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HomeMy WebLinkAbout02. f. VDF19 - Stakeholders Report - 10.1.19DEAR FRIENDS OF THE VAIL DANCE FESTIVAL, Collaboration, connection, and creativity. These were three components that defined the Vail Valley Foundation’s 2019 Vail Dance Festival. For all of you who took part, we hope you were inspired by the spectacular performances, new works, and extensive community outreach. In our 30-plus-year history, Vail Dance Festival has become iconic to our community and to the dance world as a whole. While there are many locations where this beloved artform is on grand display, there is truly no other location where luminaries in the worlds of dance, choreography and music can come together to create previously unimaginable collaborations, all in an environment overflowing in creative opportunity. It is because of your continued support that the Vail Dance Festival is now considered, best in the world! Our future looks very bright, thanks to you, and we have wonderful ideas already in store for 2020. Thank you, and please don’t hesitate to contact us to learn more about the Vail Dance Festival. MIKE IMHOF President Vail Valley Foundation SARAH JOHNSON SVP, Education and the Arts Vail Valley Foundation 2019 EVENT HIGHLIGHTS INFLUENCER IMPACT Festival Influencers such as Tiler Peck and Jennifer Garner and companies like American Ballet theatre created a collective Instagram following of 8,731,853. MANOR VAIL TENT STUDIO This new addition to the 2019 Festival provided a ‘campus feel’ for artists allowing more time to rehearse, collaborate and produce new works. ACCESS TO THE ARTS This year, we provided 1,227 complimentary tickets to broaden access to the arts. RECORD REVENUE $846,175 generated from ticket sales during the 2019 Festival, surpassing the previous year by 3.7%. George Balanchine's Serenade. Choreography © The George Balanchine Trust. This year, we commissioned and premiered 7 new works, 6 of which were performed on a dedicated evening called NOW: Premieres. Rebecca King Ferraro and Michael Breeden from the popular podcast series “Conversations On Dance” recorded 23 in-depth discussions with Festival artists such as Lil Buck, Lauren Lovette, and more! Festival artists and companies took to the streets of Vail Village twice during the Festival in this free interactive performance. An afternoon of dance, activities and a classic tea party for young aspiring dancers at the Gerald R. Ford Amphitheater. A free, fun for all ages performance hosted in Avon’s Nottingham Park featuring artists and companies from the Vail stage. A collaboration with Celebrate the Beat, Pop Hop Camp is a free week-long camp for children in Eagle County. This year, 120 children were able to participate and perform with James Whiteside during the Vail Dance Festival. CELEBRATETHE BEAT DANCINGIN THEPARK WORLDPREMIERES DANCINGIN THESTREETS FESTIVALFORUMS TUTUTEA PARTY Vail Dance Festival partners with cross-sector community organizations to eliminate socioeconomic barriers to the arts by providing free tickets to each of the performances. Each summer, the Gerald R. Ford Amphitheater grants free entry on the lawn to kids 12 and under. Over 900 children attended for free in 2019. This new venue gave artists, musicians and choreographers an additional space for creating and collaborating during the 2019 Festival. The Festival is known for collaborations with world renowned musicians such as Caroline Shaw and Jason Moran, as well as young emerging artists from Juilliard, providing live music for performances and premiering new compositions at the Festival. An event for budding patrons of the Festival to learn a choreographed dance, and mix and mingle with Festival interns and artists. Ambitious high school, college, & post grad students join a dedicated Festival team to support a variety of key areas from administration to marketing to production. INTERN &AMBASSADORPROGRAM YOUNGPATRONS DANCE PARTY COMMUNITYARTSACCESS TENT STUDIO KIDS 12 & UNDER FREE ON THE LAWN LIVEMUSIC EVENT AT-A-GLANCE 20,084 FESTIVAL ATTENDEES 13,140 TICKETS SOLD Generating $846,175 in revenue 12 PERFORMANCES Including 1 free performance in Avon $4.7M ECONOMIC IMPACT Estimated revenue generated to the Town of Vail TOP STATES OF ORIGIN 63% COLORADO / 37% OUT OF STATE 1.Colorado 2.Texas 3.Florida 4.New York 5.Pennsylvania DEMOGRAPHICS Male vs. Female 34% / 66% Average Adult Age 59 Education 92%have 4 year degree or higher Mean HHI 72% earn more than $100K TOP CATEGORIES: ARTS & CULTURE, TRAVELER, SPORTS ENTHUSIAST RESEARCH HIGHLIGHTS 82 NET PROMOTER SCORE 4.6 SATISFACTION RATE (OUT OF 5) AVG. # OF PERFORMANCES ATTENDED: 2.3 85% HAVE ATTENDED IN THE PAST 92% LIKELY/VERY LIKELY TO RETURN 90% CAME TO VAIL SPECIFICALLY FOR THE EVENT 912 KIDS 12 & UNDER FREE ON THE LAWN 1,504 FRINGE FESTIVAL ATTENDEES AVG. # NIGHTS IN LODGING: 3.7 3,639 ROOM NIGHTS GENERATED 501.7 MILLION MARKETING IMPRESSIONS TOP REFERRALS: EMAIL, WEBSITE, WORD-OF-MOUTH 2019 PARTNERS PUBLIC RELATIONS 491M TOTAL REACH $1.2M PUBLICITY VALUE 292 PLACEMENTS TOP-TIER MEDIA COVERAGE: MARKETING & PR SUMMARY 501,692,264 TOTAL IMPRESSIONS $1.3 MILLION MEDIA VALUE George Balanchine’s Apollo. Choreography © The George Balanchine Trust. PRINT 2,311,000 IMPRESSIONS $40,152 MEDIA VALUE 69 TOTAL AD PLACEMENTS DIGITAL 3,121,339 IMPRESSIONS $22,268 MEDIA VALUE EMAIL 709,247 IMPRESSIONS $29,539 MEDIA VALUE 12,065 EMAIL SUBSCRIBERS 31.62%OPEN RATE 3.95%CLICK-THROUGH-RATE George Balanchine's Serenade. Choreography © The George Balanchine Trust. SOCIAL MEDIA 18,806 FOLLOWERS 2,414,568 ORGANIC IMPRESSIONS 93,420 ENGAGEMENTS 19,058 FOLLOWERS 1,665,476 ORGANIC IMPRESSIONS 65,586 ENGAGEMENTS OUR TOP POSTS OF 2019 We can’t wait for summer –Calvin Royal III & Lovette rehearse Tiler Peck’s New Work –rehearsal It’s the weekend! Unity Phelan in Balanchine’s Stars and Stripes Looking back on Balanchine’s Serenade PAID: 185,711 IMPRESSIONS | 2,110 ENGAGEMENTS TOP INSTAGRAM INFLUENCERS Principal Dancer with American Ballet Theatre Isabella Boylston 288K Followers Memphis Jooker Lil Buck 126K Followers Principal Dancer with New York City Ballet Tiler Peck 138K Followers Principal Dancer withNew York City Ballet Lauren Lovette 104K Followers 8,731,853 INFLUENCER & COMPANIES COLLECTIVE INSTAGRAM FOLLOWERS American Actress Jennifer Garner 7M Followers Principal Dancer with American Ballet Theatre James Whiteside 204K Followers IMPACT INFLUENCER POSTS DURING FESTIVAL Isabella Boylston 17,467 likes Jennifer Garner 688,362 views James Whiteside 80,996 views Tiler Peck 18,093 views VIDEO 256,223 TOTAL VIDEO VIEWS $1,947 MEDIA VALUE 27,584 ONLINE VIDEO ENGAGEMENTS 30+ UNIQUE VIDEOS CREATED CLICK HERE TO LISTEN TO ALL FESTIVAL PODCASTS PODCAST CLICK HERE TO VIEW ALL 2019 VIDEOS 2019 (AS OF OCTOBER) 24,000 DOWNLOADS 48,000 LISTENS WEBSITE 77,300 IMPRESSIONS 47,264 USERS 60.8%NEW USERS 4.43 PAGES/VISIT 1:58 AVERAGE DURATION TOP CONTENT: SCHEDULE OPENING NIGHT INTERNATIONAL EVENINGS OF DANCE I AMERICAN BALLET THEATRE INTERNATIONAL EVENINGS OF DANCE II Our sincere thank you for your ongoing support and a special thanks to our partners at the Town of Vail, Vail Resorts, Town of Avon, Manor Vail Lodge, the Gerald R. Ford Amphitheater and Vilar Performing Arts Center for graciously hosting the Vail Dance Festival. We wish you all continued success and, in partnership with you, look forward to making the 2020 Vail Dance Festival, even better! See you on Opening Night, July 31st, 2020! THANK YOU! DAVE DRESSMAN VP of Sales & Sponsorship 619.764.0940 ddressman@vvf.org Vail Dance Festival photos taken by: Erin Baiano, Christopher Duggan, Brian Maloney and Jon Resnick