HomeMy WebLinkAbout03. 2019 WW CSE RecapEvent Recap: 2019 Vail Whitewater Series
July 3, 2019
2019 Vail Whitewater Series: Tuesdays May 7 –June 4
Office: 970-479-2280
vrdsummer@vailrec.com
bpappas@vailrec.com
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Overall Event Highlights & Successes
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•Overall number of participants increased
significantly from 2018, despite terrible weather
(snow) and low flow conditions
•Positive feedback from participants, many
returning participants year after year
•Received coverage in local television (TV8), and
newspaper (Vail Daily)
•Strong merchandise contributions from local
sponsors and equipment providers
•Overall safe and efficient event operation, no
issues with traffic, safety, local construction,
residents etc.
Estimated Attendance Results -Competitors
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•2019: 307 Total Competitors
2018: 287
2017: 224
2016: 232
Estimated Attendance Results -Spectators
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Estimated spectators: 100-150 per week
Estimated Attendance Results (cont.)
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COMPETITORS BY RACE 2016-2019
2019 2018 2017 2016
Estimated Attendee Profile Results
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Geographic Breakdown of Participants:
Vail:18.2%
Other Eagle County:42.2%
Colorado:31.7%
Out of State: 7.9%
Event Strengths & Weaknesses
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Strengths:
•Spectator/participant attendance at races and after parties continued
to be strong due to New Belgium and other sponsorships, highly
desired raffle items and prizes
•Extended Race June 5th course encourages GoPro athletes to
participate, increases overall participation and spectators. GoPro
athletes also participated in freestyle exhibition, following during June
5th Race, attracting more spectators
•Well rounded participation in all three categories (kayak, SUP, R2) with
increased R2 and female participation year to year and through out
series.
•Continued positive feedback from participants and spectators
•Increased R2 participation with partnership with Hyside. 10 rafts were
available each race.
Event Strengths & Weaknesses
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Weaknesses:
•Without CSE support, this is event is not financially viable:
-By the event’s nature (course length, timing) participation growth can not be infinite. While
there is room to increase race participation, growth needs to come from spectator
participation through ancillary event enhancements and sponsorship activation.
-Whitewater competition is a relatively niche sport and participants are challenged by price
increases. Even with entry fee (2017 cost = $18/person) competitor field is small
•Off-season scheduling, poor weather and river flows can limit course options and deter
participants/spectators
Steps towards improvement:
•Continued marketing outside of Eagle County to increase destination participation
•More ancillary activities (e.g. live music, freestyle demos, equipment demos,) to increase
spectators and sponsors
Vail Brand Compatibility
The Premier International Mountain Resort Community
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Event support the Vail Brand:
▪This event connects the local community
▪Location of the event can be easily
accessed by athletes, visitors, spectators
▪The location promotes the natural beauty
of the Vail Village, Gore Creek and the Vail
Whitewater Park.
▪Talented MC is informative to
spectators/visitors about
race format, sponsors, local
businesses, future events
etc.
Community Contribution
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Event impact on Vail’s sense of community:
▪Events gave members of the
community a reason to gather in Vail
Village during what is considered an
off‐peak time period
▪Relaxed, family‐friendly atmosphere
encouraged spectators to linger and
participants to bring family members
▪Viewing from International Bridge is
easily accessible for people of all ages
Participant Feedback
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“The Vail Tuesday Night Whitewater Series is
the best run whitewater event I attend.I look
forward to that five week span every year. It is
a major motivator to get out and paddle,
make new friends and generally a great way to
kick off the spring/summer season.”
-Rob Prechtl
USA Men's Raft Team
Hala Team Rider
2019 Series Participant
Participant Feedback (cont.)
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“I just want to thank you guys at VRD. I go to events
all over the state and country and this is by far, the
best run event that I go to.”
-Chris Johnson
Race Series Participant
Vail, CO
Topline Marketing Efforts
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Topline Marketing Efforts
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Print Advertisements
•Vail Daily Weekly
TV / Radio Advertisements & Live Mentions
•TV8 Out & About
•KZYR
•KSKE
Apparel
•Drink Tanks 16 oz cup given to first 50
series registrants
Posters
•Distributed to Vail Valley hot spots,
Denver/Front Range Rafting Outfitters
•Postcard invites to local raft shops
Emails Blasts
Social Media
•Geo-targeted Facebook ads
•Sponsored Instagram posts
Potential for Growth & Sponsorships/Media Exposure
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▪Increased use of social media (Facebook, Instagram, Twitter etc.)
▪Potential partnering with businesses closest to Gore Creek to help
promote spectator viewing and spending
▪Increased regional marketing will draw more participants
▪Cross promotions with other non-competing whitewater events
▪Central location in Vail Village is attractive to potential sponsors
looking to increase visibility in Vail
Sustainability Efforts
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What measures were taken at your event to support the environmentally friendly
goals of the Town of Vail?
▪Participants encouraged to carpool
▪New race bibs don’t require a paper bib.
▪No use of disposable plastic water bottles
▪Minimal waste produced at events
The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both
our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy,
resource efficiency, ecosystem protection, and community awareness and education.
Event Budget
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* Event producer to attach detailed budget for recap
Item $
Total Event Budget:$11400
CSE Funds:$7,000
Cash Sponsorship (not CSE):$1,500
In-kind Sponsorship:$15,550
Marketing Budget:$3090
Profit & Loss:$1910
How did you use the CSE funds?
(marketing, operations, staff, venue, etc.)
Marketing,bibs, and
prizes
Event Budget Detail
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Revenue
2019
Budget 2019 Actual Comments
CSE 8000 7000
Cash Sponsorship 500 1500
Entry Fees 2900 2800
Total Revenue 11400 11100
Expenses
Contract labor 1600 1875 Safety boater 3/race + MC
Prizes 750 750
Advertising 3090 3090
Event Staff 900 1700 Does not include Alpine or VRD FT Staff
Food 200 200
Operating Supplies 400 1400 New Ramps
Printing 175 175 Signage/posters/fliers
Total Expenses 7025 9190
Net $4375 $1910
Questions and Comments?
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