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Home My WebLink About05. Summer Bluegrass Series_DashboardTotal economicimpact per attendeeday Restaurants/bars/food concessions Lodging Shopping Recreation (golf,bike rental, fishing,etc.) Other items $0$100 $200 $300 $400 Economic Impactper Attendee-Day$262 $125 $69 $42 $12 $12 Direct Economic Impact to TOV per Attendee-Day In commercial lodgingVacation home/timeshareWith friends/familyIn rent-by-owner lodgingOther 61% 16% 11%7%5% Overnight Visitor Profile 1 2 3 4 5 6 or more 11% 36% 11% 20% 18% 2% 1 2 3 - 56 - 8 9 - 1415 or more 14% 48%30% 7% 2% Vail Avon Beaver Creek Summit County Eagle/Gypsum Edwards Other 80% 5% 5% 5% 2% 2% 2% Under $50k $50k-$100k $100k-$150k $150k or more 20% 25% 25% 30% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 20% 28% 27% 14% 2% 7% 2% Male Female 56% 44% Promoter Passive Detractor 0% 20% 40% 60% 80%Percent Responding81% 10%10% Likelihood of Recommending Event to a Friend or Family Member 0: None, Iwould havecome to Vailanyway 1 2 3 4 5: Half myreason forcoming to Vail 6 7 8 9 10: My onlyreason forcoming to Vail 0% 20% 40%Percent Responding29% 49% 1%9%4%3%5% Importance of Event in Decision to Visit Vail - Overall 2019 Town of Vail funding Direct economic impact to TOV Economic impact payback ratio TOV/VLMD sales tax impact TOV/VLMD sales tax impact ratio $0.72 $32,333 $18.89 $850,061.18 $45,000.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee Days0.0K 1.0K 2.0K 3.0K 4.0K 3.3K Attendance Est 71% NPS Net Promoter Score Overnightvisitor Full-timeresident ofTown of Vail Full-timedownvalleyresident Seasonalresident ofVail Valley Day visitorto Vail 0% 10% 20% 30% 40% 50%Percent Responding47% 26%20% 5%2% Visitor Type Colorado Texas Florida Missouri Ohio 3% 3% 4% 10% 52% 2019 Vail Event Visitor Summary: Vail Summer Bluegrass Series June 26, July 3, 10 & 17, 2019 Survey technique: Intercept. Number of years event has taken place in Vail (including 2019): 6 Overall Overnight visitor Seasonal resident of Vail ValleyFull-time resident of Town of VailFull-time downvalley residentDay visitor to Vail 5.08.98.22.6 4.8 6.4 Are youstaying: How many peopleare staying in youraccomodationsunit? Nights in thearea this trip Where are yourlodgingaccommodationslocated? Annual HouseholdIncome Age State/Country Gender Nightly Rate (ifPaid) Average: Median:$354$300 Overall Overnight visitor Overall event 10th Mountain Parade $20.19 Vail Beaver Creek Restaurant Week CampSight: An Innovation + marketing unconference Colorado Snowsports Museum: Alpine Journeys Legacy Fighting Alliance Pink Vail 2019 Powabunga Fest Spring Back to Vail - All (Concert & Other) Spring Back to Vail - Concerts Only Vail Lacrosse Shootout Vail Summer Bluegrass Series Sample Size: 94