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191031 P&L
Annual MTD YTD Budget Less % of Prior YearBudget Amount Actual Amount Actual Amount YTD Actual Budget Total Actual3,500,000.00 .00 2,649,212.58 850,787.42 76 3,489,289.182,000.00 138.17 2,470.21 (470.21) 124 1,397.46$3,502,000.00 $138.17 $2,651,682.79 $850,317.21 76% $3,490,686.64$3,502,000.00 $138.17 $2,651,682.79 $850,317.21 76% $3,490,686.6424,034.00 .00 .00 24,034.00 0 16,999.30117,578.00 19,100.00 112,208.50 5,369.50 95 86,864.0025,000.00 .00 .00 25,000.00 0 25,000.00131,000.00 .00 27,000.00 104,000.00 21 135,000.0060,300.00 .00 60,300.00 .00 100 45,000.00.00 .00 .00 .00 +++ 22,000.0085,000.00 2,687.64 84,044.94 955.06 99 70,713.9783,200.00 .00 32,200.00 51,000.00 39 25,071.86302,000.00 .00 .00 302,000.00 0 .005,850.00 .00 5,850.00 .00 100 6,500.00117,500.00 9,375.00 93,750.00 23,750.00 80 124,960.00174,100.00 .00 221,477.00 (47,377.00) 127 122,000.0053,000.00 .00 28,705.23 24,294.77 54 50,210.7777,200.00 6,000.00 56,200.00 21,000.00 73 113,000.0044,000.00 .00 .00 44,000.00 0 .0069,500.00 7,202.47 56,787.37 12,712.63 82 74,480.298,000.00 467.00 5,717.56 2,282.44 71 5,409.55$1,377,262.00 $44,832.11 $784,240.60 $593,021.40 57% $923,209.741,226,750.00 84,586.35 956,556.72 270,193.28 78 1,181,249.6935,250.00 .00 35,791.00 (541.00) 102 59,336.00185,000.00 .00 124,570.33 60,429.67 67 192,602.73Department 6300 - Marketing TotalsDepartment 6301 - VLMD Destination31016.00 Lodging TaxAccount Account DescriptionFund 600 - Vail Local Marketing DistrictREVENUEDepartment 0000 - Revenue 31610.00 InterestDepartment 0000 - Revenue TotalsREVENUE TOTALSEXPENSEDepartment 6300 - Marketing 33.00 Professional Fees33.11 Research33.20 Accounting Fees33.21 VLMD Marketing Coordination VVP / TOVLMD Website55.22 LMD Branding33.50 Advertising Agent Fees33.55 Promotion Services33.56 Public Relations Services55.00 LMD Advertising55.23 LMD Contingency55.05 Database55.13 LMD Email Marketing55.18 LMD Public Relations55.20 LMD Photography55.21Income StatementThrough 10/31/1955.14 LMD Social Media55.25 Social55.15 LMD International55.00 LMD Advertising73.00 MiscellaneousPage 1 of 2 Annual MTD YTD Budget Less % of Prior YearBudget Amount Actual Amount Actual Amount YTD Actual Budget Total ActualAccount Account DescriptionIncome StatementThrough 10/31/198,500.00 500.00 1,000.00 7,500.00 12 8,500.00$1,455,500.00 $85,086.35 $1,117,918.05 $337,581.95 77% $1,441,688.42271,500.00 1,500.00 22,000.00 249,500.00 8 189,401.20$271,500.00 $1,500.00 $22,000.00 $249,500.00 8% $189,401.2012,500.00 .00 749.00 11,751.00 6 1,944.0030,000.00 .00 47,730.63 (17,730.63) 159 47,863.63428,238.00 .00 304,678.44 123,559.56 71 432,082.98160,000.00 .00 96,314.69 63,685.31 60 140,972.46.00 .00 1,894.00 (1,894.00) +++ 2,634.00.00 .00 2,034.60 (2,034.60) +++ 16,461.7050,000.00 .00 .00 50,000.00 0 59,272.68$680,738.00 $0.00 $453,401.36 $227,336.64 67% $701,231.45.00 .00 .00 .00 +++ 200,000.0025,000.00 .00 .00 25,000.00 0 25,000.00$25,000.00 $0.00 $0.00 $25,000.00 0% $225,000.00$3,810,000.00 $131,418.46 $2,377,560.01 $1,432,439.99 62% $3,480,530.813,502,000.00 138.17 2,651,682.79 850,317.21 76% 3,490,686.643,810,000.00 131,418.46 2,377,560.01 1,432,439.99 62% 3,480,530.81($308,000.00) ($131,280.29) $274,122.78 $582,122.78 (89%) $10,155.83Beginning Fund Balance1,270,453 1,270,453 1,260,297 Ending Fund Balance962,453 1,544,576 1,270,453 %age27%36%LMD Print AdvertisingDepartment 6303 - VLMD Group Sales TotalsFund 600 - Vail Local Marketing District Net Gain (Loss)55.52 LMD Special Event FundingDepartment 6304 - VLMD Special Events55.50 LMD Event Recruiting55.42 LMD Familiarization Trips55.41 LMD Memberships55.40 LMD Travel55.17 LMD Direct SalesDepartment 6302 - VLMD Front Range TotalsDepartment 6303 - VLMD Group Sales55.10 LMD Marketing55.01EXPENSE TOTALSREVENUE TOTALSLMD Event LiasonDepartment 6304 - VLMD Special Events TotalsEXPENSE TOTALSFund 600 - Vail Local Marketing District Totals55.5455.30 LMD PartnershipsDepartment 6301 - VLMD Destination TotalsDepartment 6302 - VLMD Front Range55.03 LMD PromotionPage 2 of 2