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HomeMy WebLinkAbout2019-08-20 VLMD MinutesVLMD Meeting Minutes of August 20, 2019 Page 1 Vail Local Marketing District Meeting Minutes Tuesday, August 20, 2019 2:00 PM Vail Town Council Chambers The regular meeting of the Vail Local Marketing District was called to order at approximately 2:30 P.M. by Chairman Dave Chapin. Members present: Dave Chapin, Chairman Jenn Bruno, Vice Chairman Travis Coggin Kevin Foley Kim Langmaid Jen Mason Greg Moffet Staff members: Patty McKenny, Interim Town Manager Matt Mire, Town Attorney Tammy Nagel, Town Clerk ______________________________________________________________________ 1. Call to Order 2. Action Items 2.1. Proposal to revise the focus of the Vail Local Marketing District "need period" Presenter(s): Mia Vlaar, Economic Development Director Action Requested of Council: Discussion and input on topic. Background: Discuss proposal to revise the focus of the Vail Local Marketing District need period from the current May through October to April through November. The proposal was suggested at the last town council meeting with support to discuss the timeframe of the need period. Vlaar, talked with council concerning marketing during specific time in November (prior to mountain opening) and in April (the end of season). Vail Local Marketing District Advisory Council (the VLMDAC ) focus more dollars towards summer times. The Town s lodging tax is the lowest compared to other ski resorts or tourist destinations. VLMDAC member, Laurie Mullen, explained the concern would be conflicting marketing between the town and Vail Resorts. Vail Resorts are experts for marketing ski season but understood the need for those weeks prior to the season and after. VLMD Meeting Minutes of August 20, 2019 Page 2 Council would like to have more information on the return of investment. Council felt there was room to grow in May and October but struggled with spending money towards a time that usually do not attract group sales. 3. Adjournment There being no further business to come before the board, Moffet moved to adjourn the meeting and Foley seconded the motion which passed (7-0) and the meeting adjourned at 2:50 p.m. Respectfully Submitted, Attest: __________________________________ Dave Chapin, Chairman _________________________ Tammy Nagel, Town Clerk