HomeMy WebLinkAbout04. VLMD Group Sales Update Jun19
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: June 2019 Group Sales Dashboard
Key Performance Indicators
June: Year to date:
New leads generated: 12 Last year: 15
YTD leads generated: 108 Last year: 111
Groups booked YTD: 28 Last year: 33
Room nights in system: 31,849 Last year: 39,822
Leads in system: 31 Last year: 38
Group Index (summer 2018): 94%
What’s Next (July):
Destination West Tradeshow – Denver, CO
VVP Group Sales Team Trip – Vail, CO
Executive Summary:
VVP recognized as “Best Destination Marketing Organization” in Colorado by Colorado
Meetings & Events.
Lead generation and groups booked remain stable with 2018, which was a record year in both
categories. Room nights on the books remains solid and is pacing ahead of industry averages.
Looking forward to 2020 planning, we are working with lodging properties to develop our
travel/trade schedule and marketing efforts to maximize Vail’s presence in the group & meeting
marketplace.
VVP attended/exhibited at 2 meeting
industry tradeshows:
212 Meeting Planner Attendees
72 One-on-one Sales Appointments
VVP hosted 0 site and 0 FAM tour to
drive group business to Vail
0 Meeting Planner Attendees
VVP hosted 0 client event in June
0 Meeting Planner Attendees
VVP attended/exhibited at 8 meeting
industry tradeshows:
2,452 Meeting Planner Attendees
340 One-on-one Sales Appointments
VVP hosted 3 site and 0 FAM tours to drive
group business to Vail
4 Meeting Planner Attendees
VVP hosted 1 client events
31 Meeting Planner Attendees