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HomeMy WebLinkAboutVLMD Group Sales Update Oct19 97 Main Street, Suite E-201, Edwards, CO 81632 VailValleyPartnership.com To: Vail Local Marketing District Advisory Council From: Chris Romer, Vail Valley Partnership Re: October 2019 Group Sales Dashboard Key Performance Indicators: Year to date: New leads generated: 24 Last year: 19 YTD leads generated: 206 Last year: 186 Groups booked YTD: 46 Last year: 56 Room nights in system: 37,515 Last year: 47,784 Leads in system: 49 Last year: 36 Group v Leisure Index (May-July 19): 100% What’s Next (November): Atlanta Sales Trip (MPI, PCMA & GSAE) – 11/4-7/19 – Atlanta, GA MIC Serving Up Hope Luncheon – 11/6/19 – Denver, CO Denver Planner Event at American Elm – 11/7/19 – Denver, CO CMP Conclave – 11/17/19 – Colorado Springs, CO Executive Summary: Lead generation and active leads in the pipeline continue to pace ahead of last year, while groups booked and room nights in the pipeline are slightly behind pace. This indicates that the average group size is small than 2019, although there are more groups. Group occupancy (May-July actuals) equaled leisure occupancy for the same time; last year indexed at 94% of leisure (group made up a higher percentage of visitors to Vail for the May- July timeframe). VVP attended/exhibited at 0 meeting industry tradeshows: 0 Meeting Planner Attendees 0 One-on-one Sales Appointments VVP hosted 0 site and 0 FAM tour to drive group business to Vail 0 Meeting Planner Attendees VVP hosted 1 client event in October 32 Meeting Planner Attendees VVP attended/exhibited at 13 meeting industry tradeshows: 5,479 Meeting Planner Attendees 541 One-on-one Sales Appointments VVP hosted 5 site and 0 FAM tours to drive group business to Vail 10 Meeting Planner Attendees VVP hosted 4 client events 128 Meeting Planner Attendees