HomeMy WebLinkAbout2019-08-20 VLMD MinutesVLMD Meeting Minutes of August 20, 2019 Page 1
Vail Local Marketing District Meeting Minutes
Tuesday, August 20, 2019
2:00 PM
Vail Town Council Chambers
The regular meeting of the Vail Local Marketing District was called to order at
approximately 2:30 P.M. by Chairman Dave Chapin.
Members present: Dave Chapin, Chairman
Jenn Bruno, Vice Chairman
Travis Coggin
Kevin Foley
Kim Langmaid
Jen Mason
Greg Moffet
Staff members: Patty McKenny, Interim Town Manager
Matt Mire, Town Attorney
Tammy Nagel, Town Clerk
______________________________________________________________________
1. Call to Order
2. Action Items
2.1. Proposal to revise the focus of the Vail Local Marketing District "need
period"
Presenter(s): Mia Vlaar, Economic Development Director Action Requested of Council:
Discussion and input on topic.
Background: Discuss proposal to revise the focus of the Vail Local Marketing District
need period from the current May through October to April through November. The
proposal was suggested at the last town council meeting with support to discuss the
timeframe of the need period.
Vlaar, talked with council concerning marketing during specific time in November (prior
to mountain opening) and in April (the end of season). Vail Local Marketing District
Advisory Council (the VLMDAC ) focus more dollars towards summer times. The
Town s lodging tax is the lowest compared to other ski resorts or tourist destinations.
VLMDAC member, Laurie Mullen, explained the concern would be conflicting marketing
between the town and Vail Resorts. Vail Resorts are experts for marketing ski season
but understood the need for those weeks prior to the season and after.
VLMD Meeting Minutes of August 20, 2019 Page 2
Council would like to have more information on the return of investment. Council felt
there was room to grow in May and October but struggled with spending money towards
a time that usually do not attract group sales.
3. Adjournment
There being no further business to come before the board, Moffet moved to adjourn the
meeting and Foley seconded the motion which passed (7-0) and the meeting adjourned
at 2:50 p.m.
Respectfully Submitted,
Attest: __________________________________
Dave Chapin, Chairman
_________________________
Tammy Nagel, Town Clerk