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HomeMy WebLinkAbout05. VEAC Vail Winter Marketing Update Nov 2019 (2)AIRLINE UPDATE We use data to understand,predict and influence guest behavior Targeting and personalization fuels our revenue growth strategies 1.Drive Advance Commitment 2.Grow Multi-Year Frequency 3.Increase Repeat Visitation 4.Attract New Guests AIRLINE UPDATE Vail Resorts knows almost half of all Destination Guests in US and Canada We can market to them one- to-one 7.2M Destination Guests in the US and Canada 3.5M in Vail Resorts database AIRLINE UPDATE Focus Markets for Winter 2019-2020 •Philadelphia –new market •San Francisco –developing market •Los Angeles –opportunity to grow volume in February and March AIRLINE UPDATE How we are marketing flights to Vail •Leverage enterprise tools and learning •Target our known audience within focused geo-market •Targeted and personalized creative that incorporates the Vail brand and campaign in addition to showcasing the convenience of nonstop flights AIRLINE UPDATE AIRLINE UPDATE