HomeMy WebLinkAbout02. b. OKT19_MARKETING RECAP_CSEVAIL OKTOBERFEST 2019
Where Where Specs Impressions Circulation
Print 1/4 Page VERTICAL / 4 Color Ad 4.89"x7" x 6 6 13500 81,000
Print 1/2 Page HORIZONTAL / 4 Color Ad - NEXT WEEKEND!10"x7" x2 2 13500 27,000
Print Full Page - OPTION 1 10”x13"3 27300 81,900
Website 17,800
Social Media Management
Facebook Including Organic, Paid, FB Live 175,826
Instagram Including Organic, Paid 32,618
Email Blasts Highline Database 1 9000 9,000
Merchant Outreach 200+ Local Merchants + posters, direct restaurant outreach 11"x17" full color posters 1 200 2,000
Continued Outreach Local info centers, local media, key lodging partneres, etc. 1 200 2,000
Press Release 3 25 75
Vail Daily Vail Oktoberfests return in September 1 193111 193,111
Funtober.com Oktoberfest in Colorado 1
THIRST Colorado Prost, Colorado!1 9073 9,073
KOAA News Fall events and festivals across Colorado Ski Country 1 101669 101,669
Vail Daily Beaver Creek Oktoberfest brings Bavarian spirit to Avon this Labor Day weekend 1 193111 193,111
Vail Daily Helmut Fricker has a Day Job 1 193111 193,111
Vail Daily Vail Oktoberfest returns with activities and, of course, beer 1 193111 193,111
Porchdrinking.com 2019 Guide to Colorado’s Oktoberfest Celebrations 1 46965 46,965
Vail Beaver Creek Magazine.com Vail-Beaver Creek Weekend Agenda: Sept 5–9 1 72000 72,000
Vail Beaver Creek Magazine.com Mr. Munich 1 72000 72,000
Vail Daily Vail Valley Oktoberfests continue this weekend in Lionshead Village 1 193111 193,111
Vail Beaver Creek Magazine.com VBC Weekend Agenda: Sept 13-15 1 72000 72,000
Vail Daily Avalanche Alumni hockey, Vail Oktoberfest, trail running races and more: Tricia’s weekendpicks9/13/19 1 193111 193,111
Vail Daily The last Oktoberfest weekend of the year starts today in Vail. Here’s how to do it right.1 193111 193,111
Denver Post The ultimate guide to Oktoberfest in Colorado, 2019 edition 1 4772816 4,772,816
9News.com 9Things to Do in Colorado this Weekend 1 4800000 4,800,000
OTHER
PRINT Military Appreciation Offer Collaboration 4" x 6" - Vail Veterans Program, local non-profit organization 08/08/19
DIGITAL Military Appreciation Offer Collaboration 1200 x 1200px - Vail Veterans Program, local non-profit organization 08/08/19
Editorial Placements
GRASSROOTS
PUBLIC RELATIONS
PR/EDITORIAL
Vail Daily (Daily Publication)
Vail Daily- Weekly
EVENT WEBSITE AND SOCIAL CHANNELS