HomeMy WebLinkAbout2006-06-27 Support Documentation CSE Regular MeetingMINUTES:
Town of Vail: Commission on Special Events Meeting
Vail Town Council Chambers
Tuesday, June 27, 2006 at 9:00 a.m.
CSE Members Present. Stephen Connolly, Scott Stoughton, Robert Aikens, Ian Anderson, Clint
Huber and Chairman Dave Chapin (left at 9: 45am) CSE Member Absent. Richard tenBraak
Others Present. Terry Brady, John Dakin, Joe Blair, Pam Brandmeyer, Meggan Bernstein,
Diane Moudy, Andrea Feldman, Carlos Carvalho, Jason Fields, Bryan Rooney, Scott Cross,
Sean Cross, Kaye Ferry and Sybill Navas
AGENDA:
Chairman Dave Chapin called the meeting to order at 9:05 a.m.
Motion to approve the minutes of the meeting of May 23, 2006 and of the special meeting of
June 19, 2006, as presented.
M/S/P: Stephen Connolly, Clint Huber, Unanimous
Coordinator Report: Sybill reminded the CSE members of the Town of Vail Barbeque at
Donovan Park from 11:30-1:30 today and presented the following information:
• Financial Report: Sybill reviewed the spreadsheet outlining the cut. Q it status of the 2006
budget, which presently shows $1750 in unallocated funds, not including the $30,000
which has been returned to the account due to the Taste of Vail/Summer cancellation.
• A recap of the decision made at the Special Meeting on June 19 to rescind funding for
the Taste of Vail/Summer event and events leading up to the cancellation of the event in
2006. This circumstance adds $30,000 to the unallocated funds balance.
• Approve an amendment to the contract with the Town of Avon to release the CSE's
$8000 allocation of Town of Vail funds directly to Premier Event Management for the
purpose of managing the Avon to Vail Triathlon. This item was withdrawn, as Sybill
reported that the event will likely be cancelled for 2006. She informed the CSE that she
and Danita Chirichillo, Town of Avon Event Coordinator, had met yesterday with Bill
Burke of Premier Event Management and that he had ?1,.,,.essed concerns about
producing a successful event within the limited time remaining, especially given the
complexity of a point to point race with two transition a.,as, as well as the fact that little
promotion has been put forward and therefore there are no registrations to date. Danita
will recommend to the Town of Avon manager's office that the 2006 event be cancelled.
• Convergence Festival: Sybill distributed an e-mail update received from John Zaring on
Monday, June 26, outlining their progress to date. Although no title sponsor has yet been
committed, John remains optimistic and has received endorsements from several key
companies and individuals.
Event Final Reports: Vail Valley Foundation
The Session: Terry Brady distributed an overview of both The Session and the American Ski
Classic and stated that the attendance at The Session had increased to almost 15,000 people,
primarily due to excellent up-front r..,.otion; exposure on the Salomon web-site, Trans World
Magazine coverage and Front Range advertising. The bigger venue featured a slope style course
CSE/sn Minutes: 06/27/2006 Page 1 of 5
that competitors rated the best in the US this year. Heeemphasized that in addition to the
significant media exposure for the Vail brand on both OLN and RSN, the local economic
benefits are strong, in large part because all of the athletes pay for their own lodging.
Stating that snowboarding is st-j,,,:ng into the mainstream culture with the Olympic
awareness of Shaun White, he announced that next year the event will be held Thursday-Monday
of Martin Luther King weekend, and will be taking a quantum leap forward with a full network
broadcast on NBC on January 21. As a result they will be further upgrading the venue and the
social events in Vail Village and hope to integrate the Town of Vail business community. He
added that there is an opportunity to create a "commercial" for Vail that could be used as part of
the broadcast and emphasized that this is a very significant r . -otional opportunity.
American Ski Classic: Citing the event as a "traditional celebration of skiing," Terry Brady
reviewed the highlights of this year's event which featured the Gin Blossoms in concert at Gold
Peak with over 3500 attendees. He noted that next year will be the 25`h anniversary of the Ski
Classic and that they hope to be able to honor Gerald Ford as a legend of skiing. He stated that
the event has raised over $150,000 for local early childhood education and that media interest in
the event offers strong Vail branding opportunities. He added that the Vail Valley Foundation
has taken steps to make the event more accessible to the community by creating a large "demo"
area where sponsors ra.; prided give-aways to the public, and that they expect to expand this
successful component next year. In closing, Terry stated that the event has a long history, and is
an "iconic" event which contributes real economic benefits to the community.
Bike event update: John Dakin distributed a handout describing the proposed "2007 Colorado
International Cycle Classic" which the Vail Valley Foundation has been working towards
bringing to the Vail Valley next September 6-9, 2007. Re&Yr acing the strong legacy of cycling
events within the Vail Valley, including two World Mountain Bike Championships and the
Coors Classic series, he stated that they will be advised this September as to whether the event
will be officially sanctioned by USA Cycling and Union Cycliste Internationale. The plan
includes hosting top professional teams, including some UCI Pro Tour Teams, and he indicated
that there is significant excitement within the sport about the addition of a Yd major road race in
the United States, which would compliment the major tours in California and Georgia. The Vail
Valley Foundation will decide whether to move forward by September 1, and will use the next
couple of months to ascertain the level of financial, community and media support that will be
available and to secure a title sponsor. Terry Brady added that their intent is to create a major
event right out of the blocks. Based on the level of support requested for the '01 World Mountain
Bike Championships, he estimated that the request of support fir,., the Town and the CSE
combined would be in the area of $150,000, plus an additional $25,000 in in-kind support, but he
cautioned that they have not yet formalized their numbers. CSE members asked about whether
the event would recur in 2008 and beyond, and John .,,,,,ponded that they are confident that they
will be able to secure the same dates moving on into the future.
Dave Chapin left the meeting at 10:45 a.m., for a previously scheduled commitment.
Lionshead Oktoberfest Venue Update: Bryan Rooney informed the CSE that they have
received permission from Vail Resorts to use the North Day Lot as the main music and game
venue for the event. There will be 4 beer sales sites: 2 up by the stage and 2 within the mall.
Subject to space restrictions and Fire Department arr.r„rals, they intend to stage some risers
within the Sundial Plaza for small scale live ent,-Ldnment, which will be augmented by recorded
music on loops throughout the mall. Food sales within the mall will be limited to Lionshead
businesses due to space constraints, and there will be additional food sales at the main tent. He
CSE/sn Minutes: 06/27/2006 Page 2 of 5
added that there may be some cross-over allowed for the Vail Village event, subject to space
availability.
The hours for the Lionshead event are currently scheduled as follows:
Friday: September 8: 5pm-9pm (last call at 9:45pm)
Saturday, September 9: 11 am-9pm (last call at 9:45pm)
Sunday, September 10: 12noon- 6pm (last call at 6:45pm)
Vail Film Festival/Final Report: Sean and Scott Cross distributed a final event
revenue/expense budget and list of media exposure to CSE members and then presented a
PowerPoint overview of the event held last spring. They stated that they are very happy and
proud of the event's rapid devel-p ent and recognition as a major film event in the country and
stressed that the goal of the festival remains not only the "screening of flics," but to help aspiring
filmmakers: They reinforced their commitment to remain an advocate for independent films; this
year's festival featured 74 independent films. They added however that the inclusion of a
"studio" film (this year "American Dreamz") offers an important Hollywood connection which
enhances the image of the Festival. They pointed out that the music showcase has become an
important component of the event as it helps to create a network with soundtrack creators. In
response to a question regarding the potential closing of most of the theaters within the town,
they responded that this was not a concern, that they had solved the attendance issues and that
their most successful venue this last year was in the Lodge at Vail ballrooms. They stated that
they can accommodate as many attendees as Vail will hold, and stressed that the festival is as
much about sponsorships, partnerships and the film industry as it is the s.,..,,,..ings.
Request for Funds/VCBA: Kaye Ferry, representing the Vail Chamber and Business
Association presented a request for funding in the amount of $5,340 to offset their expected
deficit in bringing the Circus Chimera to Ford Park September 8-10. She stated that the VCBA's
role as a sponsor, in exchange for receiving a percentage ft. ticket sales, is to pay the local
costs- the rental of the fields in Ford Park being the most significant. She described the event as a
"poor man's Cirque de Soleil, " with no "animal stigma," and informed the CSE that the VCBA
has sponsored the circus twice before; and although the attendance was good, the costs are
prohibitive, with the result being that they lost money the first time and broke even the second
time. There was some discussion regarding a potential conflict with Lionshead Oktoberfest on
the same weekend, but there was general consensus that the activities could be complimentary,
creating an additional diversion for families that might encourage them to extend their stay in
town.
? Motion to approve an allocation of $5340 to the Vail Chamber and Business Association
for the purpose of supporting their sponsorship of the Circus Chimera on September 8,
9 and 10, 2006.
M/S/P: Robert Aikens, Clint Huber, Unanimous
Consideration of event proposals: The CSE is offering up to $30,000 to support a
destination event to be held on a date between Aug. 18 and Sept. 4, 2006. Event promoters
are encouraged to present proposals for consideration. A formalized allocation meeting will
be scheduled within 2 weeks if any of the ideas are considered viable under the CSE's
criteria. No formal application is required at this time.
Sybill stated that interest had been expressed from Laurie.Asmussen and Jeff with
HighIme Sports, but both felt that the time was too short to put together a strong event.
Carlos Caravalho and Jason Field, of Inyodo Martial Arts, then presented their idea to
host Vail's First Annual Festival of Martial Arts over Labor Day weekend, which would bring
CSE/sn Minutes: 06/27/2006 Page 3 of 5
together martial arts experts, students, enthusiasts and their families from all over the country
and provide three days of expert marital art training clinics, seminars, consumer shows and an
open style marital arts invitational championship in the Dobson Arena on Sunday, September 3.
Carlos referenced the success of the Ring of Fire, a martial arts event which he produced in
March at the Dobson Arena and will be...Y.ising on July 29, as well as the s4„..g local
enrollment in their school and their affiliation with over 20 other martial arts academies in
several surrounding states and stated that they are confident that with Vail's prestigious image
an& location (high altitude training), they. can create a destination event for 600-700 families. -
whose children are involved in martial arts, even given the short time frame available for
planning and marketing. They estimate that their request will be pp. „ximately $11 K, to support
the costs related to the ..,..lal of Dobson u..,..a and paying referees.
Diane Moudy informed the CSE that she had been working with the Vail Valley
Foundation and that they had exr..,,sed an interest in partnering to create a world music event
with vendors, etc. in the amphitheater. She stated that the risk factor in booking a high level
concert is high, in part because of all of the "free" music that is available within the area and also
because Red Rocks falls within the 100 mile contract clause and both Aspen and Telluride put
blocks on their contracts which prohibit their performers from booking additional concerts within
the region. CSE members felt that a concert in the a....phitheatei for 3000 people, which would
cater mostly to locals, did not fit the "destination" criteria that they were hoping to achieve, but
that if something larger could be done on the softball fields that might host up to 8000 people,
there would be interest in supporting the idea Diane stated that the Foundation's primary
interest is filling the amphitheater, and that she could not be sure that they would be int.,..,sted if
the event were to be held outside it.
Sybill was asked to schedule a meeting on Thursday, July 6 for the CSE to review formal
applications. Due to the shortness of time for planning and permitting, the CSE agreed to
consider proposals for any time up to the end of September that would meet the "destination"
event criteria. Carlos and Jason were encouraged to submit a formal proposal.
Work Session: Development of the 2007 Funding Request from Council
Elements to consider might include:
• Direct Event Funding
• Determination of events that qualify for multi year contracts
• Administrative funding
• Surveys and Event Research
• Special Event Handbook
• In-kind services
Ian Anderson highlighted the difficulty presented by the fact that the CSE's budget request is
due in July, but the funding V..,rosals aren't seen until later in the fall. There was discussion
regarding the criteria for choosing which events should be offered multi-year contracts and the
pros and cons of doing so. Joe Blair emphasized not under-estimating the weight that the
Town's sponsorship lends to their credibility with other sponsors and the impact of their
requirement to please all sponsors in year three. It was agreed that these c.,..L,,Cts should be
limited to signature events that the Town of Vail does not "own" or those that might have an
opportunity to move to another community, presently including the TEVA Mountain Games, the
Lacrosse Shootout, Kick-It 3v3 Soccer, the Vail Film Festival and The Session.
CSE members agreed by consensus to include the following items in the proposal:
• Special Event Handbook devel..r...ent
• Event Research and Evaluation
• Itemization of major events and proposed funding commitment
CSE/sn Minutes: 06/27/2006 Page 4 of 5
• New Events: VVF Bicycle Event and Convergence Festival
• Last year's budget and allocation list
• Incorporate Construction Mitigation funds
• Increase in event allocations in line with the cu«r:ut Town of Vail revenue
projections
New Business:
Sybill informed the CSE of her concerns regarding a number of late permitting
difficulties and last minute requests from the King of the Mountain Volleyball event and stated
that she will follow up with a letter to Leon Fell. CSE members suggested that a category
reflecting permitting and staff impacts be added to the criteria sheet for grading RFP submittals.
Stephen Connolly informed the other CSE members that the Vail Recreation District has
contracted him to perform an evaluation of their facilities. Additionally, he stated that he is
considering submitting a p..,rosal to the CSE to produce the web-based Special Event Handbook
that has been under discussion over the last few months. He added that he has checked with Matt
Mire regarding possible conflict of interest implications, and that Matt's opinion was that this
would be considered an admini,Lative contract which would not be in conflict with the state's
statutes.
Motion to adjourn at 12:05 p.m.
M/S/P: Clint Huber, Ian Anderson, Unanimous
Minutes taken and submitted by
Sybill R. Navas, CSE Coordinator
June 27, 2006
Approved by:
Chairman, Commission on Special Events
Date:
Special CSE Meeting: Thursday, July 6 at 9:00 a. m.
Vail Police Department Conference Room
Consideration of Funding Applications for late summer proposals
Next Regular CSE Meeting: Tuesday, July 25, 2006 at 9:00 a.m.
CSE/sn Minutes: 06/27/2006 ' Page 5 of 5
PUBLIC NOTICE:
Town of Vail: Commission on Special Events Meeting
Vail Town Council Chambers
Tuesday, June 27, 2006 at 9:00 a.m.
AGENDA:
Approval of the Minutes of the meeting of May 23, 2006 and the Special Meeting of June
19, 2006: (5 minutes)
Coordinator Report: (5 minutes)
• Financial Report
• Recap of decision made at the Special Meeting on June 19 to rescind funding for the
Taste of Vail/Summer event ($30,000) and events leading up to the cancellation of the
event in 2006.
• A,,,,.,, ve an amendment to the contract with the Town of Avon to release the CSE's
$8000 allocation of Town of Vail funds directly to Premier Event Management for the
purpose of managing the Avon to Vail Triathlon.
• Convergence Festival: Update from John Zaring
Event Final Reports:
• Vail Valley Foundation/Terry Brady
o American Ski Classic (20 minutes)
o The Session (20 minutes)
• Vail Film Festival/Scott and Sean Cross (20 minutes)
Request for Funds: VCBA/Kaye Ferry (15 minutes)
The Vail Chamber and Business Association is seeking funding in the amount of $5,340 to
offset their expected deficit in bringing the Circus Chimera to Ford Park September 8-10.
Consideration of event proposals: (30 minutes) The CSE is offering up to $30,000 to support a
destination event to be held on a date between Aug. 18 and Sept. 4, 2006. Event promoters are
encouraged to present r..,t,osals for consideration. A formalized allocation meeting will be
scheduled within 2 weeks if any of the ideas are considered viable under the CSE's criteria. No
formal application is required at this time.
Work Session: Development of the 2007 Funding Request from Council (30 minutes)
Elements to consider might include:
• Direct Event Funding
• Determination of events that qualify for multi-year contracts
• Administrative funding
• Surveys and Event Research
• Special Event Handbook
• In-kind services
New Business: (5 minutes)
Adjournment: 11:30 a.m.
Town of Vail: Commission on Special Events Meeting
Vail Town Council Chambers
Tuesday, June 27, 2006 at 9:00 a.m.
- -- -- -- AGENDA: -- ---- -- - -- -
Approval of the Minutes of the meeting' of May 23, 2006 and the Special Meeting of June
19, 2006: (5 minutes)
Coordinator Report: (5 minutes)
• Financial Report
• Recap of decision made at the Special Meeting on June 19 to rescind funding for the
Taste of Vail/Summer event ($30,000) and events leading up to the cancellation of the
event in 2006.
• Approve an amendment to the contract with the Town of Avon to release the CSE's
$8000 allocation of Town of Vail funds directly to Premier Event Management for the
purpose of managing the Avon to Vail Triathlon.
• Convergence Festival: Update from John Zaring
Event Final Reports:
• Vail Valley FoundatiowTerry Brady
o American Ski Classic (20 minutes)
o The Session (20 minutes)
• Vail Film Festival/Scott and Sean Cross (20 minutes)
Request for Funds: VCBA/Kaye Ferry (15 minutes)
The Vail Chamber and Business Association is seeking funding in the amount of $5,340 to
offset their expected deficit in bringing the Circus Chimera to Ford Park September 8-10.
Consideration of event proposals: (30 minutes) The CSE is offering up to $30,000 to support a
destination event to be held on a date between Aug. 18 and Sept. 4, 2006. Event promoters are
encouraged to present proposals for consideration. A formalized allocation meeting will be
scheduled within 2 weeks if any of the ideas are considered viable under the CSE's criteria. No
formal application is required at this time.
Work Session: Development of the 2007 Funding Request from Council (30 minutes)
Elements to consider might include:
• Direct Event Funding
• Determination of events that qualify for multi-year contracts
• Admini,,L.l;ve funding
• Surveys and Event Research
• Special Event Handbook
• In-kind services
New Business: (5 minutes)
Adjournment: 11:30 a.m.
Next Meeting: Tuesday, July 25, 2006 at 9:00 a.im
MINUTES:
Town of Vail: Commission on Special Events Meeting
Vail Town Council Chambers
Tuesday, May 23, 2006 at 9:00 a.m.
CSE Members Present: Ian Anderson, Stephen Connolly, Clint Huber and Chairman Dave
Chapin CSE Members Absent: Robert Aikens, Scott Stoughton, Richard tenBraak Others
Present: John Dakin, Amy Phillips, Matt Mire, Stan Zemler, Pam Brandmeyer, Bryan Rooney,
James Deighan, Joel Heath, Diane Moudy, Andrea Feldman, Kristin Kassolis, Zoe Layton,
Kaye Ferry, Joe Blair, and Sybill Navas
Chairman Dave Chapin called the meeting to order at 9:00 a.m.
Motion to approve the minutes of the meeting of April 25, 2006, as presented.
M/S/P: Ian Anderson, Stephen Connolly, Unanimous
Board Member training session and discussion of CSE release of funds contracts with event
promoters: Town Attorney Matt Mire stated that he had reviewed a sampling of contracts for
CSE funding which are currently in place and that he is comfortable with the way they are
drafted. Noting that each one is slightly different reflecting the variety events and unique
characteristics of each, he added that if the CSE is concerned about non-performance with
unfamiliar promoters and /or whether an event will or will not happen, additional language might
be added stating that:
1. Nonperformance on the part of the V v...oter constitutes an immediate obligation to repay
the dollars granted
2. The event promoter will no longer be eligible for future CSE funds
3: The addition of a promissory note
In response to a question as to whether every contract should contain a non-delivery clause, Matt
expanded his comment by noting that failure to produce an event does not always constitute non-
delivery, but that it comes down to the terms under which the funds are given. He stressed the
importance of crafting very specific motions on the record which list the conditions as part of the
motion. Additionally, he pointed out that it is against the law to give public dollars to individuals
or companies unless there is an identified public purpose and that therefore, it is the CSE's
responsibility to meet the due diligence requirement.
Moving on to the discussion of roles and responsibilities, Matt informed the CSE
members that as an appointed board they are shielded against personal liability only as long as
their conduct is appropriate. He followed with an overview of the rules of conduct expected from
publicly appointed board members, which include:
1. No ex parte communication: conduct all business in official meetings and on the record:
avoid even the appearance of impropriety.
2. Conflict of interest: if you stand to make any money from an activity, recuse yourself and
leave the room
3. Conduct of meetings;
a. Keep accurate records of the proceedings: including tapes and arr.. ved minutes
b. Treat people respectfully and fairly
c. Always take care to make explicit findings
CSE/sn Minutes: 5/23/2007 Page t of4
1
P..
Coordinator Report:.
• Sybill presented the current status of the CSE budget, with $1750 left in unallocated
funds. Remaining event contracts and administrative costs are on target to meet current
expectations and budget allocations.
• The Town of Avon has contracted with Premier Event Management (PEM) of New
Orleans to provide the operations management of the Avon to Vail Triathlon for $24,500.
The Avon Town Council has voted to ayy.vve up to $20,000 in additional funding for the
event to cover costs not included in the management co..t.act with PEM, including the
development of a dedicated website and regional promotion, as well as other hard costs
related to the race.
• Special Event Handbook: Sybill reported that the idea of moving forward with the
handbook was met less than enthusiastically by the Town of Vail staff at the Event
Review Committee meeting for the following reasons:
1. Venue descriptions and characteristics are changing significantly with all of the
construction activity and they felt it is F.:,...ature to document site characteristics and
capacities
2. As a result of the intensity of construction activity, most of the staff do not presently
have time to devote to another project
Also, the CSE was advised by the Town Manager's office that it would not be apFLur.late to
seek mid-year funding from the Town Council in June, as this funding period is intended to
consider new and/or unforeseen needs. Sybill indicated that she does not currently have time
to devote to the handbook either, and suggested that it be included in the CSE's 2007 budget
request for the council's approval, and if forthcoming, the project could be undertaken next
winter.
Discussion with Stan Zemler regarding the CSE's 2007 budget request and possible mid-
year allocation from the Town Council. Stan opened his comments by confirming his
recommendation that the CSE not seek mid-year funding from the council in June. Regarding
multi-year c.,..l.acts with selected events, he stated that the CSE should choose events in a way
that guarantees that we keep the ones that are important to the community here, and added that
some events are important for reasons not entirely economic, but for reasons of "community."
Provisional language must be crafted to meet the requirements of the Tabor amendment: that
nothing in the c.,..t.act can guarantee future year funding, and that it must be re-appropriated
each year. Based his impression of the council's direction to the CSE, Stan recommended that
the budget request be developed with the following things in mind:
1. "Fence yourself in a bit-" A solid foundation has been built: focus on 5 specific events .
that are critical to the community
2. Go after one significant new event
3. Focus on which events are important to the Town- even if that means fewer events are
supported
CSE members thanked Stan for his time, and agreed to identify a process for selecting the major
events at the June CSE meeting. Additionally, it was suggested to investigate opportunities for
event partnerships and funding assistance from other entities within the county. _
September 2007 Bicycle Event/Vail Valley Foundation: John Dakin presented the CSE with a
handout describing the proposed 2007 Colorado International Cycle Classic. He highlighted
Vail's historic role in hosting the Coors Classic, which still enjoys a storied legacy within the
international cycling community, and the World Mountain Bike Championships which were held
in Vail in 1994 and 2001. The VVF has submitted a date request for the second weekend in
CSE/sn Minutes: 5/23/2007 Page 2 of 4
September, 2007 to UCI for their approval at the World Championships in September- thereby
giving the Foundation time between now and then to asess whether the level of interest exists to
make the event viable. "Colorado" is in the event title to help create statewide ownership of the
event and to aid in seeking partners and sponsors. The event proposes 4 stages, which will take .
place throughout Eagle County:
1. Time Trial on Vail Pass
2. Circuit Race in Beaver Creek
3. Criterium through Vail/Vail Village
4. Citizen's Race along the Colorado River Road
CSE members asked what level of support was being sought from the Town of Vail. John
responded that presently it is unknown, but that they want the event to be done in a way that
reflects people's expectation of events produced by the Vail Valley Foundation. By way of
creating a context, he referenced the current budget of the Birds of Prey event at about $1.8
million, and that significant in-kind support would be sought to support the Vail Village and Vail
Pass races. CSE members expressed support of the concept, especially given the rich history of
cycling in the Vail Valley and requested that a more specific proposal be presented prior to their
budgeting process, so that the 2007 CSE budget request to the council could accurately reflect
the need.
Lamb Cook off Final Event Report:
. Amy Phillips distributed a written summary of the Taste of Vail and the Lamb Cook-off
and stated that the purpose of the event is to gain media coverage for the restaurant community.
She stated that the marketing for the Lamb component will always be entwined with the larger
event and that they are considering looking to other samplings to increase the potential for
additional revenue and /or sponsorship. She added that they intend to move the event to the last
week of the season next year, since Easter falls on April 8 and the first week in April is no longer
the slow time for the restaurant community that it once was. They are also considering moving
the Lamb Cook-off from Wednesday.to Thursday, as the set-up has been very challenging with
the Street Beat concert using the space on Gore Creek Drive and the lamb event becoming so
successful that the Bridge Street venue is too small. She reported that the attendees seem to be
about 1/3 Vail regulars, 1/3 locals and 1/3 skiers who just happened to be walking by.
Update on Taste of Vail/Summer Event: Amy informed the CSE members that she fully
anticipates that the new board of directors of the Taste of Vail will formally arr.%we going ahead
with the summer event at their meeting next week and that there is a plan in place, in spite of the
CSE's decision not to fund them, to purchase 15-20 "Taste of Vail" tents because they will be
needed for the Lamb Cook-off next year anyway. The event is slated to begin on Friday, August
18 at noon with food and wine sampling, followed on Saturday with a key event similar to the
Lamb Cook-off. She added that they have been negotiating with Colorado Beef to sponsor this
component. Also in the discussion is a possible martini or other alcohol based competition based
on the Bridge Street Shuffle, where attendees would purchase a punch card which would entitle
them to sample the various bars' entries. The intent is again, as with the Taste of Vail/Winter
Event, to focus on a competition and the development of a "press worthy" event. Ian Anderson
inquired as to when the promotion would begin and Amy replied that would happen immediately
after the arr..; gal of the agenda item next week.
Highline Sports and Entertainment: Oktoberfest/LH format: Bryan Rooney reported that he
and Stephen Connolly had toured Lionshead last week and that they had received positive
feedback from many of the businesses who indicated that are willing to give up display space
and have windows blocked if it will facilitate bringing the event into the mall area. He stated
CSE/sn Minutes: 5/23/2007 Page 3 of 4
that, although they have not had the final word from the Fire Department, it will most likely not
be possible to site a real "stage" within the mall, but that they are considering the North Day Lot
as a possible site for a "Munich-style" tent with organized entertainment that could result in a
"trickle-down" effect as people would flow through the mall to arrive at the venue. The ultimate
goal is to bring the event into the mall area with the addition of food and roving entertainment.
Bryan also stated that due to the space constraints within the mall, their intent is not to allow
"cross-village" vending. CSE members requested that they be kept in the loop as to the
decisions that are made.
Snow Daze (previously titled 14 Days of Vail/ReviVail) Event Plan: James Deighan
announced that the event is now officially titled "Snow Daze" and distributed a schedule of
concerts and activities for the event. He stated that the purpose is to create a national buzz that
Vail has snow in early December and added that the event is built on the Spring Back to Vail
model of building business in what would otherwise be a slow period by having a series of
concerts, both on Gore Creek Drive and in Ford Park, complemented by a number of zany, fun
activities that will stimulate media coverage, such as building the world's largest snowball, or the
world's largest birthday cake made from snow. He reported that Vail Resorts is "as much or
more" invested in the event as they a have been in Spring Back to Vail, and have committed a
$50k marketing budget, dining and ski school discounts, as well as a mandate to their
departments to develop lift ticket/ski school/lodging packages. Stephen Connolly suggested the
addition of a "Dine Around" program. James said they would consider that, adding that they
intend to challenge the business community with participating and that they will organize a
roundtable discussion with the local merchants to get them involved.
New Business:
Pam Brandmeyer informed the members that Stan has given direction to the town's department
heads to incorporate the in-kind costs incurred for special events into their 2007 budget requests.
CSE members indicated their desire to include the Special Event Handbook in the 2007 budget
request of the Town Council. Sybill added that next month's meeting should include time for
discussion of which events should be considered for multi-year contracts.
Stephen Connolly suggested that the CSE request a link to the Town of Vail website and the
marketing district's web site from the website of each event that is funded.
Motion to adjourn at 11:55 a.m.
M/S/P: Ian Anderson, Stephen Connolly, Unanimous
Minutes taken and submitted by
Sybill R. Navas, CSE' Coordinator
May 23, 2006
Approved by:
Chairman, Commission on Special Events
Date:
Next Meeting: Tuesday, June 27, 2006 at 9:00 a.m.
CSE/sn Minutes: 5/23%2007 Page 4 of 4
Minutes:
Town of Vail: Commission on Special Events
Special Meeting
Town of Vail: Administrative Conference Room
Monday, June 19, 2006 at 2:00 p.m.
CSE Members Present:: Robert Aikens (at 2:30), Ian Anderson (at 2:20), Stephen Connolly and
Chairman Dave Chapin. Others Present: Pam Brandmeyer and Sybill Navas. At 2:30: Tom
Armstrong, Mike Warner, Mike Friery, Paul Ferzacca. Amy and Susan Fritz arrived at 2:45.
Chairman Dave Chapin called the meeting to order at 2:10pm, and noted the lack of a
quorum.
2:00p.m.-2:30p.m: Members present reviewed the Taste of Vail/Summer application submitted
on October 14, 2005. Sybill affirmed that a contract was sent on April 28 to Amy Phillips for
release of the funds allocated by the CSE last fall to the Taste of Vail for their summer event, and
that it has not yet been signed or returned. As of this date, no funds have been released to the
Taste of Vail for the proposed 2006 summer event. CSE members expressed concern that, should
the event be cancelled, it would leave a significant "hole" in the late summer calendar. All
expressed concern that it would be difficult, if not impossible, to pull off the quality of event that
was proposed in the application submitted to the CSE in October: with only 2 months of
preparation time remaining. Pam Brandmeyer stated that, should the CSE decide to rescind the
funding for this event and that no new event meeting the CSE's criteria be forthcoming at this
late date in the year, the funds could be rolled over into the 2007 budget. Dave Chapin noted that
the quorum requirement was met with the arrival of Ian Anderson at 2:20 and Robert Aikens at
2:30.
At 2:30 board members of the Taste of Vail arrived to discuss the status of the summer event.
They informed the CSE that they had only learned of the CSE's funding of the event within the
last 10 days and that therefore almost nothing has been done to date to produce the event for this
summer. They stated that Amy Phillips was no longer employed by the Taste of Vail and that
their primary concerns. are two-fold:
• Not to damage the high quality reputation of the winter event that the Taste of Vail has
developed over the last 15 years
• To maintain a positive relationship with the CSE and the Town of Vail.
Speaking on behalf of the board of the Taste of Vail, Tom Armstrong indicated that it would be
their pre&.:,..ce not to do the event in 2006, but to come back in a year with more solid
preparation.
? Motion to withdraw the contract with the Taste of Vail to produce a summer 2006
event.
M/S/P: Stephen Connolly, Robert Aikens, Unanimous.
At this point in the meeting, members of the Taste of Vail board of directors left and the CSE
members began a discussion of how to use the $30,000 now remaining in the budget to fill the
"hole" in the late summer event schedule. Recognizing that the time remaining to develop an
CSE/sn Minutes: Special Meeting 06/19/2006 Page 1 of2
event from scratch is quite short, there was consensus to advise local event promoters of the
opportunity and to provide time on the agenda at the next CSE meeting on June 27 for the
informal presentation of any ideas. If the CSE feels that any of the suggestions might be viable, a
special meeting would be scheduled within two weeks to formally review a funding proposal.
? Motion to direct Sybill to inform local event producers of the opportunity to apply for
up to $30,000 in CSE funds for the production of an event that would a... "ct
destination visitors and which would be scheduled at some time between August 18 and
September 4, 2006; and to post an agenda item for the CSE meeting on June 27 to
M/S/P: Stephen Connolly, Robert Aikens, Unanimous.
._ '.+,?•.:,. _•. k. r.h".< ?. ?. a.. ?. ... .....;:.? ...? s?.i:<; .??K• ?+.iXi;g.... :;TIS'?K'i..o;.?whi..'M:L:: •'?z ,
Motion to adjourn at 3:15 p.m.
M/S/P: Ian Anderson, Stephen Connolly, Unanimous.
Minutes taken and submitted by
Sybill R. Navas, CSE Coordinator
May 23, 2006
Approved by:
Chairman, Commission on Special Events
Date:
CSE/sn Minutes: Special Meeting 06/19/2006 Page 2 of 2
CSE/sn 2006 Allocations and Payment Records 6/22/2006
Town of Vail Commission on Special Events: 2006 Fundina Reauests and Allocations
CSE Funds Available: $650,000
Rollover from Previous Year: $0 I _
Lionshead Construction Mitigation Funds $16,000
Contribution to America Days from Eagle County $6,000
Total Funds Available: $672,000
?
$672,000
$672,000
Event: 2006 Dates: 2006 Funds Contract Status: Funds Paid Out. $$$ Total Funds Amount
Awarded: Paid Out: Still Owed:
The Session Jan 12-15 $18,000 COMPLETE 6/27 $18,000 $18,000 $0
American Ski Classic Mar 22-26 $10,000 COMPLETE 6/27 $10,000 $10,000 $0
Vail Film Festival Mar 30-Apr 2 $55,000 COMPLETE 6/27 $36,666 $18,334 $55,000 $0
Spring Back to Vail Apr 3-16 $50,000 as of 4/14 $16,667 $16,667 $16,666 $50,000 $0
Taste of Vail/Winter(Lamb Cook-off) April 5-9 $5,000 COMPLETE 5/23 $5,000 $5,000 $0
Teva Mountain Games May 31- June 4 $78,750 as of 4/28 $24,584 $29,584 $54,168 $24,582
King of the Mountain Volleyball Jun 16-18 $7,500 as of 3/16 $2,500 $2,500 $5,000 $2,500
Vail Farmers' Market Sundays, Jun 18- Sep 17 $15,500 as of 5/12 $15,500 $15,500 $0
LH Busker Entertainment*includes
$16,000 allocated by the LH Jun 23-Sep 3 (11 weeks) $47,500 as of 5/12 $15,750 $15,750 $31,750
Contstruction Mitigation Committee
Vail Lacrosse Shootout Jun 24-Jul 4 $15,000 as of 2/17 $15,000 $15,000 $0
Vail Jazz Festival Jun 25-Aug 27 $8,000 as Of 3/16 $8,000 $8,000 $0 .
America Days*includes $6000 4-Jul $48,250 as of 2/24 $16,667 $16,667 $31,583
contribution from Eagle County
Vail Jazz Foundation: 4-Jul $7,750 as of 3/16 $7,750. $7,750 $0
Washington Prep High School Band
Avon to Vail Triathlon 26-Auq $8,000 sent 5/12 $0 $8,000
Kick-It 3v3 Soccer Aug 4-6 $25,000 as of 2/24 $16,667 $16,667 $8,333
Vail Arts Festival Aug 11-13 $15,000 as of 2/24 $10,000 $10,000 $5,000
Convergence Festival Aug 23-27 $25,000 as of 1/20 $25,000 $25,000 $0
Taste of Vail/Summer August 18-20 $0 CANCELLED 6/19 $0 $0
Oktoberfest Sep 8-10/15-17 $80,000 as of 612 $33,334 $33,334 $46,666
Harvest Festival Sep 22-24 $15,000 sent 5/1 $0 $15,000
Snow Daze (aka ReviVail) Dec 4-17 $35,000 sent 06/09 $0 $35,000
Holidavs in Vail Nov 25-Dec 31 $35,000 $0 $35,000
_Subtotal: Event Funds $604,250 $360,836 $243,414
Administrative Contracts:
Coordinator Salary $32,500 through 5/31 1 $12,096 $20,404
Expenses $3,500 $904 $2,596
Subtotal: Admin. Contracts $36,000 $13,000 $23,000
TOTAL: $640,250
?
$373,836
$266,414
CSE FUNDS REMAINING: $31,750 $266,414 , $373,836
e
AMENDMENT TO CONTRACT DATED MAY 16, 2006 BETWEEN THE TOWN OF VAIL COMMISSION
ON SPECIAL EVENTS AND THE TOWN OF AVON REGARDING THE RELEASE OF FUNDS
ALLOCATED FOR THE 2006 AVON TO VAIL TRIATHLON.
The Town of Vail Commission on Special Events hereby approves the direct payment to Premiere Event
Management, LLC of the $8000 in funds allocated by the Town of Vail Commission on Special Events to
the Town of Avon for the purpose of producing the Avon to Vail Triathlon on August 26, 2006. The Town
of Vail Commission on Special Events understands that this payment is being made on behalf of the
Town of Avon toward their contractual agreement with Premier Event Management, LLC to provide the
operational support of the 2006 Avon to Vail Triathlon. This in no way implies a contractual relationship
between the Town of Vail and Premiere Event Management, LLC nor does it imply any change in the
contractual relationship between the Town of Avon and the Town of Vail with regard to the production of
the Avon to Vail Triathlon scheduled for August 26, 2006. Upon payment of the funds hereby referenced,
the Town of Vail Commission on Special Events considers that their obligation under the contract for
release of funds to the Town of Avon for this event has been met.
As approved by the Town of Vail Commission on Special Events, at their meeting on June 27, 2006, and
agreed to by the Town of Avon.
Dave Chapin, Chairman
Town of Vail Commission on Special Events
AGREE:
Danita Chirichillo, Special Events Coordinator
Date
Date
Town of Avon
I
Mail Message
Close Next Forward Reply to Sender Reply All Move Delete Read Later
From: "John Zaring" <jzaring@,zcentertainment.com>
To: Special Events
Date: Tuesday - June 27, 2006 7:06 AM
Subject: Update
e Mime.822 (3874 bytes) Iviewi [save ASi
Novell.
Properties
Sybil[,
Here is an update on the Urban Convergence Festival:
1. ABC News and Oprah Magazine medical editor Dr. David Katz has joined our team to program the morning seminars.
2. Guerilla One Marketing, an urban-focused marketing agency based in Hollywood, has partnered with ZCE on the event to
help recruit sponsors and urban talent.
3. MasterCard has agreed to be the "official card" of the event and support a national sweepstakes program with the official
airline, American Airlines
4. Preisdent Bill Clinton has indicated a willingness to accept the first-ever humanitarian award; we are awaiting written
confirmation.
5. Village Voice Media's 17 weeklies around the country will promote and support the event with ads, contests (local talent
and sweepstakes) and other promotions.
6. In Denver, Westword, Altitude & Comcast have agreed to serve as marketing partners. Currently negotiating a radio
partnership.
7. In discussions with Clear Channel to promote the,event nationally via their KISS formated stations; I'm meeting with them
in San Antonio on this Thursday
8. Met with Pepsi (4th time) in Purchase 2 weeks ago about a major sponsorship role; discussions are ongoing.
9. Meeting with Maxim Magazine on July 19 in NYC to discuss a major media partnership
10. Queen Latifah recently joined Will I. Am (Black Eyed Peas), Andre 3000 and Big Boi (from Outkast), Timbaland, and
actors Sam Jackson and Jimmy Smits as "Founding Stars" of the event.
11. VIRGIN Megastores has agreed to promote the event worldwide (the exact details of the partnership are currently being
worked out); we are attempting to secure Sir Richard Branson's participation as well.
12. Universal Music has expressed a desire to support the participation of their artists.
I think I've covered the major accomplishments. Please let me know if you have any questions.
jz
John Zaring
Zaring/Cioffi Entertainment
www.zcentertainment.com .
661-294-9999, x206
310-779-2292 Cell
From my Treo Wireless
7
r agv i ui /.
Subj: Luxury Institute lists Taste of Vail among most prestigious events
Date: 6/14/200612:29:41 PM Mountain Daylight Time
,From: oress0tasteofvail.com
'To: susan_fritzOcomcast.net, info0tasteofvail.com, knelson0vailmountainlodae.com,
carvhoaan500vahoo.com, TJ4BLUSDaol.com, mfriervZvai I resorts. co m,
Pollvanna(r)eatdrinkinc.com, adam aOlarksourvail.com, Avon Liauor(Momail.com, awsOvail.net,
latour&awest.net
Sent from the Intemet (Details)
Hi everyone,
In anticipation of your meeting today, Wednesday, I thought I'd send
along something interesting I found today:
NEW YORK-(BUSINESS WIRE)-June 14,2006-As America continues to grow
its multi-millionaire population, luxury goods and services firms are
investing millions of dollars in sponsoring Arts and Entertainment
events to reach these coveted consumers. So, what do these consumers
think are the most prestigious events? According to the 2006 Luxury
Brand Status Index (LBSI) survey of Arts and Entertainment Events,
conducted by the New-York based Luxury Institute
(www.luxuryinstitute.com), The Kennedy Center Honors is rated the most
prestigious event overall on the 2006 index, with the strongest ratings
on three components of the Luxury Brand Status Index: exclusivity,
social status and self-enhancement. On the Quality index, it ranks
fifth behind the New York Philharmonic, the Chelsea Flower Show, Taste
of Vail, and the American Ballet Theatre.
As I read it, the Luxury Institute ranks Taste of Vail third on its
list of prestigious events list in terms of "quality," beating out the
American Ballet Theatre and the Kennedy Center Honors and trailing only
the NY Philharmonic and the Chelsea Flower Show.
I'm going to check into this more and see how we can spin this in the
future.
Also, please let me know about the status of my PR proposal for the
next year, as well as the status of our summer event, which, if it's
going to happen, I can get the word out ASAP.
Cheers,
slw
Stephen Lloyd Wood
Media Liaison
16th Annual Taste of Vail
e-mail: press@tasteofvail.com
Web site: www.tasteofvaii.com
phone: 1-970-949-9774; 1-970-926-5665
fax: 1-970-926-5640
Monday, June 19, 2006 America Online: TJ4BLUS
P
Event Overview:
ti: }off /L5/7 /S
41, /0'
Vail Snow Daze will showcase Vail Village and the mountain across a two-week, early
season time frame. From headliner entertainment to in-village concerts and on-snow
events, Snow Daze will showcase Vail while driving early season sales of lodging, food-
and beverage, merchandise, lift tickets and much more... ultimately driving Vail sales tax
revenue.
I Program Objectives:
• Drive out-of-town traffic to Vail and the events through integrated programs
• Strategically build upon existing Vail Resorts partnerships through "one-of-a-kind"
programs
• Provide a value added benefit by bringing a BIG event to a traditionally slow time
period
• Integrate media channels to get full value and consumer interest locally, regionally &
nationally
Program Goals:
• Creatively market to out-of-'town traffic to gain 60%+ of Snow Daze attendees to
secure lodging within Vail
• Attain an attendee ratio in year one of 75% visitor vs. 25% Vail Valley resident
• Attain an average incremental dollar spend of $250 per visitor/per day
• Provide a significant increase in lift ticket and on-mountain dining revenue vs. `05
• Integrate marketing and advertising channels to garner awareness to get full value and
visitor interest locally, regionally & nationally
The Details:
Who: Resort visitors and snowsliders from around the world
What: Kick-Off of the season resort showcase
Where: #1 Winter Resort in North America
When: December 4 - 17, 2006
Why: Drive Vail Valley visitors during a traditionally slow time
• - Wiz:
Snow Daze Preliminary Event Schedule:
.. ?r?`q ... ':'?k°"?'?:d?S:+?:??ait? -=-«'.`w Trr? ?:?"`'*?::'r?,xi',as'tin%?::Tr?"?-?-'` 3?1?1'd" ;t?:_r;,yg'h•^" ?; _ ?. ... _
DATE DAY EVENT LOCATION
12.4 MON. WORLD'S LARGEST SNOWMAN/SNOWBALL TBD
12.5 TUES. IN-BAR PARTIEWOUNTAIN PATROL VAIL VILLAGE/LIONSHEAD
12.7 THUR. IN-BAR PARTIES/MOUNTAIN PATROL VAIL VILLAGE
12.8 FRI. APRES' CONCERT/SNOJAM VISTABAHN
12.9 SAT. FLAG FOOTBALL TOURNAMENT FORD PARK
HEADLINER CONCERT TBD
12.10 SUN. MILE HIGH (& 1/2) - DENVER @ S.D. 2:00 GORE CREEK DRIVE
12.12 TUE. IN-BAR PARTIES/MOUNTAIN PATROL VAIL VILLAGE
12.14 THUR. IN-BAR PARTIES/MOUNTAIN PATROL VAIL VILLAGE
12.15 FRI. HEADLINER CONCERT VAIL VILLAGE
12.16 SAT. CARBBOARD DERBY WORLD CHAMPS GOLDEN PEAK
HEADLINER CONCERT VAIL VILLAGE
12.17 SUN. MILE HIGH (& 1/2) - DENVER @ ARIZONA 2:00 GORE CREEK DRIVE
DINE AROUND TBD'
VAIL COMMISSION ON SPECIAL EVENTS
EVENT FUNDING APPLICATION
Please print or type all information
? EVENT: Of Q C u-5. #4 , ,r, c e A
? PROPOSED DATE(S): 10, ?.OCR b
? AMOUNT OF CASH FUNDI G REQUESTED: S 53 ?O
• PRODUCING ENTITY:
J&,LC : 9
0
S
`
-
oc
,&,,AJC
_3
f2f
President or Executive Director's Name: F' C*F ,,q;,oN
Name and Title of Person Completing the Appl' ti n: I
- U i C 4 g
Address:
. /?
h Q0n3 ? A G
AR
J
S
?I
L ?
Telephone:M411
1. wl_5_Cell: / FAX:g10/q I I - Q0
1
WEBSITE: yj j j . A ,"A A ^A%F- j , in c,
E-Mail Address: ?' O 1L . c K A rnNE 'el' a P-
Organization's `tJtat!hs: For Profit n-Profit) Not-for-Profit*?
Non-Profit(501C-3), or Not-for-Pro (501C-6) rganizations, please attach current
State Department of Revenu D,,?ficate with this application.
TaxpayerID# $?(. /So y26.5
o Does the Event benefit a charity? Yes No
o If yes, please name the beneficiary:
Mission Statement:
j' -
1 oWty o p Jam
614
,,G • A L.Ma ^ i, At irmt QRB n#c L
Number ?f years your organization has been in business: t3, nc? 1 q 9' /?? o K rA? l1? 2 G., o $t
/
'
'
B
i
f C0n
1+r
1uN?t?/,
/
r
e
Description of the Event: /
r1
C trE.,% t.S.m.LA2. re ,HS C. Q,gLA-c Clu-% ciLes
• Describe where event will be located within the Town of Vail:
?4Q fl___egP?
• Will any portion of the event take place outside of the Town of Vail?
Yes 4 No If yes, please explain:
1
TOWSE -5 - 2006 Application for Funds
7
Please describe briefly how you will use the funds that you are requesting from the CSE:
?t.?a.?E, ucc J w k9 uE S i
• Will additional in-kind services be required from the Town of Vail? Yes No
If yes, please explain, including a description of anticipated impacts on Town of ail
services: i.e. bus service, parking, traffic control, street closures, etc. The event promoter will
be charged for all labor, materials and equipment unless such services are snecifically exempted
and approved as part of the Special Event Permit.
• Is this a: New event Existing event 1- Number of years in existence 2
Location(s) of event in previous years:
?-00?.• Q.4 Pop,, Pat,<
• Number of participants (athletes, artists, exhibitors, etc.) anticipated n I t4
Number of volunteers needed --pLJ A Number of event staff ti I A
Total Number of spectators anticipated t50_0 6
Local A0 % In-state (non-local) 'jjo2% Out of State %
• If possible, would you intend to host the event in Vail beyond 2005? Yes, No
If yes, for how many years beyond 2005?
• Do you anticipate requesting funding from the CSE next year? Yes No
If yes, in what amount? ??QQ
REQUIRED ATTACHMENTS (incomplete applications will not be considered):
? Detailed event budget, including all anticipated revenues and expenses.
? Marketing plan and detailed explanation of potential for sponsorships and media
expose.
? Previous year's event evaluation, including income and expense statement (if
existing event).
? Past or projected demographics of event attendees and spending.
? Brief description of potential benefits to the Town of Vail, including an estimated #
of incremental room nights and increased spending generated
? What return on investment should the Town of Vail expect?
? Organization rosters naming:
All officers and respective positions
• Board of Directors and positions
TOV/CSE -6- 2006 Application for Funds
VAIL CHAMBER & BUSINESS ASSOCIATION
CIRCUS CHIMERA, SEPTEMBER 8 -10, 2006
MARKETING PLAN
OBJECTIVE
To create a multi-year family event in Vail that will attract locals and visitors from
surrounding communities.
TARGET MARKET
Families and children of all ages.
STRATEGIES
Posters - Distribution to all schools, libraries, post offices, town offices, grocery stores,
big boxes, family restaurants, shopping areas, etc.
Flvers - To all Eagle County, Summit County, Leadville, and Glenwood Springs
Schools. Total of 40 ++ schools and approximately 11,500 students. Bilingual flyers to
be distributed.
School Newsletters - Inserts in August/September school newsletters.
Vail Dailv Advertising - One-half page full color inserts the week prior to the event. Full
color, full page inserts the week of the event.
Radio - KTUN radio mentions (10 per day) plus potential ticket give-a-way promotion.
POTENTIAL SPONSORS
Town of Vail, Vail Recreation District, Vail Daily, KTUN, Shaw Construction, VCBA.
PREVIOUS YEAR'S EVENT EVALUATION
2002-03 were essentially break-even events with no advertising, media, or school flyer
distribution. There was also no charge-back from the VCBA for in-kind services.
PROJECTED DEMOGRAPHICS OF EVENT ATTENDEES AND SPENDING
Demographics include families and children from Eagle and Summit counties, Glenwood
Springs, and Leadville as well as visitors in town for Oktoberfest and/or foliage tours.
Spin-off spending $ anticipated in retail and restaurants.
POTENTIAL BENEFITS TO THE TOWN OF VAIL
Goal would be to capture an overnight stay and/or an additional night with another
activity. Increased spending would be a result of additional lodging reservations, retail,
and restaurant spending from both overnight guests and day visitors.
Page 2 - Circus Chimera marketing plan
TOWN OF VAIL RETURN ON INVESTMENT
ROI may be intangible, but this is a great opportunity for the Town to support a family
event that could pull people from neighboring communities that might not otherwise
spend a day in Vail. Potential for increased sales tax revenue from ticket sales plus
incremental retail and restaurant sales from additional people in town.
BOARD OF DIRECTORS
Marka Brenner, Blue Sky Mortgage
Dale Bugby, Vail Resort Rentals
John Cogswell, The Squash Blosssom
Kaye Ferry, Executive Director, K. Ferry, Inc.
Lourdes Ferzacca, Vice-President, La Tour
Tom Gorman, Vail Valley Medical Center
Steve Rosenthal, Colorado Footwear
Richard tenBraak, President, Manor Vail
Ron Weinstein, Secretary-Treasurer, Roxy
VAIL CHAMBER & BUSINESS ASSOCIATION
CIRCUS CHIMERA SEr i r.MBER 8 -10, 2006
CSE FUNDING REQUEST
PROJEt. rED REVENUES
Average $500/da. $1,500
Circus payment of 1-day rental at Ford Park 833
TOTAL REVENUE $2333
PROJECTED EXPENSES
Ford Park Rental (3 days) $2,500
Special Event License 50
Temporary Tent Permit 125
Amplified Sound Permit 50
Dumpster - 3 days 250
Flyers & Distribution-5000 to schools 1,040
Advertising-Vail Daily 3,508
Advertising-VCBA Newsletter 150
TOTAL EXPENSES $7.673
EXPENSES IN EXCESS OF REVENUE $5.340
* VCBA in-kind support: contract negotiation/review , VRD & CSE presentations, advertising &
poster design, distribution of flyers & posters valley-wide, Summit, Lake, & Garfield counties plus
gas, on-site coordination, ticket sales, collection of $, accounting and settlement.
Total = $1200
Ao O
3 TO -
tL „
B
-- 7
t
u
0
I o
f,.:..
VIS
q Q110
o D -
o O Y
--
is
?J I ? 0
T" 0
g nognao?
Circus Chimera Media 2006: Latest News Page 1 of 1
Home Latest News Upcoming Dates About Circus Chimera Contact Us
Image Libri
From Russia With Love Multimedia
A New Twist On Alice! Press Relei
Ringmaster
Who better to play the heroine of Circus Chimera's amazing new production of Alice In Newspaper
Wonderland than Russian superstar contortionist Story Ideas
Ekaterina Bazarova? After all, the sultry blonde Cast Memb
beauty has been growing larger and smaller to the
wild applause of audiences under the World's Biggest
Big Top three times a day for the past three years.
"No, we didn't design the production around her,"
laughs Circus Chimera owner, Jim Judkins. "Alice In
Wonderland is a story I've been in love with for
years. But once we decided to translate the classic
= into a circus performance, Katya was a natural for the part of Alice."
The twenty-year-old former Olympic gymnast is thrilled to fit the bill. "It's a great honor,"
she says in her delightfully accented English. "in this adaptation, I am not on stage throughout.
Circus performers do not share the stage with one
another the way theatrical performers do, it would
take away. the focus from other acts. But my
performance sets the tone for the other performances.
So it's a big responsibility."
It's a responsibility Ekaterina knows well, growing up
in fabled St. Petersburg as the daughter of two circus
performers. After her Olympic turn she briefly
considered a career as a professional athlete. In the
end, though, she decided she preferred performing to
competing: "Who needs judges' scores when you have
the children's smiles?"
With the world-famous Budapest Circus, Ekaterina
y performed throughout Europe from Moscow to Monte
Carlo. She's been with Circus Chimera ever since n
though there have been a few "twists" along the way
most notably at the 2004 Milton Bradley Twister world Championships where our Alice took
First Prize.
Circus Chimera tic4ets may be ordered by phone (1-888-663-7464) or online
www. circuschimera; com
Circus Chimera Media 2006: Latest News
Home Latest News Upcoming Dates About Circus Chimera
r Hold On To Your Hat
v Center Ring Superstar Takes a Daring Plunge
Page 1 of 1
Contact Us
The performance that won Grand Prize at the recent International Circus Festival was
Peruvian superstar Fridman Torales' signature act, the Rolla Bolla. What's a Rolla Bolla? Well,
it sounds simple enough. Lay a board across a rolling
cylinder and balance on it. Easy, you say? How about
stacking the roiling cylinders five-high? Kids, don't try
this one at home
Fridman's other specialties are the Pase de to Muerte
and the Soaring Bungee Trapeze. You can watch him do
all three as he takes on what he considers to be two of
the most exciting roles of his career, the Cheshire Cat
and the Mad Hatter in Circus Chimera's amazing new
circus-themed production of Alice in Wonderland.
"We know all about Alice in Peru," he says. "I was a
circus brat, growing up backstage while my parents
toured the Andes. Alice was a big favorite. After all, what
heroine better symbolizes the amazing acrobatics of the
circus than one who's always growing bigger and smaller?"
And what does Fridman Torales envision will be his
greatest challenge playing the Mad Hatter? "Keeping that hat from falling off," he laughs.
As you can tell, he'll have no problem with the Cheshire Cat's cynical smile.
Circus Chimera tickets may be ordered by phone (1-888-663-7464) or online
www.circuschimera.com
Image Libr;
Multimedia
Press Relez
Ringmaster
Newspaper
Story Ideas
Cast Memb
Circus Chimera Media 2006: Genia Naidenkine, Clown Philosopher
Home Latest News
,imm .
Upcoming Dates
About Circus Chimera
Page 1 of 2
Contact Us
Genia Naidenkine, Clown Philosopher
Catch Genia Naidenkine over his morning coffee when he's feeling his most philosophical,
and he'll explain it all to you.
"Clowns tend to come in three basic flavors," he says in his heavily accented English, laying
aside his newspaper. 'There is the traditional White Face,
the Auguste and the Tramp or character clown. The make-
up is as stylized as any Japanese geisha's, and their
routines are just as formalized with the White Face playing
the straight man to the Auguste's bumbling loser."
Genia should know. He's the head clown with the
critically acclaimed Circus Chimera.
"Now the Whiteface and the Auguste have roots that date
back to seventeenth century Europe," Genia continues.
"But the Tramp is a quintessentially American innovation,
inspired by the cycles of boom and bust that went on in this
country throughout the late nineteenth and early twentieth
centuries. That are stilt going on in this country, in fact. It
is sometimes easiest to view that homeless man pushing the
shopping cart as a clown."
Genia didn't start out as a clown. He was born in the city
of Voronezh, Russia, four hundred miles south of Moscow.
His parents were teachers at Voronezh's famous Spartak
Gymnastics school and Genia began training at the age of
six. As an acrobat, he performed with the Moscow State Circus, touring the world many times
over.
But when he arrived in the United States six years ago, he decided a career shift was in
order. "Acrobatics is:no job for a middle-aged man," he laughs.
He'd always loved clowns and decided to become one. He chose
the Tramp: "Character clowns focus less on slapstick routines and
more drawing the audience into the act to poke fun at ourselves
and the human condition. That appeals to my sense of irony."
Genia's wife Berengere and two sons, Vilen and Alexandre, also
perform with Circus Chimera. The sons perform an aereal act white
Berengere dazzles audiences with her hula hoop artistry. The two
met when the French-born Berengere worked as a circus set
designer ten years ar in Paris.
And what does Genia see as the biggest difference between the
United States and Russia? "Circus performer is a serious profession .
in Russia," he says. "it's every bit as prestigious as being a doctor, a
teacher or an engineer. We perform in buildings that look like
opera houses but are customized to the needs of our shows. In
America, it is still an outsider profession, not quite respectable." He laughs again. 'That's
Image Libr;
Multimedia
Press Relez
Ringmaster
Newspaper
Storv Ideas
Cast Memb
Circus Chimera Media 2006: Genia Naidenkine, Clown Philosopher Page 2 of 2
probably what I love about performing here." 1
Circus Chimera tickets may be ordered by phone (1-888-663-7464) or online
www. ci rcuschimera.com
Circus 'Chimera Media 2006: Latest News
Home Latest News Upcoming Dates About Circus Chimera
Coming To A Center Ring In Your Town:
The Enchantment of the Orient
Page 1 of 1
Image Libri
Multimedia
Press Relez
Ringmaster
The Acro Star Acrobatic Troupe are some of China's most talented tumblers, jugglers, and Newspaper
gymnasts. In China the circus is an ancient tradition, dating back to Story Ideas
the Qin Dynasty two hundred years before the birth of Christ where Cast Memb
it was known as 'The Hundred Entertainments." Today circus
families are China's most beloved dynasties: the New Dynasty )
Acrobats hail from Beijing where the circus arts flowered in the late
twentieth century.
Many of the acts the Acro Star Acrobats perform - the diabolo, the
Chinese pole, foot juggling, Icarian balance and the rolling bungee -
are identical to acts that made audiences gasp with wonder and
pleasure two thousand years ago! Circus Chimera presents them for
: your viewing pleasure not as familiar Alice In Wonderland
characters, but as part of Alice's enchantment.
The Acro Star Acrobats were trained by the venerable Hou
Chunyan, himself a pupil of the Nanjing Troupe's world-famous Lu Yi
(currently a Master Trainer with the San Francisco School of Circus
Arts.) At the circus academy in Hebei province, the members of the troupe.-- Wu Qian, Ren
Hui, Hu Chao Feng, Zheng Bo, Sun Dian Wei, and Zhang Hong Me - never dreamed they would
have the opportunity to travel throughout Asia, Africa and Europe showing off their breath-
taking agility and grace. And now, the Acro Star Acrobats bring The Hundred Entertainments to
your town!
Circus Chimera tickets may be ordered by phone (1-888-663-7464) or online
www. circuschimera. com
Contact Us
'CirC6S Chimera Media 2006: Jim Judkins
Home Latest News Upcoming Dates About Circus Chimera
What Would You Do With A Million Bucks?
Jim Judkins Started A Circus
Page 1 of 1
Contact Us
What would you do with the first million bucks you made in the stock market? Jim Judkins
invested his in a traveling circus.
That wasn't his original plan when he entered prestigious Haverford College as a political
science major twenty-seven years ago. "I was
looking for a part-time job," he laughs. "The
Circus Kirk was looking for a cook. I bought a copy
of Food For Fifty and The Betty Crocker
Cookbook and applied."
Two weeks after Judkins started, the fire-eater
quit. It was unthinkable for the show not to go
on.
The rest, as they say, is circus history.
"There's terminology in the old circus contracts
that adds 'and be generally useful' to whatever it
is the person was initially hired to do," Judkins
explains. "So when the fire-eater quit, I was
Image Libri
Multimedia
Press Relez
Ringmaster
Newspaper
;torn Ideas
Cast Memb
drafted to take the heat."
Something about the unorthodox lifestyle fit. Judkins never went back to Haverford.
Instead, he went to work for the famous five-ring circus Carson & Barnes, finding his way into
management, saving his salary, investing it wisely in the hopes of realizing his dream n a circus
of his own.
In 1997, with the creation of Circus Chimera, Jim Judkins' dream came true. Circus Chimera is
a unique theatrical-style circus that retains the American tradition of the traveling Big Top
tent while celebrating European-style circus arts. "I didn't want to do a clone of Carson &
Barnes even though that style of circus is what I knew best," says Judkins. "One of the many
things I did for Carson & Barnes was act as a talent scout. I toured Europe many times looking
for new ads. In Europe, they have a very different notion of the circus than they do in the
united States. Theiremphasis is less on exotic animal acts and more on amazing human
abilities. The circus is an art form right up there with ballet and theater, and Europeans have
actual circus art academies to train performers. 1 thought it would be interesting to use that
sensibility in my.own circus."
And has his dream worked out?
"Yes and no," laughs Judkins. "in the eight years Circus Chimera's been touring, we've
entertained more than three million people. That's a lot of smiles, a lot of laughter, a lot of
gratification. We love what we do and our customers love it too. That's a pretty great return
on an investment. We're still waiting for the financial end of things to even out. But we're sure
that will come."
Circus Chimera tickets may be ordered by phone (1-888-663-7464) or online
www. circuschimera:com
.
Circus Chimera Media 2006: Upcoming Dates
Page 1 of 1
Home Latest News Upcoming Dates . About Circus Chimera Contact Us
Image Libri
He's One Ringmaster Who Knows How To Milk the Crowd Multimedia
Bovine Behavioralist Masters the Center Ring Press Relez
Ringmaster
Ringmaster extraordinaire Roy Ordaz may be the only performer in the history of the circus Newspaper
to have earned a Masters Degree in Animal Husbandry from Texas AftM University. The son of a ?torv Ideas
prominent dairy farmer in Goodyear, Arizona, he set out to become a dairy farmer himself. Cast Memb
But he couldn't help teaching his cows how to dance.
"Cows are not the best performers," he laughs. "Or the
best learners either. Fortunately nobody was paying to
see us play."
Roy soon discovered he liked training cows more than
milking them. When his friend the legendary animal
trainer Wayne Franzen asked him to help set up a circus
fifteen hundred miles away, Roy jumped at the chance
and never looked back.
He's been with Circus
Chimera for three years both
as master of ceremonies and
associate producer.
"My goal is to give the
audience magic," he says.
"To make it all seem
effortless. Behind every act,
there's a lot of sweat, a lot
of strain, a lot of nuts and bolts that need tightening. I make sure
the audience sees none of that. For two full hours the audience
gets to live in the land of pure imagination. My job is to make their
travel arrangements'"
This season's show'Atice In Wonderland provides Roy Ordaz with
his greatest set of challenges yet. The fast-paced, tightly
orchestrated acts include aerial contortion, juggling, tumbling,
balancing, fire eating and jump roping. "We're different from most
other circuses," he explains. "We want the audience to realize that
these are real live performers doing these amazing things. That
means that every once in a while a trick may falter. A juggler may
drop a ball, an acrobat may land on his butt after a somersault
instead of his feet. But there won't be any misted lighting cues or
music cues. Not on n9y watch."
Read Roy Ordaz's Flog here.
Circus Chimera tickets may be ordered by phone (1-888-663-7464) or online
www.circuschimera.com
TO: Vail Town Council
FROM: Commission on Special Events
DATE: July 29, 2005
TOWW OF I
Lommussion on
ZCC?v ,
Last Year: This Year:
2005 2006
Commission on Special Events: ACTUAL REQUEST
2006 Funding Proposal
• Direct event funding available for allocation during the CSE's annual RFP $459,000 $489,000
review r.,..,ess in October. The CSE expects that a number of key events,
including but not lmuted'totthe-TEVA Mountain Gaines and the Vail
Lacrosse Shootout, will be seeking increased funding in 2006. This request
reflects a 6.5% increase over last year's available event funds.
• A new event to fill the calendar "hole" in late August. The CSE will issue an 0 $50,000
RFP stating that seed funding is available for an event that meets the
designated criteria and that would be scheduled during the later part of
August
• Vail America Days: (the 2005 amount includes the $6000 contributed by $56,000 $50,000
Eagle County toward the Vail America Days Fireworks Display.)
• Holidays in Vail: $25,000 $25,000
• Designated funding for Community Events such as Easter Egg Hunt, Trick or $1000 $10,000
Treat Trot, etc.
Subtotal: Direct Event Funding: $5411000 I $624,000
• Event Evaluation and Research $20,000 $20,000
• Administration and Permitting, plus TOV Parking Pass $35,000 $36,000
Subtotal: Administrative Contracts: $55,000 $56,000
• TOTAL EVENT FUNDS: $596,000 $680,000
Additionally:
• Special Event Handbook: One-time allocation to create a fast quality 0 $25,000
publication and website which will serve as marketing tool for the Town as
well as an informational guide for persons interested in producing a Special
Event in Vail. Included will be information on venues, contacts, Town of
Vail regulations and requirements, as well as the Special Event application
forms.
• "Debit Card" to be applied towards Town of Vail in-kind services for Special *$25,000+ $25,000
Event support including but not limited to traffic control, Police security,
trash removal, street cleaning, electrical power, barricades, signage, banner
placement. These allocations would be made coor:,.,d:vely between the
Town's Event Review Committee (ERC: composed of TOV Staff members
.Qv. renting all affected departments) and the CSE at the time of permitting.
NOTE: These are not new funds: the goal is to facilitate the accounting for
the provision of these services that are regularly required by most events and
to alleviate the Council from being presented with these minor funding
requests.
0 TOTAL CSE 2006 FUNDING REQUEST: $621,000+ $730,000
r ?
Honda Se
ion- /American Ski Classic
¦ __ _. m .
2006 Hc)r4s Se55Itn
2006 {??naa Session
m m = = = ! = = i m r = m = m m
2006 Hbr4a Session
?,?ra? Sesst?r
I T1
? ~ t
t?nc,? eS5?o1?
Highlights
• Two 2006 O ym)ian,s -Shaun W site and Mason
Agurrie
• _ Most difficu t s ore sty e course in forth America
• Siaun White 3-1080 in competition
• dew snow 1/4 )i )e /dew rai s set u ) best to date
• 14,750 on site attendance
• =ree concert - )igita Undergrounc
• m proved s )ectator viewing
• - ig lest TT :I wor dwide rating
.?n a? e•s•s??n
Media
• O _ V Broadcast 1St quarter 2006 -two airings
• Two wee c O _ V event promotion -visual on O _ V
Winter 'rogramming promo
• 3roadcast num Hers - 868,000 comes (O _ V)
• - ig i definition segment on Comcast - J - 4th
quarter 2006
• Addition to evision bonus coverage -hush TV /
Kinetic TV/ :IS V / =ue TV/ =uro jean distri )ution
(TT :1 networ c)
• ESN 82,000,000 hits -Winter 2006
• =xtensive Transwor d coverage
2006 Honda Session
Economic Impact
• $10,500 Socia Event Costs (2 'arties)
• $100,000 'artici giant and Vendor _odging
• $35,500 Tota =ood, 3everage and =ntertainment
• $18,000 Com'mercia S)ot Costs TOV / V:1 Outdoor
_ife "Jetwor c
$10,000 ail Board Va ue TOV and V:1
• S )ectator S pending - 159000 @ 100 += 1.5 VI
• $10,000 _oca Vledia purchase
• $37,000 _oca rentals - Faci ities, . ectric, VR
_a nor
• _egacy infrastructure for =rees ci .vent
New for 2007
• \J 3C networ()roac.cas"? January 21, 2007
ncreased awareness cue '.o O ym)ic
success
• U:)graded venue and com :)e?-i-cion ros--.er
• More socia o:)-,ions wi-lin Vai Vi age
• - ig ier ?ro-'i a -,ree concer,
_
r r r r¦ ¦r iw ?r rr r? ?r rr rr r? r? ?r r¦ r rr r
2006 American Ski Classic
2006 American Ski Classic
Bud ig i-: S---ree--- Bea--- -Gin 3 ossoms
3,500 ) us a-.-:end Free Concert
i
2006 American Ski Classic
Celebration of Skiing
Raising Mo iey for Vail Valley Education
2006 American Ski Classic
gI gl-s
• $150,000 raised "or =duca-;ion 'rograms
• ncreased a-.?enc.ance - 3,000 ? us
• - ig i )ro--i e egends -ie c.
• 'u) ic give a way's - ' asma Screens,
S tis, :Ie-?u rn ?ri --o Vai and Sma er i• - ree concer-; - Gin 3 ossoms
2006 American Ski Classic
Veda
One your na--iona y syndica--ed ----e evision
s pow '.0 72 % o- JS V- ? - 4t" c uar:er
2006 (over- 7 Vli ion viewers)
• :IS \1 '.e evision re ease 82 mi ion ii-_s
• Vai Branding in -"D 'ioneer Vision
cor)ora--e video segmen--- "or -.rade sows
and c.emos
M M M M M M M
200,6 American Ski Classic
conom'c m)ac-
Mountains of Hope Gala at Marriott
• 500 Guests in Vail Hotel rooms
• $136,000, Participant and vendor lodging ($85,000 cash)
• Social event costs -,$1459000
• Participant purchases. in Vail Properties- $17,000-
(Countrywide)
• $30,000 Commercial Value TOV and VRI
• $20,000 Billboard Value TOV and VRI
• Exposure to Vail Community by participating with Vail
Businesses
,.E
2006 - onda Session'and ': ie
2006 Coun--rywide American S <i C assic
ian < yoa --or your su ))or---
A CountryY11'de'
AM E Z CA N4
S(? C -ASS C
VAIL • BEAVER CREEK
.- P
m
VAIL VALLEY
FOUNDATION
-25 YEARS OF COMMUNITY-
"!fir
l i'' Fl r?.
f COLORADO
Iml
CLASSIC
STAGECYCLE
0
f COLORADO
STAOEF
¦ 2007 EVENT DATES September 2007
¦ BACKGROUND - In September of 2007 cycling will once again take center stage in the Vail Valley
with the inaugural Colorado Stage, an elite international road cycling event and community-wide
festival. Officially sanctioned by USA Cycling and Union Cycliste Internationale, the event plans to
host top professional teams including some UCI Pro Tour teams.
¦ LOCATION - Located in the heart of the Rocky Mountains the Colorado Stage will take place in
several locations, including Vail Village, Vail Pass and the Avon/Beaver Creek / Bachelor Gulch
areas. As a world renowned destination resort, the Vail Valley offers high quality lodging, activities
and amenities.
¦ LEGACY - The Vail Valley enjoys a storied legacy within the international cycling community,
hosting both road and mountain bike competitions at the highest levels. As a ten-year venue for
the Red Zinger/Coors Classic events, Vail played host to annual Time Trial and Criterium stages as
part of one of America's most successful cycling events, which featured legendary pros like Greg
LeMond, Andy Hampsten, Davis Phinney, Connie Carpenter- Phinney, Bernard Hinault and many
others.
- n
f COLORADO
STAGE
¦ In 1991, capitalizing on the growth of mountain biking, the Vail Valley Foundation produced a
made-for-television event entitled "Ride of Your Life". Subsequent discussions with the UCI netted
the Vail Valley the 1992 World Cup Mountain Bike Finals, which then paved the way for the valley
to host two World Mountain Bike Championships in 1994 and 2001. In the years between 1992
and 2001, Vail was often a stop on the World Cup Mountain Bike circuit.
¦ VAIL VALLEY FOUNDATION - The Colorado Stage will be owned and operated by the Vail Valley
Foundation, a Colorado 501( c)(3) corporation. Created in 1981, the VVF is responsible for
providing the Vail Valley with some of its most treasured annual events, such as the Vail
International Dance Festival, the AEI World Forum, the Countrywide American Ski Classic, the
Honda Session and the Visa Birds of Prey World Cup ski events. The VVF has a long history of
bringing major international events to the Vail Valley, including the 1989 and 1999 World Alpine Ski
Championships, along with the pair of World Mountain Bike Championships.
¦ The Vail Valley Foundation is a full service events production organization, with administrative,
operations, sponsorship sales and marketing capabilities. The Vail Valley also features an
extensive volunteer network that was created and enhanced via the four World Championships and
annual World Cup competitions.
f COLORADO
STAGE CLAWIC
¦ THE RACE FACTS - Rekindling the tradition and excitement of the Coors Classic days, the
Colorado Stage will include integral elements of its predecessor, including the Vail Pass Time Trial
Course and the Vail Village Criterium circuit. These traditional courses will be supplemented by a
Circuit Race, which will incorporate the additional valley communities of Avon, Beaver Creek and
Bachelor Gulch.
¦ In order to integrate recreational riders into the event, a Citizen's Ride will be incorporated into the
schedule, which will wind its way through the valley, taking participants on a challenging and
enjoyable tour of the western portion of the Vail Valley
¦ The Colorado Stage will also feature a major cycling expo. With the proposed race dates falling
just prior to the annual Interbike Show, manufacturers will have the opportunity to preview their
2008 products.
¦ Organizers anticipate a strong spectator base, given the elevated status of cycling throughout the
state of Colorado, along with the close and easy proximity of the Vail Valley to the Front Range
communities of Denver, Boulder, Colorado Springs and Ft. Collins, as well as the regional
communities of Glenwood Springs, Aspen and Steamboat Springs.
COLORADO
TFJtNAnO
-?.? CLASSIC
STAOEIN
Participants
¦ A total of 20 6-man teams will compete
¦ ProTour Teams
¦ National Teams
¦ Pro Continental Teams
¦ Continental Teams
Stages will consist of:
¦ Time Trial - Vail Pass
¦ Circuit Race - Beaver Creek
¦ Criterium through Vail - Vail Village
¦ Citizen's Race - Along the Colorado River Road
Attendance
¦ Estimated 75,000 over the course of the weekend
Television
¦ The Colorado International will air on OLN as part of their ongoing cycling series or be a stand
alone network syndication airing the late third quarter of 2007
Partners
o Town of Vail, Town of Avon, Eagle County, Beaver Creek Resort Association, Vail Resorts,
Inc., Anheuser-Busch
¦
LA
COLORADO
STAGE[Krim
Cycling Demographics
¦ 2nd most popular sport in the. world & 2nd most popular recreational activity in U.S.
¦ Over 64 million recreational cyclists in U.S.-more than skiers, golfers and tennis
players combined
¦ Median Age: 32-87% are between ages of 18-44
¦ Median Household Income: $60,000 (recreational) $75,000 (racers)
¦ 70% of recreational cyclists have college degrees-27% post graduate degrees
¦ 63% work in a professional or managerial capacity
u
f COLORADO
STA6B-?'_
Requested Town of Vail/CSE Partnership
¦ $150,000 USD
¦ $25,000 Value in Kind
114 OUOVkFjuo
ir
r
ii6scyc
SIT
r
t
? S
rte':
+ 'c
a ? ,
Outlet First Last Beat
Calgary Herald Joanne Elves Writer
Elie magazine Nicolette Linton Editor
Elie magazine Louise Dugas Editor
Encore magazine Chad Keith Writer
Entertainment Weekly Owen Gleiberman Critic
KOAA TV5 Camera Crew
MTV/MHD Sonia Taylor Producer
MTV/MHD Stone Roberts Entertainment
National Post Sandy Fife Writer
NRC Broadcasting (KTUN, KSKE, KKCH Radio) Perpetua Bryan Producer
Nuvo magazine Christopher Johns Writer
Plum TV Shani Magosky
Plum TV Graham Veysey
Plum TV James Sullivan
Plum TV Jenelle Ferri
Plum TV Bob Aubrey
Plum TV John Almering
Plum TV Sarah Pleat
Plum TV Erin Collins
Plum TV Jeniece Pettitt
Plum TV Lindsey Schultz
RSN TV13 David Howell Camera
RSN TV13 Alissa Barry Reporter
The Inside Reel Mark Perez Crew
The Inside Reel Tim Wasserburg Producer
TV8 "Good Morning Vail" Tricia Producer
Vail Daily Cassie Pence Staff
Vail Daily Laura Ball Staff
Vail Trail Caramie Schnell Staff
Pollstar & MusicPro Magazine Rod Tanaka Photog
Retna Scott Smith Photog
Wire Image Soren McCarty I Photog
Vail Film Festival 2006
Attending Media
2006 Vail Film Festival Income and Expense
REVENUE
Corporate gifts, grants and contributions:
BestLife magazine
Town of Vail
Fandango
Starbucks
Mozilla
Lodge at Vail
Vail Resorts
MetaFoundry
Vincent PR
KSKE,The Eagle,Choice FM Radio
Slifer Smith & Frampton
Vail Daily
Manor Vail
Willows
Vail Racquet Club
Simba Run
Mountain Haus
Evergreen
Apollo Park
Destination Resorts
Sitzmark
Vail Resort Rentals
Colorado Mountain Express
Larkspur
Sonnenalp
Total Corporate Contributions
Gifts, grants and individual contributions:
Gross receipts: admissions, sales, or services
Sales
Total Revenue
Cash In-Kind
250,000 150000 100,000
55,000 55000
25,000 25,000
25,000 25,000
25,000 25,000
2,500 2,500
15,000 15,000
_
134,000 134,000
5,000 5,000
22,000 22,000
3,500 3500
35,000 35,000
2,000 2,000
2,000 2,000
2,000 2,000
2,000 2,000
1,500 1,500
1,500 1,500
1,500 1,500
1,500 1,500
1,500 1,500
1,500 1,500
2,000 2,000
3,000 3,000
1,500 1,500
620,500 208500 412,000
15,000 15000
50,000 50000
685,500 273500 412,000,
i
EXPENSES
Development & Compensation
Marketing Expenses 252,000 20000 232,000
Fundraising 4,000 4000
Staff Compensation 30,000 30000
Sub-Total Development & Compensation
1 286,000 54000 232,000
General and Administrative
Office Expense (rent, utilities) 18,000 18000
Computer Purchases 3,500 3500
Supplies/Miscellaneous 3,500 3500
Merchandise 5,000 5000
Local Transportation & Lodging 47,000 30000 17,000
Travel Expj 34,000 32000 2,000
Volunteer Expenses 5,000 5000
Credit Card Fees 2,300 2,300
Secured Server Rental (online sales) 1,500 1500
Legal fees 2,500 2500
Shipping 3,500 2000 1,500
Accounting 6,000 6000
Insurance 1 3,500 3500
Sub-Total General and Administrative 135,300 114800 20,500
1
General Production
Website and Domain Names 25,000 2500 22,500
Awards 1 2,000 2000
Miscellaneous 1,500 1500
Sub-Total General Production 28,500 6000 22,500
1
Promotion/Advertising
Publicist 1 13,000 8000 5,000
Design Fees/Branding 52,500 52,500
Design/Layout Fees 55,000 55,000
Tickets/Programs & Event Rel. 4,000 4,000
Print 1 25,700 20700 5,000
Sub-Total 150,200 28700 121,500
Event Expenses
Evening Events 33,500 18,000 15,500
Morning and Daytime Events 5,000 5,000
Theater Venue 22,000 22,000
Digital Theater Venue & Setup 20,500 20,500
Panel Venue 3,500 3,500
Sub-Total Event Expenses 84,500 69,000 15,500
1
Grand Total Expenses
684,500
$272,500
412,000
1
Net Income
1,000
$1,000
0
i
The following is an overview ofpress coverage surrounding the Vail Film Festival
Total Estimated lmpyessions: 36,208,640 +
Total Estimated Ad Value: $237,659+
Priest Media Coverage
Date Placement Outlet Impressions Ad Value
2/19/06 Travel Section DenverPost 687,183 $6,872
3/9/06 City Spirit DenverPost 687,183 $6,872
3/11/06 Johnson Speaks on "New Inspiration for Hamilton College News - -
the Nation"
3/12/06 Action County: Jeff Cormack Summit Daily News 22,100 $221
3/15/06 Left of Ordinary, Right of Orthodox: Vail The Vail Trail 39,000 $390
Film Festival Celebrates the Indie Spirit
3/17/06 It's All About the Story The Vail Daily 36,400 $364
3/28/06 Vail Film Festival Profile Colorado Film Society - --
Monthly Newsletter
3/30/06 Rock, Pop, Acoustic: The Hotel Cafe I LA City Beat 260,000 I $2,600
3/21/06 Winter Activities I Rocky Mo un tain News 694,281 $6,942
3/23/06 Get a sneak peak of some Vail Film Fest The Vail Trail 39,000 $390
films
3/25/06 2006 Vail Film Festival screenings start Summit Daily News 22,100 $221
March 30
3/27/06 Crary Idea Segways into New Lives I DenverPost 687,183 $6,872
3/28/06 "10 MPH" has rollout at Vail fest DenverPost 687,183 $6,872
3/28/06 I Get Arts and Entertainment Feeds I Vail Daily 36,400 $364
3/28/06 I Vail Film Festival: Take 3 I Vail Daily 36,400 I $364
3/29/06 Vail film fest will rock with mix of Rocky Mountain News 694,281 $6,942
genres, celebs
3/29/06 I Sharpening an edg I Vail Trail 39,000 $390
3/29/06 Dare us to be different I Vail Trail 39,000 $390
3/29/06 Vail native stirs up'Ohs' in Hollywood Vail Daily 36,400 I $364
3/30/06 Does the Vail Film Festival wear furry Vail Daily 36,400 $364
boots and a Chinchilla coat?
3/30/06 I 'Snow Blind' to showcase local riders Vail Daily I 36,400 I $364
Vail Film Festival 2006
Media Coverage
i'
1
Print Media Coverage (continued)
Date Placement Outlet Impressions Ad Value
3/30/06 Seven Days to Live Colorado Springs 93,600 $936
Independent
3/31/06 Beware: some films made for mature Vail Daily 36,400 $364
audiences
3/31/06 High in the Sky Vail Daily 36,400 $364
4/9/06 Gotcha: The Most Fabulous Celeb The New York Daily News 1,790,318 $17,903
Photos of the Week, Kip Pardue
Sept-06 Interview with Scott Cross Colorado Senior Beacon 29,900 $299
TOTALS 32 -- 6,115,329 I $54,280
Broadcast Media Coverage
Date Show Outlet Impressions Ad Value
3/4/06 Good Morning Vail KVBA-TV8 70,000 $875
3/8/06 Plum TV Ticker Plum TV 600,000 $7,500
3/12/06 Good Morning Vail KVBA-TV8 70,000 $875
3/16/06 The MorningNoon&Night Show Plum TV 600,000 $7,500
3/18/06 Good Morning Vail KVBA-TV8 70,000 $875
3/26/06 Good Morning Vail KVBA-TV8 70,000 $875
3/30/06 Good Morning Vail KVBA-TV8 70,000 $875
(Mary Murcko, Steve
3/31/06 Good Morning Vail KVBA-TV8 70,000 $875
3/31/06 The MorningNoon&Night Show Plum TV 600,000 $7,500
(Mary Murko, Steve
4/1/06 Good Morning Vail KVBA-TV8 70,000 $875
(Melissa Joan Hart)
4/1/06 The MorningNoon&Night Show Plum TV 600,000 $7,500
(Bestlife Lodge - Mary Murko, Stalking
Santa)
4/1/06 Uncompressed (Melissa Joan Hart, Anita MHD Airs in 25 markets, --
Thompson, Tricia O'Kelly, William 21 times in 1
Forsythe) week
4/2/06 Good Morning Vail (Ali Selim) KVBA-TV8 70,000 $875
4/2/06 The MorningNoon&Night Show Plum TV 600,000 $7,500
4/15/06 The Inside Reel: The Vail Film Festival Zilo 10,000,000 + $125,000
TOTALS 14 - 13,560,000 $169,500
Online Media Coverage
Date Placement
1/25/06 Indie Film All-Stars Join Firefox Flicks Crew
2/7/06 FYI - Film Your Issue
Outlet
Mozil la
Yahoo! News
2
Estimated
Visitors/Week
Online Media Covevage (continued)
Estimated
Date Placement Outlet Visitors/Week
2/28/06 World Premiere of "Snow Blind" at Vail Film SnowCountry.com 10,000,000
Festival
March-06 Vail Film Festival WestWord.com 11,460
Event Calendar Listing
March-06 Vail Film Festival DailyCamera.com 2,865 i
March-06 Dates & Events: Vail Film Festival Colorado.com --
March-06 Vail Film Festival Coming in March Slifer, Smith & Frampton Real Estate --
Community News
3/1/06 The Vail Film Festival and Firefox Kevin Saunder's Firefox Blog
3/1/06 Events Around Town NBC - Channel 9 News 127,833
3/8/06 Vail Film Festival Announces 2006 Film Yahoo! News --
Selections and Festival Jurors
3/8/06 Vail Film Festival Announces 2006 Film Netscape Celebrity --
Selections and Festival Jurors
3/8/06 Vail Film Festival Announces 2006 Film KPLC-TV (Lafayette, LA) 14,000
Selections and Festival Jurors
3/8/06 Vail Film Festival Announces 2006 Film WHO-TV (Des Moines, IA) 119,000
Selections and Festival Jurors
3/8/06 Vail Film Festival Announces 2006 Film Interest! Alert --
Selections and Festival Jurors
3/8/06 Vail Film Festival Announces 2006 Film KCBD News (Lubbock, TX) 35,000
Selections and Festival Jurors
3/8/06 Vail Film Festival Announces 2006 Film KRNV TV (Reno, NV) 28,000
Selections and Festival Jurors
3/8/06 Vail Film Festival Announces 2006 Film KTVO TV (Kirksville, MO) --
Selections and Festival Jurors
3/8/06 Vail Film Festival Announces 2006 Film KWU TV (Las Vegas, NV) 7,000
Selections and Festival Jurors
3/8/06 Vail Film Festival Announces 2006 Film The Press Enterprise 371,000
Selections and Festival Jurors
3/8/06 Vail Film Festival Announces 2006 Film WAFF TV (Huntsville, AL) 49,000
Selections and Festival Jurors
3/8/06 Vail Film Festival Announces 2006 Film KRON TV (San Francisco, CA) I --
Selections and Festival Jurors
3/8/06 Vail Film Festival Announces 2006 Film ForbesMagazine I 1,792,000
Selections and Festival Jurors
3/8/06 Vail Film Festival Announces 2006 Film WTKR TV (Norfolk, VA) 42,000
Selections and Festival Jurors
3/9/06 City Spirit DenverPost 242,210
3/9/06 Vail Film Festival Announces 2006 Film WATETV(Knoxv///e, TN) 6,000
Selections and Festival Jurors
3/9/06 Vail Film Festival Announces 2006 Film W/S 10 TV (Columbia, SC) 18,000
Selections and Festival Jurors
3/9/06 Vail Film Festival Announces 2006 Film WLOXTV(South Mississippi) 8,000
Selections and Festival Jurors
3/9/06 Vail Film Festival Announces 2006 Film WF/ETV 11,000
Selections and Festival Jurors
3
Online Media Covelrage (continued)
Estimated
Date Placement Outlet Visitors/Week
3/9/06 Vail Film Festival Announces 2006 Film KAlTS 4,000
Selections and Festival Jurors
3/9/06 Vail Film Festival Announces 2006 Film KWWL (Cedar Rapids, Ml) 4,000
Selections and Festival Jurors
3/9/06 Vail Film Festival Announces 2006 Film KLFYTV(Lafayette, LA) 8,000
Selections and Festival Jurors
3/9/06 Vail Film Festival Announces 2006 Film WPR/TV(Providence, RI) 8,000
Selections and Festival Jurors
3/9/06 Vail Film Festival Announces 2006 Film WEHT TV (Evansville, IN) 4,000
Selections and Festival Jurors
3/10/06 Vail Film Festival Announces 2006 Film Vail Daily 46,758
Selections and Festival Jurors
3/11/06 Johnson Speaks on "New Inspiration for the Hamilton College News -
Nation"
3/12/06 Movies and Skiing Reel Talk Movie Reviews 300,000
3/12/06 Movies and Skiing KOAA.com --
3/12/06 Action County: Jefftormack Summit Daily News 13,613
3/15/06 Left of Ordinary, Right of Orthodox: Vail Film The Vail Trail -
Festival Celebrates the Indie Spirit
3/17/06 Its All About the Story The Vail Daily 46;758
3/20/06 Doin' Their Thing: 10 MPH Reel Talk Movie Reviews 300,000
3/20/06 Doin' Their Thing: 10 MPH KOAA.com -
3/20/06 Vail Film Festival Vail Valley Chamber of Tourism Calendar -
ofEvents
3/21/06 Film Your Issue FilmThreatccm 12,302
3/21/06 Winter Activities Rocky Mountain News 196,000
3/22/06 Film Your Issue, Take 2 Cinematicalcom --
3/23/06 Get a sneak peak of some Vail Film Fest films The Vail Trail -
3/23/06 Sweet Land Review Reel Talk Mo vie Re views 300,000
3/23/06 Sweet Land Review KOAA.com -
3/25/06 2006 Vail Film Festival screenings start March Summit Daily News 13,613
30
3/25/06 Alan Cumming on 'Sweet Land' and More Reel Talk Movie Reviews 300,000
3/25/06 Alan Cumming on'Sweet Land' and More KOAA.com -
3/28/06 10 MPH" has rollout at Vail fest Denver Post i 242,210
3/28/06 Illinois State Hosts Film Your Issue Screening Illinois State University -
and Discussion April 5
3/28/06 Get Arts and Entertainment Feeds Vail Daily 46,758
3/28/06 Vail Film Festival: Take 3 Vail Daily 46,758
3/29/06 Vail film fest will rock with mix of genres, Rocky Mountain News 196,000
celebs
3/29/06 Sharpening an edge Vail Trail i --
3/29/06 Dare us to be different Vail Trail --
3/29/06 Vail native stirs up'Ohs' in Hollywood Vail Daily 46,758
3/29/06 Rock, Pop, Acoustic: The Hotel Cafe LA City Beat -
4
Online Media Coverage (continued)
Estimated
Date Placement Outlet Visitors/Week
3/29/06 Film Your Issue Contest Internet Video Magazine 12,200
3/30/06 Does the Vail Film Festival wear furry boots Vail Daily 46,758
and a Chinchilla coat?
3/30/06 'Snow Blind' to showcase local riders Vail Daily 46,758
3/30/06 Seven Days to Live I Colorado Springs Independent
3/31/06 Beware: some films made for mature Vail Daily 46,758
audiences
3/31/06 I High in the Sky Vail Daily 46,758
3/31/06 Sharpening an edge: Vail Trail _
The Cross brothers are on a quest to expand
the valley's culture
i 4/1/06 I Jonathan Silverman: One Happy Guy ' Reel Talk MovieRewews 300,000
4/1/06 Jonathan Silverman: One Happy Guy KOAA.com _
4/2/06 Snow Blind World Premiere @ Vail Film Festival ' SnowboardMagazine --
4/8/06 2006 Vail Film Festival Awards Reel Talk Movie Reviews 300,000
4/8106 2006 Vail Film Festival Awards + KOAA.com I -
TOTALS 170 - 15,819,128
Radio Media Coverage
Date Show + Outlet Impressions Ad Value
3/27/06 Interview with Scott Cross, Sean Cross KTUN, KSKE, KKCH 27,000 $135
3/29/06 Interview with Dirk Simon, Bill Levasseur KTUN, KSKE, KKCH 27,000 ' $135
3/31/06 Interview with Melissa Joan Hart KTUN, KSKE, KKCH 27,000 $135
3/31/06 Interview with Jam Director Craig KTUN, KSKE, KKCH 27,000 $135
Serling and William Forsythe
3/31/06 Afternoon Drive Time KTUN, KSKE, KKCH 27,000 $135
4/1/06 Interview with Lucas Fleisher of Outside KTUN, KSKE, KKCH 27,000 $135
Sales
TOTALS ' 6 - 162,000 $810
5
,.1
GROG F%`LtL? /5,,?
sz? L42 ,? - '?-/A- 7/6&'
17
_--
I-
11w
6A)
v
- ?"---
7/1
I
j
i
Ii i4
;r
?G
s l : Q 1?l
h
? F /?
tl '.
h
?Kll
.Aad
?l a_
-4?1 -
-zz c -
0
1lI?,?, N
i
1-i• - J .
1
i
1•
-) v
1 J ? y ?-
fem.
?-=may
4
n
c
GIA-
%? ? I
14
V ?(
1' 'v
'i f?
M ?^
1 ? k-A
-.7 I
t't 42
y ?----
j.
ti,
c
19rl-°
r
r
-ell
N L A J/1.1}-L?? / 1
!
14
Il,
99
t,
i'
-? Vt
1
z2o
i?
3
<G?-off---- ?e.? ---
Ij
4. CL-?? ???
6)
,ice
5-1
zx?
z
t
V'
11
k?K.
I
J
ts? 1 ,? C
f
1 ?
,
", ?f /cam L
1t
10,
110,
?f C
.I"
r---
` S,' / CJ ` - ems- '?-
42-
` G?
1
1, .
1-1
I
1 ,. J
t
O
't
4t' fi
'?1 t 4
a
t
It-
?' t
11`
w
1
:?
??i
?? l ? _
,?4`y r ?
?? ? ; ?? ?`
?'
.._.. .
'1
,,
???,
?.
,? i
??
'"'' N ,
1 ,..__--
N?
U
,,,??
d?
?1
?4]a3
11?
?1 ? - ?
?S
??yyyy{{,
?7?
l
???
??I
?}pa?
'^ 1
A'
?.{{
r p.?
f?
,i
!1
???
??
.?.
??
?aa?
h?
1?C'j`
q'