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Home My WebLink About2019 Vail Thanksgiving proposal EVE July 18, 2019 Town of Vail Economic Development Department Jeremy Gross, Special Events Director Via E-mail jgross@vailgov.com In Response to RFQ Vail Thanksgiving Traditions Dear Jeremy— Thank you for the opportunity to present ideas in response to the Town of Vail RFQ for 2019 Thanksgiving Activations. Our ideas will encompass the dates of of November 22 – 30, 2019 and will take place within the Town of Vail. Our Event Production timeline would include: - Consultation with Vail Resorts Marketing Team to ensure guest target personas that the Ski Company has aligned with are also our personas as we plan the activities - Consultation with various Town of Vail departments to identify key activities planned and budget considerations of each department as the activity directly impacts staffing capabilities and creation of activity (i.e. public area décor, possible parade, etc.) that may impact various departments late in the budget year - Interface of our design and production team with Vail Mountain marketing team and Town of Vail communications teams to ensure continuity around messaging and advertising We view the Scope of the Project to be the following: - Our team will facilitate and deliver the event’s message across the organizations within our Community. These organizations include, but are not limited to: • Vail Chamber & Business Association • Vail Valley Partnership • Vail Recreation District • Vail Merchant Community • Vail Valley Arts Community - Our role would be to forge partnerships among the various groups identified and beyond to present an interesting, fun week of activities targeted to our guests and community residents. - The mission of the event would then be met by our production team, consisting of both staff and sub-contractors. The facilities we anticipate using for some of the activities may include the following, depending upon the budget: • Dobson Arena • Vail Nordic Center • Donovan Pavilion • Vail Mountain locations Eagle Valley Events, Inc. will assemble a team of the following to accomplish this task: • Production team • Subcontractors • Organizational representatives from various public/private agencies • Town of Vail department representatives • Community members At this time, our ideas for the event could include both ambient and activation-related activities: • Holiday lights/Roundabouts, key public spaces, etc. • Night time ambiance, lighting displays, walk through Town, view lights at various locations • Torchlight parade (could there be guest participation based on location?) • Holiday Art and Gift Fair • Nordic Center skiing/skating • Retail shopping promotions leading up to Small Business Saturday • Various on-mountain activities including pods of free music in various locations on the mountain to tie in with Daily Bell Ringing; on-mountain promotions tied to various terrain and Vail Resorts promotions • On-mountain giveaways • Cross-promote restaurant options/5 star vs. family experience • Community Thanksgiving dinner – for resort workers, residents, guests or choose restaurant options • Ski with Santa or Mrs. Claus • Tie in with Daily Traditions outlined by Vail Marketing (free hot chocolate at base areas, or other component during Thanksgiving week) • On-mountain fireworks nightly Sample schedule: Daily activities to coincide with Après Bell Ringing and Free Hot Chocolate, Free music at alternating base areas. Day and night time ambient activities based on event themes Fri, 11/22 Band at LH base area Sa, 11/23 Band at Vail Village base area Sun, 11/24 Church service at Eagle’s Nest 11 am; Band at LH base area Mon, 11/25 Local’s talk LH Welcome Center; Band at VV base area Tues, 11/26 Skating Show, Dobson Arena Wed, 11/27 Skating Show, Dobson Arena Thurs, 11/28 Community Thanksgiving Dinner, promote various dining alternatives restaurants throughout the week for guests to dine Fri, 11/29 Ski with Santa or Mrs. Claus Sat, 11/30 Small business Saturday shopping promotion; band at base area Focus on our Strengths: Vail Mountain, Community leaders, residents and business owners, Town Infrastructure, Town history contribute to what makes Vail a great place to visit, live and work. Eagle Valley Events, Inc. has over 20 years experience producing events that enhance both resident and guest experiences. Collaboration with agencies, Town departments, business owners, community leaders and Vail Resorts is key to many of the events we produce and manage. In addition, collaboration between all communications departments and marketing design will be key to the event’s success. Once I understand the direction the event will take, I am happy to provide a more detailed budget for the entire event. Eagle Valley Events, Inc. would charge a base fee of $15,000 for this project. Please let me know if you have any questions at this time or need more information. Thank you for your consideration, Laurie Asmussen, Owner LAURIE ASMUSSEN PO Box 115 Eagle, CO 81631 (970)376-3756 laurie@vailartsfestival.com/laurie@eaglevalleyevents.com SUMMARY Special event management experience including creation and implementation of operations plan; budgeting, advertising and marketing plans; event coordination; volunteer and paid staff coordination; sponsorship recruitment; media relations plan; database management and implementation of public, corporate and fundraising events. HISTORY 2003 – Present Owner, Donovan Pavilion Management, Inc. Established property Management Company to promote, book and manage events at the Donovan Pavilion and The Grand View, multi-use events facilities in Vail. The facilities host approximately 120 special events per year including weddings, social functions, corporate meetings and events and non-profit functions. 2000 - 2002 Communications Coordinator, Eagle County School District Served as Communications Coordinator for the administration on a part-time basis. Duties included issuing of press releases, advertising coordination with school principals, administrative and district staff, promotion of District throughout Eagle County. 1999 – Present Established Eagle Valley Events, Inc. Established private event Production Company based in Eagle County with the goal of promoting and producing public events throughout the mountain region. Our company produces the Vail Arts Festival and has produced Top Shelf Harvest and the Vail Italian Festival. Events produced served as Sub-contractor in various capacities: • Beaver Creek Rodeo Series/Beaver Creek Resort Company • Project Funway/Eagle County Education Foundation • Whistle Pig Gran Fondo Bike Race/Vail Valley Foundation • Western Sports Expo/Colorado Mountain News Media • Eagle County Fair & Rodeo/Eagle County • Strawberry Days Festival/Glenwood Springs Chamber • Ride the Rockies local coordination/Vail Valley Partnership • Eagle Cinco de Mayo Festival/NRC Broadcasting • Vail America Days/Town of Vail • Holidays in Vail/Town of Vail • Oktoberfest/Vail Valley Chamber & Tourism Bureau • Vail Holidays/Highline Sports & Entertainment • Eagle Ranch Home Tour and various community events • Community Musical Chairs/Vail Valley Charitable Fund • Edwards Harvest Festival, Cinco de Mayo/Edwards Business Association • Vail Valley Jet Center Plane Fun Air Show/Vail Valley Jet Center • Charity Chocolate Classic benefit • Taste of Vail – assist with volunteer recruitment and scheduling • Carpenter’s Ball/Eagle County Habitat for Humanity • Greeley Independence Stampede – Sponsorship coordinator • Colorado State Fair – Rodeo press office 1994-1999 Event Manager, Eagle County Government Primarily responsible for production and promotion of annual County Fair and professional rodeo, as well as coordination of in-house employee events. Responsibilities included:  Development of sponsorship programs and recruitment of event sponsors  Development of marketing and advertising plans, media relations plan and the creation of event logo  Recruitment, training and management of 80 event volunteers  Preparation and management of annual budget  Coordination and negotiation of all contract personnel as it relates to event (rodeo and fair personnel, entertainment, exhibits and vendors)  Produced the rodeo series for the 1999 World Alpine Ski Championships in Vail’s Dobson Ice Arena 1992-1994 Sales Manager, The Charter at Beaver Creek Responsible for outside sales for resort condominium property. Responsibilities included:  Sales calls by phone and in-person targeting corporate clients across the United States  Prospecting potential clients, booking appointments, and preparing proposals and presentations to potential clients  Coordination of group activities in and around area  Served as on-site representative to clients 1990-1992 Recreation Supervisor, Vail Recreation District Responsible for the development, coordination, implementation, budget management, and evaluation of special events and marketing division of public recreation district.  Responsible for event management of the following events: Vail Winter Carnival, ice skating and gymnastics shows, Champion International Whitewater Series, Memorial Day celebration and rubber duck race, sporting events, and Vail America Days.  Developed a comprehensive corporate sponsorship program for all events.  Development of marketing and advertising plans for programs, media relations plan and the development of new district logo, and signage plan for district facilities. 1988-1990 Marketing Assistant, Vail Associates, Inc. /Hyatt Hotels Served as administrative assistant in Denver and Beaver Creek offices for marketing division of Vail Associates and sales department for Hyatt Regency Beaver Creek.  Responsible for facilitating corporate group meetings for regional sales managers  Outside sales on Front Range for Hyatt Beaver Creek  Coordinated Front Range sales efforts for Colorado Card and season pass sales program EDUCATION Bachelor of Arts in Business Administration and Recreation, Western State College, 1985 PROFESSIONAL AFFILIATIONS Vail Valley Partnership Member since 2001 Vail Chamber & Business Association Member since 2004 Colorado Festival & Events Association Member since 1994/ Board of Directors 1994-2001 International Festivals & Events Association Member since 1994 International Association of Fairs and Expositions Member since 1999 VOLUNTEER AFFILIATIONS IN EAGLE COUNTY Founding member of Board of Directors of EVHS Foundation 2010 - 2014 Buddy Werner League Board member 2000 – 2008 REFERENCES Laurie Mullen, Owner, West Vail Liquor Mart (970)376-5639 Chris Romer, Executive Director, Vail Valley Partnership (970)331-1103 Rachel Laux, Event Manager, Beaver Creek Resort Company (303)928-9704