • Worked with Sylvia Riviera and Jennifer Viditz Ward to finalize details for the Mexican press trip in June. • Pitched Front Range media on Memorial Day weekend getaway options. Media were not as receptive to this message due to the inclimate weather the mountains. Most were focusing on the fact that some resorts were still open for skiing over the holiday weekend. • Continued media outreach for an intimate dinner in Denver for Wednesday, June 5 with 10 journalists to promote what’s happening this summer in Vail. • Continued to secure media participation in the June and September press trips along with individual visits throughout the summer. • Finalized details for the taping of Peter Greenberg’s radio show in Vail. • Secured all Active Professional influencers and started to work on their travel plans. • Edited the influencer agreement to contract deliverables with partners. • Continued to update the summer media center on Vail.com. Sample Media Placements Each month we will provide the VLMDAC with highlight clips. The agency also will provide the VLMDAC with more comprehensive, analytic reports on a quarterly basis. • TripSavvy.com Headline/Link: Best Inns, B&Bs and Boutiques Note: Result of Wendy Altschuler’s upcoming visit to Vail. • Mile High Mamas Headline/Link: To 10 Summer Adventures for Colorado Families Note: Result of MYPR’s relationship with writer Julie Bielenberg and hosting her at Piney River Ranch last summer. • Vail Daily Headline/Link o 8 food and drink events coming to the Vail Valley this summer o 10 summer music festivals coming to Vail Valley in 2019 Note: Result of MYPR working with the local paper to promote summer events in the area. Upcoming Agency Travel • Sept. 26-29 – Travel Classics Upcoming Placements • Sherman’s Travel • Fodors.com • M+C • Colorado Meetings & Events • Curbed.com • Denver Post • Elevation Outdoors • TravelAge West Upcoming Media/Influencer Visits • June 14-16 – News editor for Curbed.com • June 16-19 – Influencer @CityGirlGoneMom • June 16-18 – Peter Greenberg Worldwide radio show (taping – will air in late July) • June 17-18 – Chicago-based freelance travel writer for Fodors, Daily Meal, Sheknows.com, etc. • June 19-22 – Unexpected Vail Press Trip in conjunction with Sonnenalp o Writer on assignment for Sherman’s Travel o Freelance writer for American Way, Hemispheres, Robb Report and others o O Magazine Insider and radio talk show host o Writer on assignment for a destination travel piece on KRON in Napa. She also freelances for outlets like Delta Sky, Hemispheres and others. • June 20-22 – Bravo reporter for The Strad • June 26-30 – Mexico Press Trip • July 11-13 – Bravo reporter for Opera Now • July 16-19 – Editor of Haute-Lifestyle.com • August 5-7 – Dance Festival media from Wonderful World of Dance • September 13-16 – Fall Trip in conjunction with Four Seasons Vail o Freelance writer for Fodor’s, Travel & Leisure, Country Living, Huffington Post, NY Post, etc. o Freelance writer for Fodor’s, Vogue and Architectural Digest • September 21-24 – Freelance writer on assignment for a feature in the San Diego Union Tribune Paid Influencer Program • June 24-27 – @kidsareatrip • June 27-30 - @snickersv • July 10-13 - @athoughtfulplace • Aug. 1-4 – @worldisabook • Aug. 15-18 - @readysetjetset • Aug. 27-30 - @onegriloneworld Focus for June • Continue to aggressively invite media to Vail as part of our visting journalists program. • Organize group and individual media and influencer trips to Vail. • Host the summer press trip along with individual media visits. • Host the taping of Peter Greenberg’s radio show for air later in the summer. • Continue to meet with community partners to educate them on our visiting journalists/influencer program to garner support from restaurants, activity partners, etc. • Continue individual pitching and media outreach. Upon review, please let us know if you have any questions. Thank you!