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HomeMy WebLinkAboutP-Vail THANKSGIV MASTER To: Jeremy Gross and Town of Vail CSE Members From: J. Brian Hall, Blue Creek Productions, Inc. Date: July 14, 2019 A Concept Presentation for The Vail Thanksgiving Traditions Project The ideas, concepts and programs presented and described in this presentation are the intellectual property of Blue Creek Productions, Inc. and shall not be used or shared with other parties without expressed written consent by Blue Creek Productions, Inc.. Blue Creek Productions, Inc. Presentation Blue Creek Productions, Inc. Created by JBH 7/19/19 Blue Creek Productions, Inc. P.O. Box 4510 • Eagle, CO 81631 T 970-328-5855 Email brianhall@bluecreek.com Blue Creek Productions, Inc. P.O. Box 4510 • Eagle, CO 81631 T 970-328-5855 Email brianhall@bluecreek.com Letter of Interest On behalf of Blue Creek Productions Inc. and our team, I would like to express our interest in working with the Town of Vail to create a new holiday tradition surrounding Thanksgiving holiday in Vail. We believe we have the creative and operational team to create the valuable events and programs needed for this project. We also feel we have a successful history of working with Vail to create many exciting experiences for your guests in the past. In this response to your RFQ, we have presented many ideas and concepts that we feel would help work towards accomplishing your goals of… • Creating a new tradition to engender loyalty to Vail • Extend length of stay in this early part of season • Help secure Vail as the best early season mountain and town experience, regardless of mountain snow conditions • Work towards driving demand for Vail visits over Thanksgiving holiday regardless of snow conditions There are many great ideas that can be created to accomplish the goals you have set forth for this project. The challenge will be to spread this budget effectively over the 9 days of the project and the areas of Vail and Lionshead to create a measurable impact. The costs of the events we discuss in this presentation are initial estimates. The costs will have to be identified. Final choices for the events, activations and overall scheduling can be made through discussion with you and an evaluation of the available budget, your priorities and which activations you feel will help you attain your goals. Blue Creek will charge a fee proposal of 20% for this project based a budget of $100,00.00. Additional production costs will be included in the productions costs of specific events and activations. Thank you for your consideration of our concepts for your RFQ. Sincerely, Brian Hall President, Blue Creek Productions, Inc. Blue Creek Productions, Inc. Created by JBH 7/19/19 Blue Creek Productions, Inc. P.O. Box 4510 • Eagle, CO 81631 T 970-328-5855 Email brianhall@bluecreek.com J. Brian Hall - Resume P.O. Box 4388 • Eagle, Colorado 81631 • 970-376-2594 • brian@bluecreek.com Event Producer A detailed-oriented implementor who can creatively and strategically manage projects from inception through execution. Accomplished on producing local to national events, leading teams, budgeting, and building strong relationships with partnering organizations. Expertise in managing multiple programs/projects simultaneously and sourcing out best resources, vendors and talent. Operations and service-oriented professional with excellent communications and costumer relations skills. Extensive experience in marketing, public relations and social media marketing. Key Skills • Event Creation • Theme and Theatrical Design • Lighting & Sound Design and Operation • Budget Planning /Execution • Talent Procurement • Vendor Negotiations/Contracting • Customer Service Training Work Experience Blue Creek Productions, Inc. Vail, Colorado 1994 to Present President/Owner Specializing in all aspects of creative event production, entertainment, educational and communication programs for resort, municipal and corporate clients. Creating overall event and entertainment programs for clients to better serve the needs of their constitiuency, customers and guests. Creating effective communication plans to build attendance, involvement and a sense of community. Clients include Pop Warner Football, Vail Resorts, Inc., Vail Resorts Development Company, Vail Valley Foundation, Town of Vail, Lionshead Merchants Association, Beaver Creek Resort Company, Keystone, Breckenridge, Telluride Resort, East-West Partners, MOPAR, Merrill-Lynch, Chevy, The Walt Disney Company, The Disney Channel, Young Presidents Organization, Denver Mayor’s Office of Special Events, the Hyatt Corporation, Eagle County Library District. Resort Entertainment, Inc. Vail, Colorado 1987 - 1994 Director of Creative Services Worked with clients to create special events and entertainment programs to serve their guests and general public. Included defining a client’s audience, identifying their needs and opportunities. Involved sales, marketing & public relations, budget creation, employee management and “final” customer relations and communications. Blue Creek Productions, Inc. Created by JBH 7/19/19 Blue Creek Productions, Inc. P.O. Box 4510 • Eagle, CO 81631 T 970-328-5855 Email brianhall@bluecreek.com Diamond Vision - Mitsubishi New York, New York 1985 – 1987 Mobile Operations Manager Responsible for the operation, transportation and maintenance of 8.5 million dollars of video equipment. Worked with clients to maximize the impact of their events for viewing public and advertising partners through the use of mobile large screen video systems. Events included Farm Aid 1 & 2, World Cup Soccer Championships – Mexico City, Miami Grand Prix, Chicago Jazz Festival, Boston & New York Marathons, World Cup Ski Racing - Vail, Colorado and the Fiesta Bowl – Tempe, Arizona. TV2 Aspen/Vail Valley Vail, Colorado 1983 – 1985 Director of Operations Responsible for all production and on-air communications for TV2 Vail. Wrote and produced over 100 commercials, public service announcements, station promotional campaigns and various television programs. Work inlcuded serving as writer, videographer, graphics and editor. Heritage Cablevision – Vail Channel 5, Vail, Colorado 1981 – 1983 Director of Vail Public Access Television • Founded public access/local origination station Vail Channel 5. Worked to create a cohesive long term partnership between the towns of Vail, Avon, Minturn and areas of Eagle County. Responsible for equipment purchases, programming schedules, meeting coverage, equipment purchase, operation and maintenance. Eastern Video, Boston, Massachusetts 1978 - 1981 Installer/Maintenance Technician, Trainer • Responsible for the installation and maintenance of closed circuit video security systems. Responsible for client relations. Education and Training Bridgewater State College Bridgewater, MA B.A. Communications Arts & Sciences Concentration: Theatre, Television Production and Communications Education – Other • Project Management Seminar, Fred Pryor Seminars • Effective Negotiating – Karrass Company, Denver, CO. • First Class FCC License Certification - Elkin’s Institute, Denver, Colorado • Marketing To Kids Conference/Seminar, San Diego, CA. • Managing & Financing an Independent Business Seminar, Alpine Bank & Financial Services • Creating Incredible Guest Service Seminar – Ron Archer • Creating Service Excellence Customer Service Seminar – Dennis Snow • Character Management and Presentation Training – The Walt Disney Company • Sales Seminar, Las Vegas, Nevada – Television Bureau of Advertising • Sponsorship Program Development & Sales Workshop - IEG Sponsorship Sales Workshop • The Promise of Play Symposium, Yale University: a symposium on the importance of free play in early child development. Blue Creek Productions, Inc. Created by JBH 7/19/19 Blue Creek Productions, Inc. P.O. Box 4510 • Eagle, CO 81631 T 970-328-5855 Email brianhall@bluecreek.com Non-Profit Board Work • 1989 & 1999 World Alpine Ski Championships – Member Television Committee • HSMAI Vail Valley Hospitality Sales & Marketing Assoc., Intl – Communications Chair-BOD • Eagle County Schools, Wild West Day Fundraiser – Entertainment Chairperson • Vail Valley Community TV\Public Access – Founder, former Executive Director & Board Member • Vail Rotary Club – Former Member and Executive Board Member • Vail Valley Community Theatre – Former Board Member Other Associations • eMarketing Association Network Member • Film & TV Professionals – Linked In • Marketing & PR Innovators Member • Google Analytics Member • Listed in International Who’s Who of Entrepreneurs • Technology on Education – Linked In Professional References • Beth Howard, VRI - Vice President & Chief Operating Officer - Vail Mountain • Mike Imhoff, President & CEO of the Vail Valley Foundation • Tim Baker, Former Executive Director of BCRC, now Crested Butte Mountain Resorts - Vice President & General Manager • Zachery Meyers, GM Arrabelle at Vail Square • Jennifer Mason, Colorado Snowsports Museum Executive Director Other references available upon request. Blue Creek Productions, Inc. Created by JBH 7/19/19 Blue Creek Productions, Inc. P.O. Box 4510 • Eagle, CO 81631 T 970-328-5855 Email brianhall@bluecreek.com Team Members • Eileen Hall – Senior Project Manager & Business Manager Eileen has overseen all company administration including logistics, accounting, personnel hiring and vendor relations. She has been with Blue Creek Productions for over 25 years. • Kaylee Brennand – Senior Project Manager – Stage Manager Kaylee has worked in pre-production, project execution, stage management and much more. She has been working with Blue Creek Productions for over 20 years. Kaylee also has her own consulting company. • Mike Boeke – Production & Technical Manager Mike has been working with Blue Creek Productions for over 25 years. He works in set & décor building, sound and lighting and other technical aspects. Mike also teaches theater and Music for Eagle County School System. Mike is also an actor and storyteller for Blue Creek. • Paul Borillo – Creative Manager & Designer Paul works with Blue Creek Productions as a part time consultant, manager and talent. He owns his own production company in Denver serving corporate, non-profit and municipal clients. • New New Wallace – Project Manager New New works with Blue Creek part time as a project manager and performer. She has worked with Blue Creek for over 20 years on a project by project basis. She also works for Vail Resorts as an employee trainer. *There are many other fun, creative and talented folks in the valley who work with us on an project by project basis as the need arises. We have a great collection of incredible people who work as part of our ensemble of talent. Blue Creek Productions, Inc. Created by JBH 7/19/19 Blue Creek Productions, Inc. P.O. Box 4510 • Eagle, CO 81631 T 970-328-5855 Email brianhall@bluecreek.com Blue Creek Productions, Inc. Resume Event & Activation Highlights • Pop Warner Football – National Scholastic Banquet weekend Created, wrote and produced annual 3 hour stage show with video/lights/sound and talent for audience of 1500 people per show. 7years. • BCR – Christmas Tree Lighting, Figure Skating Performances & Fireworks Write, produce, direct, and hired all vendors. 20 years. • BCR Thursday Night Lights Torchlight Ski Down Produce Ski down and fireworks. 17 years. • BCR New Year’s Eve Torchlight Ski Down & Fireworks Produce event with Demo teams, Ski School and Ski Patrol Staff & Guest ski down. 17 years. • Beaver Creek Resort “Winterfest” – Christmas Holiday Festival (16 day festival) Created and produced activation to elevate guest’s experience in Beaver Creek Resort Designed activation schedule which included fireworks, figure skating shows, Ice sculpture gallery, daily parades, entertainment. 7 years. • Beaver Creek Resort – “PrezFest” – President’s Weekend (week long) Designed activation schedule which included fireworks, figure skating shows, Ice sculpture gallery, daily parades, entertainment. 7 years. • Beaver Creek Resort BCR – “Springfest” – Spring Break Activation 3 to 5 week festival each year. 7 Years. Created activation for spring break which included fireworks, figure skating shows, Ice sculpture gallery, daily parades, Easter Egg Hunts, entertainment. • Kidstruction Zone – Arrabelle & Vail Square Build Client: Vail Resorts Development Company Dates: 3 year project Purpose: Outdoor children’s museum with a construction theme created to mitigate the negative effect of the construction on revenues to the town and local merchants, hotels and retailers in the community. Notes: Worked closely with Town of Vail Building Department and Guests Services. • Kidstruction Zone – Market Square & Vilar Center Build Out, Beaver Creek Resort Client: Vail Resorts Development Company & Beaver Creek Resort Company Dates: 2 year project Purpose: Outdoor children’s museum with a construction theme created to mitigate the negative effect of the construction on revenues to the town and local merchants, hotels and retailers in the community. Blue Creek Productions, Inc. Created by JBH 7/19/19 Blue Creek Productions, Inc. P.O. Box 4510 • Eagle, CO 81631 T 970-328-5855 Email brianhall@bluecreek.com • Kidstruction Zone – Northstar at Tahoe Client: Booth Creek Ski Holdings Dates: 2 year project Purpose: Outdoor children’s museum with a construction theme created to mitigate the negative effect of the construction on revenues to the town and local merchants, hotels and retailers in the community. Notes: Worked closely with contractors and Booth Creek Ski Holdings for most positive impact and reaction to ongoing changes. • Kidstruction Zone – Gore Creek Drive/Bridge St. Build Out & Wall St. Build Out Client: Town of Vail Dates: 1 year project Purpose: To mitigate the negative effect of the construction on revenues to the town and local merchants, hotels and retailers in the community. Notes: Worked closely with contractors and Town of Vail for most positive impact and reaction to ongoing changes. Misc. • World Alpine Ski Championships - Mascots creation & program execution, 1989, 1999, 2015 • World Alpine Ski Championships – Kids Zone & Busker entertainment 2015 • Disney-Vail/Beaver Creek Events & Entertainment Program management/execution (8 years) • BC Ice Sculpture Gallery (7 years) • AVON/BC Ice Sculpture Competition • Beaver Cree Resort – Figure Skating series (7 years) • Disney Channel Denver Activation • Disney Channel – Gummy Bears Golden Peak/Vail - Childrens’ Ski Center Grand Opening Blue Creek Productions, Inc. Created by JBH 7/19/19 Possible Activations 1) Daily Parade and Entertainment a) Macy’s Style Parade (single event) *This is a large and expensive project. I believe the July 4th Vail parade costs approximately $120,000.00 to produce. To produce a similarly impactful parade could be as much as that. - 4 Inflatable balloons (helium filled) smaller ones can be $5,000 to $7,000 for each balloon plus artwork, helium to fill it each time can be $1500 to $2000/per balloon, per parade event. Helium shortage so expensive, Helium does not work well in cold. So we would suggest looking at using smaller cold air Balloons- Less expensive. -Additional costs could include vehicles, floats, marching band, entertainers, banners, volunteer management, insurance and more. - Approximate costs: $60,000.00 to $75,000.00 b) Parade Option 2 (2 parades events – 1 in Vail & 1 in Lionshead) -4 smaller cold air spheres with holiday motif - Kids & parents participate, float(s), entertainers/characters/mascots, Instruments, banners/signage, props, characters, insurance - Cost estimate $36,500 to $40,000. 2) Daily entertainment on the street - 2 locations, Vail and LH - Après ski time - Cirque Type entertainment, buskers, carolers, nature exhibits/Birds of Prey, musicians - Estimated Budget: $2,500/day X 2 locations x 9 days = $36,000.00 -plus signage, stage management, production help. 2) Ice Sculpture Competition or Gallery a) Ice Sculpting Competition - Invite Ice sculptures to come, create their work and compete. Their “live” sculpting becomes an entertainment Activation. - Costs could include supply stipend, lighting, Signage, Area prep, housing, prize purse, marketing. b) Commissioned Sculpture Gallery - Commissioned ice sculptures with a theme to create a viewing gallery. - Could be done both in multiple Vail Village locations and Lionshead. - Less expensive way to create Ice décor and viewing activation Blue Creek Productions, Inc. Created by JBH 7/19/19 Blue Creek Productions, Inc. P.O. Box 4510 • Eagle, CO 81631 T 970-328-5855 Email brianhall@bluecreek.com - Costs to include commissioned ice work, lighting signage, - Estimated costs: $ 25,000.00 to $30,000.00 3) Gingerbread House Competition - Placement of GB Houses at different hotels may make it hard for guests to see them all. -Need to announce it right away - 3 categories – Professional, Amateur-Adults, Amateur- Kids - 1st, 2nd and 3rd place in each category -Prize purse for Professionals -Final Professional GB houses could be auctioned off for a non-profit -Costs could include – marketing, trophies, Gb House support tables, signage, Transportation, Prize Purse for pros - Estimated costs: $7,500.00 4) Figure Skating Performance a) Professional Skaters, Dobson Ice Arena -2 to 3 pro or High level amateurs (Silver or pre-Olympic level - Possible costs - lights & sound, housing, hospitality, transportation (air and ground), rink rental, Production staff. - Approximately $35,000.00 to $50,000.00 * With bigger names, you get a better draw. but they can be costly and travel with an entourage. If you have the budget, this can be great. I have done professional shows with Karen Kadavy and Brian Orser shows and with a Disney On Ice Cast. b) Amateur/Semi Pro Performance - 1/2hour show - 25% high level skaters, 50% medium level skaters, 25% cute beginner level skaters - 2 shows, outside rink. - 1 show Solaris Rink & 1 show Arrabelle Rink - Approximately $8,000.00 to $12, 000.00 for 2 shows *I have done these type of shows in the past and they were very successful and liked by guests. While they are well liked, they don’t have the big name draw. But are far less expensive – great bang for your dollar in my opinion. 5) Ski Down and Fireworks * Existing budget outside of this project? Blue Creek Productions, Inc. Created by JBH 7/19/19 Blue Creek Productions, Inc. P.O. Box 4510 • Eagle, CO 81631 T 970-328-5855 Email brianhall@bluecreek.com 6) Christmas Tree Lighting * Existing budget outside of this project? *It is our assumption that marketing and advertising costs are in a different budget. The ideas, concepts and programs presented and described in this presentation are the intellectual property of Blue Creek Productions, Inc. and shall not be used or shared with other parties without expressed written consent by Blue Creek Productions, Inc..