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HomeMy WebLinkAbout2019-06-04 Agenda and Supporting Documentation Town Council Afternoon Meeting Agenda VAIL TO W N C O U N C IL R E G U L AR ME E T IN G Agenda Town Council Chambers 2:00 P M, June 4, 2019 Notes: Times of items are approximate, subject to change, and c annot be relied upon to determine what time Council will consider an item. Public c omment on any agenda item may be solicited by the Town Council. 1.P resentation / Discussion 1.1.2019 Semi Annual Vail Local Housing Authority Update 20 mins. Presenter(s): Steve Lindstrom, C hair, Vail Loc al Housing A uthority Action Requested of Counc il: No action is requested Bac kground: This update furthers the many goals, initiatives and priorities of the Vail Town Council A ction Plan 2018 -2020 and advances the performanc e measures presc ribed in the Vail Housing 2027 Strategic Plan. Topics to be presented include: 2019 YTD Housing Ac complishments 2019 Strategic I nitiatives and A ctions Year to D ate Vail I nD E E D Program Numbers, & Statistics Updated Progress Toward the Goal Staff Rec ommendation: There is no staff rec ommendation 1.2.Burton US Open Snowboarding C hampionships 2019 Recap 20 min. Presenter(s): Mia Vlaar, Ec onomic Development Director, W hitney Heingartner, Manager P artnerships Burton Action Requested of Counc il: I nformation Update Only Bac kground: Burton US Open Snowboard Championships event promoters will provide a 2019 event recap noting some of the community and ec onomic benefits to the Town of Vail. Please note the presentation will only be a portion of the slides in the pac ket to meet the 20 minute time limit. 1.3.2019 Spring Back Recap 20 min. Presenter(s): Mia Vlaar, Ec onomic Development Director and Peggy W olfe, Highline and Entertainment Action Requested of Counc il: I nformation Update Only Bac kground: Spring Bac k event promoter Highline Entertainment will provide a 2019 event recap noting some of the c ommunity and ec onomic benefits to the Town of Vail. 1.4.Mountain Travel Symposium Update 10 min. Presenter(s): Mia Vlaar, Ec onomic Development Director, and Vail Valley Partnership Bac kground: Mountain Travel S ymposium is requesting funding from the Town in the amount of $125,000, to c omplement signific ant support from Vail Resorts and the Vail Valley Partnership, in order to secure the week- long c onference in 2021. 1.5.Presentation of the Conc ept Plan for the Stephens Park P lay Area 15 min. June 4, 2019 - Page 1 of 160 Renovation project Presenter(s): Gregg Barrie,Senior Landscape Architect Action Requested of Counc il: Staff is requesting that the Council review the plan, provide input and direc tion if desired and approve the C oncept Plan. Upon approval, staff will proceed into the final design, c ontrac t doc ument and bidding phases of the project. Bac kground: The children's play area at Stephens Park is budgeted for a renovation in 2019. Town staff will present a Concept Plan and proc ess. See the attached staff memorandum for details. Staff Rec ommendation: S taff rec ommends that the Council review the Stephens Park Concept P lan and offer input and direction as desired. Subject to Council discretion, staff suggests approving the Conc ept Plan. 1.6.Update on Town Manager Residenc e Capital I mprovements 5 min. Presenter(s): Greg Hall, Director of Public W orks & Transportation Action Requested of Counc il: I nformational and direction requested. Bac kground: The Town Manager's residence is slated for c apital improvements this summer with a roof and solar panel installation. Staff is requesting c onfirmation to move forward with these improvements or hold off on improvements if there was an interest in redeveloping the site. 1.7.Traffic Calming Update 10 min. Presenter(s): Tom Kassmel, Town Engineer Action Requested of Counc il: Provide comments with regards to traffic calming, if any. Bac kground: During the S ummer of 2018 town staff completed a few traffic calming studies. As a result staff was direc ted add shoulder striping on additional roads and investigate additional traffic radar devic es. Staff will provide an update on the additional striping and speed radar trailer purchase. Staff Rec ommendation: Listen to traffic calming update and provide feedback. 2.Information U pdate (5 min.) 2.1.May 2019 Revenue Highlights 2.2.VLHA May 14, 2019 Meeting Results 2.3.April 2019 Sales Tax 2.4.Marc h 2019 Vail Business Review 2.5.C S E April 3, 2019 Meeting Minutes 2.6.VEAC May 14, 2019 Meeting Minutes 2.7.2019 1st Qrt I nvestments 3.Matters from Mayor, Council and Committee Reports 3.1.Review Agenda for J oint meeting with Eagle County Commissioners on 5 min. June 4, 2019 - Page 2 of 160 J une 18 Presenter(s): Dave Chapin, Mayor 4.Joint Meeting with Vail Recr eation D istrict 4.1.VRD and Council J oint Meeting: V RD Operations and long range plans 45 min. Presenter(s): Mike Ortiz, Vail Recreation Distric t and Vail Recreation Distric t Members Bac kground: Vail Recreation Distric t will present on rec reation programs, capital projects and civic area plan input. 5.Recess 5.1.Rec ess 4:35 pm (estimate) Meeting agendas and materials c an be ac cessed prior to meeting day on the Town of Vail website www.vailgov.com. All town council meetings will be streamed live by High Five Ac cess Media and available for public viewing as the meeting is happening. The meeting videos are also posted to High Five Ac cess Media website the week following meeting day, www.highfivemedia.org. Please call 970-479-2136 for additional information. Sign language interpretation is available upon request with 48 hour notification dial 711. June 4, 2019 - Page 3 of 160 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C : 2019 Semi A nnual Vail L ocal Housing Authority Update P RE S E NT E R(S ): Steve L indstrom, Chair, Vail L ocal Housing Authority AC T IO N RE Q UE S T E D O F C O UNC IL : No action is requested B AC K G RO UND: T his update f urthers the many goals, initiatives and priorities of the Vail Town Council A ction P lan 2018 -2020 and advances the performance measures prescribed in the Vail Housing 2027 S trategic P lan. Topics to be presented include: 2019 YT D Housing A ccomplishments 2019 Strategic I nitiatives and A ctions Year to Date Vail I nD E E D Program Numbers, & S tatistics Updated Progress Toward the Goal S TAF F RE C O M M E ND AT I O N: There is no staff recommendation AT TAC H ME N TS : Description 2019 Semi Annual Vail Local Housing Authority U pdate June 4, 2019 - Page 4 of 160 MEMORANDUM To: Vail Town Council From: Vail Local Housing Authority Date: June 4, 2019 Re: 2019 Semi-Annual Update on Housing I. Purpose The purpose of this agenda item is to present the 2019 Semi-Annual Update on Housing from the Vail Local Housing Authority to the Vail Town Council. This update furthers the many goals, initiatives and priorities of the Vail Town Council Action Plan 2018 - 2020 and advances the performance measures prescribed in the Vail Housing 2027 Strategic Plan. II. Topics to be presented: • 2019 YTD Housing Accomplishments • 2019 Strategic Initiatives and Actions • Year to Date Vail InDEED Program Numbers, & Statistics • Updated Progress Towards the Goal III. 2019 Housing Accomplishments Completed Actions Identified in the Vail Housing 2027 Strategic Plan: Deed Restriction Acquisition • Evaluate dedicated deed-restriction acquisition revenue sources to ensure adequate funding exists – ongoing (in 2019 VLHA budget) • Organized and implemented the newly created Vail InDEED program • Facilitated the acquisition of a total of nine new deed-restrictions in the first half of 2019 and growing Land Use Tools June 4, 2019 - Page 5 of 160 Town of Vail Page 2 • Create a Housing Overlay District that allows for increased density – ongoing • Evaluate the effectiveness of the EHU Exchange Program and make adjustments as needed – ongoing • Amend the development impact fee in lieu calculation to represent cost of construction and current real market values – ongoing Performance Measurements • Update existing deed-restricted property data base – ongoing (in 2019 budget) • Prepare twice annual reports summarizing progress towards the adopted goal - ongoing • Maintain complete and accurate newly acquired deed-restriction data - ongoing Completed Actions Identified in the Vail Town Council 2018 -2020 Action Plan: • Lead the final creation and sale of Chamonix Vail Parcel D resulting in more than $975,000 of net proceeds and value to the Town of Vail - ongoing • Adopted an updated and improved housing lottery selection process resulting in increased participation, increased efficiencies and alignment with the 2018 Housing Policy Statements - completed • Convened the Vail Housing Subcommittee – ongoing IV. 2019 Initiatives and Actions The following actions and initiatives were taken from the Vail Town Council Action Plan 2018 – 2020 and the Vail Housing 2027 Strategic Plan: • Vail InDEED program implementations and acquisitions - $2.5M funded • Evaluate dedicated deed-restriction acquisition revenue sources to ensure adequate funding exists – $40K funded by VLHA • Update existing deed-restricted property data base – $10K funded • Update and amend the fee in lieu calculation to represent cost of construction – requires funding • Create a Housing Overlay District that allows for increased density – in- house • Evaluate the effectiveness of the EHU Exchange Program and make adjustments as needed – in-house • Evaluate potential housing development sites within the Town of Vail and down valley – in-house • Update the 2012 Economic Value of Employee Housing with the Town of Vail Report - $35K funded by VLHA • Prepare an Environmental Impact of Resident-Occupied Homes within the Town of Vail Report - $15K funded by VLHA June 4, 2019 - Page 6 of 160 Town of Vail Page 3 • Breaking Down Barriers for Private-Sector Investment in Resident- Occupied Housing Report – in-house and in partnership with ECHTF • Implementation and advancement of the 2018 Housing Policy Statements – ongoing The Vail Local Housing Authority, in partnership with the Vail Town Council realized a number of additional achievements outside the scope of the Vail Housing 2027 Strategic Plan. Those achievements include the following: • Hosted the inaugural 2019 U.S. Mountain Communities Summit whereby the more than 100 housing industry participants convened in Vail to discuss next steps towards housing solutions in mountain resort communities. • Received the Modular Building Institute Award of Distinction for 2019 for the innovation, excellence and cost effective housing development at Chamonix Vail • Received the 2019 Housing Colorado Eagle Award for demonstrated leadership in addressing the unique housing challenges facing communities across Colorado • Consistently applied the adopted 2018 Town of Vail Housing Policy Statements in the course of everyday business V. Vail InDEED by the Numbers (first ½ of 2019) The following figures summarize the results of the Town of Vail’s investment in the Vail InDEED Program for the first ½ of 2019. Total Number of Applications Received: 19 Total Number of Transactions Closed: 9 Total Number of Homes Deed-Restricted: 9 Total Number of Beds: 4 – one’s 0 – two’s 5 – three’s 0 – four’s Total Square Feet of GRFA: 10,330 square feet Average Cost per Deed-Restriction: $91,200 Average Cost per Square Foot: $79.46 Lowest/Highest Cost per Square Foot: $61/$117 June 4, 2019 - Page 7 of 160 Town of Vail Page 4 Total Dollar Amount Invested to Date in 2019: ($0 housing fund/$820,800 ToV appropriation) Total Dollar Amount Funded for Investment in 2019: $2,500,000.00 • ($1,679,200 remaining) • ($220,000 pending offers) Estimated Total Number of Vail Residents Provided Housing in 2019 YTD: 24.50 residents Program Numbers Since Vail InDEED Inception Total Number of Transactions Closed: 25 Total Number of Homes Deed-Restricted: 114 Total GRFA Deed-Restricted: 90,040 square feet Total Deed-Restriction Expenditures: $7,560,035 Average Cost per Square Foot: $83.96 per square foot Average Cost per Deed- Restriction: $64,068 per deed-restriction Total Number of Vail Residents Provided Housing: 220.75 Vail residents (288 Vail residents at Timber Ridge) VI. Progress Toward the Goal The Vail Housing 2027 Strategic Plan adopted a goal of acquiring 1,000 new deed- restrictions by the year 2027. At the time of adoption, 698 deed-restrictions were recorded on properties within the Town of Vail. As of June 1, 2019, the Town of Vail, in collaboration with the Vail Local Housing Authority, has increased the total number of recorded deed-restrictions to 875. As a result of entitlements granted during that time period, an additional 114 deed-restriction obligations are pending. These figures do not include obligations required of the Phase II of the Vail Health redevelopment or potential obligations resulting from the rezoning of the East Vail Parcel to the Housing Zone District. June 4, 2019 - Page 8 of 160 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C : B urton US Open Snowboarding C hampionships 2019 Recap P RE S E NT E R(S ): Mia V laar, Economic D evelopment Director, W hitney Heingartner, Manager P artnerships B urton AC T IO N RE Q UE S T E D O F C O UNC IL : I nf ormation Update Only B AC K G RO UND: Burton US Open S nowboard C hampionships event promoters will provide a 2019 event recap noting some of the community and economic benefits to the Town of Vail. P lease note the presentation will only be a portion of the slides in the packet to meet the 20 minute time limit. AT TAC H ME N TS : Description 2019 Burton U S O pen Recap - Full June 4, 2019 - Page 9 of 160 Surveyed Event Recap: 2019 Burton US Open June 4, 2019 June 4, 2019 - Page 10 of 160 Burton US Open Snowboarding Championships: February 25th, 2019 –March 2nd, 2019 Marc Murphy Office: 802.651.0493 Mobile: 860.485.6715 marcm@burton.com Whitney Heingartner Office: 802.652.3770 Mobile: 802.779.1451 2 PHOTO June 4, 2019 - Page 11 of 160 3 Table of Contents Introduction Page 4 Burton Trail Map Page 5 Sustainability Page 6 Athlete POV Page 9 2019 Goals and Objectives Page 10 Highlights Page 11 Lessons Learned Page 12 RRC Survey/General USO Findings Page 13 Attendance /Visitor Page 15 Lodging Page 23 NPS Page 25 Revenue and ROI Page 26 Community Page 28 Broadcast/Webcast Page 31 Marketing and Promotion Page 37 Social Media Page 38 PR/Communications Page 43 Event Budget Page 48 Appendix A:RRC Survey, Burton Dash Analysis Page 50 Appendix B:RRC Survey, USO Intercept Page 51 Appendix C:Contractual Deliverables Page 52 June 4, 2019 - Page 12 of 160 Introduction Our companies share global scope, consumer focus, environmental positioning and a long -term vision which make this Brand Friendship Best in Class. VAIL IS OUR HOME MAKING MOMENTS AND MEMORIES 4June 4, 2019 - Page 13 of 160 Burton -Trail Map 5June 4, 2019 - Page 14 of 160 2020 Sustainability Goals 6June 4, 2019 - Page 15 of 160 2020 Sustainability Goals 7June 4, 2019 - Page 16 of 160 USO Sustainability Efforts 8 •The 2019 Burton US Open was carbon neutral •Waste diversion increased from 58%to 80% in 2019 •With the help from partners such as Clif and Protect our Winters Burton continues to stay committed to our goal of producing a zero waste US Open by 2020 June 4, 2019 - Page 17 of 160 Athletes POV 9 “The thing that makes the U.S. Open different to the other competitions is that it’s a snowboarder’s event,” said James. “It’s run by snowboarders for snowboarders with so much history behind it. So winning here at the open for a snowboarder is a career moment.” -Scotty James on Open / ActionSportsToday.com “For me, the U.S. Open is one of the best events of the year, but winning it makes it so much sweeter. It was just a matter of managing my energy throughout the week with all these activities going on around competition.” -Maddie Mastro on Open / ActionSportsToday.com June 4, 2019 - Page 18 of 160 2019 Goals and Objectives 10 •Level set music programming •Implement new global media elements (Sina, Red Bull, IMG) •Develop on air features (Clif Best Line, Toyota Rookie of the year, Burton Bonus Hit) •Progress Burton Adaptive Prototype Project •Elevate spectator experience (on -hill & off-hill) June 4, 2019 - Page 19 of 160 Highlights 11 •Competitive outcome (Red and Maddie) •Clif Best Line –Best performing post of all time •Junior Jams popularity continues to rise •Operational success under challenging weather conditions June 4, 2019 - Page 20 of 160 Lessons Learned 12 •Solaris continues to be a great venue for entertainment •It is important to have different levels of premium access •Continue to build equity in great US Open partners •Soccer lot availability is critical to event success June 4, 2019 - Page 21 of 160 RRC Survey Results & General USO Findings 13 USO Intercept & Web Survey Survey (Commissioned by Burton, Appx A & B) June 4, 2019 - Page 22 of 160 14 RRC Conclusion Overall, the Burton USO survey results in 2019 tracked closely with results observed in 2015 to 2018. The USO continues to show strong contributions to the Town of Vail measured in terms of respondents’ decision to visit Vail,ability to bring in a significant share of overnight visitors, and holding onto repeat visitors. However, slight declines were noted in likelihood to return to USO in the future, purchase Burton products in the future and the NPS score decreased slightly as well. The return on investment to the Town of Vail was down slightly in 2019 due to the lower attendance at this year’s event. The direct economic impact to the Town of Vail in 2019 was $3,093,723, whereas 2018 saw an impact of $3,742,284. Results continue to highlight that the US Open is successful in reaching an audience that differs from the typical profile of Vail visitors during late February/early March. Once again in 2019, a major share of attendees were young adults aged 18 –34, relatively less affluent than the typical February/March visitors to Vail, and likely to be snowboarders on Vail Mountain. However, it should be noted that the event profile, as measured through surveys, showed attendees to be slightly older than in 2016 and more affluent than in the prior three years of the event. June 4, 2019 - Page 23 of 160 Attendance 15 Attendance at the 2019 USO was strong with over 21,400 unique attendees across the 4 main days of the event. Spectators vs. Impressions Unique Spectators Golden Peak Solaris Riglet Total 2019 (2/25 -3/2)21,400 45,451 13,500 199 59,150 2018 (3/5-3/10)21,700 44,800 18,850 175 63,825 2017 (2/27-3/5)22,200 40,650 21,200 293 62,143 2016 (2/29-3/6)21,500 35,660 22,300 250 58,210 June 4, 2019 - Page 24 of 160 Lodging Type 16June 4, 2019 - Page 25 of 160 Visitor Type 17June 4, 2019 - Page 26 of 160 Visitor Profile: Nights in the Area & Travel Party 18 •56% of guests attending the US Open are in the area for 3-8 nights and traveling in groups of 2 or more June 4, 2019 - Page 27 of 160 Visitor Profile: Demographic 19June 4, 2019 - Page 28 of 160 Importance of Event to Visit Vail 20 •50 percent of spectators came to Vail for USO. This is the segment that represents new activity for Vail June 4, 2019 - Page 29 of 160 Activity –Skiing / Snowboarding 21June 4, 2019 - Page 30 of 160 Overnight Visitor Profile 22June 4, 2019 - Page 31 of 160 Business Impact –Lodging 23 •Under the Burton room block within Vail,1,995 nights, $1,029,058 dollars •Burton room block within Vail, Edwards and Avon, 2,121 nights, $1,057,109.00* Lodging Tallies Event Week High Event Week Low Feb/March ADR Room Nights 2019 Mar 2 (Sat) 94.5%Feb 25 (Mon) 72.6% Feb -$637 March -$580 1995 2018 Mar 10 (Sat) 91.06% Mar 5 (Mon) 78.72% $605 1849 2017 Mar 3 (Fri)93.4%Feb 28 (Tues) 78.2% $634 1774 2016 Mar 5 (sat) 96%Feb 26 (Mon) 80%$571 1741 June 4, 2019 - Page 32 of 160 Business Impact –Lodging 24 "Burton is a good, strong bump in our business," - Manor Vail Lodge GM Bob McCleary / VailDaily.com June 4, 2019 - Page 33 of 160 NPS (Net Promoter Score)/Likelihood to Recommend 25June 4, 2019 - Page 34 of 160 Strong ROI 26 •The daily economic impact per attendee was $145 •The direct economic impact to Vail by attendees was $3,093,723 •ROI to Vail (based on attendees): $6.31 June 4, 2019 - Page 35 of 160 27 Parking Revenue 2019 VTC LH $ -Transactions $ -Transactions 3/1 $24,429 –3,199 $14,573 –1,771 Filled at 12:10 Filled at 12:15 180 cars on Frontage Rd 3/2 28,563 –2,981 21,030 –1,631 Filled at 9:50 Filled at 10:50 419 cars on Frontage Rd 3/3 29,601 –2,309 20,502 –1,680 Filled at 9:30 Filled at 9:35 352 cars on Frontage Rd Totals $82,593 –8,489 $56,105 –5,082 951 GRAND TOTAL $138,698 –14,522 June 4, 2019 - Page 36 of 160 Community Contribution USO Concert Stage Solaris:17 free music acts across 4 nights, + 6 nights of music at Shakedown presented by Jack Daniels. Our collective approach to the Solaris Stage production was overly conservative this year. After Party: The Dobson Ice Arena is a fun, safe and memorable closing celebration to the week. 28June 4, 2019 - Page 37 of 160 School Outreach 29 School Outreach Programs: local youth were given the epic moments and memories •Red Sandstone Elementary: •153 first to fifth grade students experienced the action from the front row in VIP Viewing for Slopestyle and Halfpipe semifinals. Students were cheering, high -fiving top riders, getting autographs and taking selfies •Children’s Garden of Learning: •24 preschoolers (age 3-5) took part in Burton’s Riglet Learn -to-Ride program at Golden Peak June 4, 2019 - Page 38 of 160 CHILL 30 •The CHILL Fundraiser was hosted at Colorado Snow Sports Museum •CHILL had an extremely successful week raising money for the program through activities in Vail •Partnership concession sales contributed $18,388.45 to CHILL •CHILL fundraising party raised $6,680 June 4, 2019 - Page 39 of 160 Webcast 31June 4, 2019 - Page 40 of 160 Webcast 32June 4, 2019 - Page 41 of 160 The focus in 2019 was RBTV as this was the platform with the longest view times, reflecting the strategy to focus on the engaged viewer. Despite the different programming strategy and lower overall views (mainly from a decrease in Facebook lives), we have an increase in Time Watched and Avg. Play Time by 22% and 45% correspondingly. The increased time watched shows that this year's live events were more interesting than in 2018 (2:23mins to 11:42). For Red Bull TV live, the average minutes watched increased from 39 mins to 44 mins, coupled an increase in average minutes watched on TV Devices (compared to Web and Mobile). Athlete success drove country viewership and our top viewed nations were once again USA, Japan and Canada. Key Outcomes June 4, 2019 - Page 42 of 160 Sina Live Broadcast Total number of live broadcasting viewers: 710,316 •Slopestyle semi -final total viewers: 150,206 •Halfpipe semi -final total viewers: 161,441 •Slopestyle final total viewers: 183,735 •Halfpipe final total viewers: 214,934 Sina Sports is a leading Chinese digital sports media platform that provides live sporting events, highlights, news, discussion forums and other related sports content, primarily targeted at Chinese communities around the world. Burton US Open Halfpipe and slopestyle semi -finals and finals were broadcasted live on Sina Sports, and accessible on both web and app platforms June 4, 2019 - Page 43 of 160 Domestic TV 35 Domestic TV Total Programs Total Viewers 2019 (FS2, FSN) 4 Original + reairs 508,000 2018 (FS2, FSN, TV8)4 Original +reairs 887,000 2017 (FS2, FSN)4 original + reairs 539,000 2016 (FS2,FS1, FSN)4 original + reairs 303,000 •The USO programming plus Signature Series featured Vail/Town of Vail in all the programs. TOV received 4 commercials and 2 billboards that ran in USO programming (and the re-airs) *Broadcast coverage will continue to grow with additional re-airs June 4, 2019 - Page 44 of 160 Global TV 36 •IMG continued to leverage its position as the world’s largest distributor and producer of sports media, by producing and distributing a comprehensive media package which included; Live and Highlight Shows: Potential Household Reach –372,545,585 Broadcasters –8 Territories –38 •Key Wins: •CCTV –Major state TV Broadcaster in China •ESPN South –Latin America •FOX Sports Asia and FOX Australia •10 Burton Key Territories -Argentina, Australia, Chile, China, Finland, Italy, Japan, Korea, Norway, Sweden June 4, 2019 - Page 45 of 160 Print & Digital Impressions 37 Four-month flight of print & digital advertising deployment across Vail and Front Range. Total Impressions:989,000 BurtonUSOpen.com 410,133 impressions Burton USOpen App 3,289 users June 4, 2019 - Page 46 of 160 Organic Social Overview June 4, 2019 - Page 47 of 160 Social Strategy 39 Social media at the Burton US Open is paramount, for event coverage, audience information, Partner promotion, highlights and athlete profiles. Each social channel serves a specific purpose to maximize the effect of the message. This year, was a success with the launch of the new @burton social channel, and new rider focused social contests, Clif Best Line on @burtonsnowboards. •Instagram was the vehicle for higher quality content •Instagram Stories was used for exclusively “behind-the-scenes” •Twitter was used for real -time competition results and in -venue updates •Facebook was primarily used to host video and photo libraries, as well as drive traffic to the live stream or Red Bull Facebook Live show •YouTube is where we shared all US Open video content, including full broadcast replays and individual broadcast features June 4, 2019 - Page 48 of 160 Social Success 40 •Compared to USO18, impressions increased by 138% and engagements increased by 429%. This is largely due to the addition of more video content (athlete features, etc.), and more onsite boosts. •Video continues to be an important source of US Open social content, including in - the-moment cell phone video used for Instagram stories. •The Clif Best Line voting post was our most successful social post of all time. •On YouTube we had USO Announcement video series featuring athletes Red, Takeru, Mark, Anna and Chloe. Overall view rate was above average, but Anna’s video had the highest view rate with 51.84% •Having action -focused content on @burtonsnowboards and lifestyle on @burton allowed us to achieve more of a balance in number and frequency of posts, instead of a huge overload on one channel as in past years. June 4, 2019 - Page 49 of 160 Top Facebook Clip 41 NEW IMAGE June 4, 2019 - Page 50 of 160 Top Instagram Clips 42 NEW IMAGE NEW IMAGE NEW IMAGE June 4, 2019 - Page 51 of 160 PR/Communications 43 “For such a storied snowboarding event, the Burton U.S. Open couldn’t have been a more symbolic venue to progress the sport.” -Katie Lozancich on Maddie Mastro making history at Burton US Open / TetonGravity.com “Not only is it the longest -running contest in snowboarding’s history, The Burton US Open is the most prestigious. Why? Well, an Olympic medal will make you more famous outside the sport, but as far as snowboarders are concerned, this is where the heart and soul of the sport resides.” -Jason Horton via RedBull.com “The best riders, the most progressive courses and formats, and, of course, the biggest, most stoked crowd: this is what makes the Open unique.” -Jason Horton via RedBull.com June 4, 2019 - Page 52 of 160 Highlights The 2019 U.S. Open generated impressive interest across multiple media platforms around the world. The Global Burton PR team provided full-scale, pre-event, on-site and post-event support for the 37th annual Burton U.S. Open Snowboarding Championships in Vail, CO 100 media contacts representing 75 press outlets. Included ESPNW, Teen Vogue, Cosmopolitan GE, NYLON Japan, The Inertia, CBC (Canada), Teton Gravity Research, Mashable, and King Snow. 440+ US Open stories 3,331,406,257.00 Total US Open Impressions Print: 4,170,455.00 Impressions Broadcast: 121,257,714 Impressions Online: 3,205,978,088 Impressions Total Ad Rate $54,131,769.78 Print Ad Rate: $16,839.01 Broadcast Ad Rate: $1,999,212.88 Online Ad Rate: $52,115,717.89 44June 4, 2019 - Page 53 of 160 Coverage 45June 4, 2019 - Page 54 of 160 Coverage 46June 4, 2019 - Page 55 of 160 Coverage 47 NEW IMAGE NEW IAGE June 4, 2019 - Page 56 of 160 Budget 48 •Total event budget:$5,039,000 •Town Council Funds: $490,000 2019 US Open Budget Marketing $5,039,000 Marketing Campaign / Media Buy $87,000 Global broadcast production / distribution $852,000 Staffing $810,000 Course / Venue build $471,000 Event infrastructure $580,000 In-town activations $440,000 Security / Police / Medical $146,000 Branding $215,000 Food & Beverage $175,000 Lodging $815,000 Travel $49,000 Shipping / Storage $35,000 Prize Money $364,000 June 4, 2019 - Page 57 of 160 Appendix 49June 4, 2019 - Page 58 of 160 Appendix A: Burton Dash Analysis 50June 4, 2019 - Page 59 of 160 Appendix B: Burton Intercept Survey 51June 4, 2019 - Page 60 of 160 Appendix C: Contract Deliverables 521)The right to Town of Vail name and/or logo I.D. on USO 4-color print ads in national publications 16)The right to the inclusion of :10 second of Town of Vail footage in one or more USO television programs, Burton to produce;17)The right to quality talent for the Solaris USO concerts;3)The right to Town of Vail name and/or logo I.D. on three-thousand four hundred (3,400) USO posters and eight thousand five hundred (8,500) event flyers;18)The right to visibility via Burton's global television distribution;4)The right to Town of Vail name on the USO media releases;19)The right to an increased paid USO marketing/social media push and presence into key domestic and international Town of Vail markets;5)The right to Town of Vail name and/or logo I.D., with link, on the landing page and sponsor page of the USO website to launch in January 2017;20)The right to a continued Town of Vail merchant outreach and support program surrounding the USO (Apres All Day Program) - Larkspur, Red Lion, Pazzos, Garfs6)The right to Town of Vail name and/or logo I.D. on twenty (20) Rider/Competitor bibs;21)The right to the expansion of the Riglet program to Golden Peak;7)The right to Town of Vail signage displayed in the USO competition venue and sponsor village. Burton to produce no less than ten(10) 3'x8' coroplast signs and the necessary 3'x8' vinyl banners;22)The right to a TOV to be included in the NEW USO App8)The right to Town of Vail name and/or logo I.D. on the 8'x8' USO awards backdrop;23)The right to the creation of a Wednesday night event (official welcome and kick off band) with the goal of driving people into town earlier in the week.9)The right to a minimum of fifteen (15) Town of Vail PA mentions at the USO at Golden Peak and Solaris;24)The right to the creation of a fun, community driven event in Solaris (Broomball Tournament);10)The right to two(2) thirty second (:30) spots to be aired during the live 60 minute or 120 minute USO programs to be aired on Fox Sports 2;25)The right to a USO Town of Vail school outreach program which will be exclusive to Vail schools including Red Sandstone and VMS and Children's Garden of Learning.11)The right to integrated TOV onsite signage visually into the webcast and television programming globally;26)The right to expanded grass roots/local community marketing12)The right to Thirty one (31) pairs of USO VIP credentials (62 total credentials);27)Focus on marketing to the early season visitor with the goal of having them return to Vail for the USO13)The right to ten(10) thirty second (:30) spots to be aired on the Big Screens during the USO;28)The right to target the spanish speaking market with specific USO messaging. 14)The right to place a printed collateral piece in one thousand one hundred (1100) USO gift bags;15)The right to receive Thirty one (31) USO gift bags;2018 Burton US Open of SnowboardingTown of Vail Rights and BenefitsBurton US Open Sponsorship Rights and BenefitsJune 4, 2019 - Page 61 of 160 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C : 2019 Spring B ack Recap P RE S E NT E R(S ): Mia V laar, Economic D evelopment Director and P eggy Wolfe, Highline and E ntertainment AC T IO N RE Q UE S T E D O F C O UNC IL : I nf ormation Update Only B AC K G RO UND: Spring B ack event promoter Highline Entertainment will provide a 2019 event recap noting some of the community and economic benef its to the Town of Vail. AT TAC H ME N TS : Description Spring Back Pr esentation June 4, 2019 - Page 62 of 160 Surveyed Event Recap: Spring Back to Vail June 5, 2019 June 4, 2019 - Page 63 of 160 Spring Back to Vail: April 11 – April 14, 2019 Office: 970.476.6797 x709 Mobile: 970.390.4158 peggy@gohighline.com 2 • Total estimated in-town attendance: 46,945+ (based on event traffic, skier visits, merchant and lodging data) • Dates: Thursday, April 11– Sunday, April 14, 2019 • Estimated total media impressions: 1,576,061 • Locations: Vail Mountain: Mountain Plaza; Golden Peak; Mid-Vail; Town of Vail: Vail Village and Lionshead June 4, 2019 - Page 64 of 160 Attendance Estimate 3 • How would you impact attendance next year? • Continue with current model of offering free, headliner concerts, integrated with a variety of partner activations to elevate vitality and event cohesiveness from Lionshead to Golden Peak. • Spring Back to Vail is slated for April 10 – 19 and will encompass two weekends. The plan is to feature two free headline concerts April 10 – 11 and close out the season with World Pond Skimming Championships on April 19, 2020. We anticipate an increased event attendance during a closing weekend celebration to entice overnight visitors and guests. • Continue to collaborate with National Brands through social media efforts and show the depth of action planned for Spring Back to Vail. Through targeted efforts utilizing traditional and digital messaging, inform a strong audience of the offerings at Spring Back to Vail. Total economic impact per attendee day Restaurants/bars/ food concessions Shopping Lodging Recreation (Lift tickets ex. Epic Pass, etc.) Other items $0 $100 $200 $300 $400 Economic Impactper Attendee-Day$80 $35 $15 $14$9 $7 Direct Economic Impact to TOV per Attendee-Day In commercial lodging In rent-by-owner lodging Vacation home/timeshare With friends/family Other 53% 29% 6% 9% 3% Overnight Visitor Profile 1 2 3 4 5 6 or more 61% 16% 10% 3% 3% 6% 1 2 3 - 5 6 - 8 9 - 14 15 or more 13% 35% 32% 13% 6% Vail Summit County Edwards Avon Eagle/Gypsum Beaver Creek Other 68% 15% 12% 3% 3% Under $50k $50k-$100k $100k-$150k $150k or more 31% 31% 15% 24% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 19% 24% 23% 20% 9% 6% Male Female 53% 48% Promoter Passive Detractor 0% 20% 40% 60% 80%Percent Responding66% 23% 12% Likelihood of Recommending Event to a Friend or Family Member 0: None, I would have come to Vail anyway 1 2 3 4 5: Half my reason for coming to Vail 6 7 8 9 10: My only reason for coming to Vail 0% 20% 40%Percent Responding25% 10% 41% 1%1%1%1%3%4%9%4% Importance of Event in Decision to Visit Vail Today - Overall 2019 Town of Vail funding Direct economic impact to TOV Economic impact payback ratio TOV/VLMD sales tax impact TOV/VLMD sales tax impact ratio $0.09 $27,241 $2.94 $882,655.62 $300,000.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee Days0K 10K 20K 11.1K Attendance Est 54% NPS Net Promoter Score Overnight visitor Full-time downvalley resident Day visitor to Vail Full-time resident of Town of Vail Seasonal resident of Vail Valley 0% 10% 20% 30% 40%Percent Responding39% 21%20% 14% 6% Visitor Type Colorado Florida Illinois Texas Tennessee Georgia Massachusetts New York 1% 1% 1% 1% 2% 2% 3% 78% No 74% Yes 26% Attended Event Last Year? 2019 Vail Event Visitor Summary: Spring Back to Vail - All (Concert & Other) April 11 - 14, 2019 Survey technique: Intercept & Post-event email. Number of years event has taken place in Vail (including 2019): 16 Overall Overnight visitor Seasonal resident of Vail Valley Full-time resident of Town of Vail Full-time downvalley resident Day visitor to Vail 8.7 7.1 5.3 4.1 5.1 6.3 Are you staying: How many people are staying in your accomodations unit? Nights in the area this trip Where are your lodging accommodations located? Annual Household Income Age State/Country Gender Nightly Rate (if Paid) Average: Median: $195 $159 Overall Overall event 10th Mountain Parade Pink Vail 2019 Powabunga Fest Spring Back to Vail - All (Concert & Other) Spring Back to Vail - Concerts Only Sample Size: 340 June 4, 2019 - Page 65 of 160 Visitor Type 4 • Was this the visitor type split you expected? Why or why not? Please explain. We see this as a strong mix by visitor type. By hosting the concert, partner expo and on-mountain events the weekend prior to closing weekend we are pleased with the percentage of overnight visitors and would like to see that grow for 2020. The headliner talent brought additional traffic and heightened the quality of the spring event in Vail. The approach to marketing relied on a 360 degree approach to achieve a mix of guests shown below. We anticipate a more heavily trafficked closing weekend, to include Pond Skimming, in 2020. • What steps would you take to optimize visitor mix? The approach for optimizing the visitor mix in the future would be to continue considering the visitor type and what resonates with each one when planning upcoming events surround Spring Back to Vail. Creating and engaging all interested parties to secure appropriate funding early will allow the program elements to be vetted and directed to a wide range of audiences. Also, working with the event partners on the timing of event communications, and enticing promotions will allow the longest lead time appropriate for each of the target visitor. Total economic impact per attendee day Restaurants/bars/ food concessions Shopping Lodging Recreation (Lift tickets ex. Epic Pass, etc.) Other items $0 $100 $200 $300 $400 Economic Impactper Attendee-Day$80 $35 $15 $14$9 $7 Direct Economic Impact to TOV per Attendee-Day In commercial lodging In rent-by-owner lodging Vacation home/timeshare With friends/family Other 53% 29% 6% 9% 3% Overnight Visitor Profile 1 2 3 4 5 6 or more 61% 16% 10% 3% 3% 6% 1 2 3 - 5 6 - 8 9 - 14 15 or more 13% 35% 32% 13% 6% Vail Summit County Edwards Avon Eagle/Gypsum Beaver Creek Other 68% 15% 12% 3% 3% Under $50k $50k-$100k $100k-$150k $150k or more 31% 31% 15% 24% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 19% 24% 23% 20% 9% 6% Male Female 53% 48% Promoter Passive Detractor 0% 20% 40% 60% 80%Percent Responding66% 23% 12% Likelihood of Recommending Event to a Friend or Family Member 0: None, I would have come to Vail anyway 1 2 3 4 5: Half my reason for coming to Vail 6 7 8 9 10: My only reason for coming to Vail 0% 20% 40%Percent Responding25% 10% 41% 1%1%1%1%3%4%9%4% Importance of Event in Decision to Visit Vail Today - Overall 2019 Town of Vail funding Direct economic impact to TOV Economic impact payback ratio TOV/VLMD sales tax impact TOV/VLMD sales tax impact ratio $0.09 $27,241 $2.94 $882,655.62 $300,000.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee Days0K 10K 20K 11.1K Attendance Est 54% NPS Net Promoter Score Overnight visitor Full-time downvalley resident Day visitor to Vail Full-time resident of Town of Vail Seasonal resident of Vail Valley 0% 10% 20% 30% 40%Percent Responding39% 21%20% 14% 6% Visitor Type Colorado Florida Illinois Texas Tennessee Georgia Massachusetts New York 1% 1% 1% 1% 2% 2% 3% 78% No 74% Yes 26% Attended Event Last Year? 2019 Vail Event Visitor Summary: Spring Back to Vail - All (Concert & Other) April 11 - 14, 2019 Survey technique: Intercept & Post-event email. Number of years event has taken place in Vail (including 2019): 16 Overall Overnight visitor Seasonal resident of Vail Valley Full-time resident of Town of Vail Full-time downvalley resident Day visitor to Vail 8.7 7.1 5.3 4.1 5.1 6.3 Are you staying: How many people are staying in your accomodations unit? Nights in the area this trip Where are your lodging accommodations located? Annual Household Income Age State/Country Gender Nightly Rate (if Paid) Average: Median: $195 $159 Overall Overall event 10th Mountain Parade Pink Vail 2019 Powabunga Fest Spring Back to Vail - All (Concert & Other) Spring Back to Vail - Concerts Only Sample Size: 340 June 4, 2019 - Page 66 of 160 Overall Visitor Profile 5 • Who was your anticipated target demographic? • Dynamic Families: Ages 35-54 • Super Boomers: Ages 55-65 • Active Professionals: Age 25-35 • Did you reach your target demographic? Why or why not? Yes. The event saw a mix of the identified demographic markets listed above. The diversity of event elements during Spring Back to Vail helped achieve this mix by offering different activities with appeal to the different demographics. • What would you change to reach that audience next year? Spring Back to Vail will continue to offer a variety of event touch points knowing that some consumers and guests associate this event with traditional elements and some may be looking for variety and something new / different. The schedule for 2020, and event dates will also lend to reaching an increase in the 25-34 Vail guest Total economic impact per attendee day Restaurants/bars/ food concessions Shopping Lodging Recreation (Lift tickets ex. Epic Pass, etc.) Other items $0 $100 $200 $300 $400 Economic Impactper Attendee-Day$80$35 $15 $14$9 $7 Direct Economic Impact to TOV per Attendee-Day In commercial lodging In rent-by-owner lodging Vacation home/timeshare With friends/family Other 53% 29% 6% 9% 3% Overnight Visitor Profile 1 2 3 4 5 6 or more 61% 16% 10% 3% 3% 6% 1 2 3 - 5 6 - 8 9 - 14 15 or more 13% 35% 32% 13% 6% Vail Summit County Edwards Avon Eagle/Gypsum Beaver Creek Other 68% 15% 12% 3% 3% Under $50k $50k-$100k $100k-$150k $150k or more 31% 31% 15% 24% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 19% 24% 23% 20% 9% 6% Male Female 53% 48% PromoterPassive Detractor0%20%40%60%80%Percent Responding66%23%12%Likelihood of Recommending Event to a Friend or Family Member0: None, Iwould havecome toVailanyway12345: Half myreason forcoming toVail 6 7 8 9 10: My onlyreason forcoming toVail0%20%40%Percent Responding25%10%41%1%1%1%1%3%4%9%4%Importance of Event in Decision to Visit Vail Today - Overall2019 Town of Vail fundingDirect economic impact to TOVEconomic impact payback ratioTOV/VLMD sales tax impactTOV/VLMD sales tax impact ratio $0.09$27,241$2.94$882,655.62$300,000.00Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee Days0K10K20K11.1KAttendance Est 54%NPS Net Promoter ScoreOvernightvisitorFull-timedownvalleyresident Day visitorto Vail Full-timeresident ofTown of Vail Seasonalresident ofVail Valley0%10%20%30%40%Percent Responding39%21%20%14%6%Visitor Type Colorado Florida Illinois Texas Tennessee Georgia Massachusetts New York 1% 1% 1% 1% 2% 2% 3% 78% No74%Yes26%Attended Event Last Year?2019 Vail Event Visitor Summary: Spring Back to Vail - All (Concert & Other)April 11 - 14, 2019 Survey technique: Intercept & Post-event email. Number of years event has taken place in Vail (including 2019): 16 OverallOvernight visitorSeasonal resident of Vail ValleyFull-time resident of Town of VailFull-time downvalley residentDay visitor to Vail 8.77.15.34.15.16.3 Are you staying: How many people are staying in your accomodations unit? Nights in the area this trip Where are your lodging accommodations located? Annual Household Income Age State/Country Gender Nightly Rate (if Paid) Average: Median: $195 $159 Overall Overall event10th Mountain ParadePink Vail 2019Powabunga FestSpring Back to Vail - All (Concert & Other)Spring Back to Vail - Concerts OnlySample Size: 340 June 4, 2019 - Page 67 of 160 Overnight Visitor Profile: Overnight Visitors & Seasonal Residents Only Only 6 • What measures did you take to incentivize attendees to book lodging in the Town of Vail? Event programming encouraged guests to stay in Vail and book lodging. Featured lodging links were highlighted on the Spring Back to Vail website, but this year, we shifted the platform to incentivize lodging groups to help promote the event vs. requiring them to offer even heavier discounts. This was opened to the entire TOV lodging community vs. those that are aligned with Inntopia. A variety of PR and Marketing tools were used to drive guests to vail.com/springback and the 13 lodging properties that collaborated to promote Spring Back to Vail. In conjunction with Vail Mountain, we made it a top priority to provide digital assets that were easy for properties to utilize. Total economic impact per attendee day Restaurants/bars/ food concessions Shopping Lodging Recreation (Lift tickets ex. Epic Pass, etc.) Other items $0 $100 $200$300$400 Economic Impactper Attendee-Day$80 $35 $15 $14$9 $7 Direct Economic Impact to TOV per Attendee-Day In commercial lodging In rent-by-owner lodging Vacation home/timeshare With friends/family Other 53% 29% 6% 9% 3% Overnight Visitor Profile 1 2 3 4 5 6 or more 61% 16% 10% 3% 3% 6% 1 2 3 - 5 6 - 8 9 - 14 15 or more 13% 35% 32% 13% 6% Vail Summit County Edwards Avon Eagle/Gypsum Beaver Creek Other 68% 15% 12% 3% 3% Under $50k $50k-$100k $100k-$150k $150k or more 31% 31% 15% 24% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 19% 24% 23% 20% 9% 6% Male Female 53% 48% Promoter Passive Detractor0%20%40%60%80%Percent Responding66%23%12%Likelihood of Recommending Event to a Friend or Family Member0: None, Iwould havecome toVailanyway 1 2 3 4 5: Half myreason forcoming toVail 6 7 8 9 10: My onlyreason forcoming toVail0%20%40%Percent Responding25%10%41%1%1%1%1%3%4%9%4%Importance of Event in Decision to Visit Vail Today - Overall2019 Town of Vail fundingDirect economic impact to TOVEconomic impact payback ratioTOV/VLMD sales tax impactTOV/VLMD sales tax impact ratio $0.09$27,241$2.94$882,655.62$300,000.00Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee Days0K10K20K 11.1KAttendance Est 54%NPS Net Promoter ScoreOvernightvisitorFull-timedownvalleyresident Day visitorto Vail Full-timeresident ofTown of Vail Seasonalresident ofVail Valley0%10%20%30%40%Percent Responding39%21%20%14%6%Visitor Type Colorado Florida Illinois Texas Tennessee Georgia Massachusetts New York 1% 1% 1% 1% 2% 2% 3% 78% No74%Yes26%Attended Event Last Year?2019 Vail Event Visitor Summary: Spring Back to Vail - All (Concert & Other)April 11 - 14, 2019 Survey technique: Intercept & Post-event email. Number of years event has taken place in Vail (including 2019): 16 OverallOvernight visitorSeasonal resident of Vail ValleyFull-time resident of Town of VailFull-time downvalley residentDay visitor to Vail 8.77.15.34.15.16.3 Are you staying: How many people are staying in your accomodations unit? Nights in the area this trip Where are your lodging accommodations located? Annual Household Income Age State/Country Gender Nightly Rate (if Paid) Average: Median: $195 $159 Overall Overall event10th Mountain ParadePink Vail 2019Powabunga FestSpring Back to Vail - All (Concert & Other)Spring Back to Vail - Concerts OnlySample Size: 340 June 4, 2019 - Page 68 of 160 Role/Importance of Event in Intent to Visit Vail 7 • What actions did you take this year to generate the number of overnight guests? Spring Back to Vail returned back to the model with headline acts, free concerts at Ford Park and and overall elevated guest experience for 2019. Visitors who came for the music could experience vitality and action throughout town. Guests who came for the snow, would have been pleasantly surprised by the caliber of musical talent. • How would you increase the number of overnight Vail guests coming for the event next year? By continuing to provide a multitude of reasons for people to choose Vail in the spring, the goal will be to utilize great programming, engage a strong marketing platform through several medias and choose activities, bands and incentives for guests to overnight in Vail. Total economic impact per attendee day Restaurants/bars/ food concessions Shopping Lodging Recreation (Lift tickets ex. Epic Pass, etc.) Other items $0 $100 $200 $300 $400 Economic Impactper Attendee-Day$80 $35 $15 $14$9 $7 Direct Economic Impact to TOV per Attendee-Day In commercial lodging In rent-by-owner lodging Vacation home/timeshare With friends/family Other 53% 29% 6% 9% 3% Overnight Visitor Profile 1 2 3 4 5 6 or more 61% 16% 10% 3% 3% 6% 1 2 3 - 5 6 - 8 9 - 14 15 or more 13% 35% 32% 13% 6% Vail Summit County Edwards Avon Eagle/Gypsum Beaver Creek Other 68% 15% 12% 3% 3% Under $50k $50k-$100k $100k-$150k $150k or more 31% 31% 15% 24% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 19% 24% 23% 20% 9% 6% Male Female 53% 48% Promoter Passive Detractor 0% 20% 40% 60% 80%Percent Responding66% 23% 12% Likelihood of Recommending Event to a Friend or Family Member 0: None, I would have come to Vail anyway 1 2 3 4 5: Half my reason for coming to Vail 6 7 8 9 10: My only reason for coming to Vail 0% 20% 40%Percent Responding25% 10% 41% 1%1%1%1%3%4%9%4% Importance of Event in Decision to Visit Vail Today - Overall 2019 Town of Vail fundingDirect economic impact to TOV Economic impact payback ratio TOV/VLMD sales tax impact TOV/VLMD sales tax impact ratio $0.09 $27,241 $2.94 $882,655.62$300,000.00Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee Days0K 10K 20K 11.1K Attendance Est 54% NPS Net Promoter Score Overnight visitor Full-time downvalley resident Day visitor to Vail Full-time resident of Town of Vail Seasonal resident of Vail Valley 0% 10% 20% 30%40%Percent Responding39%21%20% 14% 6% Visitor Type Colorado Florida Illinois Texas Tennessee Georgia Massachusetts New York 1% 1% 1% 1% 2% 2% 3% 78% No 74% Yes 26% Attended Event Last Year? 2019 Vail Event Visitor Summary: Spring Back to Vail - All (Concert & Other)April 11 - 14, 2019 Survey technique: Intercept & Post-event email. Number of years event has taken place in Vail (including 2019): 16 Overall Overnight visitor Seasonal resident of Vail Valley Full-time resident of Town of Vail Full-time downvalley resident Day visitor to Vail 8.7 7.1 5.3 4.1 5.1 6.3 Are you staying: How many people are staying in your accomodations unit? Nights in the area this trip Where are your lodging accommodations located? Annual Household Income Age State/Country Gender Nightly Rate (if Paid) Average: Median: $195 $159 Overall Overall event10th Mountain ParadePink Vail 2019Powabunga FestSpring Back to Vail - All (Concert & Other)Spring Back to Vail - Concerts OnlySample Size: 340 June 4, 2019 - Page 69 of 160 NPS (Net Promoter Score)/Likelihood to Recommend 8 • Do you think the NPS scores reflect the attendee event experience? No. The variety of events that make up Spring Back to Vail were designed to create a great atmosphere and provide choices and opportunities for guests to enjoy their on and off mountain experience. We also have survey results that show the NPS for concert only which was almost 10% higher than that of the overall event. This leads us to place a high priority for working with Event Partners to bring unique, memorable experiences to the guest as part of the event elements that exist beyond that of the the concerts • What steps would you take to improve the NPS scores for your event next year? By working with Vail Mountain and the Town of Vail, the approach will be to create a cohesive, unique and exciting event that continuously stays on pulse of popular entertainment, impressionable partner experiences and new opportunities for guests within the budget and current goals. Total economic impact per attendee day Restaurants/bars/ food concessions Shopping Lodging Recreation (Lift tickets ex. Epic Pass, etc.) Other items $0 $100 $200 $300 $400 Economic Impactper Attendee-Day$80 $35 $15 $14$9 $7 Direct Economic Impact to TOV per Attendee-Day In commercial lodging In rent-by-owner lodging Vacation home/timeshare With friends/family Other 53% 29% 6% 9% 3% Overnight Visitor Profile 1 2 3 4 5 6 or more 61% 16% 10% 3% 3% 6% 1 2 3 - 5 6 - 8 9 - 14 15 or more 13% 35% 32% 13% 6% Vail Summit County Edwards Avon Eagle/Gypsum Beaver Creek Other 68% 15% 12% 3% 3% Under $50k $50k-$100k $100k-$150k $150k or more 31% 31% 15% 24% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 19% 24% 23% 20% 9% 6% Male Female 53% 48% Promoter Passive Detractor 0% 20% 40% 60% 80%Percent Responding66% 23% 12% Likelihood of Recommending Event to a Friend or Family Member 0: None, I would have come to Vail anyway 1 2 3 4 5: Half my reason for coming to Vail 6 7 8 9 10: My only reason for coming to Vail 0% 20% 40%Percent Responding25% 10% 41% 1%1%1%1%3%4%9%4% Importance of Event in Decision to Visit Vail Today - Overall2019 Town of Vail fundingDirect economic impact to TOVEconomic impact payback ratioTOV/VLMD sales tax impactTOV/VLMD sales tax impact ratio $0.09$27,241$2.94$882,655.62$300,000.00Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee Days0K10K20K 11.1KAttendance Est 54% NPS Net Promoter Score Overnightvisitor Full-timedownvalleyresident Day visitorto Vail Full-timeresident ofTown of Vail Seasonalresident ofVail Valley0%10%20%30%40%Percent Responding39%21%20%14%6%Visitor Type Colorado Florida Illinois Texas Tennessee Georgia Massachusetts New York 1% 1% 1% 1% 2% 2% 3% 78% No 74% Yes 26% Attended Event Last Year?2019 Vail Event Visitor Summary: Spring Back to Vail - All (Concert & Other)April 11 - 14, 2019 Survey technique: Intercept & Post-event email. Number of years event has taken place in Vail (including 2019): 16 OverallOvernight visitorSeasonal resident of Vail Valley Full-time resident of Town of Vail Full-time downvalley resident Day visitor to Vail 8.7 7.1 5.3 4.15.16.3 Are you staying: How many people are staying in your accomodations unit? Nights in the area this trip Where are your lodging accommodations located? Annual Household Income Age State/Country Gender Nightly Rate (if Paid) Average: Median: $195 $159 Overall Overall event10th Mountain ParadePink Vail 2019Powabunga FestSpring Back to Vail - All (Concert & Other)Spring Back to Vail - Concerts OnlySample Size: 340 June 4, 2019 - Page 70 of 160 Estimated Return on Investment (ROI) & Attendee Expenditures 9 • What did your event do to encourage spending in Vail? Building off the strength of local promotions started at Vail Snow Days, we saw continued participation in Spring Back LIVE! which promotes the variety of music options in town. There were 9 participating locations. An additional local element to encouarge spending was SAVOR VAIL. This program brought together 28 Vail and Lionshead businesses to join forces and pull shoulder season specials forward throughout the Spring Back to Vail weekend. We stand behind the exposure it gives these participating groups however, we recommend to re- consider the Town of Vail Merchant Promotion in the future. With the website inclusions, printed rack cards and static clings for participating merchants, the program did not seem to impact businesses as much as originally planned. We know that bars and restaurants were packed but we want to meet with a collective group of merchants, who were active in the promo, to determine if SAVOR VAIL, or possibly something similar is worth the time and budgeting. Total economic impact per attendee day Restaurants/bars/ food concessions Shopping Lodging Recreation (Lift tickets ex. Epic Pass, etc.) Other items $0 $100 $200 $300 $400 Economic Impactper Attendee-Day$80 $35 $15 $14$9 $7 Direct Economic Impact to TOV per Attendee-Day In commercial lodging In rent-by-owner lodging Vacation home/timeshare With friends/family Other 53% 29% 6% 9% 3% Overnight Visitor Profile 1 2 3 4 5 6 or more 61% 16% 10% 3% 3% 6% 1 2 3 - 5 6 - 8 9 - 14 15 or more 13% 35% 32% 13% 6% Vail Summit County Edwards Avon Eagle/Gypsum Beaver Creek Other 68% 15% 12% 3% 3% Under $50k $50k-$100k $100k-$150k $150k or more 31% 31% 15% 24% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 19% 24% 23% 20% 9% 6% Male Female 53% 48% Promoter Passive Detractor 0% 20% 40% 60% 80%Percent Responding66% 23% 12% Likelihood of Recommending Event to a Friend or Family Member 0: None, I would have come to Vail anyway 1 2 3 4 5: Half my reason for coming to Vail 6 7 8 9 10: My only reason for coming to Vail 0% 20% 40%Percent Responding25% 10% 41% 1%1%1%1%3%4%9%4% Importance of Event in Decision to Visit Vail Today - Overall 2019 Town of Vail funding Direct economic impact to TOV Economic impact payback ratio TOV/VLMD sales tax impact TOV/VLMD sales tax impact ratio $0.09 $27,241 $2.94 $882,655.62 $300,000.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee Days0K 10K 20K 11.1K Attendance Est 54% NPS Net Promoter Score Overnight visitor Full-time downvalley resident Day visitor to Vail Full-time resident of Town of Vail Seasonal resident of Vail Valley 0% 10% 20% 30% 40%Percent Responding39% 21%20% 14% 6% Visitor Type Colorado Florida Illinois Texas Tennessee Georgia Massachusetts New York 1% 1% 1% 1% 2% 2% 3% 78% No 74% Yes 26% Attended Event Last Year? 2019 Vail Event Visitor Summary: Spring Back to Vail - All (Concert & Other) April 11 - 14, 2019 Survey technique: Intercept & Post-event email. Number of years event has taken place in Vail (including 2019): 16 Overall Overnight visitor Seasonal resident of Vail Valley Full-time resident of Town of Vail Full-time downvalley resident Day visitor to Vail 8.7 7.1 5.3 4.1 5.1 6.3 Are you staying: How many people are staying in your accomodations unit? Nights in the area this trip Where are your lodging accommodations located? Annual Household Income Age State/Country Gender Nightly Rate (if Paid) Average: Median: $195 $159 Overall Overall event 10th Mountain Parade Pink Vail 2019 Powabunga Fest Spring Back to Vail - All (Concert & Other) Spring Back to Vail - Concerts Only Sample Size: 340 June 4, 2019 - Page 71 of 160 Estimated Return on Investment (ROI) & Attendee Expenditures 10 • Spending and ROI was down from 2018. The 2018 event took place at the end of March and into the beginning of April during a busy Spring Break time period. Moving Spring Back to Vail in 2019 to a later week in mid April affected these results. Having closing weekend the following weekend may have been a favor. • When comparing the 2018 vs. 2019 survey results, there was an additional category of “other items” that was included. The survey results that came from the concerts only were more closely on par with that of 2018. Total economic impact per attendee day Restaurants/bars/ food concessions Shopping Lodging Recreation (Lift tickets ex. Epic Pass, etc.) Other items $0 $100 $200 $300 $400 Economic Impactper Attendee-Day$80 $35 $15 $14$9 $7 Direct Economic Impact to TOV per Attendee-Day In commercial lodging In rent-by-owner lodging Vacation home/timeshare With friends/family Other 53% 29% 6% 9% 3% Overnight Visitor Profile 1 2 3 4 5 6 or more 61% 16% 10% 3% 3% 6% 1 2 3 - 5 6 - 8 9 - 14 15 or more 13% 35% 32% 13% 6% Vail Summit County Edwards Avon Eagle/Gypsum Beaver Creek Other 68% 15% 12% 3% 3% Under $50k $50k-$100k $100k-$150k $150k or more 31% 31% 15% 24% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 19% 24% 23% 20% 9% 6% Male Female 53% 48% Promoter Passive Detractor 0% 20% 40% 60% 80%Percent Responding66% 23% 12% Likelihood of Recommending Event to a Friend or Family Member 0: None, I would have come to Vail anyway 1 2 3 4 5: Half my reason for coming to Vail 6 7 8 9 10: My only reason for coming to Vail 0% 20% 40%Percent Responding25% 10% 41% 1%1%1%1%3%4%9%4% Importance of Event in Decision to Visit Vail Today - Overall2019 Town of Vail fundingDirect economic impact to TOVEconomic impact payback ratioTOV/VLMD sales tax impactTOV/VLMD sales tax impact ratio $0.09$27,241$2.94$882,655.62$300,000.00Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee Days0K10K20K 11.1KAttendance Est 54% NPS Net Promoter Score Overnightvisitor Full-timedownvalleyresident Day visitorto Vail Full-timeresident ofTown of Vail Seasonalresident ofVail Valley0%10%20%30%40%Percent Responding39%21%20%14%6%Visitor Type Colorado Florida Illinois Texas Tennessee Georgia Massachusetts New York 1% 1% 1% 1% 2% 2% 3% 78% No 74% Yes 26% Attended Event Last Year?2019 Vail Event Visitor Summary: Spring Back to Vail - All (Concert & Other)April 11 - 14, 2019 Survey technique: Intercept & Post-event email. Number of years event has taken place in Vail (including 2019): 16 Overall Overnight visitor Seasonal resident of Vail Valley Full-time resident of Town of Vail Full-time downvalley resident Day visitor to Vail 8.7 7.1 5.3 4.1 5.1 6.3 Are you staying: How many people are staying in your accomodations unit? Nights in the area this trip Where are your lodging accommodations located? Annual Household Income Age State/Country Gender Nightly Rate (if Paid) Average: Median: $195 $159 Overall Overall event10th Mountain ParadePink Vail 2019Powabunga FestSpring Back to Vail - All (Concert & Other)Spring Back to Vail - Concerts OnlySample Size: 340 June 4, 2019 - Page 72 of 160 Vail Brand Compatibility The Premier Interna-onal Mountain Resort Community 11 The event met the standard of excellence by: With strong partnership from the Town of Vail and Vail Mountain, Spring Back to Vail in 2019 was able re-visit the Spring Back to Vail event platform of the early years of the Event by offering free, headliner concerts at Ford Park to the close out the winter. The goal is to bring Vail back on the map of top resorts to celebrate end of season in the mountains. By giving guests a reason to visit and stay in Vail for a full weekend of action, visitors were able to enjoy interactive expo villages where event partner activations like Bud Light, Helly Hansen, Kevita, Epic Pass Sales and Oakley. Vail Resorts Retail offered free demos for consumers of this past year’s skis and snowboards. Headline acts during Spring Back to Vail included Gov’t Mule, Steel Pulse and Xavier Rudd, which was the pinnacle of the weekend! The full festival weekend also included events like Spring Back LIVE!, Tikis and Tunes, World Pond Skimming Championships, Spring Back to Vail Festival Villages, Spring Back Silent Disco, Savor Vail and more. A crowd of thousands of enthusiastic guests enjoyed the variety of events throughout the weekend. The World Pond Skimming Championships, a spring time tradition in Vail, animated Golden Peak with live music, a festive barbeque and included the return of the Spring Back Bags Tournament. June 4, 2019 - Page 73 of 160 Vail Brand Compatibility The Premier Interna-onal Mountain Resort Community 12 The event met the standard of excellence by: The marketing and PR campaigns were very successful featuring major coverage that generated millions of impressions and more than $400,000 in value. The media included print, video, social and digital and more. The collaborative efforts of the Town of Vail to bring headliner talent to Vail brought an elevated guest experience and excitement of the Spring Back to Vail. This helped to contribute to providing a strong atmosphere for guests to enjoy unique, memorable experiences. Consistent event branded signage and promotional materials throughout the Town of Vail and Vail Mountain helped interconnect the multiple elements during this year’s Spring Back to Vail. With a strong color palette, integrated concert pictures and pond skimming photos, the Vail brand was once again at its best with the Spring Back to Vail campaign. The addition of additional base area branding, window coverings, banners and more, helped to created the additional village to village cohesiveness to increase guest awareness of the Spring Back to Vail brand. June 4, 2019 - Page 74 of 160 Event Strengths & Weaknesses 13 Measures that could be taken for event improvement: The dates for the 2020 event have been closely considered and it has been determined that splitting the event over two weekends, including closing weekend, will incentivize guests to choose Vail as a destination on where to spend their late-season celebrations. Reaching current and new Vail loyalists is important to the event to not only provide memorable ski season experiences but also to bring in traffic that will enjoy returning to Vail in summer. This event will take a closer look at the individual event components and determine what is successful and what could be re-imagined and modified to appeal to an ever changing audience and climate. For repeat event, comparison to past years: The greatly enhanced concerts and talent line-up continued to provide strong entertainment value and offered a strong festival weekend of entertainment in Vail. Additionally, the event looks to continue to grow the Festival Village that was experienced at Mountain Plaza as well as International Bridge. The addition of the Silent Disco on Saturday night at International Bridge was extremely well received and reached a mixed demographic. We are pleased to have been able to provide a unique experience for visitors and locals alike. June 4, 2019 - Page 75 of 160 Event Strengths & Weaknesses 14 Exceeded expectations in these ways: Spring Back to Vail remains on brand with both the Town of Vail and Vail Mountain standards. The expectation of event quality and value remains a key part of the event. Providing free, topnotch entertainment for locals and destination guests from all over the world solidifies Vail as the leading luxury resort in the US. With the increase in competition from other ski resorts/towns for the springtime destination guest, Vail continues to be the front-runner in events and providing an experience guests can customize and cater to their exact needs. This year’s Spring Back to Vail saw strong national sponsorship and connected Vail Mountain and Town of Vail with like minded brands such as Bud Light, Pepsi, Helly Hansen, Ripple Foods and Oakley. June 4, 2019 - Page 76 of 160 Community Contribution 15 Describe how the event impacted Vail’s sense of community: Spring Back to Vail gives visitors and locals a reason to come out and celebrate the season. The spring weather naturally supports an open and festive atmosphere to be enjoyed by all. Providing the playground for friends and family to appreciate the best of Vail with everything from free concerts, to sunny decks and end of season traditions like Pond Skimming. The additional event signage that was placed at base areas from Lionshead to Golden Peak, helped to solidify the cohesive brand throughout the villages and heighten the sense of community. The commitment to headliner talent, and support from the Town of Vail, shows the Vail guest and visitors alike that there is a collective commitment to the standard of excellence. With a high percentage of guests that were new to Spring Back to Vail, one of the goals is to provide world-class experiences, gaining Vail loyalists and continuously increase the sense of community. June 4, 2019 - Page 77 of 160 Topline Marketing Efforts – Front Range & National 16 A full advertising, marketing and public relations campaign was executed surrounding Spring Back to Vail in the Front Range and local media. Placements were made with print, broadcast and digital outlets. Media impressions totaled more than: 1,576,061* Media FY19 IMPs FY18 IMPs Preroll Video/Connected TV (TTD 129,802 115,743 Facebook/Instagram 838,422 679,681 Westword Print/Digital 139,435 160,500 303 Magazine Didigtal 28,654 TV8 240,000 240,000 Vail Daily 140,000 280,000 Vail Weekly 20,000 Digital Display (TTD) 226,056 Pandora 203,769 Radio 28,000 Vail Mountain Upsell Rotation 59,748 Total 1,576,061 1,953,749 *This media reach doesn’t include the strong reach that was met through band communications with impressive followings from Gov’t Mule, Xavier Rudd and Steel Pulse. June 4, 2019 - Page 78 of 160 Topline Marketing Efforts 17 Total Organic Social Impressions: 1,485,754 Total Editorial: 5,062,038 This is a ( 979%) jump from 2018. Complemented by targeted digital display June 4, 2019 - Page 79 of 160 Topline Marketing Efforts – Social Media 18 Social media played a large role in spreading the word about the event, as many of the artists and sponsors involved in the event are very active on a number of social networks. Facebook: • Total posts: 10 • Total impressions: 137,080 Twitter: • Total posts: 3 • Total impressions: 23,661 Instagram: • Total posts: 10 • Total impressions: 487,294 June 4, 2019 - Page 80 of 160 Topline Marketing Efforts – Social Media 19 Instagram Story: • Total posts: 51 • Total reach: 837,719 Strong Event Partner Engagement Introduced in 2019 • Total posts: 18 • Total Impressions: 300,314 • Partners embracing Insta stories: • Oakley • Epic Pass • Red Bull • Bon Viv • Bud Light • Ripple • Helly Hansen (including Splash Zone Contest) June 4, 2019 - Page 81 of 160 Topline Marketing Efforts – Public Relations 20 • A public relations campaign surrounding Spring Back to Vail was conducted, reaching out to local, regional and national media outlets to enhance coverage of the event in the news media. Total Editorial Impressions: 5,062,038 NOTE: Impressions for some publications is not available and not included in overall impressions by the event still saw a 909% YoY increase in media impressions. June 4, 2019 - Page 82 of 160 Topline Marketing Efforts – Multi Fold Rack Cards 21 June 4, 2019 - Page 83 of 160 Topline Marketing Efforts – Poster and Ad 22 June 4, 2019 - Page 84 of 160 Topline Signage/Promotional Efforts 23 June 4, 2019 - Page 85 of 160 Potential for Growth & Sponsorships/Media Exposure 24 • Vail Mountain and the Town of Vail continue to be high end/ best-in-class brands that sponsors want to align with and can easily relate to. By creating a comprehensive and distinct program that represents Spring Back to Vail early in the season, partners can activate in a myriad of ways to help monetize their investment with not only on site presence with consumers but also media/marketing surrounding the event. • Spring Back to Vail will encourage sponsors and national brands to actively co-promote the event through their marketing efforts by using a variety of their targeted social/digital that provide exposure for their brand as well as Spring Back to Vail, Vail Mountain and the Town of Vail. We continue to see event partners using their hospitality packages, in unique ways, to further promote the event. • There is a focused effort to start planning Spring Back to Vail 2020 earlier and the process is already in motion to build from the momentum started in 2019. Through innovative partnerships and a fresh opportunity for sales, the goal is to be talking about Spring Back to Vail earlier in the season with not only potential partners but also with guests and locals. By providing as much of a runway as possible for this event, the hope is that Spring Back to Vail stays top of mind throughout the winter season into spring. June 4, 2019 - Page 86 of 160 Sustainability Efforts 25 • Spring Back to Vail supports not only the Town of Vail’s sustainability efforts but also Vail Mountain’s initiatives as part of Epic Promise. The event aligned with these sustainability goals by: o working with Town of Vail, Vail Resorts and Vail Honeywagon to recycle all event cardboard, plastic and aluminum generated at the events; o dedicating event staff to providing trash and recycling containers for consumers, educating vendors on proper separation practices and providing feedback and education for consumers whenever possible on recycling guidelines; o using reusable linens instead of disposable table cloths; o serving beverages in recyclable cups; o encouraging and inviting guests to reuse plastic cocktail cups whenever possible; o serving food products using compostable service ware; o enforcing the no idling guidelines for any vehicle loading in and out of the event; o encouraging car pooling and the use of public transportation with event guests, staff and sponsors; o reusing event signage and banners from previous years; o using shore power/hard line power instead of gas generators whenever possible. The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy, resource efficiency, ecosystem protection, and community awareness and education. June 4, 2019 - Page 87 of 160 Event Budget – Spring Back to Vail 26 • Total event budget: $622,797.69 • CSE funds: $300,000.00 • Profit and loss: - $5,344.15 • Funding utilization: Overall Event & Talent Production • Cash sponsorship: $617,453.54 * Event producer to attach detailed budget for recap June 4, 2019 - Page 88 of 160 Additional Information/Appendix 27 • Detailed budget in complete PDF • Full version of the Survey Dashboards PDF in Appendix • Full version of Vail Mountain’s Partner Recap in Appendix June 4, 2019 - Page 89 of 160 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C : Mountain Travel S ymposium Update P RE S E NT E R(S ): Mia V laar, Economic D evelopment Director, and Vail Valley P artnership B AC K G RO UND: Mountain Travel Symposium is requesting funding from the Town in the amount of $125,000, to complement significant support f rom Vail Resorts and the Vail Valley P artnership, in order to secure the week-long conference in 2021. AT TAC H ME N TS : Description Mountain Travel Symposium Memo June 4, 2019 - Page 90 of 160 To: Town Council From: Mia Vlaar, Economic Development Director Date: June 4, 2019 Subject: Mountain Travel Symposium 2021 I. PURPOSE The purpose of this discussion is to provide information on Mountain Travel Symposium, a premiere travel and tourism industry conference, which has agreed to host their annual program in Vail from April 11 – April 17, 2021. The Town of Vail, Vail Resorts, and the Vail Valley Partnership all play important roles in hosting this important industry program. Mountain Travel Symposium is requesting funding from the Town in the amount of $125,000, to complement significant support from Vail Resorts and the Vail Valley Partnership, in order to secure the week-long conference. II. BACKGROUND For more than 40 years, Mountain Travel Symposium (MTS) has served as the platform for mountain resort businesses to meet each spring, establish and renew relationships, initiate and complete agreements, review the past winter season, and take steps toward making the upcoming season an even greater success. Components of the event include Trade Exchange (tour operators meeting with vendors, lodges,) Forum (educational session, keynote speakers) Group Exchange (ski club group planners who work with tour operators) and additional networking and social opportunities. Specifically designed to address the issues, needs and concerns of a broad range of industry constituencies, MTS is the largest event of its kind in the world. The conference, which is operated by Northstar Travel Group, LLC, historically registers over 1,000 attendees. Attendees span the mountain resort industry including representatives from mountain resorts, lodging properties, resort associations, destination management organizations, international and national tour operators, online travel agencies, airlines, ground transportation and other related service providers. In addition to United States attendees, international attendees traditionally hail from Africa, June 4, 2019 - Page 91 of 160 Town of Vail Page 2 Asia, Australia, New Zealand, Canada, Europe, Middle East, Mexico, and South America. Total room nights booked for MTS historically exceed 2,000 over the seven day conference. Host Obligations MTS requires support from the host mountain resort. Below is a summary of support that is being provided by our key partners: Vail Resorts and the Vail Valley Partnership. TOV • Dobson Ice Arena April 9-16 including adequate Wifi access for participants • MTS Welcome Party • Prior Year Friday Farewell Party for MTS 2020 (Squaw Valley, CA) Vail Resorts • Complimentary lift tickets for all event attendees and staff April 10-18 • Après ski party for 350 • Friday Farewell party for 350 • Saturday On Hill group picnic for 250 • Group Familiarization trip with up to 145 participants including ground transfers, four nights lodging, lift tickets, equipment rentals and First Tracks breakfast Thursday, race and lunch Saturday, plus farewell dinner for group leaders Saturday night • Ground transport for off-sites, staffing (maximum four staff, 12 hours, 6 days) • Two pre conference site inspections, including air, lodging and ground transfers for up to seven MTS staff VVP • Four nights lodging for up to 145 participants in group familiarization tour. Also lodging to accommodate early arrivals (two additional nights) • Marketing and on-site coordination with local lodging and businesses Funding History The conference is hosted in a different mountain resort each year. The last time the conference was hosted in Vail was 2008. At that time, the Vail Local Marketing District provided $125,000 in funding, which complmented substantial financial and other support of Vail Resorts and the Vail Valley Partnership. Vail Local Marketing District Advisory Council Recommendation On September 20, 2018 at their regular meeting, the Vail Valley Partnership brought the opportunity to host MTS and the funding request to the Vail Local Marketing District Advisory Council (VLMDAC). The VLMDAC concluded that while the event is focused on strengthening winter tourism business, it nonetheless brings tangible benefits to Vail: June 4, 2019 - Page 92 of 160 Town of Vail Page 3 • MTS Vail 2021 will showcase the destination, highlighting improvements since 2008 • MTS Vail 2021 is aligned with town and community goals • MTS Vail 2021 will provide monetary benefit to the community, with over 1,000 attendees conducting business in Vail over a seven day period • MTS Vail 2021 will generate incremental sales and lodging tax revenues during a need time period • MTS Vail 2021 will strengthen the Vail brand among influential mountain resort industry professionals While the VLMD supports Vail hosting the event, they referred the decision to fund to the town council, because MTS Vail 2021 does not align with the VLMD’s stated goal to focus on marketing the destination during the May to October time period. III. REQUSTED ACTION OF COUNCIL We request that the Town Council authorizes the town manager to sign a letter of commitment to fund $125,000 for Mountain Travel Symposium Vail 2021, subject to appropriation. Attachments: Letter of Commitment to Lori Walton, Mountain Travel Symposium, dated June 4, 2019 June 4, 2019 - Page 93 of 160 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C : P resentation of the Concept P lan for the S tephens P ark P lay Area R enovation project P RE S E NT E R(S ): Gregg Barrie,Senior L andscape A rchitect AC T IO N RE Q UE S T E D O F C O UNC IL : S taf f is requesting that the C ouncil review the plan, provide input and direction if desired and approve the C oncept Plan. Upon approval, staff will proceed into the final design, contract document and bidding phases of the project. B AC K G RO UND: T he children's play area at Stephens P ark is budgeted f or a renovation in 2019. Town staff will present a Concept P lan and process. S ee the attached staff memorandum f or details. S TAF F RE C O M M E ND AT I O N: S taff recommends that the Council review the S tephens Park Concept P lan and offer input and direction as desired. S ubject to Council discretion, staff suggests approving the C oncept Plan. AT TAC H ME N TS : Description Staff Memor andum June 4, 2019 - Page 94 of 160 To: Vail Town Council From: Department of Public Works Date: June 4, 2019 Subject: Stephens Park Play Area Renovation - Concept Plan Approval I. PURPOSE The children’s play area in Stephens Park is budgeted for renovation work in 2019. The purpose of this item is to present the Concept Plan for the project and to request approval to move forward with construction documents and the bid process. II. BACKGROUND In December of 2018, staff presented background on the play area renovation including project needs, goals and anticipated project components. A synopsis of that information is attached as Appendix A. It was presented that the project process and components would include the following: • Renovate the existing play structures to improve play value, access and circulation • Reuse existing structure components to the extent possible (posts, roof, etc) • Ensure that the play area meets current playground safety guidelines and provides ADA accessibility • Similar to Vail’s other custom play areas, art will be incorporated into the play structures, individual play elements and/or site elements • A simplified public process will provide an opportunity for the neighborhood to review and comment on the design and design process III. THE DESIGN PROCESS Artistic Concept • At the February Art in Public Places meeting, the AIPP Board voted unanimously to hire artist Ben Roth to become part of the design team and to help incorporate artistic elements into the play area renovation. Mr. Roth has worked with the town previously on projects such as the 2010 “Singing Trees” in Ford Park (split lodgepole pines) and the wire mesh “Bugling Elk” mount located in the Lionshead Welcome Center. • Mr. Roth visited Vail in late February and the design team began work to develop a project concept. • The concept was presented and unanimously approved by the AIPP Board at the May 6 meeting. The concept is described under Section IV. June 4, 2019 - Page 95 of 160 Town of Vail Page 2 Public Process • A project webpage was posted in March (www.vailgov.com/stephens) to provide project information and an email address for comments and input. • Signs were posted in the neighborhood to inform residents of the project Next Steps • Town Council approval of design concept • Design Review Board presentation • Construction documents and bid process • Continue updating the webpage information as needed IV. STEPHENS PARK RENOVATION CONCEPT Healthy riparian corridors perform many functions. They provide habitat, filter pollutants, reduce erosion and slow storm runoff. And, they can be a lot of fun to explore. Crawling though vegetation, climbing over fallen logs and finding evidence of the critters that inhabit the area can be a fun way to spend a day. With this in mind, the design team is working to incorporate elements found along a stream corridor to create a jumbo-sized play environment complete with a large spruce stump climbing feature, bug-shaped spring animals, a log balance beam and new slides, climbers and a rope bridge to tie it all together. See Appendices C and D for photos and a site plan. The main art component is envisioned as a forest of up to twenty oversized “horsetails” (also knows as Equisetum), a prehistoric plant found along waterways throughout Colorado. While the real plants are typically less than 24” in height, the artistic version for Stephens Park will be 12 to 16 feet tall, where park users can wander through the plants as they enter the play area. The existing wooden play structures for both the tot and school-aged areas will be renovated and largely reused. Parts that are slated for removal will be repurposed to the extent possible as stairs, decks and posts required to provide ADA access. The size of the proposed play area will be approximately 1/3 larger than the current play area. The increased space allows for the separation of the bucket swings and belt swings, which currently do not meet playground safety “use-zone” requirements. The space also provides for the addition of surface-level play components, which is a requirement of the ADA standards. Overall, there is improved age-group separation throughout the play area. V. BUDGET The 2019 budget for this project is $300,000. Based on the current proposed design and a cost estimate, the project is within budget, with a small contingency allowance. Completing the design, construction documents and bidding process will determine the actual project cost, subject to Council approval prior to awarding a construction contract. June 4, 2019 - Page 96 of 160 Town of Vail Page 3 VI. SCHEDULE  Concept Design presentation to Town Council June 4, 2019  Design Review Board July, 2019  CD package, Bid process June-August  Construction August-October 2019 VII. STAFF RECOMMENDATIONS Staff recommends that the Council review the Stephens Park Concept Plan and offer input and direction as desired. Subject to Council discretion, staff suggests approving the Concept Plan. VIII. ACTION REQUESTED BY COUNCIL Staff requests that the Council review the Stephens Park Concept Plan, offer input and direction as desired and by show of hands, recommend moving forward with the Plan to Design Review Board, Construction Documents and the Bid Process Attachments: Appendix A Project Process and Components as presented Dec 2018 Appendix B Photos of existing Stephens Park play area Appendix C Concept Document Appendix D Concept Site Plan June 4, 2019 - Page 97 of 160 Town of Vail Page 4 Appendix A Project Process and Components Presented to the Town Council in December of 2018 BACKGROUND The play area in Stephens Park consists of two wooden play structures and a set of swings. One structure and half the swing set are designed for ages 2-5 (Tot) and the larger structure and other half of swing set are designed for ages 5-12 (School-age), consistent with current playground safety guidelines. The components were constructed by Town of Vail crews in the mid-1990’s after a fire destroyed the original structures. They are typical of Vail’s 1970-90’s custom play areas in that they are wooden, post and platform structures with steel/plastic climbers and slides purchased from a catalog. The structures were retrofitted in 2004 to generally meet current playground safety guidelines. However, the structures and play area are deficient in several areas: • The play area does not meet ADA standards • There is limited play value to the structures and equipment • At nearly 25 years old, the slides and climbers are reaching the end of their useful life and should be replaced Additionally, over the past 20 years, the town has worked to integrate art into its playgrounds. This program has resulted in unique, whimsical play areas that have become the signature of Vail’s parks. The Stephens Park plat area does not currently include artistic elements. ANTICIPATED PROJECT COMPONENTS School-age structure • Renovate the School-age structure to improve play value, access and circulation • Reuse existing structure components to the extent possible (posts, roof, etc) • Replace all play components (slides, climbers, etc) • Ensure ADA accessibility • Add ground-level play components to the School-age area Tot structure • Ensure structural integrity of the existing structure • Replace any worn-out play components. Some components were replaced during 2004 updates • Evaluate potential for improved play function • Ensure ADA accessibility • Add ground-level play components to the Tot area Site Work • Improve circulation routes to ensure ADA accessibility • Enlarge play area “use zones” if needed June 4, 2019 - Page 98 of 160 Town of Vail Page 5 • Evaluate surfacing • Evaluate other site components such as landscaping/irrigation, shade, site furnishings, walkways, walls, etc. Artistic Elements • Work with AIPP to include an artist on the design team • Incorporate art into the play structures, individual play elements and/or site elements GOALS AND GIVENS The renovation of the play area should accomplish the following goals: • Provide an innovative play area consistent with Vail’s other neighborhood parks • To the extent possible, reuse existing structures and components while still improving the existing play experience • The play area shall meet current playground safety guidelines and ADA standards • A simplified public process will be used to solicit input from residents • Include artistic element(s) as either play structures, play components and/or site elements. Work with the Art in Public Places program towards this goal. PUBLIC PROCESS It is anticipated that this project will be a renovation/update as opposed to a full rebuild of the play area. With this in mind, staff would recommend a simplified public process to solicit input from interested residents. The suggested process would use newspaper, email and the town’s website to inform Vail residents that the town is planning renovations to the play area. These approaches will provide opportunities for residents to contact designers with thoughts, ideas and concerns. Once a project concept has been developed, it will be presented in the spring for further public input. ARTISTIC COMPONENTS Vail’s parks and play areas include a variety of artistic components including site elements such as the fencing at Donovan Park, play pieces like the stone ptarmigans at Ford Park, and even full play structures like “Playing with Giants” at Red Sandstone Park and the ship at Pirateship Park. The intergrated art adds creativity and uniqueness that make Vail’s play areas a highlight for residents and guests. Staff suggests continuing this program with the Stephens Park renovation through collaboration with Art in Public Places. As with other parks, art could be included as a site element, a stand-alone play piece or included with the play structure renovation. June 4, 2019 - Page 99 of 160 Town of Vail Page 6 Above: Existing School-age structure Below: School-age structure (foreground) Tot structure (background) Appendix B Photos of Existing Play Area June 4, 2019 - Page 100 of 160 DATEDRAWN BYSHEETTOV JOB NO.FILE NAMESCALEDepartment of Public Works1309 Elkhorn DriveVail, CO 81657ph. 970-479-2158www.vailgov.comCONCEPTUAL PLAY AREA PLAN GBBASE4/16/19RPI0131"= 5'1 of 1STEPHENS PARK PLAYGROUND RENOVATION PROJECTNorth5' 0 5' 10' 15' 20'xxxxxxxxxxxxxxxxxxxxJune 4, 2019 - Page 101 of 160 Vail’s Art-Inspired Play Areas Over the past 20 years, the Town of Vail has worked to integrate art into its custom-designed play areas. The program has resulted in unique, whimsical play areas that have become the signature of Vail’s parks. Art has been included in the form of site elements, such as the fence and seating at Donovan Park (right), individual play components such as the stone ptarmigans at Ford Park (below) or even as the entire play structure as found at Pirateship Park (below right) or Red Sandstone Park. This tradition will continue as part of the renovation of Stephens Park. June 4, 2019 - Page 102 of 160 Stephens Park Artistic Concept The design concept for the Stephens Park project connects the natural setting of Stephens Park with the ongoing Town of Vail goal of improving stream health and riparian habitat along Gore Creek. The idea is to create an oversized, playful landscape that helps raise awareness of how “cool” the streamside habitat can be. Users will walk among a forest of oversized “horsetails” – a native streamside plant in existence since the age of the dinosaurs. Fallen logs, bugs and a giant tree stump climbing feature mimic other features likely found in the natural habitat along Gore Creek. June 4, 2019 - Page 103 of 160 Play Components Left: an example of a stump climbing feature. For the Stephens Park project, the feature is envisioned to be a larger, custom-designed piece with a variety of play elements. Below: wooden springers highlight an important component of the riparian habitat Above: Rope bridge, natural stepping forms and/or balance beams June 4, 2019 - Page 104 of 160 Play Components (cont’d) Clockwise from left: challenging climbers, custom webs and nets, slides and a large, inclusive spinner for all ages and abilities June 4, 2019 - Page 105 of 160 Swings Above: disc swing OR traditional belt swing? Below: bucket swings for tot play area Community Feedback: As with the town’s other custom play areas, the artist has been encouraged to be creative and to develop their ideas. In regards to specific play elements, play value and site conditions, town staff is open to ideas and suggestions. Some components have been chosen based on available playground space and safety guidelines, but there is flexibility in the conceptual design as currently envisioned. Please submit thoughts and comments to StephensPlay@vailgov.com and follow the project on vailgov.com/stephens Thanks! The Stephens Park Design Team June 4, 2019 - Page 106 of 160 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C : Update on Town Manager R esidence C apital I mprovements P RE S E NT E R(S ): Greg Hall, Director of P ublic Works & Transportation AC T IO N RE Q UE S T E D O F C O UNC IL : I nf ormational and direction requested. B AC K G RO UND: T he Town Manager's residence is slated for capital improvements this summer with a roof and solar panel installation. S taff is requesting confirmation to move forward with these improvements or hold off on improvements if there was an interest in redeveloping the site. June 4, 2019 - Page 107 of 160 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C : Traf f ic C alming Update P RE S E NT E R(S ): Tom K assmel, Town E ngineer AC T IO N RE Q UE S T E D O F C O UNC IL : P rovide comments with regards to traf f ic calming, if any. B AC K G RO UND: D uring the Summer of 2018 town staf f completed a f ew traf f ic calming studies. As a result staf f was directed add shoulder striping on additional roads and investigate additional traffic radar devices. Staff will provide an update on the additional striping and speed radar trailer purchase. S TAF F RE C O M M E ND AT I O N: L isten to traf f ic calming update and provide feedback. AT TAC H ME N TS : Description Staff Memo 9-18-18 Memo June 4, 2019 - Page 108 of 160 To: Vail Town Council From: Public Works Department Date: June 4, 2019 Subject: Traffic Calming Discussion Update I. SUMMARY The purpose of this discussion is to provide the Town Council with an update on traffic calming. Last year (See attached previous staff memos) the town reviewed available traffic calming measures for residential streets and installed temporary speed hump and lane shoulder striping measures to determine their effectiveness. Results were presented and the Town Council directed staff to proceed with additional shoulder striping where appropriate and review additional speed radar devices, but not to implement speed humps. Town staff has reviewed the potential additional locations for shoulder striping and have identified the following streets that may benefit; • Chamonix Lane • Kinnikinnick Road • West Gore Creek Drive • Main Gore Drive to Meadow Drive In addition, the Vail Police Department has since acquired an additional radar speed trailer to deploy throughout town as and where necessary. II. STAFF RECOMMENDATION Staff recommends that we proceed with the shoulder striping this spring, and continue the use of the new and existing radar speed trailers. If Council has any additional concerns, or would like to see additional information please let staff know. June 4, 2019 - Page 109 of 160 To: Fro Dat Sub I. II.   V om: P te: S bject: T BACKG Historica most rec mph. Th resident Based o have a s Despite speeds t measure exceedin Last yea Measure various returned two of th The purp calming the heav Sunburs TRAFFI The Traf neighbo installati Installati Vail Town C Public Work September 1 Traffic Calm GROUND ally traffic c cent speed hese result ts perceive, on accident sufficient nu the above, to 15-20mp es, as most ng 30mph d ar staff prov es, various Traffic Calm d this past s he recomme pose of this trial, and d vy pedestria st. C CALMIN ffic Calming ring residen ions. ions:  West stripin Council ks Departme 18, 2018 ming Discuss calming has study data s indicate t but are go history, it w umber of cr discussion ph. This typ t traffic calm down to 25 vided a pres implement ming policie spring with endations t s Council d discuss nex an vehicula NG MEASU g Trial bega nts to forew Gore Cree ng; ent sion Update s been a fre on these r hat drivers oing higher was also fo rashes to id ns have con pe of reduc ming measu mph. sentation to ations that es of other e traffic calm this past su iscussion is t steps. In ar conflict a RE TRIAL an this past warn them o ek Drive and e equent topic roads show are genera than the po und that the dentify a dis ntinued to r ction will req ures are im o Council id have occur entities (Se ing sugges mmer on a s to update addition, st long Vail Va t July. A le of the trial a d Chamonix c for Vail’s r w an 85th pe ally not goin osted limits e Town’s re scernible pa revolve arou quire signifi plemented dentifying va rred in simi ee attached stions, and a trial basis. Council on taff will disc alley Drive tter was de and to requ x Lane (we residential rcentile spe ng as fast a of 15mph a esidential s attern or are und reducin icant traffic to slow tra arious Traff ilar Colorad d). As a res has since i . n the results cuss possib from Ford elivered to a est feedbac est) receive roads. The eed of 24-2 as some and 25mph treets do n ea of conce ng vehicle calming ffic that is ffic Calming do Towns, a sult staff mplemente s of the traf ble solution Park to a few hundr ck on the d shoulder e 29 h. ot ern. g and ed ffic s for red lane June 4, 2019 - Page 110 of 160 o The striping provided 3’-4’ shoulders, and a total width of 16’ for bi- directional vehicular travel. The intent was to delineate a zone for pedestrians to walk or bike, and provide a much narrower drive lane to encourage vehicles to slow down by ~2-3 mph. Speeds were monitored to determine any change.  Chamonix Lane (east) received two speed humps. o The two speed humps were installed along Chamonix Lane just west of the Vail Commons bus stop at a spacing of ~225’. The intent was to slow traffic to less than 20 mph and monitor speeds before, after, and at the mid point of the speed humps. Speed Data Results  The striping installations on Chamonix Lane and West Gore Creek Drive saw no reduction in speed; however it did provide a designated location for pedestrians to use.  The speed humps installations saw a 7-9 mph speed reduction at and between the speed humps; and a 3 mph reduction a couple hundred feet before and after the speed humps. Resident Feedback To date we have received four (4) resident responses regarding the installations.  The first from a resident along Chamonix Lane (east), who confirmed our general findings; that the speed humps were only effective at their immediate location. They also indicated that in their discussion with neighbors, some were avoiding the speed bumps all together and increasing traffic volume toward Buffehr Creek Rd.  The second was from a resident along West Gore Creek Drive, who also confirmed our findings; that the striping did not slow vehicles but did provide a designated location for pedestrians. In addition, they suggested; o Using yellow stripes instead of white, however this is in conflict with the Manual on Uniform Traffic Control Devices (MUTCD) o Install speed radar signs o Install no bus passing signs at bus stops o Provide more police enforcement  The third was from a resident from the West Gore Creek Drive area, who was very pleased to see the shoulder striping as it provided a pedestrian zone.  The fourth was from a resident from the Chamonix Lane (west) area, who thought the striping did not provide enough room for bi-directional traffic. Staff Feedback In general staff found that the shoulder striping may be helpful to provide a pedestrian zone on our higher volume residential roads during the summer months and that have adequate sight distance. This would require yearly maintenance funding and could easily double our yearly striping budget. June 4, 2019 - Page 111 of 160 The speed humps on the other hand, although effective at point locations, would not be recommended to install along the entire length of a road to slow traffic, as they are extremely impactful to vehicles, maintenance operations, transit operations, and emergency operations; they also increase noise, pollution, and can change traffic patterns. More specifically regarding emergency operations, speed humps result in the delayed response of emergency vehicles. This is especially true for fire apparatus due to their long wheel base and the need to essentially slow down twice to clear each speed bump (slow down, front axle clears bump, accelerate, slow down, second axle clears, accelerate). This impact is magnified when there are multiple speed bumps. The placement of speeds negatively impact our ability to achieve our performance metric of a 240 second response time, which we are able to achieve in most areas of the Town. The 240 second performance metric is based upon arriving at a fire before it progresses to flashover and arriving at medical call involving a patient who is not breathing prior to permanent brain death occurring. In addition to the delay in response, the repetitive crossing of speed humps is likely to cause increased maintenance costs due to the high weight to size ratio of a fire engine and the potential damage to sensitive equipment carried on our fire engines. This increased maintenance cost may also hold true for our buses as well. Regardless of the direction for implementation, staff recommends that if Council decides to implement traffic calming devices, that a policy be created similar to other communities, where the residents of the neighborhood must agree to have the devices installed and share in the cost of the installation. III. VAIL VALLEY DRIVE PEDESTRIAN PATH Vail Valley Drive is already a very narrow road of less than 20’, so providing a separate recreational path is critical and has been a goal of the town for decades. However, past efforts of moving forward have been hindered by; limited alternatives, cost, impacts to neighboring properties, “urbanizing” the road with curb and sidewalk, and a commitment to move forward by the town. In 2012 a design to widen VVD to 24’ to accommodate shared bike lanes with sharrows was put out to bid; however it was quickly rescinded by Council in favor of the installation of painted sharrows with no widening. Congestion continues to increase, and a renewed interest in accommodating a separated recreational path has surfaced. Staff recommends proceeding with the design, public process, and construction of at least a portion of the path in those areas that may be less impactful and where reducing Vail Valley Drive to a one way road may be beneficial and have low impact to the traveling public (See concepts attached). If successful, the Town then may consider reassessing pedestrian path options along the most impactful areas of Vail Valley Drive, from Ptarmigan Rd. (east) to Sunburst Drive. June 4, 2019 - Page 112 of 160 IV. NEXT STEPS Staff recommends Council provide direction regarding next steps for the traffic calming discussion and consider the following questions;  Does the Town have an excessive speed issue on residential streets that warrants mitigation?  If so with what measures? o Speed Humps will generally slow traffic to less than 20mph at point locations; to slow an entire road like Chamonix Lane (east) or West Gore Creek Drive it would require 11-12 speed humps at a cost of ~$5,000 each. And if speed bumps are implemented, should they be implemented seasonally with additional yearly installation costs or implemented year round? o Striping does not slow traffic but does provide a designated area for pedestrians; this is at a cost of about $2,000-$4,000 per road per year. o Speed radar signs will likely have a similar result as speed humps for an initial period of time; providing some speed reduction for short durations until such time drivers ignore the sign once they recognize there would be no enforcement. Each sign would cost ~$5,000-$10,000 to install. o Significantly increase Police Enforcement which would require additional speed enforcement related FTE(s)  And if so, what type of policy should guide the installations? o Speed studies, Traffic Volumes, Pedestrian Volumes o Neighborhood consent o Neighborhood participation in cost Separately, regarding Vail Valley Drive, staff recommends Council direct staff to proceed with conceptual designs, engage the public for input, and recommend a preferred concept to the Council by spring of 2019. V. ATTACHMENTS Attachment A – Presentation Attachment B – April 17, 2018 Memo June 4, 2019 - Page 113 of 160 September 18, 2018June 4, 2019 - Page 114 of 160 CHHAMONIX LANEE (east))  June 4, 2019 - Page 115 of 160 CHHAMONIIX LANEE (west))  June 4, 2019 - Page 116 of 160  WESST GORRE CREEEK DRIVVE  June 4, 2019 - Page 117 of 160 West Gore Creek Drive Speed Study ‐ Shoulder StripingSpeed Range85%1‐56‐10 11‐15 16‐20 21‐25 26‐30 31‐35 36‐40 41‐45 46‐50Pre‐Data27mph 0% 1% 5% 28% 39% 22% 4% 1% 0.07% 0%Post Data27mph 0% 1% 5% 24% 38% 25% 5% 1% 0.24% 0.20%Chamonix lane (west) Speed Study ‐ Shoulder StripingSpeed Range85%1‐56‐10 11‐15 16‐20 21‐25 26‐30 31‐35 36‐40 41‐45Pre‐Data23mph 0% 7% 19% 34% 30% 8% 0% 0% 0%Post Data23mph 0% 6% 17% 33% 34% 9% 0% 0% 0%Chamonix lane (Housing) Speed Study ‐ Shoulder StripingSpeed Range85%1‐56‐10 11‐15 16‐20 21‐25 26‐30 31‐35 36‐40 41‐45Pre‐Datana na na na na na na na na naPost Data23mph 0% 7% 18% 33% 33% 9% 0% 0% 0%Chamonix Lane (east) Speed Study ‐ Speed HumpsSpeed Range85%1‐56‐10 11‐15 16‐20 21‐25 26‐30 31‐35 36‐40 41‐45 46‐50 51‐55Pre‐Data 27mph 0% 5% 6% 18% 45% 21% 3% 0% 0% 0.1% 0%Post Data East24mph 0% 2% 14% 38% 35% 10% 1% 0% 0% 0% 0%Post Data Middle18mph 0% 3% 41% 47% 8% 1% 0% 0% 0% 0% 0%Post Data West23mph 0% 6% 21% 37% 29% 6% 1% 0% 0% 0.03% 0.03%SPEED STUDY DATAJune 4, 2019 - Page 118 of 160 Untitled Map Write a description for your map. Legend 400 ft N➤➤N © 2018 Google © 2018 Google © 2018 Google June 4, 2019 - Page 119 of 160 Untitled Map Write a description for your map. Legend 400 ft N ➤➤N © 2018 Google © 2018 Google © 2018 Google June 4, 2019 - Page 120 of 160 Untitled Map Write a description for your map. Legend 400 ft N ➤➤N © 2018 Google © 2018 Google © 2018 Google June 4, 2019 - Page 121 of 160 Does the Town have an excessive speed issue on residential street warranting mitigation?If so, how should it be mitigated?• Shoulder Striping - Pedestrian Zone $2k-$4k per street• Speed Humps - $5k each ($30k-$80k per street)• Speed Radar Signs - $5k-$10k each ($30k-$60 per street)• Police Enforcement - Additional FTE(s)Implementation Policy?• Speed & Volume Study & Requirements• Neighborhood approval & cost shareVail Valley Drive Path Extension Comments?Town of Vail | Community MeetingNEXT STEPSJune 4, 2019 - Page 122 of 160 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C : May 2019 R evenue Highlights AT TAC H ME N TS : Description May 2019 Revenue Update June 4, 2019 - Page 123 of 160 TOWN OF VAIL REVENUE UPDATE June 4, 2019 Sales Tax Upon receipt of all sales tax returns, April collections are estimated to be $1,333,424 up 8.1% from last year and up 1.5% compared to budget. Year to date collections of $13,708,458 are up 6.95% from prior year and up 3.52% from budget. Inflation as measured by the consumer price index was up 2.0% for April. The annual budget totals $27.1 million. Real Estate Transfer Tax (RETT) RETT collections through May 28 total $2,443,599 down 20% from this time last year. 2018 was a record year, with annual collections totaling $7.6M, up 21% from 2017. The annual 2019 RETT budget totals $6,300,000. Construction Use Tax Use Tax collections through May 28 total $835,151 compared to $970,997 from this time last year. The annual budget totals $2,220,000. Summary Across all funds, year-to-date total revenue of $31.0 million is up 2.2% from amended budget and flat with prior year. 1 June 4, 2019 - Page 124 of 160 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C : V L HA May 14, 2019 Meeting R esults AT TAC H ME N TS : Description V L H A May 14, 2019 Meeting Results June 4, 2019 - Page 125 of 160 Vail Local Housing Authority Meeting Results May 14, 2019 3:00 PM Town Council Chambers 75 S. Frontage Road - Vail, Colorado, 81657 1. Call to Order Lindstrom called the meeting to order at 3:00PM. All members are present and Ruther from staff. 2. Citizen Participation There was no public participation. 3. Approval of Minutes 3.1. VLHA Meeting Results April 23, 2019 McDougall made a motion to approve the April 23, 2019 meeting results as presented. MOTION: McDOUGALL SECOND: MORALES VOTE: 3-0-2 (Wilkins, Meza abstained) 4. Main Agenda 4.1. Economic Value of Resident-Occupied, Deed-Restricted in the Town of Vail Report – Progress Update Presenter: Andrew Knudtsen, EPS Principal and David Schwartz, EPS McDougall made a motion to table this item to the May 28, 2019 meeting. MOTION: McDOUGALL SECOND: MEZA VOTE: 4-0 (Wilkins departed at 4:15PM) 4.2. Long Term Funding Source for Housing Initiatives – Progress Update – Final Review of Community Opinion Survey Presenter: David Flaherty, Magellan Strategies, David Cunningham, Summit Information Services Ruther gave the Board a progress update final review of community opinion survey. Housing reviewed the survey with Council and edits were incorporated to version G the final version. A few questions were added primarily focused on the Vail InDEED program and the Town’s participation in Solar Vail partnership, 6 West Apartments and the Chamonix Vail development. A question was added if participants are home owners or renters in town. June 4, 2019 - Page 126 of 160 Last revisions went out May 14. Magellan is ready to upload to Survey Monkey. The survey will be launch on May 22 at noon live to close of business May 31 and will be left active on the website for the community to continue to respond past May 31. Magellan Strategies is preparing for the phone surveys are set to beginning June 3 and run for 4 nights until they reach the sample size. Survey results will be reported to Council at the June 18th. Ruther recommended, with VLHA permission and support, Housing hosts another joint session with Council on June 18th. The Boards can then collectively respond and discuss next steps on June 18th. The Board asked if they could see the survey data at VLHA June 11th meeting. Ruther will check with Magellan Strategies. Ruther proposed to allow public comment at the June 18th Council meeting. Wilkins asked what the sample size is. Per Magellan they stated 200-250 is a good sample size. Ruther asked Magellan to get at least 75 phone surveys. A ¼ page Vail Daily ad will run for 10 days at a cost of $250-300/day prompting the potential for Housing to approach the Board for a supplemental. The intent of the survey is to gain understanding what voters understand about Housing and VLHA programs i.e. deed restrictions, etc. It will give direction what to do next. Based on survey responses it is likely Cunningham will start drafting the ballot question. 4.3. Resolution No. 11, Series of 2019, a Resolution Approving the Purchase of a Deed Restriction Interest in Property (Type III Deed Restriction) in the Town of Vail Legally Described as Condominium Unit 3, Building B, Wren House Condominiums, Eagle County, Colorado with a Physical Address of 5024 Main Gore Drive South, Unit B3, Vail, Colorado. Presenter: George Ruther, Housing Director Wilkins made a motion to approve Resolution No. 11, Series of 2019, a Resolution Approving the Purchase of a Deed Restriction Interest in Property. MOTION: WILKINS SECOND: MEZA VOTE: 5-0 4.4. Resolution No. 14, Series of 2019, a Resolution Approving the Purchase of a Deed Restriction Interest in Property (Type III Deed Restriction) in the Town of Vail Legally Described as Homestake at Vail Unit B210, Eagle County, Colorado with a Physical Address of 1081 Vail View Drive Unit B210, Vail Colorado. Presenter: George Ruther, Housing Director Wilkins made a motion to approve Resolution No. 14, Series of 2019, a Resolution Approving the Purchase of a Deed Restriction Interest in Property. MOTION: WILKINS SECOND: MORALES VOTE: 5-0 June 4, 2019 - Page 127 of 160 4.5 Resolution No. 15, Series of 2019 a Resolution Approving the Purchase of a Deed Restriction Interest in Property (Type III Deed Restriction) in the Town of Vail Legally Described as Condominium Unit 3-A, Vail Heights No. 2 Condominiums, Eagle County, Colorado with a Physical Address of 2099 Chamonix Lane Unit 3-A, Vail Colorado; and Setting Forth Details in Regard Thereto. Presenter: George Ruther, Housing Director Meza made a motion to approve Resolution No. 15, Series of 2019, a Resolution Approving the Purchase of a Deed Restriction Interest in Property. MOTION: MEZA SECOND: MORALES VOTE: 5-0 5. Matters from the Chairman and Authority Members 5.1. Matters from the Chairman and Authority Members Presenter: Steve Lindstrom, Chairman Lindstrom reported out from the Housing Subcommittee meeting on May 9. The subcommittee discussion revolved around the 2020 Housing budget, VVI commercial space sale and proceed budget incorporation, Chamonix Vail Parcel E development review and use of sale proceeds and housing data. 6. Executive Session 6.1. Executive Session per C.R.S. §24-6-402(4)(a)(e) - to discuss the purchase, acquisition, lease, transfer, or sale of property interests and to determine positions, develop a strategy and instruct negotiators, regarding: submitted one Vail InDEED application and program details. Presenter: George Ruther, Housing Director Wilkins moved to enter executive session per C.R.S. §24-6-402(4)(a)(e). MOTION: WILKINS SECOND: MORALES VOTE: 5-0 VLHA reentered the regular meeting at 4:18PM. Four members are present, Wilkins departed at 4:15PM. 7. Any Action as a Result of Executive Session The Board instructed staff to proceed with Vail InDEED applications as instructed in executive session. 8. Adjournment 8.1. Adjournment at 5:00 PM (estimate) Morales made a motion to adjourn the meeting at 4:25PM. MOTION: MORALES SECOND: MC DOUGALL VOTE: 4-0 June 4, 2019 - Page 128 of 160 9. Future Agenda Items 9.1. Housing Data Housing Sites • West Vail Master Plan Discussion • Civic Area Plan 10. Next Meeting Date 10.1. Next Meeting Date May 28, 2019 Meeting agendas and materials can be accessed prior to meeting day on the Town of Vail website www.vailgov.com. All housing authority meetings are open to the public. Times and order of agenda are approximate, subject to change, and cannot be relied upon to determine at what time the Vail Local Housing Authority will discuss an item. Please call (970) 479-2150 for additional information. Please call 711 for sign language interpretation 48 hours prior to meeting time. Housing Department June 4, 2019 - Page 129 of 160 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C : April 2019 S ales Tax AT TAC H ME N TS : Description April 2019 Sales Tax June 4, 2019 - Page 130 of 160 MEMORANDUM May 28, 2019 To: Vail Town Council Kathleen Halloran From: Alex Jakubiec Re: April 2019 Sales Tax Vail will collect an estimated $13,550 in additional April sales tax to bring collections up to $1,333,424. April will be up 8.1% or $99,950 from April 2018 and up 1.5% or $20,044 from budget. Year to date will be up 6.9% or $891,138 from 2018 and up 3.5% or $466,338 from budget. Part of the variance to prior year collections is due the Easter weekend falling in April for 2019 (Easter weekend was in March 2018). Combined March and April tax collections are up 2.3% or $124,016 from 2018 and is flat with budget. June 4, 2019 - Page 131 of 160  $1,000,000  $1,050,000  $1,100,000  $1,150,000  $1,200,000  $1,250,000  $1,300,000  $1,350,000  $1,400,000  $16,000,000  $16,250,000  $16,500,000  $16,750,000  $17,000,000  $17,250,000  $17,500,000  $17,750,000  $18,000,000  $18,250,000  $18,500,000  $18,750,000  $19,000,000  $19,250,000 2014 April 2013/14 2015 l Sales Ta 2014/15 2016 ax Collec 2015/16 2017 ctions b 2016/17 2 2018 by Year   2017/18 20 2019 018/19 Sales Tax Collections by Ski Season *Ski Season figures are for November 1st - April 30th June 4, 2019 - Page 132 of 160 % Change % Change2019 Budget from fromMonth2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 BudgetCollectionsVariance 2018 BudgetJanuary2,783,306 2,976,655 2,619,673 2,564,383 2,795,688 2,855,524 3,145,6203,483,245 3,696,798 3,738,824 3,725,212 3,597,610 3,858,900 4,065,532206,632 13.01% 5.35%February2,718,643 3,071,615 2,588,889 2,577,360 2,803,136 2,994,580 3,267,3513,477,419 3,593,947 3,746,055 3,692,592 3,818,356 3,872,440 4,117,556245,116 7.84% 6.33%March2,986,446 3,327,304 2,504,567 2,685,004 3,143,418 3,185,859 3,650,1573,788,185 4,053,961 4,225,921 3,642,407 4,167,880 4,197,400 4,191,946(5,454) 0.58% -0.13%April1,330,740 1,098,918 1,235,941 1,156,934 1,191,690 1,183,087 1,069,1861,280,641 1,370,929 1,089,749 1,386,780 1,233,474 1,313,380 1,333,42420,044 8.10% 1.53%Total9,819,135 10,474,492 8,949,070 8,983,681 9,933,932 10,219,050 11,132,314 12,029,490 12,715,635 12,800,549 12,446,991 12,817,320 13,242,12013,708,458 466,338 6.95% 3.52%May545,874 622,103 516,150 421,925 473,292 487,739 563,602 607,729 584,454654,462 659,475 830,193 717,620June953,017 918,061 717,233 873,765 895,951 963,143 1,023,801 1,153,247 1,242,400 1,318,092 1,389,982 1,648,443 1,462,320July1,265,781 1,397,842 1,121,860 1,228,767 1,481,329 1,573,499 1,654,1611,829,102 1,937,989 2,053,773 2,215,649 2,412,425 2,274,720August1,162,746 1,349,795 1,068,391 1,147,352 1,310,471 1,380,710 1,507,0481,674,813 1,702,579 1,849,815 1,863,949 2,195,175 2,003,920September908,318 834,569 753,754 761,425 889,945 978,037 994,135 1,054,015 1,240,277 1,349,929 1,385,462 1,540,490 1,462,320October688,519 662,767 581,033 594,362 623,420 644,577 755,133 752,295 835,649906,385 936,954 1,106,596 947,800November747,877 719,109 651,873 701,075 788,430 825,873 947,627 962,344 997,100989,320 997,716 1,264,600 1,042,580December2,821,871 2,652,628 2,553,974 2,963,763 3,184,645 2,973,826 3,422,1783,818,096 3,885,849 3,840,919 3,695,305 4,070,870 3,926,600Total18,913,138 19,631,366 16,913,338 17,676,115 19,581,415 20,046,454 21,999,999 23,881,131 25,141,932 25,763,244 25,591,483 27,886,112 27,080,000Town of VailSales Tax Worksheet 20195/28/2019June 4, 2019 - Page 133 of 160 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C : March 2019 Vail Business Review AT TAC H ME N TS : Description March 2019 Vail Business Review June 4, 2019 - Page 134 of 160 Vail Business Review March 2019 May 28, 2019 The March Vail Business Review breaks down the four percent sales tax collected for the month of March and the first quarter of 2019. Overall March sales tax increased 0.4% with retail decreasing 0.7%, lodging increased 2.7%, food and beverage decreased 2.0%, and utilities/other decreased by 0.4%. Excluding the out of town category, sales tax for the month of March was up 1.1%. March results are impacted by the Easter holiday. Easter fell on April 1st in 2018 and April 21st (Vail Mountain closing day) in 2019. The first quarter of 2019 resulted in a 6.8% increase overall with retail increasing 5.9%, lodging increased 8.7%, food and beverage increased 4.8% and utilities/other increased 5.4%. Excluding the out of town category, first quarter sales tax is up 7.3%. Town of Vail sales tax forms, the Vail Business Review and sales tax worksheet s are available on the internet at www.vailgov.com. You can subscribe to have the Vail Business Review and the sales tax worksheet e -mailed to you automatically from www.vailgov.com. Please remember when reading the Vail Business Review that it is produced from sales tax collections, as opposed to actual gross sales. If you have any questions or comments please feel free to call me at (9 70) 479-2125 or Carlie Smith at (970) 479-2119. Sincerely, Alex Jakubiec Sales Tax Administrator June 4, 2019 - Page 135 of 160 TOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEW MarchMarchMarchMarch Sales Tax Newsletter March 2019 Sales TaxMarch 2019 Sales TaxMarch 2019 Sales TaxMarch 2019 Sales Tax MarchMarchMarch 2018 2019 % Collections Collections Change VAIL VILLAGE Retail 632,418 615,871 -2.62 % Lodging 907,176 860,453 -5.15 % F & B 684,068 652,585 -4.60 % Other 40,967 31,389 -23.38 % Total 2,264,629 2,160,298 -4.61 % LIONSHEAD Retail 256,248 265,466 3.60 % Lodging 559,289 612,293 9.48 % F & B 162,054 180,444 11.35 % Other 4,350 4,543 4.45 % Total 981,941 1,062,746 8.23 % CASCADE VILLAGE/EAST VAIL/SANDSTONE/WEST VAIL Retail 218,967 214,944 -1.84 % Lodging 228,912 304,044 32.82 % F & B 94,239 88,055 -6.56 % Other 8,920 9,782 9.65 % Total 551,038 616,824 11.94 % OUT OF TOWN Retail 156,460 158,602 1.37 % Lodging 44,962 10,216 -77.28 % F & B 1,203 1,165 -3.14 % Utilities & Other 174,444 182,093 4.38 % Total 377,070 352,077 -6.63 % 5/28/2019 9:57:39 AM Page 1 of 2 June 4, 2019 - Page 136 of 160 TOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEW MarchMarchMarchMarch Sales Tax Newsletter March 2019 Sales TaxMarch 2019 Sales TaxMarch 2019 Sales TaxMarch 2019 Sales Tax TOTALTOTALTOTALTOTAL MarchMarchMarch 2018 2019 % Collections Collections Change Retail 1,264,093 1,254,882 -0.73 % Lodging And Property Mgmt 1,740,340 1,787,006 2.68 % Food and Beverage 941,563 922,250 -2.05 % Other 228,682 227,807 -0.38 % Total 4,174,678 4,191,946 0.41 % RETAIL SUMMARYRETAIL SUMMARYRETAIL SUMMARYRETAIL SUMMARY MarchMarchMarch 2018 2019 % Collections Collections Change RETAIL-FOOD 169,517 175,196 3.35 % RETAIL-LIQUOR 71,149 65,853 -7.44 % RETAIL-APPAREL 217,965 212,251 -2.62 % RETAIL-SPORT 543,554 544,061 0.09 % RETAIL-JEWELRY 25,062 21,907 -12.59 % RETAIL-GIFT 5,872 5,713 -2.70 % RETAIL-GALLERY 3,379 5,787 71.26 % RETAIL-OTHER 227,438 222,188 -2.31 % RETAIL-HOME OCCUPATION 158 1,927 1,117.32 % Total 1,264,093 1,254,882 -0.73 % 5/28/2019 9:57:39 AM Page 2 of 2 June 4, 2019 - Page 137 of 160 TOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEW March YTDMarch YTDMarch YTDMarch YTD Sales Tax Newsletter March YTD 2019 Sales TaxMarch YTD 2019 Sales TaxMarch YTD 2019 Sales TaxMarch YTD 2019 Sales Tax March YTDMarch YTDMarch YTD 2018 2019 % Collections Collections Change VAIL VILLAGE Retail 1,659,278 1,700,538 2.49 % Lodging 2,398,480 2,482,465 3.50 % F & B 1,870,907 1,922,514 2.76 % Other 107,678 96,392 -10.48 % Total 6,036,343 6,201,909 2.74 % LIONSHEAD Retail 720,415 774,720 7.54 % Lodging 1,692,638 1,844,646 8.98 % F & B 468,102 514,803 9.98 % Other 13,832 13,897 0.47 % Total 2,894,987 3,148,067 8.74 % CASCADE VILLAGE/EAST VAIL/SANDSTONE/WEST VAIL Retail 662,132 659,977 -0.33 % Lodging 632,148 954,073 50.93 % F & B 239,833 265,313 10.62 % Other 23,786 28,801 21.08 % Total 1,557,899 1,908,163 22.48 % OUT OF TOWN Retail 417,152 528,033 26.58 % Lodging 154,101 20,198 -86.89 % F & B 5,618 5,632 0.26 % Utilities & Other 520,741 563,031 8.12 % Total 1,097,612 1,116,894 1.76 % 5/28/2019 9:56:35 AM Page 1 of 2 June 4, 2019 - Page 138 of 160 TOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEW March YTDMarch YTDMarch YTDMarch YTD Sales Tax Newsletter March YTD 2019 Sales TaxMarch YTD 2019 Sales TaxMarch YTD 2019 Sales TaxMarch YTD 2019 Sales Tax TOTALTOTALTOTALTOTAL March YTDMarch YTDMarch YTD 2018 2019 % Collections Collections Change Retail 3,458,977 3,663,268 5.91 % Lodging And Property Mgmt 4,877,367 5,301,382 8.69 % Food and Beverage 2,584,460 2,708,262 4.79 % Other 666,038 702,122 5.42 % Total 11,586,841 12,375,033 6.80 % RETAIL SUMMARYRETAIL SUMMARYRETAIL SUMMARYRETAIL SUMMARY March YTDMarch YTDMarch YTD 2018 2019 % Collections Collections Change RETAIL-FOOD 519,161 533,253 2.71 % RETAIL-LIQUOR 199,188 195,715 -1.74 % RETAIL-APPAREL 581,835 593,134 1.94 % RETAIL-SPORT 1,455,892 1,523,057 4.61 % RETAIL-JEWELRY 68,128 67,357 -1.13 % RETAIL-GIFT 16,816 19,228 14.34 % RETAIL-GALLERY 7,960 16,977 113.27 % RETAIL-OTHER 609,520 710,517 16.57 % RETAIL-HOME OCCUPATION 475 4,029 748.62 % Total 3,458,977 3,663,268 5.91 % 5/28/2019 9:56:35 AM Page 2 of 2 June 4, 2019 - Page 139 of 160 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C : C S E April 3, 2019 Meeting Minutes AT TAC H ME N TS : Description C S E April 3, 2019 Meeting Minutes June 4, 2019 - Page 140 of 160 COMMISSION ON SPECIAL EVENTS MEETING Vail Town Council Chambers Wednesday, April 3, 2019 @ 8:30a.m. AG ENDA: Meeting materials can be accessed at the following link: April Meeting Link CSE Members Present: Alison Wadey Rayla Kundolf Samantha Biszantz Marco Valenti CSE Members Absent: Barry Davis Mark Gordon Kim Newbury Rediker TOV Staff Present: Ernest Saeger, Special Events Coordinator Matt Miano, Economic Development Coordinator Others Present: Cathy Ethington, Roundup River Ranch Amy Lewis, Project Funway Melissa Meyers, Bravo! Vail Lindsay Humphries, Vail Veterans Program Jackie Lizar, Vail Veterans Program Pete Osorio, Vail Mountain Robert Prechtal, Mountain Art Collective Jeff Wiles, Vail Mountain CSE Chair, Alison Wadey, called the meeting to order at 8:30am. All in favor of amended agenda Administrative Items: Approval of the Minutes of the CSE Meeting on March 3, 2019. CSE Minutes April 3, 2019 Page 1 of 4 June 4, 2019 - Page 141 of 160  Motion to approve the minutes of the CSE Regular Meeting on March 3, 2019 as presented. M/S/P: Wadey/Valenti/Unanimous. The motion passed 4-0 Meeting/ Event Reminders: • April 3-6: Taste of Vail Spring • April 11-14: Spring Back to Vail • April 10-12: CampSight Vail Event Recaps Project Funway *motion to release final funding disbursement required Please see presentation for further details. • Lewis said sponsorship increased 34% • Lewis said attendance raised 16% • Lewis said three middle schools created a competition of their own • Kundolf asked if the funding is for operations and not marketing • Lewis confirmed • Kundolf confirmed that 65% of the 579 guests were locals • Miano asked if the CSE would like a web survey sent out to Project Funway ticket holders • Kundolf and Wadey said yes • Valenti said the event was too long ago • Wadey agreed and said no survey this year  Motion to approve the final funding distribution for Project Funway M/S/P: Valenti/Kundolf/Unanimous The motion passed 4-0 Vail Veterans Program *motion to release final funding disbursement required Please see presentation for further details. • Humphries noted that I-70 closed due to avalanches when a lot of their guests were trying to get to Vail • Humphries said that average spend per person is $3,000 • Humphries said they booked 410 room nights for the event • Humphries said they are looking at a summer program that they are partnering with Hotel Talisa on  Motion to approve the final funding distribution for Vail Veterans Program M/S/P: Valenti/Kundolf/Unanimous The motion passed 4-0 Superhero Ski Day – Roundup River Ranch CSE Minutes April 3, 2019 Page 2 of 4 June 4, 2019 - Page 142 of 160 *motion to release final funding disbursement required Please see presentation for further details. • Ethington noted that 65% of attendees were from Eagle County • Ethington said 19% were from the Denver area • Kundolf said she wanted to see more photos of kids and families dressed up in marketing and advertising  Motion to approve the final funding distribution for Superhero Ski Day M/S/P: Valenti/Kundolf/Unanimous The motion passed 4-0 10th Mountain Parade *motion to release final funding disbursement required Please see presentation for further details. • Wadey noted they will not be able to make a motion for final payment due to the lack of a quorum • Valenti to recuse himself from funding vote due to employment with Vail Resorts • Wiles has a link to share of the 10 minute video • Miano said he will send it out to the CSE • Wadey asked what the things are that could have done better • Wiles said the planning and collaboration was not anticipated • Wiles said they adjusted the fireworks and consolidated them to the ski down • Wiles said he would like additional media at all events Civic Plan Statement Discussion • Wadey asked for “sports” to be added • Kundolf suggested a meeting space would be great and it was a missed opportunity in the space under La Bottega • Miano said he will share this with Matt Gennett • Wadey asked if an advisory committee has been formed outside of internal staff • Miano said this has been discussed but does not believe a committee has been formed New Business and Community Input • Osorio said Vail winter event applications will be due September 1st • Wadey confirmed that the RFP is launched in early August • Saeger said all event applicants must have approval from their venue prior to the interview day • Osorio confirmed that events will have approval/denial from Vail before the interview day • Valenti asked if the application is available to all • Osorio said it is public and available on their website CSE Minutes April 3, 2019 Page 3 of 4 June 4, 2019 - Page 143 of 160 • Miano said he will send the link to the CSE • Valenti suggested cross checking the event’s Vail application and Town of Vail application • Wadey suggested Osorio attend the Vail Brand meeting to communicate this to event producers • Wadey asked for producer brand meeting invite to CSE • Wadey suggested the CSE to signup on the VLMDAC attend • Miano said Powabunga went well, everyone had fun, and no real issues. • Kundolf said she spoke with a handful of people who planned on only going Friday but ended up staying Saturday as well • Miano said their layout worked very well and their VIP was very nice • Miano said he plans on encouraging Gavlak to start planning for 2020 now • Osorio said Vail Mountain is interested in looking at the survey results • Osorio said no issues were reported on Vail Mountain • Biszantz said the after party at Vail Ale House was sold out • Biszantz said it is great to see an event that large and as successful with $45,000 funding • Saeger confirmed with the CSE that Kids Adventure Games may move forward with moving their expo to Mountain Plaza  Motion to adjourn at 9:56am. M/S/P: Valenti/Kundolf/Unanimous. Motion passed 4-0 CSE Minutes April 3, 2019 Page 4 of 4 June 4, 2019 - Page 144 of 160 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C : V E A C May 14, 2019 Meeting Minutes AT TAC H ME N TS : Description V E AC May 14, 2019 Meeting Minutes June 4, 2019 - Page 145 of 160 VEAC Minutes May 14,, 2019 Vail Economic Advisory Council May 14 , 2019 Vail Town Council Chambers 8:00 AM – 10:00 AM MEETING MINUTES VEAC Members Present: Yann Benjamin, Matt Ivy, Rayla Kundolf, Chris Romer, Michael Connolly, Alison Wadey, Mike Lange, Sarah Franke, Kim Newbury-Rediker, Bob Boselli, Brian Nolan, Mike Glass, Meredith MacFarlane, Mark Gordon, Laurie Mullen, Matt Morgan Town of Vail Staff Present: Mia Vlaar - Economic Development Director, Kathleen Halloran – Finance Director, Patty McKenny - Interim Town Manager, Matt Miano -Economic Development Coordinator, George Ruther- Housing Director AGENDA Financial Update, Kathleen Halloran (5 minutes) • March sales tax up 1.5% from last year • 6.8% up year to date through March • RET $2 million flat from last year • Construction use tax a little down • Parking revenue – up 35% on pass sales, up 28% on daily sales through April Potential Long Term Housing, George Ruther (20 minutes) • I’ll provide information then solicit some feedback and open it up for questions • 3 current sources of funding, general fund, housing fund and capital fund • Ruther mentioned that they’re looking at various long term funding options, and then ran through slide presentation • Next steps: public opinion survey, this will dictate direction of further steps • Consultants are looking for strong support from community • 2 potential taxes, 1) property tax increase 2) sales tax increase • Gordon asked if reallocating RETT was explored. A) We looked at it and decided it would be preferred to not touch that right now if possible. Also looking at fees that are associated with development • Nolan asked -Do you know what Summit or Pitkin County raises in assessments? A) I do not, I do know they have a quarter percent in sales tax • Ivy- If we had a quarter percent sales tax here do you know what that would add up to? Ruther - Currently we raise $27 million on 4%, a quarter percent increase would be $1.7, a ¾ would raise $5.2 million June 4, 2019 - Page 146 of 160 VEAC Minutes May 14,, 2019 • Property tax 1 mil increase would cost every $100,000 in home value $7 and would raise about $1.2 million • Morgan: Q) What’s the goal? A) About $2.5 million would be a great start as it would allow for the Town to begin to bond against the revenue collected annually • Boselli Q) How many deed restricted units do we have now? A) Currently we are at about 870 deed restricted homes • Gordon: Are we looking at just in East Vail and West Vail? A) Everything in Valley is on the table to obtain the number of deed restricted units we are aiming for • Ruther went on to explain that the tax question would be for November 2019, we are putting out a press release to let people know about the survey to gauge initial thoughts • Newbury Rediker - I would encourage you to reach out to business owners to talk to employees to get them to take survey • Ruther said survey will be open to everybody • Ruther -When properties are outside of Vail town limits it is the decision of town council to move forward with it or not as a part of the town’s housing initiatives. • Boselli- Q) so you would look at Leadville? Because it is about the same distance and land is cheap. Ruther A) I wouldn’t want to say no but we would have to figure out some logistics such as transportation and ensuring we capture a community benefit to the Vail taxpayer • Gordon Q) Will survey ask if we are interested in looking outside of East or West Vail? Ruther A) There will be some open ended questions to solicit that type of feedback. • Nolan – Is anyone talking to the school district about long term picture of housing? Ruther A) We have talked about short term issues currently and have identified them as a primary partner • Ruther – I’d love to return post survey to discuss with this group. Neighboring Business Report • Vlaar - we will get something going online and anonymously next fall • Nolan – timing of survey is hard because no one is in town in May Kundolf – • Consensus was business was down this past winter and the reasons given were events, lack of foot traffic, and peoples feeling that Vail is expensive And that Vail doesn’t market for the businesses • Changes made were reduction in employees and reduction in prices • I heard that the demographic of customer has changed and they are not spending money • Burton Games kicked off my season but other business owners didn’t agree Boselli- • Businesses thought they would do better with the better snow. June 4, 2019 - Page 147 of 160 VEAC Minutes May 14,, 2019 • Lower end retail had better years than higher end retail. Lionshead was very strong for me. • Solaris events are challenging, we could literally close our doors for a few hours • We didn’t change anything and nobody I talked to said they had made any changes either • I feel like we saw a lot more Denver people that brought some new friends with them but I think that will slow down • Concerns: Getting the right events and then getting people here for a number of days not just one night. • We think summer is going to be strong with a slightly later start Mullen – • We were down a little but attribute that to supermarkets getting full strength beer. Our concierge business is also a bit down. With more Colorado people they are here for shorter lengths of time and that is really affecting retail, bring what you need with you • The ski shop I spoke to also felt that people were bringing their own gear. • Events were really good for us, Burton is the shining star • With all the housing options fewer people are living in Vail and that affects our vibrancy • Increased marketing • Comments are that Vail continues to cater towards destination guests. It is really important to our vitality Boselli – We could funnel short term housing taxes into the housing issue Nolan – • Restaurants in Lionshead agree with above sentiments, Denver, Denver, Denver! • South America was great for us, I think we should pay more attention to Florida spring break because it is now rivaling Texas • Employee base is completely moving west, restaurants down Valley are seeing increased numbers between 830-930 because of Vail employees • 10th Mountain Parade was coolest event that we had heard about and is one the coolest things that happened this winter • We need to get this neighbor business report in June, we’ll get a more cohesive and greater response. Morgan – • Hard to find people to talk to. • Overall in retail I got medium to medium plus on winter • Businesses thought snow would materialize into higher sales and that didn’t pan out • High end jewelry store talked about a change in demographic and millennials have much different buying habits. June 4, 2019 - Page 148 of 160 VEAC Minutes May 14,, 2019 • Our business was good, up 6-8% • The employee piece is a huge issue, hard to find and keep good staff • One comment of what we could do better is finding a way to get people outside (dining, cafes, espresso, music etc.) Nolan – • Hyman Avenue Mall in Aspen is a great example of outdoor activation • No night life in Vail or anywhere down Valley really Gordon – heard about a business that grew, had a great year and is now closing because they can’t keep employees and were paying $22/hr Newbury- Rediker – our average stay went from 4.5 nights to 3.8 nights at Antlers Benjamin – • Locals are considered instate, 40% of total numbers were local and 2/3 of that are from front range • We had some challenges with international, Easter hurt, early season was softer than expected • Destination, slow start, on Thanksgiving but after holiday week both international and destination did well and was pretty healthy Morgan – • In April we had 300 realtors in town and nobody else was open and we didn’t know they were here and we got crushed. Is it possible to share that information with businesses? Romer • School calendars are out for next year – few notes, Hanukkah is same week as holidays, Texas spring break starts March 7, I’ll look into Florida MacFarlane- • Rooms were flat, F& B was up 7%, very optimistic about summer Vlaar – • Guest experience collaborative – lets make sure that we offer a memorable experience regardless of skiing conditions Ivy- • Our December was awful, Jan/ Feb was great, first two weeks of March were strong and then it dipped off. Everyone had snow, not just Vail. • New restaurant opened at the end of February and it killed it in East Vail so we were very happy about that. Lange – June 4, 2019 - Page 149 of 160 VEAC Minutes May 14,, 2019 • we went out with a very aggressive rate and set records in Jan / Feb, about flat the rest of the year • People followed the snow everywhere and the Epic Pass gives people that choice to go elsewhere • Summer is pacing very well at this point Romer- • Occupancy up 5%, rate down 4%, • From lodging folks I spoke with those who dropped rate did well and those who held steady lost occupancy Wadey – • we need to be careful with that message though because we don’t want to start a race to the bottom as far as rate goes, and 5 star service comes at a premium so are messaging needs to be mindful of that. Connolly – • It’s a mixed bag between hotels and property management companies and it makes it a difficult comparison People who book large homes plan ahead so by the time snow was good those people already made other plans Romer - • Hotels run 17-23% higher occupancy than condos and condos have higher rates month over month Connolly – • Our summer looks awesome and we are hoping that this years snow will translate to next years business Interim Town Manager’s Report, Patty McKenny (5 minutes) We will begin recruiting for town manager and discussion will at our next town council meeting. • Discuss with elected officials the process, timeline, priorities etc. • I expect it will take a couple of months at the very least • Department heads will have chance to meet with recruiters and offer feedback and our perspective of what they would look for • Any feedback, please reach out to elected officials and my door is also open to you. • Election Day is November 5th, 4 council seats open, one is a 2 year term; other 3 are 4 year terms. Moffett 2 year and is term limited, Mason, Langmaid and Foley are up for reelection. • Petition for nominations are available in August and you have about 3 weeks to obtain signatures • Civic area plan update at our next town council meeting June 4, 2019 - Page 150 of 160 VEAC Minutes May 14,, 2019 • We can schedule more one on one with this group with the civic group after this meeting if you’d like. New Business: Mullen – I think we should be very proactive as events people, partnership VLMD and come together and discuss what we do we need here? Franke - a couple of additions to Whistle Pig: • Sept 2 – Bon Iver • Sept 5 Gary Clark Jr • Sept 18 – Jason Isbell Wadey- • Summer Update meeting is Monday June 3 830-1030 at Arrabelle • Beth Howard will be there as well as trails group and public relations Romer- • New service from Philadelphia in winter Opening Dates for Summer Vail Mountain • Lionshead Gondola open for GoPro Mountain Games Friday, June 7 • Gondola 1 – will open June 28 • Weekends after labor day Benjamin -Pricing is pending. Kids ride free is back; family 4 pack is not coming back, planning to offer a 2 day package where you get an afternoon and the next day. Rediker • Vail Golf Course – lot of work going on delayed opening May 17 few holes • June 7 Holes 1-9 open • June 14 full course open Adjournment Next Meeting Tuesday, June 11, 2019 8:00 – 10:00 AM, Town Council Chambers June 4, 2019 - Page 151 of 160 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C : 2019 1st Qrt I nvestments AT TAC H ME N TS : Description 2019 1st Qrt Investments June 4, 2019 - Page 152 of 160 TOWN OF VAIL MEMORANDUM TO: Patty McKenny Council Members FROM: Carlie Smith DATE: 1st Qrtr 2019 RE: Investment Report Enclosed is the investment report with balances as of March 31, 2019. The estimated average yield for the pooled cash fund is 1.8%. As of 03/31/2019, the Treasury yield curves for 3 months, 6 months, and 1 year are 2.40%, 2.44%, and 2.40% respectively. In this interest enviroment, the town has intentionally kept funds in shorter term holdings. Recent investments include additional CD's with interest rates of 3.3% and utilizing Colo Trust where rates have reached 2.3%. The town's yield has been dragged down by older CD and agency investments, which begin maturing in the next two years. By the end of 2021, the town will have $18.3M in agency investments plus another $5.2M of CDs maturing. Our investment mix follows the policy objectives of safety, liquidity, and yield in that order. There were no changes to investment products or banking institutions. Please call me if you have any questions. Gov't  Securities  26.8M, 27% CD's 15.8M,  16% Colorado  Investment  Pool 30.1M,  31% Cash 25.1M,  26% 2019 1st Qtr Investment Mix $97.8M June 4, 2019 - Page 153 of 160 Town of Vail, Colorado Investment Report Summary of Accounts and Investments As of 03/31/2019 2019 Balances Percentage Cash of Total Commercial Banks $24,536,795 25.10% Money Market Funds $531,701 0.54% Total Cash $25,068,496 25.64% U.S. Government Securities (see page 4) Government Agency Seurities -Piper Jaffray $15,547,198 15.90% FNMA'S, GNMA'S, FHLMC'S & SBA'S - Dana $11,235,782 11.49% Total Government Securities $26,782,980 27.39% Certificates of Deposit $15,790,447 16.15% Colorado Investment Pools $30,112,443 30.80% Total Portfolio $97,754,366 100.0% Maturing Within 12 Months 60,058,388 61.44% Maturing Within 24 Months 14,892,073 15.23% Maturing After 24 Months 22,803,906 23.33% 97,754,366 100.0% June 4, 2019 - Page 154 of 160 Institution Average Balances Type of Accounts Return 03/31/19 "CASH" ACCOUNTS Commercial Bank Accounts: First Bank of Vail - Operating Accounts 1.350% $24,536,795 Alpine Bank $0 Money Market Accounts: Schwab Institutional Money Market Fund - Dana Investments Interest and Balance 1.970% $531,701 Vail Super Now Public Funds Account - Piper Jaffray Interest and Balance 1.990% $0 Total Money Market Funds $531,701 Total "Cash" Accounts $25,068,496 GOVERNMENT SECURITIES (see pg 5) Government Agency Seurities -Piper Jaffray 1.53% 15,547,198$ FNMA'S, GNMA'S, FHLMC'S & SBA'S - Dana 2.91% 11,235,782$ 26,782,980$ Total Government Securities 26,782,980$ 1st Bank, Vail Colorado (#5734) Matures September 14, 2022 1.510% 1,086,389 1st Bank, Vail Colorado (#1992) Matures Nov 23, 2020 0.700% 1,144,386 1st Bank, Vail Colorado (#3421) Matures Mar 17, 2021 0.700% 1,155,888 1st Bank, Vail Colorado (#4290) Matures Sept 29, 2021 0.700% 1,110,012 1st Bank, Vail Colorado (#4754) Matures Dec 28, 2021 0.700% 1,108,098 1st Bank, Vail Colorado (#5319) Matures May 21, 2020 0.300% 1,556,210 1st Bank, Vail Colorado (#9497) Matures Nov 19, 2019 0.900% 1,234,498 1st Bank, Vail Colorado (#9500) Matures Nov 18, 2019 0.900% 1,095,612 Piper Jaffray 254672RY6 Matures July 15, 2020 2.300% 146,674 Piper Jaffray 17312QL98 Matures May 23,2023 3.160% 101,200 Piper Jaffray 06740KLH8 Matures October 21, 2021 2.170% 128,479 Piper Jaffray 02587CFU9 Matures Aug 29, 2022 2.440% 202,014 Piper Jaffray 38148PUA3 Matures December 6, 2022 2.520% 247,038 Piper Jaffray 949763LRS Matures December 8, 2022 2.540% 245,510 Piper Jaffray 17312QQ36 Matures July 24, 2023 3.240% 152,403 Piper Jaffray 254673RVO Matures July 25, 2023 3.240% 101,602 Piper Jaffray 06426KAMO Matures July 31, 2023 3.160% 253,015 Piper Jaffray 29278TCG3 Matures July 31, 2023 3.160% 242,894 Piper Jaffray 58404DCM1 Matures July 31, 2023 3.200% 253,525 Alpine Bank- Solar Vail Matures August 29, 2020 0.000% 4,225,000 15,790,447 Total Certificates of Deposit 15,790,447$ LOCAL GOVERNMENT INVESTMENT POOLS Colotrust General Fund Interest 2.310% $30,112,443 Total Local Government Investment Pools Accounts $30,112,443 Total All Accounts $97,754,366 Performance Summary as of 03/31/2019 June 4, 2019 - Page 155 of 160 Int Rate Purchase Maturity to Maturity Market Agency Broker Coupon Yield Date Date at Purchase Value ***Federal Agency Discount Notes & Bonds*** FHLMC 313G9SK4 Piper Jaffray 1.500% 1.510% 6/30/2016 6/30/2020 4.0 $889,749 FNMA 3136G3JA4 Piper Jaffray 1.550% 1.560% 04/28/16 10/28/20 4.5 $1,382,990 FFCB 3133EGAZ8 Piper Jaffray 1.580% 1.600% 05/17/16 02/17/21 4.8 $986,020 FHLMC 3133EFZ91 Piper Jaffray 1.620% 1.640% 04/12/16 04/12/21 5.0 $1,379,686 FNMA 3136G3Z32 Piper Jaffray 1.200% 1.210% 08/24/16 02/24/20 3.5 $1,483,605 FFCB 3133EGLH6 Piper Jaffray 1.420% 1.440% 07/12/16 01/12/21 4.5 $1,476,120 FHLMC 3134GBYF3 Piper Jaffray 1.800% 1.810% 07/27/17 01/27/21 3.5 $544,269 FHLB 3130A8Q22 Piper Jaffray 1.440% 1.460% 07/19/16 07/19/21 5.0 $1,469,685 FNMA 3136G3S55 Piper Jaffray 1.520% 1.540% 07/28/16 07/28/21 5.0 $786,296 FHLB 3130A8ZB2 Piper Jaffray 1.410% 1.440% 08/18/16 08/18/21 5.0 $880,740 FNMA 3136G3Y25 Piper Jaffray 1.500% 1.520% 08/25/16 08/25/21 5.0 $883,557 FFCB 3133EGAH8 Piper Jaffray 1.550% 1.570% 05/17/16 05/17/21 5.0 $983,450 FFCB 3133EGYB5 Piper Jaffray 1.540% 1.570% 10/12/16 10/12/21 5.0 $1,274,806 FHLB 3130A9XN6 Piper Jaffray 1.625% 1.660% 11/26/16 11/26/21 5.0 $977,560 FHLB 330AAEK0 Piper Jaffray 2.020% 2.030% 12/27/16 12/27/21 5.0 $148,665 Average Yield 1.53% $15,547,198 Days/Years Interest Rate Purchase Maturity to Maturity Market Agency Broker Coupon Yield Date Date at Purchase Value ***FNMA'S, ARM'S & SBA'S*** SBA 502647 Pooled - Dana 3.975% 6.3% 1-Jul-94 25-Jun-19 25.0 $191 SBA 521683 Pooled - Dana 4.540% 6.4% 25-Aug-21 121.7 $39,332 SBA 508940 Pooled - Dana 2.575% 4.7% 6-May-11 25-Jun-30 19.2 $89,134 SBA 508946 Pooled - Dana 3.250% 4.5% 25-Jul-30 130.7 $66,619 SBA 509634 Pooled - Dana 3.250% 4.4% 24-Aug-17 25-Feb-40 22.5 $114,291 SBA 509701 Pooled - Dana 1.500% 3.7% 25-Jul-40 140.7 $115,144 SBA 509977 Pooled - Dana 2.400% 3.8% 25-Mar-42 142.3 $308,364 SBA 510090 Pooled - Dana 2.250% 3.5% 25-Jan-43 143.2 $445,685 SBA 510379 Pooled - Dana 3.250% 3.2% 25-Feb-44 144.3 $400,769 SBA 522486 Pooled - Dana 5.065% 5.0% 31-Oct-18 25-Jun-28 9.7 $452,777 SBA 505536 Pooled - Dana 3.125% 5.3% 1-Aug-01 25-Jun-26 125.0 $10,392 GNMA 8703 Pooled - Dana 1.875% 3.7% 1-Sep-95 20-Sep-25 30.1 $269 GNMA 8720 Pooled - Dana 1.625% 4.0% 30-Sep-95 20-Oct-25 30.1 $329 GNMA 8788 Pooled - Dana 1.750% 3.3% 1-Jan-96 20-Jan-26 30.1 $211 GNMA 80426 Pooled - Dana 1.875% 3.6% 21-Jul-00 20-Jul-30 130.1 $2,199 GNMA 80696 Pooled - Dana 1.750% 3.4% 23-May-11 20-May-33 22.0 $102,327 GNMA 80710 Pooled - Dana 1.875% 3.6% 1-Jul-03 20-Jul-33 130.1 $2,829 GNMA 82759 Pooled - Dana 1.750% 3.3% 20-Mar-12 20-Mar-41 29.0 $71,079 GNMA 80593 Pooled - Dana 1.750% 3.5% 20-Apr-12 20-Apr-32 20.0 $1,311 GNMA 82382 Pooled - Dana 1.875% 3.7% 30-Sep-13 20-Sep-39 26.0 $52,622 GNMA 1303 Pooled - Dana 2.000% 36.6% 30-Sep-13 20-Sep-43 30.0 $51,370 FNMA 422251 Pooled - Dana 2.499% 4.7% 1-Dec-95 1-Jan-21 25.1 $247 FNMA 520790 Pooled - Dana 2.544% 4.2% 1-Jun-00 1-Apr-28 127.9 $2,581 FNMA 546468 Pooled - Dana 2.490% 4.3% 24-May-00 1-Apr-28 127.9 $652 FNMA 535326 Pooled - Dana 2.332% 4.0% 26-Jun-00 1-Jun-28 128.0 $557 FNMA 323798 Pooled - Dana 2.354% 4.6% 1-Dec-99 1-May-29 29.4 $422 FNMA 567875 Pooled - Dana 2.679% 4.6% 1-Dec-00 1-Sep-30 129.8 $720 FNMA 593941 Pooled - Dana 1.974% 3.8% 1-Dec-01 1-Dec-30 129.1 $3,613 FNMA 545057 Pooled - Dana 2.384% 4.5% 1-May-01 1-May-31 130.1 $140 FNMA 650970 Pooled - Dana 2.385% 4.2% 1-Aug-01 1-Jul-32 131.0 $1,342 FNMA 555378 Pooled - Dana 2.385% 4.6% 14-May-08 1-Apr-33 24.9 $20,108 FNMA 709092 Pooled - Dana 2.316% 3.7% 1-Jun-03 1-Jul-33 130.2 $1,342 FNMA 723661 Pooled - Dana 2.375% 4.3% 1-Jul-03 1-Jul-33 130.1 $304 FNMA 761737 Pooled - Dana 2.467% 4.7% 16-May-05 1-Dec-33 128.6 $3,553 FNMA 725462 Pooled - Dana 1.944% 3.6% 1-Apr-04 1-Jan-34 129.8 $6,442 FNMA 745160 Pooled - Dana 2.420% 4.3% 1-Dec-05 1-Mar-34 128.3 $5,267 FNMA 791573 Pooled - Dana 2.420% 4.4% 1-Jul-04 1-Aug-34 130.2 $907 FNMA 888321 Pooled - Dana 2.383% 4.7% 1-Mar-07 1-Aug-34 27.4 $7,695 FNMA 849207 Pooled - Dana 1.996% 4.3% 1-Jan-06 1-Jan-36 30.0 $3,908 FNMA 850125 Pooled - Dana 2.455% 4.5% 1-May-09 1-Sep-35 126.4 $13,812 FNMA 888710 Pooled - Dana 2.496% 4.3% 1-Sep-07 1-Jul-36 28.9 $9,800 FNMA 893933 Pooled - Dana 2.472% 4.2% 1-Sep-06 1-Oct-36 30.1 $3,427 FNMA 555624 Pooled - Dana 2.401% 4.2% 1-Jun-03 1-Mar-38 134.8 $1,409 FNMA 735967 Pooled - Dana 2.494% 4.4% 1-Sep-05 1-Mar-38 132.6 $3,773 FNMA 888386 Pooled - Dana 2.420% 4.5% 1-Apr-07 1-Mar-38 131.0 $11,190 FNMA 888618 Pooled - Dana 2.457% 4.5% 1-Jul-07 1-Mar-38 130.8 $5,029 Government Securities as of 03/31/2019 June 4, 2019 - Page 156 of 160 Int Rate Purchase Maturity to Maturity Market Agency Broker Coupon Yield Date Date at Purchase Value Government Securities as of 03/31/2019 FNMA 995451 Pooled - Dana 2.442% 4.4% 12-Feb-09 1-Mar-38 29.1 $11,824 FNMA 557073 Pooled - Dana 1.643% 3.6% 1-Sep-00 1-Jun-40 139.8 $2,049 FNMA BM1554 Pooled - Dana 2.641% 3.8% 1-Jun-42 142.5 $215,416 FNMA 110540 Pooled - Dana 2.674% 3.3% 1-Nov-90 1-May-20 29.5 $292 FNMA 555921 Pooled - Dana 2.750% 2.8% 1-Sep-12 1-Sep-35 23.0 $8,015 FNMA 868877 Pooled - Dana 2.543% 4.4% 1-Apr-06 1-Apr-36 30.0 $2,190 FNMA 701045 Pooled - Dana 2.297% 3.8% 1-Apr-03 1-Apr-33 30.0 $19,035 FNMA 848390 Pooled - Dana 2.086% 4.1% 12-Feb-09 1-Dec-35 26.8 $6,145 FNMA 844148 Pooled - Dana 2.263% 4.2% 1-Oct-05 1-Nov-35 30.1 $8,393 FNMA 748087 Pooled - Dana 2.455% 4.3% 1-Sep-10 1-Sep-33 23.0 $14,533 FNMA 851297 Pooled - Dana 2.555% 4.5% 3-May-11 1-Sep-35 24.3 $41,214 FNMA AC0038 Pooled - Dana 2.033% 3.9% 24-May-11 1-Sep-38 27.3 $46,746 FNMA BM3294 Pooled - Dana 2.967% 4.1% 8-Mar-18 1-Jun-42 24.2 $266,356 FMNA BM1087 Pooled - Dana 1.848% 4.0% 1-Dec-43 144.0 $97,666 FNMA AL9205 Pooled - Dana 2.056% 4.1% 31-Oct-16 1-Apr-44 27.4 $100,948 FNMA AL8786 Pooled - Dana 3.024% 4.1% 29-Jul-16 1-May-44 27.8 $187,920 FNMA BM3726 Pooled - Dana 2.915% 4.3% 26-Apr-18 1-May-44 26.0 $265,683 FNMA AL8883 Pooled - Dana 2.002% 4.0% 22-Aug-16 1-Jul-44 27.9 $88,470 FNMA AL9157 Pooled - Dana 2.018% 4.0% 1-Jul-44 144.6 $98,304 FNMA AL9298 Pooled - Dana 1.996% 4.1% 1-Jul-44 144.6 $121,125 FNMA AL9645 Pooled - Dana 2.004% 4.1% 21-Feb-17 1-Jul-44 27.4 $133,216 FNMA BM3844 Pooled - Dana 2.849% 2.8% 1-Dec-44 145.0 $498,676 FNMA BM4429 Pooled - Dana 2.585% 2.8% 24-Sep-18 1-Jan-45 26.3 $372,033 FNMA BM3834 Pooled - Dana 2.485% 2.4% 20-Jun-18 1-Aug-45 27.1 $368,691 FNMA BM5574 Pooled - Dana 2.680% 2.6% 1-Nov-45 145.9 $620,838 FNMA AV9481 Pooled - Dana 1.919% 3.9% 1-Jul-14 1-Jul-43 29.0 $82,330 FHLMC 865469 Pooled - Dana 2.969% 4.1% 1-Dec-95 1-Aug-25 29.7 $151 FHLMC 645235 Pooled - Dana 2.215% 4.5% 1-Jul-00 1-Mar-29 128.8 $1,566 FHLMC 846784 Pooled - Dana 4.340% 4.0% 1-Jul-00 1-May-29 128.9 $462 FHLMC 846956 Pooled - Dana 2.680% 4.6% 1-Nov-01 1-Nov-31 130.1 $471 FHLMC 847166 Pooled - Dana 2.497% 4.4% 1-Jul-03 1-Aug-33 130.2 $1,516 FHLMC 847359 Pooled - Dana 2.512% 3.8% 1-Dec-04 1-Dec-34 130.1 $900 FHLMC 782526 Pooled - Dana 2.375% 3.9% 1-Apr-05 1-Apr-35 30.0 $4,588 FHLMC 848000 Pooled - Dana 2.480% 4.5% 1-Sep-08 1-Feb-36 27.4 $16,676 FHLMC 847629 Pooled - Dana 2.560% 4.5% 1-Oct-06 1-Sep-36 29.9 $2,187 FHLMC 865476 Pooled - Dana 2.806% 3.2% 1-Apr-96 1-Feb-36 39.9 $419 FHLMC 847427 Pooled - Dana 2.469% 4.3% 1-Jul-05 1-Sep-34 29.2 $1,357 FHLMC 1B3063 Pooled - Dana 2.520% 4.5% 1-Aug-06 1-Aug-36 30.0 $16,811 FHLMC 847058 Pooled - Dana 2.500% 4.3% 1-Aug-02 1-Aug-32 30.0 $3,341 FHLMC 1B7033 Pooled - Dana 2.415% 4.3% 25-May-11 1-Sep-35 24.3 $22,987 FHLMC 611384 Pooled - Dana 2.578% 4.7% 11-Feb-05 1-Dec-32 127.9 $6,525 FHLMC 849674 Pooled - Dana 2.082% 4.3% 1-Nov-42 142.9 $33,218 FHLMC 2B0155 Pooled - Dana 2.300% 4.9% 21-Dec-15 1-Jan-42 26.0 $64,017 FHLMC 2B0875 Pooled - Dana 2.021% 4.4% 28-Oct-16 1-Oct-42 25.9 $119,156 FHLMC 849824 Pooled - Dana 2.563% 4.4% 21-Dec-15 1-Feb-43 27.1 $92,441 FHLMC 849422 Pooled - Dana 2.066% 4.3% 1-Feb-43 143.2 $34,511 FHLMC 840287 Pooled - Dana 2.166% 4.4% 1-Jun-16 1-Jun-43 27.0 $106,741 FHLMC 840274 Pooled - Dana 2.315% 4.4% 1-Jul-43 143.6 $109,225 FHLMC 840537 Pooled - Dana 1.770% 4.0% 21-Feb-17 1-Jul-43 26.4 $88,043 FHLMC 840329 Pooled - Dana 2.673% 4.3% 22-Sep-16 1-Feb-44 27.4 $121,475 FHLMC 849810 Pooled - Dana 2.282% 4.3% 1-Oct-44 144.9 $52,297 FHLMC 840551 Pooled - Dana 2.464% 4.1% 1-Mar-45 145.3 $135,444 FHLMC 840786 Pooled - Dana 2.535% 2.8% 22-Aug-18 1-Mar-45 26.5 $289,593 FHLMC 840752 Pooled - Dana 2.592% 3.5% 26-Jan-18 1-Dec-45 27.9 $331,813 FHLMC 840864 Pooled - Dana 2.601% 2.6% 19-Dec-18 1-Nov-46 27.9 $504,219 FHLMC 849313 Pooled - Dana 2.020% 4.5% 1-Jun-14 1-Feb-43 28.7 $15,521 FFCB Fixed rate agency 3133EHYL1 1.590% 1.6% 14-Sep-17 14-Sep-20 3.0 $494,700 FHLB Fixed Rate Agency 3130ABMU7 1.630% 1.7% 30-Jun-17 26-Jun-20 3.0 $493,025 FMNA Fixed Rate Agency 3135G0K85 1.410% 1.4% 13-Jun-19 119.5 $499,070 FHLMC Step Coupon Agency 3134G9J81 0.880% 1.8% 14-Jul-16 14-Jul-19 3.0 $396,988 FMNA Step Coupon Agency 3134GBA93 1.500% 2.0% 3-Aug-17 3-Aug-21 4.0 $496,740 Corp Financials 45905U7J7 1.650% 1.6% 29-Jul-17 5-Oct-20 3.2 $396,504 Accrued Interest 2.9% $46,621 Income Receivable $120,863 Average Yield 2.91% 11,235,782 Total $26,782,980 June 4, 2019 - Page 157 of 160 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C : Review Agenda for J oint meeting with E agle County C ommissioners on J une 18 P RE S E NT E R(S ): D ave C hapin, Mayor June 4, 2019 - Page 158 of 160 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C : V R D and C ouncil J oint Meeting: V R D Operations and long range plans P RE S E NT E R(S ): Mike Ortiz, Vail Recreation District and Vail Recreation District Members B AC K G RO UND: Vail Recreation District will present on recreation programs, capital projects and civic area plan input. June 4, 2019 - Page 159 of 160 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C : Recess 4:35 pm (estimate) June 4, 2019 - Page 160 of 160