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MUSIC // ART // MOUNTAINS
VAIL, COLORADO
April 17 - 19, 2020
CONFIDENTIAL
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MISSION
Our mission is to create immersive experiences that
exemplify the uniquely vibrant culture that continues to
thrive in Colorado.
We will rally millennials from the front range and beyond, to
be part of an event that celebrates all the magic you feel
when breathing in the Rocky Mountains.
Our event will be anchored around 3 nights of world class
music, a week of large pop up art installations, a modern
market focused on up and coming colorado brands and free
music on the mountain.
NEW IN 2020
•We will have adding 4 days of events, Thursday to Sunday
•Thursday Pre-Party at the Mountain Art Collective
•Moving to closing weekend, a better fit for many reasons.
•Additional lodging partners, more inventory available
•Modern Street Market “Peak Provisions”
•- International Bridge and Checkpoint Charlie will be filled
with up and coming Colorado based brands and artists and a
beer garden with local brewers.
•Human Foosball Tournament
•On-mountain music at Eagle’s Nest on Saturday
•Official after parties at Dobson Arena
•MORE ART
Schedule of Events
Friday Saturday
2PM
4PM
10PM
10PM
APRES LAUNCH PARTY
LOS AMIGOS
VENUE GATES OPEN
FORD PARK
MAIN EVENT
HARD CURFEW
OFFICIAL AFTER PARTIES
Ale House // Dobson
10AM
11AM
1PM
3PM
10PM
10PM
BRUNCH AND BEATS
Modern Street Market
Human Foosball Tourney
Modern Street Market
VENUE GATES OPEN
FORD PARK
MAIN EVENT HARD CURFEW
FORD PARK
OFFICIAL AFTER PARTIES
Ale House // Dobson
Sunday
10AM
3PM
8PM
9PM
BRUNCH AND BEATS
Modern Street Market
VENUE GATES OPEN
FORD PARK
MAIN EVENT HARD CURFEW
FORD PARK
OFFICIAL AFTER PARTY
Ale House / MAC
Free Concert
Mid-Vail
Elevated VIP Experience
VIP PERKS INCLUDE:
•HEATED TENT ENVIRONMENT WITH EXCLUSIVE BAR •PREFERRED VIEWING AREAS WITH HEATERS THROUGHOUT •BOTTLE SERVICE TABLES •UPGRADED VIP BATHROOM •COMPLIMENTARY PASSED GOURMET APPS •FREE TEQUILA TASTINGS FROM SPONSORS
A Dash of Color
The Vail Valley is nature’s work of art, a
perfect setting to celebrate modern work.
HEXATRON by Mark Lottor - 485 video led rods that stand 20ft tall
Video: https://youtu.be/krIpAnYxrXk?t=19
We want to paint (wrap) some of Vail’s Gondolas with custom work by
acclaimed artist Jen Stark (@jenstark)
TICKETS
We want to to deliver a uniquely awesome
experience to VIP, and an affordable escape to
our more budget focused guests
GA WKND PASS: $99 - $179
SINGLE DAY PASSES: $55
VIP WKND PASS (300 Available): $349
MARKETING
-Email blasts to well established partner networks across the front
range, and nationally via influencers and sponsor’s networks.
-“A/B Testing” for Facebook and Instagram campaigns that target
top, mid, and bottom funnel customer segments
-Leveraging FEATHR for Geo-fencing similar events in key markets to
empower hyper targeted digital retargeting campaigns
-Instagram campaigns with influencers that connect deeply with our
target audiences in key markets
-Partnering with Festicket to create packages that include lodging and
skiing, access to millions of global customers
TARGET MARKET: 25 to 40
MAIN MARKETS: Colorado, Texas, LA/SF/SD, NYC
Team
Austin Gavlak Alex Ballesteros
Austin has worked in the entertainment
industry for over a decade across different
fields including venue management, event
production and promotion, and event
technology. He has made Vail his home
base for the better part of the last 12
years, and wants nothing more than to
pump some excitement back into the
valley.
Event Creator // Executive Producer Event Production // Onsite Operations
Alex has been an integral part of many of
the events you have attended in the valley.
He is an operational genius that thrives in
both planning, and executing, large scale
events in temporary settings. He is well
versed in operating Vail events through his
time as a senior team member at Optimum