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Home My WebLink About04.1 VLMD BOD Presentation Jan20 Vvp Group sales Section Description More likely to travel and spend – in line with 2019 approach 1 Highlights from 2019 Colorado Meetings & Events Magazine “Best Of” Readers Choice Award as Best Destination Marketing Organization Groups On the Books for 2020 21 Groups Contracted through VVP Group Sales Efforts 7,183 Total Room Nights $2,151,757 in Guestroom Revenue Village Wide Groups Booked in 2019 for Future Years Adaptive Spirit – April 2020 – 750 Room Nights - $226.5K ADP – July 2020 – 1,442 Room Nights - $371K MTS – April 2021 – 1,800 Room Nights - $448.2K Total Group Leads up 4% YOY 2018 – 236 Leads Generated vs. 2019 – 245 Leads Generated Leads in the Pipeline as of 1/1/20 – 52 Leads - 20,743 Potential Room Nights Potential Village Wide Groups Currently in the Pipeline McKinsey Retreat – June 2021 – 1,255 Room Nights - 600 Attendees RhythmWorld 21 – September 2021 – 1,800 Room Nights – 600 Attendees Nicoa – August 2022 – 2,474 Room Nights – 1,300 Attendees Certified Angus Beef – September 2023 – 2,125 Room Nights – 620 Attendees VVP GROUP SALES 2 Travel & tradeshows – 2019 snapshot VVP GROUP SALES 3 Travel & tradeshows – 2019 snapshot VVP GROUP SALES 4 Travel & tradeshows - Q4 2019 Recap VVP GROUP SALES Q4 2019 Recap: VVP Group Sales Lodging Reception at Lodge at Vail – October Chicago Sales Trip - October - 32 Planners SITE Chicago Chapter at Hofbrauhaus Client Event at SPIN Atlanta Sales Trip – November – 157 Planners MPI Fall Classic PCMA SE Chapter GSAE Tech Forum VVP Client Event at American Elm in Denver – November – 43 Planners Rec’d three RFP (request for proposals) MIC Serving Up Hope in Denver – November – 75 planners Destination CO Tradeshow in Denver – December – 255 Planners 5 2020 What’s new & what’s ahead for Q1 VVP GROUP SALES What’s new for 2020: VVP Group Sales hosting Vail FAM in July 2020 - 15 Planners (5 per market) Conduct quarterly meetings with Vail DOS/GMs to discuss group sales trends, successes, challenges, ways to best work with Vail Resorts CSAE Annual Convention in June 2020 at Grand Hyatt Vail SGMP Rocky Mountain Chapter Event in Fall 2020 at Vail Marriott What’s ahead for Q1 2020: IPEC Tradeshow – St. Pete, FL – January 26-29 MIC Annual Convention – Denver, CO – March 10-11 Houston Rodeo Client Event – Houston, TX – March 12 6 Meeting industry trends VVP GROUP SALES AirBNB’s Continued Growth and Inventory Availability within Vail Strong Economy Continues to Attribute to More New Hotels in the U.S. Urban Influx – Back to the City Environmental, Economic & Social Sustainability – Climate Change Diversity & Equality - Minorities/More Women Speakers Rise of the Millennials Stronger Security & Safety Precautions – Contingency Plans in Place Rapid Innovation of Technology 52% Increase for “Event Specific” Website Creation Facial Recognition Software for Registration 360º Degree Virtual Tours Emerging Markets – India & China Leading the Way 7 CVENT – LEADS SENT TO VVP VVP GROUP SALES 8 CVENT – TOTAL LEADS SENT TO LODGING PARTNERS VVP GROUP SALES 9