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HomeMy WebLinkAboutVLMD Group Sales Update Mar 2020 97 Main Street, Suite E-201, Edwards, CO 81632 VailValleyPartnership.com To: Vail Local Marketing District Advisory Council From: Chris Romer, Vail Valley Partnership Re: March 2020 Group Sales Dashboard Key Performance Indicators: New leads generated: 10 Last year: 13 YTD leads generated: 70 Last year: 50 Groups booked YTD: 13 Last year: 15 Room nights in system: 11,151 Last year: 11,002 Leads in system: 39 Last year: 37 Future Pipeline: 28,693 Room Nights on-the-books (current year): 7,903 Room Nights on-the-books (next year): 3,251 What’s Next (April): All Travel Suspended through June due to COVID19 Executive Summary: COVID-19 has obviously impacted group sales efforts; we quickly pivoted efforts to coordinate communications and efforts with lodging properties, follow up with all active leads, reach out to all confirmed groups, and maintain appropriate outreach to group planners. We have received group inquires for fall and winter programs so there remains a group market, although we should expect a significant impact to spring/early summer business and possibly beyond. VVP attended/exhibited at 1 meeting industry tradeshows: 334 Meeting Planner Attendees 23 One-on-one Sales Appointments VVP hosted 0 site and 0 FAM tours to drive group business to Vail 0 Meeting Planner Attendees VVP hosted 0 client events in March Houston Rodeo Cancelled VVP attended/exhibited at 2 meeting industry tradeshows: 430 Meeting Planner Attendees 44 One-on-one Sales Appointments VVP hosted 5 site and 0 FAM tours to drive group business to Vail 5 Meeting Planner Attendees VVP hosted 0 client events 0 Meeting Planner Attendees