HomeMy WebLinkAbout02. c. Taste of Vail DashboardTotal economicimpact perattendee day
Restaurants/bars/foodconcessions
Lodging Tickets to FallWine & FoodClassic events
Shopping Recreation (golf,bike rental,chairlift ride, etc.)
Other items
$0$100
$200
$300
$400
Economic Impactper Attendee-Day$280
$89 $54 $47 $42 $17 $30
Direct Economic Impact to TOV per Attendee-Day
In commercial lodgingIn rent-by-owner lodgingWith friends/familyVacation home/timeshareOther
69%
15%
8%8%
Overnight Visitor Profile
1
2
3
4
5
6 or more
54%
15%
8%
8%
8%
8%
1
2
3 - 56 - 8
9 - 1415 or more
15%38%
46%
Vail
Avon
Beaver Creek
Eagle/Gypsum
Edwards
Summit County
Other
85%
15%
Under $50k
$50k-$100k
$100k-$150k
$150k or more
24%
18%
59%
Overall Visitor Profile
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
25%
35%
25%
10%
5%
Male
Female
23%
77%
Promoter Passive Detractor
0%
20%
40%
60%
80%Percent Responding50%
27%23%
Likelihood of Recommending Event to a Friend or Family Member
0: None, Iwould havecome toVailanyway
1 2 3 4 5: Half myreason forcoming toVail
6 7 8 9 10: My onlyreason forcoming toVail
0%
20%
40%Percent Responding41%
23%
14%9%5%9%
Importance of Event in Decision to Visit Vail Today - Overall
2019 Town of Vail funding
Direct economic impact to TOV
Economic impact payback ratio
TOV/VLMD sales tax impact
TOV/VLMD sales tax impact ratio $0.22
$5,490
$7.61
$190,366.00
$25,000.00
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and DemographicsAttendee Days100
300
500
700 680
Attendance Est
27%
NPS
Net Promoter Score
Overnightvisitor Seasonalresident of VailValley
Full-timedownvalleyresident
Full-timeresident ofTown of Vail
10%
20%
30%
40%
50%
60%Percent Responding58%
21%17%
4%
Visitor Type
ColoradoGeorgiaIllinoisNebraskaNew MexicoNew YorkNorth DakotaPennsylvaniaTexas 5%5%5%5%5%5%5%5%58%
No87%
Yes13%
Attended this event last year?
2019 Vail Event Visitor Summary: Taste of Vail: Fall Wine & Food Classic
September 21, 2019
Survey technique: Post-event email. Number of years event has taken place in Vail (including 2019): 3
Overall
Overnight visitor
Seasonal resident of Vail Valley
Full-time resident of Town of Vail
Full-time downvalley resident 2.5
3.2
5.2
4.2
Are youstaying:
How many peopleare staying in youraccomodationsunit?
Nights in thearea this trip
Where are yourlodgingaccommodationslocated?
Annual HouseholdIncome
Age
State/Country
Gender
Nightly Rate (ifPaid) Average: Median:$264$250
Overall
Overnight visitor Overall
event
10th Mountain Parade
$20.19 Vail Beaver Creek Restaurant Week
CampSight: An Innovation + marketing unconference
Colorado Snowsports Museum: Alpine Journeys
Gourmet on Gore
Kids Adventure Games
Legacy Fighting Alliance
Pink Vail 2019
Powabunga Fest
Spring Back to Vail - All (Concert & Other)
Spring Back to Vail - Concerts Only
Taste of Vail: Fall Wine & Food Classic
Vail America Days
Vail Film Festival
Vail Lacrosse Shootout
Vail Oktoberfest
Vail Summer Bluegrass Series
Sample Size: 24