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Town. of.Vail:.. Commission on Special Events Meeting
Town of Vail: Vail Town Council Chambers
Tuesday; May 24, 2005' at 8:10 a.m.
REVISED AGENDA:
• . - Approval of the Minutes from the meeting of April 26, 2005. (5 minutes)
• Update on Special Event Approval Process (15 minutes)
• . AdmiuL..tor Report: (10 minutes)
o. Financial Report:. $12,600 remaining in unallocated funds.
o Consi&.,Lon of CSE Request for 2006 Funds: Discussion at June Meeting,
Due July 29
o Proposed Timeline for 2006 RFP Submittals and Review
• Final Reports:
o Taste of Vail/ John Dakin(20'minutes)
o Spring Back to VaillJeff Braasch (20 minutes)
• Review and verify list of events to be surveyed. Eight events .designated by the CSE- .
at the January meeting include: (5.-Minutes)
1. American Ski Classic
2.. Vail Film Festival
3. Spring Back to Vail
4. TEVA Mountain Games
5. The Vail Graze, AKA Big Wheel, Chili `n Brews
6. Vail Lacrosse Shoot-out
7. Kick-It 3v3 Soccer Tournament
8. Vail Arts Festival
Comparison of benchmark data fio.u 2004`for the Vail Classic? Oktoberfest? Would we
prefer to survey the Food and Wine Festival, instead of the Lacrosse Shoot-out?
• Funding Request: Vail Film Festival, Summer. Film Series (20 minutes)
• Summer Street Entertainment/Lionshead: Consideration of3 Options (20 minutes)
1. Contribute to the fimd raising effort to px. side additional summer entertainment in
Lionshead spearheaded by Rob Levine: The Lionshead Merchants have raised
aptim,,ximately $5000 to date. VRI has: offered to match these dollars up to $37,500.
2. Reallocate a.portion of the CSE funding already allocated for Vail. Village Street '
Entertainment ($45,000- 1 performance site on Friday, 2 each on Saturday and
Sunday) to provide for some performances in, Lionshead
3. Move forward with currently budgeted Street Entertainment in Vail Village only.
• Discussion of what the CSE's role in insuring that events which are important as
"community events" should be, i.e. Trick or Treat Trot, Easter Egg Hunt, America
Days, Holidays in Vail, New Year's Eve, etc. Options for consideration might include
funding, contracting with a producer, facilitating the event by finding a non-profit
ot r,«uization to produce it, or doing notbing. Or, should this discussion happen as part of
the Strategic Plan Review? (15 minutes)
• CSE Strategic Plan: Does the CSE wish to review/update the plan, which was
adopted for 2002-2005 and if so, &4,- , ine a process by which to move forward. The
Plan can be accessed online at www.vailizov.com. click on Doing Business, then on
Special Events.
(15 minutes)
• New Business: Funding Request: Top of the Rockies Softball Tournament $700
(5 minutes)
• Adjournment: 11:00 a.m.
Next Meeting: Tuesday, June 28, 2005 at 8:30 a.nL
MINUTES:
Town of Vail: Commission on Special Events. Meeting.
Town of Vail: VailTown Council Chambers
Tuesday, April 26, 2005 at 8:30 am.
CSE Members. Present.- !an Anderson, Stephen Connolly, Todd Gerhke, Mark Gordon,
Richard tenBraak and Chairman Dave Chapin. CSE Member Absent: Steve Rosenthal
Others Present. Bill Jewitt, Anne Menton, Dwight Henninger, Steve Wright, Terry Brady, Chris
Emmer, Matt Mire, Lorelei Donaldson; Rick Adams, Joel Heath Brian Hall, Paul Witt, Kaye
Ferry, Dave O'Connell, Jeff Brausch, Diane Johnson, Mike Ortiz, -Laurie Asmussen,
Diana Donovan, Pam Brandmeyer and Sybill Navas
Chairman Dave Chapin called the meeting to order at 8:30 am.
Vail Classic: Anne Menconi presented a revised request of $11,000 for the Vail Classic with the
elimination of the "Vail" jerseys i ul u. the regibLm;on fee. She stated that the impact of this decision
would bring down the regi," "on numbers as well as the amount that they could charge. She reaffirmed
that the goal of SOS in producing the ride is to raise money for the organization. Last year the event, in its
first year,. attracted 170 riders and was seriously hampered by bad weather. By comp,..:,,,n -participation
in the Colorado-Eagle River Ride, which is also produced by SOS, has doubled each year of the event and
expects 800=900 riders this year. Anne indicated that SOS would consider holding the event on a.dif Q.,,.A
weekend, given the number of other activities being held on Labor Day this year and the potential for bad
weather in S;;r&;..u.ber.
CSE members deferred consid;,., d;on of the request until the end of the meeting; after the other
requests bad been heard.
Motion to approve the minutes from the meeting of March 22, 2005 as presented.
MIS/P: Mark. Gordon, Todd Gerhke, Unanimous
Administrator Report: Sybill presented the following updates:
• Financial Report: The Vail High Altitude Training Camp has been cancelled and the $1400
reftmded so .the Town, leaving an unallocated CSE fiord balance of $12,600.
• Diane Moudy of Resort Eil.:,:,. Linment has decided not to pursue a Labor.Day concert. They
were unsuccessful in c ?.."' &cting Willie Nelson; who will be performing in Snowmass.
Additionally, Lyle Lovett will be performing at Copper Mountain and Diane felt that the
competition for an audience within the region was too significant to risk producing a concert
at that level.
Y The Town Council declined to fund the CSE's request for funds to provide entertainment to
help, mitigate construction activities.
® TriaAmerica Series Avon-Vail Triathlon is moving ahead smoothly. Fred Sommer will be in
Vail in early May to set up the details of the course. The Town of Avon is excited about
working with, Vail to produce; the race and has committed significant time and in=kind
services to insure a successful event.
i Summer Fest Update: aka Big Wheel, Chili `n Brews. Sybill explained that safety and
insurance considerations, as well as the installation of the new cobblestones, on Bridge Street,
have driven the proposed changes to the event and that it would be appropriate for the CSE
to officially art,:., .re the new.. ,osa1 f.?,:.. Untraditional Marketing. Details on the new
event are still being worked out,.,but it will include a "running of the sheep," as-well-as a zany
ski boot Olympics type activity in Vail Village. Food and micro-brews will continue to be.
CSEIsn Minutes: April 26. 2005 Page I oft
part of the festivities. CSE members expressed their confidence in Untraditional Marketing,.
based on their history of producing successful events.
? Motion to allow"Untraditional Marketing to make adjustments as they see fit to the event which
was originally submitted as Big Wheel, B. `n Chili. WS/P: Stephen Connolly, Mark Gordon,
Unanimous.
• A handout describing Food Safety at TQ...rorary Events was included in the meeting
materials for informational purposes.
• Sybill requested arr. ial of the items proposed for the May agenda, as listed. There was no
discussion.
Review Strategic Plan?
Final Reports:
Taste of Vail
Vail Film Festival
Spring Back to Vail: Include discussion of concert venues and impacts to
community, desired demor-.arhic and number of attendees.
Overview of CSE Board Member roles and responsibilities and ex parte communications: Matt Mire
and Lorelei Donaldson gave an informational overview of the requirements placed upon the CSE and its
members as a "Colorado Local Public Body" and thereby subject to. Sunshine Laws, which are intended
to insure that public business is held in a public manner. Meetings must be officially noticed; agendas
described in such a way as to impart full information on the content of the ,.. vosed discussions. and
minutes must be taken and art,.v led. Opportunity for executive session is limited to matters of legal
advice. or narrowly defined ,Lategic devel„,-ent of c.,..uact negotiations.
Decisions usually fall into 2 categories: legislative actions which necessitate public input and
quasi-judicial actions where a decision affects an individual applicant, often at the expense of another. It .
is under this type of decision making where.board members actions will be scrutinized. Once an
application is filed all ex parte communication should be avoided and all discussions should take place in
chambers. Conflicts of L.?:,. ,st, which are usually defined when there is a financial consideration
involved, must be disclosed Board members may also have a pre-conceived bias or prejudice that could
call a decision into question. The best rule of thumb is to step down from any discussion where one
cannot be L.j.artial.
CSE Board members are I,. „ vQcted under governmental immunity only when they are acting in
their tole as a.c...-,Assioner. This immunity is compromised under the following conditions:
• Ex;parte contact
• Prejudgment or biased decision
• A decision is in violation of the law
• A decision is outside the scope of the board's authority
o Publicly given legal advice is ignored
Additionally,?board members should not take hands on roles or participate in conversations with event
promoters once an application has been filed.
Regarding e-mail conversations and voting, Matt advised that the a-mails be copied and made part of the
public record.
Final Event Reports: Terry Brady and Chris Emmer distributed a recap of the American Ski Classic and
the Session. They felt that the Vail Valley Foundation had been successful in working towards the stated
goals of,?.,. Yring the Session and revitalizing the Ski Classic. In response to questions from the CSE, they
indicated that the sponsors of both events were pleased and remained committed to multi-year
ra. "'"Fa .;on, particularly Countrywide who intends to develop their relationship with the Ski Classic into
an opportunity to fete their top executives. Rich tenBraak remarked that the VVF had been asked to
explore ways to "open-up" the Ski Classic to the c.,.;...,.,.unity, and that they had done that. Chris Emmer
responded that although it was more expensive, holding the SL.; .beat concert at Golden Peak brought
people to the venue and provided a.good kick-off for the event. Terry stated that they would continue to
explore additional ways to bring people out to the event.
CS[:rsn Minutes: April 20, 2005 Page _' o(5
Lionshead Summer Construction Mitigation Plan and Consideration of Lionshead Events and
Entertainment: Paul Witt updated the CSE on the current status and timeline of VRI's construction
project in Lionshead and stated that the goal is to be out of the mall and contained within the borders of
their own site no later than July 4. While they are working in the mall they are committed to maintaining
access for both fire and safety and are working in partnership with the Town to get the message out that
activities are still available, shops are open and events will be going on.
Brian Hall explained that his company, Blue Creek Productions, has been contracted for 3 years
at $700,000 to create a "construction zone museum" along the construction site wall. The plan includes up
to 600 linear feet of interactive exhibits similar to what was done in Beaver Creek during their major
construction in the plaza He added that Beaver Creek had anticipated a significant drop in business but
that the mitigation project was so eIT,,,,,:ve, business was actually i..rr. red. He clarified that the planned
activities are designed to be related to the construction site, not in other areas such as street entertainment.
Vail Resorts has a 3 year commitment which will op;,.a&:. in the winter as a passive display.
In .,.,Vonse to requests for additional activities, Blue Creek Productions has ?...j ased a $75,000
program of street entertainment and th;. %L cal vignettes. Rob Levine has offered to coordinate the fund
raising effort within the Lionshead business community and Vail Resorts has offered to match 50% of
what is raised. The CSE requested that an update on the fund raising efforts be provided at the May
meeting and that they would consider their role at that time.
Discussion of problems arising from CSE approvals and then staff having to implement approvals
as in this past weekend's Snoop Dogg Concert: Steve Wright began the discussion by inf.,..,.ing the
CSE that the Police Dep. u..ent has put in place a Special Team for the purpose of accommodating
construction impacts, both with respect to loading and delivery as well as Special Events. Dirk Etheridge
is the team leader and Steve Wright will serve as an additional point person.
Dwight Henninger, ?LA;ag that he was speaking on behalf of the DRT (Design Review Team)
representatives, described the inh:.. e..,& difficulties in the cL...,..1 event review process that do not allow
for the Town of Vail staff to have input regarding safety and control of venues until it is too late to make
any meaningful changes.
• CSE funding is allocated to an event up to a year prior to the actual date of the event
• Receipt of CSE funding implies to the promoter tacit approval of the event, prior to the
actual r;,....it process
Citing the Snoop Dogg concert of last weekend, he commented that it went well and that the Police.
Department was satisfied overall, however there were a number of issues that "could" have turned bad
with , actual attendance between l Ok- l2k people in a venue that was much too small. The question is, how
do we set in place a permitting process that allows enough time to rL k,Erly evaluate the needs of an event
so that it can be staged safely and. within the resource limitations that the Town of Vail has to provide?
Joel Heath. commented that event promoters are constantly under pressure to "push the envelope" to
create ever. more unique and exciting events, but that the "parameters" are ill-defined. He stated that when
one knows the rules, then it is possible to op:,.";;, within them, i.e. the capacity of the amphitheatre is
2700 and has a defined cost. He recommended that the Town should set specific capacity and security
standards for all its venues.
Kaye Ferry stated that the business community could not be happier than with the results of the last 2
weeks and that the difficulty underlying events in the Town of Vail stems from the fact that they have
never been given a priority- not even a full time staff position. She cautioned that if structured t8tightly
we would lose cr,r..L.,mities that shouldn't be considered bothersome, but rather embraced. The ouncil
should take a stance that prioritizes events and the c-,--..unity attitude should be one of how we
collectively make it work.
Rick Scalpello agreed that events c.,..L.bute significantly to the local economy, but that they must be
safe. He suggested that r..,...vLc..o should be advised that CSE funding does not guarantee a permit, but
rather the reverse- that the c.,..uact should be contingent on the api,.vN.:ate applications and approvals.
He also noted that this is not a bad problem, that success is driving necessary changes.
? Motion to form a committee made up .of 2 representatives'each from the CSE, DRT and 2
Event Promoters with Sybill acting as facilitator to'develop a process for permitting Special
CSEisn Minute : /April 2h, 2005 Pate ; o F 5
Events that will address the concerns raised regarding the.overlay of CSE Funding allocations
with the actual permitting process and expectations placed on the Town of Vail staff to p, , r'de
in-ldnd support.
MIS/P: Mark Gordon, Richard tenBraak, Unanimous.
Mark Gordon and Rich tenBraak will represent the CSE and an update on the progress of the committee
will be scheduled for the May meeting.
Easter Egg Hunt Review and Discussion of Other Community Et b : Mike Ortiz and Diane Johnson
distributed ? ,.vi'..se outlines for both the Easter Egg Hunt and the Trick-or Treat Trot. They .-..sed that
both of these events demanded significant staff time and labor, and that while the VRD recognizes these
as valuable "community" events, they are not core pro&,...s, and that it. is not possible under the cu..,...L
budget constraints to continue to produce these events. Diane added that there will be no 0 of July
parade participation i.,.., either Camp Vail or Youth, Services on account of the high cost of participation
with no ac.....,anying revenue potential. In .?, ,..,nse to a question from the CSE, Diane stated that 220
kids had participated in the Easter Egg.Hunt this year. There was no discussion as to the future of these
events or what, if any, role the CSE should play in the outcome.
America Days: Multi year contract and sponsorship proposal: Laurie Asmussen reported that she has
been in discussion with a p.,b;:.,ual sponsor who has in a 3 year agreement to support
the event, but that she would like some assurance from the CSE that Eagle Valley Events. will continue to
be awarded the c...l.,.ct to produce America Days during that time. She stated that she undue. .,".ds that
funds cannot be officially allocated except on an annual basis and added that it is her goal to eventually
reduce the Town's share in the cost of the event. Ian Anderson noted that we do not do this for other,
r.: ?..and cited both the TEVA Mountain Games and the Countrywide American Ski Classic as
examples of events with multi-year sponsorships that are not guaranteed CSE funding on a multi-year
basis. Kaye Ferry remarked that Laurie, in her efforts to secure a sponsor for America. Days, has done.
exactly what the CSE asked her to do, and again raised the issue of whether America Days, since it is an
event that the community expects to occur, should not be remanded to the council as a "qualifying
cultural event" Ian responded that the council had already denied this proposal and that it was not in the
mission of the CSE to send events back to the council, but rather the goal is to take as full . Q40nsibility
as possible for.,,,,;..,ial events. Sybill was asked to confirm with Matt Mire as to the question of whether
Eagle Valley Events had "ownership" of America Days, or whether they play the role of a contracted
producer forthe c mity's event. The. CSE agreed by consensus that they would not commit to a
multi-year c....l.4ct.
Vail Film F"'oah Summer Screening Series: The Vail Film Festival submitted an informal, request for
$2500 to be applied 2 screenings this summer. Kaye Ferry, as a board member of the Vail Film Institute,
stated that the goal is to keep the Festival in front of the Vail audience , to maintain interest in the event
and to help develop local al.....sorships. The CSE requested that, in order to maintain the accountability of
their allocation process, a .more formal application and budget be submitted at the May meetingfor their
consideration.
New Business: Dwight Henninger requested a moment to present the Town of Vail's position on the New
Year's Eve event for young people traditionally put on by the VRD at the Dobson Arena. He stated that
the event would not be held again on account of the low attendance and that the VRD had been given the
go ahead to try to rent the arena for a concert or other activity. He reaffirmed that the curfew_ will
continue, although the tone and number of officers has lessened He asked the CSE to keep on their radar
s... ,,Q.. the of r mity in '07 to inaugurate a true "1st Night" family-friendly cel: ?.,Xon of the New Year
without alcohol in the new Lionshead Square:
Consideration of Today's Funding Requests: Dave Chapin .Qa4« ed the list of.funding requests
cu.. r. dy under consid:,. a:.:on:
1. Vail. Classic: $11,000
CSGsn Minutes: April 26,200-5 Pace 4 of i
.r
2. Trick or Treat Trot: $2425
3. Vail Film Festival: $2500
4. Blue Creek Productions: Lionshead Entertainment?
Motion not to support the Vail Classic, on account of last year's event performance.
M/S/P: Ian Anderson/Stephen Connolly/5-1 with`Mark Gordon opposed:
Todd Gerhke,,w v.,issed his disappointment that no event has materialized to fill the last 2 weeks of
August. No decision was made on the remaining requests.
Motion to Adjourn at 11:55 am..
WS/P: Ian Anderson, Stephen Connolly, Unanimous.
Minutes taken and submitted by
Sybill Navas
April 26, 200
Approved by: A o ?` Date: L O
t;nalrman, Commission on S W Events v
CSE/sn
Minufes: April 26..2005
Paue of 5
DRAFT
SPECIAL EVENTS CALENDAR,'FUNDING & REVIEW'.PROCESS
Fall ->
Early DedAs Req'd ->
60 days ->
if>45 days ->
<45 ATM Mtg ($300) ->
next.ERC mtg ->
30 days ->
next ERC mtg ->
<60 days ->
EVENTS IN ANNUAL Pk"cSS
v
CSE Coordinator Sends Notice of
Annual'Event Calendar Revlew.to Event.Concept, ->
All Xnown Event Promoters Funding Regrs,
v Dates, Liquor,
CSE/ERC/LB Joint Annual Calendar Review I <- Location!Map,
v Est. Size,
Preliminary AnnualiCalendar I TOV Svcs ->
v'
CSE Annual Funding Review <? Funding App. I-->
v
Calendar Update
v
Liquor Permit Filed <- Liquor. Permit I
v
Short Permit * Filed with CSE Coord. <? Short Permit *
v
ERC Preliminary Review <- Short Permit
"punch list"
v
Liquor Board Review & Decision I <-. Liquor Permit
v
ERC Final Review & Decision I <? Event Punch Listl
v
Event-Production I
v
Joint CSE/ERC Event Post Mortem I <? Event Report
EVENTS NOT'IN ANNUAL PRO%,coa
v
Event Promoter Meets-with
CSE Coordinator <- if >90 days
v if <90 days,
v v
v v
v v
CSE Calendar Review ATM Mtg. ($300)
&
Funding Review <- next CSE
v
ERC Calendar:Review I <- next ERC
C$E Coord. Review wfth Event Promoter
1. Funding Options
2. Liquor License Calendar
3. Sales Tax License -
4. Available Dates & Locations
5. ERC Requirements
6. TOV Services
7. Copy of.SE Handbook
,DSE Coordinator Designated.Small Eve
Designated ERC Rep signs off
ERC = New'Event Review Committee'
Short Permit' = Short Event Permit e.g. map, partial vendor list, possible entertainers, TOV services, no insurance, sound permit but not signatures, etc
f: -- I 1
Proposed Timeline for CSE Review of ADDlicationS for 2006 Funds:
• July 29: Due Date for CSE Request for 2006 Funds from Town Council
• August 1: RFP Available online
• August 16: Council. Review of CSE Request for 2006 Funding
• September 16: RFP Due Date
• September 27: Regular September CSE Meeting Date: Proposed joint meeting w/
Event Review Committee and TOV Event F.. -oters to develop preliminary 2006
event Calendar.
• October 18/19: Funding Applications Reviewed
e October 25: Regular October CSE Meeting Date: Funding Allocation Decisions
CSE/sn Proposed Timeline for 2006 Event Review Process 5/17/2005
a s ¦ w ¦ ¦?¦ ¦
G
May 17, 2005
Town of Vail
Commission on Special Events
Attn. Sybil Navas
75 South Frontage Road
Vail, CO 81657
-A 1t:
- :
RE: Recommendations for the Addition of Lionshead to the Summer Street
Entertainment Program in 2005 within the Current Budget
Dear Sybil,
The following are possible options for adding Lionshead to the street entertainment
schedule for summer 2005 within the ct....,..t budget of $45,000. I have also included the
actual distribution of act size from 2004 and what we have allotted for act size in 2005
based upon two locations in Vail Village. Resort Entertainment is more than happy to
accommodate changes in locations to include Lionshead, the effect of which is a decrease
in the average size of the act per performance or shift.
ACTUAL 2004 DISTRIBUTION: $55,000 Budget
SIZE Solo Duo Trio I Quartet More Total
Ttl # 35 17 17 7 7 83*
% of total .42% 21% 121% 8% 8% 1000/0
*Locations: Slifer Plaza and Lionshead on Fridays and Seibert Circle, Vail Village
Inn Plaza and Lionshead on Saturdays and Sundays. Eight shifts per week for 10
weeks, plus three shifts that were added a few weeks prior for Labor Day weekend.
PROJECTED 2005 DISTRIBUTION: $45,000 Budget (not including Lionshead):
This same outcome could be achieved if only one location in Vail and one location in
Lionshead was chosen for Friday, Saturday, and Sunday.
SIZE Solo Duo Trio I Quartet More Total
Ttl # 15 17 24 5 5 66*
1
% of total 23% 26% 35% 8% 8% 1000/0
*Locations: Slifer Plaza and. Seibert Circle on Fridays, Saturdays, and Sundays. Six
shifts per week for the full 11 weeks.
OPTION A FOR 2005 DISTRIBUTION (including Lionshead on all days): This
option simply adds the Lionshead shifts on to the above planned 2005 schedule. This is
not recommended as it increases the overall number of shifts.from previous years. ' .
SIZE Solo Duo I Trio Quartet More Total
Ttl # 79 8 9 3 0 99*
% of total .78% 9% 10% 3% 0% 100%
*Locations: Slifer Plaza, Seibert Circle, and Lionshead on Fridays, Saturdays, and
Sundays. Nine shifts per week for 11 weeks.
OPTION B FOR 2005 DISTRIBUTION (including Lionshead and eliminating
Seibert circle on Fridays OR using the Lionshead location, on Saturdays and
Sundays only): This option reflects the same number of locations and shifts per week as
there were in 2004, with the inclusion of a full weekend's entertainment over Labor Day.
SIZE Solo Duo Trio Quartet More Total
Ttl # 56 16 10 4 2 88*
% of total 64% 18% 12% 4% 2% 100%
*Locations: Slifer Plaza and Lionshead on Fridays and Slifer Plaza,' Seibert Circle,
and Lionshead on Saturdays and Sundays OR Slifer Plaza and Seibert Circle on
Fridays and Slifer Plaza, Seibert Circle, and Lionshead on Saturdays and Sundays.
Eight shifts per week for.11 weeks.
Or t LON C FOR 2005 DISTRIBUTION (including Lionshead on Saturdays
ONLY):
SIZE Solo Duo Trio I Quartet More Total
Ttl # 36 19 13 5 4 77*
% of total 47% 25% 17% 6% 5% 1100%
*Locations: Slifer Plaza and Seibert Circle on Fridays and Sundays. Slifer Plaza,
Seibert Circle, and Lionshead on Saturdays. Seven shifts per week for 11 weeks.
Resort Entertainment's recommendation, should the Commission on Special Events
choose to add. Lionshead into the Street Entertainment Schedule at the current amount
$45,000, is to add Lionshead a maximum of two times per week, with a pref,.tcj LjLce for
once a week, in order to retain a reasonable average number of pieces per performance.
Thank you for the opportunity to continue working with the Commission on Special
Events to provide unique and exciting entertainment within.Vail and. Lionshead!
Sincerely,
Diane Moudy
Jenna Stephenson
RESORT EN it r.RTAINMENT
f'
Town of Vail: Commission on Special Events Meeting
Town of Vail: Vail Town Council Chambers
Tuesday, May 24, 2005 at 8:30 a.m.
REVISED AGENDA:
• Approval of the Minutes from the meeting of April 26, 2005. (5 minutes)
• Update on Special Event Approval Process (15 minutes)
• Administrator Report: (10 minutes)
o Financial Report: $12,600 remaining in unallocated funds.
o Consi&.,Lon of CSE Request for 2006 Funds: Discussion at June Meeting,
Due July 29
o Proposed Timeline for 2006 RFP Submittals and Review
• Final Reports:
o Taste of Vail/ John Dakin(20 minutes)
o Spring Back to Vail/ Jeff Brausch (20 minutes)
• Review and verify list of events to be surveyed Eight events designated by the CSE
at the January meeting include: (5 minutes)
1. American Ski Classic
2. Vail Film Festival
3. Spring Back to Vail
4. TEVA Mountain Games
5. The Vail Graze, AKA Big Wheel, Chili `n Brews
6. Vail Lacrosse Shoot-out
7. Kick-It 3v3 Soccer Tournament
8. Vail Arts Festival
Comparison of benchmark data fi. 2004 for the Vail Classic? Oktoberfest? Would we
prefer to survey the Food and Wine Festival, instead of the Lacrosse Shoot-out?
• Funding Request: Vail Film Festival, Summer Film Series (20 minutes)
• Summer Street Entertainment/Lionshead: Consideration of 3 Options (20 minutes)
1. Contribute to the fimd raising effort to provide additional sL.-,er entertainment in
Lionshead spearheaded by Rob Levine. The Lionshead Merchants have raised
apJ..,)dmately $5000 to date. VRI has offered to match these dollars up to $37,500.
2. Reallocate a portion of the CSE fimding already allocated for Vail Village Street
Entertainment ($45,000- 1 performance site on Friday, 2 each on Saturday and
Sunday) to provide for some performances in Lionshead
3. Move forward with currently budgeted Street Entertainment in Vail Village only.
• Discussion of what the CSE's role in insuring that events which are important as
"community events" should be, i.e. Trick or Treat Trot, Easter Egg Hunt, America-
Days, Holidays in Vail, New Year's Eve, etc. Options for consideration might include
funding,. contracting with a producer, facilitating the event by finding a non-profit .
organization to produce it, or doing nothing. Or, should this discussion happen as part of
the. Strategic Plan Review? (15 minutes)
• CSE Strategic Plan: Does the CSE wish to review/update the plan, which was
adopted for 2002-2005 and if so, determine a process by which to move forward. The:
Plan can be accessed online at www.vailQov.com, click on Doing Business, then on
Special Events.
(.15 minutes)
• New Business: Funding Request: Top of the Rockies Softball Tournament $700.
(5 minutes)
Adjournment: 11:00 a.m.
Next Meeting: Tuesday, June 28, 2005 at 8:30 a.m.
I
MaiI Message Novell.-
Close Next Forward Reply to Sender Reply All Move Delete Read Later Properties
From: "Joel Heath" <heath@untraditional.com>
To: Special Events, markgordonvail@yahoo.com, (Arthur@vailresorts.com, chrisj@vailresorts.com,
billj@vaitresorts.com, ian@visitvaitvalley.com, rtenbraak@rnanorvail.com, todd@rockymtncon.com,
sfcvail@hotrriail:com, vaildc@cmmcast.net
CC: zotto@untraditional.com
Date: Friday - May 20, 2005 3:40 PM
Subject: The Graze Introduction and Mountain Games Update
The Graze Facts at glance.doc (105472 bytes) rviewl rooenl [Save AM,
Mime.822 (153140 bytes) rViewl rsave As]
I wanted to give you a quick summary of what is coming up in the next few weeks from our crew:
The G.a--o at Vail: Attached is the final outline of Vail's newest event "The Graze at Vail - June 25th," formerly
Big Wheel n Chili. This event includes everything from "Heavy Grazing" to the "Running of the Sheep," a
charitable fundraiser, embracing Vaiil's history. I firmly believe that this will be one of this summer's greatest
hits (outside of the Mountain Games of course).
Teva Mountain Games: In the next week or so, you will receive an email from Emily Zotto with your official
invitation to the Teva Mountain Games, including guest list instructions for the Gallery Grand Opening, the
Legends of Hip Hop concert, the Teva Mountain Ball and the Everest Awards. The email will also include pick
up instructions for your VIP bag at Art`s Bar in Vail Village, Thursday (June 2) - Saturday (June 4th). We are
looking forward to blowing the dust of Vail, literally! Below is a quick recap of some recent Mountain Games'.
highlights:
Mountain Bike, event named NORBA State Championship
• Trail Running event.named US National Championship by the US Track and Field Association
Sports Illustrated runs more ads than any other outdoor adventure event in its history (10 million
magazines)
• Outdoor Life Network picks up the Teva Mountain Games for national airing
• . The first ever Everest Awards is added to the Mountain Games schedule; creating the Oscars of .
Outdoor Adventure
• Legends of Hip Hop concert to include Coolio, Ton-Loc, Digital Underground and Young MC
• Entercom Radio in Denver picks up the'Mountain Games as the feature event promotion
• Teva Mountain Games makes a two-page spread in Paddler Magazine (82,000 circulation)
• .Soelden (Austria) Tourism Authority announces it will send a team of dignitaries to look.at 2005 Teva
`Mountain Games for possible European expansion in 2006 or 2007
Coors pledges to help the Mountain Games go green over the next three years
• Sprint Telecommunications ads real-time voting through text messaging to the Mountain Games
• Arizona Women's Roller Derby Association is added. to the entertainment- lineup at Teva Mountain Ball -
• Deckers Outdoor Corporation brings national and international sales conference to Vail during the
Mountain Games
Have a great weekend! - Joel
Joel.Heath_
j1d TO
"The Graze at Vail"
June 25, 2005
Facts-at-a-Glance
Formally known as Big Wheel Brews N' Chili, we are pleased to announce "The Graze at Vail," June
25'b, 2005. Last year's events have been given a serious face-lift, but will still emphasize the following:
1. Offering content to bring locals back into Vail, with high energy and enthusiasm
2. Creation of an ambience in Vail Village that creates economic and community vitality during the
early summer season.
3. Creation of demand through Front Range Media Partners
4. Positioning Vail as:
• A exciting destination with a positive brand image
5. Branding:
• Utilize the early summer season as a product :..1.y point for aspiring consumers in Vail's
target market.
When: Saturday, June 25 from 11AM4:30PM
Where: Vail Village
What: Untraditional Marketing has re-branded the event, "The.Graze at Vail." The 2005 event will have
a festival4ike feel to attendees. There will be 6 total components of the event;
• Heavy Grazing: 12pm-2:30pm
The battle of the appetizer begins. Vail restaurateurs will battle among their to lay
claim to the best appetizer in Vail in two categories: Mountain Comfort and Exotic...
• Off-The-Wall: The Ski Boot Olympics challenges teams of four to four diff',r,, Li skills
competitions including the Ski Boot Big Wheel, Ski Boot Soccer Dribble, Ski Boot
Shuffle,
• Sheep Ball is a wooly version of dodge ball. A Dodge Ball stadium will be built in the
heart of Vail Village with an on-going tournament though out the day..
• New Belgium Brewery Tour 12PM 2:30PM: A microbrew tasting 1AU' aaaganza on the
streets of Vail Village featuring all of New Belgium Brewery's 10 beers.
• Vail's History: The Running of the Sheep is a charitable fundraiser for five Vail based
charities, Each charity will receive twenty sheep to sell for a total of one hundred
running sheep. The sheep will be released at 4PM as the crescendo of the event. The
person who "owns" the winning sheep will win an ultimate adventure package including
"a GT mountain bike; a Dagger kayak, Salomon skis and a Thule Rack.. The, charity that
sold the winning sheep will win 500/6- of the "sheep pot" raised from the sale of the 100
sheep. Charities include the Humane Society, Snowboard Otiu.,ach Society, Colorado
Ski Museum, First Descents, Eagle Valley Land Trust.
• Dueling Apres: E_.C'Qk:aininent events will also be inc.,.Y.,.&uA into the day including
dueling Apres Singers, face painters and kids adventure zones.
VAIL COMMISSION ON SPECIAL EVENTS
EVENT FUNDING APPLICATION
Please print or type all information
EVENT: TOP OF THE ROCKIES
? PROPOSED DATE(S): TUNE 4TH - SUNS 5T" .7 DDS
? AMOUNT OF CASH FUNDING REQUESTED:
• PRODUCING ENiii Y: SOULDER PRIDE YOUTH SPOSZTS
President or Executive Director's Name: ANTONIO. R. BRUND
Name and Title of Person Completing the Application: PRMST 1) K. WI ND
Address: , PROGRAM bTAEU%u&
4(a`1 W. 11(cTM WKI
NOR?GLENN f? SDZ3`i
Telephone: 720 / ZO 1-Z DSO FAX: 30 /X151-SIZO C CALL F395T'
WEBsrm N/A
E-Mail Address: TBR0W0 3335®PtOL .COM
Organization's tax status: For Profit Non-Profit* Not-for-Profit*
Non-Profit (501C-3), or Not-for-Profit (501C-6) organizations, please attach current
State Department of Revenue Certificate with this application.
Tax payer ID#
o Does the Event benefit a charity? Yes No, K
o If yes, please name the beneficiary:
Mission Statement:
TRDVIDE WOM-0111tS FOR YOMGP+ DALL-i tS
Number of years your organization has been in business: Z
• Brief Description of the Event:
FAST PITCH SDr teALL TDVRNAIhENT FDK GIRLS PGE 13-14'
16 TEAMS MAX
EACH 11AM 1RRVF1 `-o W1TN RN 1k4SZ'&E OF 50 PEDDLE.
W 50 = SOO PEOPLE
o Describe where event will be located within the Town of Vail:
FDRD PARK SOFTZRLL COMPLEX
• . Will any portion of the event take place outside of the Town of Vail?
-A Yes _ No If yes, please explain: .
OTHER ME GRDUPS PLAY. TN tXILON Ir t3RECK ENR. DCoE
TOWSE -5- 2005 Application for Funds
• Please describe briefly how you will use the funds that you are requesting from the CSE:
All . FUNS WILL WE US® TD PAY THE FZT-1.n
FREN -ML FM= Ai FORD PAR.K.: -
• Will additional in=kind services be required &.... the Town of Vail?. Yes No X
If yes, please explain, including a description of anticipated impacts on Town of Vail
services: i.e. bus service, parking, traffic control, street closures, etc.
• Is this a: New event Existing event X Number of years in existence 17
Location(s) of event in previous years:
PRmwb EVFJ3iS _ -PtLLJR`(S tl a P?T. FORS P+PcRK
YP%SJT_ US SPDN R5 INCLVDE SDI)Lhim tamm SLWOOL_ mtD -MC -lows.
Number of participants (athletes, artists, exhibitors, etc.) anticipated . ZDD
Number of volunteers needed 0 Number of event staff _I D_
Total Number of spectators anticipated 108 (600
Local 0 % In-state (non-local) 100 % Out of State C). %
• If possible, would you intend to host the event in Vail beyond 2005? Yes X No
If yes;, for how many years beyond 2005? 00
• Do you anticipate requesting funding from the CSE next year? Yes X No
If yes, in what amount? 1100
REQUIRED ATTAt tiMENTS (incomplete applications. will not:be considered):
? Detailed event budget; including all anticipated revenues and expenses.
? Marketing plan and. detailed explanation of potential for sponsorships and media'
exposure:
? Previous year's event evaluation, including income and expense statement (if
existing event).
?. Past or projected demographics of event attendees and spending.
? Brief description of potential benefits to the Town of Vail, including an estimated # .
of incremental room nights and increased spending generated.
? What return on investment should the Town of Vail expect?
? 0 swdzation rosters naming:
¦ All officers and respective positions
¦ Board of Directors and positions
The CSE appreciates the inclusion of any. additional support materials, such as videotapes,
programs, news articles and other printed materials.
TOV/CSE -6- 2005 Application for Funds
PLEASE SUBMIT 15 COPIES (at least one formatted so as to be easily copied, i.e.
unbound, 8 x 11 size) OF i tilt. COMPLETED APPLICATION AND REQUIRED .
ATTACMdENTS TO:
Vail Commission on Special Events
C/o Sybill Navas
Town of Vail
75 S. Frontage Rd.
Vail, CO 81657,
For.information and questions call Sybill Navas at 970 376-2394.
EVENT NAME:
PROPOSED DATES:
Funding in the amount of was approved by the CSE on (date)
Subject to the following conditions:
Signature: CSE Coordinator
Signature: Applicant
Unless otherwise specified in the contract, CSE funds will be distributed per the following
formula: .
1 /3 of the amount upon the signing of a contract stipulating the terms of the CSE's
funding allocation.
¦ 1/3 of the amount upon verification of the placement of the first advertising
¦ 1 /3 of the amount upon the completion of the event.
TOWSE -7- 2005 Application for. Funds
Top of the Rockies
2005
Budget .:
Estimated Income
Team Entry Fees.
16 .Teams at $395 each $6320.00
T shirt Sales .$200.00
Concessions $0.00
Total $6520.00
Estimated. Expenses
Game Officials
48 Games at $62.40/Game $2995.20
Field Rental $700.00
Staff Expenses (Gas/Meals) $200.00
Softballs/Equipment .$208.00
Awards $350.00
Total $4453.20
Estimated Total Income From Event $2066.80
Top of the Rockies
2005
Marketing Plan
This tournament is advertised on the USSSA web site and fliers were distributed..at the ,
annual coaches meeting. See Attached.
Since admission is not charged, additional advertising is not necessary..
2006'TOP OF THE ROCKIES
SIX GAME GU IEE
Top 2 teams in each pool will play in championship bracket
Entry fee: ` $395 (Age groups 12-14-16-18)
Toumament to be held in: Dillon, Breckenridge and Vail. Tentative sites for each age `group shown below.
Lodging disdounts will be avallable at each site. Entries will be limited to fit the-six game guarantee. Six games
gua. 4.ed, weather permitting. Additional information will be sent to teams registering for the tournament
TEAM:
COACH:
ADDRESS: -
CITY: STATE: ZIP:
PHONE: HOME: WORK: CELL:
E-MAIL. ADDRESS:
12 &L1 (Breckenridge) 14 & U (Vail) 16 & U (Dillon) 18 & U (Breckenridge) .
Make check payable to: Boulder Pride Softball
Mail to:Boulder Pride'Softball
46P W. 116ei way
Northglenn CO 80234
Contact - Tony Bruno 3034,51-8920.
E-Mail tbruno333@4ol.com
ENTRIES-WILL BE. LIMITED TO 56 TEAMS. FIRST COME FIRST SERVE .111,
ENTRY FEE MUST BE PAIL) `ljj jFuLL Its 61413E9 TO BE REGISTERED. -
Page 1. of I .
2005 USSSA TOURNAMENT LISTING - Fast Pitch
Enter tournaments and register your team(s) online at WWW.USSSA.COM
Printed: 5/19/200510:21:05 AM
State SW Date Class Event Name C.:; ...., S4anue Cost Park Name II Format
CO II 5112115M II FPGtrlsl6&UB II Troubiamaker I Rod Smith -
?
?? Qualifier J!!73 IArvada -
L
- I
Single Elimination
1 Co lI slsorloo5 II FP&Is148U8 fITroublemaker II Rod Stnitil MOW- '
II II ?475II Arvada Pool Play iMo Double Sim
Co II 8121/2005 IIFPGir1s16U0pen
. J) May Gladness- _ 1LStan Benson II Qualifier II 542o II 6a ,. .. i II Pool Play irrtc Single am
CO 5121/2005 FPGir9l4U0pen May Madness II Stan Benson J LQuallfler II $4W 18riotan Sports-Complex
_
Play Into Single 6im-
II Pool
CO 11 8128!2005 FPGtrls16&UB I MEMORIAL DAY CLASSIC JI681 Waiters jI Qualifier II $425I( Garden Acres Softball Complex II Pool Play Into Double Ellin
CO 11 5128/2005 FPGtr1s14&UB ' 11 MEMORIAL DAY CLASSIC &71 Walters 11 Qualifier 11425 11 Brighton Sports Complex Pool Play Into Double Sim I
CO 11 8/4/2005 11FOG?irisislue Top of the 1. _- i ._ Tony Bruno 1 1 Qualifier 11 $433 11 Blue River Park. Pool Play into Double Ell.
CQ 11 6!42003 11 FPGhUI4&UB Top of the Rockies Tony Bruno Qualdier 11 $435 11 Ford Park. II Pool Play Into Double
CO 11 8/112005 FPGbft16&UA
11 Cd-do Cup -
Dave Hayner
Super N'd
II =420
11 Barnes "a0 Complex
II Pool Play into Double Sim I
Co 6H 112005 FPGirfs168U8 11 Colorado Cup
F _ - I emraw FPGirlsl4&UA 11 Colorado Cep - '
CO 111 6H 112005 11 F'PG1rb14&U8 Co .,,,:.. Cup
CO 6/11/2003 IFPGirtslti&UC I[Norlhe.COloradoC 1r6".:..,,al
n
- I Dave Hayner?
11 LDave Hayner
Dave
Hay.
11stan Beam Qualifier 1(5420
Super ntie 5420
Qualifier 5420
NonOAatitier 5300 11 Garden Acres Softball Complex II Pool May iri o Double -lm I
Garden Aunt' Softball Complex I Pool Play into Double Him i
GardenAcm Softball Complex Pool Play into Double Sim
Bri
limn Sports c., I ,. ,. Pool Play into Single
CO 6%812003 FPGrtbl16&UB Columbine Invitational Bernie Dvorak Qualifier 11 5410 Cornerstone Park II Pool Play into Single E0m
I Co II 61111H005 II FPG 148UB I
- f Columbine hrvitationai lI Bernie Dvorak, tualifier 17;410 C.. :..,, ,ne aark Pool Play Into Single faun I
I
-C0 612512005 Pi
w 16&UB
- CO 612=05 FPChU14&UB?
. _,-. TACKER INVITATIONAL. Dave Weav_
FIRECRACKER - o. - n - 11 1
r.?IONAL Dave Weaver 11 Qualifier 5425
Qualifier 5423
?
- Asada
Arvada. :. .. , I) Pool Play hft Single Sim
Pooi Play into Single Sim I
I DO '62512005 FPGIrts18&UC
CO 71irmw FPGirlsl6&US
CO 71120 FPGIds14&U8
CO II 7162003 :II FPGirls16&UB I
7182 1
1 FPGirlsl4&UB
11 PEPSI MID SLAM Mtmt C. I.;
11 .
Sweet Cleats Classic Gary Curry
Sweet Cleats Classic Gary Cunt'
I USSSA CLASS 8 STATE II Bill Walters II
USSSA CLASS B a r N r c Bill Walters l Norocku ar, 5350
CkralHier 5393
Qualifier 5395
State II 53001
State 111 5300
Greeley Youth Sports Complex II Pool Play into Single !aim, I.
Lions Complex I Pool Play into Single Sim
Lions Complex ' Pool Play into Single Sim
1 Barnes Softball Complex II Double Elimination- I
Garden Aces Soflba0 Complex Double'Siminatfon' 11
7111VAN FPai Fl6&UA' USSSA CLASS A_STATE Bill Walters State
11 I 5300
Barnes Softball Complex
II Double Elimination
I CO II 7M52005 II ITGirisl4&UA I
CO 7111112 0 0 5 i FPGirlsl6&UC 1
CO 7lZ32003 FPGiris16&UB I USSSA CLASS A STATE
uSSSA pass C Seam
SUMMERS END INVITATIONAL I?Waltere .
Bill Walters
Dave Weaver 11 State '
Slate 115280,
NonQva08er, 5413 11 Softba0 C . „ ..
Brighlmr Youth Complex
Arvada ,P-m1ble Elimination
__ Double liminaiion 1
Pool Play Into Single Sim
I CO 17232005 11 91Girlsl4&UB SUfiIAAERS END INVITATIONAL 1 Dave Weaver . NonOualiRor . 5413 Arvada. ?I-Peol Play Into Single Elim? .
CO , .7242003 1S'"k
&UB:
14 &Under B West
Bill Wafters 11
WoQdSerles
$41)(111
Rolland.Moore Park
II TBA I
41-
http://www.usssa.com/sports/reporis/PrintToumaments.asp?BeginDate=&EndDate=&Clas:.: 5/19/2005
Top of the Rockies
2004
Income and Expense
Actual Income
Team Entry Fees
16 Teams at $395 each $6320.00
T shirt Sales $200.00
Concessions _ $0.00
Total .$6520.00
.,Actual Expenses
Game Officials
48 Games at $54/Game $2592.00
Field Rental $700.00
Staff Expenses (Gas/Meals) -$200.00
SoftbaM/Equipment $208.00
Awards '. $350.00
Total $4050.00
Actual Total Income From. Event $2470.00
Top of the Rockies
2005
Projected Demographics/ Spending
Each Team will consist of approximately 13 players ages 13-15. .
Each player will normally be accompanied by 2 parents (age 35-55) and one sibling (age
5-18).
Each family will generate 2 room nights at an average of $85/night. $2210
Each family will consume 6 meals-at an average of $35 -per meal. $2730
Each family will purchase one tank of gas at an average of $30. $390.
Estimated spending per team $5330
Estimated total spending.in the Vail area $69,290
.
President
Vice President/Secretary
Treasurer/Program Director
Contact information:
Boulder Pride Youth Sports
469 W. 116ei Way
Northglenn CO 80234
303-451-8920
Boulder Pride Youth Sports
Organizational roster
Amy lefevre
Alexis Quintana
Antonio Bruno
I
2005 Spring Back to Vail Recap Report
Commission on Special Events
1
EVENT OVERVIEW - STRENGTHS AND WEAKNESSES
The overriding goal of 2005 Spring Back to Vail was to get visitors to Vail to spend money
during the typically slow time of April, especially during an Easter free year. Overall, the event
was a phenomenal success with greatly increased skier days, lodge bookings and packed
restaurants and shops. In fact, some businesses reported record sales not only in the month of
April but also in the life of their business.
Following are some specific strengths and weaknesses for each component of the two weeks of
events:
WEEK 1
April 4 - 10, 2005
4 - Guy's Night Out: March Madness at the Red Lion was incredibly popular as Spring
Back played off the playing of the NCAA Men's Basketball Championship Game.
5 - Girl's Night Out: Fashion & Flix at Samana. Good attendance throughout the night
with local clothing stores showing off their merchandise and Sex & the City playing on
TV screens throughout Samana.
7 - Trip Hop, Hip Hop, DJ Spin Night: Competition taking place at Samana,
Sanctuary & Fubar that was great for attendees.
8 - Warren Miller Party at Vendetta's was a special event held for the Warren Miller
Experience. Only negative was that Vendetta's was packed and it took a while for
patrons to get a beverage of choice.
- Maceo Parker w/ Little Hercules: Vail Village. was the site for approximately 3,500
people for the Friday night opening concert. The weather did not cooperate fully as it
was slightly snowing with temps in the mid-30's and definitely affected attendance..
9 - Mid-Vail Concert w/ All Strung Out added to the atmosphere for the skiing guests
but did not generate a large crowd.
- Warren Miller Experience including filming for next year's movie took place of
Golden Peak. This is one of the many incredibly positives to come out of Spring Back as
Vail will now receive exposure in the 2005/06 Warren Miller Film for FREE, something
that a town/resort would pay tens of thousands of dollars for that type of exposure.
- Toots & The Maytals and Mix Master Mike w/ Warren Miller screening was held
in Vail Village. The weather cooperated for the over 6,000 attendees. The biggest hurdle
to overcome was the change from what was reported via the Vail Daily that Mix Master
Mike would play first and Toots & The Maytals would finish the evening.
Unfortunately, this changed and actually made for a better atmosphere and the. best that
Gore Creek Drive has ever rocked. IMPACT, the Warren Miller film screening, was a hit
and allowed those who wanted to watch the movie a great viewing and those who wanted
to take a break ft uui five hours of entertainment, to go grab a bite to eat or a drink.
Overall, the restaurants and bars were packed after the concerts and everyone had a great
time.
WEEK 2
April 11-17, 2005
11 - Guy's Night Out - Hot Dog The Movie at Vendetta's was attended quite well.
About 150 people were at Vendetta's over the evening and were entertained with specials
from Spring Back sponsors and Hot Dog the movie.
12 - Girl's Night Out at the Sanctuary. Pamper Yourself was the theme of the
evening with five local vendors coming out to supply all the women in attendance free
massages, manicures and nail treatments, displayed jewelry and provided bath & body
fragrances for giveaways.
14 - Coors Light Pub Poker throughout Vail Village at five bars with the final bar
being the Red Lion. Good attendance at all bars, great attendance at the Red Lion.
15 - Malay Day at Golden Peak recognized Vail native Josh Malay with a special on-
mountain rail jam and post-event party at Art's Bar.
- Mid-Vail Concert w/ Slipstream was again designed to provide a value-add for day
of skiers
- Buckwheat Zydeco w/ Hazel Miller at Ford Park was attended by about 2,500
people. The weather was not ideal and this affected the attendance. Additionally, with
the larger Snoop concert and Pond Skimming the following day, we heard from a lot of
attendees that they were going out one night instead of two so this definitely affected
attendance. Overall, the concert was a great test run for the new venue.
16 World Alpine Pond Skimming Championships was cut in '05 to 75 participants
(from '04 125 participants) in order to speed things up and worked quite well. The
beautiful spring weather did not hurt as over 5,000 people took in all that Pond Skimming
had to offer.
- Snoop Dogg w/ The Game at Ford Park. Pre-sold or comped approximately 6,500
tickets locally through four outlets in the Valley with an additional 1,500 day of tickets
sold. The buzz and energy around Snoop was like nothing Vail has ever seen. Having
pre-sold tickets was a great way to involve the local community on a first-come, first-
serve basis with day-of ticket sales allowing visitors the opportunity to purchase tickets.
The demand for tickets was phenomenal with a line of more than 500 to 1,000 additional
people waiting to purchase day-of tickets. For next year, consideration should be given
to a Ticketmaster type of outlet to purchase tickets. We heard complaints about the lack
of restrooms for the concert but there were sufficient port-a-lets at the back of the venue
that attendees did not visit. Additionally, the long lines to get into the venue were 45
minutes at their peak time, leading many to feel frustrated with the process. Overall, the
Snoop concert brought an incredible buzz, and more importantly visitors, to Vail for the
closing weekend, providing a great atmosphere which will have attendees talking about
the concert for weeks and months to follow. Overall, the Snoop Dogg concert provided
the r?viLiLjoters, town and security a great learning tool to use moving forward into 2006
and beyond on hosting major events in Vail.
17 Closing Day w/ $10 Lift Tickets with Vail Resorts posting their largest closing day
crowd ever and many businesses commenting that they've never seen as much traffic in
their stores on closing weekend.
BUDGET
Revenues:
CSE Contribution
Ticket Sales
Sponsorship
Beverage Sales
Entry Fees
Total Projected Revenues
Expenses:
Event Site:
Licenses &
Permits
Event Equipment & Rental Expenses:
Signage & Decorations
Rental Items (dumpsters, porta potties,
barricades, etc.)
Bands, Sound, Support, etc.
Purse & Course Items
Misc. Event Needs (credentials, t-shirts, travel, misc.)
Manpower & Related Expenses:
Labor/Announcers
Town of Vail Police, Security
Public Relations/Marketing/Advertising:
Public Relations
Adverti sing /Marketing
Administrative:
Proposals/Insurance/Supplies/Phone/Postage
Management Fee
Sponsor Relations:
Lodging/ Entertainment/Gifts /Transportation
Total Expenses:
Net Income:
Estimated
40,000
82,500
263,000
72,000
1,650
459,150
540
540
6,700
23,060
265,077
8,750
6,339
309,926
38,675
24,793
63,468
10,000
37,000
47,000
23,000
-0-
23,000
4,300
4,300
448,234
19,084
MARKETING OVERVIEW
• National print ads were placed in Outside Magazine (February and April issue) and Skiing
Magazine (April issue).
• Vail resorts published their winter brochure (100,000) with inf...... ation on Spring Back to
Vail.
• Direct mail pieces were sent to over 140,000 Vail visitors around the world.
• The Front Range also got involved as KBCO ran 66 spots, KTCL ran 54 spots and two 2-hour
live remotes from Vail, the Westword ran three ads and had a street team event promotion and
the Rocky Mountain News generated Wednesday ski section ads.
• Locally, the Vail Daily ran full-page event schedules, daily insertions and a lead-in wrap of
the Snoop Concert and Pond Skimming. Additionally, the Summit Daily News rant full-page
ads, KZYR provided full event coverage, daily updates, on-air interviews and tags. Finally,
KTUN (Eagle and Summit Counties), KKCH (Eagle and Summit Counties), KSMT (Aspen)
and KSPN (Eagle, Glenwood Springs and Aspen) ran 165 spots.
Online communication via vail.com delivered the Spring Back to Vail message via the events
calendar, rotating titles and home page banner placement
• Email blasts went to partners' databases like Outside Magazine (90k), Westword (19k), and
Vail Resorts (670k) to total over 800,000 emails being sent out.
• Internet sits: springbacktovail.com, visitvailvalley.com, vail.com, snow.com and
vailsports.com.
• Interviews on KVBA TV8.
• Emails to over 140,000 names across the country.
• Collateral materials spread throughout the front range, Eagle and Summit Counties.
• Press releases were sent out to numerous publications throughout Colorado and the U.S.
generating at least 50 stories or calendar listings.
RESULTS
• Estimated attendance numbers:.
4/4 Guys Night Out - March Madness - 500
4.5 Girls Night Out - Fashion & Flix - 200
4/7 Trip Hop, Hip Hop, DJ Spin Night- 500
4/8 Warren Miller Experience Party at Vendetta's - 200
Maceo Parker Concert - 3,500
4/9 Mid Vail Concert - 150
Toots & The Maytals and Mix Master Mike Concert - 6,000
4/11 Guys Night Out - Hot Dog the Movie - 150
4/12 Girls Night Out - Pamper Yourself - 150
4/14 Pub Poker - 500
4/15 Buchwheat Zydeco Concert - 2,500
4/16 Pond Skimming - 5,000
Snoop Dogg Concert -10,000
4/17 Closing Day
• Demographic and visitor information profiles: Marketing research was being conducted by
Untraditional Marketing and was not available as of May 23`d
CSI
1
• Estimated Incremental Room Nights and Revenue Generated by Spring Back to Vail. The
numbers below are estimates for the 2005 event based upon.2004 marketing research and applied
to the 2005 event.
Incremental Room Nights
Estimated attendance:
Those who came just for the event:
Those staying in Town of Vail lodging:
Average nights stay in Vail:
Total Incremental Room Nights:
29,500
65%
50%
4.5
43,144
Incremental Spending
Estimated attendance per day:
Average amount spent:
Event Days:
Subtotal spent on dining & shopping:
2,682
$100
11
$2,950,200
Average lodging price per person per night:
Incremental room nights:
Subtotal spent on lodging:
Number of days in Vail not for event:
Number of people staying additional days:
Average amount spent per day:
Subtotal spent on non-event days:
Total Estimated Incremental Spending:
$99
43,144
$4,271,256
1.0
2,000
$100
200,000
$7,421,456
POTENTIAL FOR GROWTH AND DEVELOPMENT FOR SPONSORSHIP AND
MEDIA EXPOSURE
Spring Back to Vail has made huge strides in just three years of existence. For 2006 and beyond,
Vail Resorts is interested in continuing to help underwrite the event to bring in national acts and
celebrities that draw large crowds and destination visitors. We now have a platform and known
commodity to build mass exposure and mid six-figure sponsorship..
HOW DID THE EVENT IMPACT VAIL'S "SENSE OF COMMUNrI Y"?
Spring Back to Vail impacts Vail's sense of community like no other event year round. The
event, especially the Snoop concert and the pond skimming, created a buzz with the locals that
had people talking about it for months before and after the event!
1
11
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20-05 Summer Screenings
Proposed Screening Schedule
? _ocation:
Crossroads parking lot
? Screening dates:
CIO
Mo.nd'a:y, July 18tH
Monday, July 25th
2005 Summe-Series
Proposed Program
Program
4pm ® 8pm
Sidewalk sales provided by local
Wine. and food tastings provided
businesses
by local restaurants
9pm
Free outdoor screening of a classic film
- Example: Casablanca
SCREENING SERIES
EXPENSES
? Technical Support and Equipment Rental: $4,500 per
screening
? Staff compensation:. $2,000 per screening
? Marketing: $1,500 per screening
Travel and Lodging: $1,500 per screening
? Total expenses per screening: $9,500
? Total expenses. for Screening Series: -$28;W?
sOtJRCE?S?,:O?F-.'F,.'U'ND
Request for "undin
ING
won
g from CS: $12500
? National and local sP
3?v
onsor
7
2005 TASTE OF VAIL
EVENT SUMMARY
Presented to Town of Vail Commission on Special Events
May 24, 2005
Overview
The 2005 Taste of Vail was held April 6-9, marking the 15'" anniversary of the annual
food and wine festival. The, event also hosted the first annual Colorado Lamb Cook-Off,
which proved to be a resounding success, exposing a completely new group of locals and
guests to Taste of Vail. Despite inclement weather, ,that necessitated an early end to the
Mountaintop Picnic, the overall event was well attended, with increased ticket sales over
2004, as well as silent auction proceeds and sponsor partners: In retrospect, the 2005
Taste of Vail was viewed as one of the best events in recent years by all participating
entities. Following is a brief recap for your review.
Event Hishlights/Colorado Lamb Cook-Off
• Exposed New Segment of Locals/Guests to Taste of Vail
• Great Afternoon Vail Village Enhancement/Street Beat
• $6,000 Generated
• Media Judges: SKI Magazine, Nation's Restaurant News, Chef MagjAne, Town
of Vail, Vail' Daily and Johnson & Wales University
• New Sponsors: American Lamb Board, Home Depot, Calphalon
Lamb Ouestions for 2006
• Location
• Numbers of Participating Restaurants/Wineries
Event Hiehlights/Taste of Vail
• Colorado Lamb Cook-Off
• Increased Ticket Sales
• New Sponsorship
Event Issues
• Lightning/Mountaintop Picnic
• Outdoor Life Network
Event Participants
• 2,400 Tickets Purchased
• Ticket Orders from 3 Countries
+ Bahamas
+ Mexico
+ Canada
• Ticket Orders from 23 States
+ 60% from Colorado
+ 20% from California, Florida, Illinois, New York, Texas and Virginia
+ 20% from Remaining 17 States
• Colorado Participation
+ 52% from Vail Valley
+ 48% Outside Vail Valley
• Median Participant Age
46 and older
• Household Income
+$200,000+
• Incremental Spending
+ 17 Winemaker Dinners/Priced from $25-$135 per Person
+ Restaurants Keep all Proceeds
+ Ample Free Time
• Lodging
+ Marriott 386 Room Nights @ $195 = $75,270
+ 120 Winery Representatives x 4 Nights
+ Out of Town Event Participants
Media
• . National/Regional Magazines
+ Bon Appetit
± Wine Spectator
+ Nation's Restaurant News
+ Steppin' Out
+ Luxury Travel'Advisor
+ 5280 Magazine
+ Colorado Expressions
• Internet
+ CBS Market Watch
+ Kiplinger.com
+ Wall Street Journal
+ Black Enterprises
• National Newspapers
+ USA Today
+ Wall'S?eet Journal News
+ Los geles Daily
d pregonian
} Portland
+ I& ewspapers
Colorado Post
+ Den e o to Sews
+ Rocky Daily Camera
+ goulder
+ Colorado Spring's Gaze e
2005 TASTE OF VAIL
Preliminary Final Budget
May 24, 2005
REVENUE
Ticket Sales $127,000
Sponsorship Fees $40,000
Auction Revenue $22,000
Lamb Cook-Off $6,000
Total Revenue $195,000
EXPENSES
Hard. Costs
Venues $40,600.
Lodge at Vail/Apres $3,600
Vail Resorts/Picnic $10,000
Marriott/Main & Grand $26,000
Lamb Cook-Off $1,000
Soft Costs $20,000
Printing $15,000
Poster $1,000
Brochure $3,500
Program $7,500
Credentials $1,500
Ads $1,500
Public Relations' $40,000
Administration' $39,000
Office $15,000
Charitable Donation $20,000
Total Expenses $189,600
Net $5,400
2005 Taste of Vail Media HiLwhliLwhts
• USA Today ran photo from Taste of Vail Pinot Noir seminar. 4/08/05
• Wall Street Journal mentioned Taste of Vail and the first Colorado Lamb
Cook-Off in feature story about lamb during the holidays. 3/11/05
• Taste of Vail mentioned or featured.16 times in Rocky Mountain News, 12
times in Denver Post and twice in 5280 Magazine and Colorado Expression.
• Denver TV Ch. 7.Noon News live interview with Taste of Vail Board member
Paul Ferzacca doing cooking demo to showcase Colorado lamb cook-off and
Taste of Vail. 4/01/05 Also ran on Ch. 7 Web site with link to Taste of Vail
web site.
• Denver TV Ch. 4 Six O'clock Evening News Taste of Vail mentioned during
weather forecast 4/06/05 and again 4/09/05 during Morning News.
• Denver TV Ch. 2 Morning News Taste of Vail featured. 4/07/05
• Listed in USA Today among national wine/food fests 01/28/05
• Rocky Mountain News' Spotlight cover story with color photos 4/13/05
Denver Post feature story front page Food section 4/13/05
Media judges secured for lamb judging included senior editors from SKI'
magazine, Nation's Restaurant News, Chef Magazine and the Vail Daily.
0 All major wine/food publications carried event in calendar of events
2005 TASTE OF VAIL
Summary of Media Coverage to Date
As of Mav 18. 2005
Wine .Spectator
April 30, 2005
5280 Magazine
April 2005
Rocky Mountain News.
April 30, 2005
Colorado Expression Magazine
Spring 2005
Denver Post.
Apri 113,2005
5280 "Table Talk" Newsletter
April 12, 2005
Vail Daily Online
April 10, 2005
Outside Magazine
April 2005
Wine Enthusiast
April 2005
Vail Daily Online
April 9, 2005
Vail Daily
April 9, 2005
USA Today
April 8, 2005
Union Leader
April 8,,2005
5280 Magazine
April 2005 .
Colorado Expression
April, 2005
Vail Daily
April 8, 2005
Parkersburg Sentinel Company
April 8, 2005
Vail-Daily
April 7, 2005
Wine &. Spirits
April 2005
Vail Trail
April 7-13, 2005
5280 "Table Talk" Newsletter
April 6-13, 2005
Rocky Mountain News
Spotlight
April 6, 2005
Rocky Mountain News
April 6, 2005
Denver Post
April 5, 2005
Denver's 7 TV Online
April 1, 2005
Bon Appetit
April 2005
Vail Trail Online
March 31, 2005
Westword
March 31, 2005.
Bisbee Daily Review
March 30, 2005
Sierra Vista Herald
March 30, 2005
Denver Post
March 30, 2005
Rocky Mountain News
March 30, 2005
Vail Daily
March 20, 2005
Nation's Restaurant News
March 28, 2005
Sunday Daily Camera
March 27, 2005
Vail Daily
March 25, 2005
Vail Daily Online
March 24, 2005
Rocky Mountain News
March 23, 2005
Morning Call
Bucks-Berks-Montgomery.County
March 23, 2005
Vail Daily
March 22, 2005
Vail Daily
March 22, 2005
Vail Daily
March 21, 2005
Vail Daily
March 20, 2005
Daily Herald
Palatine/Inverness
March 20, 2005
Daily Herald
Huntley
March 20, 2005
` Daily Herald
Mount Prospect/Prospect Heights
March 20, 2005
Daily Herald
Wheeling
March 20, 2005
Daily Herald
Wa«?..ville/West Chicago/Winfield
March 20, 2005
Daily Herald
Gurnee/Grayslake
March 20, 2005
Daily Herald
Arlington Heights
March 20, 2005
Daily Herald
Buffalo Grove/Long Grove
March 20, 2005
Daily Herald
Barrington
March 20, 2005
Daily Herald
Lake Zurich/Wauconda
March 20, 2005
Daily Herald
Carol Stream
March 20, 2005
Daily Herald
Round.Lake/RLB/Fox Lake/Ingl
March 20, 2005
Daily Herald
Des Plaines/Rosemont
March 20, 2005
Daily Herald
Bartlett/Hanover Park/Streamwood
March 20, 2005
Daily Herald
Algonquin/Lake in the Hills/FRG
March 20, 2005
Daily Herald
Glen Ellyn
March 20, 2005
Daily Herald
Villa Park/Oakbrook
March 20, 2005
Daily Herald
Lombard
March 20; 2005
Daily Herald,
Naperville _..
March 20, 2005
Daily Herald
Wheaton
March 20, 2005
Daily Herald
Hanover Park/Streamwood/Dupage
March 20, 2005
Daily- Herald
Cary/Fox River Grove
March 20, 2005
-Daily Herald
Elgin/South Elgin
March 20, 2005
Daily Herald
Carpentersville/ED/WE/SH/GIL/Hamp
March 20, 2005
Daily Herald
St. Charles/Wayne/Elburn
March-2O, 2005
Daily Herald
Lisle
March 20, 2005
Daily Herald
Geneva.
March 20, 2005
Daily Herald
Addison
March 20, 2005
Daily Herald
Batavia
March 20, 2005
Daily Herald
Elk Grove
March 20, 2005
Daily Herald
Hoffman Estates
March 20, 2005
Daily Herald
Rolling Meadows
March 20, 2005
Daily Herald
Glendale Heights
March 20, 2005
Daily Herald
Libertyvi.1le/Mund/VH/L Inc
March 20, 2005
Vail Daily
March 19, 2005
Longmont Daily Times-Call
.March 18, 2005 .
Daily Herald
Wooddale/Itasca/Bens
March 16, 2005
Daily Herald
Grove/Cook
March 16, 2005
Daily Herald
Schaumburg
March 16, 2005
Daily Herald
Palatine/Inverness
March 16, 2005
Daily Herald
Huntley
March 16,2005'
Daily Herald
Villa Paik/Oakbrook
March 16, 2005
Daily Herald
Lake Zurich/Wauconda
March 16, 2005
Daily Herald
Algonquin/Lake in the Hills/FRG
March 16, 2005
Daily Herald
Lake/RLB/Fox Lake/INGL
March 16, 2005
Daily Herald
ELGIN/South. ELGIN
March 16, 2005
Daily Herald
Wheaton
March 16, 2005
Daily Herald
Carpentersville/Ed/We/Sh/Gil/Hamp
March 16, 2005
Daily Herald
Charles/Wayne/Elburn
March 16, 2005
Daily Herald
Libertyville/Mund/Vh/L Inc
March 16, 2005
Daily Herald
Gurnee/Grayslake
March 16, 2005
Daily Herald
Lisle
March 16, 2005
Daily'Herald
Wa.,,...ville/West Chicago/Winfield
March 16, 2005
Daily-Herald
Carol Stream
March 16, 2005
Daily Herald
Cary/Fox River Grove
March 16, 2005
Daily Herald
Elk Grove
March 16, 2005
Daily Herald
Hanover Park/Streamwood/Dupage
March 16, 2005
Daily Herald
Geneva
March 16, 2005
Daily Herald
Addison .
March 16, 2005
Daily Herald
Bartlett/Hanover Park/Streamwood
March 16, 2005
Daily Herald
Lombard
March 16, 2005
Daily Herald
RoseBloomingdale/Medinah
March 16, 2005
Daily Herald
Naperville
Marche 16, 2005
Daily Herald
Mount Prospect/Prospect Heights
March 16, 2005
Daily Herald
.Barrington
March 16, 2005
Daily Herald
Rolling Meadows
March 16, 2005
Daily Herald
Buffalo Grove/Long Grove
March 16, 2005
Daily Herald
Wheeling
March 16, 2005
Daily Herald
Arlington Heights
March 16, 2005
Daily Herald
Batavia .
March 16,200
Daily Herald
Batavia
March 16, 2005
Daily Herald
Glendale Heights
March 16, 2005
Daily Herald
Hoff&rian Estates
March 16, 2005
Daily.Herald
Glen Ellyn
March 1.6, 2005
Daily Herald
Des Plaines/Rosemont
March 16, 2005
Beverage Alcohol Market Report
March 14, 2005
Idaho Statesman
March 13, 2005
Wall Street. Journal-
March 11, 2005
Wall Street Journal Online
March 11, 2005
Rocky Mountain News
March 11, 2005
Rocky Mountain News Online
March 11, 2005
Daily Camera
March 9, 2005
Daily Camera Online
March 9, 2005
Colorado Springs Gazette
March 9, 2005
WGCL-TV Online (Atlanta)
.March 8, 2005
FindLaw Online
March 8, 2005
WNEM-TV Online (Flint, MI)
March 8, 2005
WATE-TV Online (Knoxville)
March 8, 2005
WDAM-TV Online (Hattiesburg, MS)
March 8, 2005
KAIT-TV Online (Jonesboro, AR)
March 8, 2005
KXRM-TV Online (Colorado Springs)
March 8, 2005
Best,Stuff.com Online
March 8, 2005
Popular Mechanics Online
March 8, 2005
Vail Daily Online
March 4, 2005
Rocky Mountain News
March 2, 2005
Rocky Mountain News Online
March 2, 2005 .
Black Enterprise Magazine Online
March 1, 2005
CBS Marketwatch Online
March 1.-2005
Findlaw Corporate Counsel Online
March 1, 2005
ICMA-RC Vantage Link Online
March, 1, 2005
KPTV-TV Online (Portland)
March 1, 2005
KVOA-TV Online (Tuscon)
March 1, 2005
KXRM/KXTU-RV Online (Colorado Springs, Pueblo)
March 1, 2005 .
Kiplinger.com Online
March 1, 2005
Lycos Finance QUOTE.com Online
March 1, 2005
WATE=TV Online (Knoxville, TN)
March 1, 2005
WDAM-TV Online (Hattiesburg, MS)
March 1, 2005
WNEM-TV Online (Saginaw, MI)
March 1, 2005
.WTHR-TV Online (Indianapolis)
March 1, 2005
Luxury Travel Advisor
March 2005
Today's Grocer
February, 2005
Vail Daily Online
February 28, 2005
Findlaw Corporate Counsel Online
February 22, 2005
Lycos Finance QUOTE.com Online
February 22, 2005
Yahoo! Finance Canada Online
February 22, 2005
El Paso Times Online
February 9, 2005
Vail Daily Online
February 8, 2005
AZ Central.-com Online
February 4, 2005
Rocky Mountain News
February 2, 2005
Rocky Mountain News Online
February 2, 2005
Wine News
Feb/March 2005
USA Today
January 28, 2005
Vail Daily Online
January" 24, 2005
Denver Post
January 20, 2005
Denver Post Online
January 19, 2005
Vail Valley Magazine
Winter 2004-2005
Vail Daily Online
January 17, 2005
Rocky Mountain News
January 14, 2005
Builder Online
January 11, 2005
Vail Daily Online
January 10, 2005
Vail Daily
January 7, 2005
Rocky Mountain News
January 7, 2005
Rocky Mountain News Online
January 7, 2005
Industry Watch Online
January 7, 2005
U Food.Online
January 6, 2005
Vail Daily Online
January 3, 2005
Idaho Statesman Online
January 2, 2005
U Food Online
January 3, 2005
Los Angeles Daily News
December 29, 2004
Colorado Springs Gazette Online
December 29, 2004
U Food Online
December 30, 2004
U Food Online - LA Daily News
December 29, 2004
Rocky Mountain News
December 29, 2004
The Oregonian Online
December 26, 2004
Sheldon Landwehr.com Online
December 22, 2004
Vail Daily Online
December 18, 2004
Vail Daily Online
December 13, 2004
Vail Daily Online,
December 6, 2004
Vail Daily Online
November 22, 2004
Nation's Restaurant. News
November 8, 2004
Rocky Mountain News
October 29, 2004
Vail Daily Online
October 25, 2004
Steppin' Out
Fall N04 = 2005 Winter
essentially. AMERICA
Autumn 2004
Vail Daily Online
September 20, 2004
Yahoo Finance Online
September 9, 2004
Finance Canada Online
September. 9, 2004
NBC6 WCNC.com Online (Charlotte)
September 9, 2004
Dallas News Online
September 9, 2004
Interest!ALERT Online
September 9, 2004
2005'S
alltrrd
VIC4)
THE 'TASTE OF'VAIL IS INDEED HONORED TO WEL
COMF A DYNAMIC CULINARY ARTIST TO SERVE AS
QUEST CHEF FOR THE 2005 EVENT. 1VE ARE CERTAIN
THAT SIIE WILL DAZZLE YOU WITH HER MOUTH,
WATERING CREATIONS.
Traci Des Jardins
JARDINIERE RESTAURANT/
SAN FRANCISCO, CALIFORNIA
Traci lks Jardins, Chef/Owner of JARDINERF and
Managing Chef of ACME CHOPHOLIS1_, both in San
FrancisL'o, is one 01' the CowlUt's most acclaimed
hc411. She maintains a stellar reputation for her food
hile continuing to break new ground in her com-
mitment to the em ironment and the c0mmunitY.
Jardinere is renowned for its French-based
California cuisine, With sophisticated preparations
of seasonal organic Ilroduce, Sustainabl' harvested
Iish Ind seafood and naturally raised meats.
I k, Jardins has accumulated a great number of
awards for her culinary prowesS, including the
JanleS Beard Foundations "Rising Star Chef of the
Ycar", Food &JI'ine :Ilegazinc's `Best Ne',Y Chef" and
Sun Frantr?co .Magazine's "Chef of the Year".
ardinel L svgs named Fsyuire Magazine's `Best New
estaulTnflilt also beinu listed as one of the
T
p rrfi}1o Bay Area by the San Francisco
¦
TASTE .POOR.. .
A ?PFL.I.%I I ILA N1,
TO OU R SPONSORS
?ryll.NIfAN
D?RE55
aficionado
TAi) Room
THE SANCTUARY
TERRA BISTRO
RFti EAURANT
TOMOFVAII '
/ Tf 1
.1
",Aamott.
111), 1i 111
'110k IM
VAIL RESORTS'
Wine Spectator '
TAIL MARRIO IT
'MOUNTAIN'RESORL & SPA
IS THE HOST HOTEL FOIL -
THE 2005 TASTE OF 'VAI I
i
1
I
IJ
un/nerse yollrsfct? ' .
'IMMERSE YOURSELF IN THE ELEGANT TAPESTRY OF FINE
WINE, SPIRI-IS AND DIIN
UNDERSCORES THE'VAIL'VALLEY LIFESTYLE APRIL (1 9, 2LIU5, AS THE 15TH ANNIVERS
OF'VAII_ BRINGS THE BEST OF THE BEST TO YOUR PALATE.
JOIN WITH 59OF I-HE TOP WINERIES FROM AROUND THE GLOBE,AS WELL AS 300
'VALLEYS WORLD CLASS RESTAURANTS, FOR A FOUR-DAY EXTRAVAGANZA OF WINEM
NERS, A MOUNTAINTOP PICNIC, FABULOUS TASTINGS AND FUN AND INFORMATIVE
SEMINARS, WHILE ALSO SAMPLI NG THE GREAT SPRING SKIING ON A'AIL 'MOUNTAIN.
'IN ADDITION TO 15 YEARS OF PROVIDING THIS SENSORY SENSATION, PROCEEDS
'TASTE OF'VAIL ARE ANNUALLY DISTRIBUTED TO DESERVING LOCAL AND REGIONAL
IT ORGANIZATIONS AND WORTHY PROGRAMS AND PROJECTS, WITH OVER $275,0
BEEN DIS I ici bUTED SINCE THE INCEPTION OF THE EVENT.
'BEANOS CABIN ;yIARRIOTI'S MOUNTAIN C,RILL
'BLUE ;NIOCN'RESTAL'RAN"I' 'SIEZZALUNA
BI LIE SPRUCE GRILL 'REMINGTON'S AT THERI FZ,CARLTON
BLUE TIGI'R IU ?1 ALIt.-1NI RESTALIRAN [-,KELLY 'LIKEN
RULI.Y'RASi If SADDLERIDGE AT BEAVER CREEK
BLUS SAPPHIRE 'RFSTAURANT & OYSTER *BAR
C H A PS Q R I I L.v I' 1-h0P110USE SWEFI BASIL
CUCINARU'ST ICA TERRA BIST RO
EAT! 'DRINK! THE FRENCH TRESS
FRITTS I IT 1: SAVORY INN
LjAME CRF EK'RESTAURAN I I HE'\VI LDFLOWER RESTAURANT
C,ROUSE'MOUNTAIN QRILL TOSCANINI
IUNIPER'RESTAURANT 'TRAMONTI
'LA TOUR'RESTAURANT IWO 'I,.IK
'WDWIG'S _7 AC H'S CA 111N
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TASTE FOOD . .
ACACIA WINTRY 'LOUIS LA
'BAILEYANA91'INERY 'MACROS]
,BARNETT VINEYARDS 'MAISON)
'BENZIGER'FA,MILY'N'INERI' 1IARGERL
'BODEGASALEIANDIIUI'FERNANDEZ ',NIELVILLF
'TINTO'PESQU'ERA 'AIERRY'EI
'BODEGAS'HIDALGO,LA QITANA MONTES
CHAMPAGNE'NICOLASTEUILLATTE AIOSHIN"
CHAPPELLET'WINERY '.MUhIAI 'N
CHAT' EAU ST.JEAN 'PARADIG.
CLOUDY BAY 'PARTRIDI
'DOAIAINE,DE'LA 'TERRE'R000E 'PATZ&'IT
`DCAIAINE SERENE 'PAUL,HOI
'DUCKHORN'%VINE COMPANY 'RANIFY1%
TU'TTON,yOLDFIELDWINERY RAYMONI
TBFRLE'11'I:NFRY 'RENARD
TOLA'HILLS'WINE CELLARS 'ROBFRTi
'FIDDLEHEAD CELLARS 'RUBISSOI
FISHER 'l INEYARDS SALEXIS1
TLOVFlo '1'INEY'ARD&,WINERY SAPPHIR
TOLE" FS I ATI YW1 NLRY SCHRAAI
TOPPIAN,I',IN1_YARDS SULLfYAT
'FORISNINI 1'ARDS'WINERY SWANSON
GERAIAIN"ROIiIN DISTILLERS PAN'DUZ
G LORI A'FE R It I R L H AN1 PAG NE C AI' LS 11A1) ER1
H A N Z E L LYI N I I A I. DS VILLACR
I ENDRY'RANCH Vi INERT 'VILLA Mt
'I UTA'VINEYARDS WII LAME
IRON' HORSE' VINEYARDS WILLIAM
VINEYARDCOMPANY C'D SPINE
S
VS,T-E LIFE ... 2005 TA
'use 04 vents
&Il pril S
ISTRATION & TICKET
MOUNTAIN RESORT & SPA
area throullhnut the ('sent for the most
went locations and winemaker dinners.
??tril 6
CHEFS SHOWCASE/
ANT/VAIL MOUNTAIN
lit extravaganza, featturing a fist-course
ol'theVafl Valley's most renowned chefs.
ode Kclly Liken/ Restaurant Kelly Liken,
3istro, Thomas Ne\Nsted/Ganic Creek
"ojahn/RemingtonIs at the Ritz-Carlton
Lndwig's. Nt)I INrtuDED IN FU.L EVENT
etspricedatS121- inchtdesta.sandgretuiq'.
/ Aril 7
1 SEMINAR/
'AIN RESORT & SPA
rcat start with a lour through die world
n Coffee & Tca Company presents an
twining trip through the different tea
regions around the globe. INC[ 11D1 D IN
i h) f r Indiridual I it kets
PROGRESSIVE FOOD
MOUNTAIN RESORT & SPA
e Wine and Food in Bala 1)LV Theory to
f cuisines and dishes paired to wine with
inger Blass. INCIIIDED IN FULL EVENT
dual Tickets.
3:30Pm-6:00Pm APRES SKI TASTING: LIFE BEYOND
CHARDONNAY, CABERNET AND MERLOT/THE LODGE AT VAIL
Put an exclamation point on sour ski day with the ultimate
apres party. Experience the seemingly endless selection ol'orur
west vintners' world-class varietils, including Pinot Noir,
Sauvignon Blanc, Shiraz, Riesling, Zinfandel and more. You'll
also have the pleasure of* sampling the taste sensations of some
of the Vail Valley's best-loved chefs. INCLUDED IN FULL EVENT
PACKAGE/895jar Individual Tickets.
6 30rwi f; On-i,i CIGAR AND SPIRIT
TASTING SEMINAR/ HE SANCTUARY
Once again Cigar jIicionado magazine hosts this fun and Popular
cigar and spirit tasting. Our goal in this spirited debate will he
to settle once and for all the "ancient and controversial issue" of
which pairs better with line cigars: suPer-premium Scotch or
Bourbon? Event Sponsor: Cigar aficionado. INCLUDED IN FLII I
F\ ENT PACKAGE/S35 f r Individual Tickets.
7:30Pm WINEMAKER DINNERS/
VARIOUS VAIL VALLEY RESTAURANTS
?-777ri'drly. ?-//pril N
9:30AM-10:30AM CHEESE SEMINAR/
VAIL MARRIOTT MOUNTAIN RESORT & SPA
hxplore the wondcrful world of cheeses, courtesv of ear'
drink!, theVail !alleys newest ss-me and cheese shop. INCI i DE t
IN FULL EVENT ?ACKAGF./335_for Individual Tickets.
12:30Pm-3:00Pm AOUNTAINTOP PICNIC/ VAIL MOUNTAIN
ScenicVail Mountain serscs up the Benue, while a small arms of
highly acclaimed Vail Vallee chefs prepare a gourmet Bast.
Hosted in a spectacular hand-built snow arena, located at
10,000 feet, oar guest wineries Will supply a selcctirm of fine
wines, whileNlother Natures serves up some late season powder.
INCLUDED IN FULL. EvFNT I'A( K 1GE/$110 for Indiridual Tickets. Lift
rickets/foot passenger tickets not included.
4:00Pm-5 00 )m 3CHARFFEN BERGER CHOCOLATE
SEMINAR, VA L MARRIOTT MOUNTAIN RESORT & SPA
Experience the best of the sweeter things in life as John
Scharffenberger of Scharffen Berger Chocolates traces the his-
tory, flavor, technology and future of chocolate. You'll taste
examples of all types of chocolate, while looking at lies,
research in the e 'ects of chocolate on health. INCLUDtD IN Fill 1
EVI:NI PACKAGE/535 fnIndiridualTickets
4:00Pm-5:00Pm VAIL VALLEY BARTENDER
MIX-OFF/TAP ROOM
The annual Vail Valley Bartender Mix-Off celebrates the rite of
spring ssith the 2005 People's Choice Cocktail Competition.
Here's sour chance to sample the most innovative new and classic
concoctions from the Vail Valley's top bartenders. Event
Sponsor: II'Ine Spectator and Cigar. fidouado. INCI UDLD IN I'm I
EVFN1 PACKAGE35 f r Indiridual Tickets.
7:30Pm WINEMAKER DINNERS/ Awor
VARIOUS VAIL VALLEY RESTAURANTS '
Z?fllNrrdny, 9
10:00AM-11:30Am DISCOVERING THE COMPLEXITIES OF
TASTE SEMINAR/VAIL MARRIOTT MOUNTAIN RESORT & SPA
Food fanatics of all levels and ages will enjoy discovering the
complexities of taste during this interactive seminar that puts all
the senses to work, courtesy of Dr. Christine Stamm, professor
at Johnson & Wales University in Denser. INCLUDED I,, FULI
EVI NT PACKAGE/.$35 for Individual lickcts
12:00wno[v-2:00Pm TRACI DES JARDINS GUEST
CHEF LUNCHEON/TERRA BISTRO RESTAURANT
It's time for our Guest Chef to shine as Traci Des Jardins of
Jardiniere Restaurant in San Francisco demonstrates why she is
one of the hottest chefs in the nation, with offerings that hays
made her a favorite on both coasts. No] INCLUDED IN FUu
EVENT PACKAGI-IS90 for Indh iduual Tickets - inchtdes tax andgratmtt.
3:30Pm-4:30Pm NEW WORLD PINOT NOIR SEMINAR &
TASTIN: THE GRAIL QUEST FOR THE MOST ELUSIVE OF
ALL WI :E/VAIL MARRIOTT MOUNTAIN RESORT AND SPA
Does the New World make the cut?Taste Brines from a number
of California, Oregon, Ness Zcaland and French appellations.
Are they world class- roil het they are. if vou're a Pinotphile,
don't miss this un mlics able opportunity to trn' sonic of the
New World's (lefir i aye Pinot Noir producers. INCLUDED IN
FULL EVEN PACKAGE/ 5 i0 )r Indiridual Tickets.
7:OOPM-MIDNIGHT GRAND TASTING, AUCTION AND
DANCE/VAIL MARRIOTT MOUNTAIN RESORT AND SPA
This unparallelcd tasting and culinary spectacle will feature all
participating restaurants and wineries, along with Guest Chef
Traci Des Jardins, in the ultimate owning. YuU'll sample table
after table of superb food and sine, bid on an impressive col-
lection of'uniclue and savory auction items, and dance a\\ay tile
night, all for the benefit ol'deserving charities and scholarships.
INCLLDED IN Fw 1. I.ATNT PACKAGE/,51 SO fr h,dn idual Tickets.
went Tickets
ADVANCE 'FULL 'EVENT OR 'INDIVIDUAL. TICKET PURCHA SE IS
RECOMMENDED AS THE'TASTE OF'VAIL HAS HISTORICALLY SOLD
OUT PRIOR TO THE START OF THE EVENT.ALL TICKETS MU ST BE
PICKED UP AT THE'REGISTRATION'DESK AT THE'VAIL'AIARR IOT'r
'MOUNTAIN 'RESORT AND SPA, BEGINNING ON TUESDAY, AP RIL S.
'NO TICKETS WILL BE MAILED IN ADVANCE AND ALL TI CKET
SALES ARE FINAL.
Full Event Package $375
Includes Seminars, Apres Ski'fasting,
Mountaintop Picnic and Grain Tasting.
This package does not include
Winemaker Dinners, Special Tastings
or Luncheons, the Vail Vallev Chefs
Showcase and ski or non-ski lift tickets.
I hurl-1pril 7 ....
Thurs., April 7 ...............
Thurs., April 7 ...........
Fri., April 8 ..................
Fri-April 8 ...............
Fri-April 8 . .
Fri., April 8 .......
Sat.,.1pril 9 ....
Sat., April 9
Sat., April 9 ....... .
Sat. April 9 ..... .
Please contact: Lodging:
Local: (970) 926-5665 Vail Marriott Mount.
Fax: (970) 926-5640 Resort and Spa
e-,nail: inlir(a%tasteofrail.conn 715 West Lionshead
Itch Site: Vail, CO 81657
yvsVW,t$6teofyai1.COn1 (970) 476-4444
M Toll Free: 1-800-648-1
TAsI[ OFVAIL is pleased to host the 2005 event in coi
with the Vail Marriott Reort and Spa.
Vail Marriott Mountain Resort and Spa is offering
V.ul Participant, a special ,sent rate of S195 pcr
Single and Double Lodgc Rooms and .059 Pry nil
Junior Suite.
To hook a Lodge Room online, visit w
riott.com/sshrro. The I SILL uE VA
b(mkitw code k FSTTSTB. For Junior
Timberline Suite information or boo
s:
(970) 479-6959 between the hours c
and 4:30 p.m., Monday through Frida
Thurs- April 7 ................. .
PE V 1NE
Chateau Faugeres, on
,rdeaux's Right Bank, has been
Id by Corinne Guisez to Swiss
rfume entrepreneur Silvio Denz
an estimated $15 million. The
0-acre estate straddles two ap-
Ilations, St.-Emilion and C6tes
Castillon, and produces three
Js: Chateau Cap de Faugeres,
ateau Faugeres and Chateau
by-Faugeres, a selection from
best vineyard plots that has
:en been rated outstanding by
'ne Spectator. The Guisez family
d owned Faugeres since 1823.
!nz, 49, also owns a stake in
o Swiss wineries and Clos
\gon in Spain.
fAY
w?
4-7
Veteran Barolo maker Bartolo
3scarello died March 12 at the
e of 78. An outspoken tradi-
nalist to the end, Mascarello
Id fast to the winemaking
?thods he learned from his
:her, who started producing
rolo in 1918. Mascarello de-
)red aging Barolo in small oak
rrels and instead used large
k or chestnut casks. He also
cried the trend toward single-
leyard Barolos and always
;nded from his four vineyards.
3scarello's daughter, Maria
resa, runs the winery.
-Jo Cooke. Nick Fauchald
Wine at 10,000 Feet
Wearing borrowed
boots, Alejandro
Fernandez crunched over
packed snow, carrying a bot-
tle of his Condado de Haza
Reserva 2000 and pouring
some for anyone holding a
plastic cup. "Salud," he said,
raising the wine to the sky as
snowflakes began to swirl
atop Vail mountain.
The Spanish vintner was
participating in the 15th an-
nual Taste of Vail, a series
of dinners and tastings held
April 6-9 at the Colorado
resort town. Among the wine
world's singular events is the
mountaintop picnic, held at a
snow-covered panoramic site
10,357 feet above sea level.
Despite the storm rolling
in, Fernandez and representa-
tives of 50-plus other wineries
held fast. They poured for
hundreds of consumers
who skied to the site
or arrived via gondola, 1A I
while portable
kitchens served dishes
from a dozen Vail-area
restaurants. "This pic-
nic is like nothing else
I've seen," said Santa
Barbara producer Doug
Margerum.
Three nights of winemaker
dinners showed off the best of
Vail Valley's cuisine. Between
meals, guests partook of wine
seminars and martini, choco-
late, tea and cigar tastings.
At the sold-out Pinot Noir
tasting, 11 producers, includ-
ing Burgundy's Alex Gambal
and California's Williams
Selyem, compared their latest
releases. Fernandez poured his
95-point Pesquera Millenium
Reserva 1996 in magnum for
Atlanta Restaurant Rolls
Out Barrels o' Wine
B efore glass became the
container of choice for
wine, restaurants served wine
out of barrels or terracotta
jugs. Now Atlanta's new
TWO. urban licks, which
specializes in "fiery American
cuisine," is taking a page from
history, though its process is
far from archaic.
The restaurant serves wine
18 NINE SPECTATOR • JUNE 15, 2005
from 42 stainless-steel barrels
that are stacked in a tempera-
ture-controlled, glass-and-
steel tower; the wines are
tapped using a gravity system
and preserved with argon gas.
Diners can order pours in
five sizes, ranging from 3
ounces to a 32-ounce carafe.
The list focuses on smaller
California wineries, including
Au Bon Climat, Corison,
Destino and Trefethen, which
all agreed to sell their wines
by the barrel. There's also a
short list of reserve wines and
bubblies, sold in bottles.
"My goal was to break wine
down into its simplest form,"
said co-owner Todd Rushing.
"There's no marketing, no
label, no cork. It's just the
beauty of the wine itself-just
the juice."
-Nick Fauchald
an appreciative crowd at the
Vail Marriott Mountain Resort
and Spa, which hosted Taste of
Vail. Wine Spectator was a
sponsor of the event.
Saturday's Grand Tasting
brought together 33 restaurants
and 59 wineries, including
Schramsberg, which unveiled
its J. Davies Cabernet Sauvi-
gnon 2002. "I'm using this as
its coming-out parry," said
winemaker Craig Roemer.
"What better place?"
-Bruce Schoenfeld
The Spawn of
Sideways
Thanks to Sideways' award-
season blitz, companies
near and far are jumping on the
marketing bandwagon. Constel-
lation Brands set up displays of
its recently acquired Robert
Mondavi Private Reserve line in
grocery and wine stores along-
side the newly released
Sideways DVD, which contains
coupons and a chance to win a
"Sideways tour of Napa Valley."
(Never mind that they're a few
hundred miles off.) There's also
the new Sideways Wine Club,
which offers two bottles from
Santa Barbara wineries every
two months. The three levels are
said to match the main charac-
ters' tastes: "Jack's Favorites"
(for a guy who likes everything?)
at $30 per shipment, "Maya's
Favorites" at $50 and "Miles'
Pinots" at $70.
-Nick Fauchald
Enophiles skied to one of Taste of Vail's parties,
a mountaintop picnic and wine tasting.
;ing-quality Bordeaux Chateau
ugeres has changed hands.
TWO. urban licks serves almost all
the wines on its list from barrels.