HomeMy WebLinkAbout06. VLMD Group Sales Update Jul19
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: July 2019 Group Sales Dashboard
Key Performance Indicators: Year to date:
New leads generated: 30 Last year: 22
YTD leads generated: 138 Last year: 133
Groups booked YTD: 30 Last year: 43
Room nights in system: 35,765 Last year: 43,97
Leads in system: 43 Last year: 46
Group Index (summer 2018): 94%
What’s Next (August):
7/31-8/2 - Sales Trip (Office Visits, Client Lunches/Dinners, Meeting Planner Event) – NY, NY
8/8 - Tampa Bay Ski Club Kickoff Event – Tampa, FL
8/10-14 - ASAE Tradeshow – Columbus, OH
8/20-22 - MPI-SES Tradeshow – Orlando, FL
8/22 - MPI Golf Tournament – Denver, CO
Executive Summary:
Lead generation is slightly ahead of 2018 and groups booked are slightly below 2018; last year
was a record year in both categories and 2019 is ahead of historical averages. Room nights on the
books remains solid and is pacing ahead of industry averages. Lodging survey currently in
process to solicit feedback and alignment for 2020 group sales efforts.
VVP attended/exhibited at 1 meeting
industry tradeshows:
57 Meeting Planner Attendees
23 One-on-one Sales Appointments
VVP hosted 0 site and 0 FAM tour to
drive group business to Vail
0 Meeting Planner Attendees
VVP hosted 1 client event in July
30 Meeting Planner Attendees
VVP attended/exhibited at 9 meeting
industry tradeshows:
2,499 Meeting Planner Attendees
363 One-on-one Sales Appointments
VVP hosted 3 site and 0 FAM tours to drive
group business to Vail
4 Meeting Planner Attendees
VVP hosted 2 client events
61 Meeting Planner Attendees