HomeMy WebLinkAboutVLMD Group Sales Update Mar 2020
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: March 2020 Group Sales Dashboard
Key Performance Indicators:
New leads generated: 10 Last year: 13
YTD leads generated: 70 Last year: 50
Groups booked YTD: 13 Last year: 15
Room nights in system: 11,151 Last year: 11,002
Leads in system: 39 Last year: 37
Future Pipeline: 28,693
Room Nights on-the-books (current year): 7,903
Room Nights on-the-books (next year): 3,251
What’s Next (April):
All Travel Suspended through June due to COVID19
Executive Summary:
COVID-19 has obviously impacted group sales efforts; we quickly pivoted efforts to coordinate
communications and efforts with lodging properties, follow up with all active leads, reach out to
all confirmed groups, and maintain appropriate outreach to group planners. We have received
group inquires for fall and winter programs so there remains a group market, although we should
expect a significant impact to spring/early summer business and possibly beyond.
VVP attended/exhibited at 1 meeting
industry tradeshows:
334 Meeting Planner Attendees
23 One-on-one Sales Appointments
VVP hosted 0 site and 0 FAM tours to
drive group business to Vail
0 Meeting Planner Attendees
VVP hosted 0 client events in March
Houston Rodeo Cancelled
VVP attended/exhibited at 2 meeting
industry tradeshows:
430 Meeting Planner Attendees
44 One-on-one Sales Appointments
VVP hosted 5 site and 0 FAM tours to drive
group business to Vail
5 Meeting Planner Attendees
VVP hosted 0 client events
0 Meeting Planner Attendees