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HomeMy WebLinkAboutVLMD Group Sales Update Aug19 97 Main Street, Suite E-201, Edwards, CO 81632 VailValleyPartnership.com To: Vail Local Marketing District Advisory Council From: Chris Romer, Vail Valley Partnership Re: August 2019 Group Sales Dashboard Key Performance Indicators: Year to date: New leads generated: 27 Last year: 14 YTD leads generated: 165 Last year: 147 Groups booked YTD: 37 Last year: 48 Room nights in system: 39,470 Last year: 45,014 Leads in system: 55 Last year: 45 Group Index (May-July 19): 100% What’s Next (September): IMEX – Las Vegas, NV Plan Your Meetings and Dallas Client Event – Dallas, TX Executive Summary: Lead generation is ahead of last year, while groups booked are slightly behind pace; last year was a record year in both categories and 2019 is ahead of historical averages. Room nights on the books remains solid and is pacing ahead of industry averages. Group occupancy (May-July actuals) equaled leisure occupancy for the same time; last year indexed at 94% of leisure (group made up a higher percentage of visitors to Vail for the May-July timeframe). VVP attended/exhibited at 2 meeting industry tradeshows: 2,454 Meeting Planner Attendees 148 One-on-one Sales Appointments VVP hosted 0 site and 0 FAM tour to drive group business to Vail 0 Meeting Planner Attendees VVP hosted 0 client event in August 0 Meeting Planner Attendees VVP attended/exhibited at 11 meeting industry tradeshows: 4,953 Meeting Planner Attendees 511 One-on-one Sales Appointments VVP hosted 3 site and 0 FAM tours to drive group business to Vail 4 Meeting Planner Attendees VVP hosted 2 client events 61 Meeting Planner Attendees