HomeMy WebLinkAboutLFA 65 Data TablesVail Events - Legacy Fighting Alliance 2019
OVERALL
Visitor Type
Overnight visitor
Full-time
resident of Town
of Vail
Full-time
downvalley
resident Day visitor
Which best describes you
during your time in Vail?
An overnight visitor (spent 1 or more nights away from home)
A full-time resident of Town of Vail
A full-time downvalley resident (living in Avon, Edwards, Eagle, Gypsum, etc.)
A day visitor - left home & returned home the same day
TOTAL
n =
25%100%
18%100%
29%100%
29%100%
100%100%100%100%100%
28 7 5 8 8
06 Jun 19
Source: RRC Associates
Vail Events - Legacy Fighting Alliance 2019
Overnight Visitors & Seasonal Residents OVERALL
Visitor Type
Overnight visitor
How many nights are you
staying in the area this trip?
(cap 21 nights)
1
2
3 - 5
15 or more
TOTAL
Average
n =
Were your lodging
accommodations located in:
Vail
Beaver Creek
Avon
Eagle/Gypsum
TOTAL
n =
43%43%
14%14%
29%29%
14%14%
100%100%
4.6 4.6
7 7
57%57%
14%14%
14%14%
14%14%
100%100%
7 7
06 Jun 19
Source: RRC Associates
Page 1
Vail Events - Legacy Fighting Alliance 2019
Overnight Visitors & Seasonal Residents OVERALL
Visitor Type
Overnight visitor
Did you stay:
In paid commercial lodging (hotel, condo rental, etc.)
In paid rent-by-owner lodging (VRBO)
With friends/family who live in the area
In a vacation home or timeshare owned by you, family or friends
TOTAL
n =
What is the nightly rate of
your accommodations?
$125 - $149
$500 - $999
TOTAL
Average
n =
43%43%
14%14%
29%29%
14%14%
100%100%
7 7
67%67%
33%33%
100%100%
320.0 320.0
3 3
06 Jun 19
Source: RRC Associates
Page 2
Vail Events - Legacy Fighting Alliance 2019
Overnight Visitors & Seasonal Residents OVERALL
Visitor Type
Overnight visitor
Including yourself, how many
people are staying in your
accommodations unit (room,
condo, etc.)?
2
3
4
5
TOTAL
Average
n =
50%50%
17%17%
17%17%
17%17%
100%100%
3.0 3.0
6 6
06 Jun 19
Source: RRC Associates
Page 3
Vail Events - Legacy Fighting Alliance 2019
OVERALL
Visitor Type
Overnight visitor
Full-time
resident of Town
of Vail
Full-time
downvalley
resident Day visitor
How important was Legacy
Fighting Alliance in your
decision to visit Vail this
trip?
0=Not important: I would have come to Vail anyway
2
7
8
10=Very important: My only reason for coming to Vail
TOTAL
Average
n =
7%20%13%
4%13%
11%14%25%
4%13%
75%86%80%50%88%
100%100%100%100%100%
8.6 9.6 8.0 7.0 9.8
28 7 5 8 8
06 Jun 19
Source: RRC Associates
Page 4
Vail Events - Legacy Fighting Alliance 2019
Please estimate how much money you will
spend for yourself only today and
tonight, either at this event or
elsewhere in the Town of Vail.OVERALL
Visitor Type
Overnight visitor
Full-time
resident of Town
of Vail
Full-time
downvalley
resident Day visitor
Restaurants / bars / food
concessions
None
$1 - $24
$25 - $49
$50 - $74
$75 - $99
$100 - $124
$175 - $199
TOTAL
Average
Median
n =
Shopping (groceries,
souvenirs, clothing, gifts,
etc.)
None
$1 - $24
$50 - $74
TOTAL
Average
Median
n =
Recreation (skiing, ski lessons/rentals, etc.)
TOTAL
Average
Median
n =
Other items, excluding
lodging (gas, parking, movie,
etc.)
None
$1 - $24
$25 - $49
$50 - $74
$100 - $124
TOTAL
Average
Median
n =
Food and Wine purchases
None
$25 - $49
$50 - $74
$75 - $99
$100 - $124
TOTAL
Average
Median
n =
19%20%57%
12%17%20%14%
35%33%20%14%63%
23%33%20%38%
4%17%
4%14%
4%20%
100%100%100%100%100%
$39 $44 $57 $23 $37
$30 $40 $40 $0 $30
26 6 5 7 8
88%50%100%100%100%
4%17%
8%33%
100%100%100%100%100%
$4 $19 $0 $0 $0
$0 $7 $0 $0 $0
26 6 5 7 8
100%100%100%100%100%
100%100%100%100%100%
$0 $0 $0 $0 $0
$0 $0 $0 $0 $0
26 6 5 7 8
77%50%100%71%88%
12%29%13%
4%17%
4%17%
4%17%
100%100%100%100%100%
$7 $29 $0 $2 $1
$0 $13 $0 $0 $0
26 6 5 7 8
23%17%40%29%13%
46%33%20%71%50%
23%50%38%
4%20%
4%20%
100%100%100%100%100%
$33 $36 $43 $23 $34
$30 $43 $33 $30 $30
26 6 5 7 8
06 Jun 19
Source: RRC Associates
Page 5
Vail Events - Legacy Fighting Alliance 2019
Please estimate how much money you will
spend for yourself only today and
tonight, either at this event or
elsewhere in the Town of Vail.OVERALL
Visitor Type
Overnight visitor
Full-time
resident of Town
of Vail
Full-time
downvalley
resident Day visitor
Total amount spent
(excluding lodging)
None
$25 - $49
$50 - $74
$75 - $99
$100 - $124
$150 - $174
$175 - $199
$200 - $299
TOTAL
Average
Median
n =
4%14%
19%20%57%
35%33%40%14%50%
15%17%38%
8%20%13%
8%17%14%
4%17%
8%17%20%
100%100%100%100%100%
$83 $128 $100 $47 $71
$60 $123 $53 $32 $70
26 6 5 7 8
06 Jun 19
Source: RRC Associates
Page 6
Vail Events - Legacy Fighting Alliance 2019
OVERALL
Visitor Type
Overnight visitor
Full-time
resident of Town
of Vail
Full-time
downvalley
resident Day visitor
How likely are you to
recommend Legacy Fighting
Alliance to a friend or family
member?
5=Neutral
7
8
9
10=Extremely likely
TOTAL
Average
Median
n =
Net Promoter Category
Promoter (% responding 9 & 10)
Passive (% responding 7 & 8)
Detractor (% responding 0-6)
TOTAL
Net Promoter Score
n =
11%25%13%
7%20%13%
11%14%13%13%
7%25%
64%86%80%25%75%
100%100%100%100%100%
9.0 9.7 9.4 7.9 9.1
10.0 10.0 10.0 8.5 10.0
28 7 5 8 8
71%86%80%50%75%
18%14%20%25%13%
11%25%13%
100%100%100%100%100%
0.6%0.9%0.8%0.3%0.6%
28 7 5 8 8
06 Jun 19
Source: RRC Associates
Page 7
Vail Events - Legacy Fighting Alliance 2019
OVERALL
Visitor Type
Overnight visitor
Full-time
resident of Town
of Vail
Full-time
downvalley
resident Day visitor
Your gender:
Male
Female
TOTAL
n =
Age of respondent
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
TOTAL
Average
Median
n =
Which of the following best
represents the annual
income of your household,
before taxes?
Under $30,000
$30 - $49,999
$50 - $74,999
$75 - $99,999
$100 - $149,999
$150 - $199,999
$500,000 or more
TOTAL
n =
52%29%50%63%63%
48%71%50%38%38%
100%100%100%100%100%
27 7 4 8 8
11%43%
46%43%60%38%50%
29%40%50%25%
7%13%13%
7%14%13%
100%100%100%100%100%
35.5 30.4 34.2 38.6 37.8
33.0 25.0 34.0 37.5 32.5
28 7 5 8 8
9%20%14%
30%60%20%14%33%
22%20%20%29%17%
17%20%20%14%17%
13%29%17%
4%20%
4%17%
100%100%100%100%100%
23 5 5 7 6
06 Jun 19
Source: RRC Associates
Page 8
Vail Events - Legacy Fighting Alliance 2019
OVERALL
Visitor Type
Overnight visitor
Full-time
resident of Town
of Vail
Full-time
downvalley
resident Day visitor
U.S. CENSUS REGION /
WORLD REGION
Midwestern US Census Region
Western US Census Region
TOTAL
n =
U.S. CENSUS DIVISION
East North Central (IL, IN, MI, OH, WI)
Mountain (AZ, CO, ID, MT, NV, NM, UT, WY)
Pacific (CA, OR, WA, AK, HI)
TOTAL
n =
U.S. CENSUS REGION /
WORLD REGION
Colorado Front Range (12 county - Weld to Elbert to Pueblo)
Other Colorado
Midwestern US Census Region
Western US Census Region (excl. Colorado)
TOTAL
n =
4%17%
96%83%100%100%100%
100%100%100%100%100%
25 6 4 8 7
4%17%
92%67%100%100%100%
4%17%
100%100%100%100%100%
25 6 4 8 7
16%50%14%
76%17%100%100%86%
4%17%
4%17%
100%100%100%100%100%
25 6 4 8 7
06 Jun 19
Source: RRC Associates
Vail Events - Legacy Fighting Alliance 2019
State / Country OVERALL
Visitor Type
Overnight visitor
Full-time
resident of Town
of Vail
Full-time
downvalley
resident Day visitor
STATE / COUNTRY
Colorado
California
Michigan
TOTAL
n =
92.0%66.7%100.0%100.0%100.0%
4.0%16.7%
4.0%16.7%
100.0%100.0%100.0%100.0%100.0%
25 6 4 8 7
06 Jun 19
Source: RRC Associates
Page 9
Vail Events - Legacy Fighting Alliance 2019
DMA OVERALL
Visitor Type
Overnight visitor
Full-time
resident of Town
of Vail
Full-time
downvalley
resident Day visitor
DESIGNATED MARKET
AREA
Denver -- CO, NE, NV, WY
Flint - Saginaw - Bay City -- MI
Colorado Springs - Pueblo -- CO
Los Angeles -- CA
TOTAL
n =
88.0%66.7%100.0%100.0%85.7%
4.0%16.7%
4.0%14.3%
4.0%16.7%
100.0%100.0%100.0%100.0%100.0%
25 6 4 8 7
06 Jun 19
Source: RRC Associates
Vail Events - Legacy Fighting Alliance 2019
Colorado County OVERALL
Visitor Type
Overnight visitor
Full-time
resident of Town
of Vail
Full-time
downvalley
resident Day visitor
Colorado County
Eagle
Out of state/foreign
Garfield
Arapahoe
Denver
El Paso
Jefferson
TOTAL
n =
68.0%100.0%100.0%71.4%
8.0%33.3%
8.0%16.7%14.3%
4.0%16.7%
4.0%16.7%
4.0%14.3%
4.0%16.7%
100.0%100.0%100.0%100.0%100.0%
25 6 4 8 7
06 Jun 19
Source: RRC Associates
Page 10
Vail Events - Legacy Fighting Alliance 2019
Colorado City OVERALL
Visitor Type
Overnight visitor
Full-time
resident of Town
of Vail
Full-time
downvalley
resident Day visitor
Colorado City
Avon
Edwards
Gypsum
Out of state/foreign
Denver
Vail
Colorado Springs
Glenwood Springs
Littleton
Minturn
Silt
TOTAL
n =
24.0%50.0%28.6%
20.0%37.5%28.6%
12.0%50.0%14.3%
8.0%33.3%
8.0%33.3%
8.0%50.0%
4.0%14.3%
4.0%14.3%
4.0%16.7%
4.0%12.5%
4.0%16.7%
100.0%100.0%100.0%100.0%100.0%
25 6 4 8 7
06 Jun 19
Source: RRC Associates
Page 11