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HomeMy WebLinkAbout2019-09-03 VLMD MinutesVLMD Meeting Minutes of September 3, 2019 Page 1 Vail Local Marketing District Meeting Minutes Tuesday, September 3, 2019 1:00 PM Vail Town Council Chambers The regular meeting of the Vail Local Marketing District was called to order at approximately 1:10 P.M. by Chairman Dave Chapin. Members present: Dave Chapin, Chairman Kim Langmaid, Vice Chairman Jenn Bruno Travis Coggin Kevin Foley Jen Mason Greg Moffet Staff members: Patty McKenny, Interim Town Manager Matt Mire, Town Attorney Tammy Nagel, Town Clerk ______________________________________________________________________ 1. Call to Order 2. Presentations / Discussion 2.1. Review 2020 VLMD Operating Plan Presenter(s): Mia Vlaar, Economic Development Director, Beth Slifer, VLMDAC Chair and Carlie Smith, Financial Services Manager Action Requested of Council: Provide feedback on the VLMD 2020 Operating Plan and Budget Background: The presentation will provide for the 2020 Operating Plan and Budget with information addressing revenues and expenditures as well as some highlights about future savings and efficiencies Slifer stated the Vail Local Marketing District Advisory Council (the VLMDAC ) was recommending a strategic plan and budget that would empower the VLMDAC to succeed in its goals and objectives, while initiating bold tactics that would allow them to effectively market our destination. The following were the recommended shifts to the 2020 budget: Allocate new funds for continuation of web development, data warehousing and 3rd party data sourcing efforts started in 2019 Implement new Paid Email program to ensure email program continues Increase asset capture by 33% to ensure tactical asset capture VLMD Meeting Minutes of September 3, 2019 Page 2 Decrease of 6% in traditional and digital paid media in Destination markets Decrease of 21% in traditional paid media in the Front Range; focusing on need times and event-driven messages Decrease social efforts by 28% by streamlining influencer approach and capitalizing on 2019 social video productions/investments with postdates scheduled in 2020 Reduction by 38% in paid marketing efforts for the Vail App by focusing on drive guests and promotion on new website Council was supportive of the VLMDAC s recommendations. Moffet made a motion to approve the VLMDAC s 2020 Operating Plan and Budget; Langmaid seconded the motion passed (7-0). 3. Action Items 3.1. Resolution No. 2, 2019, A Resolution Amending A Budget and Marketing Appropriations to Pay the Costs, Expenses and Liabilities of the Vail Local Marketing District, for the Fiscal Year January 1, 2019 Through December 31, 2019 Presenter(s): Mia Vlaar, Economic Development Director, Beth Slifer, VLMDAC Chair and Carlie Smith, Financial Services Manager Action Requested of Council: Approve Resolution No. 2, Series of 2019, Resolution amending the 2019 VLMD budget. Background: Please see attached memo. Staff Recommendation: Approve Resolution No. 2, Series of 2019, Resolution amending the 2019 VLMD budget. Smith reviewed Resolution No. 2, Series of 2019 with the Council. Smith explained the $310,000 supplement was to fund the continuation of web development, data warehousing and 3rd party data sourcing efforts in 2019, in order to launch in time to impact the entire 2020 season. The VLMDAC was also requesting an additional $8,000 to reimburse Art in Public Places for the Kelsey Montague mural marketing video per the direction of the Council. Moffet made a motion to approve Resolution No. 2, Series of 2019; Coggin seconded the motion passed (7-0). 3. Adjournment There being no further business to come before the board, Moffet moved to adjourn the meeting and Foley seconded the motion which passed (7-0) and the meeting adjourned at 1:52 p.m. VLMD Meeting Minutes of September 3, 2019 Page 3 Respectfully Submitted, Attest: __________________________________ Dave Chapin, Chairman _________________________ Tammy Nagel, Town Clerk