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Home My WebLink About03. Superhero Ski Day CRC 2019 Event Recap No Survey (003)Event Recap: Superhero Ski Day Cultural, Recreational & Community Category April 3, 2019 Superhero Ski Day: March 9, 2019 Cathy Ethington Phone: 970.524.5761 Cathy@roundupriverranch.org 2 Overall Event Highlights & Successes 3 •Over $58,000 raised in 2019 which is a 164% increase from 2018 •Efforts on team recruitment increased registration numbers to over 300. •64% of attendees were first time participants in Superhero Ski Day •Adaptive Ski Program partnership with Access Unbound doubled in size to include 9 Camper Families and over 30 family members. •Marketing efforts were multi-platform and included targeted outreach to Denver market. Estimated Attendance Results 4 •Estimated attendance: 308 Registered Participants •38% of attendees attended the event last year and 9% of attendees have attended all 3 years of the event. Estimated Attendee Profile Results 5 Attendees came from … •Eagle County- 65% •Denver Area- 19% •Other areas in Colorado- 4% •Out of State- 12% Estimated Spending Results 6 Estimated average spending per person: •Dining: $20 *lunch on mountain, dinner •Shopping: $15 •Lodging: $50 *accounts for those who would not need lodging because they are local •Other Activities: $15 •Total average spending per person: $15 Event Strengths & Weaknesses 7 How did the event exceed expectations? •The fundraising goal for the event was budgeted at $35,000 and we were able to raise over $57,000 •We saw increased geographic diversity in registrantion highlighting the efforts to increase recruitment to over 300 participants. What are areas for event improvement? •An area of improvement for the event is more recruitment of participants from the 19-24 age range as that was our lowest percentage of attendance at 5%. How did this year’s event compare to last year? •The event was much larger than last year's event from all angles- more fundraising, more participants, more adaptive ski program participants, more marketing efforts, and more activities going on throughout the day. Vail Brand Compatibility The Premier International Mountain Resort Community 8 How did the event /program support the Vail Brand? •Superhero Ski Day supported the Vail Brand by providing life-changing experiences for all attendees. We had campers and fundraisers skiing for the first time ever! They stayed overnight and invited their friends to celebrate with them all day, while spending time in Vail. •Not only was Superhero Ski Day a life-changing experience for campers, but for some families, Superhero Ski Day was their only vacation this year. Participants commented on how lovely the Vail community was and said they were excited to return. •64% of guests who attended were new to this event. Guests got the chance to create memories that will last a lifetime on the slopes for an amazing cause – helping kids with serious illnesses. •Watching our kiddos ski on the mountain using adaptive equipment (those who would have never had this opportunity) – is truly like nothing else on earth. Community Contribution 9 How did the event impact Vail’s sense of community? The event has and will continue to impact Vail's sense of community in a variety of different ways: •By partnering with other local organizations including Vail Mountain Rescue and Access Unbound we celebrate the variety of other nonprofits and organizations that make Vail a wonderful place to live and vacation. •We continue to engage local groups including schools like Vail Mountain School and Eagle County Charter Academy to foster a love of philanthropy in the next generation of Vail's leaders. •Roundup River Ranch serves local children and this event allows them to engage with friends, family, and community in supporting an organization that is important to them. Topline Marketing Efforts 10 What are the top 3 successful marketing tactics, executions or results from your event/program? •Print media placements and PR articles, which created awareness leading up to the event. •Event Mentions from community partners in E-newsletters and social media. NOTE: Survey was included as part of our registration. 68% of those who registered selected - Word of Mouth as how learned of the event. •Digital: Paid social media and email communications targeted new attendees and specific geographic areas to increase awareness. Potential for Growth & Sponsorships/Media Exposure 11 How do you see the event evolving next year? •The event will continue to evolve in size. We hope to use more targeted recruitment to continue to diversify our registrants included but not limited to focusing on various geographical locations as well as age groups. What sponsors do you plan to target next year? •We plan to target a few high-level sponsors to serve as the presenting sponsor for the event at the $10,000 sponsorship level. Our focus will be larger, national and international corporations that celebrate or encourage a mountain lifestyle, for example Subaru. •We also plan to continue to pursue our $500 level community sponsorship in order to engage more local businesses. How will you leverage media exposure and extend the marketing reach next year? •We plan on budgeting more dollars for paid advertising in social media and digital advertising; targeting ads locally and in Denver and Front Range areas. Sustainability Efforts 12 What measures were taken at your event/program to support the environmentally- friendly goals of the Town of Vail? •Encouragement of carpooling to event •Targeted marketing about using bus system. What waste reduction methods were used during your event/program? •Use of water stations instead of plastic water bottles. •Use of dishes instead of single use plates. How could you improve on sustainability efforts for next year’s event? •Use of electronic waivers for registration. •Use of an app instead of physical credentials. The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable Event Budget 13 Item $ Total Event Budget: $13,480 CSE Funds: $2,500 Cash Sponsorship (not CSE): $55,500 (includes sponsorship, registration, and peer to peer fundraising) In-kind Sponsorship: $10,000 Marketing Budget: $14,310 (includes in- kind) Profit & Loss: How did you use the CSE funds? (marketing, operations, staff, venue, etc.) Venue Additional Information/Appendix 14 •Provide detailed budget in the Appendix •Provide final marketing plan in the Appendix •Provide any additional information or marketing materials you think the CSE would benefit from