HomeMy WebLinkAboutSB2V19_RRC SURVEY_Post Trip ReportRRC Associates Page 1
Report for Vail Events Survey 2019 - Spring
Back to Vail
Vail Events Survey 2019 - Spring Back to Vail
Response Statistics
Count Percent
Complete 47 81
Partial 11 19
Disqualified 0 0
Totals 58
0
11
47
0 10 20 30 40 50
Disqualified
Partial
Complete
RRC Associates Page 2
How did you hear about Spring Back to Vail? (Please check all that apply)
Statistics
Total Responses 52
Other:
Driving by
Friend in a Breckenridge told me about it
Go everyvyear
Google/Vail website
I've known about it for years.
In Vail and saw the banner over the covered bridge.
Vail website
23.1%23.1%23.1%
17.3%
9.6%
7.7%7.7%
5.8%
1.9%1.9%
0
5
10
15
20
25
Percent
RRC Associates Page 3
Vail.com
Visiting family
Web site
Word of mouth
RRC Associates Page 4
On which days did you attend Spring Back to Vail? (Please check all that apply)
Statistics
Total Responses 51
25.5%
60.8%58.8%
31.4%
0
10
20
30
40
50
60
70
Thursday, April 11 Friday, April 12 Saturday, April 13 Sunday, April 14Percent
RRC Associates Page 5
Which Spring Back to Vail events did you attend? (Please check all that apply)
Statistics
Total Responses 52
Other: (please specify)
None.
88.5%
32.7%
28.8%
9.6%
1.9%
0
10
20
30
40
50
60
70
80
90
100
Free concerts at
Ford Park
Festival Village World Pond
Skimming
Championship
Après and after
dark parties
Other: (please
specify)Percent
RRC Associates Page 6
Did you downhill ski or snowboard on Vail Mountain on any of the following days?
Statistics
Total Responses 52
25%
28.8%
38.5%
26.9%
42.3%
0
5
10
15
20
25
30
35
40
45
Thursday, April 11 Friday, April 12 Saturday, April 13 Sunday, April 14 None of the
abovePercent
RRC Associates Page 7
Do you have an Epic Pass?
Statistics
Total Responses 30
Yes
87%
No
13%
RRC Associates Page 8
Which pass type do you have?
Statistics
Total Responses 26
Other
Employee
Merchant Pass
3.8%
7.7%
11.5%
23.1%
53.8%
0 10 20 30 40 50 60
Epic 7 Day
Military
Other
Epic Local
Epic Pass (full)
Percent
RRC Associates Page 9
Which best describes you during your time in Vail for Spring Back to Vail?
Statistics
Total Responses 52
13.5%
17.3%
19.2%
21.2%
28.8%
0 5 10 15 20 25 30 35
A full-time resident of Town of Vail
A seasonal resident of Vail Valley
A full-time downvalley resident (living in Avon,
Edwards, Eagle, Gypsum, etc.)
A day visitor - left home & returned home the
same day
An overnight visitor to the region - spent 1 or
more nights away from home
Percent
RRC Associates Page 10
Which town/area do you live in (or nearest to)?
Statistics
Total Responses 10
10%
10%
10%
20%
50%
0 10 20 30 40 50 60
Gypsum
Edwards
Avon
Eagle-Vail
Eagle
Percent
RRC Associates Page 11
How many nights did you stay in the area while attending the event?
Count Response
1 0
3 1
4 2
6 3
2 4
2 5
1 6
1 7
2 12
Statistics
Total Responses 22
RRC Associates Page 12
Were your lodging accommodations located in:
Statistics
Total Responses 24
Other:
East Vail
4.2%
4.2%
4.2%
8.3%
79.2%
0 10 20 30 40 50 60 70 80 90
Other:
Edwards
Avon
Summit County (Dillon, Frisco, Breckenridge, etc.)
Vail
Percent
RRC Associates Page 13
Did you stay:
Statistics
Total Responses 24
Other:
Employee housing
Private Home
12.5%
12.5%
29.2%
45.8%
0 5 10 15 20 25 30 35 40 45 50
Other:
With friends/family who live in the area
In a vacation home or timeshare owned by you,
family or friends
In paid commercial lodging (hotel, condo rental,
etc.)
Percent
RRC Associates Page 14
What was the nightly rate of your accommodations? (Enter 0 if none)
Count Response
1 149
2 150
1 155
1 164
1 196
1 225
1 250
2 500
Statistics
Total Responses 10
RRC Associates Page 15
Including yourself, how many people stayed in your lodging accommodations (room,
condo, etc.)? (Enter 1 if alone)
Count Response
3 1
12 2
3 3
2 4
1 5
1 6
1 8
Statistics
Total Responses 23
RRC Associates Page 16
How important was Spring Back to Vail in your decision to visit Vail this trip, where 0
indicates the event had no influence and you would have come to Vail anyway, and
10 indicates that the event was your only reason for visiting Vail?
Statistics
Total Responses 44
Average 5.6
34.1%
6.8%
4.5%
4.5%
11.4%
4.5%
4.5%
29.5%
0 5 10 15 20 25 30 35 40
My only reason for coming to Vail10
9
8
7
Half of my reason for coming to Vail5
4
3
No influence: I would have come to Vail anyway0
Percent
RRC Associates Page 17
How likely are you to recommend Spring Back to Vail to a friend or family member,
on a scale where 0 is not at all likely, 5 is neutral, and 10 is extremely likely?
Statistics
Total Responses 51
Average 8.4
49%
11.8%
7.8%
13.7%
5.9%
7.8%
2%
2%
0 10 20 30 40 50 60
Extremely likely10
9
8
7
6
Neutral5
4
3
Percent
RRC Associates Page 18
Other than lodging and airfare, how much did you and your party spend per person
per day (on average) at the event or in the Town of Vail on the following items during
your trip?• Exclude all spending made outside of Vail • Enter 0 if none • Full-time and
seasonal residents of Vail: only include spending associated with your event outing
Restaurants/bars/food concessions - average $ per person per day
Response
50
8
200
35
100.00
40
20.00
70
40
10
60
25
200
20
300
25
0
150
50
RRC Associates Page 19
25
0
530.00
50
30
40
100
30
40
0
50
200
60
30
15
50
20
40
15
0
25.00
75
100
RRC Associates Page 20
75
40
RRC Associates Page 21
Other than lodging and airfare, how much did you and your party spend per person
per day (on average) at the event or in the Town of Vail on the following items during
your trip?• Exclude all spending made outside of Vail • Enter 0 if none • Full-time and
seasonal residents of Vail: only include spending associated with your event outing
Shopping (groceries, souvenirs, clothing, gifts, etc.) - average $ per person per day
Response
0
0
50
0
50.00
0
150
25
10
10
0
29
0
25
0
50
0
0
0
RRC Associates Page 22
2200.00
200
30
0
0
0
50
0
50
0
50
30
0
50
20
25
RRC Associates Page 23
Other than lodging and airfare, how much did you and your party spend per person
per day (on average) at the event or in the Town of Vail on the following items during
your trip?• Exclude all spending made outside of Vail • Enter 0 if none • Full-time and
seasonal residents of Vail: only include spending associated with your event outing
Recreation (ski lift tickets if you don't own an Epic Pass, rentals, ski school, etc.) - average $ per
person per day
Response
0
0
0
0
60
0
0
0
0
150
0
0
0
0
0
44
200
0
0
RRC Associates Page 24
0
0
400
0
0
50
0
100
0
0
RRC Associates Page 25
Other than lodging and airfare, how much did you and your party spend per person
per day (on average) at the event or in the Town of Vail on the following items during
your trip?• Exclude all spending made outside of Vail • Enter 0 if none • Full-time and
seasonal residents of Vail: only include spending associated with your event outing
Other items excluding lodging (parking, movie, etc.) - average $ per person per day
Response
25
0
0
0
45
50
0
10
100
0
0
0
0
0
1000
100
30
0
0
RRC Associates Page 26
5
120
0
25
50
15
0
10.00
100
0
10
RRC Associates Page 27
Prior to this trip, how many previous visits had you made to Vail?
Statistics
Total Responses 40
60%
10%
5%
10%
15%
0 10 20 30 40 50 60 70
11 or more
8-10
5-7
2-4
None, this was my first visit
Percent
RRC Associates Page 28
Please rate the following aspects of Spring Back to Vail, using a scale from 1 to 5,
where 1 is "poor" and 5 is "excellent."
Poor
1 2
Neutral
3 4
Excellent
5
Don't
Know
N/A Responses
Row % Row % Row % Row % Row % Row % Count
Access to and from the
Concert Event venue
2.1% 6.3% 4.2% 18.8% 64.6% 4.2% 48
Parking in Vail 10.4% 14.6% 14.6% 12.5% 33.3% 14.6% 48
Overall quality of the
Free Concerts at Ford
Park
% 4.3% 2.1% 12.8% 74.5% 6.4% 47
Overall quality of the
après and after dark
parties
% % 20.8% 8.3% 18.8% 52.1% 48
Overall quality of Festival
Village
2.1% 4.2% 10.4% 20.8% 29.2% 33.3% 48
Overall quality of the
World Pond Skimming
Championships
% % 12.8% 4.3% 36.2% 46.8% 47
RRC Associates Page 29
Do you have any comments on your response or suggestions for improving Spring
Back to Vail?
Response
Awesome, great concerts and fun weekend
More music! Keep bringing big name acts that appeal to all!
Please keep bringing quality concerts to Vail
More classic rock to appeal to baby boomers.
Better signage if walking to the concerts.
Bring govt mule back please
I'm sure there are logistics to doing it in the parking lot versus the ampitheater, but it's a shame that we
don't. I also missed the amount of different vendors that we had in town versus years past.
We didn't like the parking lot experience. It felt like it was very crowded and not nearly as enjoyable as
ford park. We will not come back if it's in the parking lot. And we didn't see it advertised, prior to
coming to vail, that it was moved to the parking lot which was also disappointing.
Great bands. People will come!
More food vendors Love ya!!
As a 24 year veteran of the professional music circuit, you never and I mean NEVER , follow a full
band like Steele Pulse with a solo act like Xavier Rudd, it is anticlimactic , boring and pitiful sounding
comparatively .
More freebies from sponsors
Uber/Lyft/Taxi options around town & to/from airport are TOO expensive. I spent approx $375 getting
back & forth to events/restaurants/venues.
Love the free concert. Thanks see you next year
Be prompt about event starting times!
The concerts included good bands, but we are at a point in life where we ski, eat, and go to bed. Plus,
don't want to hang out where there area ton of folks smoking weed.
Offer other drink options at the concert. Not fun holding cold beer or cold beverages when it's cold and
snowing outside. Perhaps red wine would have been a nice option.
Well done, we'll come back in April again.
RRC Associates Page 30
Keep it alive!
more free music, less paying for parking. not a huge fan of the venue location. right next to the
highway really is not a good vibe
No
It was very expensive! But, we will likely be back.
Nope
RRC Associates Page 31
Are you aware of the Vail App, which offers real-time updates on parking, walking
directions throughout the village, event information and more?
Statistics
Total Responses 48
No
67%
Yes
33%
RRC Associates Page 32
Have you downloaded the Vail App?
Statistics
Total Responses 16
No
75%
Yes
19%
Uncertain
6%
RRC Associates Page 33
How likely are you to recommend the town of Vail to a friend or family member, on a
scale where 0 is not at all likely, 5 is neutral, and 10 is extremely likely?
Statistics
Total Responses 48
Average 8.2
39.6%
10.4%
20.8%
12.5%
4.2%
8.3%
2.1%
2.1%
0 5 10 15 20 25 30 35 40 45
Extremely likely10
9
8
7
6
Neutral5
3
2
Percent
RRC Associates Page 34
Finally, a few questions for statistical purposes only ... Your gender:
Statistics
Total Responses 46
I prefer to identify as:
Male
Male
57%
Female
41%
I prefer to identify as:
2%
RRC Associates Page 35
Age of respondent:
Count Response
1 74
1 73
1 70
1 68
1 67
1 63
1 62
1 61
1 59
1 57
1 55
3 54
3 53
1 51
2 50
2 47
1 46
1 45
2 44
1 43
1 41
RRC Associates Page 36
1 39
2 38
1 36
4 35
Statistics
Total Responses 46
Average 50.8
RRC Associates Page 37
What is the ZIP Code of your primary residence (or country, if not U.S. resident)?
ZIP code
Response
80498
81601
80233
81631
81757
81657
80909
80501
81620
81631
80403
80478
81637
81601
60656
80305
80424
46032
80906
80207
81657
RRC Associates Page 38
94109
81631
81526
82009
37201
80424
81507
33715
81631
89135
80526
81657
81632
81657
01060
81637
81657
81631
33830
30907
80304
80237
81620
RRC Associates Page 39
What is the ZIP Code of your primary residence (or country, if not U.S. resident)?
Or Country, if not U.S.
Response
Glenwood Springs
82009
89135
Costa Rica
81632
Canada
33830
RRC Associates Page 40
Which of the following best represents the annual income of your household, before
taxes?
Statistics
Total Responses 46
15.2%
6.5%
4.3%
8.7%
17.4%
8.7%
15.2%
10.9%
13%
0 2 4 6 8 10 12 14 16 18 20
Prefer not to respond
$500,000 or more
$200 - $499,999
$150 - $199,999
$100 - $149,999
$75 - $99,999
$50 - $74,999
$30 - $49,999
Under $30,000
Percent