HomeMy WebLinkAbout10. VAD19_Media Plan_FINAL_08 .01.19VAIL AMERICA DAYS™ 2019: MARKETING-MEDIA PLAN
TRADITIONAL MEDIA TYPE
Vail Daily Print Advertising Multiple ads: Full page, half page and (parade order) ads in Vail Daily and Vail Daily Weekly
www.VailAmericaDays.com Fully integrated, detailed schedule (Live with parade application April 2019)
Detailed schedule to be received from TOV and uploaded day of 5/12 or sooner)
www.vail.com/events Detailed event information with link to event site. Parnter mentions included
LOCAL GRASSROOTS TYPE
Concierge outreach 2,000 Bii-fold schedule; weekend schedule included with direct to website for events happening prior
200 11"x17" Posters
Outreach to Vail concierges including direct visits to hotels (week of 6/15)
100 contacts Vail Valley wide
Merchant outreach 200+ (week of 6/15 and into the next week) postering and bi fold schedule distribution
Continued outreach To local info centers, local media, key lodging partners and hotel properties including bi-fold schedule distribution (week of 6/15)
SOCIAL/DIGITAL TYPE
Digital Email Inclusion (Vail Daily) Co-branded with VAD/GMC
Website Banner Ads (Vaildialy.com) Branded GMC with direct to VailAmericaDays.com
Vail Daily's Off The Hill with Tricia Swenson, including social/video post, print editorial and (2) thank you ads, post-event
7 Posts Via Vaily Daily and TOV social channels promoting VAD/TOV/GMC inolvement
Info/toolkit provided for event sponsors for their use/calendar inclusions
PUBLIC RELATIONS TYPE
Press Release - Local outreach with parade application information week of (5/27)
Press Release - Leading into the event, including full schedule (week of 6/24)
Press Release - Local Media-Community Outlets (week of 7/1)
Press Release - Local Media-Community Outlets (Day of 7/4) Announce winnersDirectly working with publications to arrange interviews, reach out to key float participants and locals in celebration of Fourth of July, provide highlight images and moreLocal lists eblasts/invites out to key entities and HL list - focus on parade float application (Month of April)
Eblast - Tips and Highlights (week of 7/1) Schedule, Water Station, Community Collaboration Efforts
DESIGN/LAYOUT TYPE
Using design and logo from previous year with updated logo train