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HomeMy WebLinkAboutVail Conceptual - 2 PDF LiteConceptual Discussion for Vail Thanksgiving 2019 Presented by Blue Creek Productions, Inc. Copyright 2019 All rights reserved. The ideas, concepts and programs presented and described in this presentation are the intellectual property of Blue Creek Productions, Inc.. and shall not be used or shared with other parties without expressed written consent by Blue Creek Productions, Inc.. Vail Thanksgiving Some ideas to think about… •This family friendly festival presented in Vail and Lionshead core at the Thanksgiving holiday, could incorporate a multitude of theatrical, musical and Cirque type performances, visual spectacles, and family friendly activities and activations that could enhance the guest’s experience, attract new guests and promote the Vail’s brand as the world’s “Premier International Mountain Resort Community”. •One of our goals is to create a totally engaging activation in the village visual experience for the guests - from decor, to signage, to how it feels to walk through the village. And to make that visual experience have impact in the day and night. •This presentation is meant to be a review of the overall concept and supporting options of this concept. Specific choices and a detailed budget will be delivered after discussions. •Event dates November 22nd to 30, 2019 - 9 days Vail Thanksgiving Possible Key Words • The experience is meant to be immersive - impacting all the senses. Choices of the look, the decor and the entertainment and activities are made to support and reinforce the Thanksgiving theme. •Fire - warmth, welcome, family, memories, traditions, luxury, comfort, togetherness •Ice - excitement, adventure, exploring, discovery, engaged, experience, unforgettable, unexpected, outdoors Vail Thanksgiving The Experience •The sense of arrival, of being somewhere special and of being a part of something special must begin at our guests hotel. There must be a physical representation of the festival - a themed sign or photo facade in the lobby - that creates the expectation of the experience and teases the fun to come when they go to the Village. •The welcome - As our guests walk towards the village/LH, they will be pass by ice sculptures of the event title and a fire feature illuminating the ice and themed decor pieces on the building •Fire & Lighting components can be placed along the gateways to the Village/LH for more immersive feeling as you travel up around the Village. •Heightened decor, fire, lighting instruments and signage placed at entry points to the Village and Lionshead entrances. •Photos in this conceptual proposal are for example purposes, not necessarily the actual pieces to be used in the festival. Vail Thanksgiving The Experience •The sense of arrival begins as guests arrive and are greeted by ice sculptures of the event title and a fire feature illuminating the ice sculptures and lighting instruments with snowflake images on the buildings. •Fire & Lighting components can be placed along the ride up for more immersive feeling as you travel up around the Village. •Heightened decor, fire, light and signage placed at entry points to the Villager and Lionshead, St. James, entrances. •Photos in this conceptual proposal are for example purposes, not necessarily the actual pieces to be used. Vail Thanksgiving The Look - New Holiday Ornamental decor •Think of all Vail Village and Lionshead as a theatrical set coming to life with the story or Vail at Thanksgiving •Dress it with lights, snowflake gobos and key thematic decor pieces representing the Thanksgiving Festival Vail Thanksgiving The Look - Theatrical Gobos •Theatrical lights with snowflake gobos projecting onto the buildings and streets of Vail and Lionshead. •Gives the feeling you are inside the experience. •Changes the plain walls and streets into themed decor. Vail Thanksgiving The Look - Fire Features •Fire torches or fire features set up along walk ways, the streets and intersections of Vail and Lionshead. •Fires could be tended by actors serving as town criers/concierges Vail Thanksgiving The Look - Ice Features & Galleries •Arctic Ice totems & sculptures used in a walkable gallery and/or spread out in discoverable locations •Possible Ice Movie Screens and photo opportunities •Live Ice sculpting sessions can be used in the day as entertainment activations Vail Thanksgiving Entertainment - Vail Thanksgiving Parades •Possible themed look for a Vail Thanksgiving Parade. Vail Thanksgiving Entertainment - Featured Performance •Winter acrobatic cirque style show with lighting display and fire offered on the hour, 2 to 3 times a day for 10 to 15 minutes per show • Presented in alternating location in Vail and Lionshead Vail Thanksgiving Entertainment - Buskers on Plaza •Cirque type costumed entertainers on the street •We used these type of costumes last winter in Vail for the 2019 Vail Family Apes Ski, people loved them. Vail Thanksgiving Entertainment - Special Music Presentations •The streets could come to life with a collection of holiday music groups and carolers. Vail Thanksgiving Entertainment - Photos with Santa •We could provide Santa and his elves for family photos. Photos could branded with the Vail logo. Vail Thanksgiving Entertainment - Figure Skating •Figure skating performances to animate the ice rinks. Skaters can be future/past Olympic stars & professionals or touring pros. Vail Thanksgiving Entertainment - Elevated Activities •Family Snow Sculpting Zone •Family Apre’ Ski Snow Games & Contests •Pop Up Guest Choir (Kids & Parents •Evening Snow Shoe Tours •DJ Skate Nights with DJ on Center Ice Stage! •Kids’ Fire & Ice Parade •Family Sleighs rides Vail Thanksgiving Entertainment - Elevated Activities •Astronomy Nights - We would install a small structure to house the Vail Observatory. Families could stop by and meet our official astronomer and learn about stars, constellations, black holes and the planets Vail Thanksgiving Food & Beverage Opportunities •The Hot Chocolate Cafe - The Best Hot Chocolate Ever! •Knock Your Socks Off Hot Chocolate Experience •Key Marketing Story Focus •Fixed temporary indoor location or outdoor walk up bar •3rd party or in-house vendor opportunity Vail Thanksgiving Food & Beverage Opportunities •Adult Bar serving Elegant Cocktails, warm Hot Toddies, Irish Coffees, Fine Wines and Colorado Micro Brews Vail Thanksgiving Food & Beverage Opportunities •A Winter celebration of the tastes and textures •Small plates, warm bowls and elegantly prepared snacks •And tasty, fun snacks for the kids Vail Thanksgiving Conclusion •We hope to partner with Vail to create a luxurious family friendly festival presented at the Thanksgiving holiday which will excite the mind, please the pallet and warm the heart, and most of all - create memories for the guests of Vail that will last a life time. This concept would provide a new and fresh direction for the Vail. It will excite and entice returning and new family. Guests to become part of this new tradition. And help Vail stand out as the world’s “Premier International Mountain Resort Community”. •The event will incorporate a multitude of engaging activations and theatrical performances, visual spectacles, and family friendly activities that will enhance the guest’s experience and promote the Vail brand. It also offers a tremendous opportunity for creating a wonderful food and beverage experience. •This presentation is meant to be a discussion of the overall possibilities, concepts and supporting options of this project. Specific choices and a detailed budget could be delivered after discussions. •The ideas, concepts and programs presented and described in this presentation are the intellectual property of Blue Creek Productions, Inc.. and shall not be used or shared with other parties without expressed written consent by Blue Creek Productions, Inc.. Presented by Blue Creek Productions, Inc. Copyright 2019 All rights reserved.