Loading...
HomeMy WebLinkAboutLFA 65 Data TablesVail Events - Legacy Fighting Alliance 2019 OVERALL Visitor Type Overnight visitor Full-time resident of Town of Vail Full-time downvalley resident Day visitor Which best describes you during your time in Vail? An overnight visitor (spent 1 or more nights away from home) A full-time resident of Town of Vail A full-time downvalley resident (living in Avon, Edwards, Eagle, Gypsum, etc.) A day visitor - left home & returned home the same day TOTAL n = 25%100% 18%100% 29%100% 29%100% 100%100%100%100%100% 28 7 5 8 8 06 Jun 19 Source: RRC Associates Vail Events - Legacy Fighting Alliance 2019 Overnight Visitors & Seasonal Residents OVERALL Visitor Type Overnight visitor How many nights are you staying in the area this trip? (cap 21 nights) 1 2 3 - 5 15 or more TOTAL Average n = Were your lodging accommodations located in: Vail Beaver Creek Avon Eagle/Gypsum TOTAL n = 43%43% 14%14% 29%29% 14%14% 100%100% 4.6 4.6 7 7 57%57% 14%14% 14%14% 14%14% 100%100% 7 7 06 Jun 19 Source: RRC Associates Page 1 Vail Events - Legacy Fighting Alliance 2019 Overnight Visitors & Seasonal Residents OVERALL Visitor Type Overnight visitor Did you stay: In paid commercial lodging (hotel, condo rental, etc.) In paid rent-by-owner lodging (VRBO) With friends/family who live in the area In a vacation home or timeshare owned by you, family or friends TOTAL n = What is the nightly rate of your accommodations? $125 - $149 $500 - $999 TOTAL Average n = 43%43% 14%14% 29%29% 14%14% 100%100% 7 7 67%67% 33%33% 100%100% 320.0 320.0 3 3 06 Jun 19 Source: RRC Associates Page 2 Vail Events - Legacy Fighting Alliance 2019 Overnight Visitors & Seasonal Residents OVERALL Visitor Type Overnight visitor Including yourself, how many people are staying in your accommodations unit (room, condo, etc.)? 2 3 4 5 TOTAL Average n = 50%50% 17%17% 17%17% 17%17% 100%100% 3.0 3.0 6 6 06 Jun 19 Source: RRC Associates Page 3 Vail Events - Legacy Fighting Alliance 2019 OVERALL Visitor Type Overnight visitor Full-time resident of Town of Vail Full-time downvalley resident Day visitor How important was Legacy Fighting Alliance in your decision to visit Vail this trip? 0=Not important: I would have come to Vail anyway 2 7 8 10=Very important: My only reason for coming to Vail TOTAL Average n = 7%20%13% 4%13% 11%14%25% 4%13% 75%86%80%50%88% 100%100%100%100%100% 8.6 9.6 8.0 7.0 9.8 28 7 5 8 8 06 Jun 19 Source: RRC Associates Page 4 Vail Events - Legacy Fighting Alliance 2019 Please estimate how much money you will spend for yourself only today and tonight, either at this event or elsewhere in the Town of Vail.OVERALL Visitor Type Overnight visitor Full-time resident of Town of Vail Full-time downvalley resident Day visitor Restaurants / bars / food concessions None $1 - $24 $25 - $49 $50 - $74 $75 - $99 $100 - $124 $175 - $199 TOTAL Average Median n = Shopping (groceries, souvenirs, clothing, gifts, etc.) None $1 - $24 $50 - $74 TOTAL Average Median n = Recreation (skiing, ski lessons/rentals, etc.) TOTAL Average Median n = Other items, excluding lodging (gas, parking, movie, etc.) None $1 - $24 $25 - $49 $50 - $74 $100 - $124 TOTAL Average Median n = Food and Wine purchases None $25 - $49 $50 - $74 $75 - $99 $100 - $124 TOTAL Average Median n = 19%20%57% 12%17%20%14% 35%33%20%14%63% 23%33%20%38% 4%17% 4%14% 4%20% 100%100%100%100%100% $39 $44 $57 $23 $37 $30 $40 $40 $0 $30 26 6 5 7 8 88%50%100%100%100% 4%17% 8%33% 100%100%100%100%100% $4 $19 $0 $0 $0 $0 $7 $0 $0 $0 26 6 5 7 8 100%100%100%100%100% 100%100%100%100%100% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 26 6 5 7 8 77%50%100%71%88% 12%29%13% 4%17% 4%17% 4%17% 100%100%100%100%100% $7 $29 $0 $2 $1 $0 $13 $0 $0 $0 26 6 5 7 8 23%17%40%29%13% 46%33%20%71%50% 23%50%38% 4%20% 4%20% 100%100%100%100%100% $33 $36 $43 $23 $34 $30 $43 $33 $30 $30 26 6 5 7 8 06 Jun 19 Source: RRC Associates Page 5 Vail Events - Legacy Fighting Alliance 2019 Please estimate how much money you will spend for yourself only today and tonight, either at this event or elsewhere in the Town of Vail.OVERALL Visitor Type Overnight visitor Full-time resident of Town of Vail Full-time downvalley resident Day visitor Total amount spent (excluding lodging) None $25 - $49 $50 - $74 $75 - $99 $100 - $124 $150 - $174 $175 - $199 $200 - $299 TOTAL Average Median n = 4%14% 19%20%57% 35%33%40%14%50% 15%17%38% 8%20%13% 8%17%14% 4%17% 8%17%20% 100%100%100%100%100% $83 $128 $100 $47 $71 $60 $123 $53 $32 $70 26 6 5 7 8 06 Jun 19 Source: RRC Associates Page 6 Vail Events - Legacy Fighting Alliance 2019 OVERALL Visitor Type Overnight visitor Full-time resident of Town of Vail Full-time downvalley resident Day visitor How likely are you to recommend Legacy Fighting Alliance to a friend or family member? 5=Neutral 7 8 9 10=Extremely likely TOTAL Average Median n = Net Promoter Category Promoter (% responding 9 & 10) Passive (% responding 7 & 8) Detractor (% responding 0-6) TOTAL Net Promoter Score n = 11%25%13% 7%20%13% 11%14%13%13% 7%25% 64%86%80%25%75% 100%100%100%100%100% 9.0 9.7 9.4 7.9 9.1 10.0 10.0 10.0 8.5 10.0 28 7 5 8 8 71%86%80%50%75% 18%14%20%25%13% 11%25%13% 100%100%100%100%100% 0.6%0.9%0.8%0.3%0.6% 28 7 5 8 8 06 Jun 19 Source: RRC Associates Page 7 Vail Events - Legacy Fighting Alliance 2019 OVERALL Visitor Type Overnight visitor Full-time resident of Town of Vail Full-time downvalley resident Day visitor Your gender: Male Female TOTAL n = Age of respondent 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 TOTAL Average Median n = Which of the following best represents the annual income of your household, before taxes? Under $30,000 $30 - $49,999 $50 - $74,999 $75 - $99,999 $100 - $149,999 $150 - $199,999 $500,000 or more TOTAL n = 52%29%50%63%63% 48%71%50%38%38% 100%100%100%100%100% 27 7 4 8 8 11%43% 46%43%60%38%50% 29%40%50%25% 7%13%13% 7%14%13% 100%100%100%100%100% 35.5 30.4 34.2 38.6 37.8 33.0 25.0 34.0 37.5 32.5 28 7 5 8 8 9%20%14% 30%60%20%14%33% 22%20%20%29%17% 17%20%20%14%17% 13%29%17% 4%20% 4%17% 100%100%100%100%100% 23 5 5 7 6 06 Jun 19 Source: RRC Associates Page 8 Vail Events - Legacy Fighting Alliance 2019 OVERALL Visitor Type Overnight visitor Full-time resident of Town of Vail Full-time downvalley resident Day visitor U.S. CENSUS REGION / WORLD REGION Midwestern US Census Region Western US Census Region TOTAL n = U.S. CENSUS DIVISION East North Central (IL, IN, MI, OH, WI) Mountain (AZ, CO, ID, MT, NV, NM, UT, WY) Pacific (CA, OR, WA, AK, HI) TOTAL n = U.S. CENSUS REGION / WORLD REGION Colorado Front Range (12 county - Weld to Elbert to Pueblo) Other Colorado Midwestern US Census Region Western US Census Region (excl. Colorado) TOTAL n = 4%17% 96%83%100%100%100% 100%100%100%100%100% 25 6 4 8 7 4%17% 92%67%100%100%100% 4%17% 100%100%100%100%100% 25 6 4 8 7 16%50%14% 76%17%100%100%86% 4%17% 4%17% 100%100%100%100%100% 25 6 4 8 7 06 Jun 19 Source: RRC Associates Vail Events - Legacy Fighting Alliance 2019 State / Country OVERALL Visitor Type Overnight visitor Full-time resident of Town of Vail Full-time downvalley resident Day visitor STATE / COUNTRY Colorado California Michigan TOTAL n = 92.0%66.7%100.0%100.0%100.0% 4.0%16.7% 4.0%16.7% 100.0%100.0%100.0%100.0%100.0% 25 6 4 8 7 06 Jun 19 Source: RRC Associates Page 9 Vail Events - Legacy Fighting Alliance 2019 DMA OVERALL Visitor Type Overnight visitor Full-time resident of Town of Vail Full-time downvalley resident Day visitor DESIGNATED MARKET AREA Denver -- CO, NE, NV, WY Flint - Saginaw - Bay City -- MI Colorado Springs - Pueblo -- CO Los Angeles -- CA TOTAL n = 88.0%66.7%100.0%100.0%85.7% 4.0%16.7% 4.0%14.3% 4.0%16.7% 100.0%100.0%100.0%100.0%100.0% 25 6 4 8 7 06 Jun 19 Source: RRC Associates Vail Events - Legacy Fighting Alliance 2019 Colorado County OVERALL Visitor Type Overnight visitor Full-time resident of Town of Vail Full-time downvalley resident Day visitor Colorado County Eagle Out of state/foreign Garfield Arapahoe Denver El Paso Jefferson TOTAL n = 68.0%100.0%100.0%71.4% 8.0%33.3% 8.0%16.7%14.3% 4.0%16.7% 4.0%16.7% 4.0%14.3% 4.0%16.7% 100.0%100.0%100.0%100.0%100.0% 25 6 4 8 7 06 Jun 19 Source: RRC Associates Page 10 Vail Events - Legacy Fighting Alliance 2019 Colorado City OVERALL Visitor Type Overnight visitor Full-time resident of Town of Vail Full-time downvalley resident Day visitor Colorado City Avon Edwards Gypsum Out of state/foreign Denver Vail Colorado Springs Glenwood Springs Littleton Minturn Silt TOTAL n = 24.0%50.0%28.6% 20.0%37.5%28.6% 12.0%50.0%14.3% 8.0%33.3% 8.0%33.3% 8.0%50.0% 4.0%14.3% 4.0%14.3% 4.0%16.7% 4.0%12.5% 4.0%16.7% 100.0%100.0%100.0%100.0%100.0% 25 6 4 8 7 06 Jun 19 Source: RRC Associates Page 11