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HomeMy WebLinkAbout01. 2019-10-16 CSE Funding Minutes Draft COMMISSION ON SPECIAL EVENTS MEETING 2020 FUNDING ALLOCATION Vail Golf Clubhouse Wednesday, October 16 @ 8:00am Commissioners present: Biszantz, Valenti, Gordon, Davis, Rediker, Kundolf, Wadey Education and Enrichment Funding Discussion @ 8:23am Vail Veterans Program Requested: $20,000 CSE funded: $18,000 Vail Symposium Requested: $40,000 CSE Funded: $32,000 Commentary: Marco: Can get more from elsewhere Barry/Raylaa: This is our most iconic EE event Kim: 30 years into this event, they should have more sponsors. Through the Lens Requested: $10,000 CSE: $7,000 Integrated Wellness Seminar (NEW) Requested: $8,000 CSE Funded: $0, with in-kind if needed Commentary: - Against: Sam-She can probably fun this herself if she charges enough. Only going to be a 20- person event. Presentation wasn’t strong enough. Need a better idea of what event is - For: It’s a time we need people to come to town Heart and Sole! Requested: $10,000 CSE Funded: $5,000 Ali: Great marketing getting people in the community there Family Education Efforts of Mountain Youth (new name- not new event) Requested: $5,000 CSE Funded: $4,500 with in-kind offers Commentary: Taking great approach to mental heath in the valley where no one else is. Could we offer in-kind? Town of Vail Art Series Requested: $15,000 CSE Funded:: $13,000 Commentary: Ali/Barry: Could she raise the cost from $20 to $25 for a ticket. Marco: Super strong event and impressed how she spends our dollars. Chinese New Year Celebration (NEW) Requested: $1,000, with Donovan in-kind CSE Funded:: $500 and in-kind – and have to invite other schools to be a part of it Commentary: Kim-Good opportunity for schools to VMS and BMHS to work together. Great IF there is integration with all schools. Betty Ford Alpine Gardens Requested: $30,000 CSE Funded: Commentary: Barry: The second most recommended on trip advisor. Sam: events that are more year round/not single day have more impact. Attracts all ages The Vail Astronomy Night Requested: $10,000 CSE Funded: $10,000 Commentary: New proposal for more money for more events. We want to be a part of event dates after we see how it goes this year. 10th Mountain Legacy Parades Requested: $30,000 CSE Funded:: $20,000 Commentary: Council loves it. Vail Resorts need to purchase gear for this season vs. renting it. Can’t Vail Resorts pay for their own equipment Project Funway 2010 Requested: $10,000 CSE Funded: $4,000 Commentary: FYI reminder that staying flat is a huge vote of confidence. Rayla: Opposed: This is a mediocre event. Charging $25/ticket this year Tedx Vail Women Request: $10,000 CSE Funded: $0 Commentary: Lack of faith in production team. Just one day of talks then other offerings. Only 30 women came. Kid event at Battle Mountain is run by students and they don’t get any money and they get hundreds of people to come Global Solutions Forum Requested: $5,000 CSE Funded: $0 Commentary: They have speakers coming that are impressive. This is a smart place to demonstrate ability to say no. Are they being financially responsible with their promotion cost Community Leadership Academy Requested: $7,000 CSE Funded: $5,000 Commentary: Rayla against because this is an opportunity to reach out to other businesses and use the Mac. Can they offer scholarships to local businesses? Not offered to enough small businesses through VCBA and bring price down for those businesses. Challenge to come up with different ways to get more diversity in those attending. This will be a trial year to determine what funding will be in the future. Can also pull from employees who go through Prima Vail Sam- I want community events hosted in Vail and inspire people to start businesses in vail. Mountain Art Collection – Dance/Art Education Requested: $30,000 CSE Funded: $10,000 Commentary: Can he focus on one of them. Will $10k be enough seed money? Kim – such growth potential for recreation, community involvement etc. Concern is that the person owning it has the building for sale. Marco – Idea that someone can find space for dormant space is a great opportunity. Can be part of Civic Area plan. Keep in mind if the Music Series is successful, it will greatly help fund this. Need to give specific direction that we want the two Master Classes and two Music series (salsa and swing, to appeal to different demo). Focus on those and not spread it too thin. Boulder Taiko Drumming Requested: $15,000 CSE Funded: $5,300 Commentary: To build upon and strengthen the relationship of our sister city. We get so many visitors from Japan and it would be great to build upon that. Holding it at VMS deters other schools from participating. Could it be held somewhere else like the MAC or Ford Amp. Unanimous decision made @2:13PM, funding 4 new EE events Community, Recreation and Culture Funding @ 10:05am Vail Family Fun Fest Requested: $20,000 CSE Funded: $15,000 MAC Music Series Requested: $30,000 CSE Funded: $28,000 Commentary: If this does well, we won’t have to fund them in EE moving forward Vail Film Fest Requested: $75,000 CSE Funded: $0 Commentary: - Mark and Marco for. All others against - This is never going to be a Sun Dance. Need a known benefactor and until we have that, it won’t grow. After 18 years into it, it hasn’t grown and status quo. You can only see it’s happening if you know about it. Not being inclusive of community - Good for Snow Sports area and appeals to guest. Guest is media savvy so we get social coverage. However, every theatre is sold out so not a lot of room for growth. Not thrilled they are going winter vs. summer. - They used to have high end sponsors. Where did they go? - Based upon off-peak periods, this time period doesn’t have a need for extra programing Gourmet on Gore Requested: $65,000 CSE Funded: $40,000 Commentary: Against: Giant portion of our budget and wrong time of year to be deploying dollars. We asked them to change dates and they wouldn’t. For: It’s the correct demographic. Successful, crowded is good. Like how it melds into Farmers Market. Note: Need to look into the number of events happening over Labor Day to keep town safe and 3 groups work together to ensure footprint consistency. Town suggested alternative footprint options and GoG were reluctance to adjust footprint. Vail Oktoberfest Requested: $85,000 CSE Funded: $60,000 Commentary: This event is wildly successful. We can ween them off. No because they will have trouble getting other sponsors since this is popular time of year. How can we differentiate ourselves from all other Oktoberfest? But it’s crowded both weekends, so it works Vail America Days Requested: $75,000 CSE Funded: $67,500 Commentary: Biggest expense is security and fourth falls on a Saturday so will need more of it Vail Whitewater Race Series Requested: $7,000 CSE Funded: $7,000 Vail Summer Bluegrass Series: Requested: $45,000 CSE Funded: $40,000 Commentary: Need to focus more on liquor. What about a huge blow out Bluegrass weekend Thurs – Sun? Vail Beaver Creek Restaurant Week Requested: $20,000 CSE Funded: $17,000 Commentary: Restaurants want to move it back, so compromise is change to 14 days, not just 10. Bulk of budget to go to Spring World Pro Ski Tour Requested: $50,000 CSE Funded: $0 Commentary: I want to see how the event goes this December to see if it’s successful Vail Yeti Hockey Club Requested: $18,000 CSE Funded: $15,000 Commentary: Do they get in-kind? Vail Lacrosse Shootout Requested: $20,000 CSE Funded: $14,000 They came before Vail America Days was established. They are all over the world. Strong heads in beds, long stay Vail Lacrosse Tournament: Requested: $5,000 CSE Funded: $5,000 Vail Craft Beer Classic and Rocky Mountain Burger Battle: Requested: $80,000 CSE Funded: $65,000 Commentary: Quality of burger battle was great despite weather. Do better integrating with local restaurants Vail Classic Invitational Requested: $10,000 CSE Funded: $8,000 Commentary: Invitational will bring full families to stay. With second set of equipment they can double the attendance. Taste of Vail Fall Wine and Food Classic Requested: $28,000 CSE Funded: $20,000 Taste of Vail Spring Wine & Food Classic Requested: $58,000 CSE Funded: $55,000 Commentary: Because it’s the 30th Anniversary, want to give them more. Why not do one taste of Vail just in Spring? Vail Farmers Market farm to Table Series Requested: $25,000 CSE Funded: $15,000 Commentary: want funding to go up so there can be 4 instead of 3 last year Vail Farmers Market & Art Show Requested: $55,000 CSE Funded: $43,000 Commentary: Small investment for huge economic impact. Have more farmers and local businesses than ever. Trained eye to improving level of craftsmanship. Not a lot of free independent travelers to come specifically for event but re-enforces their decision to come and stay an extra day. Reyla: Like the idea of the wagon provided to get their products to their car Revely Vail Requested: $175,000 CSE Funded: $0 Vail Pickleball Open Requested: $10,000 CSE Funded: $5,000 Commentary: Right on brand Super Hero Ski Day Requested: $5,000 CSE Funded: $3,000 Vail King of the Mountain Open Requested: $15,000 CSE Funded: $10,000 Bourbon and Bacon Fest Vail (NEW) Requested: $75,000 CSE Funded: $45,000 ($1,000 In-kind) Commentary: - Need to decide on best dates. Memorial Day? Kentucky Derby? Third weekend Lionshead and a two-day event. Remind them about the Farmers market so no Solaris area - It’s already a big producer that will do it well and there is a built-in audience. Has a ton of potential and want to give seed funding. - Want to get them before they go elsewhere Vail Mountaineers Hockey Sportsmanship tournament Requested: $10,000 CSE Funded: $10,000 Commentary: Fully funded based upon time of year and heads in beds The Steadman Clinic Vail Cup Requested: $6,000 CSE Funded: $4,000 Legacy Fighting Alliance Requested: $25,000 CSE Funded: $18,000 Commentary: Date? Offered him Memorial Day?18. Give them a better weekend. Pink Vail Requested: $10,000 CSE Funded: $5,000 Vail Valley Cup Requested: $18,300 CSE Funded: $12,000 Commentary: This event packs the town. Use that money to raise the bar in quality She uses room roster and hotels dislike it Powabunga Requested: $115,000 CSE Funded: $79,790 ($62,000 in-kind plus $2,000) Commentary: Rayla: Bought a lot of infrastructure last year. Market more in the front range. Learned a lot of lessons Sam: Date choice changing to Closing Day isn’t a hotel draw, but this could pull in stays Kim: Huge potential. Good weekend Mark: Doubled because he mentioned Beck (A list performance on closing day) Barry: Powabunga came in second in events, with Burton first and Snow Days third. Love demographic Date move it strong for partnership with VR Marco: Second Barry with win with mountain on closing day Kids Adventure Games Requested: $40,000 CSE Funded: $40,000 Resonates with our guests and families World Figure & Fancy Skating Championships & Festival Requested: $7,500 CSE Funded:: $0 Commentary: One of the only of its kind. Not heavily attending. Website very hard to reserve tickets. Difficult to watch. Event has moved to Lake Placid. Vail Automotive Classic Requested: $7,000 CSE Funded: $5,000 Commentary: Great town showing Vail Arts Festival Requested: $8,000 CSE Funded: $7,000 Commentary: She has been responsive to our comments Kick it 3v3 National Championships Requested: $30,000 CSE Funded: $25,000 Commentary: They say “championships” but not really a championship. A lot of the funding goes to other events. There is a number that we could lose them. Want to start finding what that number is. Does take place 100% in Vail Vail Mountaineers Alumni Weekend Requested: $10,000 CSE Funded: $5,000 Commentary: Marketed to front range and aspen summit clubs. Game had 3-400 people. Hockey club has to pay the Avalanche $10k. Brought key hockey players in. Prices doubled because of number of alumni who want to participate. SKI for MS: Jonny Moseley's Vertical Challenge Requested: $10,000 CSE Funded: $4,000 Commentary: Jonny Moseley really participates and draws people in. Potential that Pink Vail had a few years back. Winter wonders and Haunted House Requested: $25,000 CSE Funded: $0 Commentary: VRD purchased their own bumper cars and will be open weekly to public so don’t need this programing necessarily. She seemed disorganized. Want to see this idea be more fully baked. 2020 Vail Skating Festival Requested $25,000 CSE Funded: $20,000 ($9,000 of in-kind) Commentary: Money goes to ice shows, not the workshops, which is why it’s not in EE Marco: Feel like ice skating shows don’t draw enough people Barry: Skating NPS is through the roof Mark: This quote seems high level show at good budget. Kim: Need to give direction to get the word out better. Difficult time of year for locals to attend event, first weekend of Christmas. Lodging is prohibited. Sam: Better of the two skating festivals Vail Outlier Off-road Festival Requested: $35,000 CSE Funded: $25,000 Commentary: Addition of gravel race for next year Barry: do better job of integrating local community but great event and brings people in to stay in town. He adapts with the evolution of mountain biking Unanimous CRC funding decision made @ 2:15pm, funding 4 new CRC events