HomeMy WebLinkAbout12. 2019 VAF Event Budget
2019 Vail Arts Festival
Event Budget
Revenues:
CSE Contribution $ 6,000
Artist vendor fees 27,000 Sponsorship (cash) 2,000 Merchandise Sales 120 Total Revenues: $ 35,120 Expenses:
Advertising/Promotions $ 9,200
Ad Design/Vail branding
Printing/posters/brochures
Local Newspaper print ads
Digital advertising
Event supplies 2,860
Event Signage
Street banners/additional
Children’s activities/entertainment Operating Expenses Website development/updates 3,880 Artist site expenses
Arts staffing/supplies
Town of Vail business license fees 585
Security 2,185
Administrative Expenses 11,500
Staffing
Permits
Insurance Total Expenses: $ 30,210
2019 Vail Arts Festival
Marketing Plan
Collateral:
• Commemorative Festival Poster
• Promotional Poster
• Event postcards
• Lionshead Street banner
• Site promotional banners
• Way finding signage
Newspaper advertising:
Vail Daily print ads: 1/3 page, 1/2 page and Full Page
Frequency: 3-4 days per week/3 weeks prior to event
Festival double-truck map and artist promotion Pullout section
TV8 advertising/promotion:
On-site, live interviews of 8 artists on Good Morning Vail program. Ran all
Festival weekend.
KZYR radio advertising:
Frequency: up to 7 times/day for 7 days: 60-second ad
Digital/Social Media Advertising:
• Vail Daily Digital Ads, Search Retargeting & Site Retargeting ads
focused on Denver/Front Range and Boulder areas
• Web skins
• Facebook and Instagram advertising
• Online calendar listings (both local and Denver)
• Facebook posts during event featuring artists and imagery
•
Public Relations:
Press Release distribution via PR Newswire & Journalist Service in Denver
Market.