HomeMy WebLinkAbout05. VEAC Vail Winter Marketing Update Nov 2019 (2)AIRLINE UPDATE
We use data to understand,predict
and influence guest behavior
Targeting and personalization fuels
our revenue growth strategies
1.Drive Advance Commitment
2.Grow Multi-Year Frequency
3.Increase Repeat Visitation
4.Attract New Guests
AIRLINE UPDATE
Vail Resorts knows
almost half of all
Destination Guests in
US and Canada
We can market
to them one-
to-one
7.2M
Destination
Guests in the US
and Canada
3.5M
in Vail Resorts
database
AIRLINE UPDATE
Focus Markets for Winter 2019-2020
•Philadelphia –new market
•San Francisco –developing market
•Los Angeles –opportunity to grow volume in
February and March
AIRLINE UPDATE
How we are marketing flights to Vail
•Leverage enterprise tools and learning
•Target our known audience within focused geo-market
•Targeted and personalized creative that incorporates the
Vail brand and campaign in addition to showcasing the
convenience of nonstop flights
AIRLINE UPDATE
AIRLINE UPDATE