HomeMy WebLinkAbout2006-03-24 Support Documentation CSE Regular MeetingPUBLIC NOTICE:
Special Meeting of the Commission on Special Events
Vail Community Development Large Conference Room
Friday, March 24, 2006 from 9:00-9:30 a.m.
Reconsideration of Selected 2006 Funding Requests due to Convergence Festival
Postponement: Highline Sports and Entertainment: Due to scheduling conflicts with the regular
March CSE meeting time, Jeff Brausch has requested this special meeting to present his
proposals for Oktoberfest and 14 Days of Vail.
BACKGROUND: At the last CSE meeting, the members agreed that all RFP's submitted in
October which received an average rating grid score of 33 or higher and in calendar order from
the TEVA games forward would be eligible for re-consideration. The Soccer and Lacrosse
tournaments have already agreed to contracts and will not be reconsidered. Presenters will be
allowed 10 minutes each at the CSE meeting on Tuesday, March 28 to explain how the
additional funds, not to exceed the original request, would be used to enhance the event. Event
producers for the following events, which match the criteria, are seeking reconsideration of their
original request:
• TEVA Mountain Games
• Vail Farmers' Market
• Taste of Vail/Summer
• Holidays in Vail
• Oktoberfest
• 14 Days of Vail (aka: ReviVail)
America Days and Gourmet on Gore did match the criteria, but the producers-are not seeking
reconsideration at this time.
Posted this 21st day of March, 2006
Sybill R. Navas, Coordinator
Commission on Special Events
Special Meeting of the Commission on SDecial Events
Vail Community Development Large Conference Room
Friday, March 24, 2006 from 9:00-9:30 a.m.
AGENDA:
Reconsideration of Selected 2006 Funding Requests due to Convergence Festival
Postponement: Highline Sports and Entertainment/Due to scheduling conflicts with the regular
March CSE meeting time, Jeff Brausch -has requested this special meeting to present his
proposals for Oktoberfest and 14 Days of Vail.
BACKGROUND: At the last CSE meeting, the members agreed that all RFP's submitted in
October which received an average rating grid score of 33 or higher and in calendar order from
the TEVA games forward would be eligible for re-consideration. The Soccer and Lacrosse
tournaments have already agreed to contracts and will not be reconsidered. Presenters will be
allowed 10 minutes each at the CSE meeting on Tuesday, March 28 to explain how the
additional funds, not to exceed the original request, would be used to enhance the event. Event
producers for the following events, which match the criteria, are seeking reconsideration of their
original request:
• TEVA Mountain Games
• Vail Farmers' Market
• Taste of Vail/Summer
• Holidays in Vail
• Oktoberfest
• 14 Days of Vail (aka: ReviVail)
America Days and Gourmet on Gore did match the criteria, but the producers are not seeking
reconsideration at this time.
VA
10 "
a
Vail Commission on Special Events
2006 Event Funding Application
Applied for by:
Highline Sports & Entertainment, Inc.
12 Vail Rd. Suite 500
Vail, CO 81657
(970) 476-6797 xt.103
www.aohiahline.com
0
VAIL COMMISSION ON SPECIAL EVENTS
2006 EVENT FUNDING APPLICATION
Please print or type all information
EVENT: Vail Oktoberfest
PROPOSED DATE(S): 9/8-10 & 9/15-17, 2006
AMOUNT OF CASH FUNDING REQUESTED: $ 80,000 -
• PRODUCING ENTITY: Highline Sports & Entertainment, Inc.
President/executive director's name: Jeff Brausch
Name/title of person completing application: Jeff Brausch
Address: 12 Vail Rd., Suite 500, Vail, CO 81657
Telephone number: 970/476-6797 xt.103 Fax number: 970/476-6890
Website address: www.gohighline.com
E-Mail Address: jeff@gohighline.com
Organization's tax status: For Profit X Non-Profit* Not-for-Profit*
Non-Profit (501 C-3), or Not for Profit (501 C-6) organizations, please attach
current State Department of Revenue Certificate with this application.
Tax payer ID#: 84-1331831
• Does the event benefit a charity? Yes_X_ No
• If yes, please name the beneficiary: TBD
Mission Statement: To foster a culture in which Highline team members are challenged
to excel in providing all customers with exceptional service, extensive knowledge and an
unwavering commitment to ethical excellence... not only to complete client satisfaction-
but beyond all expectations!
Number of years your organization has been in business 9
• Brief Description of Event:
Traditional Oktoberfest Celebration - A Festival of Beer, Food, Music and Fall in Vail
produced to:
• Attract additional Vail Visitors from in and out of Colorado.
• Entice visits from the regional and Front Range population.
• Provide added-value activityfor Vail Valley residents.
• Promote incremental Vail spending $$$ (Lodging, Food & Bev, Merchandise, Etc.)
Week One:
Fri. 9/8 - 6-10PM - Lionshead - Ceremonial Tapping of the First Keg, Food, Live Music, and
Dancing.
Sat. 9/9 -11AM-10PM- Lionshead - Beer, Food, Live Music, Dancing and Children's
Activities.
Sun. 9/10 -12-6PM- Lionshead - Oktoberfest Fun Run, Beer, Food, Live Music, Dancing and
Children's Activities.
Week Two:
Fri. 9/15 - 6-10PM- Vail Village - Beer, Food, Live Music, and Dancing
Sat. 9/16 -11AM-10PM- Vail Village - Beer, Food, Live Music, Dancing and Children's
Activities.
Sun. 9/17 -12-6PM- Vail Village - Beer, Food, Live Music, Dancing and Children's Activities.
• Describe where the event will be located within the Town of Vail: Lionshead, Vail Village -
Gore Creek Drive and Bridge Street
• Will any portion of the event take place outside of the Town of Vail?
Yes X No If yes, please explain:
• Please describe briefly how you will use the funds that you are requesting from the CSE:
To cover marketing and operational expenses. Including additional entertainment at the top of
Bridge Street for the Vail Village celebration.
• Will additional in-kind services be required from the Town of Vail? Yes X No
If yes, please explain, including a description of anticipated impacts on Town of Vail
services: i.e. bus service, parking, traffic control, street closures, etc.: We will need
barricades to control the perimeter of the event venue for the six event days (9/8-10,15-17) as
well as police support for crowd control these same six days.
• Is this a: New event _ Existing event X 3rd vear for HSE Number of years in
existence: 15 Location(s) of event in previous years: Same locations as proposed for 2006.
Number of participants (athletes, artists, exhibitors, etc.) anticipated: 200+ runners for the
Oktoberfest Fun Run
Number of volunteers needed 50 Number of event staff 30
# of spectators/attendees anticipated 40,000 (weather dependant)
Local 25% In-state (non-local) 50% Out of State 25%
• If possible, would you intend to host the event in Vail beyond 2006? Yes X No
If yes, for how many years beyond 2006? As many years as it makes sense financially and to
the Town.
• Do you anticipate requesting funding from the CSE next year? Yes X No
If yes, in what amount? $80.000
REQUIRED ATTACHMENTS (incomplete applications will not be considered):
? Detailed event budget, including all anticipated revenues and expenses.
? Marketing plan and detailed explanation of potential for sponsorships and media
exposure.
? Previous year's event evaluation, including income and expense statement (if existing
event).
? Past or projected demographics of event attendees and spending.
? Brief description of potential benefits to the Town of Vail, including an estimated # of
incremental room nights and increased spending generated.
? What return on investment should the Town of Vail expect?
? Organization rosters naming:
¦ All officers and respective positions
¦ Board of Directors and positions
The CSE appreciates the inclusion of any additional support materials, such as videotapes,
programs, news articles and other printed materials.
PLEASE SUBMIT 15 COPIES OF THE COMPLETED APPLICATION AND
REQUIRED ATTACHMENTS TO:
Vail Commission on Special Events
C/o Sybill Navas
Town of Vail
75 S. Frontage Rd.
Vail, CO 81657
For information and questions call Sybill Navas at 970 376-2394.
Appendix 1
? Detailed event budget, including all anticipated revenues and expenses.
2006 Event Income Statement (Pro Forma)
Revenues:
CSE Contribution $80,000
Sponsorship 30,000
F&B & Stein Sales 85,000
Total Revenues 195,000
Expenses:
Event Site:
Liquor 300
TOV Permit 140
440
F&B, Event Equipment & Rental Expenses:
Food & Bev. 25,000
Signage, Kids Activ., Steins, Decorations, Supplies, etc. 20,000
Rental Items (dumpsters, porta potties, etc.) 14,000
Bands, Stages, Sound 45,000
104,000
Manpower & Related Expenses:
Labor/Announcers 14,000
Town of Vail Police, Security 18,000
32,000
Public Relations/Marketing/Advertising:
Public Relations 0
Advertising/Marketing 15,000
15,000
Administrative:
Proposals/Insurance/Supplies/Phone/Postage 12,500
Management Fee 20,000
32,500
Sponsor Relations:
Lodging/Entertainment/Gifts/Transportation 500
500
Total Expenses: 184,440
Net Income:
(loss) $10,560
Appendix 2
? Marketing plan and detailed explanation of potential for sponsorships and media
exposure.
• An extensive, traditional media campaign will be run for the event featuring print, radio and
television. The campaign will focus on the following media outlets in the front-range and Vail
Valley... WESTWORD, DENVER DAILY NEWS, VAIL DAILY, SUMMIT DAILY, KZYR,
KVBA TV8, CH5. An estimated $75,000.00 in media value will delivered by this integrated
campaign.
• A strong regional PR campaign will key on the Oktoberfest good times. The campaign is
expected to generate over $25,000 in equivalent media exposure.
• Oktoberfest will once again feature a stand-alone web site offering schedules, news and event
pics.
• Direct broadcast emails will be sent to the target audience.
• Numerous collateral and competitor materials will be posted and disseminated throughout the
Colorado target region including 4-color Postcards and Posters.
Sponsorships
Highline Sports will actively sell sponsorships on the 2006 Vail Oktoberfest to cover the
numerous operating and marketing expenses to make the event a financial success. Based upon
2005 results, Highline anticipates sponsorship sales of $30,000 on the third year of the company
selling the event. Event Management also anticipates negotiating in kind deals to help liquidate
hard costs.
Appendix 3
? Previous year's event evaluation, including income and expense statement (if existing
event).
Event Strengths:
• Strong attendance with approximately 10,000-15,000 more than last 2004.
• Frontage Road was parked on Saturday and Sunday for Vail Village celebration.
• Well mannered and festive audience.
• Music was well received (no rap).
• Fun Run was well attended and raised close to $6,000 for the Children's Garden of
Learning.
• Oktoberfest interactive games went over well.
• Unbelievable weather.
Event Weaknesses:
• Need to revise expo practices in order to develop an equitable model for merchants.
• Need entertainment at top of Bridge Street to drive traffic.
• Lionshead venue was challenging and tight.
• Sunday event hours too long.
• Music cut off too early each night.
2005 Event Income Statement (As of 9/26/2005)
Revenues:
CSE Contribution $65,000
Sponsorship 21,500
F&B & Stein Sales 89,800
Total Revenues 176,300
Expenses:
Event Site:
Liquor 300
TOV Permit 140
440
Event Equipment & Rental Expenses:
Food & Bev. 31,630
Signage, Kids Activ., Steins, Decorations, Supplies, etc. 32,700
Rental Items (dumpsters, porta potties, etc.) 13,800
Bands, Stages, Sound 34,000
112,130
Manpower & Related Expenses:
Labor/Announcers 14,234
Town of Vail Police, Security 18,000
32,234
Public Relations/Marketing/Advertising:
Public Relations 0
Advertising/Marketing 14,700
14,700
Administrative:
Proposals/Insurance/Supplies/Phone/Postage 12,500
Management Fee 20,000
32,500
Sponsor Relations:
Lodging/Entertainment/Gifts/Transportation 650
650
Total Expenses: 192,654
Net Income:
(loss) ($16,354)
Appendix 4
? Past (see survey results above) or projected demographics of event attendees and
spending.
2006 Projected Demographics & Event Goals
Oktoberfest will look to capture a wide range of customers to include young singles (21+) as
well as couples and those married with children. We anticipate the Average age will be 40-45
with avg. HHI at $90,000+.
• Attract additional Vail Visitors from in and out of Colorado.
• Entice visits from the regional and Front Range population.
• Provide added-value activity for Vail Valley residents.
• Promote incremental Vail spending $$$ (Lodging, Food & Bev, Merchandise,
Etc.)
Appendix 5
? Brief description of potential benefits to the Town of Vail, including an estimated # of
incremental room nights and increased spending generated.
Estimated Incremental Room Nights and Revenue
Generated by Vail Oktoberfest
The numbers below are estimates for the 2006 Vail Oktoberfest event.
Incremental Room Nights
Estimated attendance: 40,000
Those staying in Town of Vail lodging: 25%
Average nights stay in Vail: 2
Total Incremental Room Nights: 20,000
Incremental Spending
Estimated attendance per day: 6,600
Average amount spent per day: $93
Event days: 6
Subtotal spent on F&B, shopping & activities: $3,682,800
Average lodging price per person per night: $99
Incremental room nights: 20,000
Subtotal spent on lodging: $1,980,000
Number of days in Vail not for event: 1.0
Number of people staying addtl. days: 5,000
Average amount spent per day: $93
Subtotal spent on non-event days: $465,000
Total Incremental Spending: $6,127,800-
Appendix 6
? What return on investment should the Town of Vail expect?
2006 Town of Vail Return on Investment
Town of Vail Investment $80,000
Total Value of Media, Public Relations and Event Related Impressions
for a top-tier Presenting Sponsor (such as the Town of Vail)
This number is based on the projected PR and marketing for this
event and estimates from this event last year and other similar events. $100,000
Return on Investment through Media, PR and
Event Related Impressions alone: 25%
Est. Incremental Room Nights Generated 20,000
Incremental Spending Generated $6,127,800
Tax Receipts (4.5%, Lodging-7.4%) $333,171
Return on Investment through Incremental Spending
in the Town of Vail: 316%
Appendix 7
? Organization rosters naming:
¦ All officers and respective positions
¦ Board of Directors and positions
Highline Sports & Entertainment, Inc. Roster
Principals/Board of Directors:
• Jeff Brausch, President/CEO
• James Deighan, Vice President
Employees:
• Dave O'Connell, Event Director
• Peggy Wolfe, Event Director
• Bryan Rooney, Event Director
• Mark Santini, Account Executive
• Amy Hornyak, Sponsorship Manager
• Kelli Brausch, Controller/CPA
ReviVail
Season Kick-Off Festival
Vail Commission on Special Events
2006 Event Funding Application
Applied for by:
Highline Sports & Entertainment, Inc.
12 Vail Rd. Suite 500
Vail, CO 81657
(970) 476-6797
www.iiohitzhline.com
VAIL COMMISSION ON SPECIAL EVENTS
2006 EVENT FUNDING APPLICATION
Please print or type all information
EVENT: ReviVail
PROPOSED DATE(S): November 22 - December 10, 2006
AMOUNT OF CASH FUNDING REQUESTED: $ 50,000
• PRODUCING ENTITY: Highline Sports & Entertainment, Inc.
President/executive director's name: Jeff Brausch
Name/title of person completing application: Jeff Brausch
Address: 12 Vail Rd., Suite 500, Vail, CO 81657
Telephone number: 970/476-6797 xt.103 Fax number: 970/476-6890
Website address: www.gohighline.com
E-Mail Address: jeff@gohighline.com
Organization's tax status: For Profit X Non-Profit* Not-for-Profit*
Non-Profit (501 C-3), or Not for Profit (501 C-6) organizations, please attach
current State Department of Revenue Certificate with this application.
Tax payer ID#: 84-1331831
• Does the event benefit a charity? Yes_X_ No
• If yes, please name the beneficiary: TBD
Mission Statement: To foster a culture in which Highline team members are challenged
to excel in providing all customers with exceptional service, extensive knowledge and an
unwavering commitment to ethical excellence... not only to complete client satisfaction-
but beyond all expectations!
Number of years your organization has been in business _ 9
• Brief Description of Event: Vail and Beaver Creek's season opening bash which will become
the Vail Valley's kick off to the ski season. Three weeks of on and off-snow events, concerts,
street parties and special events.
• Describe where the event will be located within the Town of Vail: Vail Village (Gore Creek
Drive, Checkpoint Charlie, all bars/restaurants, Golden Peak), East Vail, on mountain and
potentially in Lionshead (depending on event and construction).
• Will any portion of the event take place outside of the Town of Vail?
_X-Yes No
If yes, please explain: Portions of the event will take place on Vail Mountain and Beaver
Creek.
• Please describe briefly how you will use the funds that you are requesting from the CSE:
To cover marketing expenses and operational expenses.
• Will additional in-kind services be required from the Town of Vail? Yes X No
If yes, please explain, including a description of anticipated impacts on Town of Vail
services: i.e. bus service, parking, traffic control, street closures, etc.: We will need
barricades to control the perimeter of the beer gardens on the concert nights as well as police
support for crowd control these same concerts.
• Is this a: New event _X_ Existing event Number of years in existence:
Location(s) of event in previous years:
Number of participants (athletes, artists, exhibitors, etc.) anticipated: 1,000
Number of volunteers needed 25 Number of event staff 60
# of spectators/event attendees anticipated: 40,000
Local 25% In-state (non-local) 30% Out of State 45%
• If possible, would you intend to host the event in Vail beyond 2006? Yes X No
If yes, for how many years beyond 2006? As many as years as it makes sense financially and
to the TOV and Vail Resorts.
• Do you anticipate requesting funding from the CSE next year? Yes X No
If yes, in what amount? $60.000
REQUIRED ATTACHMENTS (incomplete applications will not be considered):
? Detailed event budget, including all anticipated revenues and expenses.
? Marketing plan and detailed explanation of potential for sponsorships and media
exposure.
? Previous year's event evaluation, including income and expense statement (if existing
event).
? Past or projected demographics of event attendees and spending.
? Brief description of potential benefits to the Town of Vail, including an estimated # of
incremental room nights and increased spending generated.
? What return on investment should the Town of Vail expect?
? Organization rosters naming:
¦ All officers and respective positions
¦ Board of Directors and positions
The CSE appreciates the inclusion of any additional support materials, such as videotapes,
programs, news articles and other printed materials.
PLEASE SUBMIT 15 COPIES OF THE COMPLETED APPLICATION AND
REQUIRED ATTACHMENTS TO:
Vail Commission on Special Events
C/o Sybill Navas
Town of Vail
75 S. Frontage Rd.
Vail, CO 81657
For information and questions call Sybill Navas at 970 376-2394.
Event Description
EVENT DATES & VENUE LOCATIONS:
• November 22 -December 11, 2006
• Vail Village, Golden Peak, Vail Mountain, Lionshead and East Vail.
GOALS & OBJECTIVES:
• Target a youth-minded, adventure seeking audience.
• Attract additional Vail Visitors for the first few weeks of the season from in and out of
Colorado.
• Entice return destination visits with earlier winter bookings via value packages to include
lift tickets, lodging, and credentials.
• Differentiate Vail Mountain and the Town of Vail after the Thanksgiving time period.
• Attract incremental Vail spending $$$ (Lodging, Food & Bev, Merchandise, Lift Tickets,
Rentals, Etc.)
TENTATIVE SCHEDULE OF EVENTS:
Week One
November 22 - Wednesday
November 23 - Thursday
November 24 - Friday
November 25 - Saturday
November 26 - Sunday
Week Two
November 27 - Monday
November 28 - Tuesday
November 29 - Wednesday
November 30 - Thursday
December 1 - Friday
December 2 - Saturday
December 3 - Sunday
ReviVail Kick Off - Vail Village
Thanksgiving
Flag Football Tournament - East Vail
Concert - Vail Village
Ultimate Endurance Race & Relay - Vail
Headliner Concert and Street Party - Vail Village
VIP/Celebrity Party - In-Bar Vail Village
Mile High (& '/z) & Music- Vail Village
In-Bar Parties - Vail Village
Visa Birds of Prey - Beaver Creek
Visa Birds of Prey - Beaver Creek
Streetbeat - Vail Village
Visa Birds of Prey - Beaver Creek
Vail Birds of Prey - Beaver Creek
Concert - Beaver Creek
Visa Birds of Prey - Beaver Creek
Headliner Concert - Beaver Creek
VIP/Celebrity Party - Beaver Creek
Mile High (& ''/2) & Music - Vail Village
Week Three
December 5 - Tuesday In-Bar Parties and Music - Vail Village
December 7 - Thursday In-Bar Parties and Music - Vail Village
December 8 - Friday Concert and Street Party - Vail Village
December 9 - Saturday Beaver Creek Snowshoe Adventure Series - Beaver Creek
Headliner Concert and Street Party - Vail Village
VIP/Celebrity Party - In-Bar Vail Village
December 10 - Sunday Mile High (& ``/2) & Music- Vail Village
Appendix 1
? Detailed event budget, including all anticipated revenues and expenses.
2006 ReviVail Projected Budget
Revenues: Estimated
CSE Contribution $50,000
Ticket Sales 25,000
Sponsorships 245,000
F&B Sales 60,000
Entry Fees 2,000
Total Projected Revenues 382,000
Expenses:
Event Site:
Licenses & Permits 540
540
Event Equipment & Rental Expenses:
Signage & Decorations 10,000
Rental Items (dumpsters, porta potties, barricades, etc.) 20,000
Bands, Sound, Support, etc. 180,000
Purse & Course Items 10,000
Misc. Event Needs (credentials, t-shirts, travel, misc.) 12,500
232,500
Manpower & Related Expenses:
Labor/Announcers 35,000
Town of Vail Police, Security 15,000
50,000
Public Relations/Marketing/Advertising:
Public Relations 15,000
Advertising/Marketing 40,000
55,000
Administrative:
Proposals/Insurance/Supplies/Phone/Postage 15,000
Management Fee 20,000
35,000
Sponsor Relations:
Lodging/Entertainment/Gifts/Transportation 7,500
7,500
Total Projected Expenses: 380,540
Net Income $1,460
(loss):
Appendix 2
? Marketing plan and detailed explanation of potential for sponsorships and media
exposure.
• An extensive, traditional media campaign will be run for the event featuring print (newspaper
and magazine), radio and television. The campaign will focus on the following media
outlets... DENVER POST, ROCKY MTN. NEWS, WESTWORD, ROCKY MTN. SPORTS,
ASPEN DAILY TIMES, GLENWOOD POST, VAIL DAILY, SUMMIT DAILY, WINTER
PARK, DAILY TRIBUNE, STEAMBOAT PILOT/TODAY, TELLURIDE TIMES, KBCO,
KBPI, KRFX, KFMU, KSNO, KSPN, KZYR, KVBA TV8, CH5. Over $125,000.00 in media
value is expected to be delivered by this integrated campaign.
• A strong national, regional and local PR blitz will key for the inaugural ReviVail event. The
campaign is expected to generate over $100,000 in equivalent media value.
• ReviVail will push the new media envelope with Internet sites running against the event.
Besides stand-alone sites, the event will also receive a great deal of play on Vail Resort's web
site www.snow.com.
• Direct broadcast emails and standard mailings will be sent to many lists targeting our audience,
including Vail Resort's lists and Highline Sports' lists.
• Numerous collateral and competitor materials will be disseminated throughout the region.
Including rack cards, postcards and posters.
Sponsorships
Highline Sports always has and always will continue to sell sponsorships on its properties to help
cover the numerous operating and marketing expenses to make the events successful. Highline
has received early commitment of financing from Vail Mountain, Beaver Creek Mountain and
expects to receive funding from the Beaver Creek Resort Company.
Appendix 3
? Previous year's event evaluation, including income and expense statement (if existing
event).
Not an existing Event.
Appendix 4
? Past or projected demographics of event attendees and spending.
2006 Projected Demographics
ReviVail's audience is expected to attract the older and typical of the much sought after high-
end, high-consuming Vail audience, along with a younger demographic for weekend events. The
event is created to capture a wide range of customers to include young singles (21+) as well as
couples and families. We anticipate the Average age will be 40 with HHI at $100,000++.
This is trulv the earlv season version of Suring Back to Vail.
Appendix 5
? Brief description of potential benefits to the Town of Vail, including an estimated # of
incremental room nights and increased spending generated.
Estimated Incremental Room Nights and Revenue
Generated by ReviVail
The numbers below are estimates for the 2006 ReviVail event.
2006 Estimated Incremental Spending
Incremental Room Nights
Estimated attendance: 40,000
Those who came just for the event: 35%
Those staying in Town of Vail lodging: 50%
Average nights stay in Vail: 3.50
Total Incremental Room Nights: 24,500
Incremental Spending
Estimated attendance per day: 2,100
Average amount spent: $225
Event Days: 19
Total Incremental Spending: $8,977,500
Average lodging price per person per night: $102
Incremental room nights: 24,500
Subtotal spent on lodging: $2,499,000
Number of days in Vail not for event: 1.0
Number of people staying additional days: 8,000
Average amount spent per day: $225
Subtotal spent on non-event days: $1,800,000
Total Estimated Incremental Spending: $13,276,500
Appendix 6
? What return on investment should the Town of Vail expect?
2006 Town of Vail Return on Investment
Town of Vail Investment
Total Value of Media, Public Relations and Event Related Impressions
for a top-tier Presenting Sponsor (such as the Town of Vail)
(measured by Event Industry-accepted means). This number is based
on the projected PR and marketing for this event and estimates from
this event last year and other similar events.
Return on Investment through Media, PR and
Event Related Impressions alone:
Est. Incremental Room Nights Generated
Incremental Spending Generated
Tax Receipts (4.5%, Lodging-7.4%)
Return on Investment through Incremental Spending
in the Town of Vail:
$50,000
$225,000
350%
24,500
$13,276,500
$669,913.50
1,240%
.
Appendix 7
? Organization rosters naming:
¦ All officers and respective positions
¦ Board of Directors and positions
Highline Sports & Entertainment, Inc. Roster
Principals/Board of Directors:
• Jeff Brausch, President/CEO
• James Deighan, Vice President
Employees:
• Dave O'Connell, Director of Operations
• Peggy Wolfe, Event Director
• Bryan Rooney, Event Director
• Amy Hornyak, Sponsorship Manager
• Mark Santini, Account Manager
• Kelli Brausch, Controller/CPA