HomeMy WebLinkAbout02. a. GOG19_MARKETING RECAP_CSE2016 GOURMET ON GORE
Media Plan
2019 GOURMET ON GOREupdated_08.29.19
Where Where Specs Impressions
Vail Daily (Daily Publication) WHEN
Print 1/4 Page vertical/ 4 Color Ad 4.89"x7"6.00 45,000
Print 1/2 Page horizontal/4 Color Ad - GOG + GLG 4.89"x7"4.00 45,000
EAT! Magazine, Vail Daily
Print Full Page 10x12 tall; .25 bleed 1.00 45,000
Vail Daily- Weekly
Print Full Page Ad 10"x13"3.00 16000
Mountain Living
Print Mountain Living Magazine 1/2 Page 1.00 89,100
Print Mountain Living Magazine_UPDATE AD FROM ABOVE 1/2 Page 1.00 89,100
Print Mountain Living Magazine (advertorial) - work with CoakleySpread 1.00 89,100
Mountain Living
Mountainliving.com MountainLiving.com Medium Rectangle ad 1.00 52,689
Mountainliving.com MountainLiving.com Medium Rectangle ad 1.00 52,689
Enewsletter Out+ About e-Newsletter Medium Rectangle ad 1.00 8,000
Enewsletter Out+ About e-Newsletter Medium Rectangle ad 1.00 8,000
Pre-Event Editorial Coverage MountainLiving.com + Promo in Newsletter Editorial Content 1.00 60,689
CO + Yoga Life/Spoke + Blossom
Website Online Event Spotlight Spoke + Blossom Content 1.00
E-Newsletter Fully Sponsored Newsletter Spoke + Blossom Content 1.00 4,000
Social Boost 2x – Boosted Social Media Spoke + Blossom Imagery/Content 1.00 2,331
Online Editorial 3x – Native Articles Online with Newsletter Take Over CO YOGA + life Content via Magazine 3.00
Social Boost 3x – boosted social media post to share articles CO YOGA + life IMagery/Content 1.00 2,338
Gourmet on Gore Website and Social Channels
Website
Social (Facebook and Insta)Facebook and Instagram Impressions reached
Concierge Outreach Flyers to Conierge Teams 1.00 2,500
Concierge Email Blasts Highline Database 4.00 9,000
Posters 180+ posters 1.00 180+
Merchant Outreach 200+ Local Merchants 1.00 200
Continued Outreach Local info centers, local media, key lodging partneres, etc. 1.00 200
Press Release Katydid PR 4.00 25
Editorial Placements
Vail Daily 9 food & drink events coming to the Vail Valley this summer 1.00 193,000
MountainLiving.com A Labor Day Weekend Fit For Foodies 1.00 41,000
5280 Magazine Calendar Entry: Gourmet on Gore 1.00 90,400
Vail Daily Gourmet on Gore Kicks Off with Food Truck Bash 1.00 193,000
5280.com 6 Ways to Spend Labor Day in CO Mountain Towns 1.00 138,700
Vail Beaver Creek Magazine.com Weekend Agenda: Labor Day Edition 1.00 72,000
Vail Daily Gourmet on Gore returns for a weekend full of food samples and drink pours 1.00 193,000
Vail Daily Vail Jazz, Oktoberfest, Gourmet on Gore and more: Tricia’s weekend picks 8/30/19 1.00 193,000
9News.com 9Things to do in Colorado this Labor Day weekend 1.00 4,800,000
RealVail.com Labor Day Weekend Events in Vail 1.00
Vail Daily Gourmet on Gore brings al fresco sips and bites to Vail Village through Monday, Sept. 3 1.00 193,000
Moneywise.com Best Last Minute Labor Day Weekend Getaways 1.00 10,925
SkiTownLife.com Food for Thought 1.00 1,500
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GRASSROOTS
PR/EDITORIAL