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HomeMy WebLinkAbout02. b. OKT19_MARKETING RECAP_CSEVAIL OKTOBERFEST 2019 Where Where Specs Impressions Circulation Print 1/4 Page VERTICAL / 4 Color Ad 4.89"x7" x 6 6 13500 81,000 Print 1/2 Page HORIZONTAL / 4 Color Ad - NEXT WEEKEND!10"x7" x2 2 13500 27,000 Print Full Page - OPTION 1 10”x13"3 27300 81,900 Website 17,800 Social Media Management Facebook Including Organic, Paid, FB Live 175,826 Instagram Including Organic, Paid 32,618 Email Blasts Highline Database 1 9000 9,000 Merchant Outreach 200+ Local Merchants + posters, direct restaurant outreach 11"x17" full color posters 1 200 2,000 Continued Outreach Local info centers, local media, key lodging partneres, etc. 1 200 2,000 Press Release 3 25 75 Vail Daily Vail Oktoberfests return in September 1 193111 193,111 Funtober.com Oktoberfest in Colorado 1 THIRST Colorado Prost, Colorado!1 9073 9,073 KOAA News Fall events and festivals across Colorado Ski Country 1 101669 101,669 Vail Daily Beaver Creek Oktoberfest brings Bavarian spirit to Avon this Labor Day weekend 1 193111 193,111 Vail Daily Helmut Fricker has a Day Job 1 193111 193,111 Vail Daily Vail Oktoberfest returns with activities and, of course, beer 1 193111 193,111 Porchdrinking.com 2019 Guide to Colorado’s Oktoberfest Celebrations 1 46965 46,965 Vail Beaver Creek Magazine.com Vail-Beaver Creek Weekend Agenda: Sept 5–9 1 72000 72,000 Vail Beaver Creek Magazine.com Mr. Munich 1 72000 72,000 Vail Daily Vail Valley Oktoberfests continue this weekend in Lionshead Village 1 193111 193,111 Vail Beaver Creek Magazine.com VBC Weekend Agenda: Sept 13-15 1 72000 72,000 Vail Daily Avalanche Alumni hockey, Vail Oktoberfest, trail running races and more: Tricia’s weekendpicks9/13/19 1 193111 193,111 Vail Daily The last Oktoberfest weekend of the year starts today in Vail. Here’s how to do it right.1 193111 193,111 Denver Post The ultimate guide to Oktoberfest in Colorado, 2019 edition 1 4772816 4,772,816 9News.com 9Things to Do in Colorado this Weekend 1 4800000 4,800,000 OTHER PRINT Military Appreciation Offer Collaboration 4" x 6" - Vail Veterans Program, local non-profit organization 08/08/19 DIGITAL Military Appreciation Offer Collaboration 1200 x 1200px - Vail Veterans Program, local non-profit organization 08/08/19 Editorial Placements GRASSROOTS PUBLIC RELATIONS PR/EDITORIAL Vail Daily (Daily Publication) Vail Daily- Weekly EVENT WEBSITE AND SOCIAL CHANNELS