HomeMy WebLinkAbout02. a. GOG19_SURVEY_RRCTotal economicimpact perattendee day
Restaurants/bars/foodconcessions
Gourmet Tickets Shopping Lodging Recreation (golf,bike rental,chairlift ride, etc.)
Other items
$0$100
$200
$300
$400
Economic Impactper Attendee-Day$172
$52 $51 $41 $31 $3 $1
Direct Economic Impact to TOV per Attendee-Day
In commercial lodgingWith friends/familyVacation home/timeshareIn rent-by-owner lodgingOther
50%
23%
16%9%2%
Overnight Visitor Profile
1
2
3
4
5
6 or more
40%
15%
12%
10%
20%
3%
1
2
3 - 56 - 8
9 - 1415 or more
11%21%
50%11%
5%
2%
Vail
Avon
Beaver Creek
Edwards
Summit County
Eagle/Gypsum
Other
77%
6%
5%
5%
3%
2%
3%
Under $50k
$50k-$100k
$100k-$150k
$150k or more
10%
22%
15%
53%
Overall Visitor Profile
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
16%
16%
22%
27%
11%
3%
4%
Male
Female
51%
49%
Promoter Passive Detractor
0%
20%
40%
60%
80%Percent Responding76%
15%8%
Likelihood of Recommending Event to a Friend or Family Member
0: None, Iwould havecome toVailanyway
1 2 3 4 5: Half myreason forcoming toVail
6 7 8 9 10: My onlyreason forcoming toVail
0%
20%
40%Percent Responding28%
45%
0%0%2%2%9%3%3%5%3%
Importance of Event in Decision to Visit Vail Today - Overall
2019 Town of Vail funding
Direct economic impact to TOV
Economic impact payback ratio
TOV/VLMD sales tax impact
TOV/VLMD sales tax impact ratio $0.84
$50,245
$29.20
$1,752,023.80
$60,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and DemographicsAttendee Days0K
2K
4K
6K
8K
10K
12K
10,200
Attendance Est
68%
NPS
Net Promoter Score
Overnightvisitor Full-timedownvalleyresident
Full-timeresident ofTown of Vail
Seasonalresident ofVail Valley
Day visitorto Vail
10%
20%
30%
40%
50%
60%Percent Responding56%
16%13%11%5%
Visitor Type
ColoradoTexas
Florida
Arizona
Kansas
NebraskaOhio
Pennsylvania 2%2%2%
2%2%
5%
8%65%
No57%
Yes43%
Attended this event last year?
2019 Vail Event Visitor Summary: Gourmet on Gore
August 30 - September 2, 2019
Survey technique: Intercept. Number of years event has taken place in Vail (including 2019): 14
Overall
Overnight visitor
Seasonal resident of Vail ValleyFull-time resident of Town of VailFull-time downvalley residentDay visitor to Vail 4.58.56.96.4
5.4
6.1
Are youstaying:
How many peopleare staying in youraccomodationsunit?
Nights in thearea this trip
Where are yourlodgingaccommodationslocated?
Annual HouseholdIncome
Age
State/Country
Gender
Nightly Rate (ifPaid) Average: Median:$326$267
Overall
Overnight visitor Overall
event
10th Mountain Parade
$20.19 Vail Beaver Creek Restaurant Week
CampSight: An Innovation + marketing unconference
Colorado Snowsports Museum: Alpine Journeys
Gourmet on Gore
Kids Adventure Games
Legacy Fighting Alliance
Pink Vail 2019
Powabunga Fest
Spring Back to Vail - All (Concert & Other)
Spring Back to Vail - Concerts Only
Vail America Days
Vail Film Festival
Vail Lacrosse Shootout
Vail Oktoberfest
Vail Summer Bluegrass Series
Sample Size: 241