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HomeMy WebLinkAbout06. ERYC EE 2019 Event Recap No SurveyEvent/Program Recap: Mountain Youth Family Education Education & Enrichment Category December 4, 2019 Mountain Youth –Family Education 2019 Eat Chat Parent & Vail Family Education Events Carol Johnson cjohnson@mountainyouth.org 970-331-1487 2 Overall Event or Program Highlights & Successes 3 1420 participants have received family mental health education 150 Vail families have received family mental health education 45% of Parents who attended have children in elementary school Added four family education events in Vail schools Parents are talking about tough topics 3- 4 years ahead of time to prevent unwanted behavior We are creating community conversation and breaking mental health stigmas. Program Impact, Testimonials & Observations 4 “Great presentation, loved the real-life examples and tips.” “Thank you so much for all you do for the community. You are incredible. Outstanding presentation. thank you.” “Very grateful living in this community and having these resources available.” •95% are willing to discuss mental health with family and friends •98% recognize mental health as an important aspect of overall health •92% feel confident discussing topic with family and friends Estimated Attendance Results 5 176 298 834 1450 0 200 400 600 800 1000 1200 1400 1600 2015-16 2016-17 2017-18 2018-19 Attendance Growth for Eat Chat Parent Estimated Attendee Profile Results 6 150 Participants attended Family Education Events (outside of Eat Chat Parent) in Vail or at a town of Vail supported school (ie. HPS). Estimated Spending Results 7 Eat Chat Parent and Family Education events are FREE. It costs $60* per person. *$100 per person including in-kind 8 Word of Mouth Almost 60% of participants have already attended a Mountain Youth Family Education Event. Our word of mouth is very strong with 21% of participants reporting that a friend recommend they attend. Event Strengths & Weaknesses 9 How did the event/program exceed expectations? Attendance Increases 2018 Community Impact Award from VVP New Sponsors First Latinx Events in Spanish What are areas for event/program improvement? Expansion to include Latinx Series Renowned national speakers Collect better demographic information Zero Waste Photography and Video Tourist opportunities for participation How did this year’s event/program compare to last Improved registration and volunteer network system Increased Spanish speaking participation Updated evaluation form New Partnerships with ECS and YP365 to boost attendance Vail Brand Compatibility The Premier International Mountain Resort Community 10 •Mountain Youth Family Education events are intentionally facilitated with integrity and informed by local data and community needs. •A healthy community that addresses mental health needs creates a community where people want to visit and recreate. •We provide actionable items for family mental health improvements. •Vail supports local families to thrive and our Family Education events complement this philosophy. •When employees are educated in mental health and better learn how to support their own needs, and those needs of their family members, they are stronger employees. •Our bilingual and multi-generational events are leading the way in our region and other communities want to emulate our program. Community Contribution 11 Fact: Eagle County residents are experiencing record numbers in mental health Issues. Fact: Mountain Youth Family Education programs are breaking mental health stigmas one community conversation at a time. Our message is simple: YOU ARE NOT ALONE Topline Marketing Efforts 12 •We collaborate with Vail Health/Eagle Valley Behavioral Health. VH has provided an annual in- kind marketing donation of $35,000. •Save the Date rack card. •Mountain Youth boosts VH in-kind with social media, radio interviews, letters to the editor and columns, press releases, Spanish radio ads, church outreach and town talk submittals. •We rely on school newsletters and their marketing efforts. •TRANSLATE and INTERPRET! •Newsletters are the NUMBER ONE way people find out about our events. Potential for Growth & Sponsorships/Media Exposure 13 •How do you see the event/program evolving next year? •Latinx Program Expansion, First Rate National Speakers, Continued Mental Health Theme, stronger partnerships with stakeholders and sister-organizations, increased feeder market events, further increased attendance •What sponsors do you plan to target next year? •EVBH/VH, and Eagle County Total Health Alliance, Vail Resorts Epic Promise, Vail Valley Cares, all local towns, El Pomar and private donors •How will you leverage media exposure and extend the marketing reach next year? •We will continue to collaborate with EVBH/VH and local schools Sustainability Efforts 14 •What measures were taken at your event/program to support the environmentally- friendly goals of the Town of Vail? •Staff utilized school facilities that have recycling efforts in place •What waste reduction methods were used during your event/program? •Staff when possible purchased sustainably source or produced materials, including supplies and food •Leftover food was given to the school staff instead of discarded •How could you improve on sustainability efforts for next year’s event? •Work with Town of Vail staff and Vail Honeywagon more to improve waste reduction and diversion efforts. •Look to provide handouts and resources as electronic documents to reduce printing and waste Event Budget Snapshot 15 *Event producer to attach detailed budget for recap Item $ Total Event/Program Budget:$128,957.14 CSE Funds:$3,500 Cash Sponsorship (not CSE):$12,000 Cash $58,682.14 Grants In-kind Sponsorship:$54,775 Marketing Budget:$1,653 Cash $35,000 In-Kind Profit & Loss:$0 Break-even program How did you use the CSE funds? (marketing, operations, staff, venue, etc.) Personnel, Materials, Food Additional Information/Appendix 16 •Provide detailed budget in the Appendix •Provide final marketing plan in the Appendix •Provide any additional information or marketing materials you think the CSE would benefit from