HomeMy WebLinkAbout04. Steadman Clinic Vail Cup Event RecapEvent Recap: The Steadman Clinic Vail CupCultural, Recreational & Community CategoryJuly 3, 2019
The Steadman Clinic Vail Cup: Winter 2019Euginnia SeyferthPhone: 970-790-5133eseyferth@skiclubvail.org2
Overall Event Highlights & Successes3•792 participants•10 sponsors for the event•Continually hosted a successful 4 event days this winter
Estimated Attendance Results4•2019 there were 608 competitors on four competition days•Events included Giant Slalom, Slopestyle, Moguls, Halfpipe and Little Big Mountain•Most participants are local residents from the Vail Valley•53% Eagle County•41% Front Range•3% Out of State•3% International•Ages 3‐15 years old•Athletes were accompanied by their parents at the event•Number/percentage of people who attended the event last year: 75%
Estimated Spending Results5•Estimated average spending per person:•Dining: with the venue being at Golden Peak, Larkspur Restaurant, Larkspur Marketplace and Golden Peak Grill see an increase in business during Vail Cup race days. On average a family may spend up to $100•Parking: $35 per family to park in Parking Structure•Total average spending per person: $35
Event Strengths & Weaknesses6•This event exposes these young athletes to snowsports competitions and starts a lifelong passion for winter snowsports. We hope this event is memorable and when these athletes grow up and maybe move out of the area, they will always want to come back and visit because of their fond memories from their childhood•This event always exceeds expectations as it is a free event and it’s another opportunity to showcase Ski & Snowboard Club Vail•Find new ways to attract more competitors
Vail Brand CompatibilityThe Premier International Mountain Resort Community7•How did the event /program support the Vail Brand?•Ski & Snowboard Club Vail is a premier snowsports club in the country. We are known for hosting world class events on Vail Mountain and are regarded as the leading snowsports organization•With our Vail Cup event, we hope to instill long lasting memories of what the mountain/area has to offer Brand Positioning:•Town of Vail: The Premier International Mountain Resort Community•Vail Mountain: Like nothing on earth
Community Contribution8•How did the event impact Vail’s sense of community?This event is based solely on the community at large and what the event embodies. We hope to get more of our community involved in what the town was founded on, skiing. This free event is a great way to get the community involved, not just those that participate in Ski & Snowboard Club Vail programs.
Topline Marketing Efforts9•What are the top 3 successful marketing tactics, executions or results from your event/program?•Vail Daily•Website•Social Media•Please attach complete marketing plan to end of presentation.
Potential for Growth & Sponsorships/Media Exposure10•How do you see the event evolving next year?We hope to grow participation and increase sponsorships•What sponsors do you plan to target next year?Corporate sponsors as well as community based sponsors•How will you leverage media exposure and extend the marketing reach next year?Reach out to more grassroots levels and involved schools and SOS.
Sustainability Efforts11•What measures were taken at your event/program to support the environmentally‐friendly goals of the Town of Vail?We use online registration and electronic waivers •What waste reduction methods were used during your event/program?Bibs, start lists etc•How could you improve on sustainability efforts for next year’s event?How to reuse bibs from year to year, but we feel this is a great marketing effortThe Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy, resource efficiency, ecosystem protection, and community awareness and education.
Event Budget12* Event producer to attach detailed budget for recapItem $Total Event Budget:CSE Funds: $3,000Cash Sponsorship (not CSE): $21,870In‐kind Sponsorship: $1,500Marketing Budget: $4,200Profit & Loss: $12,757How did you use the CSE funds?(marketing, operations, staff, venue, etc.)Hill fees and Bib expense
Additional Information/Appendix13
Additional Information/Appendix14