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Home My WebLink About01. 2019-11-06 CSE Minutes DRAFT COMMISSION ON SPECIAL EVENTS MEETING Vail Town Council Chambers Wednesday, November 6, 2019@ 8:30a.m.-10:30a.m. Minutes: November Meeting Materials Commissioners present: Biszantz, Valenti, Wadey, Davis, Rediker @8:35 Wadey Calls meeting to order 1. @8:30a.m.: Administrative Items (5 minutes) a. Introduction of Scott, new town manager b. Continue approval of the Minutes from the CSE Meeting on 10/16/19 at next meeting. c. Funding allocation presentation will be made at VEAC Tuesday, Nov. 7 and VLMD Thursday Nov. 16 d. Upcoming Meeting Reminders • November 12, Present funding allocations to VEAC • November 21, Present funding allocations to VLMDAC • December 4, Regular CSE meeting 2. @8:40a.m.: Event Recaps a. Gourmet on Gore - Peggy Wolfe (15 minutes) a. Highlights: New Friday night food truck, Gourmet let’s go had more participants than in the past. b. Sam: Tokens from vendors get collected before they can count them and worry they aren’t getting correct amount of money. Work on that for next year c. Motion to Release final funding for Gourmet on Gore approved unanimously b. Vail Oktoberfest - Peggy Wolfe (15 minutes) a. Weather effected Lionshead event. Saturday in VV was biggest crowd because HL worked with Sitzmark to put tables there and open stage up. Highline to work on how they can make the guest experience and quality of the event better for next year. b. Kim: Impressed with the guest commentary in town in Vail village c. Motion to approve final funding approved unanimously c. Taste of Vail Fall - Angela Muller (15 minutes) a. Partnership with media has been very strong. Goal with hosting media has been successful. Weaknesses that it was too crowded last year so they spread it out. Saw from Eventbrite purchasing that guests were from outside of Colorado and even in Argentina b. Kim: heard from people that they loved it at amphitheater but the layout doesn’t work well and they were in a lane of lines c. Angela: Now we’ve used all space so people don’t wait in line and continuing to work on that d. Motion to approve final funding approved unanimously d. Farm to Table Dinner - Angela Muller a. Chef visibility is a positive. Exceeded numbers this year and can grow it a bit still. Love the community feeling of event. Success in bringing in Media like Readers Digest and Sunset to promote b. Barry: Access to chefs was a real value ad for chefs because it was a spike in their business and gave special experience for guests as well. Will need to give more time to chefs because of speaking to guests. c. Motion to approve final funding approved unanimously e. Vail Farmers Market - Angela Muller a. NPS: 93 and only negative comment is parking. People who attend are here for 4.5 nights. Vendors: 25% new vendors for coming year. Will be adding wagons for next year. If anyone has good ideas for E-bikes parking. Could you do a bike valet? b. Kim: See bike valet where local kids could do fundraising each week c. Motion to approve final funding approved unanimously f. Hot Summer Nights - Tom Boyd – New director of Ford Ampethetre a. NPS: 93. Market improvement in audio quality b. Kim: doing a great job at bringing in people from surrounding communities c. CSE does not need to approve final funding however CSE makes a unanimous recommendation to the Council to release final funding to Hot Summer Nights g. Vail Dance Festival a. 90% came specifically for the event. $4.7M in economic impact: A lot has to do with the talent, their set up crew who come in for 3 weeks of the summer. Manor Vail “campus” with tents in parking lot and created a new creative feel in that location. Expansion of arts component grew festival and engaged new audiences ie: Julliard musicians b. Sam: heard from guests in dance industry that the dancers were very impressive c. Sam: Mountain art collective is trying to do a lot of work to get dance more prominent in the valley – would be a nice collaboration for next season. d. CSE makes a unanimous recommendation to the Council to release final funding to Vail Dance Festival h. Kick it 3v3 – Dan Cramer a. Increased team and spectator attendance by 15%. Brought in a team of coaches from Germany, Added in speed-kick activation. Asked to reconsider the additional $5,000 in funding to bring in more teams out of state and enhance marketing effort b. Barry asked Breakdown between: Local 1,000, Reginal 8,359, Out of State 2,000, International 150 c. Barry: What is benefit of National Championship? i. Dan: will invite all 1st place teams from around country to participate in elite division and they get the golden ticket to participate for free (those are out of state teams) d. Barry: How is it marketed as a National Championship event? i. Dan: 100,000 in social database, website, video. Note: Getting materials for packet from Vail that shows amenities e. Motion to approve final funding approved unanimously 3. @9:30a.m.: Town Council Presentation Overview - Wadey a. Wadey covered all funding decisions. Council had comments on the below events and were receptive and appreciative of CSE decisions. a. Powabunga – How are they going to enhance the event with that increase in funding b. Beer and Burger Battle – Why so much funding? Wadey: Since it’s only third year, CSE wants to give it another chance and it is less than the combined funding given to 1. Beer and 2. Burger battle. c. Global Solutions – Why wasn’t that funded? Wadey walked through background of funding and that they may come to Council for funding. Robert (producer) understood reasons for not funding and Jeremy is going to give him ideas on how to continue to work with the town. d. World Pro Ski Tour – why were other ski events funded but not this one? Wadey: Want to see how this year goes since it wasn’t held in Vail last year. e. Council (Moffett and Chapin) wanted to pass along how great the CSE has been and they support 4. @9:35a.m: October 17 VLMDAC recap - Biszantz a. Items to think about before funding: Front Range event video – Culinary spots were best performers because you can target foodies b. New website studies and domain names underway – using Aspen, Breck, Tahoe and Jackson Hole as examples because they have town specific sites that also complement the mountain website c. In Burke Research results - survey shows mountains and water as top destination drivers. Breckenridge leads pack for town atmosphere because of nightlife d. Superboomers are least likely to consider Vail because Vail focuses so much on activities and outdoor adventure? e. Dynamic families are not swayed by high prices like we often think 5. @9:40a.m. Community Input a. VLMDAC Board members - Beth Slifer and Skip Thurnauer a. Appreciate pushing producers on higher event quality b. Beth: Shortage of emphasis on country music. Rocky Mountain Ski Fest came last winter and musicians charged money for guests to ski with them and money goes to veterans suffering from mental heath issues. They had a shortfall this year but Beth will give Jeremys information to event promoter. c. Wadey: Mountain Art Collective is doing a first Friday concert series and will include different genres. d. Skip: Elaborating on Sam’s notes: VLMDAC made the step to create a separate website from Vail Resorts so Town of Vail can promote other times of year, aside from winter. More importantly, Town of Vail will have their own database and can communicate with our guests. The process has started but it will take next couple of months to get things going and website should be up second quarter of 2020. This will give CSE more ability to promote events we want to promote when we want to promote them. i. For website and database collection: $300,000 to help launch and $100,000 for additional funding for next year e. Beth: Increasingly concerned that funding for CSE is limited. It’s in her opinion that CSE should have same dedicated funding as VLMDAC has. i. VLMDAC is funded by 1.4% lodging tax. That is lowest tax on lodging than any of our competitors and it wouldn’t have any adverse effect if it was doubled and increase funding to CSE. This would need to go to the public for approval. Motion to adjourn. Davis / Wadey / Unanimous Adjournment @9:47a.m. Next CSE Meeting: Wednesday, December 4, 2019 – 8:30 – 11:00a.m. – Town Council Chambers