HomeMy WebLinkAbout2020-02-11 VEAC Presentation - CensusCENSUS 2020:
Introduction and
Update
Outline
•What is the CENSUS and why is it important?
•Ease
•What to Expect (esp. for Home Mail Delivery vs. PO Box Holders)
•Timelines and Key Dates
•Local Initiatives and Partnerships
•Encouraging employees and fellow businesses to support the Census
•Additional Resources
Town of Vail | CENSUS 2020: Introduction and Update | vailgov.com
It’s Important
•The Census is a constitutionally mandated count of every person living
in the US, once (only), and in the right place
•It occurs once every ten years (ever since 1790)
•Census information is used to…
•Ensure fair representation: reapportion the House of
Representatives (435 seats)
•Draw/redraw the boundaries of congressional and state legislative
districts and voting precincts
•Determine how more than $675B of federal dollars are distributed
each year (state, county and community programs)
•Inform planning decisions of at all levels of government (schools,
roads, health care, etc.)
Town of Vail | CENSUS 2020: Introduction and Update | vailgov.com
It’s Easy –What to Expect…
•In most cases*, initial correspondence will NOT include the paper
Census form. Rather, it will include an “Invitation to Respond”.
•~95% of U.S. households will receive their invitation in the mail.
Households where mail is not received at the home’s physical
location will receive an invitation when a census taker hand
delivers it. (Type of Enumeration Area (TEA) Viewer)
Town of Vail | CENSUS 2020: Introduction and Update | vailgov.com
Ways to
Respond
2020 Census Offers More Choices
Internet (more efficient, cost-effective and "green“)
Phone
Paper (mail-in)
In-Person
Self Response Available Until July 24, 2020
It’s Easy –What to Expect…Home Mail Delivery
•Timeline (Mail Delivery):
•Invitation to Respond: 3/12 –3/20
•Reminder letter: 3/16 –3/24
•Reminder postcard: 3/26 –4/3
•CENSUS DAY –April 1, 2020
•Reminder letter and paper Questionnaire: 4/8 –4/16
•Final reminder (“It’s not too late”) postcard: 4/20 –4/27
Town of Vail | CENSUS 2020: Introduction and Update | vailgov.com
It’s Easy –What to Expect…Hand Delivery (For PO Box Holders)
•Timeline (Hand Delivery):
•Invitation to Respond: 3/16 –4/10
•Follow up (reminders) are likely to occur less, and dates of follow
up are unclear.
•CENSUS DAY –April 1, 2020
•Paper Questionnaire: After 4/8
It’s Easy –What to Expect…Other CENSUS Dates
•Timeline:
•Group Quarters Enumeration
•Advanced Contact: 2/3 –3/6
•Group Quarters: 4/2 –6/12
•CENSUS DAY –April 1, 2020
•In-Person Non-Response Follow-Up: Begins 5/9 (for ALL
residences that have not responded)
•Deadline for Self-Response –July 24, 2020
Town of Vail | CENSUS 2020: Introduction and Update | vailgov.com
It’s Easy –Who should participate?
•EVERYONE!
•One CENSUS complete per household –count everyone living there as
of April 1, 2020
•This includes everyone who is living and sleeping there most of the
time (i.e., 6 months plus 1 day).
•If someone has no usual home elsewhere, they should be counted
where ever they are on April 1st.
•Other Situations:
•2nd Homeowners
•Apartment residents
•Lock-offs (in-law suites), and some EHUs
•College Students
•Foreign nationals (e.g. seasonal workers)
Town of Vail | CENSUS 2020: Introduction and Update | vailgov.com
Local Initiatives to date and in the works
•The TOV is an active participant in Eagle River Valley’s Complete Count
Committee (ERVCCC)
•(ERVCCC recently applied for and received $34k in grant funding
which will go toward outreach, and general Census education, likely
to include message boards, printed materials, translation services,
newspaper, radio and local TV advertisements)
•Partnering with Vail Public Library
•Distribute an informational mailer to all registered EHU owners
•Reach out to HOAs and Property Management companies
•Push notifications through the various channels available to the Town’s
Communications Division
•Leverage their outreach capabilities
•Efforts to target the area’s largest employers (e.g. Vail Health, VR,
ERWSD, TOV, etc.), and small businesses through outreach with
VCBA and VEAC
•Deliver the message to their staff via employee newsletters,
brochures, paycheck inserts, billing notices, etc.
Town of Vail | CENSUS 2020: Introduction and Update | vailgov.com
Educating the public on Social Media -
Hyperlinks here for you
Facebook
LinkedIn
Twitter @uscensusbureau
Instagram
#2020Census
Final Thoughts
•Our priority is to engage local stakeholders and motivate people to
respond.
•People shouldn’t boycott the entire questionnaire over one question –
the survey is important.
•Anyone with specific questions about the form or how to answer is
encouraged to call the toll-free number and respond by phone.
•It’s your civic responsibility! (not optional)
•The sooner a person completes their census, the sooner they will stop
hearing from the Census Bureau.
•The Census Bureau is looking to hire local Enumerators –
https://2020census.gov/jobs or text “Colorado jobs" to 313131
Town of Vail | CENSUS 2020: Introduction and Update | vailgov.com
•Additional Resources:
•Websites:
•CENSUS Mail Contact Strategies Viewer / Hard to Count Maps
•CENSUS Type of Enumeration Area (TEA) Viewer
•CENSUS Response Outreach Area Mapper (ROAM)
•FederalRegister.com (final residency criteria)
•American Community Survey
•U.S. Census Website
•Eagle River Valley Complete Count Committee
•Colorado Department of Local Affairs (DOLA) Census site
•2020 CENSUS Questionanaire explanation
•2020 CENSUS Questionnaire sample copy
•Video Guide for Completing the Questionnaire
•2020 CENSUS Invitation Letter sample
•Local Resources:
•Sean Koenig, GIS Coordinator
•Vail Public Library Staff
•CENSUS Bureau phone or field enumerators