HomeMy WebLinkAboutVLMD Group Sales Update Oct19
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: October 2019 Group Sales Dashboard
Key Performance Indicators: Year to date:
New leads generated: 24 Last year: 19
YTD leads generated: 206 Last year: 186
Groups booked YTD: 46 Last year: 56
Room nights in system: 37,515 Last year: 47,784
Leads in system: 49 Last year: 36
Group v Leisure Index (May-July 19): 100%
What’s Next (November):
Atlanta Sales Trip (MPI, PCMA & GSAE) – 11/4-7/19 – Atlanta, GA
MIC Serving Up Hope Luncheon – 11/6/19 – Denver, CO
Denver Planner Event at American Elm – 11/7/19 – Denver, CO
CMP Conclave – 11/17/19 – Colorado Springs, CO
Executive Summary:
Lead generation and active leads in the pipeline continue to pace ahead of last year, while groups
booked and room nights in the pipeline are slightly behind pace. This indicates that the average
group size is small than 2019, although there are more groups.
Group occupancy (May-July actuals) equaled leisure occupancy for the same time; last year
indexed at 94% of leisure (group made up a higher percentage of visitors to Vail for the May-
July timeframe).
VVP attended/exhibited at 0 meeting
industry tradeshows:
0 Meeting Planner Attendees
0 One-on-one Sales Appointments
VVP hosted 0 site and 0 FAM tour to
drive group business to Vail
0 Meeting Planner Attendees
VVP hosted 1 client event in October
32 Meeting Planner Attendees
VVP attended/exhibited at 13 meeting
industry tradeshows:
5,479 Meeting Planner Attendees
541 One-on-one Sales Appointments
VVP hosted 5 site and 0 FAM tours to drive
group business to Vail
10 Meeting Planner Attendees
VVP hosted 4 client events
128 Meeting Planner Attendees