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HomeMy WebLinkAbout2005-05-24 Support Documentation CSE Meeting PART 1 OF 2.Opp" ??7- ?X- a,- 5,rz o ? - uP? cL vvl? ? .w t 1 r- egZA, I-ol I! Oils? 1,4 w ? S-V 41 „? lz_ 64,, 7 ?Y ? i? ' ?r S-?flZ ?a , ??t vv--?v v '5?x AL/ ao? Uh tea--` l? - .. l ,, I? v b f ?s-a s ??- it / ????f Ste` G 1-1 L ' Svy?? n -A p r ?cllv`_ y„ ?s c yon" t A -?` 17 I? n.7i 4V0-A-- O-? 4A ems-- less. i , l Ir <4- Gam- ,,, 41 74 t 4 :;1 t e - lZ?,_s ?- ,? 1 r 6? ey " 1,11 O-U I 00, `, 1A ? ti S V 5-41 ? 5 I i.' I? asp s d U?? 5 -? qv f/ 1 . I nnt?? ?o,?e `t Ll SS t1T ??O, -4- Z4-- .4 ?--,-on 1/ O n l -- ? lei 1 It fV 1 ? c f sfi f '??-v a '!? ? ??yG? 6 a-yvS ?A,- A-. / ? 11 lip GJ?L1? ? Ord A?-l S- I /?? - 'I Town. of.Vail:.. Commission on Special Events Meeting Town of Vail: Vail Town Council Chambers Tuesday; May 24, 2005' at 8:10 a.m. REVISED AGENDA: • . - Approval of the Minutes from the meeting of April 26, 2005. (5 minutes) • Update on Special Event Approval Process (15 minutes) • . AdmiuL..tor Report: (10 minutes) o. Financial Report:. $12,600 remaining in unallocated funds. o Consi&.,Lon of CSE Request for 2006 Funds: Discussion at June Meeting, Due July 29 o Proposed Timeline for 2006 RFP Submittals and Review • Final Reports: o Taste of Vail/ John Dakin(20'minutes) o Spring Back to VaillJeff Braasch (20 minutes) • Review and verify list of events to be surveyed. Eight events .designated by the CSE- . at the January meeting include: (5.-Minutes) 1. American Ski Classic 2.. Vail Film Festival 3. Spring Back to Vail 4. TEVA Mountain Games 5. The Vail Graze, AKA Big Wheel, Chili `n Brews 6. Vail Lacrosse Shoot-out 7. Kick-It 3v3 Soccer Tournament 8. Vail Arts Festival Comparison of benchmark data fio.u 2004`for the Vail Classic? Oktoberfest? Would we prefer to survey the Food and Wine Festival, instead of the Lacrosse Shoot-out? • Funding Request: Vail Film Festival, Summer. Film Series (20 minutes) • Summer Street Entertainment/Lionshead: Consideration of3 Options (20 minutes) 1. Contribute to the fimd raising effort to px. side additional summer entertainment in Lionshead spearheaded by Rob Levine: The Lionshead Merchants have raised aptim,,ximately $5000 to date. VRI has: offered to match these dollars up to $37,500. 2. Reallocate a.portion of the CSE funding already allocated for Vail. Village Street ' Entertainment ($45,000- 1 performance site on Friday, 2 each on Saturday and Sunday) to provide for some performances in, Lionshead 3. Move forward with currently budgeted Street Entertainment in Vail Village only. • Discussion of what the CSE's role in insuring that events which are important as "community events" should be, i.e. Trick or Treat Trot, Easter Egg Hunt, America Days, Holidays in Vail, New Year's Eve, etc. Options for consideration might include funding, contracting with a producer, facilitating the event by finding a non-profit ot r,«uization to produce it, or doing notbing. Or, should this discussion happen as part of the Strategic Plan Review? (15 minutes) • CSE Strategic Plan: Does the CSE wish to review/update the plan, which was adopted for 2002-2005 and if so, &4,- , ine a process by which to move forward. The Plan can be accessed online at www.vailizov.com. click on Doing Business, then on Special Events. (15 minutes) • New Business: Funding Request: Top of the Rockies Softball Tournament $700 (5 minutes) • Adjournment: 11:00 a.m. Next Meeting: Tuesday, June 28, 2005 at 8:30 a.nL MINUTES: Town of Vail: Commission on Special Events. Meeting. Town of Vail: VailTown Council Chambers Tuesday, April 26, 2005 at 8:30 am. CSE Members. Present.- !an Anderson, Stephen Connolly, Todd Gerhke, Mark Gordon, Richard tenBraak and Chairman Dave Chapin. CSE Member Absent: Steve Rosenthal Others Present. Bill Jewitt, Anne Menton, Dwight Henninger, Steve Wright, Terry Brady, Chris Emmer, Matt Mire, Lorelei Donaldson; Rick Adams, Joel Heath Brian Hall, Paul Witt, Kaye Ferry, Dave O'Connell, Jeff Brausch, Diane Johnson, Mike Ortiz, -Laurie Asmussen, Diana Donovan, Pam Brandmeyer and Sybill Navas Chairman Dave Chapin called the meeting to order at 8:30 am. Vail Classic: Anne Menconi presented a revised request of $11,000 for the Vail Classic with the elimination of the "Vail" jerseys i ul u. the regibLm;on fee. She stated that the impact of this decision would bring down the regi," "on numbers as well as the amount that they could charge. She reaffirmed that the goal of SOS in producing the ride is to raise money for the organization. Last year the event, in its first year,. attracted 170 riders and was seriously hampered by bad weather. By comp,..:,,,n -participation in the Colorado-Eagle River Ride, which is also produced by SOS, has doubled each year of the event and expects 800=900 riders this year. Anne indicated that SOS would consider holding the event on a.dif Q.,,.A weekend, given the number of other activities being held on Labor Day this year and the potential for bad weather in S;;r&;..u.ber. CSE members deferred consid;,., d;on of the request until the end of the meeting; after the other requests bad been heard. Motion to approve the minutes from the meeting of March 22, 2005 as presented. MIS/P: Mark. Gordon, Todd Gerhke, Unanimous Administrator Report: Sybill presented the following updates: • Financial Report: The Vail High Altitude Training Camp has been cancelled and the $1400 reftmded so .the Town, leaving an unallocated CSE fiord balance of $12,600. • Diane Moudy of Resort Eil.:,:,. Linment has decided not to pursue a Labor.Day concert. They were unsuccessful in c ?.."' &cting Willie Nelson; who will be performing in Snowmass. Additionally, Lyle Lovett will be performing at Copper Mountain and Diane felt that the competition for an audience within the region was too significant to risk producing a concert at that level. Y The Town Council declined to fund the CSE's request for funds to provide entertainment to help, mitigate construction activities. ® TriaAmerica Series Avon-Vail Triathlon is moving ahead smoothly. Fred Sommer will be in Vail in early May to set up the details of the course. The Town of Avon is excited about working with, Vail to produce; the race and has committed significant time and in=kind services to insure a successful event. i Summer Fest Update: aka Big Wheel, Chili `n Brews. Sybill explained that safety and insurance considerations, as well as the installation of the new cobblestones, on Bridge Street, have driven the proposed changes to the event and that it would be appropriate for the CSE to officially art,:., .re the new.. ,osa1 f.?,:.. Untraditional Marketing. Details on the new event are still being worked out,.,but it will include a "running of the sheep," as-well-as a zany ski boot Olympics type activity in Vail Village. Food and micro-brews will continue to be. CSEIsn Minutes: April 26. 2005 Page I oft part of the festivities. CSE members expressed their confidence in Untraditional Marketing,. based on their history of producing successful events. ? Motion to allow"Untraditional Marketing to make adjustments as they see fit to the event which was originally submitted as Big Wheel, B. `n Chili. WS/P: Stephen Connolly, Mark Gordon, Unanimous. • A handout describing Food Safety at TQ...rorary Events was included in the meeting materials for informational purposes. • Sybill requested arr. ial of the items proposed for the May agenda, as listed. There was no discussion. Review Strategic Plan? Final Reports: Taste of Vail Vail Film Festival Spring Back to Vail: Include discussion of concert venues and impacts to community, desired demor-.arhic and number of attendees. Overview of CSE Board Member roles and responsibilities and ex parte communications: Matt Mire and Lorelei Donaldson gave an informational overview of the requirements placed upon the CSE and its members as a "Colorado Local Public Body" and thereby subject to. Sunshine Laws, which are intended to insure that public business is held in a public manner. Meetings must be officially noticed; agendas described in such a way as to impart full information on the content of the ,.. vosed discussions. and minutes must be taken and art,.v led. Opportunity for executive session is limited to matters of legal advice. or narrowly defined ,Lategic devel„,-ent of c.,..uact negotiations. Decisions usually fall into 2 categories: legislative actions which necessitate public input and quasi-judicial actions where a decision affects an individual applicant, often at the expense of another. It . is under this type of decision making where.board members actions will be scrutinized. Once an application is filed all ex parte communication should be avoided and all discussions should take place in chambers. Conflicts of L.?:,. ,st, which are usually defined when there is a financial consideration involved, must be disclosed Board members may also have a pre-conceived bias or prejudice that could call a decision into question. The best rule of thumb is to step down from any discussion where one cannot be L.j.artial. CSE Board members are I,. „ vQcted under governmental immunity only when they are acting in their tole as a.c...-,Assioner. This immunity is compromised under the following conditions: • Ex;parte contact • Prejudgment or biased decision • A decision is in violation of the law • A decision is outside the scope of the board's authority o Publicly given legal advice is ignored Additionally,?board members should not take hands on roles or participate in conversations with event promoters once an application has been filed. Regarding e-mail conversations and voting, Matt advised that the a-mails be copied and made part of the public record. Final Event Reports: Terry Brady and Chris Emmer distributed a recap of the American Ski Classic and the Session. They felt that the Vail Valley Foundation had been successful in working towards the stated goals of,?.,. Yring the Session and revitalizing the Ski Classic. In response to questions from the CSE, they indicated that the sponsors of both events were pleased and remained committed to multi-year ra. "'"Fa .;on, particularly Countrywide who intends to develop their relationship with the Ski Classic into an opportunity to fete their top executives. Rich tenBraak remarked that the VVF had been asked to explore ways to "open-up" the Ski Classic to the c.,.;...,.,.unity, and that they had done that. Chris Emmer responded that although it was more expensive, holding the SL.; .beat concert at Golden Peak brought people to the venue and provided a.good kick-off for the event. Terry stated that they would continue to explore additional ways to bring people out to the event. CS[:rsn Minutes: April 20, 2005 Page _' o(5 Lionshead Summer Construction Mitigation Plan and Consideration of Lionshead Events and Entertainment: Paul Witt updated the CSE on the current status and timeline of VRI's construction project in Lionshead and stated that the goal is to be out of the mall and contained within the borders of their own site no later than July 4. While they are working in the mall they are committed to maintaining access for both fire and safety and are working in partnership with the Town to get the message out that activities are still available, shops are open and events will be going on. Brian Hall explained that his company, Blue Creek Productions, has been contracted for 3 years at $700,000 to create a "construction zone museum" along the construction site wall. The plan includes up to 600 linear feet of interactive exhibits similar to what was done in Beaver Creek during their major construction in the plaza He added that Beaver Creek had anticipated a significant drop in business but that the mitigation project was so eIT,,,,,:ve, business was actually i..rr. red. He clarified that the planned activities are designed to be related to the construction site, not in other areas such as street entertainment. Vail Resorts has a 3 year commitment which will op;,.a&:. in the winter as a passive display. In .,.,Vonse to requests for additional activities, Blue Creek Productions has ?...j ased a $75,000 program of street entertainment and th;. %L cal vignettes. Rob Levine has offered to coordinate the fund raising effort within the Lionshead business community and Vail Resorts has offered to match 50% of what is raised. The CSE requested that an update on the fund raising efforts be provided at the May meeting and that they would consider their role at that time. Discussion of problems arising from CSE approvals and then staff having to implement approvals as in this past weekend's Snoop Dogg Concert: Steve Wright began the discussion by inf.,..,.ing the CSE that the Police Dep. u..ent has put in place a Special Team for the purpose of accommodating construction impacts, both with respect to loading and delivery as well as Special Events. Dirk Etheridge is the team leader and Steve Wright will serve as an additional point person. Dwight Henninger, ?LA;ag that he was speaking on behalf of the DRT (Design Review Team) representatives, described the inh:.. e..,& difficulties in the cL...,..1 event review process that do not allow for the Town of Vail staff to have input regarding safety and control of venues until it is too late to make any meaningful changes. • CSE funding is allocated to an event up to a year prior to the actual date of the event • Receipt of CSE funding implies to the promoter tacit approval of the event, prior to the actual r;,....it process Citing the Snoop Dogg concert of last weekend, he commented that it went well and that the Police. Department was satisfied overall, however there were a number of issues that "could" have turned bad with , actual attendance between l Ok- l2k people in a venue that was much too small. The question is, how do we set in place a permitting process that allows enough time to rL k,Erly evaluate the needs of an event so that it can be staged safely and. within the resource limitations that the Town of Vail has to provide? Joel Heath. commented that event promoters are constantly under pressure to "push the envelope" to create ever. more unique and exciting events, but that the "parameters" are ill-defined. He stated that when one knows the rules, then it is possible to op:,.";;, within them, i.e. the capacity of the amphitheatre is 2700 and has a defined cost. He recommended that the Town should set specific capacity and security standards for all its venues. Kaye Ferry stated that the business community could not be happier than with the results of the last 2 weeks and that the difficulty underlying events in the Town of Vail stems from the fact that they have never been given a priority- not even a full time staff position. She cautioned that if structured t8tightly we would lose cr,r..L.,mities that shouldn't be considered bothersome, but rather embraced. The ouncil should take a stance that prioritizes events and the c-,--..unity attitude should be one of how we collectively make it work. Rick Scalpello agreed that events c.,..L.bute significantly to the local economy, but that they must be safe. He suggested that r..,...vLc..o should be advised that CSE funding does not guarantee a permit, but rather the reverse- that the c.,..uact should be contingent on the api,.vN.:ate applications and approvals. He also noted that this is not a bad problem, that success is driving necessary changes. ? Motion to form a committee made up .of 2 representatives'each from the CSE, DRT and 2 Event Promoters with Sybill acting as facilitator to'develop a process for permitting Special CSEisn Minute : /April 2h, 2005 Pate ; o F 5 Events that will address the concerns raised regarding the.overlay of CSE Funding allocations with the actual permitting process and expectations placed on the Town of Vail staff to p, , r'de in-ldnd support. MIS/P: Mark Gordon, Richard tenBraak, Unanimous. Mark Gordon and Rich tenBraak will represent the CSE and an update on the progress of the committee will be scheduled for the May meeting. Easter Egg Hunt Review and Discussion of Other Community Et b : Mike Ortiz and Diane Johnson distributed ? ,.vi'..se outlines for both the Easter Egg Hunt and the Trick-or Treat Trot. They .-..sed that both of these events demanded significant staff time and labor, and that while the VRD recognizes these as valuable "community" events, they are not core pro&,...s, and that it. is not possible under the cu..,...L budget constraints to continue to produce these events. Diane added that there will be no 0 of July parade participation i.,.., either Camp Vail or Youth, Services on account of the high cost of participation with no ac.....,anying revenue potential. In .?, ,..,nse to a question from the CSE, Diane stated that 220 kids had participated in the Easter Egg.Hunt this year. There was no discussion as to the future of these events or what, if any, role the CSE should play in the outcome. America Days: Multi year contract and sponsorship proposal: Laurie Asmussen reported that she has been in discussion with a p.,b;:.,ual sponsor who has in a 3 year agreement to support the event, but that she would like some assurance from the CSE that Eagle Valley Events. will continue to be awarded the c...l.,.ct to produce America Days during that time. She stated that she undue. .,".ds that funds cannot be officially allocated except on an annual basis and added that it is her goal to eventually reduce the Town's share in the cost of the event. Ian Anderson noted that we do not do this for other, r.: ?..and cited both the TEVA Mountain Games and the Countrywide American Ski Classic as examples of events with multi-year sponsorships that are not guaranteed CSE funding on a multi-year basis. Kaye Ferry remarked that Laurie, in her efforts to secure a sponsor for America. Days, has done. exactly what the CSE asked her to do, and again raised the issue of whether America Days, since it is an event that the community expects to occur, should not be remanded to the council as a "qualifying cultural event" Ian responded that the council had already denied this proposal and that it was not in the mission of the CSE to send events back to the council, but rather the goal is to take as full . Q40nsibility as possible for.,,,,;..,ial events. Sybill was asked to confirm with Matt Mire as to the question of whether Eagle Valley Events had "ownership" of America Days, or whether they play the role of a contracted producer forthe c mity's event. The. CSE agreed by consensus that they would not commit to a multi-year c....l.4ct. Vail Film F"'oah Summer Screening Series: The Vail Film Festival submitted an informal, request for $2500 to be applied 2 screenings this summer. Kaye Ferry, as a board member of the Vail Film Institute, stated that the goal is to keep the Festival in front of the Vail audience , to maintain interest in the event and to help develop local al.....sorships. The CSE requested that, in order to maintain the accountability of their allocation process, a .more formal application and budget be submitted at the May meetingfor their consideration. New Business: Dwight Henninger requested a moment to present the Town of Vail's position on the New Year's Eve event for young people traditionally put on by the VRD at the Dobson Arena. He stated that the event would not be held again on account of the low attendance and that the VRD had been given the go ahead to try to rent the arena for a concert or other activity. He reaffirmed that the curfew_ will continue, although the tone and number of officers has lessened He asked the CSE to keep on their radar s... ,,Q.. the of r mity in '07 to inaugurate a true "1st Night" family-friendly cel: ?.,Xon of the New Year without alcohol in the new Lionshead Square: Consideration of Today's Funding Requests: Dave Chapin .Qa4« ed the list of.funding requests cu.. r. dy under consid:,. a:.:on: 1. Vail. Classic: $11,000 CSGsn Minutes: April 26,200-5 Pace 4 of i .r 2. Trick or Treat Trot: $2425 3. Vail Film Festival: $2500 4. Blue Creek Productions: Lionshead Entertainment? Motion not to support the Vail Classic, on account of last year's event performance. M/S/P: Ian Anderson/Stephen Connolly/5-1 with`Mark Gordon opposed: Todd Gerhke,,w v.,issed his disappointment that no event has materialized to fill the last 2 weeks of August. No decision was made on the remaining requests. Motion to Adjourn at 11:55 am.. WS/P: Ian Anderson, Stephen Connolly, Unanimous. Minutes taken and submitted by Sybill Navas April 26, 200 Approved by: A o ?` Date: L O t;nalrman, Commission on S W Events v CSE/sn Minufes: April 26..2005 Paue of 5 DRAFT SPECIAL EVENTS CALENDAR,'FUNDING & REVIEW'.PROCESS Fall -> Early DedAs Req'd -> 60 days -> if>45 days -> <45 ATM Mtg ($300) -> next.ERC mtg -> 30 days -> next ERC mtg -> <60 days -> EVENTS IN ANNUAL Pk"cSS v CSE Coordinator Sends Notice of Annual'Event Calendar Revlew.to Event.Concept, -> All Xnown Event Promoters Funding Regrs, v Dates, Liquor, CSE/ERC/LB Joint Annual Calendar Review I <- Location!Map, v Est. Size, Preliminary AnnualiCalendar I TOV Svcs -> v' CSE Annual Funding Review <? Funding App. I--> v Calendar Update v Liquor Permit Filed <- Liquor. Permit I v Short Permit * Filed with CSE Coord. <? Short Permit * v ERC Preliminary Review <- Short Permit "punch list" v Liquor Board Review & Decision I <-. Liquor Permit v ERC Final Review & Decision I <? Event Punch Listl v Event-Production I v Joint CSE/ERC Event Post Mortem I <? Event Report EVENTS NOT'IN ANNUAL PRO%,coa v Event Promoter Meets-with CSE Coordinator <- if >90 days v if <90 days, v v v v v v CSE Calendar Review ATM Mtg. ($300) & Funding Review <- next CSE v ERC Calendar:Review I <- next ERC C$E Coord. Review wfth Event Promoter 1. Funding Options 2. Liquor License Calendar 3. Sales Tax License - 4. Available Dates & Locations 5. ERC Requirements 6. TOV Services 7. Copy of.SE Handbook ,DSE Coordinator Designated.Small Eve Designated ERC Rep signs off ERC = New'Event Review Committee' Short Permit' = Short Event Permit e.g. map, partial vendor list, possible entertainers, TOV services, no insurance, sound permit but not signatures, etc f: -- I 1 Proposed Timeline for CSE Review of ADDlicationS for 2006 Funds: • July 29: Due Date for CSE Request for 2006 Funds from Town Council • August 1: RFP Available online • August 16: Council. Review of CSE Request for 2006 Funding • September 16: RFP Due Date • September 27: Regular September CSE Meeting Date: Proposed joint meeting w/ Event Review Committee and TOV Event F.. -oters to develop preliminary 2006 event Calendar. • October 18/19: Funding Applications Reviewed e October 25: Regular October CSE Meeting Date: Funding Allocation Decisions CSE/sn Proposed Timeline for 2006 Event Review Process 5/17/2005 a s ¦ w ¦ ¦?¦ ¦ G May 17, 2005 Town of Vail Commission on Special Events Attn. Sybil Navas 75 South Frontage Road Vail, CO 81657 -A 1t: - : RE: Recommendations for the Addition of Lionshead to the Summer Street Entertainment Program in 2005 within the Current Budget Dear Sybil, The following are possible options for adding Lionshead to the street entertainment schedule for summer 2005 within the ct....,..t budget of $45,000. I have also included the actual distribution of act size from 2004 and what we have allotted for act size in 2005 based upon two locations in Vail Village. Resort Entertainment is more than happy to accommodate changes in locations to include Lionshead, the effect of which is a decrease in the average size of the act per performance or shift. ACTUAL 2004 DISTRIBUTION: $55,000 Budget SIZE Solo Duo Trio I Quartet More Total Ttl # 35 17 17 7 7 83* % of total .42% 21% 121% 8% 8% 1000/0 *Locations: Slifer Plaza and Lionshead on Fridays and Seibert Circle, Vail Village Inn Plaza and Lionshead on Saturdays and Sundays. Eight shifts per week for 10 weeks, plus three shifts that were added a few weeks prior for Labor Day weekend. PROJECTED 2005 DISTRIBUTION: $45,000 Budget (not including Lionshead): This same outcome could be achieved if only one location in Vail and one location in Lionshead was chosen for Friday, Saturday, and Sunday. SIZE Solo Duo Trio I Quartet More Total Ttl # 15 17 24 5 5 66* 1 % of total 23% 26% 35% 8% 8% 1000/0 *Locations: Slifer Plaza and. Seibert Circle on Fridays, Saturdays, and Sundays. Six shifts per week for the full 11 weeks. OPTION A FOR 2005 DISTRIBUTION (including Lionshead on all days): This option simply adds the Lionshead shifts on to the above planned 2005 schedule. This is not recommended as it increases the overall number of shifts.from previous years. ' . SIZE Solo Duo I Trio Quartet More Total Ttl # 79 8 9 3 0 99* % of total .78% 9% 10% 3% 0% 100% *Locations: Slifer Plaza, Seibert Circle, and Lionshead on Fridays, Saturdays, and Sundays. Nine shifts per week for 11 weeks. OPTION B FOR 2005 DISTRIBUTION (including Lionshead and eliminating Seibert circle on Fridays OR using the Lionshead location, on Saturdays and Sundays only): This option reflects the same number of locations and shifts per week as there were in 2004, with the inclusion of a full weekend's entertainment over Labor Day. SIZE Solo Duo Trio Quartet More Total Ttl # 56 16 10 4 2 88* % of total 64% 18% 12% 4% 2% 100% *Locations: Slifer Plaza and Lionshead on Fridays and Slifer Plaza,' Seibert Circle, and Lionshead on Saturdays and Sundays OR Slifer Plaza and Seibert Circle on Fridays and Slifer Plaza, Seibert Circle, and Lionshead on Saturdays and Sundays. Eight shifts per week for.11 weeks. Or t LON C FOR 2005 DISTRIBUTION (including Lionshead on Saturdays ONLY): SIZE Solo Duo Trio I Quartet More Total Ttl # 36 19 13 5 4 77* % of total 47% 25% 17% 6% 5% 1100% *Locations: Slifer Plaza and Seibert Circle on Fridays and Sundays. Slifer Plaza, Seibert Circle, and Lionshead on Saturdays. Seven shifts per week for 11 weeks. Resort Entertainment's recommendation, should the Commission on Special Events choose to add. Lionshead into the Street Entertainment Schedule at the current amount $45,000, is to add Lionshead a maximum of two times per week, with a pref,.tcj LjLce for once a week, in order to retain a reasonable average number of pieces per performance. Thank you for the opportunity to continue working with the Commission on Special Events to provide unique and exciting entertainment within.Vail and. Lionshead! Sincerely, Diane Moudy Jenna Stephenson RESORT EN it r.RTAINMENT f' Town of Vail: Commission on Special Events Meeting Town of Vail: Vail Town Council Chambers Tuesday, May 24, 2005 at 8:30 a.m. REVISED AGENDA: • Approval of the Minutes from the meeting of April 26, 2005. (5 minutes) • Update on Special Event Approval Process (15 minutes) • Administrator Report: (10 minutes) o Financial Report: $12,600 remaining in unallocated funds. o Consi&.,Lon of CSE Request for 2006 Funds: Discussion at June Meeting, Due July 29 o Proposed Timeline for 2006 RFP Submittals and Review • Final Reports: o Taste of Vail/ John Dakin(20 minutes) o Spring Back to Vail/ Jeff Brausch (20 minutes) • Review and verify list of events to be surveyed Eight events designated by the CSE at the January meeting include: (5 minutes) 1. American Ski Classic 2. Vail Film Festival 3. Spring Back to Vail 4. TEVA Mountain Games 5. The Vail Graze, AKA Big Wheel, Chili `n Brews 6. Vail Lacrosse Shoot-out 7. Kick-It 3v3 Soccer Tournament 8. Vail Arts Festival Comparison of benchmark data fi. 2004 for the Vail Classic? Oktoberfest? Would we prefer to survey the Food and Wine Festival, instead of the Lacrosse Shoot-out? • Funding Request: Vail Film Festival, Summer Film Series (20 minutes) • Summer Street Entertainment/Lionshead: Consideration of 3 Options (20 minutes) 1. Contribute to the fimd raising effort to provide additional sL.-,er entertainment in Lionshead spearheaded by Rob Levine. The Lionshead Merchants have raised apJ..,)dmately $5000 to date. VRI has offered to match these dollars up to $37,500. 2. Reallocate a portion of the CSE fimding already allocated for Vail Village Street Entertainment ($45,000- 1 performance site on Friday, 2 each on Saturday and Sunday) to provide for some performances in Lionshead 3. Move forward with currently budgeted Street Entertainment in Vail Village only. • Discussion of what the CSE's role in insuring that events which are important as "community events" should be, i.e. Trick or Treat Trot, Easter Egg Hunt, America- Days, Holidays in Vail, New Year's Eve, etc. Options for consideration might include funding,. contracting with a producer, facilitating the event by finding a non-profit . organization to produce it, or doing nothing. Or, should this discussion happen as part of the. Strategic Plan Review? (15 minutes) • CSE Strategic Plan: Does the CSE wish to review/update the plan, which was adopted for 2002-2005 and if so, determine a process by which to move forward. The: Plan can be accessed online at www.vailQov.com, click on Doing Business, then on Special Events. (.15 minutes) • New Business: Funding Request: Top of the Rockies Softball Tournament $700. (5 minutes) Adjournment: 11:00 a.m. Next Meeting: Tuesday, June 28, 2005 at 8:30 a.m. I MaiI Message Novell.- Close Next Forward Reply to Sender Reply All Move Delete Read Later Properties From: "Joel Heath" <heath@untraditional.com> To: Special Events, markgordonvail@yahoo.com, (Arthur@vailresorts.com, chrisj@vailresorts.com, billj@vaitresorts.com, ian@visitvaitvalley.com, rtenbraak@rnanorvail.com, todd@rockymtncon.com, sfcvail@hotrriail:com, vaildc@cmmcast.net CC: zotto@untraditional.com Date: Friday - May 20, 2005 3:40 PM Subject: The Graze Introduction and Mountain Games Update The Graze Facts at glance.doc (105472 bytes) rviewl rooenl [Save AM, Mime.822 (153140 bytes) rViewl rsave As] I wanted to give you a quick summary of what is coming up in the next few weeks from our crew: The G.a--o at Vail: Attached is the final outline of Vail's newest event "The Graze at Vail - June 25th," formerly Big Wheel n Chili. This event includes everything from "Heavy Grazing" to the "Running of the Sheep," a charitable fundraiser, embracing Vaiil's history. I firmly believe that this will be one of this summer's greatest hits (outside of the Mountain Games of course). Teva Mountain Games: In the next week or so, you will receive an email from Emily Zotto with your official invitation to the Teva Mountain Games, including guest list instructions for the Gallery Grand Opening, the Legends of Hip Hop concert, the Teva Mountain Ball and the Everest Awards. The email will also include pick up instructions for your VIP bag at Art`s Bar in Vail Village, Thursday (June 2) - Saturday (June 4th). We are looking forward to blowing the dust of Vail, literally! Below is a quick recap of some recent Mountain Games'. highlights: Mountain Bike, event named NORBA State Championship • Trail Running event.named US National Championship by the US Track and Field Association Sports Illustrated runs more ads than any other outdoor adventure event in its history (10 million magazines) • Outdoor Life Network picks up the Teva Mountain Games for national airing • . The first ever Everest Awards is added to the Mountain Games schedule; creating the Oscars of . Outdoor Adventure • Legends of Hip Hop concert to include Coolio, Ton-Loc, Digital Underground and Young MC • Entercom Radio in Denver picks up the'Mountain Games as the feature event promotion • Teva Mountain Games makes a two-page spread in Paddler Magazine (82,000 circulation) • .Soelden (Austria) Tourism Authority announces it will send a team of dignitaries to look.at 2005 Teva `Mountain Games for possible European expansion in 2006 or 2007 Coors pledges to help the Mountain Games go green over the next three years • Sprint Telecommunications ads real-time voting through text messaging to the Mountain Games • Arizona Women's Roller Derby Association is added. to the entertainment- lineup at Teva Mountain Ball - • Deckers Outdoor Corporation brings national and international sales conference to Vail during the Mountain Games Have a great weekend! - Joel Joel.Heath_ j1d TO "The Graze at Vail" June 25, 2005 Facts-at-a-Glance Formally known as Big Wheel Brews N' Chili, we are pleased to announce "The Graze at Vail," June 25'b, 2005. Last year's events have been given a serious face-lift, but will still emphasize the following: 1. Offering content to bring locals back into Vail, with high energy and enthusiasm 2. Creation of an ambience in Vail Village that creates economic and community vitality during the early summer season. 3. Creation of demand through Front Range Media Partners 4. Positioning Vail as: • A exciting destination with a positive brand image 5. Branding: • Utilize the early summer season as a product :..1.y point for aspiring consumers in Vail's target market. When: Saturday, June 25 from 11AM4:30PM Where: Vail Village What: Untraditional Marketing has re-branded the event, "The.Graze at Vail." The 2005 event will have a festival4ike feel to attendees. There will be 6 total components of the event; • Heavy Grazing: 12pm-2:30pm The battle of the appetizer begins. Vail restaurateurs will battle among their to lay claim to the best appetizer in Vail in two categories: Mountain Comfort and Exotic... • Off-The-Wall: The Ski Boot Olympics challenges teams of four to four diff',r,, Li skills competitions including the Ski Boot Big Wheel, Ski Boot Soccer Dribble, Ski Boot Shuffle, • Sheep Ball is a wooly version of dodge ball. A Dodge Ball stadium will be built in the heart of Vail Village with an on-going tournament though out the day.. • New Belgium Brewery Tour 12PM 2:30PM: A microbrew tasting 1AU' aaaganza on the streets of Vail Village featuring all of New Belgium Brewery's 10 beers. • Vail's History: The Running of the Sheep is a charitable fundraiser for five Vail based charities, Each charity will receive twenty sheep to sell for a total of one hundred running sheep. The sheep will be released at 4PM as the crescendo of the event. The person who "owns" the winning sheep will win an ultimate adventure package including "a GT mountain bike; a Dagger kayak, Salomon skis and a Thule Rack.. The, charity that sold the winning sheep will win 500/6- of the "sheep pot" raised from the sale of the 100 sheep. Charities include the Humane Society, Snowboard Otiu.,ach Society, Colorado Ski Museum, First Descents, Eagle Valley Land Trust. • Dueling Apres: E_.C'Qk:aininent events will also be inc.,.Y.,.&uA into the day including dueling Apres Singers, face painters and kids adventure zones. VAIL COMMISSION ON SPECIAL EVENTS EVENT FUNDING APPLICATION Please print or type all information EVENT: TOP OF THE ROCKIES ? PROPOSED DATE(S): TUNE 4TH - SUNS 5T" .7 DDS ? AMOUNT OF CASH FUNDING REQUESTED: • PRODUCING ENiii Y: SOULDER PRIDE YOUTH SPOSZTS President or Executive Director's Name: ANTONIO. R. BRUND Name and Title of Person Completing the Application: PRMST 1) K. WI ND Address: , PROGRAM bTAEU%u& 4(a`1 W. 11(cTM WKI NOR?GLENN f? SDZ3`i Telephone: 720 / ZO 1-Z DSO FAX: 30 /X151-SIZO C CALL F395T' WEBsrm N/A E-Mail Address: TBR0W0 3335®PtOL .COM Organization's tax status: For Profit Non-Profit* Not-for-Profit* Non-Profit (501C-3), or Not-for-Profit (501C-6) organizations, please attach current State Department of Revenue Certificate with this application. Tax payer ID# o Does the Event benefit a charity? Yes No, K o If yes, please name the beneficiary: Mission Statement: TRDVIDE WOM-0111tS FOR YOMGP+ DALL-i tS Number of years your organization has been in business: Z • Brief Description of the Event: FAST PITCH SDr teALL TDVRNAIhENT FDK GIRLS PGE 13-14' 16 TEAMS MAX EACH 11AM 1RRVF1 `-o W1TN RN 1k4SZ'&E OF 50 PEDDLE. W 50 = SOO PEOPLE o Describe where event will be located within the Town of Vail: FDRD PARK SOFTZRLL COMPLEX • . Will any portion of the event take place outside of the Town of Vail? -A Yes _ No If yes, please explain: . OTHER ME GRDUPS PLAY. TN tXILON Ir t3RECK ENR. DCoE TOWSE -5- 2005 Application for Funds • Please describe briefly how you will use the funds that you are requesting from the CSE: All . FUNS WILL WE US® TD PAY THE FZT-1.n FREN -ML FM= Ai FORD PAR.K.: - • Will additional in=kind services be required &.... the Town of Vail?. Yes No X If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures, etc. • Is this a: New event Existing event X Number of years in existence 17 Location(s) of event in previous years: PRmwb EVFJ3iS _ -PtLLJR`(S tl a P?T. FORS P+PcRK YP%SJT_ US SPDN R5 INCLVDE SDI)Lhim tamm SLWOOL_ mtD -MC -lows. Number of participants (athletes, artists, exhibitors, etc.) anticipated . ZDD Number of volunteers needed 0 Number of event staff _I D_ Total Number of spectators anticipated 108 (600 Local 0 % In-state (non-local) 100 % Out of State C). % • If possible, would you intend to host the event in Vail beyond 2005? Yes X No If yes;, for how many years beyond 2005? 00 • Do you anticipate requesting funding from the CSE next year? Yes X No If yes, in what amount? 1100 REQUIRED ATTAt tiMENTS (incomplete applications. will not:be considered): ? Detailed event budget; including all anticipated revenues and expenses. ? Marketing plan and. detailed explanation of potential for sponsorships and media' exposure: ? Previous year's event evaluation, including income and expense statement (if existing event). ?. Past or projected demographics of event attendees and spending. ? Brief description of potential benefits to the Town of Vail, including an estimated # . of incremental room nights and increased spending generated. ? What return on investment should the Town of Vail expect? ? 0 swdzation rosters naming: ¦ All officers and respective positions ¦ Board of Directors and positions The CSE appreciates the inclusion of any. additional support materials, such as videotapes, programs, news articles and other printed materials. TOV/CSE -6- 2005 Application for Funds PLEASE SUBMIT 15 COPIES (at least one formatted so as to be easily copied, i.e. unbound, 8 x 11 size) OF i tilt. COMPLETED APPLICATION AND REQUIRED . ATTACMdENTS TO: Vail Commission on Special Events C/o Sybill Navas Town of Vail 75 S. Frontage Rd. Vail, CO 81657, For.information and questions call Sybill Navas at 970 376-2394. EVENT NAME: PROPOSED DATES: Funding in the amount of was approved by the CSE on (date) Subject to the following conditions: Signature: CSE Coordinator Signature: Applicant Unless otherwise specified in the contract, CSE funds will be distributed per the following formula: . 1 /3 of the amount upon the signing of a contract stipulating the terms of the CSE's funding allocation. ¦ 1/3 of the amount upon verification of the placement of the first advertising ¦ 1 /3 of the amount upon the completion of the event. TOWSE -7- 2005 Application for. Funds Top of the Rockies 2005 Budget .: Estimated Income Team Entry Fees. 16 .Teams at $395 each $6320.00 T shirt Sales .$200.00 Concessions $0.00 Total $6520.00 Estimated. Expenses Game Officials 48 Games at $62.40/Game $2995.20 Field Rental $700.00 Staff Expenses (Gas/Meals) $200.00 Softballs/Equipment .$208.00 Awards $350.00 Total $4453.20 Estimated Total Income From Event $2066.80 Top of the Rockies 2005 Marketing Plan This tournament is advertised on the USSSA web site and fliers were distributed..at the , annual coaches meeting. See Attached. Since admission is not charged, additional advertising is not necessary.. 2006'TOP OF THE ROCKIES SIX GAME GU IEE Top 2 teams in each pool will play in championship bracket Entry fee: ` $395 (Age groups 12-14-16-18) Toumament to be held in: Dillon, Breckenridge and Vail. Tentative sites for each age `group shown below. Lodging disdounts will be avallable at each site. Entries will be limited to fit the-six game guarantee. Six games gua. 4.ed, weather permitting. Additional information will be sent to teams registering for the tournament TEAM: COACH: ADDRESS: - CITY: STATE: ZIP: PHONE: HOME: WORK: CELL: E-MAIL. ADDRESS: 12 &L1 (Breckenridge) 14 & U (Vail) 16 & U (Dillon) 18 & U (Breckenridge) . Make check payable to: Boulder Pride Softball Mail to:Boulder Pride'Softball 46P W. 116ei way Northglenn CO 80234 Contact - Tony Bruno 3034,51-8920. E-Mail tbruno333@4ol.com ENTRIES-WILL BE. LIMITED TO 56 TEAMS. FIRST COME FIRST SERVE .111, ENTRY FEE MUST BE PAIL) `ljj jFuLL Its 61413E9 TO BE REGISTERED. - Page 1. of I . 2005 USSSA TOURNAMENT LISTING - Fast Pitch Enter tournaments and register your team(s) online at WWW.USSSA.COM Printed: 5/19/200510:21:05 AM State SW Date Class Event Name C.:; ...., S4anue Cost Park Name II Format CO II 5112115M II FPGtrlsl6&UB II Troubiamaker I Rod Smith - ? ?? Qualifier J!!73 IArvada - L - I Single Elimination 1 Co lI slsorloo5 II FP&Is148U8 fITroublemaker II Rod Stnitil MOW- ' II II ?475II Arvada Pool Play iMo Double Sim Co II 8121/2005 IIFPGir1s16U0pen . J) May Gladness- _ 1LStan Benson II Qualifier II 542o II 6a ,. .. i II Pool Play irrtc Single am CO 5121/2005 FPGir9l4U0pen May Madness II Stan Benson J LQuallfler II $4W 18riotan Sports-Complex _ Play Into Single 6im- II Pool CO 11 8128!2005 FPGtrls16&UB I MEMORIAL DAY CLASSIC JI681 Waiters jI Qualifier II $425I( Garden Acres Softball Complex II Pool Play Into Double Ellin CO 11 5128/2005 FPGtr1s14&UB ' 11 MEMORIAL DAY CLASSIC &71 Walters 11 Qualifier 11425 11 Brighton Sports Complex Pool Play Into Double Sim I CO 11 8/4/2005 11FOG?irisislue Top of the 1. _- i ._ Tony Bruno 1 1 Qualifier 11 $433 11 Blue River Park. Pool Play into Double Ell. CQ 11 6!42003 11 FPGhUI4&UB Top of the Rockies Tony Bruno Qualdier 11 $435 11 Ford Park. II Pool Play Into Double CO 11 8/112005 FPGbft16&UA 11 Cd-do Cup - Dave Hayner Super N'd II =420 11 Barnes "a0 Complex II Pool Play into Double Sim I Co 6H 112005 FPGirfs168U8 11 Colorado Cup F _ - I emraw FPGirlsl4&UA 11 Colorado Cep - ' CO 111 6H 112005 11 F'PG1rb14&U8 Co .,,,:.. Cup CO 6/11/2003 IFPGirtslti&UC I[Norlhe.COloradoC 1r6".:..,,al n - I Dave Hayner? 11 LDave Hayner Dave Hay. 11stan Beam Qualifier 1(5420 Super ntie 5420 Qualifier 5420 NonOAatitier 5300 11 Garden Acres Softball Complex II Pool May iri o Double -lm I Garden Aunt' Softball Complex I Pool Play into Double Him i GardenAcm Softball Complex Pool Play into Double Sim Bri limn Sports c., I ,. ,. Pool Play into Single CO 6%812003 FPGrtbl16&UB Columbine Invitational Bernie Dvorak Qualifier 11 5410 Cornerstone Park II Pool Play into Single E0m I Co II 61111H005 II FPG 148UB I - f Columbine hrvitationai lI Bernie Dvorak, tualifier 17;410 C.. :..,, ,ne aark Pool Play Into Single faun I I -C0 612512005 Pi w 16&UB - CO 612=05 FPChU14&UB? . _,-. TACKER INVITATIONAL. Dave Weav_ FIRECRACKER - o. - n - 11 1 r.?IONAL Dave Weaver 11 Qualifier 5425 Qualifier 5423 ? - Asada Arvada. :. .. , I) Pool Play hft Single Sim Pooi Play into Single Sim I I DO '62512005 FPGIrts18&UC CO 71irmw FPGirlsl6&US CO 71120 FPGIds14&U8 CO II 7162003 :II FPGirls16&UB I 7182 1 1 FPGirlsl4&UB 11 PEPSI MID SLAM Mtmt C. I.; 11 . Sweet Cleats Classic Gary Curry Sweet Cleats Classic Gary Cunt' I USSSA CLASS 8 STATE II Bill Walters II USSSA CLASS B a r N r c Bill Walters l Norocku ar, 5350 CkralHier 5393 Qualifier 5395 State II 53001 State 111 5300 Greeley Youth Sports Complex II Pool Play into Single !aim, I. Lions Complex I Pool Play into Single Sim Lions Complex ' Pool Play into Single Sim 1 Barnes Softball Complex II Double Elimination- I Garden Aces Soflba0 Complex Double'Siminatfon' 11 7111VAN FPai Fl6&UA' USSSA CLASS A_STATE Bill Walters State 11 I 5300 Barnes Softball Complex II Double Elimination I CO II 7M52005 II ITGirisl4&UA I CO 7111112 0 0 5 i FPGirlsl6&UC 1 CO 7lZ32003 FPGiris16&UB I USSSA CLASS A STATE uSSSA pass C Seam SUMMERS END INVITATIONAL I?Waltere . Bill Walters Dave Weaver 11 State ' Slate 115280, NonQva08er, 5413 11 Softba0 C . „ .. Brighlmr Youth Complex Arvada ,P-m1ble Elimination __ Double liminaiion 1 Pool Play Into Single Sim I CO 17232005 11 91Girlsl4&UB SUfiIAAERS END INVITATIONAL 1 Dave Weaver . NonOualiRor . 5413 Arvada. ?I-Peol Play Into Single Elim? . CO , .7242003 1S'"k &UB: 14 &Under B West Bill Wafters 11 WoQdSerles $41)(111 Rolland.Moore Park II TBA I 41- http://www.usssa.com/sports/reporis/PrintToumaments.asp?BeginDate=&EndDate=&Clas:.: 5/19/2005 Top of the Rockies 2004 Income and Expense Actual Income Team Entry Fees 16 Teams at $395 each $6320.00 T shirt Sales $200.00 Concessions _ $0.00 Total .$6520.00 .,Actual Expenses Game Officials 48 Games at $54/Game $2592.00 Field Rental $700.00 Staff Expenses (Gas/Meals) -$200.00 SoftbaM/Equipment $208.00 Awards '. $350.00 Total $4050.00 Actual Total Income From. Event $2470.00 Top of the Rockies 2005 Projected Demographics/ Spending Each Team will consist of approximately 13 players ages 13-15. . Each player will normally be accompanied by 2 parents (age 35-55) and one sibling (age 5-18). Each family will generate 2 room nights at an average of $85/night. $2210 Each family will consume 6 meals-at an average of $35 -per meal. $2730 Each family will purchase one tank of gas at an average of $30. $390. Estimated spending per team $5330 Estimated total spending.in the Vail area $69,290 . President Vice President/Secretary Treasurer/Program Director Contact information: Boulder Pride Youth Sports 469 W. 116ei Way Northglenn CO 80234 303-451-8920 Boulder Pride Youth Sports Organizational roster Amy lefevre Alexis Quintana Antonio Bruno I 2005 Spring Back to Vail Recap Report Commission on Special Events 1 EVENT OVERVIEW - STRENGTHS AND WEAKNESSES The overriding goal of 2005 Spring Back to Vail was to get visitors to Vail to spend money during the typically slow time of April, especially during an Easter free year. Overall, the event was a phenomenal success with greatly increased skier days, lodge bookings and packed restaurants and shops. In fact, some businesses reported record sales not only in the month of April but also in the life of their business. Following are some specific strengths and weaknesses for each component of the two weeks of events: WEEK 1 April 4 - 10, 2005 4 - Guy's Night Out: March Madness at the Red Lion was incredibly popular as Spring Back played off the playing of the NCAA Men's Basketball Championship Game. 5 - Girl's Night Out: Fashion & Flix at Samana. Good attendance throughout the night with local clothing stores showing off their merchandise and Sex & the City playing on TV screens throughout Samana. 7 - Trip Hop, Hip Hop, DJ Spin Night: Competition taking place at Samana, Sanctuary & Fubar that was great for attendees. 8 - Warren Miller Party at Vendetta's was a special event held for the Warren Miller Experience. Only negative was that Vendetta's was packed and it took a while for patrons to get a beverage of choice. - Maceo Parker w/ Little Hercules: Vail Village. was the site for approximately 3,500 people for the Friday night opening concert. The weather did not cooperate fully as it was slightly snowing with temps in the mid-30's and definitely affected attendance.. 9 - Mid-Vail Concert w/ All Strung Out added to the atmosphere for the skiing guests but did not generate a large crowd. - Warren Miller Experience including filming for next year's movie took place of Golden Peak. This is one of the many incredibly positives to come out of Spring Back as Vail will now receive exposure in the 2005/06 Warren Miller Film for FREE, something that a town/resort would pay tens of thousands of dollars for that type of exposure. - Toots & The Maytals and Mix Master Mike w/ Warren Miller screening was held in Vail Village. The weather cooperated for the over 6,000 attendees. The biggest hurdle to overcome was the change from what was reported via the Vail Daily that Mix Master Mike would play first and Toots & The Maytals would finish the evening. Unfortunately, this changed and actually made for a better atmosphere and the. best that Gore Creek Drive has ever rocked. IMPACT, the Warren Miller film screening, was a hit and allowed those who wanted to watch the movie a great viewing and those who wanted to take a break ft uui five hours of entertainment, to go grab a bite to eat or a drink. Overall, the restaurants and bars were packed after the concerts and everyone had a great time. WEEK 2 April 11-17, 2005 11 - Guy's Night Out - Hot Dog The Movie at Vendetta's was attended quite well. About 150 people were at Vendetta's over the evening and were entertained with specials from Spring Back sponsors and Hot Dog the movie. 12 - Girl's Night Out at the Sanctuary. Pamper Yourself was the theme of the evening with five local vendors coming out to supply all the women in attendance free massages, manicures and nail treatments, displayed jewelry and provided bath & body fragrances for giveaways. 14 - Coors Light Pub Poker throughout Vail Village at five bars with the final bar being the Red Lion. Good attendance at all bars, great attendance at the Red Lion. 15 - Malay Day at Golden Peak recognized Vail native Josh Malay with a special on- mountain rail jam and post-event party at Art's Bar. - Mid-Vail Concert w/ Slipstream was again designed to provide a value-add for day of skiers - Buckwheat Zydeco w/ Hazel Miller at Ford Park was attended by about 2,500 people. The weather was not ideal and this affected the attendance. Additionally, with the larger Snoop concert and Pond Skimming the following day, we heard from a lot of attendees that they were going out one night instead of two so this definitely affected attendance. Overall, the concert was a great test run for the new venue. 16 World Alpine Pond Skimming Championships was cut in '05 to 75 participants (from '04 125 participants) in order to speed things up and worked quite well. The beautiful spring weather did not hurt as over 5,000 people took in all that Pond Skimming had to offer. - Snoop Dogg w/ The Game at Ford Park. Pre-sold or comped approximately 6,500 tickets locally through four outlets in the Valley with an additional 1,500 day of tickets sold. The buzz and energy around Snoop was like nothing Vail has ever seen. Having pre-sold tickets was a great way to involve the local community on a first-come, first- serve basis with day-of ticket sales allowing visitors the opportunity to purchase tickets. The demand for tickets was phenomenal with a line of more than 500 to 1,000 additional people waiting to purchase day-of tickets. For next year, consideration should be given to a Ticketmaster type of outlet to purchase tickets. We heard complaints about the lack of restrooms for the concert but there were sufficient port-a-lets at the back of the venue that attendees did not visit. Additionally, the long lines to get into the venue were 45 minutes at their peak time, leading many to feel frustrated with the process. Overall, the Snoop concert brought an incredible buzz, and more importantly visitors, to Vail for the closing weekend, providing a great atmosphere which will have attendees talking about the concert for weeks and months to follow. Overall, the Snoop Dogg concert provided the r?viLiLjoters, town and security a great learning tool to use moving forward into 2006 and beyond on hosting major events in Vail. 17 Closing Day w/ $10 Lift Tickets with Vail Resorts posting their largest closing day crowd ever and many businesses commenting that they've never seen as much traffic in their stores on closing weekend. BUDGET Revenues: CSE Contribution Ticket Sales Sponsorship Beverage Sales Entry Fees Total Projected Revenues Expenses: Event Site: Licenses & Permits Event Equipment & Rental Expenses: Signage & Decorations Rental Items (dumpsters, porta potties, barricades, etc.) Bands, Sound, Support, etc. Purse & Course Items Misc. Event Needs (credentials, t-shirts, travel, misc.) Manpower & Related Expenses: Labor/Announcers Town of Vail Police, Security Public Relations/Marketing/Advertising: Public Relations Adverti sing /Marketing Administrative: Proposals/Insurance/Supplies/Phone/Postage Management Fee Sponsor Relations: Lodging/ Entertainment/Gifts /Transportation Total Expenses: Net Income: Estimated 40,000 82,500 263,000 72,000 1,650 459,150 540 540 6,700 23,060 265,077 8,750 6,339 309,926 38,675 24,793 63,468 10,000 37,000 47,000 23,000 -0- 23,000 4,300 4,300 448,234 19,084 MARKETING OVERVIEW • National print ads were placed in Outside Magazine (February and April issue) and Skiing Magazine (April issue). • Vail resorts published their winter brochure (100,000) with inf...... ation on Spring Back to Vail. • Direct mail pieces were sent to over 140,000 Vail visitors around the world. • The Front Range also got involved as KBCO ran 66 spots, KTCL ran 54 spots and two 2-hour live remotes from Vail, the Westword ran three ads and had a street team event promotion and the Rocky Mountain News generated Wednesday ski section ads. • Locally, the Vail Daily ran full-page event schedules, daily insertions and a lead-in wrap of the Snoop Concert and Pond Skimming. Additionally, the Summit Daily News rant full-page ads, KZYR provided full event coverage, daily updates, on-air interviews and tags. Finally, KTUN (Eagle and Summit Counties), KKCH (Eagle and Summit Counties), KSMT (Aspen) and KSPN (Eagle, Glenwood Springs and Aspen) ran 165 spots. Online communication via vail.com delivered the Spring Back to Vail message via the events calendar, rotating titles and home page banner placement • Email blasts went to partners' databases like Outside Magazine (90k), Westword (19k), and Vail Resorts (670k) to total over 800,000 emails being sent out. • Internet sits: springbacktovail.com, visitvailvalley.com, vail.com, snow.com and vailsports.com. • Interviews on KVBA TV8. • Emails to over 140,000 names across the country. • Collateral materials spread throughout the front range, Eagle and Summit Counties. • Press releases were sent out to numerous publications throughout Colorado and the U.S. generating at least 50 stories or calendar listings. RESULTS • Estimated attendance numbers:. 4/4 Guys Night Out - March Madness - 500 4.5 Girls Night Out - Fashion & Flix - 200 4/7 Trip Hop, Hip Hop, DJ Spin Night- 500 4/8 Warren Miller Experience Party at Vendetta's - 200 Maceo Parker Concert - 3,500 4/9 Mid Vail Concert - 150 Toots & The Maytals and Mix Master Mike Concert - 6,000 4/11 Guys Night Out - Hot Dog the Movie - 150 4/12 Girls Night Out - Pamper Yourself - 150 4/14 Pub Poker - 500 4/15 Buchwheat Zydeco Concert - 2,500 4/16 Pond Skimming - 5,000 Snoop Dogg Concert -10,000 4/17 Closing Day • Demographic and visitor information profiles: Marketing research was being conducted by Untraditional Marketing and was not available as of May 23`d CSI 1 • Estimated Incremental Room Nights and Revenue Generated by Spring Back to Vail. The numbers below are estimates for the 2005 event based upon.2004 marketing research and applied to the 2005 event. Incremental Room Nights Estimated attendance: Those who came just for the event: Those staying in Town of Vail lodging: Average nights stay in Vail: Total Incremental Room Nights: 29,500 65% 50% 4.5 43,144 Incremental Spending Estimated attendance per day: Average amount spent: Event Days: Subtotal spent on dining & shopping: 2,682 $100 11 $2,950,200 Average lodging price per person per night: Incremental room nights: Subtotal spent on lodging: Number of days in Vail not for event: Number of people staying additional days: Average amount spent per day: Subtotal spent on non-event days: Total Estimated Incremental Spending: $99 43,144 $4,271,256 1.0 2,000 $100 200,000 $7,421,456 POTENTIAL FOR GROWTH AND DEVELOPMENT FOR SPONSORSHIP AND MEDIA EXPOSURE Spring Back to Vail has made huge strides in just three years of existence. For 2006 and beyond, Vail Resorts is interested in continuing to help underwrite the event to bring in national acts and celebrities that draw large crowds and destination visitors. We now have a platform and known commodity to build mass exposure and mid six-figure sponsorship.. HOW DID THE EVENT IMPACT VAIL'S "SENSE OF COMMUNrI Y"? Spring Back to Vail impacts Vail's sense of community like no other event year round. The event, especially the Snoop concert and the pond skimming, created a buzz with the locals that had people talking about it for months before and after the event! 1 11 .??,.,?. ?' - , ? ;:. err ,. W nnnsL3d® Ines m m 1 ? 1 1 NO IL FVL VA A UM. ER 20-05 Summer Screenings Proposed Screening Schedule ? _ocation: Crossroads parking lot ? Screening dates: CIO Mo.nd'a:y, July 18tH Monday, July 25th 2005 Summe-Series Proposed Program Program 4pm ® 8pm Sidewalk sales provided by local Wine. and food tastings provided businesses by local restaurants 9pm Free outdoor screening of a classic film - Example: Casablanca SCREENING SERIES EXPENSES ? Technical Support and Equipment Rental: $4,500 per screening ? Staff compensation:. $2,000 per screening ? Marketing: $1,500 per screening Travel and Lodging: $1,500 per screening ? Total expenses per screening: $9,500 ? Total expenses. for Screening Series: -$28;W? sOtJRCE?S?,:O?F-.'F,.'U'ND Request for "undin ING won g from CS: $12500 ? National and local sP 3?v onsor 7 2005 TASTE OF VAIL EVENT SUMMARY Presented to Town of Vail Commission on Special Events May 24, 2005 Overview The 2005 Taste of Vail was held April 6-9, marking the 15'" anniversary of the annual food and wine festival. The, event also hosted the first annual Colorado Lamb Cook-Off, which proved to be a resounding success, exposing a completely new group of locals and guests to Taste of Vail. Despite inclement weather, ,that necessitated an early end to the Mountaintop Picnic, the overall event was well attended, with increased ticket sales over 2004, as well as silent auction proceeds and sponsor partners: In retrospect, the 2005 Taste of Vail was viewed as one of the best events in recent years by all participating entities. Following is a brief recap for your review. Event Hishlights/Colorado Lamb Cook-Off • Exposed New Segment of Locals/Guests to Taste of Vail • Great Afternoon Vail Village Enhancement/Street Beat • $6,000 Generated • Media Judges: SKI Magazine, Nation's Restaurant News, Chef MagjAne, Town of Vail, Vail' Daily and Johnson & Wales University • New Sponsors: American Lamb Board, Home Depot, Calphalon Lamb Ouestions for 2006 • Location • Numbers of Participating Restaurants/Wineries Event Hiehlights/Taste of Vail • Colorado Lamb Cook-Off • Increased Ticket Sales • New Sponsorship Event Issues • Lightning/Mountaintop Picnic • Outdoor Life Network Event Participants • 2,400 Tickets Purchased • Ticket Orders from 3 Countries + Bahamas + Mexico + Canada • Ticket Orders from 23 States + 60% from Colorado + 20% from California, Florida, Illinois, New York, Texas and Virginia + 20% from Remaining 17 States • Colorado Participation + 52% from Vail Valley + 48% Outside Vail Valley • Median Participant Age 46 and older • Household Income +$200,000+ • Incremental Spending + 17 Winemaker Dinners/Priced from $25-$135 per Person + Restaurants Keep all Proceeds + Ample Free Time • Lodging + Marriott 386 Room Nights @ $195 = $75,270 + 120 Winery Representatives x 4 Nights + Out of Town Event Participants Media • . National/Regional Magazines + Bon Appetit ± Wine Spectator + Nation's Restaurant News + Steppin' Out + Luxury Travel'Advisor + 5280 Magazine + Colorado Expressions • Internet + CBS Market Watch + Kiplinger.com + Wall Street Journal + Black Enterprises • National Newspapers + USA Today + Wall'S?eet Journal News + Los geles Daily d pregonian } Portland + I& ewspapers Colorado Post + Den e o to Sews + Rocky Daily Camera + goulder + Colorado Spring's Gaze e 2005 TASTE OF VAIL Preliminary Final Budget May 24, 2005 REVENUE Ticket Sales $127,000 Sponsorship Fees $40,000 Auction Revenue $22,000 Lamb Cook-Off $6,000 Total Revenue $195,000 EXPENSES Hard. Costs Venues $40,600. Lodge at Vail/Apres $3,600 Vail Resorts/Picnic $10,000 Marriott/Main & Grand $26,000 Lamb Cook-Off $1,000 Soft Costs $20,000 Printing $15,000 Poster $1,000 Brochure $3,500 Program $7,500 Credentials $1,500 Ads $1,500 Public Relations' $40,000 Administration' $39,000 Office $15,000 Charitable Donation $20,000 Total Expenses $189,600 Net $5,400 2005 Taste of Vail Media HiLwhliLwhts • USA Today ran photo from Taste of Vail Pinot Noir seminar. 4/08/05 • Wall Street Journal mentioned Taste of Vail and the first Colorado Lamb Cook-Off in feature story about lamb during the holidays. 3/11/05 • Taste of Vail mentioned or featured.16 times in Rocky Mountain News, 12 times in Denver Post and twice in 5280 Magazine and Colorado Expression. • Denver TV Ch. 7.Noon News live interview with Taste of Vail Board member Paul Ferzacca doing cooking demo to showcase Colorado lamb cook-off and Taste of Vail. 4/01/05 Also ran on Ch. 7 Web site with link to Taste of Vail web site. • Denver TV Ch. 4 Six O'clock Evening News Taste of Vail mentioned during weather forecast 4/06/05 and again 4/09/05 during Morning News. • Denver TV Ch. 2 Morning News Taste of Vail featured. 4/07/05 • Listed in USA Today among national wine/food fests 01/28/05 • Rocky Mountain News' Spotlight cover story with color photos 4/13/05 Denver Post feature story front page Food section 4/13/05 Media judges secured for lamb judging included senior editors from SKI' magazine, Nation's Restaurant News, Chef Magazine and the Vail Daily. 0 All major wine/food publications carried event in calendar of events 2005 TASTE OF VAIL Summary of Media Coverage to Date As of Mav 18. 2005 Wine .Spectator April 30, 2005 5280 Magazine April 2005 Rocky Mountain News. April 30, 2005 Colorado Expression Magazine Spring 2005 Denver Post. Apri 113,2005 5280 "Table Talk" Newsletter April 12, 2005 Vail Daily Online April 10, 2005 Outside Magazine April 2005 Wine Enthusiast April 2005 Vail Daily Online April 9, 2005 Vail Daily April 9, 2005 USA Today April 8, 2005 Union Leader April 8,,2005 5280 Magazine April 2005 . Colorado Expression April, 2005 Vail Daily April 8, 2005 Parkersburg Sentinel Company April 8, 2005 Vail-Daily April 7, 2005 Wine &. Spirits April 2005 Vail Trail April 7-13, 2005 5280 "Table Talk" Newsletter April 6-13, 2005 Rocky Mountain News Spotlight April 6, 2005 Rocky Mountain News April 6, 2005 Denver Post April 5, 2005 Denver's 7 TV Online April 1, 2005 Bon Appetit April 2005 Vail Trail Online March 31, 2005 Westword March 31, 2005. Bisbee Daily Review March 30, 2005 Sierra Vista Herald March 30, 2005 Denver Post March 30, 2005 Rocky Mountain News March 30, 2005 Vail Daily March 20, 2005 Nation's Restaurant News March 28, 2005 Sunday Daily Camera March 27, 2005 Vail Daily March 25, 2005 Vail Daily Online March 24, 2005 Rocky Mountain News March 23, 2005 Morning Call Bucks-Berks-Montgomery.County March 23, 2005 Vail Daily March 22, 2005 Vail Daily March 22, 2005 Vail Daily March 21, 2005 Vail Daily March 20, 2005 Daily Herald Palatine/Inverness March 20, 2005 Daily Herald Huntley March 20, 2005 ` Daily Herald Mount Prospect/Prospect Heights March 20, 2005 Daily Herald Wheeling March 20, 2005 Daily Herald Wa«?..ville/West Chicago/Winfield March 20, 2005 Daily Herald Gurnee/Grayslake March 20, 2005 Daily Herald Arlington Heights March 20, 2005 Daily Herald Buffalo Grove/Long Grove March 20, 2005 Daily Herald Barrington March 20, 2005 Daily Herald Lake Zurich/Wauconda March 20, 2005 Daily Herald Carol Stream March 20, 2005 Daily Herald Round.Lake/RLB/Fox Lake/Ingl March 20, 2005 Daily Herald Des Plaines/Rosemont March 20, 2005 Daily Herald Bartlett/Hanover Park/Streamwood March 20, 2005 Daily Herald Algonquin/Lake in the Hills/FRG March 20, 2005 Daily Herald Glen Ellyn March 20, 2005 Daily Herald Villa Park/Oakbrook March 20, 2005 Daily Herald Lombard March 20; 2005 Daily Herald, Naperville _.. March 20, 2005 Daily Herald Wheaton March 20, 2005 Daily Herald Hanover Park/Streamwood/Dupage March 20, 2005 Daily- Herald Cary/Fox River Grove March 20, 2005 -Daily Herald Elgin/South Elgin March 20, 2005 Daily Herald Carpentersville/ED/WE/SH/GIL/Hamp March 20, 2005 Daily Herald St. Charles/Wayne/Elburn March-2O, 2005 Daily Herald Lisle March 20, 2005 Daily Herald Geneva. March 20, 2005 Daily Herald Addison March 20, 2005 Daily Herald Batavia March 20, 2005 Daily Herald Elk Grove March 20, 2005 Daily Herald Hoffman Estates March 20, 2005 Daily Herald Rolling Meadows March 20, 2005 Daily Herald Glendale Heights March 20, 2005 Daily Herald Libertyvi.1le/Mund/VH/L Inc March 20, 2005 Vail Daily March 19, 2005 Longmont Daily Times-Call .March 18, 2005 . Daily Herald Wooddale/Itasca/Bens March 16, 2005 Daily Herald Grove/Cook March 16, 2005 Daily Herald Schaumburg March 16, 2005 Daily Herald Palatine/Inverness March 16, 2005 Daily Herald Huntley March 16,2005' Daily Herald Villa Paik/Oakbrook March 16, 2005 Daily Herald Lake Zurich/Wauconda March 16, 2005 Daily Herald Algonquin/Lake in the Hills/FRG March 16, 2005 Daily Herald Lake/RLB/Fox Lake/INGL March 16, 2005 Daily Herald ELGIN/South. ELGIN March 16, 2005 Daily Herald Wheaton March 16, 2005 Daily Herald Carpentersville/Ed/We/Sh/Gil/Hamp March 16, 2005 Daily Herald Charles/Wayne/Elburn March 16, 2005 Daily Herald Libertyville/Mund/Vh/L Inc March 16, 2005 Daily Herald Gurnee/Grayslake March 16, 2005 Daily Herald Lisle March 16, 2005 Daily'Herald Wa.,,...ville/West Chicago/Winfield March 16, 2005 Daily-Herald Carol Stream March 16, 2005 Daily Herald Cary/Fox River Grove March 16, 2005 Daily Herald Elk Grove March 16, 2005 Daily Herald Hanover Park/Streamwood/Dupage March 16, 2005 Daily Herald Geneva March 16, 2005 Daily Herald Addison . March 16, 2005 Daily Herald Bartlett/Hanover Park/Streamwood March 16, 2005 Daily Herald Lombard March 16, 2005 Daily Herald RoseBloomingdale/Medinah March 16, 2005 Daily Herald Naperville Marche 16, 2005 Daily Herald Mount Prospect/Prospect Heights March 16, 2005 Daily Herald .Barrington March 16, 2005 Daily Herald Rolling Meadows March 16, 2005 Daily Herald Buffalo Grove/Long Grove March 16, 2005 Daily Herald Wheeling March 16, 2005 Daily Herald Arlington Heights March 16, 2005 Daily Herald Batavia . March 16,200 Daily Herald Batavia March 16, 2005 Daily Herald Glendale Heights March 16, 2005 Daily Herald Hoff&rian Estates March 16, 2005 Daily.Herald Glen Ellyn March 1.6, 2005 Daily Herald Des Plaines/Rosemont March 16, 2005 Beverage Alcohol Market Report March 14, 2005 Idaho Statesman March 13, 2005 Wall Street. Journal- March 11, 2005 Wall Street Journal Online March 11, 2005 Rocky Mountain News March 11, 2005 Rocky Mountain News Online March 11, 2005 Daily Camera March 9, 2005 Daily Camera Online March 9, 2005 Colorado Springs Gazette March 9, 2005 WGCL-TV Online (Atlanta) .March 8, 2005 FindLaw Online March 8, 2005 WNEM-TV Online (Flint, MI) March 8, 2005 WATE-TV Online (Knoxville) March 8, 2005 WDAM-TV Online (Hattiesburg, MS) March 8, 2005 KAIT-TV Online (Jonesboro, AR) March 8, 2005 KXRM-TV Online (Colorado Springs) March 8, 2005 Best,Stuff.com Online March 8, 2005 Popular Mechanics Online March 8, 2005 Vail Daily Online March 4, 2005 Rocky Mountain News March 2, 2005 Rocky Mountain News Online March 2, 2005 . Black Enterprise Magazine Online March 1, 2005 CBS Marketwatch Online March 1.-2005 Findlaw Corporate Counsel Online March 1, 2005 ICMA-RC Vantage Link Online March, 1, 2005 KPTV-TV Online (Portland) March 1, 2005 KVOA-TV Online (Tuscon) March 1, 2005 KXRM/KXTU-RV Online (Colorado Springs, Pueblo) March 1, 2005 . Kiplinger.com Online March 1, 2005 Lycos Finance QUOTE.com Online March 1, 2005 WATE=TV Online (Knoxville, TN) March 1, 2005 WDAM-TV Online (Hattiesburg, MS) March 1, 2005 WNEM-TV Online (Saginaw, MI) March 1, 2005 .WTHR-TV Online (Indianapolis) March 1, 2005 Luxury Travel Advisor March 2005 Today's Grocer February, 2005 Vail Daily Online February 28, 2005 Findlaw Corporate Counsel Online February 22, 2005 Lycos Finance QUOTE.com Online February 22, 2005 Yahoo! Finance Canada Online February 22, 2005 El Paso Times Online February 9, 2005 Vail Daily Online February 8, 2005 AZ Central.-com Online February 4, 2005 Rocky Mountain News February 2, 2005 Rocky Mountain News Online February 2, 2005 Wine News Feb/March 2005 USA Today January 28, 2005 Vail Daily Online January" 24, 2005 Denver Post January 20, 2005 Denver Post Online January 19, 2005 Vail Valley Magazine Winter 2004-2005 Vail Daily Online January 17, 2005 Rocky Mountain News January 14, 2005 Builder Online January 11, 2005 Vail Daily Online January 10, 2005 Vail Daily January 7, 2005 Rocky Mountain News January 7, 2005 Rocky Mountain News Online January 7, 2005 Industry Watch Online January 7, 2005 U Food.Online January 6, 2005 Vail Daily Online January 3, 2005 Idaho Statesman Online January 2, 2005 U Food Online January 3, 2005 Los Angeles Daily News December 29, 2004 Colorado Springs Gazette Online December 29, 2004 U Food Online December 30, 2004 U Food Online - LA Daily News December 29, 2004 Rocky Mountain News December 29, 2004 The Oregonian Online December 26, 2004 Sheldon Landwehr.com Online December 22, 2004 Vail Daily Online December 18, 2004 Vail Daily Online December 13, 2004 Vail Daily Online, December 6, 2004 Vail Daily Online November 22, 2004 Nation's Restaurant. News November 8, 2004 Rocky Mountain News October 29, 2004 Vail Daily Online October 25, 2004 Steppin' Out Fall N04 = 2005 Winter essentially. AMERICA Autumn 2004 Vail Daily Online September 20, 2004 Yahoo Finance Online September 9, 2004 Finance Canada Online September. 9, 2004 NBC6 WCNC.com Online (Charlotte) September 9, 2004 Dallas News Online September 9, 2004 Interest!ALERT Online September 9, 2004 2005'S alltrrd VIC4) THE 'TASTE OF'VAIL IS INDEED HONORED TO WEL COMF A DYNAMIC CULINARY ARTIST TO SERVE AS QUEST CHEF FOR THE 2005 EVENT. 1VE ARE CERTAIN THAT SIIE WILL DAZZLE YOU WITH HER MOUTH, WATERING CREATIONS. Traci Des Jardins JARDINIERE RESTAURANT/ SAN FRANCISCO, CALIFORNIA Traci lks Jardins, Chef/Owner of JARDINERF and Managing Chef of ACME CHOPHOLIS1_, both in San FrancisL'o, is one 01' the CowlUt's most acclaimed hc411. She maintains a stellar reputation for her food hile continuing to break new ground in her com- mitment to the em ironment and the c0mmunitY. Jardinere is renowned for its French-based California cuisine, With sophisticated preparations of seasonal organic Ilroduce, Sustainabl' harvested Iish Ind seafood and naturally raised meats. I k, Jardins has accumulated a great number of awards for her culinary prowesS, including the JanleS Beard Foundations "Rising Star Chef of the Ycar", Food &JI'ine :Ilegazinc's `Best Ne',Y Chef" and Sun Frantr?co .Magazine's "Chef of the Year". ardinel L svgs named Fsyuire Magazine's `Best New estaulTnflilt also beinu listed as one of the T p rrfi}1o Bay Area by the San Francisco ¦ TASTE .POOR.. . A ?PFL.I.%I I ILA N1, TO OU R SPONSORS ?ryll.NIfAN D?RE55 aficionado TAi) Room THE SANCTUARY TERRA BISTRO RFti EAURANT TOMOFVAII ' / Tf 1 .1 ",Aamott. 111), 1i 111 '110k IM VAIL RESORTS' Wine Spectator ' TAIL MARRIO IT 'MOUNTAIN'RESORL & SPA IS THE HOST HOTEL FOIL - THE 2005 TASTE OF 'VAI I i 1 I IJ un/nerse yollrsfct? ' . 'IMMERSE YOURSELF IN THE ELEGANT TAPESTRY OF FINE WINE, SPIRI-IS AND DIIN UNDERSCORES THE'VAIL'VALLEY LIFESTYLE APRIL (1 9, 2LIU5, AS THE 15TH ANNIVERS OF'VAII_ BRINGS THE BEST OF THE BEST TO YOUR PALATE. JOIN WITH 59OF I-HE TOP WINERIES FROM AROUND THE GLOBE,AS WELL AS 300 'VALLEYS WORLD CLASS RESTAURANTS, FOR A FOUR-DAY EXTRAVAGANZA OF WINEM NERS, A MOUNTAINTOP PICNIC, FABULOUS TASTINGS AND FUN AND INFORMATIVE SEMINARS, WHILE ALSO SAMPLI NG THE GREAT SPRING SKIING ON A'AIL 'MOUNTAIN. 'IN ADDITION TO 15 YEARS OF PROVIDING THIS SENSORY SENSATION, PROCEEDS 'TASTE OF'VAIL ARE ANNUALLY DISTRIBUTED TO DESERVING LOCAL AND REGIONAL IT ORGANIZATIONS AND WORTHY PROGRAMS AND PROJECTS, WITH OVER $275,0 BEEN DIS I ici bUTED SINCE THE INCEPTION OF THE EVENT. 'BEANOS CABIN ;yIARRIOTI'S MOUNTAIN C,RILL 'BLUE ;NIOCN'RESTAL'RAN"I' 'SIEZZALUNA BI LIE SPRUCE GRILL 'REMINGTON'S AT THERI FZ,CARLTON BLUE TIGI'R IU ?1 ALIt.-1NI RESTALIRAN [-,KELLY 'LIKEN RULI.Y'RASi If SADDLERIDGE AT BEAVER CREEK BLUS SAPPHIRE 'RFSTAURANT & OYSTER *BAR C H A PS Q R I I L.v I' 1-h0P110USE SWEFI BASIL CUCINARU'ST ICA TERRA BIST RO EAT! 'DRINK! THE FRENCH TRESS FRITTS I IT 1: SAVORY INN LjAME CRF EK'RESTAURAN I I HE'\VI LDFLOWER RESTAURANT C,ROUSE'MOUNTAIN QRILL TOSCANINI IUNIPER'RESTAURANT 'TRAMONTI 'LA TOUR'RESTAURANT IWO 'I,.IK 'WDWIG'S _7 AC H'S CA 111N rv T TASTE FOOD . . ACACIA WINTRY 'LOUIS LA 'BAILEYANA91'INERY 'MACROS] ,BARNETT VINEYARDS 'MAISON) 'BENZIGER'FA,MILY'N'INERI' 1IARGERL 'BODEGASALEIANDIIUI'FERNANDEZ ',NIELVILLF 'TINTO'PESQU'ERA 'AIERRY'EI 'BODEGAS'HIDALGO,LA QITANA MONTES CHAMPAGNE'NICOLASTEUILLATTE AIOSHIN" CHAPPELLET'WINERY '.MUhIAI 'N CHAT' EAU ST.JEAN 'PARADIG. CLOUDY BAY 'PARTRIDI 'DOAIAINE,DE'LA 'TERRE'R000E 'PATZ&'IT `DCAIAINE SERENE 'PAUL,HOI 'DUCKHORN'%VINE COMPANY 'RANIFY1% TU'TTON,yOLDFIELDWINERY RAYMONI TBFRLE'11'I:NFRY 'RENARD TOLA'HILLS'WINE CELLARS 'ROBFRTi 'FIDDLEHEAD CELLARS 'RUBISSOI FISHER 'l INEYARDS SALEXIS1 TLOVFlo '1'INEY'ARD&,WINERY SAPPHIR TOLE" FS I ATI YW1 NLRY SCHRAAI TOPPIAN,I',IN1_YARDS SULLfYAT 'FORISNINI 1'ARDS'WINERY SWANSON GERAIAIN"ROIiIN DISTILLERS PAN'DUZ G LORI A'FE R It I R L H AN1 PAG NE C AI' LS 11A1) ER1 H A N Z E L LYI N I I A I. DS VILLACR I ENDRY'RANCH Vi INERT 'VILLA Mt 'I UTA'VINEYARDS WII LAME IRON' HORSE' VINEYARDS WILLIAM VINEYARDCOMPANY C'D SPINE S VS,T-E LIFE ... 2005 TA 'use 04 vents &Il pril S ISTRATION & TICKET MOUNTAIN RESORT & SPA area throullhnut the ('sent for the most went locations and winemaker dinners. ??tril 6 CHEFS SHOWCASE/ ANT/VAIL MOUNTAIN lit extravaganza, featturing a fist-course ol'theVafl Valley's most renowned chefs. ode Kclly Liken/ Restaurant Kelly Liken, 3istro, Thomas Ne\Nsted/Ganic Creek "ojahn/RemingtonIs at the Ritz-Carlton Lndwig's. Nt)I INrtuDED IN FU.L EVENT etspricedatS121- inchtdesta.sandgretuiq'. / Aril 7 1 SEMINAR/ 'AIN RESORT & SPA rcat start with a lour through die world n Coffee & Tca Company presents an twining trip through the different tea regions around the globe. INC[ 11D1 D IN i h) f r Indiridual I it kets PROGRESSIVE FOOD MOUNTAIN RESORT & SPA e Wine and Food in Bala 1)LV Theory to f cuisines and dishes paired to wine with inger Blass. INCIIIDED IN FULL EVENT dual Tickets. 3:30Pm-6:00Pm APRES SKI TASTING: LIFE BEYOND CHARDONNAY, CABERNET AND MERLOT/THE LODGE AT VAIL Put an exclamation point on sour ski day with the ultimate apres party. Experience the seemingly endless selection ol'orur west vintners' world-class varietils, including Pinot Noir, Sauvignon Blanc, Shiraz, Riesling, Zinfandel and more. You'll also have the pleasure of* sampling the taste sensations of some of the Vail Valley's best-loved chefs. INCLUDED IN FULL EVENT PACKAGE/895jar Individual Tickets. 6 30rwi f; On-i,i CIGAR AND SPIRIT TASTING SEMINAR/ HE SANCTUARY Once again Cigar jIicionado magazine hosts this fun and Popular cigar and spirit tasting. Our goal in this spirited debate will he to settle once and for all the "ancient and controversial issue" of which pairs better with line cigars: suPer-premium Scotch or Bourbon? Event Sponsor: Cigar aficionado. INCLUDED IN FLII I F\ ENT PACKAGE/S35 f r Individual Tickets. 7:30Pm WINEMAKER DINNERS/ VARIOUS VAIL VALLEY RESTAURANTS ?-777ri'drly. ?-//pril N 9:30AM-10:30AM CHEESE SEMINAR/ VAIL MARRIOTT MOUNTAIN RESORT & SPA hxplore the wondcrful world of cheeses, courtesv of ear' drink!, theVail !alleys newest ss-me and cheese shop. INCI i DE t IN FULL EVENT ?ACKAGF./335_for Individual Tickets. 12:30Pm-3:00Pm AOUNTAINTOP PICNIC/ VAIL MOUNTAIN ScenicVail Mountain serscs up the Benue, while a small arms of highly acclaimed Vail Vallee chefs prepare a gourmet Bast. Hosted in a spectacular hand-built snow arena, located at 10,000 feet, oar guest wineries Will supply a selcctirm of fine wines, whileNlother Natures serves up some late season powder. INCLUDED IN FULL. EvFNT I'A( K 1GE/$110 for Indiridual Tickets. Lift rickets/foot passenger tickets not included. 4:00Pm-5 00 )m 3CHARFFEN BERGER CHOCOLATE SEMINAR, VA L MARRIOTT MOUNTAIN RESORT & SPA Experience the best of the sweeter things in life as John Scharffenberger of Scharffen Berger Chocolates traces the his- tory, flavor, technology and future of chocolate. You'll taste examples of all types of chocolate, while looking at lies, research in the e 'ects of chocolate on health. INCLUDtD IN Fill 1 EVI:NI PACKAGE/535 fnIndiridualTickets 4:00Pm-5:00Pm VAIL VALLEY BARTENDER MIX-OFF/TAP ROOM The annual Vail Valley Bartender Mix-Off celebrates the rite of spring ssith the 2005 People's Choice Cocktail Competition. Here's sour chance to sample the most innovative new and classic concoctions from the Vail Valley's top bartenders. Event Sponsor: II'Ine Spectator and Cigar. fidouado. INCI UDLD IN I'm I EVFN1 PACKAGE35 f r Indiridual Tickets. 7:30Pm WINEMAKER DINNERS/ Awor VARIOUS VAIL VALLEY RESTAURANTS ' Z?fllNrrdny, 9 10:00AM-11:30Am DISCOVERING THE COMPLEXITIES OF TASTE SEMINAR/VAIL MARRIOTT MOUNTAIN RESORT & SPA Food fanatics of all levels and ages will enjoy discovering the complexities of taste during this interactive seminar that puts all the senses to work, courtesy of Dr. Christine Stamm, professor at Johnson & Wales University in Denser. INCLUDED I,, FULI EVI NT PACKAGE/.$35 for Individual lickcts 12:00wno[v-2:00Pm TRACI DES JARDINS GUEST CHEF LUNCHEON/TERRA BISTRO RESTAURANT It's time for our Guest Chef to shine as Traci Des Jardins of Jardiniere Restaurant in San Francisco demonstrates why she is one of the hottest chefs in the nation, with offerings that hays made her a favorite on both coasts. No] INCLUDED IN FUu EVENT PACKAGI-IS90 for Indh iduual Tickets - inchtdes tax andgratmtt. 3:30Pm-4:30Pm NEW WORLD PINOT NOIR SEMINAR & TASTIN: THE GRAIL QUEST FOR THE MOST ELUSIVE OF ALL WI :E/VAIL MARRIOTT MOUNTAIN RESORT AND SPA Does the New World make the cut?Taste Brines from a number of California, Oregon, Ness Zcaland and French appellations. Are they world class- roil het they are. if vou're a Pinotphile, don't miss this un mlics able opportunity to trn' sonic of the New World's (lefir i aye Pinot Noir producers. INCLUDED IN FULL EVEN PACKAGE/ 5 i0 )r Indiridual Tickets. 7:OOPM-MIDNIGHT GRAND TASTING, AUCTION AND DANCE/VAIL MARRIOTT MOUNTAIN RESORT AND SPA This unparallelcd tasting and culinary spectacle will feature all participating restaurants and wineries, along with Guest Chef Traci Des Jardins, in the ultimate owning. YuU'll sample table after table of superb food and sine, bid on an impressive col- lection of'uniclue and savory auction items, and dance a\\ay tile night, all for the benefit ol'deserving charities and scholarships. INCLLDED IN Fw 1. I.ATNT PACKAGE/,51 SO fr h,dn idual Tickets. went Tickets ADVANCE 'FULL 'EVENT OR 'INDIVIDUAL. TICKET PURCHA SE IS RECOMMENDED AS THE'TASTE OF'VAIL HAS HISTORICALLY SOLD OUT PRIOR TO THE START OF THE EVENT.ALL TICKETS MU ST BE PICKED UP AT THE'REGISTRATION'DESK AT THE'VAIL'AIARR IOT'r 'MOUNTAIN 'RESORT AND SPA, BEGINNING ON TUESDAY, AP RIL S. 'NO TICKETS WILL BE MAILED IN ADVANCE AND ALL TI CKET SALES ARE FINAL. Full Event Package $375 Includes Seminars, Apres Ski'fasting, Mountaintop Picnic and Grain Tasting. This package does not include Winemaker Dinners, Special Tastings or Luncheons, the Vail Vallev Chefs Showcase and ski or non-ski lift tickets. I hurl-1pril 7 .... Thurs., April 7 ............... Thurs., April 7 ........... Fri., April 8 .................. Fri-April 8 ............... Fri-April 8 . . Fri., April 8 ....... Sat.,.1pril 9 .... Sat., April 9 Sat., April 9 ....... . Sat. April 9 ..... . Please contact: Lodging: Local: (970) 926-5665 Vail Marriott Mount. Fax: (970) 926-5640 Resort and Spa e-,nail: inlir(a%tasteofrail.conn 715 West Lionshead Itch Site: Vail, CO 81657 yvsVW,t$6teofyai1.COn1 (970) 476-4444 M Toll Free: 1-800-648-1 TAsI[ OFVAIL is pleased to host the 2005 event in coi with the Vail Marriott Reort and Spa. Vail Marriott Mountain Resort and Spa is offering V.ul Participant, a special ,sent rate of S195 pcr Single and Double Lodgc Rooms and .059 Pry nil Junior Suite. To hook a Lodge Room online, visit w riott.com/sshrro. The I SILL uE VA b(mkitw code k FSTTSTB. For Junior Timberline Suite information or boo s: (970) 479-6959 between the hours c and 4:30 p.m., Monday through Frida Thurs- April 7 ................. . PE V 1NE Chateau Faugeres, on ,rdeaux's Right Bank, has been Id by Corinne Guisez to Swiss rfume entrepreneur Silvio Denz an estimated $15 million. The 0-acre estate straddles two ap- Ilations, St.-Emilion and C6tes Castillon, and produces three Js: Chateau Cap de Faugeres, ateau Faugeres and Chateau by-Faugeres, a selection from best vineyard plots that has :en been rated outstanding by 'ne Spectator. The Guisez family d owned Faugeres since 1823. !nz, 49, also owns a stake in o Swiss wineries and Clos \gon in Spain. fAY w? 4-7 Veteran Barolo maker Bartolo 3scarello died March 12 at the e of 78. An outspoken tradi- nalist to the end, Mascarello Id fast to the winemaking ?thods he learned from his :her, who started producing rolo in 1918. Mascarello de- )red aging Barolo in small oak rrels and instead used large k or chestnut casks. He also cried the trend toward single- leyard Barolos and always ;nded from his four vineyards. 3scarello's daughter, Maria resa, runs the winery. -Jo Cooke. Nick Fauchald Wine at 10,000 Feet Wearing borrowed boots, Alejandro Fernandez crunched over packed snow, carrying a bot- tle of his Condado de Haza Reserva 2000 and pouring some for anyone holding a plastic cup. "Salud," he said, raising the wine to the sky as snowflakes began to swirl atop Vail mountain. The Spanish vintner was participating in the 15th an- nual Taste of Vail, a series of dinners and tastings held April 6-9 at the Colorado resort town. Among the wine world's singular events is the mountaintop picnic, held at a snow-covered panoramic site 10,357 feet above sea level. Despite the storm rolling in, Fernandez and representa- tives of 50-plus other wineries held fast. They poured for hundreds of consumers who skied to the site or arrived via gondola, 1A I while portable kitchens served dishes from a dozen Vail-area restaurants. "This pic- nic is like nothing else I've seen," said Santa Barbara producer Doug Margerum. Three nights of winemaker dinners showed off the best of Vail Valley's cuisine. Between meals, guests partook of wine seminars and martini, choco- late, tea and cigar tastings. At the sold-out Pinot Noir tasting, 11 producers, includ- ing Burgundy's Alex Gambal and California's Williams Selyem, compared their latest releases. Fernandez poured his 95-point Pesquera Millenium Reserva 1996 in magnum for Atlanta Restaurant Rolls Out Barrels o' Wine B efore glass became the container of choice for wine, restaurants served wine out of barrels or terracotta jugs. Now Atlanta's new TWO. urban licks, which specializes in "fiery American cuisine," is taking a page from history, though its process is far from archaic. The restaurant serves wine 18 NINE SPECTATOR • JUNE 15, 2005 from 42 stainless-steel barrels that are stacked in a tempera- ture-controlled, glass-and- steel tower; the wines are tapped using a gravity system and preserved with argon gas. Diners can order pours in five sizes, ranging from 3 ounces to a 32-ounce carafe. The list focuses on smaller California wineries, including Au Bon Climat, Corison, Destino and Trefethen, which all agreed to sell their wines by the barrel. There's also a short list of reserve wines and bubblies, sold in bottles. "My goal was to break wine down into its simplest form," said co-owner Todd Rushing. "There's no marketing, no label, no cork. It's just the beauty of the wine itself-just the juice." -Nick Fauchald an appreciative crowd at the Vail Marriott Mountain Resort and Spa, which hosted Taste of Vail. Wine Spectator was a sponsor of the event. Saturday's Grand Tasting brought together 33 restaurants and 59 wineries, including Schramsberg, which unveiled its J. Davies Cabernet Sauvi- gnon 2002. "I'm using this as its coming-out parry," said winemaker Craig Roemer. "What better place?" -Bruce Schoenfeld The Spawn of Sideways Thanks to Sideways' award- season blitz, companies near and far are jumping on the marketing bandwagon. Constel- lation Brands set up displays of its recently acquired Robert Mondavi Private Reserve line in grocery and wine stores along- side the newly released Sideways DVD, which contains coupons and a chance to win a "Sideways tour of Napa Valley." (Never mind that they're a few hundred miles off.) There's also the new Sideways Wine Club, which offers two bottles from Santa Barbara wineries every two months. The three levels are said to match the main charac- ters' tastes: "Jack's Favorites" (for a guy who likes everything?) at $30 per shipment, "Maya's Favorites" at $50 and "Miles' Pinots" at $70. -Nick Fauchald Enophiles skied to one of Taste of Vail's parties, a mountaintop picnic and wine tasting. ;ing-quality Bordeaux Chateau ugeres has changed hands. TWO. urban licks serves almost all the wines on its list from barrels.