HomeMy WebLinkAbout02. b. - Marketing Plan - Ltr head copy
MEMO
To: CSE - TOV
From: Brian Hall
Date: 9/19/19
Re: Vail Astronomy Nights Marketing Plan.
Vail Astronomy NIghts 2019
Marketing Plan
Goals: To produce an event that presents, represents, reinforces and supports
Vail brand and position in the marketplace as a the premier international
mountain resort community and family vacation destination.
Our customers or guests are international, regional and local family visitors to
Vail.
Ways to reach our target guests:
• Present a strong presence on the internet and with social media to be visible
when our guests search the internet for family and children’s events in the Vail
and Colorado area.
• Partner with like organizations or events who aim at capturing the same kind of
guests and form partnerships to cross promote each other.
• Execute a strong Lodging/Concierge partnership with Lionshead/Vail Lodges
Arrabelle (Zach Meyers) The Marriot (Jonathan Brownley) The Ritz (Jack
Demore) and other properties to help lodging sales personal in presenting Vail
as vibrant family vacation destination with goal of positively effecting sales of
lodging.
• Execute a strong concierge/info center/merchant information program to
capture guests once they are in town.
Tactics:
• Placement in all local and regional special events calendars.
• Distribute digital and paper flier to hotel and lodges for their use
(Pre-season and during event run)
• Email blasts to our 350 family program fan base addresses
• Operate VFFF specific website – update photos weekly
• Operate VFFF Face Book page - updates twice weekly
• Operate VFFF Instagram account – update twice a week
• Create & Distribute event posters to Lionshead, Vail and down valley
merchants
• Make personal visits to key Vail lodges and merchants to promote/inform them
of our event
• Create press release program – new PR theme sent every 2 weeks
• Continue top notch Science presenter schedule for each week for fresh
promotion subjects
• Solicit editorial coverage of the event
¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨
¨¨¨¨¨¨
P.O. Box 4510
Eagle, CO 81631
970-926-5855
970-692-2423 fax
info@bluecreek.com