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HomeMy WebLinkAbout06. Lacrosse Shootout_DashboardTotal economicimpact per attendeeday Lodging Restaurants/bars/food concessions Shopping Recreation (golf,bike rental, fishing,etc.) Other items $0 $100 $200 $300 $400 Economic Impactper Attendee-Day$279 $100 $84 $37 $38 $20 Direct Economic Impact to TOV per Attendee-Day In commercial lodgingIn rent-by-owner lodgingWith friends/familyVacation home/timeshareOther 68% 23% 5%2%1% Overnight Visitor Profile 1 2 3 4 5 6 or more 17% 14% 11% 12% 37% 9% 1 2 3 - 56 - 8 9 - 1415 or more 78%14% 4% 5% Vail Avon Beaver Creek Edwards Other Summit County Eagle/Gypsum 79% 7% 6% 3% 2% 2% 1% Under $50k $50k-$100k $100k-$150k $150k or more 19% 20% 54% 6% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 15% 28% 27% 13% 3% 7% 9% Male Female 72% 28% Promoter Passive Detractor 0% 20% 40% 60% 80%Percent Responding83% 16% 2% Likelihood of Recommending Event to a Friend or Family Member 0: None, Iwould havecome toVailanyway 1 2 3 4 5: Half myreason forcoming toVail 6 7 8 9 10: My onlyreason forcoming toVail 0% 20% 40% 60% 80%Percent Responding83% 1%0%3%2%7%4% Importance of Event in Decision to Visit Vail - Overall 2019 Town of Vail funding Direct economic impact to TOV Economic impact payback ratio TOV/VLMD sales tax impact TOV/VLMD sales tax impact ratio $9.95 $124,420 $263.83 $3,297,813.35 $12,500.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee Days0K 5K 10K 15K 11.8K Attendance Est 81% NPS Net Promoter Score Overnightvisitor Full-timedownvalleyresident Day visitorto Vail Full-timeresident ofTown of Vail Seasonalresident ofVail Valley 0% 20% 40% 60% 80% 100%Percent Responding95% 2%1%1%1% Visitor Type Colorado New Jersey Massachusetts Texas Illinois Maryland 5% 5% 6% 6% 8% 31% No52% Yes48% Attended event last year? 2019 Vail Event Visitor Summary: Vail Lacrosse Shootout June 29 - July 7, 2019 Survey technique: Post-event email. Number of years event has taken place in Vail (including 2019): 47 Overall Overnight visitor Seasonal resident of Vail ValleyFull-time resident of Town of VailFull-time downvalley residentDay visitor to Vail 10.07.3 10.0 9.5 9.5 Are youstaying: How many peopleare staying in youraccomodationsunit? Nights in thearea this trip Where are yourlodgingaccommodationslocated? Annual HouseholdIncome Age State/Country Gender Nightly Rate (ifPaid) Average: Median:$392$250 Overall Overnight visitor Overall event 10th Mountain Parade $20.19 Vail Beaver Creek Restaurant Week CampSight: An Innovation + marketing unconference Colorado Snowsports Museum: Alpine Journeys Legacy Fighting Alliance Pink Vail 2019 Powabunga Fest Spring Back to Vail - All (Concert & Other) Spring Back to Vail - Concerts Only Vail Lacrosse Shootout Vail Summer Bluegrass Series Sample Size: 248