HomeMy WebLinkAboutVail Conceptual - 2 PDF LiteConceptual Discussion for Vail
Thanksgiving 2019
Presented by Blue Creek Productions, Inc.
Copyright 2019
All rights reserved.
The ideas, concepts and programs presented and described in this presentation are the intellectual property of Blue Creek Productions,
Inc.. and shall not be used or shared with other parties without expressed written consent by Blue Creek Productions, Inc..
Vail Thanksgiving
Some ideas to think about…
•This family friendly festival presented in Vail and Lionshead core at the Thanksgiving holiday,
could incorporate a multitude of theatrical, musical and Cirque type performances, visual
spectacles, and family friendly activities and activations that could enhance the guest’s
experience, attract new guests and promote the Vail’s brand as the world’s “Premier
International Mountain Resort Community”.
•One of our goals is to create a totally engaging activation in the village visual experience for
the guests - from decor, to signage, to how it feels to walk through the village. And to make
that visual experience have impact in the day and night.
•This presentation is meant to be a review of the overall concept and supporting options of
this concept. Specific choices and a detailed budget will be delivered after discussions.
•Event dates November 22nd to 30, 2019 - 9 days
Vail Thanksgiving
Possible Key Words
• The experience is meant to be immersive - impacting all the senses.
Choices of the look, the decor and the entertainment and activities
are made to support and reinforce the Thanksgiving theme.
•Fire - warmth, welcome, family, memories, traditions, luxury, comfort,
togetherness
•Ice - excitement, adventure, exploring, discovery, engaged, experience,
unforgettable, unexpected, outdoors
Vail Thanksgiving
The Experience
•The sense of arrival, of being somewhere special and of being a part of something special must begin at our guests
hotel. There must be a physical representation of the festival - a themed sign or photo facade in the lobby - that
creates the expectation of the experience and teases the fun to come when they go to the Village.
•The welcome - As our guests walk towards the village/LH, they will be pass by ice sculptures of the event title and a
fire feature illuminating the ice and themed decor pieces on the building
•Fire & Lighting components can be placed along the gateways to the Village/LH for more immersive feeling as you
travel up around the Village.
•Heightened decor, fire, lighting instruments and signage placed at entry points to the Village and Lionshead entrances.
•Photos in this conceptual proposal are for example purposes, not necessarily the actual pieces to be used in the
festival.
Vail Thanksgiving
The Experience
•The sense of arrival begins as guests arrive and are greeted by ice sculptures of the event title and a
fire feature illuminating the ice sculptures and lighting instruments with snowflake images on the
buildings.
•Fire & Lighting components can be placed along the ride up for more immersive feeling as you
travel up around the Village.
•Heightened decor, fire, light and signage placed at entry points to the Villager and Lionshead, St.
James, entrances.
•Photos in this conceptual proposal are for example purposes, not necessarily the actual pieces to be
used.
Vail Thanksgiving
The Look - New Holiday Ornamental decor
•Think of all Vail Village and Lionshead as a theatrical
set coming to life with the story or Vail at
Thanksgiving
•Dress it with lights, snowflake gobos and key
thematic decor pieces representing the
Thanksgiving Festival
Vail Thanksgiving
The Look - Theatrical Gobos
•Theatrical lights with snowflake gobos projecting
onto the buildings and streets of Vail and Lionshead.
•Gives the feeling you are inside the experience.
•Changes the plain walls and streets into themed
decor.
Vail Thanksgiving
The Look - Fire Features
•Fire torches or fire
features set up along
walk ways, the streets and
intersections of Vail and
Lionshead.
•Fires could be tended by
actors serving as town
criers/concierges
Vail Thanksgiving
The Look - Ice Features & Galleries
•Arctic Ice totems & sculptures used in a walkable
gallery and/or spread out in discoverable locations
•Possible Ice Movie Screens and photo opportunities
•Live Ice sculpting sessions can be used in the day as
entertainment activations
Vail Thanksgiving
Entertainment - Vail Thanksgiving Parades
•Possible themed
look for a Vail
Thanksgiving Parade.
Vail Thanksgiving
Entertainment - Featured Performance
•Winter acrobatic cirque style show with lighting
display and fire offered on the hour, 2 to 3 times
a day for 10 to 15 minutes per show
• Presented in alternating location in Vail and
Lionshead
Vail Thanksgiving
Entertainment - Buskers on Plaza
•Cirque type costumed entertainers
on the street
•We used these type of costumes
last winter in Vail for the 2019 Vail
Family Apes Ski, people loved them.
Vail Thanksgiving
Entertainment - Special Music Presentations
•The streets could
come to life with a
collection of holiday
music groups and
carolers.
Vail Thanksgiving
Entertainment - Photos with Santa
•We could provide
Santa and his elves
for family photos.
Photos could
branded with the Vail
logo.
Vail Thanksgiving
Entertainment - Figure Skating
•Figure skating
performances to animate
the ice rinks. Skaters can
be future/past Olympic
stars & professionals or
touring pros.
Vail Thanksgiving
Entertainment - Elevated Activities
•Family Snow Sculpting Zone
•Family Apre’ Ski Snow Games &
Contests
•Pop Up Guest Choir (Kids &
Parents
•Evening Snow Shoe Tours
•DJ Skate Nights with DJ on Center
Ice Stage!
•Kids’ Fire & Ice Parade
•Family Sleighs rides
Vail Thanksgiving
Entertainment - Elevated Activities
•Astronomy Nights - We
would install a small
structure to house the
Vail Observatory.
Families could stop by
and meet our official
astronomer and learn
about stars,
constellations, black
holes and the planets
Vail Thanksgiving
Food & Beverage Opportunities
•The Hot Chocolate Cafe - The
Best Hot Chocolate Ever!
•Knock Your Socks Off Hot
Chocolate Experience
•Key Marketing Story Focus
•Fixed temporary indoor
location or outdoor walk up
bar
•3rd party or in-house vendor
opportunity
Vail Thanksgiving
Food & Beverage Opportunities
•Adult Bar serving
Elegant Cocktails, warm
Hot Toddies, Irish
Coffees, Fine Wines and
Colorado Micro Brews
Vail Thanksgiving
Food & Beverage Opportunities
•A Winter celebration of
the tastes and textures
•Small plates, warm
bowls and elegantly
prepared snacks
•And tasty, fun snacks for
the kids
Vail Thanksgiving
Conclusion
•We hope to partner with Vail to create a luxurious family friendly festival presented at the Thanksgiving holiday which will
excite the mind, please the pallet and warm the heart, and most of all - create memories for the guests of Vail that will last a
life time. This concept would provide a new and fresh direction for the Vail. It will excite and entice returning and new family.
Guests to become part of this new tradition. And help Vail stand out as the world’s “Premier International Mountain Resort
Community”.
•The event will incorporate a multitude of engaging activations and theatrical performances, visual spectacles, and family friendly
activities that will enhance the guest’s experience and promote the Vail brand. It also offers a tremendous opportunity for
creating a wonderful food and beverage experience.
•This presentation is meant to be a discussion of the overall possibilities, concepts and supporting options of this project.
Specific choices and a detailed budget could be delivered after discussions.
•The ideas, concepts and programs presented and described in this presentation are the intellectual property of Blue Creek
Productions, Inc.. and shall not be used or shared with other parties without expressed written consent by Blue Creek
Productions, Inc..
Presented by Blue Creek Productions, Inc.
Copyright 2019
All rights reserved.