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HomeMy WebLinkAboutLFA 65 DASHBOARDTotal economicimpact perattendee day Tournament Fees Restaurants/bars/foodconcessions Shopping Lodging Recreation (Lifttickets ex. EpicPass, etc.) Other items $0$100 $200 $300 $400 Economic Impactper Attendee-Day$110 $33 $47 $10 $11 $10$0 Direct Economic Impact to TOV per Attendee-Day In commercial lodgingVacation home/timeshareWith friends/familyIn rent-by-owner lodgingOther 43% 14% 29%14% Overnight Visitor Profile 1 2 3 4 5 6 or more 50% 17% 17% 17% 1 2 3 - 56 - 8 9 - 1415 or more 43%14% 29% 14% Vail Avon Beaver Creek Eagle/Gypsum Edwards Summit County Other 57% 14% 14% 14% Under $50k $50k-$100k $100k-$150k $150k or more 39% 39% 13% 9% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 11% 46% 29% 7% 7% Male Female 52% 48% Promoter Passive Detractor 0% 20% 40% 60% 80%Percent Responding71% 18%11% Likelihood of Recommending Event to a Friend or Family Member 0: None, Iwould havecome to Vailanyway 1 2 3 4 5: Half myreason forcoming to Vail 6 7 8 9 10: My onlyreason forcoming to Vail 0% 20% 40% 60% 80%Percent Responding11% 75% 7%4%4% Importance of Event in Decision to Visit Vail Today - Overall 2019 Town of Vail funding Direct economic impact to TOV Economic impact payback ratio TOV/VLMD sales tax impact TOV/VLMD sales tax impact ratio $0.17 $3,048 $7.21 $126,194.49 $17,500.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee Days0.0K 0.2K 0.4K 0.6K 0.8K 1.0K 1.2K 1.4K 1.1K Attendance Est 61% NPS Net Promoter Score Full-timedownvalleyresident Full-timeresident ofTown of Vail Overnightvisitor Day visitor toVail 0% 10% 20% 30%Percent Responding29% 18% 25%29% Visitor Type Colorado California Michigan 4% 4% 92% 2019 Vail Event Visitor Summary: Legacy Fighting Alliance May 3,2019 Survey technique: Intercept. Number of years event has taken place in Vail (including 2019): 2 Overall Overnight visitor Full-time resident of Town of Vail Full-time downvalley resident Day visitor to Vail 9.8 7.0 8.0 9.6 8.6 Are youstaying: How many peopleare staying in youraccomodationsunit? Nights in thearea this trip Where are yourlodgingaccommodationslocated? Annual HouseholdIncome Age State/Country Gender Nightly Rate (ifPaid) Average: Median:$320$130 Overall Overnight visitor Overall event 10th Mountain Parade CampSight: An Innovation + marketing unconference Colorado Snowsports Museum: Alpine Journeys Legacy Fighting Alliance Pink Vail 2019 Powabunga Fest Spring Back to Vail - All (Concert & Other) Spring Back to Vail - Concerts Only Sample Size: 28