HomeMy WebLinkAbout09. CampSight Survey DataWith friends/family
In commercial lodging
In rent-by-owner lodging
Vacation home/timeshare
Other
43%
43%
14%
Overnight Visitor Profile
1
2
3
4
5
6 or more
71%
29%
1
2
3 - 5
6 - 8
9 - 14
15 or more
50%
33%
17%
Vail
Summit County
Other
Avon
Beaver Creek
Eagle/Gypsum
Edwards
71%
14%
14%
Under $50k
$50k-$100k
$100k-$150k
$150k or more
13%
44%
31%
13%
Overall Visitor Profile
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
38%
19%
38%
6%
Male
Female
33%
67%
Promoter Passive Detractor
10%
20%
30%
40%
50%
60%
70%
80%
90%Percent Responding81%
13%6%
Likelihood of Recommending Event to a Friend or Family Member
0: None, Iwould havecome toVailanyway
1 2 3 4 5: Half myreason forcoming toVail
6 7 8 9 10: My onlyreason forcoming toVail
0%
20%
40%
60%Percent Responding14%
57%
7%7%7%7%
Importance of Event in Decision to Visit Vail Today - Overall
Summary of Key Trip Characteristics and DemographicsAttendee Days0
100
200
300
400
500
240
Attendance Est
75%
NPS
Net Promoter Score
Overnight visitor Full-time downvalley resident Day visitor to Vail Full-time resident of Town ofVail
0%
10%
20%
30%
40%
50%Percent Responding44%
25%19%13%
Visitor Type
Colorado 100%
No56%
Yes44%
Attended a museum event or
program last year?
Survey technique: Post-event email. Number of years event has taken place in Vail (including 2019): 1
Overall
Overnight visitor
Full-time resident of Town of Vail
Full-time downvalley resident
Day visitor to Vail 9.0
6.3
9.3
8.4
Are youstaying:
How many peopleare staying in youraccomodationsunit?
Nights in thearea this trip
Where are yourlodgingaccommodationslocated?
Annual HouseholdIncome
Age
State/Country
Gender
Nightly Rate (ifPaid) Average: Median:$141$123
Overall
Overall
event
10th Mountain Parade
CampSight: An Innovation + marketing unconference
Colorado Snowsports Museum: Alpine Journeys
Legacy Fighting Alliance
Pink Vail 2019
Powabunga Fest
Spring Back to Vail - All (Concert & Other)
Spring Back to Vail - Concerts Only
Sample Size: 16
CampSight: An Innovation + Marketing UnconferenceMarch 8, 2019