HomeMy WebLinkAbout2019-04-02 VLMD MinutesVLMD Meeting Minutes of April 4, 2019 Page 1
Vail Local Marketing District Meeting Minutes
Tuesday, April 2, 2019
2:00 PM
Vail Town Council Chambers
The regular meeting of the Vail Local Marketing District was called to order at
approximately 2:00 P.M. by Chairman Dave Chapin.
Members present: Dave Chapin, Chairman
Jenn Bruno, Vice Chairman
Travis Coggin
Kevin Foley
Kim Langmaid
Jen Mason
Greg Moffet
Staff members: Patty McKenny, Interim Town Manager
Matt Mire, Town Attorney
Tammy Nagel, Town Clerk
______________________________________________________________________
1. Call to Order
2. Action Items
2.1. Resolution No. 1, Series of 2019, A Resolution Adopting an Amended
Budget and Making Appropriations to Pay the Costs, Expenses, and Liabilities of
the Vail Local Marketing District for its Fiscal Year January 1, 2019 Through
December 31, 2019
Presenter(s): Carlie Smith, Financial Services Manager and Beth Slifer, VLMDAC Chair
Action Requested of Council: Approve, approve with modifications, or deny Resolution
No.1, Series 2019.
Background: See attached memorandum.
Staff Recommendation: Approve, approve with modifications, or deny Resolution No.1,
Series 2019.
Smith reviewed Resolution No. 1, Series of 2020 with council. Smith explained the
budgeted expenses of $200,000 originally earmarked for the Colorado Classic were
being requested to be re-appropriated. In addition, an incremental increase of $200,000,
or 6% is requested. The amended 2019 budget is proposed at $3,500,000, flat with
2018 actuals.
The request for a re-appropriation of the $200,000 and an incremental allocation of
$200,000 was recommended to be spent as follows:
VLMD Meeting Minutes of April 4, 2019 Page 2
Destination & Front Range Media $200,000
Brand Asset Capture $30,000
Social Videos $51,000
PR $25,000
Destination Audience Research $30,000
Email Marketing $20,000
Summer Retail/Crisis $44,000
Moffet made a motion to approve Resolution No. 1, Series of 2019; Foley seconded the
motion passed (7-0)
3. Adjournment
There being no further business to come before the board, Moffet moved to adjourn the
meeting and Foley seconded the motion which passed (7-0) and the meeting adjourned
at 2:10 p.m.
Respectfully Submitted,
Attest: __________________________________
Dave Chapin, Chairman
_________________________
Tammy Nagel, Town Clerk