HomeMy WebLinkAbout02. Vail Yeti RecapEvent Recap: Vail Yeti Hockey
Cultural, Recreational & Community Category
VAIL YETI HOCKEY: Winter 2019
Christopher Huntington
Phone: 203.770.2918
chuntington@charter.net
Overall Event Highlights & Successes
Estimated Attendance Results
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Estimated Attendee Profile Results
Estimated Spending Results
NPS (Net Promoter Score)
Event Strengths & Weaknesses
Vail Brand Compatibility
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Community Contribution
The Vail Yeti has a strong impact on the community.
The Yeti are Vail’s team and contributes to a sense of
community by bringing people together. In addition to
the competition it is essentially a social event. There
is a sense of pride and support especially when
competing against other rival mountain resort teams.
We also see how young kids look up to the older Yeti
players so it is important to us to demonstrate
professionalism and to be good role models. The Yeti
also take part in raising funds and awareness for
various charities. Contributions went to local first
responders and Pink Vail.
Topline Marketing Efforts
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Potential for Growth & Sponsorships/Media Exposure
Sustainability Efforts
Event Budget
* Event producer to attach detailed budget for recap
2019 Vail Yeti Detailed Budget
15,554 game ice
5,668 practice ice 4,000 away game travel 20,000 visiting team hotel
1,365 insurance 600 photographer 2,800
home team hotel
room
540 railing banners 1,000 sales comm.6,000
visiting team
incentives
850 big banner 5,002 equipment 2,760 replica jerseys
800 ticket printing 1,000 radio ads 2,876 visitor ice
400 poster/rack cards 9,225 newspaper ads 28,,000
staff, management
and league fees
1000 fliers/game sheets 1,000 social med. ads 11,000
GM
travel/expenses
15,188 security 100 sales expenses 1,350 asst.. Manager
8,400 game staff 660 website 1,000 skate sharpening
12,150 referees 4,500 post game food 1,700 turtlebus
450 ref scheduler
total budget 166,883
1.Vail Daily print and digital ads before each
home weekend.
2.Entrance Banners - Lionshead, Vail Village,
Dobson Arena.
3.Poster, pocket schedules, deck cards
distributed to businesses and hotels.
4.Increase presence on social media through
contests and fan engagement.
5.Radio and TV8 ads plus game promotions.
6.Promotions directed at increasing targeted
segments of population such as children,
families, and novice hockey fans.
7.Vail Yeti players into the community through
such activities as coaching and volunteering.
8.Enhance national visibility through league wide
sponsorship and promotion.
Detailed Vail Yeti Marketing Plan