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Home My WebLink About02. b. OKT19_SURVEY_RRCTotal economicimpact perattendee day Vail Oktoberfest(tokens, steins,vendors, etc.) Restaurants/bars/foodconcessions Lodging Shopping Recreation (golf,bike rental,chairlift ride, etc.) Other items $0$100 $200 $300 $400 Economic Impactper Attendee-Day$128 $58 $28 $26 $14 $4 $2 Direct Economic Impact to TOV per Attendee-Day In commercial lodgingWith friends/familyIn rent-by-owner lodgingVacation home/timeshareOther 58% 15% 14%11%1% Overnight Visitor Profile 1 2 3 4 5 6 or more 61% 11% 13% 5% 7% 3% 1 2 3 - 56 - 8 9 - 1415 or more 17%36% 29%14% 2% 2% Vail Avon Beaver Creek Edwards Summit County Eagle/Gypsum Other 75% 8% 6% 3% 3% 2% 2% Under $50k $50k-$100k $100k-$150k $150k or more 15% 21% 20% 45% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 22% 17% 18% 25% 12% 4% 3% Male Female 62% 38% Promoter Passive Detractor 0% 20% 40% 60% 80%Percent Responding74% 16%10% Likelihood of Recommending Event to a Friend or Family Member 0: None, Iwould havecome toVailanyway 1 2 3 4 5: Half myreason forcoming toVail 6 7 8 9 10: My onlyreason forcoming toVail 0% 20% 40%Percent Responding33% 46% 1%0%1%2% 9% 0%1%4%2% Importance of Event in Decision to Visit Vail Today - Overall 2019 Town of Vail funding Direct economic impact to TOV Economic impact payback ratio TOV/VLMD sales tax impact TOV/VLMD sales tax impact ratio $0.52 $30,984 $22.16 $1,329,300.72 $60,000.00 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and DemographicsAttendee Days0K 2K 4K 6K 8K 10K 12K 10,400 Attendance Est 64% NPS Net Promoter Score Overnightvisitor Full-timedownvalleyresident Day visitorto Vail Full-timeresident ofTown of Vail Seasonalresident ofVail Valley 10% 20% 30% 40% 50% 60%Percent Responding55% 14%13%11%6% Visitor Type ColoradoFloridaTexasCaliforniaKansasArizonaNebraskaPennsylvaniaWisconsin 1%1%1%1%2%2%3%3%71% No67% Yes33% Attended this event last year? 2019 Vail Event Visitor Summary: Vail Oktoberfest September 6 - 8 & 13 - 15, 2019 Survey technique: Intercept. Number of years event has taken place in Vail (including 2019): 14 Overall Overnight visitor Seasonal resident of Vail ValleyFull-time resident of Town of VailFull-time downvalley residentDay visitor to Vail 6.78.56.77.1 4.6 5.8 Are youstaying: How many peopleare staying in youraccomodationsunit? Nights in thearea this trip Where are yourlodgingaccommodationslocated? Annual HouseholdIncome Age State/Country Gender Nightly Rate (ifPaid) Average: Median:$269$250 Overall Overnight visitor Overall event 10th Mountain Parade $20.19 Vail Beaver Creek Restaurant Week CampSight: An Innovation + marketing unconference Colorado Snowsports Museum: Alpine Journeys Gourmet on Gore Kids Adventure Games Legacy Fighting Alliance Pink Vail 2019 Powabunga Fest Spring Back to Vail - All (Concert & Other) Spring Back to Vail - Concerts Only Vail America Days Vail Film Festival Vail Lacrosse Shootout Vail Oktoberfest Vail Summer Bluegrass Series Sample Size: 409