HomeMy WebLinkAboutLFA 65 MARKETING PLAN
LFA EVENT
TYPICAL MARKETING SCHEDULE
Overview: An intensive 8-week campaign that leads up to the event, using a combination of
print, television, and social media platforms
8 weeks out from event:
• National press release, email blast
• social media advertising campaign begins: Facebook, Twitter, Instagram
7 weeks out from event:
• Social media campaign continues
6 weeks out from event:
• Social media campaign continues
5 weeks out from event:
• Social media campaign continues
4 weeks out from event:
• Print ads in newspaper
• National Press release follow up, email blast
• Street team marketing begins
• Social media campaign continues
3 weeks out from event:
• TV Commercial campaign begins
• Street team marketing continues
• Social media campaign continues
2 weeks out from event:
• National Press release follow up, email blast
• TV ad campaign continues
• Social media campaign continues
• Street Team marketing continues
Week of Event:
• National Press release follow up, email blast
• TV ad campaign continues
• Social media campaign continues
• Street Team marketing continues
• In market live promotional events (Press Conference, Weigh In, Etc.)