HomeMy WebLinkAbout07. CRC 2019 RMBB.pptx (1)Event Recap: Rocky Mountain Burger Battle
Cultural, Recreational & Community Category
September 4th, 2019
Rocky Mountain Burger Battle: June 20, 2019
Ryan Slater
Phone: 520.370.8014
Ryan@TPPEvents.com
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Overall Event Highlights & Successes
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• Over 500 total attendees throughout the event
• 10 burger contenders from across the rockies. 7 of
those being from Vail Valley
• 3 breweries represented from Vail Valley
• 100’s of burger, beer, & dessert samples enjoyed
• 1 crazy snowstorm during the summer solstice
and a lot of fun.
Estimated Attendance Results
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•Estimated attendance:
• 500 guests
• 35% of patrons visited Vail to attend the Rocky
Mountain Burger Battle
• 15% of patrons also attended the next days event,
the Vail Craft Beer Festival
Estimated Attendee Profile Results
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• 89% of patrons are residents of Colorado
• 14% of patrons are residents of Vail
• 37% of patrons are residents of Denver
• 15% of patrons traveled from the Front Range
• Patrons from outside of Colorado visited from:
Florida • Nevada • Alabama • Ohio • Wisconsin
Estimated Spending Results
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•Estimated average spending per person:
•Dining: $10
•Shopping: $15
•Lodging: $20
•Other Activities: $15
•Total average spending per person: $60
•Town of Vail spending the event/program
generated: $48,00
NPS (Net Promoter Score)
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Attendee Response: How likely is it that you would recommend this event to a
friend or colleague?
The NPS Calculation
Calculate your NPS using the answer to a key question, using a 0-10 scale:
How likely is it that you would recommend [brand] to a friend or colleague?
Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth.
Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through
negative word-of-mouth.
Event Strengths & Weaknesses
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•How did the event exceed expectations?
. For being a first year event, we were pleased with turnout and
the overall execution of the event.
. The restaurants that were involved did a great job and 90% of
them said they would come back next year
. A good range of options for both food and drink for patrons
. High quality burger options
•What are areas for event improvement?
. Increasing the number of restaurant participants from different
regions of CO
. Expand the footprint to provide space for more vendors
and restaurants
. Gain more sponsors to help cover costs
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Vail Brand Compatibility
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•How did the event /program support the Vail Brand?
.By having the majority of restaurants come from the Vail Valley,
we were able to highlight all the great eating establishments in the
area. We also included breweries from the area. It was a friendly
competition between some of the best burgers in the Vail area.
. We want to highlight that the Vail Valley has great restaurants that
people should check out year round.
. Competition took place in a beautiful setting right in the heart of
Vail Village
Brand Positioning:
•Town of Vail: The Premier International Mountain Resort Community
•Vail Mountain: Like nothing on earth
The Premier International Mountain Resort Community
Community Contribution
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•How did the event impact Vail’s sense of
community?
.The event brought together the local chefs and
restaurants to have a fun afternoon of friendly competition.
. People were able to come out and try new offering from
some of their favorite local establishments.
. Also included desserts and beers from local businesses
.
Topline Marketing Efforts
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•What are the top 3 successful marketing tactics,
executions or results from your event/program?
. Brought in influencers to cover the event and
gain exposure for the competition
. Partnered with Vail Daily to help promote the
event
. Combined with the Denver Burger Battle to help
partner both events and use that database to get
more attendees up to Vail
•Please attach complete marketing plan to end of presentation.
Potential for Growth & Sponsorships/Media Exposure
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•How do you see the event evolving next year?
The goal is to bring in more restaurants and sponsors to continue to
grow the event. There may be a judging aspect added where we bring
in local chefs and personalities to help judge the best burger. We would
like to expand the footprint to bring in more people.
•What sponsors do you plan to target next year?
We are already starting to reach out to sponsors for 2020. We would
like to see a food sponsor to help cover the food costs for the
restaurants. We would also like to bring in more local sponsors to help
promote the event in the Vail Valley
•How will you leverage media exposure and extend the
marketing reach next year?
We want to bring in more out of town patrons to the event and have
them stay for the entire weekend. We are hoping that more Denver
publications pick up on the event and bring front range people up to the
valley.
Sustainability Efforts
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•What measures were taken at your event/program to support
the environmentally-friendly goals of the Town of Vail?
We provided patrons with plates and cups to limit the amount of
waste that was produced. We also branded signage so that we can
reuse them each year.
•What waste reduction methods were used during your
event/program?
By supplying cups and plates for patrons, we limited the amount of
serveware that was produced for the event. Walking Mountain Science
Center was also on site to help sort trash, ,recycling, and compost
•How could you improve on sustainability efforts for
next year’s event?
We will work with restaurants to limit the amount of waste they
produce and make sure that all sponsors/vendors adhere to Vail standards
The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of
both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable
energy, resource efficiency, ecosystem protection, and community awareness and education.
Event Budget
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* Event producer to attach detailed budget for recap
Item $
Total Event Budget:
CSE Funds:$20,000
Cash Sponsorship (not CSE):0
In-kind Sponsorship:$1,500
Marketing Budget:$5,000
Profit & Loss:$1,664
How did you use the CSE funds?
(marketing, operations, staff, venue, etc.)
Marketing the event,
covering logistic costs,
restaurant supplies
Additional Information/Appendix
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APPENDIX: BUDGET