HomeMy WebLinkAbout2005-01-25 Support Documentation CSE MeetingTown of Vail
Commission on Special Events Meeting
Tow u of Vail: Vail Town Council Chambers
Tuesday, January 25, 2005 at 8:30 a.m.
AGENDA:
? Swearing in of newly appointed/reappointed CSE members and election of CSE Chairman.
Dave Chapin, Ian Anderson, and Richard tenBraak were each appointed by the Town Council to 2
year terms, :.1kt.mng in December of 2006. Todd Gerhke, Mark G. , :.on and Steve Rosenthal were
each appointed to one year terms, ..?r:ring in December of 2005. (10 minutes)
? Approval of Minutes: from the meetings of October 20 and 26, 2004 and November 23, 2004
(5 minutes)
? Consideration of the following fending applications: (15 minutes per application)
o Team Cycling Group/John Edwards
o Vail Classic
o Vail Challenge Soccer Tournament
o Vail Valley Motorcycle Foundation
o Celebrity Team Challenge Golf Tournament
? Final Reports:
o Holidays in Vail (15 minutes)
o "Y05" (15 minutes)
? Status of Event Recruitment Events: (15 minutes)
o Golf Tournament etc.
? Administrator Report (20 minutes)
0 2004 Year End Financial Report
o Overview of 2005 Allocations
o Review 2005 CSE Meeting Schedule
o Rotary Duck Race Update
o Labor Day RFP
? Vail Village and Lionshead Construction Hours Information: Summer 2005 (15 minutes)
? In light of the anticipated construction in the core site, discuss 2005 Lionshead Venue options
for the following events: (20 minutes)
o Vail Arts Festival
o Oktoberfest
o Summer Street Entertainment
? Determination of Events for which intercept surveys will be conducted The Town Council
requested that surveys be taken at the Lacrosse Shootout and the Session in 2005. Since the
,.Vjv.. Jed funding covers the inclusion of eight surveys, the CSE will need to choose six fi.,.
CSE/sn AGENDA: 1/25105 Page 1 of 2
TOWN OF VAIL COMMISSION ON SPECIAL EVENTS BOARD MEMBERS
2005
Name/Address Contact Information Current.Terrn
Stephen Connolly 476-1346 (h) 12/2003-12/2005
PO Box 3003 376-5798 (cell #)
Vail, CO 81658 email: sfcvaiIftotmail.com
fax : 477-2698
Dave Chapin 476-5070 (w) 1/2005-12/2006
P.O. Box 1452 476-4225 (h) 376-0196(cell)
Vail, CO 81658 476-1316 (fax - w)
email: vaildc(&comcast.net
Steve Rosenthal 376-2053 (cell) 1/2005-12/2005
Colorado Footwear 476-3130 (w)
183 East Gore Creek Drive, Unit #9 476-2668 (fax)
Vail, CO 81657 email: vail rosie@h,.,i=liiail.com (never uses)
Ian Anderson 477-4023 (w) 1/2005-12/2006
"t .1 b 390-4871(cell)
P.O. Box 4794 email: ian(dvisitvailvallev.com
Vail, CO 81658 fax#:. 476-6008
Richard tenBraak 343-6110 (w) 1/2005-12/2006
Manor Vail Lodge 376-5303 (cell)
c/o 595 E. Vail Valley Dr. 476-0802 (fax)
Vail, CO. 81657 email: rtenbraak(dmanorvail:com (work email)
Mark Gordon 331-5821 (cell) 1/2005-12/2005
1768 Alpine Drive #2' 479=2984 (h)
Vail, CO 81658 email: markaordonvail@)vahoo.com
Todd Gerhke 970 766-0040 (w) 1/2005-12/2005
Rocky Mountain Connecti ons 970 471-3272 (cell). -
PO Box 1466 .970 766-0060 (fax)
Edwards,. CO 81632 -email: todd0rockymtncon.com
among the eight events surveyed in 2004 to be re-surveyed in 2005. Uc,.,ept surveys were taken at
the following 8 events in 2004: Vail Film Festival, Spring Back to Vail, t r, VA Mountain Games,
Big Wheel, Brews `n Chili, Vail Arts Festival, Got Milk? 3v3 Soccer Tournament, Vail Classic and
Oktoberfest. Additionally, emphasis will be placed on establishing accurate attendance numbers for
all eight of the events that were studied in 2004, plus the Session and the Lacrosse Shootout, for a
total of ten events that will be assessed for detailed attendance figures in 2005. (15 minutes)
? Discussion of issues and determination of the logo that should be used as acknowledgement
of Town of Vail support on promotional materials published by events that have received
CSE funding: Town of Vail "Mountain" or "ThinkSummer.ThinkVail." (15 minutes)
? New Business: (5 minutes)
? Adjournment: 11:30 a.m.
Next Meeting: Tuesday, February 22, 2005 at 8:30 a. m.
CSE/sn .AGENDA: 1/25/05 Page 2 oft
Minutes:
Town of Vail: Commission on Special Events Meeting
Town of Vail Municipal Building: Council Chambers
Wednesday, October 20, 2004 at 8:30am
CSE Members Present. Stephen Connolly, Steve Rosenthal, Richard tenBraak and
Chairman Dave Chapin
Others Present Included Ian Anderson, Joe Blair, Pam Brandmeyer, Joel Heath, Arn Menton, Katie Brauer,
John Edwards, Laurie Asmussen, Joann Moore, Howard Stone, John Dab* Kaye Ferry, Rick Scalpello and
Sybill Navas
Chairman Dave Chapin called the meeting to order at 8:30 am.
There was consensus to move the approval of the minutes from the September 28, 2004 CSE
meeting until October 26, 2004.
Consideration of Special Event Funding Applications (attached): No actions taken.
o Vail ClassiclSnowboard Outreach Society: In conjunction with the aentation of the
application L.... SOS for 2005 CSE funding in the amount of $25,000, Am Menconi presented a
recap of the 1st Vail Classic Bike Ride which was held on Saturday, September 4. Although 192
t,a Lcipants had pre-registered, the event was significantly affected by heavy rain on the day before
and snow on the morning of the 4m which virtually eliminated any last minute regi.,l.a.:ons and
discouraged even those already signed up fig.... riding. Given only 6 weeks from conception to
completion, the event was successful in a number of areas including volunteer recruitment,
marketing and PR, excellent hotel packages, and course set up (which had been ,.Q1,,,ed for 500
riders). The concept behind the post-ride dinner (which was catered in the Gore Creek Promenade)
is to create an event where participants will bring family and friends and stay through the weekend
Am emphasized that the long term goal is to capture Labor Day weekend as the destination for
cyclists with the devel,,r,..ent of a major road biking event. CSE members encouraged Am to seek
additional sponsors, given the lead time of a whole year.
o Vail Classic: Criterium: Requesting $10,000 in 2005 CSE funds, John Edwards presented an
overview of his concept to the energy of the "Coors Classic" C.:t;.,.um, which was
recognized throughout the cota.l.!I in the late 70's and early 80's. He explained that, cv..i.ary to the
idea that the event would make amass to businesses in the village difficult, the event is specifically
designed to interface with the merchants by p.., riding,,yj, ,. tanities to take ownership through a
variety of marketing tools and driving sp"LAors right to their doorsteps. John emphasized that the
circular momentum of the event would drive spectators around the course throughout the day. It
was acknowledged that construction in the village next summer might y.., aide some challenges and
John stated that he would not be opposed to looking at alternative courses if the Classic route
would not &. ,re to be viable. CSE members remarked on the positive aspects of an event that has a
built-in attraction to families with its ties to the Lance Armstrong Junior Olympics Series and that
by tying the two events together (with the Vail Classic) people would be encouraged to stay for the
whole weekend. It was noted, however, that the attraction of the historical race was based on the
participation of some of the biggest names in bicycling.
CSE/sn Minutes: 10/20/04 Pase 1 of 5
`IQ
o Proposals from Untraditional Marketing:
• Dine Around Vail: Presenting a request for $10,000, Joe Blair gave a PowerPoint presentation
to describe this new event proposed for December 1-15, 2004. He stated that the concept is
designed to showcase local is aL grants with the long term goal of creating an image of Vail as a
"restaurant destination," ultimately partnering with a charity which would attract nationally.
recognized celebrities. Vail Resorts has r.r,...ised $40,000 in marketing aids. CSE members
commented that this time of year has a significant potential to develop business.
• Mardi Gras Vail: In requesting $25,000 in funds for this new event, Joe Blair stated that the
intention is to create the biggest Mardi Gras celeL., on on the Western Slope. He said that Vail
Resorts is str.,,,,:ng back after last year's inaugural event in the belief that the event will be
more successful as a community event, but will remain a significant sponsor ..vriding over
$100,000 in marketing support. He stated that CSE funds would be used to purchase beads,
masks, etc. to "costume everyone in town," buy dec.,-,Xons, and r,.,„ vide festive signage that
would stimulate the basis for a aL...g ,,....munity involvement.
• Big Wheel, B_ ;, j o s `n Chili: Joe Blair presented a request for $30,000 for this event whose
goals include creating an exciting weekend destination with positive brand image and creating
vitality in the early summer season. He noted that the numbers were down this year, but that
was a reflection of weather that was particularly unpleasant. Joe stressed that in 2005 it will be
their focus to put Chili back on top by using larger sample sizes, ad "tents" for brewers and
restaurants, offering a cash prize and advertising benefits for the winners as an incentive to
participate and to become a "sanctioned" event for Chili. CSE members encouraged the use of
creative efforts to generate more restaurant participation. There was additional discussion of the
Town's permitting process, and whether or not local restaurants should be allowed to
F. Lcipate out of doors at the event selling something "other" than chili.
• TEVA Mountain Games: Joel Heath, utilizing another PowerPoint presentation to request
$90,000 in sponsorship for the Teva Mountain Games, described the event as the "Crown Jewel
Adventure Event," and noted the Denver Post's comparison of the Mountain Games to the X-
Games. He stated that the advertising ca...raign for the Games was ,L. ,.ger than that of Vail
Summer and broader based than that of Vail Winter. In the interest of keeping the Games vital
and appealing, Joel described several opportunities within the event for improvement and
,-j6pansion including:
Cultural Side:
• Include an adventure film component
• Music: Nationally recognized acts and moving the ball to Dobson Arena
• Creation of a "non-profit" zone
• "Street Demo;" exhibition of events under the lights with music overlap
Family and kids adventure clinics and opportunities for participation
"Slopestyle" Mountain Bike event
CSE members commented that with all of the national media exposure and advertising, perhaps
there should be more focus on the Front Range? Joel re-emphasized the `trickle-down/across" effect of
TEVA hosting their International Sales Group in Vail at the same time- and providing a "weather
proof' benefit of sold-out lodges at what would otherwise be a particularly slow time of year.
o Vail Jazz Foundation:
• Washington Prep High School Marchinj Band: Howard Stone preso..L- d the request for
$7750 to help support the band's annual 4 of July trip to Vail. He reminded the CSE that
Minturn co L.buted $1,000 last year which went directly into the America Days budget and
that in addition to their participation in the parade, the band performed at the Children's
Fountain and at the Art & Wine Faire on the International Bridge. In 2005, they are scheduled
CSF/sn Minutes: 10/20/04 Page 2 of 5
to perform with the Rochester Philharmonic Orchestra at the Patriotic Concert in the
Amphitheatre. It .,;...ains possible that Minturn may again contribute, in which case the request
of support fi.,... the CSE would be lowered proportionately.
• Jazz at the Market: Howard Stone recapped last year's series of 10 concerts at the Farmers'
Markets and commented that although the venue was somewhat constrained, the Jazz
Foundation saw the market as a means of .,+.nding their exposure. Anecdotally, he stated that
many people came into Vail i.... down valley specifically to hear the jazz performances at the
markets, and that the music helped to keep people in town longer and thereby spending more
money. Rick Scalpello confirmed that the jazz performances were a positive contribution to the
markets' attendance numbers. Howard restated the organization's long term goal of developing
a summer-long festival and using the attendance numbers from the Farmers' Market
performances to attract sponsors, which will be essential to mitigate the risks, both from
financial and weather-related considerations, associated with a large concert at the
amphith",.. He reiterated that the Jazz Foundation was not in the position to undertake the
$50K-$ 100K cost of producing a "headliner" concert without significant sponsorship
participation.
o Taste of Vail: John Dakin, representing the Taste of Vail presented a request for $10,000 for the
upcoming 15th AnnivQ..,ary year of the event. He stated that the organization, in response to
comments I,... the CSE and the public, was looking to the future to create new energy and
revitalize the event. CSE funds, if awarded, would be used to add a "Colorado Lamb Cook-Off,"
which would be an outdoor competitive event, likely in Vail Village, with a lower ticket price that
would make it available to a broader range of people. He reported that the Food Network had
expressed in doing a Vail Lifestyle piece, and that this competitive cooking aspect was in
line with what they were looking for. John also stated that they had been communicating with
Highlme Sports and Entertainment and Vail Resorts rer,,udmg combing their efforts to market
April events.
o Proposals from Eagle Valley Events:
• Vail Arts Festival: Laurie Asmussen, accompanied by Joanne Moore, presented a request for
CSE sponsorship in the amount of $25,000 and stated their inL- Lon to move the event to
August 19-21 so as not to compete with the Big Wheel, Chili event. In light of the proposed
construction in Lionshead, they would like to move the event to Vail Village. Laurie stated that
on top of the inclement weather which negatively i...I,acted sales, the split venue between the
Plaza in Lionshead and the North Day lot last summer was not well received by the artists, who
perceived of the stairs as a significant barrier to the flow of traffic. Kaye Ferry reported that the
ski company had deferred their decision until March as to whether or not they would begin the
Lionshead Core project next sL..,..,.er dependant on the outcome of condominium V.""ales
which would begin just after Christmas. The CSE acknowledged a potentially difficult
"political" issue if the event were to move to Vail Village and recommended making the event
location contingent on Vail Resorts' decision in March. There was discussion as to the potential
impact of changing the dates of a long standing event, but Laurie reassured the Commission
that the schedule was favorable regarding other events and that she would be able to benefit
additionally ft.... the expertise of some of the Cherry Creek Arts Festival producers.
• America Days: Laurie Asmussen presented a $50,000 budget for the Vail America Days
celebration and ,,AV.Qssed her intention to inr...Qase scale of the fireworks display and to bring in
3 to 5 additional bands that would participate in the parade and perform throughout the villages
during the weekend by not subsidizing the Washington Prep High School Band. She confirmed
that both the ?,a.ade and the fireworks would be held on July 4th in Vail, as has 1l,t. ,. traditional.
CSI /;n k1inutes: 10/20,104 Page 3 of
Steve Rosenthal raised a question as to how we might imr....re the venue for the fireworks-
which is currently impacted by construction and dust. The concept of developing Ford Park as
a venue fi.,.u which to watch the fireworks and hold a c.,......anity celel,.alion was suggested
and enthusiastically endorsed. Additional conversation included exploring means of to keeping
people in Town after the parade and the concert. Laurie was asked if she felt it possible to
acquire sponsorships to lessen the cost of the event to the Town, and she replied that she had
been able to secure sponsorships this last year so as not to need the additional $10,000 that the
Town Council had allocated in contingency. The county will be asked to contribute financial
support for the fireworks. Kaye Ferry commented that it is in-,r-..V.-ate to ask the event
producer to seek out sponsorships to put on an event that offers little opportunity for return and
which the Town expects to happen a given level; rather a budget for the event should be
presented and the Town should write the check.
• Holidays in Vail: Laurie Asmussen presented the concept for this year's planned event and
requested $25,000 to produce next year's event. The event will include a Thanksgiving Tree-
lighting c:...Q ony in Lionshead on Saturday, November 27 as well as the traditional President
Ford Tree-lighting cv..,..,ony in Slifer Plaza on Saturday, December 18. Santa will be at a
designated location in either Vail Village or Lionshead on each Saturday and Sunday between
Thanksgiving and Christmas and the fireworks will take place immediately following the
Torchlight Parade on Golden Peak on New Year's Eve. Laurie intends to augment the budget
for firewv.6 to $5000, from the $2000 spent last year. The CSE proposed that this event, as
well as America Days, might better be considered by the Town Council as "culturally
designated" events, since they come with a specific level of expectation and cost each year and
cannot be measured by the criteria under which other events are considered. Sybill will submit
an agenda request for the Town Council's consideration at their meeting on November 16.
o Proposals from the Vail Recreation District/Youth Services:
• "Y06" New Year's Eve for Youth: The CSE agreed by consensus to set aside $5,000 for
this event and requested that Chad return to the board in January with a report on the 2004
("Y05") event.
• Family Spring Carnival: Chad Young also presented the VRD's Youth Services
Department request for $1500 and parking discounts for the annual Spring Carnival. He stated
that the purpose of this event is to give families an opportunity to recreate together, to give
down valley residents an excuse to come into Vail, and to contribute to visiting families' intent
to return by providing a family oriented activity. In response to questions as to why attendance
numbers have been lower in the last couple of years, Chad replied that the first year event was
such a big success that the lines were too long and that they have had to "rebuild" customers.
Also, last year's plan to schedule the date for a kick-off to Spring Break backfired as many of
the kids were not in town. The March 11, 2005 date was chosen because it is a "fitee" Friday for
local schools, but does not back up to spring vacation. Sybill informed him that parking
considerations were not within the purview of the CSE, and requests of that nature should be
directed to the Town Council.
o New Business: Sybill informed the board that Town Attorney, Matt Mire, is r. Qraring an
Ordinance for consideration by the Town Council that would amend the structure of the CSE so as
to address the continuing difficulties with the conflict of r.,., ,risions that are inh,.-,..t in the
existing structure.
o The meeting was adjourned at 12:40 p.m.
o VS/P: Stephen Connolly, Rich tenBraak, Unanimous
CSE/sn Minutes: 10/20/04 P,12c 4 of 5
J
Minutes taken and submitted by
Sybill Navas
October 20, 2004
Approved by: Date:
Chairman, Commission on Special Events
CSEisn
Minutes: 10/20/04 Page 5 of5
Minutes:
Town of Vail: Commission on Special Events Meeting
To of Vail Municipal Building: Council Chambers
Tuesday, October 26, 2004 at 8:30am
CSE Members Present: Stephen Connolly, Steve Rosenthal, Richard tenBraak and
Chairman Dave Chapin
Others Present Included. Pam A ,,.,hneyer, Scott Cross, Sean Cross, Kaye Ferry, Russ Forrest, Rick Chastain,
Julie Weihaupt, Chris Emmer, Terry Brady, Leon Fell, Bryan Realph Adam Germeck Jeff Brausck Aldo
Radamus, Pete Seibert, Jennifer Vance and Sybill Navas
Chairman Dave Chapin called the meeting to order at 8:30 a.m.
Motion to defer aj * ..., o al of the minutes of the meetings held on September 28, 2004 and October
20, 2004 until the November CSE meeting.
M/S/P: Stephen Connolly, Steve Rosenthal, Unanimous.
Russ Forrest r. "ented 3 different architectural concepts for the proposed Vail Conference
Center. CSE C..s...ents included:
• All 3 are unique and appealing in their own right.
• # 2 makes a strong statement with the windows and steps into the future; # 3 looks like we are
trying to hide the beauty of Vail.
• Just get it built!
Consideration of Special Event Funding Requests: No actions taken.
o Vail Film F" Z ial: Scott and Sean Cross presented a PowerPoint review of the 2004 Vail Film
Festival in conjunction with their request for $75,000 in funding for the 2005 event. They cited an
impressive list of sponsors for a first year event, including United Airlines, Cosmopolitan
Magazine, and Kodak as well as local ,t.....sors: Vail Resorts, Town of Vail Commission on
St,".al Events, Vail Chamber and Business Association, Fat Tire, Vail Daily, and the Vail Cascade
Resort. Highlights listed 55 film screenings, the Gershwin films, the high level of panel
discussions, the music showcase and 5000 attendees. Strengths identified included the North
American r,,.,, iere of "Before Sunset," coverage in all major film and online industry publications,
successful filmmaker recruitment and presence at the festival, successful film critic recruitment,
success in launching careers of filmmaking talent, venue acquisition, high quality of pros. h• .. s g
and the innovative collaboration with the Gershwin Foundation. They reiterated their intent to
maintain the independent film focus of the fr..,l:,ral and not to succumb to the pressures of the
Hollywood Studios as the event evolves.
Areas for im,,.„ rment identified included an earlier start on the marketing campaign,
fundraising efforts and volunteer recruitment, better coordination of fwl:val transportation between
venues and filmmaker hospitality. CSE funds were used to defray the costs of venue rental,, digital
theater equipment, printing and catering. Expectations for the 2005 Film Festival include the
presence of more celebrities and major filmmakers in attendance, the increased involvement of
United Airlines including a Vail Film Festival ,.;.pence in "Hemispheres" in-flight magazine and
r.,..-otions on in-flight video, an Animation Contest, and more agency partnerships and cross
r.%,...otions with major film festivals and travel agencies. In response to the question," Why was
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the 0 year such a success?" Scott and Sean identified strong relationships with board members and
connections with the film industry and, not the least, the important brand association with Vail.
The request for increased funding reflects a desire to put the Vail Film Festival "on the map"
and the necessity of insuring that the second year of the event will be stronger than the first. Most
of the sponsorships in the first year were of the "in-kind" variety, leaving the event cash poor.
o Proposals from Event Recruitment Program/ Legacy Sports Group: Rick Chastain gave a
PowerPoint press„ talon of the event recruitment activities in 2004 to date. He stated that he had.
just returned fr? the 2004 TEAMS Conf?.,..ce in Houston, with information on 3 additional
leads to follow. This year's activities have resulted in the following proposed co. .acts, as
described in the update as presented:
¦ US Race Series: Vail Half-Marathon: September 10-11 2005. Requesting $7000. With a
participation goal of 1500 athletes, the event is ci-.,,-dy planned to run from Beaver Creek to
Vail, but Rick indicated that he was attempting to persuade the organizing group to move the
entire event to Vail. The CSE indicated that this would be important.
¦ 2005 TriAmerica Series Triathlon: Requesting $3000, the event is ct.,,?. Ily proposed for
Labor Day weekend. Produced by Sommer Sports, for 20 years the leading producer of
Triathlons in the United States, the event is slated to begin in Avon where the swimming
portion of the event will take place in Nottingham Lake, followed by the bicycle leg which
would end in Vail Village and then the running leg, which will also take place in the vicinity of
Vail Village. The event budget is about $90,000, with a goal of about 600 participants, and is a
turn-key event with no site fee, but requiring some logistic support and traffic control as well as
a significant number of event day volunteers. The r,.,,,osed agreement is a draft co..L ct
between the VVCTB and Sommer Sports, which .,.Ades some revenue sharing opportunity to
the local organizing committee, as directed by the CSE. The goal would be to move the funds
gained through the revenue sharing to replace CSE funding. Distribution of funds will be
agreed to by the CSE.
¦ AJGA Nike Jr. All-Stars: With a mission of viding college scholarships to upcoming
golfers, the American Junior Golf Association is requesting $5000 for the event which is
scheduled on Monday-Thursday, June 7-10, 2005 and is seeking a 3 year contract. Agreement
has been reached with the Vail Golf Course to accommodate the tournament which expects
about 94 junior golfers. Rick stated that although this event «tuacts a relatively small number of
ra,i:cipants, it could be viewed as the building block to ai.Lact a major golf event
o 2005 Winter and Summer Street Entertainment/Resort Ent,.. "inment: Diane Moudy and
Jenna Stephenson presented two requests, the first a renewal of the Su.,..,er SL"'16 Entertainment
program at $68,500 and a new proposal for Winter Street Entertainment at the base of the lifts on
peak days, for a total of $58,000. The higher relative cost of the winter pros,a.., is driven by the
fact that talent is more expensive in the winter, and heaters and tents with sides would need to be
provided Responding to a question regarding whether entertainment should be cut in Lionshead
during the anticipated construction period next summer, Kaye Ferry reported that Vail Resorts was
taking some responsibility for mitigating the impacts of their construction and had hired Brian Hall
to develop a prop, a,.. of entertainment and activity. The CSE agreed by consensus that the winter
proposal was not within their mission, that it was not the job of the CSE to 1,.v'ride ambience on
peak days and that it would therefore be more ar,,„,.,,..ately sponsored by the ski company. Sybill
was asked to r.",' side a letter of recommendation for the winter entertainment program to Vail
Resorts.
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o King of the Mountain Volleyball: Leon Fell presented a request for $10,000 to the facilitate the
growth of the volleyball tournament in the following areas:
¦ Add a co-ed event on Friday, encouraging the single-sex event participants to stay throughout
the weekend.
¦ Work with USA Volleyball to grow the event into one of the best junior development
tournaments in the country.
¦ Expand marketing efforts through local and regional sponsorship devel.,r,..ent.
Leon added that historically much of his help came fi.,... volunteer support, and thafthis was not
going to be available much longer. Additionally, the price of .,,..ling the fields appears likely to be
going up. The site will need to be struck by Sunday evening, requiring the assistance of
professional event management. Responding to questions concerning how the weather affects the
event, Leon stated that rain is only a problem when the grass becomes so wet that it is slippery and
dangerous- in the sand, play goes on. The wind was more of a problem last summer. He added that
it is difficult to turn an event of this variety and demoe.,,hic into a 3 day event without a holiday
weekend, as most participants need to be at work on Friday and Monday.
o Kick It 3v3 Soccer Tour: Bryan Realph and Adam Germeck presented the request for $30,000
fi. Crestline Sports, LLC to produce the tournament on August 5-7, 2005, with a scheduled rain
date of August 12-14. Bryan confirmed that the entire event would be held in the Town of Vail and
that Crestlme Sports had confirmed both the Ford Park and Donovan Park fields with the
R,,.,.,,,&on district. They explained that it was Crestline Sports, then under the name of Summit
Sports, that first developed the 3v3 soccer tour which was then sold 2 %z years ago to Host
Communications. When Host Communications announced their intent to disband the tour,
Crestline took steps to renew relationships with the local soccer clubs and to secure the dates and
venues necessary to take back the tournaments. They have been successful in that regard in 60 of
65 markets and are still in the process of attempting to buy the tour fi.,... Host Communications.
They expect I" year participation in Vail of at least 250 teams. Bryan explained that they put on
50-60 local tournaments across the US, with 30 divisions- the 4 top teams in each division move on
to a regional tournament and the winners move on to National Finals. Vail would be one of 9
"local" regional tournaments, but would be "open" to the participation of winning teams fi.,... other
markets such as Chicago and Florida. In .;,,,ronse to questions as to why the participation had
d..,t,red under Host Communication's management, Bryan stated that they had changed the event
format to a "round-robin" tournament, which diluted the sense of competition among the teams.
CSE memLQ.a questioned the viability of a rain date ;r.,... a scheduling po.oyective and were
reassured that play would go on rain or shine except under very _&L me conditions.
o Vail Valley Foundation Proposals:
¦ The Session: Opening their presentation, Chris Emmer and Terry Brady thanked the CSE for
providing valuable community support, which they stated as essential to any successful event.
The Vail Valley Foundation is requesting $25,000 in 6, , ..sorship support for The Session,
which is scheduled for January 12-16, 2005. Chris stated that "Transworld Snowboarding" had
rated the Session the 5m best snowboarding event in the world, indicating quite a remarkable
achievement for a 2 year old event. Enhancements to the event in 2005 will include upgrading
the television component to the Outdoor Life Network, offering a higher purse with 15 minute
mini-Session payoffs and a national level concert which will likely be held in the Dobson
Arena. He said that they had hired the best in the industry to design the layout, and although the
Foundation was excited about the #5 recognition, the goal is #1. Terry Brady added that, based
on the X-Games model, the Session shows significant opportunity to grow.
CSE/sn Minutes: 10/26/04 Page 3 of5
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CSE members questioned the direct benefits to the community fi.,... an event which
seemingly misses the target demographic. Terry responded that the event provided more
crowds and people staying in Vail- with most of the athletes paying their own way, and that
future customers are being developed, citing the example of the Lacrosse Tournament which
continues to v.. vide long-t......, repeat visitors. Chris added that the snowboard industry is
changing and evolving rapidly and that future surveys may show dill..,.. results than that of
thy?ef sty?e.?a?r?.?He also reminded the CSE that the television impressions are not to be
und,,,,.1d ilaed.
American Ski Classic: Chris Emmer jp.,.yented the request on behalf of the Vail Valley
Foundation for $30,000 in sponsorship support from the CSE for the 2005 event which is
scheduled for March 16-20. He emphasized the enhancement of the event due to the significant
sponsorship of Countrywide Home Loans, who had undertaken jointly marketing the Ski
Classic as part of their national marketing campaign. He also pointed out that the national
syndicated television coverage of the event airs in the 0 quarter, providing valuable early
season exposure. In 2005, as a result of the success of the Session, the Ski Classic will add an
"under the lights" nighttime component in the form of the Legends GS race. Also, the March
16th Street Beat concert will feature Little Feat and will be held at Golden Peak. Lastly, the
Legends Downhill race will be reinstated as part of the event. He stated that the only part of the
event that will be held outside of Vail is the Gala Dinner, which is booked in Beaver Creek.
o Rocky/Central J3 Alpine Jr. Olympics: Aldo Radamus, Pete Seibert and Jennifer Vance spoke
on behalf of Ski Club Vail's request for $15,000 for support of the Rocky/CQ,,L«1 J3 Alpine Jr.
Olympics. They stated that the J3 level skier typically travels with 1.5 pa.,..ts and .5 siblings, and
that families of participants look upon the event as a vacation opportunity. 160 participants are
expected, bringing a total of 400 out of town visitors. When the event was held in Vail 4 years ago,
the ski club was not able to make budget, hence the funding request. Ski Club Vail has the rights to
this event for the next 3 years, and the intent is to hold one each season, subject to financial
viability. The event will take place i.,... March 5-13, with 3 days of the event to be held in Beaver
Creek on account of scheduling conflicts with the American Ski Classic.
o Proposals from Hiighline Sports and Entertainment:
¦ Oktoberfest: Jeff Brausch showed a video and presented a recap of the 2004 Oktoberfest,
which was significantly stepped up fi „,. the Oktoberfest of recent years. He noted highlights
including keg decorating, traditional music during the day complemented by music geared
toward a younger crowd in the evening and a Fun Run that attracted 225 participants benefiting
Vail Breast Cancer Awareness. Difficulties with Joe's Deli, the inclusion of rap music,
strolling entertainment, a hard time selling sponsorships and barstool racing were identified as
"lowlights," or areas for imrk.. ,rement or elimination. The event was affected by weather,
especially on the second weekend in Vail Village, but the survey data indicated a very strong
event. Jeff remarked that the additional efforts of the VLMD on the Front Range v.,, ied to be
very helpful. He described the event as ?.,.1.v.,...ely cost heavy, and significantly dependent on
food and beverage sales.
In his request for $100,000 in 2005 sponsorship fimding, Jeff described the following
potential additions and/or changes to the event:
¦ Entice more visitors: from Out of State, Front Range and Locals.
¦ Make Friday evenings a component of both weekends.
¦ Provide more activities for kids.
¦ Non-stop entertainment on the main stage, eliminating the lags and strolling
musicians.
CSE/sn Minutes: 10/26/04 Page 4 ol'5
¦ More marketing and PR focus for both weekends, including promotion of
lodging packages.
¦ Step away A.... selling food directly.
CSE comments included in...Qasing activity in. the Gore Creek Promenade area and
reviewing the use of the tokens which seemed to affect the spontaneity of spending. When
asked if the potential increase4n.ROI would justify an; extra $40,000 in funding, Jeff responded,
"Absolutely." Additional discussion followed concerning the location of the Lionshead
components of the event next year when Vail Resorts construction will be impacting the core.
¦ Spring Back to Vail: Jeff Brausch presented the request for $100,000 in sponsorship support
for 2005 to help ?.? vi this event, scheduled for April 4-16, into the r.;,...iere spring time
celeL.dt:on in the United States. He ,L used that this next year it would be even more
impt;.al: ve to pull visitors to Vail in April since Easter will fall so early. Jeff stated that Vail
Resorts had quadrupled their sponsorship, contributing both marketing components and cash.
Goals of the event are to target "youth-minded" visitor's and to entice return visits from earlier .
in the season as well as to diff.,..;..L:ate Vail and Vail Mountain fi.,... other resorts in the spring.
The enhanced event will include:
Moving from 2 weekends to the month of April
¦ ,'Spreading the Wealth," with.events in Vail Village, Lionshead and on the mountain.
¦ W«..?.. Miller Films "on snow" experience, filming next year's movie.
¦ TransWorld Snowboarding event at Golden Peak.
¦ Media marketing taken to a whole new level with Ski, Skiing and Outside Magazines. .
¦ Focus on Headliner concerts in a safe venue: possibly moving to the top of the Lionshead
parking structure and/or Golden Peak. There is a desire to book the headliner concert early
so that it can be used as a marketing tool now.
New Business:
Jeff Brausch requested input from the CSE on an opportunity to relocate to Vail a one day,
major music festival event, which has been historically held at Red Rocks and with the potential to
attract 15`to.20 thousand people for a potentially "free" show. CSE members indicated that the
weekend of August 27 would be ideal.
After a lengthy discussion concerning the difficulty of allocating the limited budget over a large.
number of viable events, the CSE directed Sybill to r.,c,are a request for council citing the strong
correlation between their "5 Areas of Focus" and the economic contributions of Special Events,
asking for an additional $75,000 in 2005 funds which would-be directly applied to the 2 events
which are perceived to be mandated; America Days and Holidays in Vail. Alternatively, the
council will be asked to take these two events under their own purview as "culturally designated."
Motion to adjourn at 1:35 p.m.
VS/P: Steve Rosenthal, Richard tenBraak, Unanimous.
Minutes taken and submitted by
Sybill Navas
October 26, 2004
Approved by:
Chairman, Commission on Special Events
Date:
CSE/sn Minutes: 10/26/04 Page 5 ol'5
C
Minutes:
Town of Vail: Commission on SDecial Events Meeting
Town of Vail Community Development Building: Large Conference Room
Tuesday, November 23, 2004 at 8:30am
CSE Members P. y.,.:, aw Stephen Connolly, Steve Rosenthal, Richard tenBraak and
Chairman Dave Chapin
Others Present Included. Pam Brandmeyer, John Edwards, Laurie Asmwsen, Joel Heath John Dakin, Rick
Chastain, Julie WeAmpt, Chris Emmer, and Sybill Navas
Chairman Dave Chapin called the meeting to order at 8:30 am.
Motion to approve the minutes of the meeting held on September 28, 2004 and to defer approval
of the minutes of the meetings of October 20 and 26, 2004 until the next meeting.
M/S/P: Richard tenBraak, Stephen Connolly, Unanimous.
CSE Re.% , .eturing: Ramifications of Ordinance 30-04, passed by Council on 1 n Reading, November
16, 2004 were discussed. Since the Town Council will be Y,.arpointinglappointing 6 out of 7 members
to the CSE at the Council meeting on the 0 of January, the CSE members agreed by consensus to
cancel the meeting scheduled for December 21, 2004. The next CSE meeting will be Tuesday, January
25 at 8:30 a.m.
Consideration of Renewal of the CSE Administrator Contract for 2005: Aj'r.?"ved as presented to
renew the contract with Sybill Navas to r,.v ride coordination and admini,L.uve services to the CSE
for 2005.
Event Recruitment Update and Consideration of Contract Ren o.,1 for 2005: Legacy Sports
Group/Rick Chastain. The CSE decided not to renew the Event Recruitment Contract with Legacy
Sports Group for 2005.
Survey Proposal for 2005 and Recap of 2004 Intercept Survey Data: Untraditional Marketing:
Arr.„ red as presented for intercept surveys at eight (8) events in 2005, with the first intercept survey
to be taken at The Session. Six of the eight events surveyed in 2004 will be identified at the next CSE
meeting for intercept surveys in 2005, and the Vail Lacrosse Shootout will be added to the list.
Emphasis will be placed on establishing accurate &; .?., dance numbers for all eight of the events that
were studied in 2004, plus the Session and the Lacrosse Shootout, for a total of ten events that will be
assessed for detailed attendance figures in 2005.
2005 Funding Allocation Decisions: CSE event funding allocations and admini,ua ive contracts for
2005 were arr.., red as indicated on the attached document. The remaining funds are being held back
for the purpose of attracting or developing a signature event for the last weekend in August or Labor
Day weekend.
M/S/P: Steve Rosenthal, Stephen Connolly, Unanimous.
New Business: CSE members requested a discussion of the permitting process and the Dobson
Specific Special Event Permit as soon as agenda space will allow.
The meeting was adjourned at 1:25 p.m.
Csc/sn
%IHILIteS: 11/23/04 Paee I oft
4
t
M/S/P: Steve Rosenthal, Stephen Connolly, Unanimous.
Minutes taken and submitted by
Sybill Navas
November 23, 2004
Approved by: Date:
Chairman, Commission on Special Events
C5Elsn Minutes: 1111-213/04 PaQe2ufZ
)v
CSE/sn
2005 Allocations
Commission on Special Events: 2005 Funding Requests and Allocations
YEAR: 2005 2005
Funds Available: $590,000 $590,000
Rollover from Previous Year. $0 $0
Total Funds Available: $590,000 $590,000
Event:
Vail Classic: Criterium
Vail Classic
Oktoberfest/Highline Sports
Teva Mountain Games
Vail Film Festival
America Days
Summer Street Entertainment
Spring Bads to Vail
Holidays in Vail' (VVCTB in '03)
Kick-it 3v3 Soccer Tour
American Ski Classic
Bic) Wheel, Brews 'n Chili
The Session
Mardi Gras Vail
Vail Arts Festival
Lacrosse Shootout
Kng of the Mountain Volleyball
Vail Jazz Festival
"YW New Year's Eve for Youth
*Nike Jr. Golf All-Stars (3 yrs)
Taste of Vail
*Tri America Series;Vail Triathlon
Family Spring Carnival
*Western Regional Softball
*US Half Marathon Series
Dine Around Vail
Rcky/Cntrl J3 Alpine Jr. Olympics
Winter Street Entertainment
Subtotal. Event Funds
Administrative Contracts:
Administrative +Expenses
Event Recruitment
Research/Event Evaluation
Subtotal. Admin. Contracts
2005 Dates:
4Sepl
3Sepl
Sep 9-11 816-181
Jun 1-51
Mar 31- Apr 31
4-Jull
Jun 24-Sep 41
Apr 4-161
Nov 25-Dec 181
Aug 5-71
Mar 16-201
25-Junl
Jan 12-161
Feb 5-81
Aug 19-211
Jun 24-Jul 3
Jun 16-19
Jul 3-Sep 51
31-Dec1
Jun 7-10, 2005-071
Apr 6-91
Sep 3-41
11-Mar
Jul 23-24
Sep 10-11
Dec 1-15, 2004
Mar 5-121
Peak Winter DaVs1
I
I
2005 Funds 2005 Funds
Requested: Awarded:
$10,000 withdrawn
$25,0001 tabled
$100,0001 $65,000=
$90,0001 $65,000-
$75,0001 $60,000
$50,0001 $50,000°
$68,5001 $45,OOC-
$100,0001 $40,000
$25,0001 $25,000
$30,0001 $25,000
$30,0001 $20,000
$30,0001 $20,000
$25,0001 $18,000
$25,0001 $15,000
$25,0001 $15,000
$8,0001 $8,000
$10,0001 $7,500
$16,7501 $7,500
$5,0001 $5,000
$5,0001 $5,000
$10,0001 $5,000
$3,0001 $3,000
$1,5001 $1,500
$1,4001 $1,400
$7,000 $0
$10,000 $0
$15,0001 $0
$58,0001 $0
$859,150 $506,9001
$35,0001 $35,000
$35,0001 $0
$20,0001 $20,000
$90,0001 $55,000
$949,1501 $561,900
-$359,1501 $28,100
TOTAL ALLOCATIONS:
FUNDS REMAINING.
*These events are the result of the Event Recruitment Program
1/20/2005
VAII. CO SSION ON SPECIAL. EVEN'T'S
EVENT FUNDING APPLICATION
Please print or type all information
_ /N TL?Ri????D?IA?- Hl?-/??Cjfl?'?:T/ZR:n?IN? ['i4•P
? EVENT: 11411-
? PROPOSED DATE(S):. _TrlNc
? AMOUNT OF CASH FUNDING REQUESTED: 1'21. c, ca
• PRODUCING ENTITY: R46". N C-/-1ND
President or Executive Dit ector's Name: 12bra PiCSt o?/I rv e 4
Name and Title of Person Completing the Application: - _V-25H .,V GD W, S
4 Address:
A? -0 • /3c? x 1692-
Telephone: `?7. o [317o-132-19 FAX: /
WEBSITE: Vo'? -0 . We-r-
E-Mail Address: ;Eq? C??VTU?x ?L F ,vdri-
OTanizatiods tax status: For Profit Non-Profit* 3< Not-for=Profit*
Non-Profit (501C-3), or Not-for-Profit (501C-6) k,.&,..izations, please attach ct...ir.:.t
State II:.V,.,l...ent of Revenue Certificate with this application.
Tax payer 1D#` flY?o??
O Does the Event benefit a charity? Yes No X
o If yes, please name the beneficiary:
Mission Slal.:,...eiit's
?EdEGt? r? ??1 `aT' !??2?,2.yJ,?,.?r?
nv.ivic-?-,?P .s?,0??e S Le?wz+ .??C'? 77?I F?7 u.CE dl?v.l.' S?!aT..
AN i> Cc?v? -on 100 t- -y+ ®TE 7,vdr a2v Z Xw+2?•`d AS A. ?S T/Ns9 P ? 2?.c1 2 ? yc?. ?v E-
1WH•Ce? /S . j3aTN A `< i?.? Cam. „oc .YLJ? 49-1 AS-2 ?.?yA'TI?f• x,02 0 ? /
IW40JS?,4,2T,•s7a,., Number of years your .,.&u.ization has been: in business:
?~'?'•;Tr?N'T ro Sv?e•T19.N.'?4? C+?Cta7751'_
• Brief Des.,..V,;on of the Event:
5 f?/4" /iv %&VZOt119?70WX C 6- .Gp"10' fc2
T.F. GE'9,CL SAfEa;_ Cvn_IS'%s 6960_V 5 /8?AN7
• Describe where event will be located within the Town of Vail:
1/A/L ?fAL-cr&-leve /Yl 4-_01 C.4 r:_ L &rU -7e.YZ
• Will any r...l:on- of the event take place outside of the Town of Vail?
X Yes No If yes, please explain:
r7&-)r4&,73 Ai.,'vN - 77 *"/2r41a: l .rl tf- n%? ES . i,.J .
. ,j0& U.S• '?? ,,A . /,P?!o a jL.°-?4 t'om' Or? rn? S i? A 5S
TOV/CSE -5- 2005 Application for Funds
• Please describe briefly how you will use the funds that you are requesting L.,Y,. the CSE:
T® 7??F,2 a-cam T A-zl g- L 9/!ni
77yi t- L_'.
L,oO[-r:r-?Cr GaST 5 t',?; ?Lc_ TASG F P2?o .2 .'rc? .- 5a T?fi97 /Ji?JT???' ?7'?9
/j NAT AC.L dr j'v/?oiNC? Lv?(c? ??. SI??? ??/ yAiLA'/d?'A?,??i°???i?iG
t?nl N "7 /lo?rNiv i? Y. 78 ? ,? •ts .?-.?
•1?a?io` r am-and services be i ?..?. the 7 own+?rroil Vail? Y'es Ito ->G
If yes, please explain, including a description of anticipated impacts on : Town of Vail
services: i.e. bus service, parking, traffic c?..ta.,l, ,PU QQt closures, etc.
• Is this a: New event>< Existing event _ Number of years in existence
Location(s) of event in previous years:
1;;sc?S 77^% G- t/AiG. PA 575
" . 7`HiS Ev®v T c.? i c ?ivrfjgrjct?s 7 .V f? I
7 _c 2,'v e ? A 5 /4 7-;r-&s4
T ^^ V U Eie7u 1 C
rJA nl?unof ?azdc parts (athletes, artists, exhibitors, etc.) anticipated"/74d
Number of voli..LQ.,, needed X9 Number of event staff
Total Number of sp;,..?.lors anticipated .- r41h-1`5?At )N A2_% 43Pte' TZ,
-Local 46- % In-state (non-local) 2_S % Out of Stateirv %. APA*Z"` . 00 C-.4 a
• If possible, would you intend to host the event in Vail beyond 2005? Yes X No
If yes, for how many years beyond 2005?
• Do you anticipate requesting fimding f v... the CSE next year? Yes X No
If yes, in what amount? • 4CS5 cw rurz tr -Fe A.,o 0-' G- A S
E??y.r7r ,r°A,2n?. P•%°nu>,l .9-.Jn L.do fig c ?4:r:? ?? ?^' ..
REQUIRED ATTAuuv]EMS Oncomplete applications will not be considered):
? Detailed event budget, including all anticipated revenues and expenses..
? Marketing plan and detailed explanation of potential for sponsorships and media.
exposure.
? Previous year's event evaluation, including income and expense s,". ,...ent (if
existing event).
? Past or projected demographics of event attendees and.6r;,r,ding:
? Brief des.,..v,:on of potential benefits to the Town of Vail, including an e6,L..ated #
of in.:..,...ental. room nights and increased .spending ;gen;,. a?, d.
? What return on investment should the Town of Vail expect?
? Organization ro.,b,,.,, naming:
¦ All officers and respective positions
¦ Board of Directors and positions
The CSE «FV,,.Jates the inclusion of any additional support materials, such-as videotapes,
pro6-...s, news articles and other printed materials.
TOV/CSE -6- . 2005 Application for Funds
PLEASE SUBIVIIT.15 COr izS (at least one formatted so as to be easily copied, Le.
unbound, 8 % z 11 size) OF Y ate. COMPLETED APPLICATION AND REQUIRED
ATTM-nivIENTS TO:
Vail. Commission on Special Events
C/o Sybill Navas
Town of Vail
75 S. Frontage Rd
Vail, CO 81657
For information and questions call Sybill Navas at 970 376-2394.
EVENT NAME: ?1,41L /N:?i'Z?U 797??Y1Ti?lL ?iG f/ ft? ??d. E/4;9/N r 6- CAP
PROPOSED DATES:
Funding in the amount ofl OD - `z) was art,.oved' by the CSE on (date) X??
Subject to the following conditions: .
Signature: CSE Coordinator
Signature: Applicant
Unless otherwise specified in the c...'.ct, CSE funds will be distributed. per the following
r,....ula:
1/3 of the ?ks nt up?n?the s' g.,00 ntractstipul g terms of the CSE's
funding allocatio
¦ 1/3 of the amo t u n verifi o of the ac,??r..ent the advertising
¦ 1/3 of the,.,,', ant the ....,led the evelat.
TOV/CSE -7- 2005 -Application for Funds
VAIZ, aNG AND DEvELopmENT
Vail International High .Altitude Training Camp
June 1-5, 2005
Overview
Athletes around the world spend much time developing skills and knowledge in the hope
of performing at the Olympic and Professional level. For the competitive cyclist the
journey to career success in the sport involves years of hard training. Unfortunately for
the vast majority of exceptional aspiring amateur level cyclists,- gaining access to truly. .
professional sports medical assessment, training facilities and coaching is almost as
difficult as becoming an Olympic champion. Even more frustrating to athletes is the
realization that highly skilled support is very often unattainable 'due to the high cost
incurred.
To help fill this void Vail Racing And Development (VRAD) has been working hard to.
develop and host an affordable elite level invitational high altitude training camp in .
Vail this spring. Young accomplished and dedicated cyclists from around the world.
will be invited to attend, along with crossover athletes attending the Teva Mountain
Games.
When the athletes arrive in Vail they will be put through rigorous assessment and testing
conducted by local medical professionals. Seminars will expose athletes to all aspects of .
top level cycling. Since the camp is held at the same time as the Teva Mountain Games
including a VRAD hosted Teva Games event, camp seminars will be open to both the
general public and Teva Games athletes. On-road skill development c, _':r.letes the *in-
depth training camp with `real-world' practical training sessions in.the r.,..u.of highly
organized and supported group rides in the Vail/Eagle County area.
The Vail International High Altitude Training Camp is an outstanding opportunity
to showcase Vail, its facilities, hospitality aced value.as a quality destination for
cyclists and other athletes to visit and train.
VRAD's long-term goal is to grow this annual event as the cornerstone of a
deveLr...:ent prog.«.?..that will lead to similar projects and ultimately, creation
of a year-round multi-sport training center in Vail
Vail Racing And Development's event production credentials include, the Teva Mountain Games
Vail Pass Hill Climb, Colorado State Hill Climb Championships at Beaver Creek and Tuesday
Nights on Broadway (13 week ...:lo.:um training series in Eagle). For further information contact:
G Roy, Pickavanee - President 970 376.5917 nickavanceaa.vvmc.com or ntnickaa.hotmail.com
m John Edwards - Marketing 970 390.8298 teamcenturvtela.earthlink.net
I
VAIL RACING AND DEVELOPMENT
USA
Vail International High Altitude Training Camp
June a-5, 2005
Marketing/Exposure Benefits for Vail
First year goal: Showcase Vail as a preferred summer athletic destination
• Advertising
o Velo News (National-International)
96,000 Readership per issue
Avg. household income of $115, 700
Reader ages 18-45 with avg. of 39.9 yrs
o Various domestic cycling industry publications and newsletters
• Websites
o United States Cycling Federation (wwwaisacvclina.orc).
o Teva Mountain Games (www.tevamountaineknies.com)
o Vail Racing And Development (www.vrad.net)
o Other sites and links tba
• Broadcast E-mail
o Regional-National cycling teams and organizations
• Local Regional - National print media campaign focusing on Olympic tie4n
and visiting professionals
• Teva Mountain Games participant/public access to seminars/workshops
• Extensive "word of mouth' throughout the cycling community
(This caliber of affordable training camp is
• Lodging impact: 200-300 room nights likely first year
• Potential for extended stays: This camp has an added attraction to bothparticip ants and
the local business community. Both the USA and Canadian National Championships are
hosted within a month of they. It will stake sense for many camp athletes, and families
to stay longer in the Vail area in order to continue training at altitude prior to competing in
these major events.
Athlete Benefits
• Low cost of registration (Normally $750+ for an average I day cycling camp)
• Seminars/workshops open to other visiting athletes and public
• Scenic views, warm weather (Train on famous `Coors Classic' courses) put Vail's
best foot forward.
® Professional medical and physical therapy supportprograms
• High Altitude =High Performance training effect not attainable elsewhere
• Training camp registration includes Teva Mountain Games Vail Pass Hill Climb
entry, bolstering attendance of this established event partner .
YATL aNG AND DEVELopmENT
USA
Cycling
Vail International Mgh Altitude Training Camp
June 1-59.2005
Training Camp Participants.
Focus athletes:
o Junior (ages 15 - 18)
® Espoir / U-23 (ages 19 - 23)
Guest athletes: Invited Professional road and mountain riders
0 Selected participants including local public and. Teva Mountain Games athletes
(At camp director's dis.,.C«on)
'total maximum first year participant riders = 40
Gender: Male and Female
Skill level:
® Junior All categories 1-5
0 Espoir / U-23 All categories 1-3
® Other All categories 1-3
Invited locals/public
Training Camp Professional Support Staff
0 Vail/Summit Orthopaedics doctors. (4)
Howard Head Sports Medicine Center therapists (6)
® Vail Valley Medical Centerpersonnel (3)
® Guest lecturers (4)
® .Other (TBD) .
United States Cycling. Federation/USA Cycling sanctioned and insured
Training Camp Non-Professional Support Staff
® 'Volunteers for registration, driving, logistical assistance and other support (10)
VAIN RACING AND DEVELOPMENT
USA
OCYCIOV
Vail International Nigh Altitude Training Camp
June 1-5, 2005
Projected Event Income
Athlete Fees:
® Junior/ Espoir/ Public = TBD pending available underwriting
** These fees ideally needs to be as low as possible n order to target high level
athletes that don't normally have a lot of disposable income due to their ;,a,e
training schedules and commitment to the sport.
Anticipated Costs For Event Athletes
® Travel: Some attendees may be partially reimbursed depending on underwriting
Accommodations: Ev;;.v,.en Lodge or other Vail accommodation (TBD)
® Food: Attendees will be on their own to explore Vail's many fine restaurants during free time
(Vail Valley Medical Center Cafeteria pre-ride training meals -TBD)
® Equipment: Riders will bring their own team bikes and clothing
Approximate Costs Expected to be. Incurred by Event Organizer
® Cargo Van: For transport of equipment to diffc,.catt venues
* Passenger Bus: For transport of camp athletes to different venues
_ $1,500
® Guest Professionals /Coaches/Speakers:
Acc,.......odations & retainer fee - $600 ea. x 4 people
= $2,400
Advertising budget - regional/national/ international
® Velo News USA / International - $700 for ad placement
® Local/ Regional print media - $700 for ad placernent/supplies/mailing
_ $1,400
Event Title
Retain title "Vail International High Altitude Training Camp"
$500
Projected cost of hosting Vail International High Altitude Training Camp
(Not including any attendee lodging or u ,sportation underwriting)
= 55.800
Vail Racing And Development is.asking the TOWN of VAIL Commission.on Special
Events for financial assistance to help bring this high profile, elite event to Vail in the
amount of $3,000
VAIN RA aN G AND DE vEL opmENT
EAM CENT l'l.J R 1,I TEL
The V D Mission
® Develop grassroots performance programs for youth and adults; train and mentor younger riders
who are the future of our sport and community.
® Promote the Vail area as a destination for cycling, which is both a healthy family lifestyle choice
and an alternative form of transportation important to sustainable v.,,ath.
In 2004 Team CenturyTel has been highly successful r:,t,.:.senting the Vail a.,.& in Rocky Mountain
Region and National competition, bringing home:
® 7 Colorado State Championships
® 3 National Championship Road Podiums
o 40 wins
0 43 top three finishes
3 41 top five finishes
0 56 top ten finishes
VAiL C' NG AND EV'ELOPIMENT
TEA CENTURYTEL
Vail Racing And Development is a youth-focused, community-based non-profit organization with a
proven track-record of producing events that benefit all ages. In the past six months VRAD has hosted the
following in the Vail/ Eagle County area:
® 2004 Teva Mountain Games 1" Bank Vail Hill Climb - which raised $1,608 for the Eagle
County Sheriff Department's DJLR.EJHealthy Lifeskills school education program.
® Think First/VVMC neurological injury prevention program . working with key local events
. including Cinc , de Mayo, Flight Days and Berry Creek Safety Day; VRAD has helped run bike
rodeos for youngsters and given more than 400 helmets and safety instruction to kids who 'couldn't
otherwise afford them.
® Tuesday Nights on Broadway Open-Air Market and bicycle races a summer long series of
criterium events (Free for kids under 18) that has helped the Eagle Valley Chamber- of Commerce
bring.new energy and community focus to do-A..cgwn Eagle.
® USA Cycling Colorado State Championship Hill Climb at Beaver Creek, including the Lance
Armstrong Junior Olympic Race Series for youngsters 10-18 years of age, the first rung in the
ladder to the U.S. OI). V:c Team.
Additionally VRAD has continued to work with the adult cycling community v,,...oting health/fit clinics ,
and safety checks for riders of all ages through Vail Valley Medical. Center and Howard Head Sports
Medicine.
Thanks to ?L ..g.reglonal eh. '",nic and print media Y«. Lmrships, Team CenturyTel's effective 2004
combined radio/television/print marketing reach exceeded well' over I million persons.
Additional VRAD events planned for 2005:
® Colorado State Championship Time Trial - Beaver Creek to Eagle
® Colorado State Championship Road Race - Eagle Ranch .
® National USA Cycling Training Camp Vail
Team structure 2005:
® Elite Junior Squad
o Elite Junior/U23 women's squad
0 Pro 1-2' Squad
Contact: John Edwards
teamcenturvtelZearthlink. net
(970) 390-8298
VAIN aNG A11T.D DEvEwpmENT
TEA CEIVTlIRYTEL
Roy Pickkavance - VRAD President
Born; Sept 12 1971 - Edmonton, Alberta, Canada
BSc (Hon) PT - MCSP MCPA
Licensed physical therapist in USA, CAN and UK
ISSA (International Sports Science Association) up i 1
NCCP 1 (National Certified-Coaching Program Special Olympics)
® Therapist for many elite and professional 'athletes, including Mr. Olympia (Dorian Yates)
and other Grand Prix Tour pro bodybuilders
Ct...,Ay.therapist for Steadman Hawkins/Howard. Head Sports Medicine Center - Vail; CO
USA Cycling Category 1/ UCI Elite
® Provincial/Western Canadian and Canadian National champion titles in cycling
® Member of the Canadian National Junior Team - 2 yrs
® Member of the Canadian National Senior Team - 3 yrs
® Extensive international classic and stage race/tour experience (North
America/Europe/Asia)
® Canadian Provincial Champion titles in running (XC/Road/Track),.,soccer and field hockey
John Edwards -VRAD Vice President /Marketing
Bom: July 17, 1949 -Palo Alto, CA
USA Cycling Category III/Master/ USA Cycling OfficiaVAAAMMSA Certified Spin Instructor
Teams:
® Blue Cross/Blue Shield of Florida
® Mavic-Cannondale
Co-Founder/Coach/Marketing for two nationally recognized junior development clubs
(Team MAJIC/Kidspeed, Inc.)
Extensive experience - Sports marketing, salestevent. r...u.otion and media relations..
Event Management:
® Director: Colorado Eagle River Ride Century - Beaver Creek, CO
Teva Mountain Games lst Bank Vail Hill Climb -= Vail, CO.
Tuesday Nights on Broadway downtown.criterium series -Eagle, CO
Colorado State Championship .HM Climb- Beaver Creek, CO.
Weekly USCF criterium and time trial series - Tampa/St. Petersburg, FL,
Media:
A Television news anchor/reporter/morning show host
® #1 rated radio air talent - Denver, Tampa and Kansas City
® Stringer/event announcer for professional cycling, auto racing, skiing and tennis
Editor:
® Inside Line - C,,.L d Florida regional cycling newsletter
Skiing:
PSIA, Certified Alpine Instructor - Vail/Beaver Creek Colorado
0 USSA Alpine competitor
VAn LING AND DEVELOPMENT
TEAM CENTUR 'TEL
Christian Garlapow --VRAD Sergeant of Arms
Born: July 22, 1969 - Grand Island New York
USA Cycling Categoryl /UCI Elite
® New York District Road Race Champion
® New York Empire State Games
o Ten-Time Overall Osmium Champion
o Team Time Trial Gold medalist (9 Times)
o Points Race Gold Medalist
o Extensive South American/Caribbean and North American Stage Racing.Experience
e President Buffalo Bicycling Club Inc.
e Director - Buffalo Summer Aerodrome Series
Skiing:
e PSIA Certified Alpine Instructor - Vail/Beaver Creek Colorado
® New York State Mogul Skiing Champion
Coach:
® Beaver Creek Nordic Demo Team (World Telemark Champions - Battle of the Ski Schools)
® Kissing Bridge New York Youth Freestyle Ski Team_
Dave Lever - VRAD Secretary
Born: Wiesbaden, Germany February 6, 1962
USAC Category III Road/IV Cross Master- NORBA Expert
Teams:
® Cannondale Grassroots program
a Barracuda
G Ibis
® 1st place 1993 Cross Country Schweineberg, Germany
®. Top 10 Cross Country - World Championships, Vail
Goal:
C Category 1 U.S.A. Cycling -
Colorado Cyclo Cross Championship
Scott Bartel - VR,4D Treasurer
Born: July 29, 1973 - Dearborn, MI
USAC Category III Road/ NORBA Expert
® Top 25 Tour de Bisbee Stage Race, AZ
® Physical therapist - Howard Head Sports Medicine, Vail, CO
Goals:
® Category I U.S.A. Cycling
Tl /E
1
'" § y.
,/ 7/
9703288629 EAGLE COUNTY ADM IN
VAIL COAUMSSION ON SPECIAL EVENTS
EVENT FUNDING APPLICATION
Please print or type all information
EVENT:
Vail Classic Road Ride
? PROPOSED DATE(S):
September 3, 2005 - Labor Day Weekend
04:51:47 p.m. 01-11-2005 1 /1
?b+ Navas
41-79 -Zl 15-7
9 AMOUNT OF CASH FUNDING REQUES i w: $16,000
0 PRODUCING EN t ju f: Snowboard Outreach Society
President or Executive Director's Name:
Person C..,..rleting the Application:
Ad&,,":
Am Menton, Executive Director
Am Menconi, Executive Director
PO BOX Avon, CO 81620
Telephone: 970 845 7040. FAX: 970 845 7067
WEBSITE: www.sosoutreach.org or www.sosride.net
E-Mail Address: am@vail.net
Organization's tax,.-&t4s: Non-Profit (501C-31 please attach ci...:...t
State Department of Revenue Certificate with this application.
Tax payer ID # 84 - 1332554
o Does the Event benefit a charity? Yes X_ No
o If yes, please name the beneficiary: Snowboard Outreach Society
Mission Statement: The Snowboard Outreach Society is dedicated to serving
and inspiring youth. SOS teaches core values, ?.., rides adult mentorship and
creates community outreach ilvortunities through adventure sports.
Number of years your organization has been in busincss: 11 Years
c Brief Description of the Event: This is a request to support the second
annual Vail Classic Road Bike Ride. A group ride targeted at older cyclists
who look for a challenge climbing 4 mountain passes. It follows the
` Leadville Loop" an 80 mile course. This is the only bike event in Colorado
that weekend The Vail Classic is designed to capture riders from around the
state.
i` • Describe where event will be located within the Town of Vail:
The ride starts and ends at East Meadow Road in front of the Colorado Ski
Museum. The post event meal is along the Gore Creek Promenade.
• Will any portion of the event take place outside of the Town of Vail?
_X -Yes No If yes, please explain:
Riders will travel east to Minturn, south to Leadville then north to Cooper
and back to Vail.
• Please describe briefly how you will use the funds that you are requesting from the
CSE:
The $25,000 is needed to cover the cost of Vail Classic Bike Jerseys, event
equipment, food, marketing and some staff time.
• Will additional in-kind services be required fig.... the Town of Vail? Yes _X_ No
If yes, please explain, including a description of anticipated impacts on Town of Vail
services: i.e. bus service, parking, traffic control, street closures, etc.
SOS is requesting in-kind services of Police for the start and a town bus for a
one time pick-up at Fremont Pass.
• Is this a: New event Existing event _X Number of years in existence 1
Location(s) of event in previous years: Vail
• Number of participants (athletes, artists, exhibitors, etc.) anticipated: 300-500
Number of volunteers needed: 50 Number of event staff : 8
Total Number of spectators anticipated: N/A
Local % In-state (non-local) % Out of State %
• If possible, would you intend to host the event in Vail beyond 2005? Yes _X_ No
If yes, for how many years beyond 2005?
• Do you anticipate requesting funding from the CSE next year? Yes X No
If yes, in what amount? Yes as the event continues to grow, SOS would t-equest
less funds and acquire more participants.
REQUIRED ATTAt ruvIENTS (incomplete applications w' not be considered):
? Detailed event budget, including all anticipated revenues ana expenses.
? Marketing plan and detailed explanation of potential for sponsorships and media
exposure.
Previous year's event evaluation, including income and expense statement (if
existing event).
? Pastor projected demov.,phics of event attendees and spending.
? Brief description of potential benefits to the Town of Vail, including an estimated #
of in..LQLuental room nights and increased spending generated.
? What return on investment should the Town of Vail expect?
? Organization rosters naming:
¦ All officers and respective positions
¦ Board of Directors and positions
The CSE apF.,zciates the inclusion of any additional support materials, such as
videotapes,
pro&L.us, news artic les and other printed materials.
TOV/CSE - 7 - 2005 Application for Funds
PLEASE SUBMIT 15 COPIES (at least one formatted so as to be easily copied, i.e.
unbound, 8 Yx 11 size) OF a nz COMPLETED APPLICATION AND REQUIRED
ATTAiL,nid NTS TO:
Vail Commission on Special Events
c/o Sybill Navas
Town of Vail
75 S. Frontage Rd.
Vail, CO 81657
For information and questions call Sybill Navas at 970 376-2394.
EVENT NAME:
PROPOSED DATES:
Funding in the amount of was approved by the CSE on (date)
Subject to the following conditions:
Signature: CSE Coordinator
Signature: Applicant
Unless otherwise specified in the contract, CSE funds will be distributed per the
following
formula:
¦ 1/3 of the amount upon the signing of a contract stipulating the terms of the CSE's
funding allocation.
¦ 1/3 of the amount upon verification of the placement of the first advertising
¦ 1/3 of the amount upon the completion of the event.
Description
General Expenses
Aid station food
Ambulance
Communications
Cost of Retail T Shirts
Cost of Retail Caps
Comp Riders
Credit card expense (discount rate)
Credit cart - TMS monthly fee
Credit card transaction fees
Deposit Processing
Insurance
Insuranoe-Event, Alcohol
Jerseys-Shipping
Law Enforcement
Maps
Miscellaneous
Office Supplies
Portalets
Postage - Mail option registration
{Postage-Post Ride Jersey
Printing - Maps-Route
Printing - Maps-Start and Finish
Registration Design
Registration Printing
Rental-Equipment
Rental-Trucks
Route Signs
SAG Signs
Supplies
Web site
Expenses
SOS Vail Classic Road Ride Expenses - Budgeted 2005
500 800 700 Soo -g00-, 1000 1100 1200
Riders Riders Riders $ iderg-_ Riders Riders Riders Riders
$ 1,715 $ 2,058 $ 2,401 $ 2,744 $ 3,087 $ 3,430 $ 3,773 $ 4,116 _
$ 350 $ 350 $ 350 $ 350 $ 350 $ 350 $ 350 $ 350
$ 300 $ 300 $ 300 $ 300 $ 300 $ 300 $ 300 $ 300
$ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000
$ 1,050 $ 1,050 $ 1,050 $ 1,050 $ 1,050 $ 1,050 $ 1,050 $ 1,050
$ 200 $ 200 $ 200 $ 200 $ 200 $ 200 $ 200 $ 200
$ 618 $ 742 $ 866 $ 990 $ 1,113 $ 1,237 $ 1,361 $ 1,484
$ 45 $ 45 $ 45 $ 45 $ 45 $ 45 $ 45 $ 45
$ 195 $ 234 $ 273 $ 312 $ 351 $ 390 $ 429 $ 468
$ 200 $ 200 $ 200 $ 200 $ 200 $ 200 $ 200 $ 200
$ 400 $ 480 $ 560 $ 640 $ 720 $ 800 $ 880 $ 980
$ 1,485 $ 1,485 $ 1,485 $ 1,485 $ 1,485 $ 1,485 $ 1,485 $ 1,485
$ 20,000 $ 24,000 $ 28,000 $ 32,000 $ 36,000 $ 40,000 $ 44,000 $ 48,000
$ 6,000 $ 6,000 $ 6,000 $ 6,000 $ 6,000 $ .6,000 $ 6,000 $ 6,000
$ 200 $ 200 $ 200 $ 200 $ 200 $ 200 $ 200 $ 200
$ 11000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000
$ 550 $ 550 $ 550 $ 550 $ 550 $ 550 $ 550 $ 550
$ 2,100 $ 2,100 $ 2,100 $ 2,100 $ 2,100 $ 2,100 $ 2,100 $ 2,100
$ 1,800 $ 2,160 $ 2,520 $ 2,880 $ 3,240 $ 3,600 $ 3,960 $ 4,320
$ 1,050 $ 1,050 $ 1,050 $ 1,050 $ 1,050 $ 1,050 $ 1,050 $ 1,050
$ 322 $ 322 $ 322 $ 322 $ 322 $ 322 $ 322 $ 322
$ 175 $ 175 $ 175 $ 175 $ 175 $ 175 $ 175 $ 175
$ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500
$ 2,000 $ 2,000 $ 2,000 $ 2,000 $ 2,000 $ 2,000 $ 2,000 $ 2,000
_ $ 2,134 $ 2,134 $ 2,134 $ 2,134 $ 2,134 $ 2,134 $ 2,134 $ ?_134-
}J
$ 928 $ 928 $ 928 $ 926 ¢ 028- '?- aln $ 928 $ Ie.111;
928
__-750- -6-----750- -;b ff $ 750 $ 750 $ 750 $ 750 $ 750
500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500
$ 200 $ 200 $ 200 $ 200 $ 200 $ 200 $ 200 $ 200
$ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500
Page 1
Salary Expenses
Salary
Salary (Registration)
Start Line Expenses
Parking Expense
Packet Bags
TruckNan Rental
Wrist bands
Finish Line Expenses
BBQ
Music
Trash collection
Entertainment Expenses
Volunteer Dinner
Director meals
Volunteer shirts and lunches (175)
Permits
Summit County Special Events
Total Expenses
Expense Per Rider
Expenses
$ 10,000 $ 10,000 $ 10,000 $ 10,000 $ 10,000 $ 10,000 $ 10,000 $ 10,000
$ 1,800 $ 2160 $ 2,520 $ 2,880 $ 3,240 $ 3,600 $ 3,960 $ 4,320
$ 150 . $ 150 $ 150 $ 150 $ 150 $ 150 $ 150 $ 150
$ 334 $ 334 $ 334 $ 334 $ 334 $ 334 $ 334 $ 334
$ 998 $ 998 $ 998 $ 998 $ 998 $ 998 $ 998 $ 998
$ 63 $ 75 $ 88 $ 100 $ '113 $ 125 $ 138 $ 150
3,000 $ _ 3.600 S 42M . 4,$0^ g x,480- $ OW -$ v,dOfi ?,cw
500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500
$ 600 $ 600 $ 600 $ 600 $ 600 $ 600 $ 600 $ 600
$ 750 $ 750 $ 750 $ 750 $ 750 $ 750 $ 750 $ 750
$ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500
$ 1,000 $ 1,00D $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000
$
100.00
$
100.00
$
100.00
$
100.00
gal
$ 1
100.00
$
100.00
$
100.00
#.d F
11.,062- 980 $ 82,898 $ 88,818 $ 94,735 $ 100,853 $ 106,571 $ 112,489
_
142.12 $ 128.30 $ 118.43 $ 111.02 $ 105.26 $ 100.65 $ 98.88 $ 93.74
Page 2
Income
•
SOS Vail Classic Ride Revenues - 2005
Description "500, 600'
( 760
s' " 800 660 1000
I 1106 2
Riders Riders . Rider Riders Rides Rides Riders Riders
Beer Safes $ 3,750 $ 3,750 $ 3,750 $ 3;750 $ 3,750 $ 3,750 $ 3,750 $ 3,750
Meal Sales $ 3,500 $ 3,500 $ 3,500 $ .3500 $ 3,500 $ 3500 $ 31500 $ 3500
Rider Registration $ 44,430' $ 53,316 $ 62,20E $ 7y,68tl $ 6,974 1 do,abu a w,;!46 $ 106,632
Total Retail $ 5,000 $ 5,000 $ 5000 $ 51000 $ 5,000 $ • 56000 $ 5,000 $ 5,000
Sponsorship Sinclude. TOV $25K) $ 30,000 $ 30,000 $ 30,000 $ 30`000 $ 30,000 $ 30,000 $ 30,000. $ 30,000
Mail: Registration Fees $ 1',800 $. 2y160 $ 2,520 $ 2.880 .$ 3,240 $ 3,600 $ 3;960 $ 4`320
Totalancome $ 86,680 $ 95,566 $ 104%452. $_ 113,,338 $ 1221224 $ 131110 139,996. $ 14802
TotallExpenses $ . 71,062 $ 76,980 $ 82,898 $ 88,816 $ 94,735' $ 100,653 $ 106,571 $ 112,489
NetProtiit $ 15,618 $ 18,586 $ 21,554 $ 24,522 $ 27,489 $ 30457 $ 33,425•• $ 36,393
Gross Income Per Rider $ 173.36 $ 159.28. $ 149.22 $ 141.67 $ -135.60 $- 13,11 $ 127.27 .$ 124.07
Director bonus $ . $ . $ . $ . $ . $ ' $ " $- "
Net $ 15,618 $ 18,586 $ 21,554 $ 24,522 $ 27,489 $ 30`457 $ • 33,425 $° 36,393
Margin 102% 19.45% 2014% 21.64%1 22:49% 23.23%, - 23.88% "24.44%
Income
SOS Vail Classic Ride Revenues - 2005
Description 500 600 M 700 800 900 1000 1100 1200
Riders Riders Riders Riders Riders Riders Riders Riders
Beer Sales $ 3,750 $ 3,750 $ 3,750 $ 3,750 $ 3.750 $ 3,750 $ 3,750 $ 3,750
Meal Sales $ 3,500 $ 3,500 $ 3,500 $ 3,500 $ 3,500 $ 3.500 $ 3,500 $ 3,500
Rider Registration $ 44,430 $ 53,316 $ 62`202 $ 71,055 $ . 79,974 $ 881-860 $ 97,746 $ 106,632
Total Retail $ 5,000 $ 5,000 $ 5,000 $ 5,000 $ 5,000 $ 5,000 $ 5,000 $ 5000
Sponsorship (include. TOV $251) $ 30,000 $ 30,000 $ 30,000 $ 30,000 $ 30,000 $ 30,000 $ 30,000 $ 30,000
Mail Registration Fees $ 1,800 $ 2,160 $ 2,520 $ 2,880 $ 3`240 $ 3,600 $ 3,960 $ 4,320
Total income $ 86,680 $ 95,568 $ 104,452 $ 113`338 $ 122,224 $ 131,110 $ 139,996 $ 148,882
Total Expenses $ 71,062 $ 76,980 $ 82,898 $ 88,816 $ 94,735 $ 100,653 $ 106,571 $ 112,489
Net Profit $ 151618 $ 18,586 $ 21 1554 $ 24x522 $ 27,489 $ 30,457 $ 33{425 $ 36,393
Gross Income Per Rider $ 173.36 $ 159.28 $ 149.22 $ 141.67 $ 135.80 $ 131.11 $ 127.27 $ 124.07
Director bonus $ - $ - $ - $ - $ - $ . - $ - $ -
Net $ 15`618 $ 18,586 $ 21,554 $ 24,522 $ 27,489 $ 30,457 $ - 33,425 $ 36,393
Margin 18.02% 19.45% 20.64% 21.64%1 22.49% 23.23% 23.88% 24.44%,
Page 1
Drivers
Average Registration/Contribution
Aid Station Food _$
Insurance $
Jerseys $
Portalets (number)
Portalets (cost per) $
Salary $ ---
Bonus %
Salary Registration (per rider) $
BBQ --? -------._.. _.
_...---------__
BBQ Gratuity --
Wrist bands $
Volunteers 1
Volunteer Lunches I $
Cost of T Shirts
Number of T Shirts
- - - - - -------..
----------
Cost of Caps _ . .... ..._.._._.__?_.__-._.__._-.
' r
$10.50,.
_ umber of Caps
... ._........---
---------- 100 I
.
.
- ?- -
% on-line registration ; .
- -- - - - -- --._._........
.-
0.6
----------------- ?- -
Credit Card Fees ? - --- -
0.0232T----------_...__
Postage -Mail Option Regisistration _
g'.
/° of Mail Option Registration 0.6
Authorization Fee 0.3; ,
Batch De ost Fee
P -- - - --.
0.25
...
Item Fee
_
------- ---- ---
- -
- - ?
0.1
Total Online Fees _.._.- - . .
-
0.65;
??-? 2002 actual
0.80
__..._...---421- --
50_00
12,000
3.60
_6.0(
0.0%
0_12r
100
3.0(
10.0(
300
_..._ .-_._...._..fi...- ------._..
Marketing Plan and Explanation of Potential for Sponsorships and Media
Exposure
The Vail Classic is marketed to experienced riders around the state of
Colorado from ages 30 to 60 who have high disposable incomes
($65,000 per year and up).
This group looks for unique physical challenges, well supported events
and added value benefits such as a cool Vail jersey and hotel package.
Last year, the following tactics were used:
1. Partnered with the Think Summer/Think Vail efforts to market
the month of September. They created hotel packages that
included the Vail Classic registration. This was a win-win. The
Vail Classic provided a reason to stay in Vail hotels and the
Think Vail campaign provided Internet marketing through their
existing programs.
2. Purchased Radio and Print advertising in front range outlets.
The Vail Classic used 10 to 20 percent ($2,500 - $5,000) of the
Vail contribution to buy advertising. In addition, we created in-
kind sponsorships with local radio and print media to drive
awareness to both locals and visitors weeks before the event.
3. Viral Marketing through www.sosride.net and broadcast emails.
Our email addresses number over 500 and we have accesses to
over 30,000 others through active.com. This was the most
effective effort in bringing in riders.
4. In store Vail Classic brochures to over 100 bike shops
throughout the state.
5. Press releases and news stories. The Vail Classic received
mention in VeloNews, local papers and radio stations.
6. TV8 television interviews occurred each week along with 30
second commercials running throughout the week.
7. The Vail Classic capitalized off of the success of the Colorado
Eagle River Ride, which SOS produces. A three-year old event
that had over 450 riders. These two Vail Valley events are
becoming a tradition of well run rides.
Sponsorship Opportunities
The Vail Classic had 9 sponsors last year and the Colorado
River Ride had 10. Each raised approximately $27,000 through
sponsorship dollars. The Vail Classic had 175 riders and the Colorado
River Ride had 450.
A
The Colorado River ride had over $10,000 of in-kind donation from
Beaver Creek Resort Company. This is important background in
foreseeing new opportunities. Since both rides need the commitment
of one or two major sponsors in order to underwrite a successful
event.
Once this has been obtained, then it is possible to find approximately 5
sponsors at $2,000. Also, the Vail Classic was decided on only 6
weeks before the ride date. With an early start this year, we would
like to package both rides as sponsorship opportunities.
We see the most likely corporate sponsors as local businesses that
want to support the charity (Snowboard Outreach Society) and have a
passion for cycling.
Previous Years Evaluation
Last years event was the first year. The Town of Vail and SOS
partnered on this 6 weeks before the ride date. We had 175
registered riders and a hell of a lot of rain on the day before and day
of. This was twice the number of riders in the first year of the River
Ride.
Given the weather, we felt this was a successful event. We had
enough volunteers and event logistics in place, probably the toughest
part to organize.
Advertising went well due to piggybacking existing efforts of both
Think Vail and the Colorado River Ride. Given the knowledge of
growth in the River Ride and other citizen rides, the Vail Classic should
grow to 300-400 riders in its second year and grow to nearly 1000
before it tops off.
A majority of riders came from the front range.
Past and Projected Demographics of Event Attendees and Spending
Age: 30 - 65 year old
Sex: 75% Male; 35% Female
According to GEN-A Marketing, a division of National Sports Network which
owns 17 publications for recreational sports such as Rocky Mountain Sports
magazine, our rider is often referred to as "participants in life." This are
recreationalist list who participate in 100 days a year or more in active sports and
fitness. This population enjoys the rewards of hard work by living life to the
fullest. With an average Household Income of $75,650.
Our riders show the ability, willingness and motivation to consider, adopt and
become loyal participants of our events due to our personalized services. They
are active, highly educated professionals who spend over $5,000 per year on
their recreational equipment and trips.
Description of Potential Benefits to the Town of Vail, Including and
Estimated # of Incremental Room Night and Increased Spending
Gene. c..*d
Through Vail Summer Marketing research, a day visitor spends approx. $100 per
day and an overnight guest spends approx. $200. The Vail Classic attempts to
bring over 200 new overnight guests to our rides. This is based on 100 riders
bringing one friend or relative and staying overnight through our hotel packages
that started at $59 per night.
In addition, we expect 200 day visitors based on 100 riders bringing a minimum
of one friend or guest.
The main benefit to Vail is creating summer marketing that Vail is recognized as
a cycling center. Vail needs to broaden its appeal to the County/Spa guest to
include Active/Fitness participants. Cycling offers a high household income and
health conscious individual.
What Return on investment Should TOV Expect
Overnight stay = $40,000
Day vistors = $20,000
Positive Impression = $25,000 (based on advertising spending, press
and viral marketing)
Vail Classic Jerseys = $20,000 (based on 350 jerseys with the Vail
Logo on it)
Vail Classic 2004 Actuals Income-and Expense,
Expenses
Description I
190,
General Expenses Riders
Aid station food
$ - I
1,000 1
Ambulance .350
I
Communications $ 500 I
Cost of Retail T Shirts $ - I I
Cost of Retail Caps $ - ? 1
Comp Riders $ 300 I
Credit card . (discount rate) $ . I I
Credit cart: TMS monthly fee I $ . I I
Credit card transaction fees J $ - I I
Deocsit P------Ina J $ - ' I
Insurance l $ 1.000 I I
Insurance-Event. Alcohol I $ - I I
Jersevs-Shim $ 10,0001 I
Law Enforcement $ 2,200 I "
Marketinn/PR i s 5.000 I I
Miscellaneous J $ 500 1- 1
Office Supplies J $ 100 I I
Portalets $ 200 1 I
Postarae - Mail option registration J $ - I I
Postspa-Fast Ride Jersey J $ 200 1 I
Piiiduw = Marrs-Route 1$ 200 I I
Prirdina - Maps-Start and Finish I $ 200 I.
I
Des!pn 1 $ - I I
R LJi.n Printina is 200 I I
RBI-Eauipment - i $ 200 I
Rental-Trucks : J $ 300 I I
Route Signs Is 250 I I
SAG -Signs is 250 1 1
Supplies I $ 300 I I
Web`site J $ 300 I I
Salami Expanses 1
--I I
I
Staff Salary Is 10,000 I. I
Salary (Re"aistration) I $
I 700 I _ l
I I
-
Start Una Expenses I I I
Parkina E,,, .e 1 I 1
Packet Begs I I I.
Truck/Van Rental is 500 J 1
Wrist bands
. I
l I 1
I
Finish Lino Expenses -
J 1
1 I
Food Court Coordinator. 1 $ 2,400 1 I
Musle I I I
Trash collection I
l
? I'
Entertainment Expenses I
I I
Volunteer Dinner I 1
Director meals
Volunteer shirts aril lunches (175) $ 175
1
Permits I I
Summit(Lake County Special Events $ 650 I I
Total Expenses I
I $ I 1
35,975
Expense Per Rider I $
I
I 189 J'
I I
I I
1
Vail. Classic- 2-------------- ctuals Income and Expense
- - _......, - -- -
Revenues
-.-------
i
Description 190
Riders
Rider Registration I $16,883
-
- - --
-
Total Retail
? $ 250
-
------ ?----------._..?------- --- --- --
:
Sponsorship I $26,000
--
- -_. _--- 4 _--- ..-- -- --- -----
Mail Registration Fees $ - i
Totallncome -
I $43,133 I-
-- - -
--------r---__-..-----;---------------
Total Expenses _
$ 35,975
--- 9 -- ._-...--- --- fi - ._.- .----.
'
Net Profit --
$ 71158 - - --- -- -- - -- --- -
_.-- - - ---
Gross Income Per Rider $ 227.02
Director bonus I $ - I-- -------- ? --------_. ----' --------- --
Net
$ 71158 - ---- , --------; - -- --- -- ----
Margin 16.60%
I -
' -- - --------- ----- - -
i
r?
rLessle
BA./BB/BEA?BB/fEB/®® ???
COLORADO'S ONLY LABOR ®AY.INEEKEND.RIDES
Seatamb®r Ub and 51 2004
Plwoec ..... _., d0 c
Lance is not coming...
these are just cool photos .
VAIL CLASSIC ROAD RIDE 80 MILES • 4 MOUNTAIN PASSES
From Vail Village to Minturn over Batde Mountain and Tennessee Passes to Leadville,
over Fremont Pass to Copper Mountain and over Vail pass to Vail Village.
VAIL VILLAGE CRITERIUM • COLORADO STATE CHAMPIONSHIPS
Lance Armstrong junior Olympic Race, Series
Over $4,000 cash purse plus prime prizes / Vail Village Course
Lodging Packages starting at $59
For further information and regi..-...;on:
W .soSrftmt i 970/390-6081 / For lodging: ?.fldllkVanmm
Tfff FI/Ic?ssic ??-
Rill AffrIA ff, offIrlillif
i
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Radio Ad - KZYR
VAIL CLASSIC BIKE RIDE
:60
SFX (BIG WINTERY WIND SOUND)
SOON THE SNOW WILL HIT THE MOUNTAINS AND THE LAST OF SUMMER
WILL DISAPEAR...
SFX (KICK IN THE SUMMERTIME MUSIC)
SO, JOIN THE FINAL FAIRWELL TO SUMMER 04 WITH THE FIRST ANNUAL
VAIL CLASSIC BIKE RIDE.
THIS LABOR DAY WEEKEND ROAD RIDE... DUBBED i tir- "QUADRUPLE-BY-
PASS" OR "THE LEADVILLE LOOP" BEGINS AT 7:00 AM ON SEPTEMBER 4TH.
LET 80 MILES OF HIGH COUNTRY SEDATE YOUR WINTER WOES AS YOU
CLIMB UP,OVER AND THROUGH 7,200 FEET OF GORGEOUS ALPINE
COMMUNl i ihS OF VAIL, MINTURN, LEADVILLE, AND COPPER MOUNTAIN.
EARLY REGISTRATION BEGINS NOW, SO REGIS i hx ONLINE AT
WWW.SOSRIDE.NET OR MAIL THE REGISTRATIONS FORM AND PAYMENT
TO S.O.S P.O. BOX 2020 AVON, CO 81620. REGISTRATION IS ONLY $80 AND
THE FEE INCLUDES OFFICIAL CLASSIC JERSEY, GOURMET FOOD, SPORTS
DRINKS AND POST PARTY MEAL AND DRINK TICKET
PROCEEDS FROM THE RIDE WILL BENhki THE SNOWBOARD OUTREACH
SOCIETY, HELPING NEEDY KIDS HAVE THE OPPORTUNITY TO BUILD
CHARACTER AND DEVELOP LIFELONG PASSIONS AND RESPECT FOR THE
OUTDOORS.
C O L O R A D O' S O N L Y L A B 0 R B A Y W E E K E N D IN 1 8 E
SIZING GUIDELINES
MEN'S SIZING GUIDE
Pro Sensor fabric in
a club cut with
raglan sleeves, a
20" hidden zipper, a
high collar, side
panels, and three
rear pockets, three
color jersey
Size Waist Weight Height Chest
S 29.31 120.145 64" to 5' 8" 35-37
M 32-34 145-170 5'7" to 5' 11" 38-40
L 35-37 170-190 5' 10" to 6'2" 40-42
XL 38-41 190-220 6' 1" to 6'5" 42-44
XXL 42-45 220-250 6'3" and up 4446
WOMEN'S SIZING GUIDE
Size Waist Hips Weight Height Bust
S(4-6) 25-27 34-36 110-120 51" to 65" 32-34
M (8-10) 27-29 36-38 120-145 5'4" to 5'8" 34-36
L (12-14) 30-32 39-41 140-165 5'7" to 5'11" 36-38
Vail Classic (Leadville Loop)
imm--
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REGISTER ONLINE: sosride.net
last day to mail registration: August 25, 2004
Early registration $80 until August 20 / $95 until September 3 / $115 day of the ride
REGISTRATION FEE INCLUDES:
• A Vail Classic jersey • Aid stations
• Full support with light snacks and drinks • Map, route markings
• Vail Athletic Club shower access • Post party meal • Raffle
Make checks payable to Snowboard Outreach Society. Your cancelled check is your confirmation.
P.O. BOX 2020, AVON, CO 81620
LODGING AVAILABLE: $59 overnight stay based on double occupancy, subject to availability,
not including taxes and service. Go to ThinkVail.com for more information.
Name:
Address:
Email Address:
Home Phone:
City, State, Zip:
Work Phone:
Emergency Contact: Phone:
REGISTRATION TYPE (PLEASE CHECK):
? Early ($80 - until August 20) ? Late ($95 - until September 3)
JERSEY SIZE (CIRCLE ONE):
Men: S M L A XXL Women: S
MWfVOFAM `
Sex: M F Age:
? Day of ($115)
M L
ate,-?t:y:--„
-and m-stratiion:
L. k c^Cv +
ftq ?E
lai Mk
?ROd[ won Tin Summer. Think van,
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KM
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Au111ut?rN
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M m EO a]
Distance (Miles)
?dl/B,YE,YBB/Ol B/BE Oki
ACCIDENT WAIVER AND RELEASE OF LIABILITY
IN CONSIDERATION of being permitted to participate in any way in the Colorado Eagle River
Ride and all other activities (collectively, 'Activ4tieo ,, . sd by the Snowboard Outreach
Society ("SOS',
I acknowledge that these Activities are an extreme test of a person's physlhel and menial
limits, and I voluntarily assume at risks of all loss, damage or injury occurring in connection
with such Activities. I fully understand that my partdpaton carries with it the potential for
death, serious injury, and property loss. The risks inducts, but are not limited to, those caused
by terrain, facilities, temperature, weather, condition of athletes, equipment, vehlcalar trailk
lack of hydration, actions of other people including, but not limited to, participants, volunteers,
spectators, coaches, event officials, and event morflors, andfor producers of the event.
These risks affect not only athletes, but also volunteers. I hereby assume at of the risks of
participating andfor volunteering in these Ad'nrikes. I realize that liability may arise from
negligence or carelessness on the part of the ?:.y..., or endues being relased, or from
dangerous or defective equipment or property owned, maintained or controlled by them or
because of their possible liability without fault..
I certify that I am physically fit, have sufficiently trained for participation in these Activities and
have not been advised otherwise by a qualified medical person.
1 acknowledge that this Accident Waiver and Release of Liability form (11faiver and Release')
will be used by the event holders, s,.,.,.. and organizers, in which I may participate and
that it will govern my actions and responsibilities al said Activities.
In consideration of my application and permitting me to participate in these Activities, l hereby
take action for myself, my executors, administrators, lairs, next of kin, s......u...., and
assigns as follows: (A) WAIVE, RELEASE and DISCHARGE from any and at fiabdity, claims,
demands, actions or rights of action, which are related to my death, disability personal injury,
property damage, property theft or actions of any kind which may hereafter accrue to me
which are related to or are in any way connected with participation in at SOS Activities
(including, without limitation, the Colorado Eagle River Ride) or result from my traveling lo or
from these Activities, THE FOLLOWING ENTITIES OR PERSONS: Snowboard Outreach
Society and its directors, officers, employees, volunteers, representatives, agents,
contractors, the event holders, event ay..a..:, evert dreclors, event volunteers and tiler
successors, assigns and Insurers; and (B) INDEMNIFY AND HOLD HARMLESS the entities
or persons mentioned in this paragraph from arty and all liabilities or claims made by other
individuals or entities as a result of any of my actions during these Activities. I UNDERSTAND
THAT THIS IS A LEGAL DOCUMENT AND THAT BY SWING IT 1 AM GIVING UP MY
RIGHT TO SUE OR OTHERWISE MAKE A CLAIM against SOS and other entities and
persons mentioned in this paragraph.
I intend this Waiver and Release to be effective whether or not any loss, damage, hry'ury or
death RESULTS FROM NEGLIGENCE of SOS or arty of its directors, officers, employees,
volunteers, rept :a,; agents, contractors, the event holders, evert sponsors, event
directors, event volunteers and their successors, assigns and insurers. I uriti . that
negligence means a failure to do an act whfeh a reasonably careful person would do, or the
doing of an act which mrsf l person would not do, under the same or similar
ciroc..,-- to protect himself, herself or others from lry'ury or death.
I hereby consent to receive medical treatment 00 may be deemed advisable In the event
of Injury, aoddert andfor illness during this event In the event of accident odor hljury I
further consent to the release of any and at transport, treatment and or medical information
to SOS relating thereto. I understand that at tress Activities or related events, I may be
photographed. I agree to allow my photo, video, film ; :::y and smell address to be used
without limitation, for any legitimate purpose by the event holders, producers, sponsors,
organizers and or assigns.
1 understand that all um fees and/or collected contributions we not refundable
under any circumstance, including, without firrilatal, my faihue to participate in the
Activities. for any reason, or the cancellation or rents ft of the Eagle River Ride, hndudng
throve due to reasons beyond the control of SOS (such as road closures or forest fires). 1
understand that I must wear my rider mi nber and/or v..,.,,,, to be granted access to the
Activity
1 agree to wear an ANSI or SNELL I helmet and to ride in aoooNence with at
applicable laws. This Waiver and Release shall be construed broadly to provide a release
and waiver to the maximum extent ,.:. under applicable law.
I understand that This agreement shat be binding upon my heirs, executor. admfnistetors
and assigns and shat be governed by Ow appkable laws of the Stets of Colorado. I also
understand that it any part of this agreement is determined to be unenforceable, all other
parts shall be given full force and effect. I agree that any daims, which I may bring against
SOS or any of the entities or persons 1, above shall be submitted to the Jurisdiction
of the Eagle County, Colorado courts and that no daims against such persons or entitles
shall be brought in any other Jurisdiction. I Mend this domment to be Interpreted ea
broadly as possible.
I hereby certify to I have read this dodment, and kitty understand its content. I freely and
voluntarily enter into this a, :::: t. 1 have made no misrepresentations to the entities or
:..,.. w identified above, regarding my name, age or cm0oh.
Signature Date
Signature Date
If under 18 years of age, parent or guardian must sign below.
PARENT GUARDIAN WAIVER FOR MINORS (Under 18 years do)
The undersigned parent and natural guardian or legal guardian does hereby represent that
he/she has read the above release and that by signing this release on behalf of the minor,
the minor and I agree to be bound by its lawns. As perentiguardan signing this a,,.:: :, I
1 acknowiedge that I am in fad, acting in such a capacity and agree to save and hold
harmless. defend and It each and at of the patties referred to above from at
liability, loss, cost daim ordamage ; -;.ref which maybe' v . ; ,upon said parties
because of any defect in or lack of such capacity to so ad and release said parties on
behalf of the minor and the parents or legal guardian.
Signature Date
041?
AWE??cu?c
s?iurAWAAFABIiIsiaE
SATURDAY, SEPTEMBER 4TH • IAN
BO MILES • 4 MOUNTAIN PASSES
From Vail Village to Mintum over Batde Mountain and
Tennessee Passes to Leadville, over Fremont Pass to
Copper Mountain and overVail Pass to Vail Village.
All registmnts/volunteers must read and sign the following:
COLORADO'S ONLY LABOR DAY WEEKEND RIDE
(LANCE IS NOT COMING ...THESE ARE JUST COOL PHOTOS)
www.sosrlde.net
avow i `o
r?.M?t)
G
r?rEd??c?cs?c
1AWAWAVIAMIF
COLORADO'S ONLY
LABOR DAY WEEKEND BIDES
SEPTEMBER 4T1 AND 5TO
VAIL CLASSIC ROAD RIDE
80 MILES • 4 MOUNTAIN PASSES
From Vail Village to Mintunn
over Battle Mountain and
Tennessee Passes to Leadville,
over Fremont Pass to Copper Mountain
and over Vail Pass to VailVilla,ge.
VAIL VILLAGE CRITERIUM
COLORADO STATE CHAMPIONSHIPS
Lance Armstrong
Junior Olympic Race Series,
Over $4,000 cash purse
plus prime prizes
-Vail Village Course -
LODGING PACKAGES STARTING AT $59
For further information and registration:
www.soulde.Det • 9701390-6081
For lodging. www.thinkdeii.com
(LANCE 5 NOT COMING ...THESE ARE JUST COOL PHOTOS)
Vail Daily News for Vail and Beaver Creek Colorado - Sports Pagel of 2
N
i x
Malin's memory at the heart of Vail Classic
Nate Peterson
September 1, 2004 to Print Friendly, ® Email This Starv
VAIL - In the summer of 2003, Vail resident Brett Malin died
doing something he loved.
On Saturday at the Vail Classic Malin Memorial Ride, Mahn's
friends and family members will honor Malin - who was struck
and killed by a semi truck while competing in the 2003 Race
Across America - by pedaling the Leadville Loop, the training
ride that the local pro loved most.
"I really don't think there will be any somberness," said Adam
Palmer, a volunteer coordinator for the event and one of
Malin's former RAAM teammates. "Everybody's really excited
for it. Brett was always someone who liked to joke around and
have a good time and this ride is going to be a celebration."
Participants in the ride, which kicks off :.v... Vail Village at 7
a.m., will roll through 80 miles of Colorado high country,
climbing more than 5,500 feet in elevation.
The one-day loop takes off from Vail and winds it way up
through the alpine communities of Minturn and Leadville
before snaking back down to Copper Mountain Resort. The
final leg is a push over Vail Pass and then a coast down into the
valley with participants finishing up back in Vail Village.
Palmer said the reasons that the Leadville Loop ride was
Malin's favorite training stretch are simple.
"Obviously, there's the physical challenge," Palmer said.
"Then, there's the scenery and the four unique mountain towns
and the curry roads. There's also something to be said about
going over four passes."
For those riders who find the thought of an 80-mile ride too
daunting, organizers of the ride have arranged shorter routes
and shuttle busses to accommodate riders of varying skill
levels. Shorter routes include a 40-mile loop over Vail Pass to
Copper Mountain and back as well as a bike ride to Freemont
Pass where riders can catch a free shuttle bus back to the
village finish.
Special to the Daily
Local pro ]Imi
Mortenson, who rode
in this summer's
Race Across America
with Team Vail-Go
Fast, pedals during a
training ride on the
Leadvilie Loop, the
course that will be
used for this
weekend's Vail
Classic Malin Memorial Ride.
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kNi' fits tbe.d nt ulki raf?.: ?.?ic'
L?t?Yt ?» tip.Nr+?"aA?g fY?uk?atrclx
More From Sports
a Devils softball seta revenge.vs_Gunnison.
t7 Eaale Vallev drives Panthers awav at home
o In a class all their own
G Minturn Middle wins county football title
• Red Skvfipif Club goen to Eaale County residents
c Palisade sweeps. Battle M.o..un_ta__in
S A shot in the woods
c Devils Homecomina sootliaht- 3ames Ewinq
"The Vail Classic is set up to attract a variety of abilities," said Am Menconi, executive director of the Snowboard
Outreach Society and the lead organizer of the event. "We hope to accommodate most everyone's challenges."
While the emphasis of Saturday's ride will be on fun, race organizers also want to stress safety, being that Malin was
http://www.vaildaily.com/apps/pbcs.dll/article?AID=/20040901/SPORTS/ 109010021 &Search... 10/8/2004
Vail Daily News for Vail and Beaver Creek Colorado - Sports
killed in a cycling accident.
Page 2 of 2
Volunteers will be manning aid stations along the way, and their will be a lead vehicle on the road as well as sweep
vehicles to monitor the status of riders.
Bike mechanics and first-aid personnel will also be on call.
Registration for the Malin Memorial Ride is $95. The fee includes the Vail Classic jersey, food and sports drinks at
aid stations, a post-party meal and a drink ticket. Showers will also be available for free at the Vail Athletic Club
afterward.
It's the promise of high-end food at aid stations that lured Laura and David Hansen of Littleton to sign up for the
ride.
"To advertise gourmet food at the aid stations, we're real curious how that works," Laura Hansen said. "I wouldn't
say we're avid cyclists. We do like to do supported rides. The C-r.r;.r Triangle, as we call it, is a beautiful ride and
real challenging ride and we're looking forward to doing it."
Betsy Nevin of Edwards said she and her husband, Dirk, signed up for the ride for similar reasons.
"He's really excited to do it with others," Nevin said. "For me, I've never done it all at once. I've done it in parts. I'm
really excited to do it with support and not have to worry about my husband having to wait for me on all the climbs."
Participants can register online at www.sosride_net or mail the registration form and payment to SOS, P.O. Box
2020, Avon, CO 81620.
For more information regarding the Malin Memorial Ride, contact Am Menconi at 471-4234 or Arn(a_?vail.net, or
Heather Gary at 390-6081 or Heather(&SOSoutreach.org.
Contact Nate Peterson at 949-0555, ext. 608, or via e-mail at nnetersonna.vaildailv.com
BACK 41
http://www.vaildaily.com/apps/pbcs.dll/article?AID=/20040901/SPORTS/109010021 &Search... 10/8/2004
Vail Daily News for Vail and Beaver Creek Colorado - Sports Pagel of 2
DaWN
Vail Classic happens Labor Day weekend
Daily Staff Writer
August 9, 2004 ;Print Friendly ® Email This Story
The roads belong to the bikes on Saturday, Sept. 4.
The Vail Classic Malin Memorial ride, dubbed the "Leadville
Loop," starts out from Vail Village at 7 a.m., and takes
participants on a scenic course rolling through 80 miles of
Colorado high country, and climbing over 5,500 feet.
The one-day bicycle ride loops Lv?„ the start line in the Vail
Village and travels through the alpine communities of Vail,
Minturn,."Leadville, and Copper Mountain, before ending up
back in Vail Village.
On Sunday, September 5, the Vail Classic brings back a 20-
year-old event with the Fly EGE Vail Classic Criterium.
Held in_ the streets of the" Vail Village, the criterium boasts a
purse of over $4,000, as well as a number of prizes.
The criterium is "a Colorado State Championship and Lance
Armstrong Junior Olympic Race Series event.
Registration starts at $20.
El Devils sgflhall nets revence vs. Gunnison
M Eaale Valiev drives Panthers awav at home
n In a class all their own
D Minturn Middle wins coun football title
o Red Sky Golf Club omen to Eaole County residents
Nearly 400 riders are expected to participate in the inaugural El Palisade sweeps. Battle Mountain
Vail Classic Malin Memorial ride. ER A shot in "the woods
c Devils Homeeomino sootlioht: names Ewinq
While competing in the 2003 Race Across America, Brett
Malin, a member of TeamVail/Go Fast, was struck and killed by a semi-truck. The Vail Classic route was Malin's
favorite training ride before the 3000-mile Race Across America.
His teammates and friends will be riding in his memory.
The race is being produced by local nonprofit SOS (Snowboard Outreach Society), which recently held the
successful Colorado-Eagle River Ride.
"Given the sense of accomplishment by the river ride's participants, it's great to have the opportunity to create
another long distance challenge for those who live to ride," said SOS executive director Am Menconi.
Proceeds from the Malin Memorial ride will benefit SOS and other charitable organizations in the Eagle Valley,.
including the Vail Cycling Foundation.
"We're grateful to riders who participate because it will help needy kids build character and have an opportunity to
come to the mountains this winter," Menconi said.
Amenities include food and sports drink at aid Stations, medical support, mechanical support, SAG support and law
http:l/www.vaildaily.com/apps/pbcs.dll/article?AID=/20040809/SPORTS/108090020&Search.... 10/8/2004
More From Sports
Vail Daily News for Vail and Beaver Creek Colorado - Sports Page 2 of 2
enforcement.
Early registration begins now.
Participants can register online at www.sosride.net or mail a registration form and payment to SOS, P.O. Box 2020,
Avon, CO 81620.
Registration for the Malin Memorial Ride is $80 until August 20, and $95 until September 3.
The fee includes the Vail Classic jersey, gourmet food at aid stations, sports drinks, a postparty meal and a drink
ticket. Showers will be available for free at the Vail Athletic Club.
For more information, contact Am Menconi at Amna_.Vail.net or at 471-4234, or Heather Gary at
Heather cWOSoutreach.ore, or at 845-7040.
BACK *
http://www.vaildaily.com/apps/pbcs. dll/article?AID=/20040809/SPORTS/ 108090020&Search... 10/8/2004
Board of Director and Officers of SOS
Ross Agre - Chair
Vice President and General Counsel
Booth Creek Holdings
Edwards, Colorado
Bill Cotton - Vice Chair
President & Owner
Optic Nerve
Edwards, Colorado.
Nancy Wilke, CPA - Treasurer
Executive Vice President
Internal Financial. Advisory
Pritzker' Family/ Hyatt Resorts
Chicago, Illinois
Sue Hibbs = Secretary
President & Owner.
Resolution Graphics
Eagle, Colorado
Am Menconi MBA - Director
Eagle County Conunissioner
Founding Executive Director SOS
Avon, Colorado
August Tarantino - Director
Internet Website Producer
Big Sur Lodge, CA
Big Sur, California
Tom Moorhead - Director
5" Judicial District Judge
Eagle County
Vail, Colorado
Robin Hernreich Director
Director - Colorado Parks and Rec.
K2 Corporation
Edwards, Colorado
Bill. Jensen - Director
COO
Vail Mountain
Vail, Colorado
Chris Ryman - Director
President
Booth Creek Ski Holdings, Inc.
Vail, Colorado
Douglas Gunderson - Director
Regional Business Planner
Best Buy/Redlirie Entertainment
Minneapolis, Mimiesota
Ray Sforzo =Director
Snowboard Instructor
Avon, Colorado
?lJar??l/a f . IF--- 7"W"M
P o Box 2081
Edwards, Colorado 81632.
ok,
January 18,.2005.
Brooks & Dunn Concert
Saturday, September 3`d• 2005.
The Vail Valley Motorcycle Foundation is in the ,,... HESS, of bringing a concert to the Vail Valley.
We have been and currently are in the process of securing. a performance by Brooks and Dunn.
Vail Valley Motorcycle Foundation and Coors Brewing Company will sponsor the concert..
Sine we do not yet have, a firm date, many details remain undecided.
In general, we hope.fo use the Ford Amphitheater as the main venue. If feasible, we could set up
large screen and speaker systems on the adjacent football fields to allow a greater number of
people to enjoy the event, `
As soon as we get a confirmed date, we will be in a position to provide the Town of Vail with .
detailed budgets, marketing plans, additional sponsor names and any. additional information you
would deem relevant.
Last year the Vail Valley Motorcycle Foundation held its inaugural fund raising event (At
Cordillera) and raised over $80,000 for ten Vail Valley Charities. This yeat•, we hope to raise in
excess of $250,000, and will again preselect ten Vail Valley Charities as the recipients.
We think a concert like this could become an annual event, which would greatly benefit Vail and
many Vail Valley Charities.
We look forward to meeting and working with you and will keep you apprised of our progress in
scheduling Brooks and Dunn.
Sin ly, /
(970) 926 0677
ale ` -
?vloturcy
VAIL. CONOUSS ION ON SPECIAL EVENTS
EVENT FUNDING APPLICATION
Phase print or type an mformatietrr
? EVENT- AC oplrS
PROPOSED DATE(S):
? AMOUNT OF CASH FUNM1A14G REQUES x w: T@?
• . PRODUCING Eh i u J(:
President or Bwcwve Director's Name: t3oB SbV -re-e> T" ar- C• ewvc
Name and Title of P"'" Completing the Application oBd 5/ =?.?r
Telephone: C_ ?7?1 .?G GY® 77 FAX ?A9 t2,6 06 5-7
WEB;srxr,:
E-Mad AcV.?_ Z4vB 49 A3o4gW:rX 9C-
Q.. 'don's tax stains: EorProfit ' Naal-Profit* Nat for-Profit*
Profit (501C-3)," Not for-Profit (5010,._., "_='ons, please ate cL.,"
State It of Revenue Certificate with this application.
Tax payer ID# 3,4e -.020 vap, 7 7 7
o Does the Event benefit a chanty? Yes Y' No
o If yes, please name the beneficiary: A_JZ
Mission S,"u..znt
Number ofyears your ,.,;. j zatiou has been m business: -
o Brief Description of the Event
o Describe where event will be 1W .,.y:,d within Town of Vail: _
Will any portion of the event take place outside of the Town of V ail?
Yes_ No Ifyes, please explain:
TOV/CSE - S - 2W5 Application for Funds
• Please describe briefly how you will use thefiuids that you are requesting'",.-the CSE:
`???-? -? /.ia? - - Lr.,?? t G •L?_. .cam ..?.!!?S ?? 7
• Will additional in-kind services be required from !e Town -bol r-aWgl? YesAC No
if yes, please explain, including a description of anticipated impacts on Town of Vail
services: i.e. bus service, parking, traffic c;,," oL street closures, etc.
_ t
• Is this a New event Existing event Number of years in, existence
Location(s) of event in previous years:
• Number of participants (athletes, artists, exhibitors, etc.) anticipated
Number of volunteers needed. Number of event staff i '4,-e
Total Number of spectators anticipatede,?W
Local -5',* % In-state (non local)^Q'/o Out of State %
• If possible, would you intend to host the event in Vail beyond 2005? Yes )C No
If yes, for how many years beyond 2005? /D
• Do you anticipate requ,?...g funding,.... the CSE next year? Yes X No
If yes, in what amount? 7,
REQUIRED ATTM,"AENTS (incomplete applications will not be considered):
? Detailed event budget, including all anticipated revenues and expenses.
? . Marketing plan and detailed, explanation of potential for ?r :,.,soiships and media
ear..?.ue.-
? Previous year's event evaluation, including income and expense statement (if
existing event).
? Past or projected demgt,,4w Tics of event attendees and spending.
? Brief description of potential benefits to the Town of Vail, including an estimated
of in-. ?. ental room nights and increased spending generated.
? What return on mv,:,.,:?..ent should the Town of Vail expect?
Organization rosters naming:
¦ All off icers and respective positions
¦ Board of Directors and positions
The CSE.,iii.,ciates the inclusion of any additional support materials, such as videotapes,
pros.,..s, news articles and other printed materials.
TOV/CSE -6- 2005 Application for Funds
aildailycd`
m
CO-MMUNIAT
Friday, September 17, 2004 - Page A5
Bikers hit the links for charity
Charitable arm of _
`Cordillera Motorcycle
.,Association diwies up
$75,000
By Carolyn Pope
SPECIAL TO THE DAirAy
It's karma when you can
merge something you love',with -
something that does good.
Back in 1997, a few avid bik-
ers got together and formed the
Cordillera Motorcycle Associa-
tion. The mission was to have a
good time - and that included
golf,. motorcycling, travel, great
food and good wine.
The club endures - now you,
don't even, have to own a-motor-
cycle (social memberships are
available), or even live in
• Cordillera (as long as you appre-
ciate the finer things in life), and I .
don't believe hazing is involved
in the initiation.
After having way too much
fun for a few years, the proverbial
light bulb went on after a golf trip
-.last year. As winnings were being
distributed, someone suggested
that some of the winnings be
given to support the programs of
junior golf. Instead of 10 percent,
the entire pot ended up donated.
Bob Schmidt and Craig Turn-
er, invigorated with the idea of the
greater good, formed the Vail Val-
ley Motorcycle Foundation in
2004. The foundation is the chari-
---table.a n-of the Cordillera Motor-
y-eycle--Assoclanol ,-wvid, the sole
purpose to raise money to donate to
Vail Valley charities.
. The Motorcycle Association
hosted its first "Rider Cup" this
summer with 76. players playing
on all three courses of Cordillera.
The winning team included.
Bart Barnett, Kenny
Angelucci, Brandon Harrison
and Tom Roach. The individual .
winners were Rick Bowler and
Bart Barnett.
Sponsoring the event were
Coors, Premier Africa and Mana
Luxury Golf.
They managed to bring togeth-
er 17 event sponsors, 42 auction
donors and 36 hole sponsors, and
live. auction items included trips
to Fiji, South Africa and
Charleston, S.C.
For anyone who has ever trod-
den the streets trying to gather
To Learn More
For more- information on the .
Cordillera Motorcycle Club,
visit their Web site at.www.cordilleramotorcycleclub.1,
com or call 926-0677. .
items for their local fund-raiser,
they know what a feat this-is fora
first-year,;.
Last week, the Motorcycle
Foundation- handed out the
checks to their designated. chari-
ties. The three-day golf tourna
ment raised more than $75,000,
and the Shaw Regional Cancer
Center, Habitat for Humanity,
Vail Leadership Institute, the
Youth Foundation, The Vail Val-
ley Foundation, Eagle River
Youth Coalition, the Literacy
Project, Betty Ford Alpine Gar-
dens, Jimmy Heuga Foundation,
Cordillera Preservation Society,
Tom Whitehead Foundation. and
the Eagle Valley Family Assis-
tance Fund were the fortunate .
recipients of the funds.
So if you're wanting to join in
the fun, you'll have to learnthe
"International Tough Guy" sign,
turn on your Steppenwolf and get
ready to have fun.
r
Louisa and Paul Michelln;,With Greg Allen.
`/ALL C?OlwilV HSSION.ON SPECLAI., VEI' TS
EVENT FUNDING APP11CATION
Mease print or type all information
> EVENT: 11AW." 'S 11 rte. FI ... 01,f
PROPOSED DATE(S):`. 5 e t .? t1 c'?A e r (- `7- Zo`o
i AMOUNT OF CASH FUNDG RI QUESTED: 7-01Mejo . 6--)
PRODUCING ENTITY: \) A _ : 4 LCI 6,
President or Executive Director's Name: i .? = 5 ???,tt t C[.t
Name and Title of Person Completing the Applicatibn: C i v?d ? lr 5k%A) t2k . e6e -Aewr
Address.
E-ob,uk,rd5 . Co
Telephone: 4W /'145-5102;L FAX: 17W/ WEBSITE: WLv LU a ti1t? 6saCL,d- r', f!ej _
FeMail Address: J q S C (=? V1 ?. • `?' et
Organization's tax status: For Profit Nos -Profit*.V, -Not-for-Profit's
Non-Profit (501C-3), or Not-for-Profit (501C-6) .,,&% uizations, please attach current
State Department of Revenue Certificate with this application.
Tax payer ID# -+L4 - 1-15'44' ir " Z
o Does the Event benefit a charity? Yes No Y -NLeFt { y ?r ovi,:?iuE?
o If yes, pl ease name the beneficiary: -(k v1li: w e 3 zu ,;t 4-,
Mission Statement:
Number of years your organization has been in. business: --1 -5 *,/ Y5
B of Description of the Event: n !w,'.
? u try 5 D CL.ZV ??d'!?Q-W1.? V'? ? ?? (?? ?' ?'? A .?
Desedbe where event will be located within the Town of Vail:
?erd.:¢ G.?tc r! In-CG.ot?.l,?kvt:e,rs? %•' ±• r.
Val", A-?W. h-e- 6:5"-A 0
Vill any portion of the event take place outside of the Town of Vail?
Yes No Ifyes,.please explain:
1 ?PaV\. -5 Zo rfr? '.Li 6 VLA t-i11
S-P
'o OVICSE. -5 - 2005 Application for funds
Octt,.22 04 03:18p VVSC S"1G-.S 5-5017 iO.2
ti .
? Please describe briefly how you will use the fiords that you area requesting from the CSE:
Irb /3 Apr g, # r r ! . 'e e A 4 -5-"a 421/ '•t .. r•'' .n ?.VS
1"A ?iwL?-s !_P JA 01 f ,`l
Will additional irrldnd services be required ltu.., the Town of Vail? Yes No to
If yes, please explain, including a,description of anticipated impacts on Town of Vail
services: i.e. bus service, parking, traffic control, street closures, etc.
Is this a: New event Existing event } Number of years in existence
Locations) of event in,previous years:
Number of participants (athletes, artists, exhibitors, etc.) anticipated 2000
Number of volunteers needed L tD Number of event staff W
Total Number of spectators anticipated a0,00-
Local % In state (non-local) '91- % Out of State 0 M.
Ypossible, would you intend to host the event in Vail beyond 2005? YesJ No
if yes, for haw many years beyond 2005? fknirwa
Do you anticipate requesting fiinding from the CSE next year`? Yes No
If yes, in what amount? 10. r, ra G
1 EQ UIRED AWACI NTS (incomplete applications will not be consider ed():
> Detailed event budget, including all anticipated revenues and expenses.
.- Marketing plan and detailed explanation of potential for sponsorships and media
exposure.
Previous year's event evaluation, including income and expense statement (if
existing event).
Past or projected demographics of event attendees and ;spending.
Brief description of potential benefi ts to the Town of Vail, including an estimated #
of incremental room nights and increased spending generated
What return on investment should the Town of Vail expect?
Organization rosters .mm-ling:
All officers and respective positions
Board of Directors and positions
The CSE appreciates the inclusion, of any additional support materials, such as videotapes,
programs, news m-de les and other printed materials.
TOVIC-sp -6- 2005 Application for Funds
Oct 1,22 04 03: 18p VVSC 970-845-5017
Vail Valley Challenge Cup Required Attachments
lauoc- ET Estimated Actual Budget
2004 2005
I Team & Referee l=ees 63,625.00 67,125.00
Program -745.00 0.00
3 Tournament Sponsor 5,000.00 5,000.00
/4 Website Sponsors 1,000.00 2,000.00
6 Wages -10,954,75 -20,000.00
6 Referee Costs -10,062.50 -12,000.00
7 Expenses -12,90924 -14,000.00
8 Concessions-Clothing 29000.00 5,000.00
Net Surplus 36,953.91 33,125.00
1 Total number of teams 2004 . 133
Anticipated number of teams 2005 146
2 We will try to sell enough ads to pay for the cost of producing the program.
3 To be renegotiated for 2005.
4. Lodging links on our website were successful in this, our first year of offering them.
5 We simply must hire more people to plan, organized and staff the event. Our three part-time
employees were overworked, and our volunteers were also.
6 Referee Costs - should increase commensurate to the number of games, which will increase
if we accept more teams.
Expenses: 2004 2606
State soccer association tournament fee 500 500
Flald rental.and lining expenses 1000 1000
Tents 826 900
Balls - one for every team 2000 2000
Pins and medals 2700 3000
Medical Staff W 700,
Referee water bottles 449 506
Food at 20 fields for referees and volunteers 2800 2800
Supplies 1989 2600
12909 14000
8 Concessions - outsourced sale of T-Shirts, hope to sell more
B. Economic Benefits to the Town of Vail
Hotels -this tournament filled hotels in what is traditionally the heart of the off-season.
Approximately 10 rooms are rented for every visiting team, resulting in approximately 1200
morns each night for Friday and Saturday. Restaurants are busy, and families can shop
baiween and after their games (two on Saturday, one on Sunday). The tournament is
promoted on the CSYSA website, the source of information for 800 youth soccer teams
in Colorado. The tournament is the only one in the state that targets "challenge" level teams.
Since there is a "bye" for league play state-wide, it is the only opportunity those teams have
to play anywhere that weekend. They are basically a captive audience.
R.S
Gat'.22 04 03:15p VVSC 670-844-5017 P.4
rv
We obtain the list of & teams every summer from CSYSA, and we direct mail registration
applications to approximately 300 teams and clubs. We also create mailing labels for
teams who participated in the previous year and send them applications directly. We have
a great number of teams who come year after year. The results of the competition are
printed in Goal Post Scripts, the CSYSA bi-monthly newspaper that is received by every
registered player and club in the state - approximately 20,000 people, most of whom live
in front range communities. We offer on-line registration on our website that has a direct
link to CSYSA's website.
L, '??•rreag?plricy
t"he familes who attend are primarily upper middle class. "Club soccer" is expensive.
Each attendee roust spend around $300 to come for the weekend, resulting in an
aconornic impact of approximately $12 million, most of which is spent in Vail because
even though the games are held as far west as Gypsum, nearly everyone stays in Vail.
We intentionally rotate the teams through Vail when we schedule the games.
Vail Valley Soccer Club Directors and Personnel
Volunteers: Paid Staff: (part-time)
Cindy Eskwith, President Lee Jones, Executive Director
Eric Pottorrff, Treasurer Jeri Davin, Assistant Director
Lisa Connolley, Secretary Les Salmon, Tournament Director
Bete Seibert, Field Marshal Coordinator
Janice Cerra, Board Member
Dudley Abbott, Board Member
Suzanne Gallegos, Board Member
Susie Hervert, Board Member
Bath O'Nell, Board Member
Dave Cope, Board Member
Judd Babcock, Board Member
Ucc• ?a 04 03:l ;j VVSC S'?O-e-;5-5017 jo.5
XIMM. I
Soccer U
P.O. Box 2728, Edwards, CO 91632
(970) 845-5022 Phone
(970) 845-5017 Fax
vvsc@vail.net email
www.vailsoccer.com website
b ,J?? ?? ? %!'all Valley Soccer "lu g
The Vail. Valley Soccer Club began in 1989 as a result of parents' efforts to bring youth soccer to
the -V'ai s Valley. Due to the enormous growth of both the population in the valley and the popularity of
E-occe. nationwide, the clab grew from four recreational teams in 1989 to twelve in 1994. In 1995, with
tl±e encouragement of the high school coaches, a competitive division was added to provide an
opportunity for cu,,u,..dtted players to play two seasons instead of one every year, and to participate in the
Colorado State Mouth Soccer Association state league. In 1997, the recreational division became too
large to administer by volunteer parents, so it was taken over by the Vail Recreation District and the
Y? ?ester;r Eagle Mc,'.politan District. The Club now administers twelve advanced soccer teams, up from
six in 1995, and it provides training to all recreational team coaches in the valley byway of its contract
with the Vail Recreation Depw? went.
't'he Vail Valley Soccer Club actively recruits disadvantaged youth players to join our teams. We
translate our recruitment flyers into Spanish and visit schools with bilingual club representatives to make
presentations to their young athletes. The response is enthusiastic, and many players from the hispanic
cormnunity play on our teams. We are fully aware of the financial impact this effort has on our budget;
therefore we have redoubled our efforts to raise money for the club in order to paythe costs of including.
Cnese children in our program. Community business sponsorships are sought to help defray expenses.
The annual Vail Valley Challenge Cup Tournament began in 1999 and is our single biggest fundraiser. It
brings thousands of people to the Vail Valley during the first weekend of October, traditionally the heart
of the or -season, mad hotels, restaurants and businesses flourish.
In addition to a fall season and a spring season, our program offers drop-in training sessions to all
of our registered players in the winter in local school gymnasiums. The program fee charged to players
is $225 per season plus S 160 for the full uniform. The actual cost of the program runs about $100 per
s.erasozz higher Man we cha.-ge in fees, therefore we identify about oa,e third of our budget income to be
obia,l aed thro4ghfiUndraising and'sponsoeships. Our goal is to make. the program a• ffordrable for any
chlid who wants to play.
The public high school teams in the valley have directly benefited from the Vail Valley Soccer
Club grog: xm. Prior to 1995, it was extremely rare for any of the local teams to make it into the State
Nigh School Tournament at the end of regular season play. Since 1997, however, they always advance,
and some players ,go on to join college teams.
The key element in our program is fun. We offer serious soccer by employing professional
coaches, but we always, stress good spin,w,,,anship above everything else. This concept applies to the
conduct of both players on the field and parents on the sidelines. We realize that we represent the entire
Vail Valley cornmunity, and it is our commitment as a club to be courteous visitors and hospitable hosts.
17
Phillips 1-Issociates (970) 476-9219
4?t0G4fOrl97i
CCLDn.A6004PARrrh >STOFliEVENU6
1,
5
AMC
StHEEr
=v
i
CERTIFICATE OF
EXE10TION
FOR SALES AND USE TAX ONLY
N
0401 o i
c
.
v R cb +Iaz
USE ACCOUNT NUMBER LIABILITY Nr-ORMATION ISSUE DATE
Y.i is LICl :YSQ is for all ro f orenaos
ti07 7aaAsr'EStnBlr: 98-111595-0000 1 44 060 8399 N 092195. SE P 26 1995
2696 DAVOS TRAIL VAIL CO
GORE VALLLE.Y SOCCER
CLUB
2696 DAVOS TRAIL
VAIL CO 81657
Exowtivo Oircct r
' Ognalm?nt or Ravpnua
A DETACH HERE A .
970-845-5017 p•7
0a `c 0-} Gam: 5.::? V'dSr;
witeruati Rev?nue sari!&;e
VSUIVt 03K va
TY, 45242-06CO
OT 17 11989
+?Lti 'J LZZ S00CAR CLUB
26! cs DAV05 . mmL,
tlp't-r. A"L-r" co GI E57
iparcatna it of ha'orea=ury
M-2%oveY GaxYtY iCBf$Gxi Rube r:
74-2548762
contact Person..
30 A*%.rA,,ICAL USTSTOR
Contact Talephane-NUMber.
(216) 769-3526
Aoti:oanting Veriorl Binding;
Apz.il 30
po undation status classri.ficatioa:
509(x)(2)
kd•varLce Ruling Period Saginin
gay 16. 1989
ldvreUco Ruling Pe-riod amds:
April 30, 9594
Addendum Appliess;
L'a
. naseZ ou f.xs of `ii ¢.?159L supplied, a assuming your oparations will be as
Zt t?!J' • u *.POr:r aVeliCati00 for recognition of ezeapti.on, wa have det=mined you
zzre; Ggeups fcvie feral inamie tau =dcr ,aecri.axx 60y (a) of the luberaal.
?x rrai:r?? ecao as an oegarniaatioa descrribea in section 501 (c).(3),.
: pcau"cte you arse a YY6vly created okgaYnizatlon, we Sire .not now "king a
aal'c?aiceL-,u?ination or your fowdatj a statcros under section 509(a) of the Coda.
Eowever„ us hav,.t d'ekttym zed that you can reasonably he expected bo be a
p4bl.iol y ek por orgaxd aatiGon descrcibad in sOcti.on 509 (a) (2) .
;,accr6ingly, you willi. be i=eated as a publicly supporteA organization,
aLd a:ot as,a private foundation, during axe aJdvance vuli,rjg period. lrhi`s
advaxm ralinq perioA begins and wide on the dates shown above.
yt?a A 5O 6&ys &fter the end of you;c advance ruliag jyari od, you raust
e Lii: to U0 ti c corgi:. or, aasded to d tez uixrre whether, youi have ae3t the require--
?3csiL^5 uz z_q!P .Iz_iib le supparct test du#pg the advance =ruhi na period. if you
cwt: a l : gri t<xc t . x have baen a pi:blicly awpporcted arga :i zatilon, you will be
olaasa'fi.e,d as a sGc ioa 509(a)(1) or 509(a)(2) organization. as'long as you con-
•:inue Lo was, tine requiremiernta of the applicable qupport test. , if you do not
?Lz?;ct t€ la uzblic S;Iq'pg0rU, regiairarent3 durlug the advance ruiingr. pariod, you will
b classiz d LZ psiwate zoaudatic= for future pexri.,kU. also, if you are
cl. Lszified as at private foWulitioai,. you will be treated as a: private foundatiom
frati the date of yovt^r, inception for 'purposes of sections 507(d3 and 4940.
Glv3r6rc,r9 and : ankrib6_ors 4i:ay rely oar the deterw+inaltian th&a : you arse not a
rs:.^ivaFL4 Zoexsd&-aau engx l 90 days aftek the end of your advance sling period.
_g yo;: aabazLt. Tka =Cquirr+ad imeazitat 1cm within. the g0 days, granters and. contri--
hu%b lnl 4, ay coutinuz to rely on the advance determination until tote Service
.;.akc_?$ a. final deteroinatioxt of your foundation status.
Lrdtte.r i045(Da/CG)
1 970 926 3054 r
Cindy
25 04 12:57p
Eskatith?
got
41t.0 - It 4 ( THE VAit DAILY 370_949.0555/vaitdaiq+.c
Soccer should, be a boon
for off-season business
Youth soccer
tournament infuses
Eagle°11 p
bus! nrssses with tots of
people during off: season .
'by CM ThOMPOW
DA$Y STAFF Wft" silt
E AM E COUNTY =-Mme's still
time to brace' ` ., Ldf for tbe arrival of
a Fraot Range .
? . ? of SUVs cap-
tained by s,,.,,.._? and filled with.
tb*Cbd ..*i--.who will bepleyinginft -
us-,1'? 's Vail VaIL-* Chall ,. Cap
Now in its fdih year; the .. „,-
mept brings 135 Mau of lads here dAs
a i,_-,, ., , TIM trams will be playing ore
20 fields from East Vail to CryPalm.
Sx .,.: L, f and Sunday, and an that
youtiditl ; ,?.a,y should ...,...,rate into
an off-season, i V Y„ .., U: Y Y boom far
3 u. • r bustaesses.
piles r•.;? s im Wwrn,' said,
Cindy the Vail
Va1ky ?.,..? . Cluk .-i?
then. .da,+.iM...'?111GLwL, wrtC .{,+m•.l
is pheh-,i .U1.. We _,:...u...,. it will
bring in about 5MO s •?,, Ie and the
,: .. c i...r?.: is $1.5 million to $2
naliom"
For basL.& „;;.4 such as the Gwe
Ravage B.L f in L•.: ,...ls, it's a diat-
bmge to keep up with the demand, said
managj,er Kevin
"St get csuched„" he &aid: ` e'm
staffing as if it's cite July Fourth week-
end with extra k ? busboys and
kiudten l?etp."
in W. Nicole fie.";:?,:..-Ewitng at
the Ruftwk and GL... :..,r.: Store. said
sws y....?, ;..b staff =W staying open
tawi to li•r?L M'J?YYr the playe and.
fans.
"Ordinarily we would close at 5:30
or 6, but we'll stay open until 8." she
said "It's a good draw for us."
Eskwith said 95 r.:....., of the ..,.....>
are from the Finat Range, and that
U= Wanes into bt,;..:.,.s for the lodging
?.. •..,., :.,;1y, too. Eskwith said each
team[ about 10 hotel L ., •.:,
While there are no %,._. J'r..ble num-
bens on the economics of the tourney
meat, from a survey of
participants who carne to the Vail Soc-
car 5htwtout suctruer may shed ,„...:
light on what a....N.- may be worth to
the local .,o...r...?,
The study, ....1:..?..:.J by U,:?•.z:-
tionat Marketing of Veit; m&.,......1 that
L I I: than eW in 10 pasty, , ,..., to
the three-on-three tournament were
overnight guests and they spent an
av;...: of $216 a head.
By ,..,A day visitors, who don't
v J the night, .t .... $1 is, the study
found.
At Eagle's Back Bowl, which
last spting• Doug Cahill said
he's .».t :..j..g a bump in bL. ,; ..s
from the tourn,..."x
"We're business
fiam it.°. he said. "We're a family
. w.e :,.. x,. ?...:,. and a ... a
place to come."
it's just what the e. :.,...Mr.. ,l for
a quiet off-season, said Ian
of the Vail Valley Chamber and
Tourism
"We're trying to ertoourago busi-
..:...... to stay open in the off-season,"
he sand, adding there will be a m.•.
of conventions and ?:..:.` meetings
is coming alecks the will bring
.:.? ? in excess of 300 people to the
Vail area. -
Sraff Writer CZff, l mmwon can be
mocked 'at 949-0555, exc 450, or
ceY " ' Sono varldaily ere"
The YYettdy's Veil! !Valley mall. ; !,W.. Cup,.,. ' toi nt t bow clung
as ninny as 5.000 people - and an oti , a evenowde tsoo? -to
the Eagle County this t ::! L :Ad.
P. I V r ) aao-01rue p. 1
CTC Golf Event Proposal
Si f x , , itted to.
SybOl Navis, Coord'r„ft.*.OW
Vail commission on Special Events
fax 970 476-7141
Sybill:
Thank you for the opportunity to submit this proposal. Please let me address a
few of the questions and requirements ftt may not be included in the attached
event proposal.
We feet this event will be a huge success in the Vail Valley, which has become a
golfing hotspot in the USA. Celebrity golf events have proven to be successM
(Le. Lake Tahoe eta",-) as a tourist aw action and television prow." t/. This
event concept builds upon the celebrity concept even further with its Ryder
Cup-style team format Combined with Vairs first-class guff facilities and
hospitality, the charity angle and money offered, the event is sure to
a.." "a willing sponsors and top celeL,.;.:w from the sports and -inm nt
industries.
The event could be h,..A d at Vail Golf Club but we would like to consider
utilizing one of Vail's other courses (Red Sky Ranch) in the event. The host
hotel(s) will be located in Vail. We will work closely with the Tourism Bureau
to promote the event, local hotel packages and other activities. Much of the
event ad% z, Wising will be gm.,. ar,d our media pa, lwl.....a, such as the host
cable network and a golf maw.,;ne. We will also advertise e. ,.,..,.sively in the
front Range through radio; print and golf outlets.
We prefer to hold the event during the final Thursday to Saturday (or Wed to
Friday) in August Initial development funds f. -m the CSE would be used for
event development; and production of collateral materials. F. j,..jtter
Productions, HWme Sports and Entertainment, and our cable partner tmrrl or
Golf Channel) would be involved in the process of securing sponsors and
advertisers. Should a Title Sponsor not be secured by May 15;'h, we would `
postpone the inaugural event until August of 2006.
-2-
Our budget is based on a relatively....."ervative c.,.,;..ate of v6l,.?. we feel the
property is worth - and will attract - from sp.,,..ors in the first year. The event
has potential to 6..,,.r into a million dollar pits property with the p. ,i.?,,er
television.yf...uJre.
The event will au act 40 to 48 ce1:. ;, r.j p?} 120 sponsor and a.... ur
guests, and a of three to five thousand spe..:.a?ors. With our golf
;ne sponsor, we will offer vacation packages with event ti..l,..s and run a
co.:?AQH., to win a spot in the Celeb-Am tournament The dem...& dphk this e1 r w,
a4." acts will most definitely meet your obpwaves.
The event will require a large vole,..: ? :.w base and Cc.„ wig be a significant
amount of money co«,. ;bused to both a local and rational charities. The event
format is de.? ,, ec# to involve nwltiple charities, as each team will be playing for a
designated charity.
If you have any qc ?,.? ons, please feel free to call me. I will be in the office this
week. Thanks for your consideration.
Matt Dockstader
President
Production
707 933-1769
matt aet fo9cu.;x...,roductions com
1
n
n::.N...u?.'r:..TnMNMv?F.:l !"?.?T ......inniRaa'haRY'f1n N).tYIfMY^nN'M.!»n `i'1'^^t . .. Ni'.?y;.•AliDrntnWl?Yi+!wq?14?n?HrTf:e'M1 ..., ..elN?^?+sM,M?9't pt'n .. . . tt5+',?Miw»+?FM .., ... . . .. ? .. rLe MN. i . .:'Y-A:a "fi -'. . .. ... `RAW .. . .. _.-
7
i
Non-Disclosure Agreement
1 understand the ideas and material presented in this proposal are the intellectual property of
Fogcutter Productions. I agree not to share the ideas with any persons outside of our company
or organization without the permission of Fogcutter Productions.
In the event our organization or company should wish to produce the event presented in this
proposal, Fogcutter Productions will serve as the event producer and shall retain rights to the
event name and concept, unless otherwise negotiated, documented and signed by Fogcutter
Productions.
Signed:
Vail Commission on Special Events Date
CEiEBR'rr TEAM CHALLENGE TO
A unique celebrity golf event and charity benefit
Property of FOGCU i i ER PRODUCTIONS
75 Bonneau Rd o Sonoma, CA 95476 o 707 933-1769
For information contact: Matt bockstader
mattCg fogcuttcrproductions:com
:riawt..caz:rww:..?.1?.t::a.?:wi.:.:r+1.v.My.?-..w'.i.:.v:.?w?:a..::.xs.J_::rlarv.i.1?>:.wiv/.wr.wkvi:'rJy?:N •J.r?iw.? •. • .. • . .?.':.iw:?•uwi+n.?:?wTl?.„ws6Naiw...t. '..wY •. • ,44rw•Mws?-ri.w.Jr Wi+wi`M s . • w n.GK 1 .
EVENT
CONCEPT
Celebrities love to talk up their golf game. Fortunately, some of
them actually have something to talk about. But all those Pro/Arm
and celebrity events don't really answer that burning question
,....what sports or entertainment field has the best golfers?
Some might say the hand-eye coordination of a baseball player is
the applicable asset for golf. Hockey players might argue that the
dynamics of the slapshot most closely resembles the golf swing. Or
maybe a rock star that spends his days on the golf course has an
advantage.
The Celebrity Team Challenge is unique team competition held at a
world-class destination resort, designed to determine which sports
or entertainment field reigns as the king of celebrity golf. Low
handicap celebrities will form four person teams and compete
head-to-head in a modified Ryder Cup format. The winning team
will be crowned CTC champion, thus settling (for at least one year)
that lingering clubhouse debate.
CELEBRITY TEAM CHALLENGE Produced by Fogcutter Productions
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TEAMS &
PLAYERS
Auto Racing
Baseball
Basketball
Film
Football
Hockey
Music
Skiing
Soccer
Television
Tennis
Olympians
Politics
Ten to twelve teams from different sports a
entertainment fields will be selected by their
team captains from an invitation list created
by the event organizers. Captains, and their
team members, must be high profile
athletes/celebrities with low handicaps.
Celebrities captains include;
Michael Jordan
Wayne Gretzky
John Elway
Mike Schmidt
Dan Patrick
Franz Klammer
Jimmy Connors
Mario Andretti
Dan Jansen .
CELEBRITY TEAM CHALLENGE
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Ago
The CTC tournament is a three-day event, encompassing 72 holes
of competition in a modified team match-play round-robin format.
The first day of competition matches celebrities with sponsors in
a Celeb/Am event. In addition to awarding the winning Celeb/Am
teams, celebrity scores are used for seeding purposes and count
towards the overall tournament score. On Day 2 each team Is
split into two 2-person teams that each compete in three round
EVENT robin matches (27 holes). After the first two days of competition
FORMAT teams will be seeded based on their records. The final round will
consist of four-person teams playing an elimination round to
determine the CTC champion and final point (dollar) earnings.
Evenings will feature player selections and pairings parties, awards
dinners, and celebrity entertainment, including music and comedy.
Some of these events will be exclusive to celebrities, sponsors and
guests, but one major entertainment performance will be open to
the public as a benefit show.
CELEBRITY TEAM CHALLENGE Produced by Fogcutter Productions
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TELEVISION
The Celebrity Team Challenge is designed as a made-for-
television event. As a first year event, the tournament will
be packaged as a weekend television special for ESPN, or
The Golf Channel (two 60 minute shows). As the event
grows in prestige, the television coverage will be expanded.
Event day and tournament passes will be sold to
accommodate spectators and tourism interests,
The event will be covered as a golf tournament more than a
celebrity event, however, the show will focus on celebrity
interaction and on-course strategy. The tournament format
emphasizes team competition which facilitates competitive
rivalries between the various sports and entertainment
fields. Strategies involving player match-ups are key to the
competition, much like the Ryder Cup.
* ESPN not secured
CELEBRITY TEAM CHALLENGE Produced by Fogcutter Productions
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The CTC will be hosted at Vail, Colorado, utilizing one or
two of Vail's championship golf courses. The host site will
be responsible for providing championship golf facilities,
lodging and hospitality for celebrity guests and sponsors.
The event will attract golfers, celebrity gazers and sports
enthusiasts to Vail to watch the tournament. Corporate
sponsors and some individual spots will be available in the
Celeb-Am competition of the tournament. The host
resort will also benefit from the promotion of various
resort owned properties including golf course(s), hotels,
real estate and recreational activities.
The host site will receive television exposure and :30
second spots, public relations and hospitality benefits, and
income opportunities from the event.
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The CTC is the brainchild of Matt Dockstader, President of
Fogcutter Productions and partner of US Dace Series, LLC.
Matt has marketed and managed nationally televised golf, ski
and triathlon events, and has served as a marketing consultant
to various businesses and sports teams. He was formerly the
Event and Sponsorship Director of Golden Gate Productions in
San Francisco. Previously, Matt worked for Resort Industries
Communications in Vail and served as President of Video
Design Group, a television production company.
Fogeutter Productions will serve as the primary event
production company and will partner with Highiine Sports
and Entertainment of Vail, to assist with sponsorship
marketing and event operations.
The event producers will also work closely with the Vail Valley
4 Chamber and Tourism Bureau and Vail Resort Company to
promote the event and various lodging packages.
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2004 Holidays in Vail
Post-Event Recap
To
Commission on Special Events
Event Dates:
Venue:
Estimated Attendance:
November 27-December 31, 2004
Lionshead Mall &Vail Village
4,000
Event Elements:
Two tree lightings were held. The first in Lionshead Mall on November 27; the
second in Slifer Plaza in Vail Village on December 18: Attendance at Lionshead was
up from the 2003 event and attendance at Vail Village was slightly down from 2003.
Visitors were able. to visit with Santa and his elves in both Lionshead and Vail
Village each weekend leading into the Christmas week. ComplimL ry Polaroid
photos of children with Santa were taken of each guest. (C,....ylimentary candy canes
were given out to all guests).
Continued tradition of fireworks on New Year's Eve at Golden Peak following
Torchlight Ski Down.
A diverse mixture of local entertainers were hired for some of the weekends with
Santa, as well as. at each tree lighting and were crowd favorites throughout the
duration of the event.
Event Revenues: $20,000
Event 'Operating Expenses:
Advertising/Promotions $ 4,161
Event supplies 5,258
OP,-.a.dng Expenses 6,313
Fireworks 5,000
Admini.,Lative Expenses 2,110
Insurance 1,538
Town of Vail fees 250
Total Expenses: $24,630
CSE funding
Event Marketing Plan:
• Holidays in Vail event schedules were hand-delivered to'all businesses in both
Vail Village and Lionshead.
• Radio advertising included ads on the following ,"ons:
In Eagle County, Summit Countv. and Glenwood Snrin2s:
KTL N Radio
KSKE Radio
KCHC Radio
KZYR Radio
Newspaper ads were run 4 times/week in the Vail Daily and weekly in the Vail
Trail to promote the events.
Looking forward...
We recognize we have a challenge in changing the perception of this event from the
"Ford's Tree Lighting" into Vail's. Tree Lighting.
We need to create more unique ways to recruit greater merchant involvement around the
shopping theme. Merchant involvement may .,,.le more merchant-sponsored activities
within the event. Greater involvement may create a tie-in of a series of smaller events
into the existing month-long event centered around the-"Holidays in Vail" theme.
Budget will..va a nto be an issue as more expe.,tations are raised within the merchant
community. Examples of items needed to improve this event are:
¦ Incentives for. participation
¦ A more .,.:,aave "structure" for Santa to reside on weekends, keeping with
the theme
Specific activities targeted to families and separate activities targeted to
the 21-29 age group
¦ Possible charitable tie-in for all activities related to this event
Submitted by Laurie Asmussen, Eagle Valley Events, Inc.
125/05
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Y05: December 31, 2004
Evaluation
Strengths & Weaknesses
+ Attendees: No significant problems with alcohol, behavior, etc.
+ Layout: Dobson was nicely filled to make dance floor and other open areas less
intimidating.
+ Participant Response: By all accounts, kids (and volunt:, 4) enjoyed the evening.
+ Marketing: According to Suzanne Silverthom and many other people: "The event was
well advertised - the message got out to everyone."
Attendance: 300 participants
+/- Community Support: Financial and m-kind assistance were more diff1whio
this year. Still over 50 organizations supported with cash. or merchandise totaling
Marketing
1. Printed Materials
A. Posters: 3000 - 500 distributed from Gypsum to Vail; 2500 inserted in the
Vail Daily on Thursday December 30 and'delivered to the Vail and Beaver
Creek lodges.
B: Small Hand Outs: 12000 Passed out directly to kids,. left at cash registers, given
to concierges, police officers, WCTB Town Hostsbus_drivers;,.etc...-- -----
__ _ _ C• 'l? page flier: 4000 topped Domino's pizza boxes fpr the week of the event.
D. Visited Battle Mountain and Eagle Valley High Schools, hung posters, passed
out, small fliers and oQ..Adiscounted tickets G 9;1ious1y announced) during,
their lunch break:
II. Radio
A. KTLJN: Ran 10 times per day from D ',,....b6r 20 to December 31...
B. KSKE: Ran 10 times per day from December 20 to December 31.
C. Jack FM: Ran 10 times per day from December 20 to December 31.
111. Television
A KVBA-TV8: 4 on air interviews on the 21 st - 29th. The poster was used as a
visual aid with each interview.
B. Plum TV: On air interview December 30'. Poster & PSA used as filler
throughout week leading up to the event.
IV. Newspaper
A.. Vail Daily: Half-Page Full Color Ads: 12/20,26,27,28
Full-Page Full Color Ads:-12/29, 30 & 31
B. High School Papers: %. page Full Color Ad in December Cherry Creek High',
School and Full-Page Full Color Ads in December Battle Mountain and Eagle
Valley papers
C. Vail Daily: Half-Page Full Color ` l hank You" ad
V. Miscellaneous and Collateral
A. Inclusion in Town of Vail's "Something for Everyone" advertisements
B. Inclusion in Town of Vail's "Know the Curfew" fliers
C. Inccusion in Vail Daily and Vail Trail Community Calendar
D. Numerous mentions in Vail Daily Community Briefs and Arts &
Entertainment sections
CSE Mission
Attendance
2004 2003 2000 1999 1998 1997
Adv. Sales 60 118 200 125 323 169
Door 225 273 423 373 474 556
Comps 18 37 178 114 138 115
TOTALS
303
428
801
612
935 _
840
Demographics and other criteria
15% Eagle County Residents
10% CO Residents (not Eagle County)
75% Non-Colorado Visitors
These data were gathered at the door with a sample size of over 90% of the participants.
This is an event that local businesses support with cash, merchandise and service
donations. In addition, 36 adults volunteered to help make this event a success.
All attendees (including adult volunteers) were very pleased with this event. There were
countless compliments and "thank you's". This shows an excellent L-,?.,,ssion on locals
and guests alike - r.?,--Dting Vail's sense of community and i,-,.,.,ving visitor intent to
return to Vail.
Y05 Revenue & Expenses
Expenses Revenues
Contractors Donations
L!qhts, Video, DJ $ 51000' Partnership $ 12,500
Casino $ 2,275 Sponsorship $ 4,750
Inflatables & Trampolines $ 5,650 Donations Subtotal $ 17,250
Cohtractor Subtotal $ 12,925
Fee For Service
Contract, Labor + Ticket Sales 1 $ 6,870
Dobson ($2500 VRD donation) 1 $ 500 Games/Painting 1 $ 80
Security .
= 1 $ 390 Fee For Service Subtotal 1 $ 6,950
Contract Labor Subtotal 1$ 890
Total f$ 24,200
Advertising
Art
$
500
'Merchandise &-In-Kind
I $13,000
CO_ Printing $ 1,806
Copy Copy $ 60
Postage --$_ __75. TTotal Attendees-----
Radio Ads $ 750
Newspaper Ads (TOV & Daily) 1 $ - *Note: VRD allocated over 300 hours
Television Ads (TV8) $
1 - of salaried staff time to Y05
Advertising Subtotal $ 3,191
Operating Costs
Arrericlnn (3 rooms) 1 $ 106
Food 1 $
40
_40
Decorations & Party Favors 1 $ 374.
Pipe & Drape 1 $ 650
Paint & Supplies 1 $ 200
Hourly Wages (Hard Costs) ' 1 $ 1,250
T-shirts . 1 $ 460
Operating Costs Subtotal 1
3,080
*Salaries (absorbed in VRD budget) $ 7,500
Total $ 20,086
Total (Including VRD soft costs) $ 30,086
Y05 Marketing & Advertising
The following is an att;...,t to quantify the exposure your brand/company received
through sponsorship of Y05. As you know, much of the publicity received through events
is difficult to quantify.
In addition to the ;,.4...sure listed below, all sponsors were ..,...gnized on the video
s... "..s during the event and many sponsors gave us banners, which we hung at the event.
All merchandise donors were mentioned during the' midnight prize give-away.
1. Printed Materials
A. Posters (Silver-Presenting): 3000 - 500 distributed from gypsum to Vail;
2500 inserted in the Vail Daily on Thursday December 30 and delivered to the
Vail and Beaver Creek lodges.
B. Small Hand Outs (Gold-Presenting): 12000 Passed out directly to kids, left at
cash registers, given-to police officers, V Vt,i D Town Hosts,, bus drivers, etc.
C. 1/s page,tlier (Silver-Presenting): 4000 topped Domino's pizzaboxes for the
week of the event.
II. Radio
A. KTUN (Silver-P?;,..r:ng): Ran 10 times per day from December 20 to
__ December 31. - --
-- - -- - - - B. KSKE (Silver-Presenting): Ran 10 times per day -1. December 20 to
December 31
C. Jack FM. (Silver-Presenting): Ran 10 times per day from December 20 to
December 31:
III. Television
A. KVBA-TV8: 4 on-air interviews on the 21st - 29th. The poster was used as a
visual aid with each. interview.
B. Plum-TV: On air interview December 30'b. Poster & PSA used as filler
throughout week leading up to the event.
IV. Nev4yrc,-- ,.
A. Vail Daily (Si1ver-1x;..,i."1ing): Half-Page Full Color Ads: 12/20, 26, 27, 28
Full-Page Full Color Ads: 12/29, 30 & 31
B. High School Papers (Silver-Presenting): V4 page Full Color Ad in De.,;.,_ber
Cherry Creek High. Schooland Full-Page Full Color Ads in December Battle
Mountain and Eagle Valley papers
C. Vail Daily (Friend-Presenting): Half-Page Full Color "Thank You" ad
Thank you for supporting this positive alternative for youth on New
Year's Eve! This is an important evening for us to provide safe
entertainment for local and. visiting youth in the Vail Valley! The
exposure we are able to provide is our sincere effort to connect your
company with this important community service.
Mary Jo Allen
Jody Blackburn
Ken Blackburn
Ron Braden
Jason Chaplin
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Mail Message
Close Reply to Sender
From: "Chad Young" <cyoung@vailrec.com>
To: Suzanne Silverthom
CC: djohnson@vailrec.com
Date: Tuesday - January 25, 200512:31 PM
Subject: new Years Evahstion Uz.-;..g
Mitne.822 (2400 bytes) N_iew] save Ash
Reply All
Novell.
1 met with the CSE today. It went well: They liked the marketing campaign (compliments from Ian), they still support the event
(a couple comments), they feel $5,000 for 300 kids is a stretch (one comment with many nods), they are glad we are already
working on a resolution, and they are intr-.r-,, to hear the outcome of the Feb. 8 meeting. Sybill will be U. r-. c. and Mark
Gordon will try to be there representing the CSE.
spoke with Dan Conway for a little while - he will try to nuke the meeting also. He will have an valuable Vail
til?riaeting/Events persr, :..C /e and be able to we Y05 within the whole "Holidays in Vair framework including ski down,
fireworks, etc.
Chris E :r of the Vail Valley Foundation said "Don't give up on this event Its important to the community... just my two
"
Chad Young
Youth Recreation Coordinator
Vail Recreation District
p: 970.479.2292
t 970.479.2835
e: cyoung@vailrec.com
r'
Sports Group
Town of Vail
1. Introduction
In zoos, the Town of Vail, under the Commission on Special Events, contracted with Legacy Sports
Group to create and manage a proactive effort to build Vail's brand in the US events marketplace.
This effort was entitled an "Event Recruitment" program and was determined as a necessary activity,
meant to match the efforts of over 300 US cities, many of them competitive destinations, who are
actively engaged in attracting major events to their locale.
Legacy Sports Group received s35,ooo to conduct this program and was, in return, expected to deliver
the following in 2005:
A. Three new participant events for 2005 (subject to Town of Vail Funding)
B. Ongoing pursuit of an additional six events, each with a realistic for 2005 or beyond, each
with a realistic opportunity of being secured or presented for funding
C. Marketing activities to include
z. Advertising in Sr-s Travel Magazine - a leading event "tourism" publication
2. Participation and exhibiting at two major events industry trade shows including
a) The National Association of Sports Commissions Events Marketplace
occurring April, 2004 in Jacksonville, FL
b) Sports Travel Magazine's annual TEAMS conference occurring October,
2004 in Houston, TX
D. Regular updates and r?,-.l:ng
II. zoos Events Secured / Presented For Fund*
A. zoo4-2oog We.?....y Regional Softball Championship
Dates: July 23-24, 2005
Description: A two day amateur softball competition drawing approximately 300 participants.
This event drew z8 teams of 20 persons each for a total of 36o people.
Approximately 7090 of them were out of town guests who stayed for two nights.
Town Of Vail
zoos Funding: si,4oo
2
Event Recruitment Program
c
i
Status: This event is scheduled for the above dates. At our last communication with
the event organizers, they were working with the V RD to contract field
usage.
Event Contact: Rick Sorenson / Lisa Leskanic
Triple Crown Sports
P.O. Box 1790
Glenwood Springs, CO
970-945-0627
B. ESPN G.? Outdoor Games Fly Fishing Qualifier
Dates: 2005 Dates TBD
Description: This event will attract arY.__imately 40 of the nation's best anglers for
qualification, 24 of whom will be selected to compete for the final two days. It is
accompanied by a one-hour ESPN television show to be aired in late Ma)F, 2005
Summary: ESPN was very pleased with the s?.....g organization of the VVCTB and local
committee who hosted them in 2004. As a result, they have expressed their intent
to return in zoos.
Town Of Vail
zoos Funding: This event was secured with no funding from the Town of Vail
Status: LSG last spoke with the Event Director in late October, 2oo4. At that time, he
expressed his intent to bring the event back to Vail. We agreed to follow up in
January.
Event Contact: Eric Matejivich, Director
ESPN Great Outdoor Games
2801 W. Beltline Hwy.
Suite 202
Madison. WI 53713
(6o8) 270-5900
C. zoos- B,j .-A Tri-America Triathlon Series
Organizer: Sommer Sports, Clermont, FL
Dates: September 2-4 (Labor Day)
Description: Two-day triathlon featuring a kids, adult recreational in addition to elite
competition. There are currently 9 events on this tour and Vail would become the
loth. In other cities, this event draws an average of goo participants. The goal for
zoos would be to draw Soo athletes for overnight(s) stays.
Town Of Vail This event was awarded 83,000 in T...... Of Vail funding to help und...w.:te
Funding: the minimal services required by the organizers (portable toilets, emergency
EVENT RECRUITMENT UPDATE 2
services and trash removal and refreshments for volunteers). These funds are
intended to be used by the local organizing committee.
Local This event will require a small local organizing committee and the recruitment
Organizing of approximately 8o volunteers for race-day duties. Dan Timm, a local triathlete
Committee and trainer, has agreed to chair the volunteer organizing committee. In addition,
the VVCTB has agreed to coordinate vacation packaging and marketing
coordination.
Notes: We have secured the Town of Avon's permission to hold the swim in
Nottingham Lake. The VVCTB has received proposals C ..... three Vail
properties for headquarter hotel - all at attractive rates.
Status: Fred Sommer (owner of Tri America) is conducting his second site visit to Vail
in late January for a course review and meeting. In addition, the VVCTB is on
board to serve as a coordinator of lodging and to assist in the management of the
LOC.
The event has submitted to the Town of Vail a Letter of Intent which will serve
as a precursor to a final agreement.
Event
Contact: Sarah M. Smith
Director of Marketing & Communications
CFT Sommer Sports, Inc.
838 West Desoto Street
Clermont, FL 347n
Phone: 352-394"132o x.1o6
Fax: 352-394-1702
D. 2005 - B 6. , A US Race Series Vail Half-Marathon
Organizer: US Race Series, Inc.
Dates: September Io-i2, zoos (intended to be a multiyear agreement)
Description: The US Race Series is a three-year old series of half marathon running races
currently held in four US markets; San Francisco, Sonoma, Atlanta and Denver.
The Vail Valley will become the fifth. This is a multi day event consisting of an
on-site festival, expo and, of course, the race itself. Currently, the other markets
on this series attract an average of 2,000 participants.
The first year goal for Vail was I,ooo runners
Town Of Vail This event requested s7,ooo in zoos Town Of Vail funding and was denied.
Funding:
Local This event would have required a local organizing committee of 4 local
Organizing residents and the recruitment of aer.-ximately 8o volunteers for race-day
EVENT RECRUITMENT UPDATE
3
Committee duties. In due diligence by the event organizers (they visited Vail three times),
they had secured the interest of the Cascade Club, The VRD and the VVCTB.
Status: This event has reached an agreement with another Vail Valley destination.
Event
Contact: Matt Dockstader
President
US Race Series,
75 Bonneau Rd.
Sonoma, CA 95476
707-933-1769
E. 2oo5-2oo6 AJGA Ashworth Junior At Vail
Dates: June 7-io, 7005
Description: A three day amateur golf competition managed by the American Junior Golf
Association. It is attended by a.r,-.imately go golfers and their families. Vail
would also receive a modest package of marketing benefits through AJGA
website, publications, etc.
Town Of Vail
Funding: s5,ooo in T...... of Vail funding was awarded to this event in 2005. Since this
event can no longer be attracted to Vail, these funds will, assumedly, be returned
to the TO V budget.
Status: Though approved for funding, this event can no longer be secured for zoos. CSE
disposition regarding this event throughout the fall of zoo4 gave the organizers
every indication that they would not receive the requested funding. As such, LSG
was only able to provide modest assurances of funding to the ...b?nizers. As a
result, the AJGA continued to pursue other possible locations. Upon the CSE's
(unexpected) funding arr.., val on November 28, 2004, the event organizers had
already chosen their alternate location of Jackson, WY. LSG made every effort to
court the AJGA to either relocate the event or award an additional event to Vail
but was unsuccessful.
Event
Contact: Jason Ross
American Junior Golf Association
i98o Sports Club Dr.
Braselton, GA 30517
770-868-4zoo
EVENT RECRurrm T UPDATE 4
III. zoos Events Being Pursued at Year End
In addition to those events detailed in section II, above, LSG conducted due diligence or active
discussions with the following events.
A. 2006-2007 USA Triathlon National Short Course Championships
Dates: September
Description: National amateur triathlon championships drawing 1,30o athletes.
Status: While Vail was chosen as first place host city by USAT's selection panel, we
were bypassed for this "Olympic-level" event due to our altitude. USAT has
approached us regarding our willingness to host another event in zoo6 at a lower
level of competition. These discussions will continue.
Event
Contact: Tim Yount
Executive Director
USA Triathlon
616 West Monument St.
Colorado Springs, CO
(719) 597-9090 x 101
B. zoo6 National Association of Intercollegiate Athletics (NALA) Mens' and Womens'
Cross Country National Championships
Organizer. National Association of Intercollegiate Athletics
Olathe, KS. The NAIA is the governing body for small college athletics.
Dates: November, 2006
Note: We have discussed both Vail's altitude and November weather with the
NAIA and they are still interested in receiving a t,..,rosal
Description: Historically, this event attracts 28 wens' and 28 women' teams (a total of 460
athletes) plus an additional i,ooo crew and spectators. Men run an 8k course,
women run a 5k. It is a one day competition, held on a Saturday, but athletes are
allowed two days of practice on the course, so a 3 night stay is typical. The event
organizers have historically used a block of 35o-4oo rooms.
Town of Vail
Funding: This event will require a total budget of szo,ooo which is the responsibility of the
local host. Much of that can be reduced through in-kind sponsorship.
Status: After serious discussions in the summer of 2004 with the NAIA regarding the
viability of a zoos event in a winter environment, the NAIA determined that they
would elect to return to their historical destination of Olathe, KS.. At that time,
EvEw RECRUITMENT UPDATE
5
however, they expressed a continued interest in coming to Vail, especially if an
alternate course in a down-valley location could be secured as a back up.
Event
Contact: Ruth Feldblum
NAIA Championship Events Administrator
2350o W w5th Street
Olathe, KS 66051
913.791.0044 x129
C. zoo6 Ultimate Play ... Association High School Western Championships
Dates: Weekend prior to Memorial Day, May, 2006
Description: The UPA High School Western Championships is a two-day ultimate disc
competition. It will host z4 teams in two divisions (Open and Girls) for a total of
350 players. The western region consists of TX, OK, KS, NE, SD and ND.
Status: This bid was due by December 31, 2004. At the CSE's decision to eliminate this
program in Zoos, Legacy Sports Group did not devote further effort to pursuing
this event
D. zoos FUTURES Golf Tour
Dates: Early June 2005
Description: Two FUTURES tour is the developmental tour of the Ladies' Professional Golf
Association.
Status: The financial model for this event requires over sxoo ooo in local funding
guarantees. As such, it is no longer under consideration..
Event
Contact: Earle Green
Director, Tournament Development
FUTURES Golf Tour
5735 South Florida Ave.
Lakeland, FL 33813
863-709-9100
E. 2005 National Goalie War Championships and 4x4 Soccer SL: -ish
Organizer: National Goalie War Association, Wall Township, NJ
Dates: Flexible - early June zoos and beyond
Description: Two day goalkeeping and soccer competition open to youth ages Io-z8. There are
currently six regional championships and we are bidding to become the Southwest
EVENT RECRUITMENT UPDATE 6
host site. If we secure the event, it will relocate from Rio Rancho, NM. In other
cities, this event draws an average of i,8oo participants and a total of 3,000 r--rle.
Status: We have had done due diligence with Rochester, NY, and Lancaster, PA as well
as Anthony Travel (national travel agent for the Goalie War Association) to
determine if this event draws tourism. In all cases, we learned that room pickup
(this tourism) was very poor. Based upon this and we are no longer pursuing this
event.
Event
Contact: Jeff Nelson
Executive Director
National Goalie War Association
1973 Highway 34
Suite E-13
Wall Township, NJ 07719
1-866-GOALIEWAR
F. zoos-Beyond Rock the Goal 3 on 3 Soccer Event
Organizer: All Star Sports, Albuquerque, NM
Dates: To be determined
Description: This would be a weekend 3 v 3 soccer competition for youth. This event already
exists in arr-ximately 12 destinations. On average, it draws about zoo teams (or a
total of 60o youth participants) each year. Each team is accompanied by family
Town of Vail
Funding: This event will request approximately $7,000 in site funding. For these funds, the
event -&-nizers guarantee a fully-managed event.
Revenue Contact negotiations have determined that the local
Potential: organizing entity will be entitled to retain 70% of all team registration fees and
go% of any local sponsorships sold. In other cities, these funds have resulted in a
net profit. To be determined will be the disposition of these funds.
Status: At the time of application for funding, the event organizers had submitted a letter
of agreement which provided a multiyear guarantee. Based upon the of
an application for funding for another 3x3 event by another entity, which was a
direct and .-- -ger competitor to All Star Sports, LSG decided to withdraw this
application for funding. Instead, we began to consult with the organizers of the
Kick It 3v3 tour regarding how best to secure Town of Vail funding.
Event
Contact: Rob Duxter
All Star Sports
P.O. Box 67756
Albuquerque, NM 87193
416"836-8324
EVENT RECRUITMENT UPDATE 7
IV. 2oo4 Marketing Activities
As part of the Event Recruitment Program, Legacy Sports Group has executed the following
marketing activities:
A. National Association of Sr -. -, Commissions Annual Events Marketplace
Legacy Sports Group attended this three-day convention and workshop for members of the NASC.
In addition to educational sessions, the event provided an "events marketplace" where event owners
promoted themselves to potential host sites. There were arr...ximately 8o event governing bodies in
attendance.
Dates: April 21-24, 2oo4
Location: Jacksonville, FL
Description: This 'is the second-largest gathering of host cities and event rightsholders of the
year. In addition to offering professional certification classes, there is a daily
Events Marketplace (expo) where event owners promote their events to potential
host cities.
Appointments: During the event, LSG had appointments with the following organizations:
- Amateur Athletic Union (baseball)
- FUTURES Golf TOUR
- Host Communications (owners of the Got Milk Soccer Championships)
- National Association of Intercollegiate Athletics (soccer and cross-country)
All-Star Sports (owners of the Rock The Goal 3v3 soccer competition
World Softball League
- National Goalie War Association
- Triple C....... Sports
B. Sports Travel Magazine - TEAMS 2oo4 Conf_ k..ce and Expo
Dates: October loth - 22nd
Location: Houston, TX
Description: This is the largest gathering of host cities and event rightsholders in the US. This
year's conference had a "pre-set appointment" format. :
Appointments: Legacy Sports Group met with the following event rightsholders
- Chris Ott International Footbag Players Association
- Adam Germek Crestline Sports
- David Stephens Prime Time Sports
- Ross Balling EVP Volleyball Tour
Results: The following notes are taken directly f...... an after-action report completed by
Julie Weihaupt, Marketing Manager for Legacy Sports Group. They are largely
EvENT RECRUITMENT UPDATE 8
unedited to provide a fell for the enthusiasm by which Vail is being received in
the events marketplace.
Chris Ott - International Footbag Association
- Exhibition style presence during another event, i.e. Teva Mountain Games,
Balance Bar Adventure Series, Ultra ioo, etc. He could pull local talent from
the Denver area for freestyle exhibition as well as the "Net" event. This
would give more exposure for a future "tournament" event in Vail and also
give exposure to Chris' association.
- Tournament - with a tournament format, there may be as many as z8o
freestyle athletes and another i5o net competitors. Chris' concern is whether
or not we could draw enough spectator volume to support such a tournament.
This bears looking into and researching.
Chris was excited about teaming up with TOV and thought our location was
a perfect venue and would target spectators that were interested in the
Footbag sport.
Adam C._-ek - Crestline Sports
- Adam and I spoke at length about the "Soccer Shootout" that TOV has
hosted in the past. Originally the tournament was coordinated by Crestline,
but arr...ximately 4 years ago it was sold to Host Communications. Host ran
it as the "Got Milk" campaign and per Crestline, the participation and
spectator attendance suffered. Crestline has purchased back the event and is
bidding. before TOV on October 26t`, 2004. They are very interested in
continung the relationship with TOV and would also like to pursue hosting
one of their new Flag Football Tournaments in Vail. I would like to learn
more about what it would take to help them organize these events for 2oo5.
My perception is that they are ready to pull the trigger on additional events in
Vail if their Soccer Shootout gets approved.
David Stephens- Prime Time Sr -- 3
David works with Youth Basketball out of Dallas. They currently travel to n
states for tournaments and events. He would love to do an event in Vail and
use it as an introduction to the West Region. His timing would be April,
May and June for spring tournaments. This would be a great opportunity for
us to bring in an event to fill in after the ski season. He said he would need
access to 4 courts, which would accommodate 48 teams. He has used high
school courts; middle school courts, rec courts, etc. Court fees can not exceed
$3o/hr to fit in his budget. He can run 3 day and 5 day events. He would like
an email with preliminary research on number of courts available, court costs,
resources available to help coordinate efforts and primary contact. This
should definitely be pursued in that the timing would benefit us it mess` y.
Ross Balling - EVP Volleyball Tour
Ross and I spoke about his other z events in Colorado. Currently they have
an event in Steamboat and have recently been in Aspen as well. He
c.....linates his Steamboat event with an organization out of Denver -
EVENT RECRUITMENT UPDATE 9
Volleyball of the Rockies. A close friend of mine - Tom Davenport, runs
VBR. Ross and I discussed the possibility of working with VBR/Tom or
EVP and TOV working directly together. The EVP events are televised on
Comcast and if Vail obtained a summer event, they would be promoted
throughout'the season (up until the event) on all broadcasts. GOOD
ADVERTISING!! The are also looking to create a Winter Snow Volleyball
tournament in 2oo6 and would like to coordinate this effort with Vail. What
he would like to see what support we could offer.
• Permitting
• Marketing
• Local Sponsorship Package
• Post Party Hosts/Venue
• Lodging packages
Jon Schmieder - Metro Denver Sports Commission
- Jon and I spoke about teaming up for future con&.?..ces and place our booths
closer to one another. He thought we could both benefit by brainstorming
and sharing event information with one another. Jon would be a good contact
to stay in touch with.
C. Advertising in SvortsTravel Magazine
Vail was featured as the All-Star Host in the March issue of SportsTravel Magazine (copy
attached). SportTravel has an approximate distribution of to,ooo event _....ers and host cities.
Results: Would not recommend placing advertising again. It produced very few
inquiries about bringing events to Vail and the funds would be better spent on
staff time or travel to prosr.-.ive rightsholders.
V. Financial Rep...t:ng
2005 Vail Event Recruitment Program
TOV FUNDING $ 35,000
EXPENSES
Trade shows $ 5,165.00
Dues/Subscriptions $ 750.00
Travel $ 8,450.00
Marketing S 2,170.00
Staffing (24%) $11,900.00
Admin/Operating (7.5%) $ 2,625.00
Total Expenses $ 31,060.00
Net Before Tax Income 3,940.00
Margin M
EVENT RECRUITMENT UPDATE 10
VI. Conclusion and Recommendations
Vail's potential in the US special events marketplace is without limit. Given its tremendous
brand equity, Vail, with sustained and focused effort, should be able to "out-compete" many US
destinations and the majority of its competitors. This is matched by an ever increasing number
of participant events and an increasingly ...bdnized industry through which they can be pursued.
Evidence of this fact can be seen in that over 400 US cities now fund and operate public events
commissions whose sole focus is to attract and leverage events on a national scale.
Given this, events rightsholders of national size no longer pursue host destinations nor respond to
municipal RFP's. In general, the only events that do so are locally produced events of limited
scale, which make up the majority of the events historically and currently funded by the CSE.
Vail's potential can only be achieved with ...
- S-.,..g strategic planning
- Sustained and well funded effort
- Integration with the Vail Local Marketing District
- Comprehensive product offerings to event rightsholders that include lodging and activity
packages
Structurally, we would strongly recommend that the Town of Vail funding currently
administered by; the Commission on Special Events be placed under the Vail Local Marketing
District Advisory Board. From there, a strong strategic effort should be made to actively promote
the Vail brand in the events marketplace and fully leverage them with related marketing assets.
EVENT RECRUrrMENT UPDATE 1 1
Town of Vail: Commission on Special Events: 2004 Year End Account Recondi lation
Funds Available: $565,000
Rollover.from 2003 . -.$11,000
Total Funds Available in 2004: . $576,000 $576,000
Event: Dates: 2004 Funds 2004 Funds Report
Awarded: ,. Paid: Received:
3 6n.3 Soccer* 816-8/04 $25,000 $25,000 NIA
Lacrosse Shootout 6/28-7/04/04 $10,000 $10,000 9/2812004
Teva Mountain Games* 613-6/04 $65,'000' $65,000 8/24/2004
Oktoberfest/Hishline Sports' 9/10-12 & 9/18-19/04 $60,000 $60,000 10126/2004
America Days* (WCTB in '03) 07/04/04 $40,000 $40,000 8/24/2004 - -
Vail Film Festival* 4/1-4/04 $40,000 $40,000 10/26/2004
American Ski Classic 3/19-21/041. _$20,000 $20,0001 5/18/2004
Vail Arts Festival* 6/25-27/041 - $15,000 $15,0001 8/24/2004
Taste of Vail: I 4/7-101041 . $5,0001 $5,00011 6/22/2004
The Session. 1/14-18/041 $20,0001 $20,00011 5118/2004
Big Wheel, Brews 'n Chili* 1 06/26/041. $26,4001 $26,40011 8/24/2004
Spring Back to Vail* 4/8-10 & 4/15-17/041 $40,0001 $40,00011 7/27/2004
Vail Jaa Festival 6/27-9/26/041 $9,0001 $9,00011 10/20/2004
Holidays. in Vail* (WCTB in '03) 11/26-12/31/04 $20,0001 $20,00011 1/25/2005
Vail Art and Wine Faire 7/3-8114104 Sats. $14,0001 $14,00011 9128/2004
Street Entertainment 6/2548129/04 $55,000 $55,00011.. 9/28/2004
King of the Mountain Volleyball 6/18-20/041 _ $7,500 $7,50011 8/24/2004
>Leadville Loop Memorial Ride: CANCELLED 09/11/041 $3,0001 .$3,00011 N/A
Vail Stvle_ Snow. Show`CANCELLED 2/19/041 $1,5001 $1,500) I N/A
Bridge Street Jam 2/13/04 $1,500.1 $1,50011
Family Carnival --3/19/04 $1,50101, ,. $1,50011 _ 412012004
Y05" New Yaa.'s Eve for Youth- 12/31/04, $5,0001 $5,0001 1/25/2005
Western Regional Softball 1 7/24-25/04 $1,4001 $1,4001 N/A
Ashworth.Junior Golf Tournament CANCELLED 1 9/10-12/041 - . $5,0001 $011 WA
Vail Classic'- I 09/04/041 $7,0001 $7,00011 10/20/2004
Subtotal. Event Funds I 1 7,8001
$49 . $492,80011
Administrative contracts: .
Administrative Services 1 $33,350 $31,7971,- N/A
Event Recruitment '$15,000 contingent
on performance $35,000 $35,000 9/28/2004
Research/Event Evaluation $16,000 $16,00.0 9/28/2004
Subtotal. Administrative Contracts $84,350 $82,797
TOTAL ALLOCATIONS:. 1 $582,150 $575,59711
FUNDS REMAINING: -$6,150 ,$403
*Events that have been designated for intercept surveys
> Funds moved to Vail Classic 1
CSE/sn
2004 Year End Reconcilliation
Updated 1/20/2005 .
CSE/sn 2005 All,,,.cLons 1/18/2005
Commission on Special Events: 2005 Funding Requests and Allocations
YEAR: 2005 2005
Funds Available: $590,000 $590,000
Rollover from Previous Year. $0 $0
Eagle County Contribution for America Days Fireworks $6,000
Total Funds Available: $590,0001 $596,000
Event:
Vail ClaaoA.. Criterium
Vail Classic
Oktoberfest/Highiine Sports
Teva Mountain Games
Vail Film Festival
America Days (includes Eagle Cty
contribution for Fireworks)
Summer Street Entertainment
Spring Back to Vail
Holidays in Vail* (VVCTB in '03)
Vick4t 3v3 So".c.. Tour
American Ski Classic
Bid Wheel, Brews 'n Chili
The Session
Mardi Gras Vail
Vail Arts Festival
Lacrosse Shoothut
of the Mountain Volleyball
Vail Jazz Festival
"Y06" New Year's Eve for Youth
*Nike Jr. Golf All-Stars (3 yrs)
Taste of Vail
*Tri America Series;Vail Triathlon
Family Spring Carnival
*Western Regional Softball
*US Half Marathon Series
Dine Around Vail
Rcky/Cnbl J3 Alpine Jr. Olympics
Winter Street En6. Lsinment
Subtotal- Event Funds
Admini,&Lc.live Contracts:
Admin;oL oWe +Expenses
Event Recruitment
Research/Event Evaluation
Subtotal. Admin. Contracts
TOTAL ALLOCATIONS.
2005 Dates:
4-Sep
3-Sep
Sep 9-11 816-18
Jun 1-5
Mar 31- Apr 31
"ul
Jun 24-Sep 4
Apr 4-16
Nov 25-Dec 181
Aug, 5-71
Mar 16-201
25-Jung
Jan 12-161
Feb 5-81
Aug 19-211
Jun 24-Jul 31
Jun 16-191
Jul 3-Sep 51
31-Decl
Jun 7-10, 2005-071
Apr 6-91
Sep 3-41
11-Marl
Jul 23-241
Sep 10-111
Dec 1-15, 2004
Mar 5-12
Peak Winter Davsl
2005 Funds 2005 Funds
Requested: Awarded:
$10,000 withdrawn
$25,000 tabled
$100,000 $65,000
$90,0001 $65,000
$75,0001 $60,000
$50,000 $56,000
$68,5001 $45,000
$100,0001 $40,000
$25,0001 $25,000
$30,0001 $25,000
$30,0001 $20,000
$30,0001 $20,000
$25,000 $18,000
$25,000 $15,000
$25,000 $15,000
$8,0001 $8,000
$10,0001 $7,500
$16,7501 $7,500
$5,0001 $5,000
$5,0001 withdrawn
$10,0001 $5,000
$3,0001 $3,000
$1,5001 $1,500
$1,4001 $1,400
$7,0001 $0
$10,0001 $0
$15,0001 $0
$58,0001 $0
$859,1501 $507,900
1
$35,0001
$35,000
$35,0001 $0
$20,0001 $20,000
$90,0001 $55,000
$949,1501 $562,900
-$359,1501
1 $33,100
FUNDS REMAINING:
*These events are the result of the Event Recruitment Program
I?
2005 TOV Event LIST Updated: 1/18/2005 CSE/sn
Page 1 of 3
Town of Vail: 2005 Events List
Januarv:
12-16 *The Session
19-23 U.S. Freeskiing Open
22 Alien Ant Farm at Dobson Arena. (?)
29 Mountain Mania
Februarv:
5-12 National Brotherhood of Skiers
5-8 *Mardi Gras Vail
5 and 26 Mountain Mania
12 The Vertical E??..,ss benefiting the Heuga Center
16 and 23 Budweiser Street Beat Concert (every Wed. thru April 13)
20 Mountain Dew Vertical Challenge/Golden Peak 8am-4pm
28 Special Olympics Colorado/Dobson 8am-5pm
March:
2, 9,16*, 23, and 30 Budweiser Street Beat Concert (every Wed. thru April 13)
March 16" concert will be at Golden Peak
5-12 Rocky/Cr.L=',d J3 Alpine Jr. Oly...r.cs
11 VRD: Family Spring Carnival
16-20 *American Ski Classic
26 Snowshoe Shuffle
31-April 3 *Vail Film Festival
ADAI:
Mar. 31-Apr 3 *Vail Film Festival
4-16 *Spring Back to Vail
6 VVMC Fashion Show Luncheon
6-9 *Taste of Vail
6 and 13 Budweiser SL .;.t Beat Concert (every Wed thru April 13)
9 Mountain Mania
17 VAIL MOUNTAIN CLOSES
Mav:
21-22 *Ultimate Players' Association Western Championships Disc Competition (tentative)
2005 TOV.Event LIST Updated: 1/18/2005 CSE/sn
Page 2 of 3
Jane:
1-5 *TEVA Mountain Games/VV.
14, 21 and 28 Budweiser Hot Summer Nights (every Tuesday thru Aug: 2)/GFA
17-19 *King of the Mountain Volleyball Tournament/Soccer Field
19. and 26 Vail Farmers' Market (every Sunday thm Sep: 'l8)/TBD
20-24 Vail Junior Lacrosse Tournament/Ford Park*...
24, 25 and 26 *Ambient Street Entertainment (Fri/Sat/Sun in W & LH thru Sep. 4)
25 Big Wheel; Brews `n Chili/VV
25- July 3 *Vail Lacrosse Shootout/Ford Park
26- August 4 BRAVO! Vail Valley Music Festival/GFA
26, 27 and 29 BRAVO! Rochester Philharmonic Orchestra/Ford Amphitheater/GFA
July:
Every Fri, Sat, Sun *Ambient Street Entertainment (Fri/Sat/Sun in W & LH thru Sep. 4)
Tbirough Aug 4: BRAVO! Vail Valley Music-Festival/GFA
1 BRAVO! Rochester Philharmonic Orchestra/Ford Amphitheater/GFA
2 Gore Creek Gallop/VV: Child.,Q.u's Fountain
3 Vail.Hill Climb/VV: Slifer Plaza
3, 10, 17, 24 and 31 Vail Farmers'. Market (every Sunday thru Sept ..18)/ 1 tsij .
3, 10, 17, 24 and-31 *Jazz at the Market (every Sunday thru Aug. 28)-
3 BRAVO! Patriotic Concert
4 *Vail America Days
5, 12, 19, and 26 Budweiser Hot Summer Nights (every Tuesday dim Aug. 2)/GFA
8, 9 and 10 BRAVO! Dallas Symphony Orchestra/Ford Amphitheater
9 Triple By, Pass: passing through en. route to. Avon
13, 15 and 16 BRAVO! Dallas Symphony Orchestraffiord Amphitheater
14 BRAVO!.Dallas Symphony OrchestraXamily Concert/GFA
16 Courage Classic/F..Lge Rd.
22, 23 and 24 BRAVO! New York Philharmonic Orchestra/Ford Amphitheater
23,24 *Triple Crown: Western Regional Softball Championship/Ford Park
25 and ? Children's Theater Production/GFA (tentative date)/GFA
27, 28 and 29 BRAVO! New York Philharmonic Orchestra/Ford Amphitheater
29-31 Antique Show/LH Parking Structure 10-6 daily
30-Aug 7 Vail International Dance Festival/GFA,
ARgnst:
Every Fri, Sat, Sun *Ambient Street Entertainment (Fri/Sat/Sun in W & LH thru Sep. 4).
Through Aug 4 BRAVO! Vail Valley Music Festival
1 Budweiser Hot Summer Nights/GFA
5-7 Colorado Clay Court:Tennis Championships/Ford Park
N
1
A
2005 TOV Event LIST Updated: 1/18/2005 CSE/sn
Page 3 of 3
5-7 *Kick-It 30 Soccer Tournament/Ford Park
Jul 30-Aug 7 Vail International Dance Festival/GFA
7, 14, 21 and 28 Vail Farmers' Market (every Sunday thru Sept. 18)/TBD
7, 14, 21 and 28 *Jazz at the Market (every Sunday thru Aug. 28)
13 Rotary Duck Race (tentative)/W
19-21 *Vail Arts Festival/W or LH if available
Sentember:
2, 3 and 4 *Ambient Street E..L twinment
2, 3 and 4 *TriAmerica Triathlon/VV
2-5 Vail Jazz Party/Cascade
3 *Vail Classic/VV and outlying
4; 11 and 18 Vail Farmers' Market/TBD
9-11 *Oktoberfest/Lionshead ??
16-18 *Oktoberfest/Vail Village
16-17 Colorado Outward Bound Relay/Stephen Park
17 Colorado Grand Concours (Colorado Grand: Sept. 12-17)/LH
30- Oct.2 Vail Challenge Cup Soccer Tournament/Ford Park
October.
1-2 Vail Challenge Cup Soccer Tournament/Ford Park
28-29 Ski and Snowboard Club Vail: Ski Swap/Dobson Arena
31 Trick or Treat TrotJVV and LH
November:
25 *Tree Lighting and Holiday Kick-off CeleL..L:on/LH
25-Dec. 31 *Holidays in Vail
December:
1-31 *Holidays in Vail
1-3 Birds of Prey World Cup Week (Beaver Creek)
31 New Year's Eve Fireworks and Torchlight Parade/Golden Peak
31 *"Y06" Drug & Alcohol Free New Year's Eve CeleL.auon for Youth
Dobson Arena
* These events are requesting CSE fiords. If you have any questions, please call 970 376- 2394,
or e-mail Sybill Navas, Special Events Coordinator at snecialeventsnvaileov.com.
TOWN OF VAI
c;omm?ss?on on sped ?ven8
2005 Meeting Schedule :
The regular meeting of the Commission on Special Events
is scheduled on the 4th Tuesday of each month. at 8:30 a.m.
in the Vail Town Council Chambers.
Tuesday, January 25
Tuesday, February 22
Tuesday, March 22
Tuesday, April 26
Tuesday, May 24
Tuesday, June 27
Tuesday, July .26
Tuesday, August. 23
Tuesday, September 27
-?? Tuesday, October 25
Tuesday, November.22
Tuesday, December 27 (tentative)
Additional meetings may be scheduled as deemed necessary by the CSE.
CSE Dec 2004
Vail 2005
Vail Village and Lionshead Village Construction Hours
Information Handout
Problem Statement
The Vail Village and Lionshead Village are invaluable assets to the community. Thousands of
people come to Vail each year to sightsee, recreate, shop and to enjoy everything the Vail Valley
has to offer. The community and merchants rely upon our guest to generate revenue. Our
summer/winter guests expect a pleasant experience while in Vail.
To insure that all of the proposed construction has as little negative impact on the community and
on our guest as possible, the Town of Vail finds it imperative to create and implement the Vail
Village and Lionshead Village Construction Hours Handout
It would be irresponsible for the Town of Vail, the Construction Contractors and the Merchants, to
not actively participate to minimize the impact of construction in the Vail and Lionshead Village
areas.
New for 20042006 will be the Vail Village Streetscape Improvement Project. Work to Include
all utility related improvements, streetscaps, drainage, snowmelt systems and landscaping.
All construction projects and/or remodels within the Vail Village Core Area should contact
Scott Bluhm Town of Vail Streetscape Coordinator at 970-477-3418 for further Information.
Givens
The following givens are intended to provide the basic foundation by which construction will be
completed in the Villages:
• The public's health, safety and welfare shall be honored at all times.
• Adequate pedestrian, loading/delivery, vehicle, and emergency vehicle access and circulation
shall be maintained.
• Roadways and pedestrian walkways shall be kept clean and free of dirt and debris.
• All construction deliveries, equipment, tools and materials entering the Vail Village and
Pedestrian areas must go through Check Point Charlie. All Lionshead construction activity
must go to the Vail Police Department for a parking permit Do not use delivery zones for
construction parking, refer to approved staging plan or make other arrangements for parking.
• The hours of Outside Construction Activity shall be as follows:
April 15 - June 17 8 September 6 - November 18, 7 a.m. until 7 p.m., seven days a week.
June 17 thru September 9, work must end by 4:00 p.m. on Fridays.
November 14 - April 15, 2006 work allowed within daylight hours only.
Deliveries shall be restricted to the hours of 7 a.m. to 11:30 a.m. on Gore Creek Drive and
7 a.m. to 8:30 a.m. on Bridge Street
Special Construction delivery permits must be requested in advance, from Public Works in
conjunction with Code Enforcement at Checkpoint Charlie.
No construction activity shall occur on Saturday or Sunday between June 18 and
September 4.
No outside construction activity shall occur on the following dates:
Saturday, February 19, Sunday, February 20, and Monday, February 21.
JPresident's Weekend)
Saturday, May 28; Sunday, May 29 and Monday, May 30 (Memorial Dav1
Friday, July 1, Saturday, July 2 and Sunday, July 3 and Monday July 4
(Independence Dav1
Friday, July 29, Saturday; July 30, and-Sunday, July.31 (Antiaue Show). .
Friday, August 19, Saturday, August 20, and Sunday August 21 (Vail Arts Festival)
Saturday, September 3 Sunday, September 4, and Monday, September 5.
(Labor Dav_ Weekend)..
Friday, September 9, Saturday, September,10, Sunday, September 11 in (Lionshead)
'Friday, September It, Saturday, September 17 and Sunday, September 18. (Vail
Villaae) (October Fest1.,
Thursday, November 24, JThanksaivina Dav1 Friday, November 25, Saturday, November
26 and Sunday, November 27.
Saturday, December 24, Sunday, December 25, Monday, -December 26
JChrlstrnas Dav Holidavl
Friday, December 30, Saturday, January 31.1 Sunday January 1, 2006 (New Year 20061
and Monday January 2, 2006. No Work allowed the entire week of the Christmas/New
Year Holiday within the TOV right of way.
• The Town of Vail Noise Ordinance has been- waived by the Town Manager from7a.m. -.7p.m.
for construction activities from April 15 through June 17, and from September 6 through
November 18. The Noise Ordinance shall . be in_ effect and strictly regulated from June 20
through September 5 and November 14, 2005 to April 15, 2006
• All coristructidn.'sites will be required to obtain an ADDroved Construction-Staoina Plan from
the Town of Vail Public Works Department in conjunction with Code Enforcement (The
approved stagingiparking plan is required to,be on-eke at all times). .
• The Town of Vail reserves the right to, amend the Vail Village and Lionshead Village
Construction Hours regulations at anytime should abuses or problems arise...
• The Three-Strike Rule will be enforced. Step,.1. (Written ;warning), Step .2. (Written
warning), Step 3. (Construction site will be Red Tagged until all violations are resolved).
ExDectations
The following expectations are established to insure the success of the Vail Village and Lionshead "
Village Construction Hours Plan: .
• Full and complete cooperation and understanding from all parties involved in the construction
activity in regards1D this plan.
Strict adherence and compliance with the requirements outlined in the construction plan.
• Respect and consideration for the affected interests and parties.
If you have any questions, Please contact the Town of Vail Public Works Department
(Construction Inspector) or the Vail Police Department (Code Enforcement Officer)
970-479-2198 970-476-7603
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