HomeMy WebLinkAboutVLMD Group Sales Update Aug19
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: August 2019 Group Sales Dashboard
Key Performance Indicators: Year to date:
New leads generated: 27 Last year: 14
YTD leads generated: 165 Last year: 147
Groups booked YTD: 37 Last year: 48
Room nights in system: 39,470 Last year: 45,014
Leads in system: 55 Last year: 45
Group Index (May-July 19): 100%
What’s Next (September):
IMEX – Las Vegas, NV
Plan Your Meetings and Dallas Client Event – Dallas, TX
Executive Summary:
Lead generation is ahead of last year, while groups booked are slightly behind pace; last year
was a record year in both categories and 2019 is ahead of historical averages. Room nights on the
books remains solid and is pacing ahead of industry averages. Group occupancy (May-July
actuals) equaled leisure occupancy for the same time; last year indexed at 94% of leisure (group
made up a higher percentage of visitors to Vail for the May-July timeframe).
VVP attended/exhibited at 2 meeting
industry tradeshows:
2,454 Meeting Planner Attendees
148 One-on-one Sales Appointments
VVP hosted 0 site and 0 FAM tour to
drive group business to Vail
0 Meeting Planner Attendees
VVP hosted 0 client event in August
0 Meeting Planner Attendees
VVP attended/exhibited at 11 meeting
industry tradeshows:
4,953 Meeting Planner Attendees
511 One-on-one Sales Appointments
VVP hosted 3 site and 0 FAM tours to drive
group business to Vail
4 Meeting Planner Attendees
VVP hosted 2 client events
61 Meeting Planner Attendees