HomeMy WebLinkAboutSB2V19_RRC SURVEY_AllTotal economicimpact per attendeeday
Restaurants/bars/food concessions Shopping Lodging Recreation (Lifttickets ex. EpicPass, etc.)
Other items
$0$100
$200
$300
$400
Economic Impactper Attendee-Day$80 $35 $15 $14$9 $7
Direct Economic Impact to TOV per Attendee-Day
In commercial lodgingIn rent-by-owner lodgingVacation home/timeshareWith friends/familyOther
53%
29%
6%
9%
3%
Overnight Visitor Profile
1
2
3
4
5
6 or more
61%
16%
10%
3%
3%
6%
1
2
3 - 56 - 8
9 - 1415 or more
13%35%
32%13%
6%
Vail
Summit County
Edwards
Avon
Eagle/Gypsum
Beaver Creek
Other
68%
15%
12%
3%
3%
Under $50k
$50k-$100k
$100k-$150k
$150k or more
31%
31%
15%
24%
Overall Visitor Profile
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
19%
24%
23%
20%
9%
6%
Male
Female
53%
48%
Promoter Passive Detractor
0%
20%
40%
60%
80%Percent Responding66%
23%
12%
Likelihood of Recommending Event to a Friend or Family Member
0: None, Iwould havecome toVailanyway
1 2 3 4 5: Half myreason forcoming toVail
6 7 8 9 10: My onlyreason forcoming toVail
0%
20%
40%Percent Responding25%
10%
41%
1%1%1%1%3%4%9%4%
Importance of Event in Decision to Visit Vail Today - Overall
2019 Town of Vail funding
Direct economic impact to TOV
Economic impact payback ratio
TOV/VLMD sales tax impact
TOV/VLMD sales tax impact ratio $0.09
$27,241
$2.94
$882,655.62
$300,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and DemographicsAttendee Days0K
10K
20K
11.1K
Attendance Est
54%
NPS
Net Promoter Score
Overnightvisitor Full-timedownvalleyresident
Day visitorto Vail Full-timeresident ofTown of Vail
Seasonalresident ofVail Valley
0%
10%
20%
30%
40%Percent Responding39%
21%20%14%
6%
Visitor Type
ColoradoFlorida
Illinois
Texas
Tennessee
GeorgiaMassachusetts
New York 1%1%1%
1%2%
2%
3%78%
No74%
Yes26%
Attended Event Last Year?
2019 Vail Event Visitor Summary: Spring Back to Vail - All (Concert & Other)
April 11 - 14, 2019
Survey technique: Intercept & Post-event email. Number of years event has taken place in Vail (including 2019): 16
Overall
Overnight visitor
Seasonal resident of Vail ValleyFull-time resident of Town of VailFull-time downvalley residentDay visitor to Vail 8.77.15.34.1
5.1
6.3
Are youstaying:
How many peopleare staying in youraccomodationsunit?
Nights in thearea this trip
Where are yourlodgingaccommodationslocated?
Annual HouseholdIncome
Age
State/Country
Gender
Nightly Rate (ifPaid) Average: Median:$195$159
Overall
Overall
event
10th Mountain Parade
Pink Vail 2019
Powabunga Fest
Spring Back to Vail - All (Concert & Other)
Spring Back to Vail - Concerts Only
Sample Size: 340